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#seven by jungkook
koo-night · 10 months
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★ ⏆   .  📷﹢
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soicykoo · 10 months
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melancholy-of-nadia · 10 months
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Thursday Night (m) | jjk
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title: Thursday Night (Boba & Ride) pairing: jungkook x f. reader rating/genre: m ; smut ; SEVEN alt. AU, college / university au, friends to lovers summary: Just another day of Jeon Jungkook waking you up in the middle of the night to get boba tea with him across town at your favorite late-night spot, Pekoe. Turns out, this is not just another nightly outing to get boba, but also a chance for the two of you to finally get out of this sexually-charged friend-zone and fuck in his Mercedes Benz G-Wagon. warnings:  car sex, vaginal fingering, edging, multiple orgasms, breast play, nipple licking, unprotected sex (well, reader is on the pill), RIDING, slight choking, creampie, body worship, Jungkook is wearing SWEATS, implied that jk vapes, awkward positions in the car bc they are HORNY and don’t care note: okay, so i originally wrote the first part of the wholesome boba date a year ago after Left & Right came out (and made it kinda based on my late night boba runs with friends in college pre-pandemic). But I never finished it, until Seven came out a few days ago and SUDDENLY I WENT BACK TO THIS AND DID A 180 AND SLAMMED SOME SMUT ON IT. VERY SPICY. Thank you for the whore thoughts, Jungkook. Thank you @daegudrama for editing and fixing the messy smut. Stream Seven!! and FEEDBACK & Comments are much appreciated !!
total word count: 4.5k drop date: july 17th, 2023, 10:30am PST CROSS POSTED ON AO3 (honeyjamjoon is my user on there) - -
Dozing off slowly as your mind wanders through the stages of sleep to reach REM, you’re suddenly interrupted by a distant ringing sound in the distance.
It sounds like… your phone? You recognize the familiar “Shooky Shooky” theme song of your favorite cartoon cookie and his 7 pals you set as a ringtone weeks ago.
Waking up with eyes still heavy from sleep, you reach your hand out to grab your phone from your bedside dresser. You squint at the bright screen seeing who the random caller is that is getting in the way of your slumber before you wake up later for another dreaded day of uni classes..
Jeon Jungkook. 
Of course it was him, you think. He’s the friend you made at the beginning of the semester in your Japanese class, where he found out that both of you took the class to be able to watch anime without subtitles. Just a pair of total weebs.
Then you kept running into him at university club events, specifically the Korean Student Association Curry & Karaoke night where both of you fangirled (fanboyed?) over IU and spent an entire night singing her discography while taking soju shots together. At this point, you knew he was just destined to be your bestie for life.
However, Jungkook has a terrible sleep schedule where he sometimes stays up until crackhead hours to do random things like late night drives (yes, he is paying the ridiculous parking permit fee to have his car on campus). He had previously invited you to get some In-N-Out with him and his upperclassmen friend Namjoon which resulted in a late night drive where you ended up on top of a mountain about 40 minutes away from campus at 1am.
While the view of the city down below was nice, you couldn’t stop freaking out about how to get back to your uni with the terrible data reception showing no map directions. Namjoon did his best to help you remain calm from a pending panic attack while Jungkook giggled, but reassured you that everything would be fine and he would figure it out. And he did. Never had you been so glad to be back on campus with some leftover animal style fries in hand.
Not many drives with Jungkook were that adventurous, but they were all late at night. Which you didn’t like due to the fact that you liked to sleep early and wake up early for your morning classes. Very contrasting dynamics being best friends with a night owl.
You answer the phone in a raspy, sleepy voice, “Hey Jungkook, what’s up.”
 “Hey— were you asleep? Sorry, I was going to ask if you wanted to hang out and get some boba, but—”
“NO!” You answer immediately. “I was taking a power nap, I AM UP! I WILL GO GET BOBA WITH YOU!”
Your voice is suddenly loud with excitement through Jungkook’s phone speaker. You’re glad you live in a single room in your 4 bedroom dorm apartment where loud sounds aren’t as easily heard by your roommates.
 “REALLY? OKAY! Let’s meet in front of my dorm building. I’ll see you in a bit.”
Boba will really get you to do anything, especially when it might be the spot Jungkook loves to take you to that is across town. It closes at 1:30am and also has a club-like aesthetic where a lot of people go to hang out at night. There are gaming consoles and a pool table, but the drinks are sadly non-alcoholic. Still good though.
 Wearing a black hoodie and your old black volleyball shorts, you head out to the front of the building next door where you find Jungkook sitting on a bench under a streetlight’s glow. He is wearing a black t-shirt and jacket, contrasting his white pants. 
 He looks good, you think as you walk up to him. He’s texting someone before he looks up at you.
 “So are we getting boba or should I head back to sleep?” You giggle pointing to the parking lot to signal him to get up from the bench.
 “Oh, we’re getting boba for sure and you won’t be sleeping anytime soon.” He speaks starting to head towards his black Mercedes-Benz G-Wagon in the parking lot while you follow behind him. Suspicious phrasing, but you brush it off. You have a dirty mind after all.
 “So, we’re going where exactly?” "Pekoe! My favorite boba spot in town," Jungkook replies with a mischievous grin. "I've been craving their Taro Taro. It's like drinking a purple cloud!" He exclaims excitedly. 
 You laugh at his description, knowing he has a knack for making even the simplest things sound exciting. As you hop into the passenger seat of his car, you fasten your seatbelt.  "And what about you? What's your drink choice tonight?"
 He glances at you, his eyes sparkling with amusement. 
 "Well tonight, I'm getting my fav from there! Pretty in Pink! Jasmine milk tea with strawberry sounds like the perfect combination of sweet and floral."
He nods in approval. It was just another testament to how well you knew each other's preferences. The car roars to life as Jungkook starts the engine, the soft purr resonating through the vehicle. I love being the passenger princess when Jungkook is driving.
As the two of you drive through the city streets, the night envelopes you in a sense of tranquility. The familiar sights pass by, but tonight they seem different. There is an undercurrent of excitement, a subtle shift in the air that mirrors the budding emotions in your heart.
Jungkook, always one to fill the silence, begins cracking jokes and making silly comments, aiming to make you laugh. And laugh you do, your genuine giggles filling the car with warmth and joy. You can’t help but be drawn to his infectious laughter and the way he effortlessly brings a smile to your face.
As you approach Pekoe, the neon sign glows in the night, welcoming you to its cozy embrace. The two of you step out of the car, the scent of freshly brewed tea swirling around you. Inside, the ambiance is lively, with people chatting, sipping their drinks, and enjoying each other's company.
You join the line, eagerly waiting for your turn to order. As you reach the counter, the friendly barista takes your requests, preparing the Taro Taro and Pretty in Pink with skillful hands. The drinks are handed to you in their signature, vibrantly lit cups, and you can't help but admire the aesthetic.
With your boba in hand, you find a cozy corner in the café, settling into plush seats. The first sip of your Pretty in Pink sends a burst of flavors dancing on your tongue, the sweet strawberry complementing the fragrant jasmine tea perfectly. Jungkook's eyes widen in delight as he takes his first sip of the Taro Taro, a satisfied smile gracing his lips.
As you sit there, enjoying your drinks and engaging in light-hearted banter, you can't ignore the subtle change in your feelings as of late. The laughter, the shared moments, and the genuine connection you have formed with Jungkook begin tugging at your heartstrings. The thought of him being more than just a best friend dances at the edges of your mind, like a gentle melody waiting to be fully embraced.
But for now, you cherish the present moment, savoring the boba and the company of the person who has become such an important part of your life. The night is young, and as you exchange playful glances with Jungkook, you can't help but wonder what other adventures await the two of you in the days and nights to come.
Leaving Pekoe behind, your boba-induced bliss carries you as Jungkook suggests going to one of your favorite lookout points—a hidden spot where you can see the entire city spread out below. The mere thought of it ignites a sense of anticipation within you, and you nod eagerly in agreement.
Driving through the winding roads, the city lights twinkling like a sea of stars, the atmosphere inside the car begins to shift. A subtle, sensually charged energy envelopes the space, like an unspoken understanding between two souls on the precipice of something new.
As you arrive at the lookout point, Jungkook parks the car, and you both stay inside, cocooning yourselves in the comfortable silence that only close friends can share. The dimly lit interior creates an intimate ambiance, casting soft shadows across Jungkook's face, and highlighting his features in a way that makes your heart skip a beat.
 Leaning back against the seat, you gaze out at the breathtaking view before you. The cityscape stretched out like a living breathing entity, its pulsating energy matching the intensity of the emotions brewing inside you.
 The silence between you feels charged with unspoken desires, the air thick with anticipation. You steal glances at Jungkook, his eyes fixed on the mesmerizing city lights. The soft glow plays on his features, highlighting the curve of his lips and the gentle slope of his jawline. In moments like these, you can't help but admire the kindness that resides within him.
 Lost in your thoughts, you feel a gentle brush of Jungkook's hand against yours, sending a jolt of electricity through your veins. The touch was innocent, yet it carries an unspoken invitation, daring you to explore the uncharted territories of your friendship.
You turn to him, your eyes meeting in a silent conversation that spoke volumes. The unspoken question hangs heavy in the air, begging to be acknowledged. With a hesitant yet determined smile, you reach out, intertwining your fingers with his, intertwining your destinies in that single act.
The connection between you deepens as time seems to stand still. His touch sends a rush of warmth coursing through your body, awakening a dormant desire that had been slowly bubbling beneath the surface. The intensity of the moment was undeniable, drawing you closer, your hearts beating in sync.
Neither of you speaks a word, for words seem inadequate to capture the raw emotions coursing through your veins. Instead, you find solace in the silence, in the electric current that flows between you, igniting a flame that burns brighter with every passing second.
As time passes, your relationship with Jungkook was left to simmer and reduce to being only friends. Holding his flirty gazes or even his hands has become part of the fun. A challenge of sorts.
Despite that, there will still come a point where you will finally lose your footing and can no longer stand your ground. You just can’t just be friends with Jungkook, and neither can he.
“I really want to kiss you right now,” He says, refastening his gaze on you.
“You should,” you say, without blinking. This is the moment you’ve been waiting for. Crossing the line you’ve been afraid to cross with him.
The lump in your throat twitches, but he reaches over from the driver seat and caresses your jaw with his hand anyways. Determining again to hold his stare, you stroke his cheek with your thumb. But his eyes close on their own as his lips move unhurriedly towards yours, they’re as soft as his approach.
At this moment, it may have seemed like you were hesitating, uncertain in this newfound situation, but in fact, it was quite the opposite. Since you two can’t stay here forever – returning to campus is rather inevitable – the lightness in his tread is completely deliberate. You both want, no, need to savor every millisecond.
You feel the heave of his exhale when he kisses you with a little more intensity. Cupping his face in both of your hands, you feel your pulse drop aggressively into your pelvis and fall further in towards him. Your hands snake back behind his head and grasp his hair to pull his face closer to yours. Your lips only part briefly to make room for your tongues to slip back and forth.
Jungkook grasps a handful of your hair and cranes your neck back while simultaneously pulling your body in closer. Jungkook's lips trailed a path of featherlight kisses along your neck, his touch sending shivers cascading down your spine, igniting a symphony of tingling sensations that left them craving for more. He pulls away quickly, greedily drinking in the stale cold air like he has forgotten to breathe that whole time. His eyes follow the trail of his fingers as he thumbs the bare skin of your outer thigh.
“I always like seeing you dress casually, in your cute shorts and oversized hoodies.”
You follow his gaze and smile. “It’s what I feel most comfortable with. But I don’t let many people see me like this because I look so bummy.”
Jungkook looks up once again to meet your eyes and mirrors your smile back to you. “But you still look so beautiful.”
In unison, both your lips draw back together. Without breaking your chain of kisses, you climb over to the driver’s seat to straddle him. Your restricted position prevents you from feeling his likely erection hiding underneath his sweatpants to press against you. But you are actually too preoccupied with devouring him through the kisses to worry about that yet.
His hands move down the length of your torso past your waist, over your shorts, onto your thighs. He slips one hand under your oversized hoodie, cupping your ass and giving it a gentle squeeze. Your hips swivel and thrust towards him, causing the top of your head to rub against the ceiling of his G-Wagon.
“At this rate, I am definitely going to look like a hot mess when we go back,” You say, feeling around for stray hairs that may have been charged with static electricity.
“Here.” Jungkook invites you to lie across the passenger’s side of the vehicle. “This might be better for you then.”
You recline slowly lifting your hips to rest your butt on the center console before lying your head on the passenger door’s armrest. Your knees fall apart to reveal your short skin-tight shorts to him. He leans over you moving between your legs and running the back of his hand up your inner thigh. Still lost in the darkness of your eyes, he rests his head on your knee and squeezes the fleshiness of your thigh. As Jungkook's fingers gently squeezed, another heat surges through your body, accompanied by a swarm of delicate butterflies fluttering in your stomach. The innocent yet electrifying touch sparked a wave of anticipation and desire, leaving you yearning for more. You also realize that even the simplest gestures from Jungkook have the power to awaken a new deep and undeniable lust within you. 
 You sit up to meet his face and kiss him again. You can taste the taro black tea boba and a slight smoky strawberry-watermelon nicotine on his tongue. Lips locked, you pull him down with you and wrap your arms around his neck. The position is awkward but stubbornly tolerated, all the same, both of you unwilling to pull apart. Both of you are like a couple of desperate teenagers fighting through the objective discomfort to exhaust every last second before curfew.
 Finally, Jungkook leans back in his seat again. You stay where you were, hoodie hiked up past your belly button and legs spread out. He uses his hands to gently pull down your shorts, like pulling away the curtain to reveal the main stage.
 Then he stops, planting that poignant gaze of his on you. A street lamp painting a streak across your torso to expose his mental photograph.
 “You really are absolutely gorgeous tonight, Bunny,” he says, which has you awestruck at this moment. 
 Bunny is the nickname he gave you a while back because you are a massive Sailor Moon fan. You both make fun of the cringey 90s dub of the show where Usagi is nicknamed Bunny. He likes to call you that when you have space buns.
 “Thank you,” You say with genuine gratitude, your knees swaying with an imaginary breeze caused by giddiness. You love how he speaks endearingly to you.
 With the back of his fingers, Jungkook gently caresses your inner thigh from knee to groin. The tingling trail he leaves in his wake triggers a shiver from the backs of your knees. He flips his hand over to fuse the warmth from his palm with the heat radiating from your vulva. Your clit is begging for attention and your your pussy clenches around the air desperate for something to fill it. Jungkook grins. You like to imagine that it’s because he too realizes all that potential he holds in the palm of his hand.
 He runs one finger along the hem of your underwear. When his hand turns around to go back the way he came, he gently slides his fingertip to the underside of the hemline rubbing the back of his finger against the skin. You lean your head back and shut your eyes, letting out a long sigh of relief.
 "I have waited so long for you to touch me like this," You whisper.
 Though yours are closed, you imagine that he never takes his intense eyes off you. He moves your panties to one side. He spreads his fingers down again over your vulva. You hear his lips smack gently as he licks his thumb. He brings his hand back down to you, gently pressing the pad of his thumb against your swollen clit. Remaining there for a moment, he faintly increases the pressure and finally begins to rub gentle circles around it.
 You feel yourself squirm in the seat, simultaneously moving closer to him and trying to pull away. Jungkook’s arm stretches out to the back to grab his Squishmallow pillow in the back seat to use as a cushion underneath you for comfort. He claims he has these pillows here since he takes naps in between classes in his car.
 Your lower back arches and your hips pressed into the cushion beneath you. But as quickly as you had been overcome with nervous tension, your body relaxed into this space, back into the seat.
 The circles turn to an up-and-down motion as you grow squirmy under the delicate burden of his touch. With two fingers on his other hand, Jungkook teases at your opening. When he finally enters, you inhale sharply in approval. His fingers are just barely inside, but it is all you need. He massages you gently from within. He slots his thumb partially inside to coat his thumb in your wetness and leads it to make persistent strokes over your clit. 
You feel yourself contract and squeeze around his fingers. He moves them in a little further, intensifying his come-hither curl deeper inside.
 A chill rises behind your ears and at the nape of your neck, heating up as it trickles down your spine toward your tailbone. One knee presses into the back of the seat as the other reaches for the dash. Tension swells in the fronts of your thighs as your heels try to dig into the seat cushion beneath him. Your hips rise, begging Jungkook to continue.
 Your breaths are craving, yet distended, and all your focus shifts inward, concentrating on the movement of his fingers, inside and out. Forgetting everything else. Really feeling it at the point of contact. Your eyes are still closed when you drink in a long inhalation, and release it with equal intention, feeling the intensity of your pleasure growing with every subsequent breath.
 “We…” Exhilaration forces the words back down your throat. Try again. “We should drive back…”
Strong thumb still resting on your clit, his other hand rises to hush you with your own wetness. “Not yet, love.” Love?! You couldn’t question the new nickname bubbling out from his lips because your mind was consumed in total stimulation. You’d talk about this sometime after, you thought.
 His burgeoning arousal was becoming more apparent in that confined space. You can hear his breath grow huskier as he resumes his rhythmic stimulation of your clit. You can smell the rising excitement dripping all over the cadence of his fingers.
 Your mouth falls open to usher forth a silent scream. Your pussy clenches around his fingers and your pulse throbs into the pad of his thumb. Your head presses back into the armrest and you worry momentarily that you might push right through the door, but your worries are wiped clean before you can finish that thought. Vision turning all white and shaky.
 Jungkook slowly slides his fingers out as your body goes limp. He leans back to watch you bask in the fallout of your body quake. Your head falls limply to one side while your body struggles to recalibrate – slowed breathing, relaxed pulse, fallen temperature, faded bliss.
 “Just truly stunning…” he repeats.
 You are caught somewhere between pleasure-induced paralysis and a voracious desire to continue and make hungry love to this man. You reach up, grab him by the collar of his shirt and pull him down towards you, forcing him to meet you at eye level.
 “Thank you,” You whisper softly into his ear. You kiss his neck, feeling the echoes of his hammering heart press into your lips.
 He breaks the kiss and rests his head on your shoulder. He shyly hides his face, hesitant to bring up his next request, “I want you to ride me. Think you could last through another orgasm?”
 You giggle at how needy he is being. “Honestly, yes.” 
 Jungkook tries to refrain himself from squealing and gets up from his position. He sits to adjust his seat back and partially slides off his sweats and boxer briefs.
 His dick is a blush shade, long and hard. “Wow…” You mindlessly speak your amusement leading him to giggle in response.
  You get up from laying on the passenger seat and climb over the center console to sit on his lap. Your lips meet in a passionate kiss yet again, while you pull his shirt off. You slide your hands slowly down his chest and abs, your small cold fingers send a shiver through his body. You lightly touch his tattooed arm, tracing each intricate design. 
 Jungkook lifts your hoodie in response to your actions and giggles upon seeing the sight underneath it. “Hehe, you’re not wearing anything under. So scandalous, Bunny,” Before you can refute his teasing, Jungkook buries his face in your breasts. 
 His soft lips slowly kiss up your cleavage to your neck. Jungkook gently sucks the sensitive spot on your neck, causing you to moan. You thread your fingers through his long black hair and tug. Jungkook winces submissively at your actions.
 “I thought you said you wanted me to ride you?” You taunt, teasing him by rubbing your wet folds along his hard dick.
Jungkook groans and grabs your hips, lifting you above him. He tugs the thin fabric of your panties to the side again before lining up his cock to your entrance and lowering you slowly onto his cock. You moan, tilting your head back in pleasure and enjoying the sensation of him filling you up.
 “Shit. You’re so tight.” Jungkook stills inside you, letting you adjust to his dick inside you.
 You experimentally lift yourself up, using his shoulders as leverage, then sink back down. Jungkook inhales sharply, biting his bottom lip as he watches you fuck yourself on his cock.  He keeps his left hand on your waist, strong fingers keeping you steady. He pushes the hoodie above your chest and massages your left breast. His tongue circles your right nipple, the sensation causing you to clench around his dick.
 “Fuck, feels so good.” he moans softly. He’s so cute, your fucked out brain thinks.
 You grab Jungkook’s hand from your left breast and slide it up to your neck, giving it a light squeeze to indicate what you want from him. He shakes his head and you halt your movement.
“No, Bunny, not today. Today, I’m going to make you scream so loud that you’re going to come back every day for more.” He feels your pussy involuntarily tighten around his cock, sucking him further into your tight walls. “You’d like it if someone caught us like this, wouldn’t you? Let them see how I ruin you,” Jungkook snickers as he teases you.
“You’re so-” You can’t even finish your sentence as Jungkook thrust deep inside of you. This causes you to lose your balance and rest your head on Jungkook’s shoulder, giving him full control over your body. He bounces you on his thick cock until you can feel your high approaching.
“I’m gonna cum, Jungkook.” You announce after a series of muffled moans, your voice barely coming out as a whisper. He tightens his grip on your ass and slides one hand down to rub your clit for added stimulation to the impending time bomb of pleasure.
 “Let go, love.” As his movements quicken, soon, he feels your pussy clenching tightly around his dick. 
“Jungkook!” You scream as you come. You kiss his neck while coming down from your high. Feeling spent, you collapse on Jungkook’s body, relishing the feeling of his muscular body moving against yours.
 Jungkook knows he can’t hold out much longer when he feels your pussy pulsate around his dick. “You can cum inside me, I’m on the pill.” You whisper in his ear shyly, feeling his erratic movements inside you. 
 He digs his fingers into your hips thrusting deeper and more erratically before he comes inside you. He thrusts a few more times to ride out his orgasm before he leans back in his seat in exhaustion.
 You both lay there in his car while you catch your breaths and pepper tiny kisses on each other’s bodies. Afterward, Jungkook lifts you up and removes his cock from inside you. You shiver from the emptiness and feel his come slowly drip out from inside you. You quickly slide up your panties into place, pull up your shorts and then readjust your hoodie before collapsing onto the passenger seat.
You watch Jungkook quickly pull up his boxer briefs and sweats. You both look at each other in your fucked out states, all messy and laugh. 
“I THINK we should go home now. It’s like almost 3am,” You laugh nervously looking at the time on your phone. 
“We should!” He chuckles. “So Bunny…tomorrow…boba, same time?”
“Just come over to my dorm tomorrow. The roomies are out, so we can watch Chainsaw Man and do this again. My wallet can’t deal with more boba runs, and then bonking and losing sleep when I have a 9am class.”
 “I’ll be the one treating you to boba from now on,” He smirks at you curiously. God, you really found someone amazing in your life.
As the night sky embraces the city with its velvet darkness, Jungkook drives back to campus. The cool breeze whispers through the open windows, sending shivers down their spines as you two reveled in the afterglow.
Your fingers intertwine on the center console, a tangible connection that symbolizes the bond you share. The radio softly plays Keshi, providing a soothing soundtrack to the journey. You two glance at each other, smiles dancing on your lips, eyes filled with a mixture of contentment and desire to keep doing this again. Maybe boba and riding every day from now on.
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ojiito · 10 months
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⠀⠀⠀mi corazón estalla por tu amor ✿ೃ⠁
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gothraze · 10 months
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st☆rboy.
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mwnygcltn · 10 months
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   ֹ     ࣭  I'𝑙𝑙 be l𝑜vin' 𝑦ou 𝐫𝐢𝐠𝐡𝐭 .  
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  ✿   ﹒ 🍓   ⟡
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meroutro · 10 months
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show you what devotion is, deeper than the ocean is
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rikoi · 10 months
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i’ll be loving you right, seven days a week
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gigittamic · 9 months
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ㅤ⭑ㅤ bambi eyes ( ╹⌓╹ ๑)
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✿ ⌣ 𝟽 🍪
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@gigittamic on tumblr and pinterest.
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informalmajesty · 9 months
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Jimin is not being sabotaged by his own label
This tag used to be (mostly) fun and now all I see are large text posts pitting Jimin and JK against each other and, look, it’s not as complicated as many of you are making it out to be, nor is there some grand conspiracy to *checks notes* pit JK and Jimin against each other or *keeps checking notes* a SPECIFIC vendetta against ONLY Jimin, their artist who *scrolls scrolls scrolls through notes* went number 1 on Billboard.
So here is a large text post on the woes of American capitalism (yes. Really).
Here’s the reality
Billboard DID Sabotage Jimin
Let’s get the big sabotage that did happen out of the way — BILLBOARD (and friends. Will circle back to this) ARE RACIST SNAKES AND ALWAYS HAVE BEEN.
Billboard has a history of keeping Black artists off of the pop charts. One example, R&B was largely created as a separate chart to move a category of Black artists from the Hot 100 pop charts. It was a big deal—as (1) example—when Boyz II Men crossed over to the pop charts multiple times.
And then what happened? The American music industry caught up and started cranking out white boy bands that wrote and performed R&B but. Funny. Somehow it was now considered JUST pop on the H100 POP charts. They weren’t pushed immediately to R&B and had to work their way over.
This was considered R&B for the R&B charts that was a “crossover”
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And this was considered mainstream pop that needed no crossover.
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Yeah, Billboard have always been racist snakes.
So flash forward to 2023. We know they tried HARD to keep BTS from the H100. Going into Proof, BB limited digitals, reduced the weight on sales and upped weight on radio. Why? American music labels can control radio. They cannot control sales and it’s legally far more messy for them to do so.
But then. JIMIN happened.
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ARMY got Jimin to H100 #1 with the rule change and the American music industry lost their collective shit.
Why do I say COLLECTIVE and not just Billboard? Well.
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This is so essential to the punch line of this rant.
American capitalism only cares about its friends.
What does that mean?
I work in Silicon Valley. You want to know why there is a major diversity problem in Silicon Valley? Yes. There is explicit and obscene misogyny and racism, but the biggest problem is less explicit albeit just as systemic.
White men tend to hang out and befriend other white men already in their “circle.” When some rich person or VC firm’s buddy is like “hey I need money for this thing” they are like “yes, of course, buddy, here you go!!” And they get tons of cash without having to prove anything.
I will not say the startup I worked at but it’s valuation was in the billions and their funding was in the billions with NO product built yet. How they got those billions? A well known stunt performer was besties with the then CEO of a major major tech company and he said “hey bestie give my friend over here hundreds of millions of dollars.” And then this startup got hundreds of millions of dollars. Was there due diligence done? Absolutely. But would the CEO of a major tech company give a crap if his best dude didn’t vouch for the startup? No.
Humans are extremely relationally driven. Merit is basically bullshit. Merit is so so rarely considered in anything. Who are you friends with? That’s how most things are done.
So, Billboard has a lot of friends. Those friends are in major record labels. And those friends only care about making as much money as possible while retaining the status quo.
What goes against all of that? A group of non-white, non-American men that they make very little money from because their label is completely seated in a different country.
So when Like Crazy—a solo record by a Korean artist under a Korean label with a Korean songwriting team—comes in and dethrones FLOWERS, Columbia Records’ darling for the year (no hate to Miley or the song, it’s solid, love Miley), oh my god were they SEEING SOME RED.
The MONEY they PAID to see Flowers on top of radio, of playlisting, of cultural consciousness and a NON AMERICAN NON WHITE MAN just dethroned that.
My GUESS (I don’t know, also keep in mind BTS didn’t seem to have the friendliest exit from the Columbia distribution deal) is that Billboard’s BFFs at Columbia threw a fit. And Billboard responded by saying “of course, bestie, we’ll remove the problem.”
And there goes 100k sales in the next week. Deleted. Gone.
Who is going to call them on that? Hybe could propose an investigation, sure, but here’s the thing — it’s not illegal. Billboard didn’t break any law. It’s THEIR completely made up chart that they can change at any time depending on what labels want (this is how Wall Street works too, btw). Everything is made up to appease the same 50 white men. Bleak but true. Music industry is far from the exception.
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Okay so moving forward — now we have Jungkook’s Seven coming out. And Billboard a week before release finally decides to tell us the rule they CREATED BECAUSE OF JIMIN (it’s a shitty rule of course but damn Jimin’s power)—D2C sales no longer count.
Jungkoook makes it to #1 anyway because ARMY is freaking amazing AND yes. Yes, Jungkook got more US promotion, help on Spotify, general promo, radio etc than Jimin.
BUT THIS DID NOT HAPPEN BECAUSE BIG HIT FAVORS JUNGKOOK AND SABOTAGED JIMIN
Remember — everything is determined by rich men in power and who they are friends with.
What did Jungkook do? He went to an American producer who is besties with Scooter Braun (Andrew Watt has worked with several of Scooter’s artists including Justin Bieber, namely on Peaches) who has power to contact his besties at Spotify and wherever else.
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And what does going to an American producer unlock for Jungkook? A pop track highly likely to do well in America. So then what does Bang PD do? Recognize that because the dude is a billionaire and he likes money and he says (and we know he said this) “this is going to be a hit.” And there you go, you have the Seven marketing campaign that Like Crazy didn’t quite get.
This isn’t “oh my god BigHit / Hybe hates Jimin.” This is “Jungkoook took an easier, more commercial route.”
If Jimin wants to go get a song like Seven….he can go get a song from an American producer who is friends with the right people.
Instead he wanted to work on a personal project with Korean producers and it’s amazing and beautiful and also went number one and was also a huge success.
And Jungkook wanted this really great and incredibly commercial pop song.
Both are valid. Both are going to unlock different resources for the artist. And both Jimin and JK know this. They chose what they chose. That’s it. End of story.
As for Seven v LC album stock— stock is highly likely determined by basic predictive analytics models (exponential smoothing, maaybe a regression, maybe even something as simple as moving avg idk). LC was a sizable increase from Astronaut and other BTS singles. So then Seven likely adjusted to that increase. Again. That’s it guys. That’s literally it.
So can we please have the tag back and stop pitting JK and Jimin against each other and respect that Jimin chose to do a more artistic, personal project while JK (at least for now) did not?
If you want to be mad at something, be mad at American wealthy white men and their friends.
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koo-night · 10 months
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🗝️ 𓈒 ⭒ ݁ . ★ 🚬 ҉
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lapetale · 10 months
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⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀ ⠀𝗃𝗎𝗇𝗀𝗄𝗈𝗈𝗄 𝗅𝖺𝗒𝗈𝗎𝗍𝗌
⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀୨ৎ ͏͏͏ ͏── ͏͏͏ ͏𝒷𝗒 𝗉𝗎𝗈𝗋𝖼𝖾𝗅𝖺𝗂𝗇𝖾
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thisfuckingdeadlife · 10 months
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정국 (jungkook) - 'seven' campaign short film
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ojiito · 9 months
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ㅤ ㅤ 𓇼ུ ᩧㅤㅤ rain ㅤㅤ𝑜𝑓ㅤㅤความคิดㅤ ㅤ⃨
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akookminsupporter · 5 months
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Congratulations Jungkook!
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roo-bastmoon · 10 months
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The Great Radio Debate: Roo's (limited) Understanding of this Issue UPDATED
Disclaimer: Sensitive topics are discussed below the cut; please do not incite drama, speak hate, or engage in bullying. This is a collection of my thoughts about what is currently happening with regard to Jungkook's single SEVEN and the implications it could mean for Jikook and ARMY. If you click below this cut, you are assuming responsibility for your own behavior and agreeing to engage with my blog and others respectfully, or you will be blocked.
We now by know that Jimin's music was not promoted to radio. We know this because when we went to request it from various major radio stations, it was not an option in the drop-downs; we had to manually type it in. Being "sent / promoted / serviced to radio" means a compressed file is sent from the company to radio stations so DJs can play high-def spins that are universally compatible with their station's set up.
None of Jimin's songs for Face were serviced:
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The airplay audience was the lowest for any song this decade:
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The controversy around Jungkook's SEVEN began last week when one DJ tweeted the following:
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As we now know, "serviced to radio" means they sent a compressed file (which they SHOULD have done for Like Crazy English Version, but didn't). They did service to radio for Butter and Dynamite and it was a huge help. Even Yet to Come was serviced, so it cracked Top 50 on the charts, but none of Face's songs were sent, which makes zero business sense any achievement on that chart amazing.
Because even when serviced, it doesn't guarantee spins... "Add" means they hope radio stations will add the song to rotation:
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But then the DJ had to go and say this:
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So they have already sent SEVEN to the radios, hoping for spins. And now one person is publicly saying the song absolutely will get spins immediately. This heavily implies payola, because why else would a song without demand or requests immediately spin multiple times on everyone's shows the second it was released?
I feel (I, Roo Bastmoon, personally think and feel) Seven is being pushed this way for two reasons:
Billboard's recent changes around what kind of sales (physical, digital, bundled) will counts on the charts puts songs without radio play at an extreme, nigh-insurmountable disadvantage; even with excellent streams (which are heavily culled and filtered), it will be hard to break into the top 50.
Additionally, Taylor Swift's Speak Now re-release has dropped this week and will be gunning for the charts next week when Jungkook debuts, and that is a personal problem for Scooter Braun.
For those not familiar (as I surely wasn't; I live under a rock), Taylor Swift felt compelled to leave her old management company back in 2018. To do so, she had to abandon the rights to any original music she made with them. They kept her masters and sold them off to Scooter Braun.
Each time someone wanted to play one of her original songs, they had to ask his permission and pony up money for a license fee. Scooter Braun also managed Kanye, and I'm sure everyone knows the Beyoncé is the Greatest of All Time award show fiasco that led to some bad blood between those two artists, so it added insult to injury for Taylor.
Taylor has now re-recorded everything and released Speak Now: Taylor's Version. Of COURSE her fans are motivated to support her and get every single song they can into the highest position on the Hot 100 for as long as possible... and frankly, I am not a Swiftie but I can't blame them because if someone did that to BTS, I'd make it my life's mission to chart them as a big Fuck You, too.
But it does put a lot of pressure on Jungkook's single, because now it's very likely been weaponized in a personal dick-measuring contest where Scooter is concerned. Not sure if I mentioned it but I truly hate that man so I'm not sure I can be impartial when talking about him but I will try.
So Jungkook's single has been set up so far with pre-orders on iTunes and compressed files to radio, which is a first for any member's solo work. He also has a debut stage on Good Morning America, which has a huge range beyond k-pop.
So far, none of this is foul play. It is a company doing its best to represent and set up the best conditions for its artist under changed circumstances. You can make a case for favoritism, clearly, but at the end of the day, companies are about making profits and sometimes they grossly underestimate what has potential and what the market wants.
The issues fans are facing now around Seven lie in:
1) the neglect around Jimin's Like Crazy English Version, which is still so stable that it could be smashing charts if only it would get radio play so this just seems to make zero business sense and be more of a slight than anything else, so Jikookers are left wondering what that means for the relationship and,
2) the fear that Hybe America under Scooter Braun has abandoned BTS' founding values and taken the easy way out by paying to play on radio, which would severely damage credibility that BTS worked so hard to build as an organic, fan-driven success.
I think we'll have to wait to see how many sales, streams, and spins Jungkook gets to figure out if payola was likely. Maybe that one DJ was tweeting his own assumptions like they were facts. Or maybe Hybe has now decided to do payola. If that is so... not gonna lie, I will be extremely disappointed. I will need to take a break and figure out what this means for me as a fan.
The next question is how much did Jungkook know about all this? There seems to be two camps of thought here: one says the boys are involved in every step of the way and choose everything that happened around their releases.
(I know Jimin is very humble but I HIGHLY doubt he ever said to his company "Please rush my release in between other releases so I get physically sick trying to keep up with it; please never restock my physicals in WeVerse and don't send a file for the English song I studied for to US radios; and please also never post about my world record nor celebrate my albums' success in any way; yes, I worked 10+ months on this very personal opus but I absolutely don't want any of that." I very, very much doubt the ways Face was handled after Hot 100 #1 was Jimin's choice. This also makes me doubt if all the ways Seven will be handled will be Jungkook's choice.)
The second camp of thought is that the artists have absolutely no say in the marketing and promotion styles of their work, and that they are kept out of sales matters altogether. And here's the limit of my understanding, because I've not seen or read much on Hybe / BigHit's strategic plans around distribution for either BTS' group or solo works.
(Side Note: I have seen them set up TXT for a Billboard Top Ten, only for their collab to come in at #135, which shows a gross misunderstanding of their market right now--as well as disregard for their artists' feelings and reputations. My heart goes out to those boys; they worked hard.)
But drawing on my own experience decades ago when I used to work in entertainment out in LA, I can tell you, even as Chief Editor, plenty of my media content was changed without anyone informing me--back-cover blurbs, cover designs, release dates, shelf talkers, pop ups, print runs, print houses, store placements, advertising, interview articles--at some point in my former career, all of those things got changed around and I found out after the fact, on my own projects. Which pissed me off but I'd signed NDAs and couldn't do a single thing about it. And the authors / creators didn't know until *I* had the hard job of informing them. And they couldn't do anything about it because they were under contract.
So I think the level of members' involvement in solo works is somewhere in between. I think as artists and performers, BTS members can have a great deal of say in their look, styles, lyrics, choreo, merch, and venues. But not total say. Definitely not deciding-factor say.
I think the company can make them water down their lyrics, change up the choreo, and flat-out tell them no when it comes to music videos, performance venues, pretty much anything budget-related. They don't even have to explain why; it's their budget and their bottom-line. (In the old days, it seems like the members could freely express opinions around the works and even challenge management when it came to creative content. Maybe that is still true.)
As far as Jungkook's involvement in Seven's style, we have a stylist going on record about how some of the options were their ideas and that Jungkook had a lot of input on the look and feel, so it was a mixture:
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For this reason alone, the fact that things like mud were added to clean pants or spikes to a jacket after Jungkook had input makes me truly feel this was his way of honoring Jimin and Face. It just seems like something our Jungkook would do--he may not always say it, but he's always watching Jimin-ssi.
As for sales and marketing strategies? The boys may never get looped in. Or they may be told the plans, but not invited to give input. Or they may sit down and plan it all out to the last detail with each department. I genuinely don't know. And because I don't know, I will not be assuming the worst of Jungkook or any member until I have all the facts. That is anti behavior, in my mind, and I just cannot stomach it. I can never bring myself to believe the worst of anyone until they fully and consistently show me that's who they are.
We've spent ten years with these guys. They are flawed human beings, yes, but not cheats, not assholes. I think they omit plenty of details but I don't think they straight-up lie to us. I don't think Jungkook would ever look his staff and executives in the eye and say "Yes, I want you to illegally pay money under the table so this single will top the charts." Jungkook is competitive, but also a stickler for fair play. You spend any amount of time watching Run, and the only time he "cheats" is when he wants to be with Jimin (lol) and he's pretty endearingly obvious about it; guy has almost no game face.
Okay but joking aside, I'm honestly very worried for JK. It sort of feels like he's being set up. Many questions have arisen over the stylistic choices for Seven. There's the fan frenzy around having a hot female protagonist in his video. And now the question about how much radio play Seven will get, and why. That's a lot of controversy to hang on a young man's shoulders. Especially in light of the recent book that's come out, in which it's clear now that the company and the artists are aware of hate-trending hashtags in English. GOD THAT MAKES ME SICK TO MY STOMACH.
To me, it feels (it feels--as in, my gut is telling me this; I have no receipts) like the company is using JK to experiment with a different way of doing business--a way that may stray from their founding values.
And there's so much potential for this to blow up in JK's face. There are solos who will insist he's stealing Jimin's style. Antis who will insist he's cheated on the charts. Insecure shippers who will lose their minds if anything flirty goes down with Han So-hee on screen. K-poppies, Swifties, and local racists all insisting on undermining his creativity, talent, and character because they fear the competition.
This release on Friday has the potential to be a blood bath. And I just don't trust the company to have his back and take ownership of their part in this, if so. From everything I've seen about Jungkook, he deserves the benefit of the doubt.
My biggest question mark is how Jimin will respond to all of this. If he comes on live one day and says in a flat tone something like: "I was really surprised to see how similar Jungkookie's concept was to my own." or "How interesting that Seven got sent to radio--good for him, good for him. I wonder how that happens?" Then I'll take that to mean Jimin wasn't looped in on JK's plans and he doesn't feel great about it; that won't sit well with me.
Then again, if Jimin raves about Seven and plays it on live or joins JK in New York and mentions how flattered he was that they share the same style, how they click, how proud he is of JK's hard work and asks please ARMY give it a lot of love? Then I'll infer he was definitely looped in, this is a homage, and JK's actions were always above board. I will assume that because I will never doubt Jimin's integrity. If Jimin approves, I will approve. Jimin has earned my complete trust.
So this week is a very tense one (for me at least). But it does provide quite the distraction from the stress tests and specialist consults I have lined up, I'll give you that. Never a dull moment. (I am so ready for this fandom to have some dull moments.)
In the end, I'm going to chose to believe in the very best of our members until there's solid evidence to think otherwise. As of now? I think the only dirty cheater in the mix is the music industry at large. I know the entertainment world is corrupt, but Jesus, they are so blatant about it all.
Anyway, we may not get radio data for several days or weeks after the initial drop date, so I'm prepared to hang in there for a good bit. And if there is evidence of payola and JK knew about it... I'm gonna need time to process that and figure out where I go from there, as a Jikooker, as an ARMY. I will honestly be shocked.
One thing you'll never see me do is spout hatred for human beings. I will likely rant about the company. And there are plenty of people Scooter Braun that I viscerally dislike. But I'm making a commitment now not to spread dehumanizing hate speech on the timeline.
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That's not what BTS or Jimin would ever want. That's not what I want for myself, especially if my days in this life are limited. I don't need that kind of toxicity or karma.
Am I furious about all the crap that's gone down for Jimin (and other members too, to a lesser degree)? You bet your buttons, as my Nana used to say. I could rage and froth all day about it.
But I also remember who came online over and over to say Jimin's name, play Jimin's songs, mimic Jimin's interviews, giggle at Jimin's video clips, and invite Jimin into his life.
And based on moved lamps and dog scratches and Jimin bulking up, it's likely Jimin has accepted those invitations.
Whenever we do get to glimpse Jimin with Jungkook, he seems as endeared and besotted as he always has.
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I trust Jimin to know if someone did him dirty, and to act accordingly. I do not believe any aspect of the Jikook relationship is performance.
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For those reasons, I'm gonna be withholding judgement until all info around Seven comes in.
I hope you will too, but I understand if you feel differently and I'm not on this Earth to judge other people's viewpoints or experiences. I just ask that if you want to be friends with me here, you try to be civil in your words and actions, even in the sway of big feelings. Every person behind the screen is a work in progress; we are all fighting invisible battles; there are many sides to each story.
All any of us can do is our best with what we are given. Let's wait and see what Jungkook (and Jimin, and the company) give us.
If you made it this far through my ramblings, kudos! I welcome ideas, so feel free to comment--but just remember, rudeness will be removed. There's no space for meanness on my blog.
Love and deep respect to you all,
Roo
UPDATED:
So, it would seem the DJ who is hyping JK's Seven is also open to playing Like Crazy. This would imply it's been sent to some radio because before I remember he tweeted that he needed the compressed file in order to play it on his station (I am sorry I didn't save that link but he was talking about Hobi and Jimin if I recall, back at the time!).
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UPDATE 2:
The radio stations that took requests (including the one mentioned above) back at that time were playing the music video version available to the public, not a compressed file sent by the company:
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And when I check on this linktree of top radio stations in the US, Like Crazy does not come up as any option in rotation. I have to manually request still, after four months of being stable on the charts.
So if Jungkook gets immediate spins and requests immediately come up in rotation... is that because radio stations really love Jungkook? Or is this a company "networking" deal? (And in any case, would JK be involved in that aspect?) Everything still remains to be seen. Let's be patient and try our best not to assume the worst.
Many thanks for JMDBJK for mentioning in the comments the likelihood that a title track would be sent out, which prompted me to go look soon as I could get to my computer. I really do value anyone willing to take the time to help me learn more info about this industry!
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