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beautifulpersonpeach · 5 days

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I was a bit surprised to see that mhj specifically said that newjeans had approved the statement saying that belift had copied newjeans' concept with illit. I'm not the type of person that thinks that you're a bitch for asserting position or your value, so this isn't where I'm coming from, but, especially in an industry where it's so rare to see groups say anything negative about other groups, particular junior groups I would think, it was quite the strong, swift position to take. Do you foresee newjeans continuing to engage publicly with this scandal, and how would you think taking an active part in this would affect their brand?

Ask 2:

bp in your opinion is there any chance that in this Hybe/MHJ situation there's a buried kind of double-blind motivation?

Like the kind i've seen attributed to E|on Musk, where he creates a big scandal to provide cover when he's doing something much shadier (and then maybe it gets out of hand, like the TwiX thing lol)

You've said you're pretty familar with the corporate side machinations - could Hybe be purposefully airing all this, sure to stick it to MHJ, but also to temporarily drive down stock prices for idk easy shares-repurchasing? Or even allowing a mess they can blame for having to report lower numbers to shareholders for whatever reason: boycott actually impacting profit, hedging against lower-than-predicted bts returning numbers, etc.

Or is this too convoluted of conspiracy thinking and BPD/HYBE/MHJ, and by extension from your recent posts basically 'corporate kpop' entire, are really just that transparent and petty?

Ask 3:

Might be a stupid question because I honestly don't have any clue about corporate businesses and how they work. But in the light of this scandal and how BigHit/Hybe developed over the last years: would you say this is what you get when you become too greedy instead of concentrating on what you were good at?

Ask 4:

in your opinion, is mhj truly an indispensable part of newjeans creative output? Also, do you see any way that hybe would let newjeans leave with its name and discography if they try to break their contract to go with mhj like some people are saying?

Ask 5:

I’m seeing a lot of discussion about whether newjeans will try to leave with mhj and break their contract with hybe, but I don’t see this as a realistic scenario, and I especially don’t see hybe letting them leave with their name and discography. You mentioned that there are a limited set of options now, but is this even one of them? In my mind, newjeans as a concept either stays at hybe, with or without mhj in whatever capacity, or can’t really exist legally

Ask 6:

Also this has given everyone (kpop stans, ARMYs, journalists) the go ahead to drag Newjeans in order to "defend" Illit, BTS, Riize, etc by throwing (again) dozens of plagiarism accusations and trying to discredit everything the group has done and achieved. And it was started by Hybe themselves... I have no words, bpp

***

I think these six asks capture most of the talking points in the asks I've received since yesterday, so I'll use these to answer your questions.

The sheer amount of spin happening in the media right now is ridiculous lmaoo. With the mention of BTS in the "escape files", ARMYs have predictably moved from shady bystanders to actively joining in the negative spin, spreading rumor articles and many are now attacking the girls themselves. But honestly, this is nothing less than what I expected. NewJeans is the most popular group in Korea, the 2nd most valuable IP only behind BTS, and Min Heejin is the brains behind the operation - an achievement she's insisted on taking full credit for since inception. Leaving the only option for whoever is masterminding this from within and outside HYBE, to destroy her reputation as an executive completely to diminish her value to outside investors, and weaken the fan support for NewJeans given how closely they are already associated with MHJ. And that's what is happening. It impacts every group at HYBE and nearly obliterates the viability of NewJeans.

For HYBE, it's a tolerable loss given there's only one year left before BTS returns and closes that earnings gap in mere months. Whoever took this action sees it simply as resulting in a numerical loss that can be soon corrected, but personally, I disagree, for the same reasons I objected to HYBE's acquisition of SM even though on paper it made numerical sense.

Anon in ask 1: I can understand your surprise but sad as it is to say, I expected that response from MHJ. She's a creative, not a PR exec or an MBA-credentialled suit. I'm not sure how familiar you are with ADOR's press releases in general, but anybody who reads them can tell there's almost no corporate doublespeak, no vague allusions, nothing that shows it's written by a typical media-trained PR person. Which is why most people, including you, take that statement to mean NewJeans agrees with MHJ that Illit copied them (it's a possibility), when in reality the language shows it could refer to them agreeing with MHJ's assertion that HYBE hasn't duly responded to her requests about inter-label discrimination, or other related matters. That's the kind of detail a trained PR person would be sure to include, to minimize the fallout to NJ, but just as with the press release on Cookie, the one on Minji's rival sasaeng, the response to Hyein's veneer rumours, and practically every press release ADOR has put out, the language is unsophisticated.

"Do you foresee newjeans continuing to engage publicly with this scandal, and how would you think taking an active part in this would affect their brand?"

NewJeans has so far not engaged publicly with this scandal. MHJ has mentioned them to signal any separation between them will likely be contested. It's leverage. If they do take an active part in this scandal, it will completely destroy their brand. Like, it's already on life support. Anything more and we might as well say their last rites.

Anon in ask 2: I'd say that's not a conspiracy exactly but it is kinda pushing it. Anytime there's a stock dip it's a buying opportunity, and HYBE is always guaranteed to be a Buy so long as BTS is slated to return within 12 months of the stock event. But we simply don't have any clear indications that's the case now given the timing doesn't quite line up. If anything, that is more like the 4th order side-effect.

And yeah, people on the corporate side, not just in k-pop, are many times just that petty. But it's also true this case has been sensationalized in particular ways to appeal to k-pop stans specifically.

Anons in ask 4 & 5: The options available are:

MHJ leaves HYBE and NewJeans stays in HYBE

MHJ leaves HYBE and NewJeans leaves with her

MHJ stays in HYBE but is demoted from her exec role and NewJeans stays in HYBE

MHJ stays in HYBE and keeps her exec role and NewJeans stays in HYBE

None of these options are good, but the worst of these evils is option 2. If the members attempt to leave with her, there's no pretty way to say this, but they'll be done. I'm not even going to waste time writing all the ways HYBE and k-pop stans as a whole will rip them to shreds, all I'll say is that whoever is attached to these girls should consider taking a 6 months sabbatical away from k-pop entirely once that news breaks. The law is not on their side and public opinion, especially after all the 'leaks' and spin from HYBE in the last 72 hours, certainly isn't on their side either. It would be career suicide.

"in your opinion, is mhj truly an indispensable part of newjeans creative output?"

Personally, I think yes. Every label at HYBE had similar initial monetary investment as NewJeans and ADOR had, and other groups from the Big 3 have had even bigger investments and resources at their disposal. There isn't a single group, both within HYBE and outside HYBE, that has yielded the same results as NewJeans in the same period of time. Illit comes close, but even with their achievements they haven't reached the same (positive) notoriety as NewJeans did at debut. All HYBE groups have access to HYBE's youtube channel, connections and resources, and yet the achievements of BOYNEXTDOOR, LE SSERAFIM, ENHYPEN, and even ILLIT, are nowhere near comparable to that of NewJeans. And I agree with MHJ that she's the primary reason why. Having access to resources is only one part of the equation. How you allocate those resources and what you do with it is far more important, and this is where MHJ and ADOR excels relative to other sub-labels.

NewJeans without MHJ will not be nearly as threatening to everyone else in k-pop, and I suspect this is one reason there have been calls for her to be removed from managing the group since their debut.

Anons in ask 3 & 6: Yeah there's a fair bit of greed on show here. Generally, for a lot of people in this industry, greed is good... unless the greedy person is a woman. Because the only thing more central to nasty corporate tussles like this, more than greed, is ego.

I'm not trying to play the gender card, but sometimes I do wonder why there are no articles like this about people like Jaden Jeong and Simon Jakob given the reputation those men have in corporate circles, where top officials (in this case, within HYBE) are saying they cannot possibly work with MHJ because she is "overly and excessively opinionated". I'm highlighting this article because despite the initial paragraphs of spin, that bit is the only thing consistent with MHJ's claim that this attack from HYBE started because she'd filed a whistleblowing report on toxic inter-label competition and followed up an email that said quote:

"..is this deliberate obtuseness and unapologetic behaviour consistent with HYBE's founding philosophy of rebelling against unfair practices in the entertainment industry?"

I mean... in corporate Korea, I can see how they were sick of her shit and it was only a matter of time before she got the boot.

The insidious thing about spin is that it mixes the truth with lies, making it easy for people to accept it wholly. It's entirely possible that MHJ wants more compensation, more autonomy and independence, feels that Belift and other companies borrowed her ideas without full credit, and that she was unsupported by HYBE HQ. It's entirely possible that she took actions such as monitoring fan feedback of the group(s) she suspects and filing a whistleblowing report to build a case - according to both MHJ and others at HYBE, these are complaints she's apparently had since last year, but none of those things would justify HYBE's response nor is it enough to turn people against her.

What I find particularly interesting about this case, is that everything that decisively incriminates her of the more sensational and sinister allegations, comes from the person of VP L or CEO A - a person who only joined ADOR in January 2024, shortly after which HYBE received their first tip-off that MHJ was planning to escape. It's VP L who titles documents with the equivalent of "TOP SECRET DO NOT TOUCH" on company computers... the same guy that's supposedly a double agent working in favour of MHJ and ADOR but is situated within ADOR, not HYBE, where simple logic shows he'd be most useful. Unless he's situated right where he's supposed to be.

Anyway...

HYBE has requested for a shareholder meeting on April 30th where they'll likely table the motion for MHJ to resign regardless of what's found in the audit. Far as I know, she's completed the audit questionnaire but not surrendered her laptop as HYBE has requested. Given the play is for HYBE to kick her out while continuing to manage NJ, I can see how she'd rather die than surrender her laptop and hand over her ideas (and potentially incriminating info) to HYBE on a silver platter for them to use in her wake.

Every way this shakes out is bad news for HYBE groups IMO. So long as NewJeans keeps quiet and sides with HYBE, they'll be somewhat okay. But regardless of the fallout from HYBE cannibalizing itself, all HYBE groups have no choice but to take it on the chin and bide their time until BTS comes back to capture the attention back to them.

I hope I answered all your questions. IMO there's really no point talking more about this until there's a firm conclusion.

#min heejin #newjeans #ador #hybe #bang pd #kpop #kpop industry #kpop business #belift

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y-2-njin · 3 days

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　❁ 　˚ 　　dando la vuelta, manija me doy　

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sscarletvenus · 3 days

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stanning kpop companies is so crazy like imagine if someone said they stanned amazon google apple and microsoft??? absolutely insane

#rare kpop post from aasin #hybe #bang pd #min heejin #sm #yg #jyp #lsm vs chris lee now bsh vs mhj....#like girl they all suck???

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daisy-mooon · 7 days

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The HYBE situation is even crazier than I thought omg 💀

#hybe #hybe entertainment #ador #new jeans #newjeans #illit #min heejin #bts #kpop #k pop #kpop drama #hybe labels

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hotgirlsoobin · 4 days

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this is actually insane

#“others were too old” you mean they werent minors? thats what's too old for you?#and the last sentence lord...#it's really dark in here bro #nushtext #min heejin #hybe

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cherrysfeelings · 5 days

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'Min Heejin was the responsible of Gfriend disband'

#just girly things #gfriend #female rage #this is what makes us girls #hybe labels #min heejin

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jevousaichoisis · 10 months

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"𝐋𝐨𝐯𝐞 𝐞𝐱𝐢𝐬𝐭𝐬 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐚𝐛𝐬𝐞𝐧𝐜𝐞 𝐨𝐟 𝐞𝐭𝐞𝐫𝐧𝐢𝐭𝐲. 𝐀𝐭 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐦𝐞𝐧𝐭 𝐨𝐟 𝐚 𝐥𝐨𝐯𝐞𝐫𝐬' 𝐞𝐧𝐜𝐨𝐮𝐧𝐭𝐞𝐫, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐚𝐧 𝐚𝐟𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐋𝐨𝐯𝐞. 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐜𝐚𝐥𝐥𝐲, 𝐥𝐮𝐧𝐚𝐜𝐲, 𝐞𝐦𝐩𝐭𝐢𝐧𝐞𝐬𝐬, 𝐩𝐚𝐧𝐢𝐜, 𝐝𝐞𝐥𝐮𝐬𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐰𝐢𝐥𝐥 𝐥𝐚𝐬𝐭 𝐟𝐨𝐫𝐞𝐯𝐞𝐫. 𝐈'𝐦 𝐬𝐞𝐢𝐳𝐞𝐝 𝐛𝐲 𝐝𝐞𝐬𝐢𝐫𝐞. 𝐈 𝐡𝐢𝐝𝐞 𝐛𝐞𝐡𝐢𝐧𝐝 𝐦𝐲 𝐛𝐚𝐜𝐤 𝐚𝐧𝐝 𝐩𝐨𝐬𝐭𝐩𝐨𝐧𝐞 𝐚𝐥𝐥 𝐚𝐧𝐬𝐰𝐞𝐫𝐬" - 𝑓(𝑥) 𝑃𝑖𝑛𝑘 𝑇𝑎𝑝𝑒 (2013)

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cardboardheartss · 2 days

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It’s getting worserrrr

Pluto in Aquarius is hittttttinggggggg so hardddddd rn 😭😭

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theboytatu · 4 days

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i always said hybe was so fucking jealous of aespa and everything about their intellectual property - from the visual direction to the storylines the lore the concepts and the music. i always said it was fucking weird how hybe made sure to always have one of their girl groups release something to overlap with aespa comebacks. i always said it was obvious they did mediaplay to put out articles about how aespa's concept was losing interest and how the public was tired of kwangya when everything pointed to the opposite.

turns out i was right on the fucking money

#BANG SIHYUK I PRAY FOR YOUR ETERNAL SUFFERING IN HELL I REALLY DOOOOO #aespa #hybe #newjeans #min heejin #bang si hyuk

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beautifulpersonpeach · 7 days

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Lol.

Yeah… the more news that comes out just confirms more of what I thought. This unnamed character who moves from HYBE to ADOR, and mere weeks later, HYBE gets a ‘tip-off’ and all the incriminating documents are in his work diaries where he narrates things MHJ has supposedly said, including that she believes that Bang establishing BTS or groups with the same cache as BTS, was him copying her…. Everything that’s found in his documents is almost clinically incendiary lmao. Like, weapons-grade rage bait. Partly because of how bizarre it is. And the sinker - they tie it to Min Heejin supposedly wanting more money. MHJ has meanwhile released another, stronger statement refuting the allegations about trying to stage a management takeover, or artists contract leaks etc.

Of course, the discourse about this is going to develop predictably, especially after the mention of BTS and other groups MHJ supposedly says copied her.

This has all the makings of one thing and only one thing, to me. It doesn’t change my opinion about Bang PD but it does make me revise my view on Min Heejin, she’s a bit more naive than I assumed her to be. I feel a bit sorry for her, because she’s been got. Again. It’s similar to the ig situation that also started with ‘a gift’ her ‘friend from SM’ gave her to congratulate her on launching ADOR - a gift that ended up being the most damning controversy that almost sunk the group. A controversy where the primary demand was for her to leave NewJeans and HYBE. Now, a ‘right-hand man’ transfers from HQ to her team and it’s his uncorroborated narrations that match what’s in the ‘tip-off’… the demands are the same.

I like MHJ, but I’ve always watched her with caution because in Korea, no woman makes it to the c-suite without making a shit tonne of enemies. Imagine it to be triple the amount a regular working class man makes on his way up the ladder, because that kind of status in Korea is something you’re either born into, or born close to. It’s rare for working class men to work their way up and even more rare for women. In fact, I’d say it’s an aberration.

I see all the flack MHJ gets for being a narcissistic bitch, wanting to constantly assert ownership of her ideas, wanting to be widely associated with her successful projects, etc. I see people irritated by her arrogance, but full disclosure, I like her for it. For several reasons, but one reason is that in her environment, the default is to let your male superiors take credit for your work. It happens in corporate environments all over the world, but in Korea it’s a mentality entrenched in the DNA. Pushing against that earns you enemies every time you speak, by default. But I suspect that’s how she worked her way up from being a graphic designer to having a seat on the board of directors at SM Entertainment before leaving when they wouldn’t give her more autonomy. So, in my eyes, she’s got spunk. But also, now I see she’s clumsy.

Oftentimes with corporate drama, there’s no point using moral language because it’s just business. You either pitched the best deal or you didn’t. You either fucked up or you didn’t. It’s cold numbers and rationality - business. But… there are some cases where it’s not really about the business, cases where it’s personal.

I don’t have meaningful insider information, I’m reading the press releases and ‘leaks’ along with everyone else, so I can’t be certain and that’s why I’m talking in this long-winded ramble without coming right out to say exactly what I think. What I’ll say though is that this is less about NewJeans and more about Min Heejin. And she’s the first person who should’ve understood that and taken necessary precautions.

Clearly, it doesn’t look like she has, and in that sense she has no one but herself to blame. She’s being stupid, in fact I’d say delusional in some ways, but I guess some things can’t be helped. NewJeans isn’t exactly fucked, but it’s clear that yet again, they are collateral damage. And it’s a shame.

#ador #min heejin #bang pd #NewJeans #Hybe #kpop

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winwintea · 6 days

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[🐌] the whole mhj situation is so bad and funny at the same time… like

remember when sm stans were saying that mhj was lowkey kinda weird and did strange things, and hybe stans were so quick to defend mhj saying that sm stans were just jealous that mhj wasn’t part of sm anymore…

and now they’re telling mhj to go back to sm the hypocrisy is insane…

i’m all for letting her leave the industry cause like tf ??? girl get your issues sorted. let’s not fight between sm and hybe. both are shit, free Palestine.

i’m just lowkey worried for newjeans bc crazy or not, mhj was damn good at her job and the creative direction for newjeans… and idk what will happen in the future 😭

#📢: london yaps #my multistan ass is crying rn cause wtf #sm entertainment #min heejin #hybe labels #hybe #riize #seunghan #sm

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monvante · 4 days

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people who are choosing sides between ador versus hybe are completely losing the point. this isn't about your faves, your idols, groups and whatnot. this is about corporate greed, lies and capitalism. there are only wrongs here - far too many, if i may. and if this means hybe or ador's downfall, i will not complain. this is their punishment for associating with zionist scooter braun and helping fund a genocide.

#fuck hybe #hybe #mhj #min heejin #bang pd #anti hybe

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dreamofmetoday · 10 months

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NEWJEANS AND MIN HEEJIN ‘ETA’ (ESTIMATED TIME OF ARRIVAL) READING

background information: the newjeans teaser is under controversy for seemingly taking inspiration from a terrorist organisation • euskadi ta askatasuna (eta) is the name of the organisation but the new announcement has corrected it to mean estimated time of arrival • the names in the teaser (eva, mikel and maria) are linked to the terrorist organisation • the date of release (21st of july) is the same day as when one of their attacks took place in 1978.

did ador/min heejin really mean to make links to the terrorist group?

yes, it was actually pretty carefully thought out. i get in the sense of doing things such as ambiguously posting ‘eta’ first and then only later clarifying to ‘estimated time of arrival’. it comes up that they (company/min heejin) thought they were walking a delicate but clever line. sort of the vibe of, you only win big if you take risks.

what is ador/min heejin’s opinion on the comeback overall (i.e why did they think that was “cool” or okay)?

the goal was to push boundaries and “level up”. the basic belief was: everything has been done before and everything from now on needs to be bigger and better and more extreme to leave an impression or make an impact. this idea was essentially seen as thrilling and exciting.

how does ador/min heejin see the concept overall?

as different and fascinating. a new spin on “bonnie and clyde” (why name drop them when you could name drop people more unique?”)

is it true they (ador/min heejin) wanted to rage bait people?

yes and no. yes because they knew it was controversial (would get people talking for sure) but no because they definitely don’t want it or expect for it to get out of hand (e.g. to the point of boycotting or something). while knowing it’s controversial and different they also see it as essentially the same as bonnie and clyde - therefore, they don’t exactly expect extreme hate since crime is such normal inspiration for a lot of music concepts. basically, they expect a lot of hate, but also a lot of defenders (and that public perception in the end will mostly lean towards positive or neutral).

how do the newjeans members feel about it overall?

as a whole, they’re not really happy with it. they pretty much all feel the same way, they just have to do it as their job and know they will have new concepts in the future that will hopefully cause less negative attention.

#newjeans #min heejin #ador #kpop tarot #tarot #kpop #celebrity tarot #new jeans eta #new jeans estimated time of arrival #newjeans comeback

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