So I was just watching Strange Aeons new vid about the tumblr Blaze Feature this morning during breakfast, and something very clever about it occurred to me: you can’t see Blazed posts if you’re using an unmodified ad-blocker(I mean: presumably you can find the Blaze element and unblock that specifically, and you’d be fine but shushshushshush: Give Me a Second Alright?!?).
So: Blaze isn’t JUST a way to monetize aspects of tumblr users enjoy; it’s also a very subtle, no pressure, all-upside-way to ENCOURAGE users to stop using adblockers on tumblr; if you don’t, you can’t be randomly cursed by other users, afterall. And they released it After releasing a no-ad subscription feature, which(OK this next part’s just assumption I could be wrong about it) presumably still shows, or allows you to enable, Blazed posts; also-also making it an even-subtler way to encourage users to buy subscriptions!
It’s SO SMART, you guys :> :> :>
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staff: our april fools joke this year is a silly feature that doesn't really do anything but give you a button to boop other users! they have to opt-in first though :)
me:
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My brain: You have so many tight deadlines. So many things on your weekly schedule. So many important jobs. You have to get important work done!!!
My hands:
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