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beautifulpersonpeach · 4 days

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I was a bit surprised to see that mhj specifically said that newjeans had approved the statement saying that belift had copied newjeans' concept with illit. I'm not the type of person that thinks that you're a bitch for asserting position or your value, so this isn't where I'm coming from, but, especially in an industry where it's so rare to see groups say anything negative about other groups, particular junior groups I would think, it was quite the strong, swift position to take. Do you foresee newjeans continuing to engage publicly with this scandal, and how would you think taking an active part in this would affect their brand?

Ask 2:

bp in your opinion is there any chance that in this Hybe/MHJ situation there's a buried kind of double-blind motivation?

Like the kind i've seen attributed to E|on Musk, where he creates a big scandal to provide cover when he's doing something much shadier (and then maybe it gets out of hand, like the TwiX thing lol)

You've said you're pretty familar with the corporate side machinations - could Hybe be purposefully airing all this, sure to stick it to MHJ, but also to temporarily drive down stock prices for idk easy shares-repurchasing? Or even allowing a mess they can blame for having to report lower numbers to shareholders for whatever reason: boycott actually impacting profit, hedging against lower-than-predicted bts returning numbers, etc.

Or is this too convoluted of conspiracy thinking and BPD/HYBE/MHJ, and by extension from your recent posts basically 'corporate kpop' entire, are really just that transparent and petty?

Ask 3:

Might be a stupid question because I honestly don't have any clue about corporate businesses and how they work. But in the light of this scandal and how BigHit/Hybe developed over the last years: would you say this is what you get when you become too greedy instead of concentrating on what you were good at?

Ask 4:

in your opinion, is mhj truly an indispensable part of newjeans creative output? Also, do you see any way that hybe would let newjeans leave with its name and discography if they try to break their contract to go with mhj like some people are saying?

Ask 5:

I’m seeing a lot of discussion about whether newjeans will try to leave with mhj and break their contract with hybe, but I don’t see this as a realistic scenario, and I especially don’t see hybe letting them leave with their name and discography. You mentioned that there are a limited set of options now, but is this even one of them? In my mind, newjeans as a concept either stays at hybe, with or without mhj in whatever capacity, or can’t really exist legally

Ask 6:

Also this has given everyone (kpop stans, ARMYs, journalists) the go ahead to drag Newjeans in order to "defend" Illit, BTS, Riize, etc by throwing (again) dozens of plagiarism accusations and trying to discredit everything the group has done and achieved. And it was started by Hybe themselves... I have no words, bpp

***

I think these six asks capture most of the talking points in the asks I've received since yesterday, so I'll use these to answer your questions.

The sheer amount of spin happening in the media right now is ridiculous lmaoo. With the mention of BTS in the "escape files", ARMYs have predictably moved from shady bystanders to actively joining in the negative spin, spreading rumor articles and many are now attacking the girls themselves. But honestly, this is nothing less than what I expected. NewJeans is the most popular group in Korea, the 2nd most valuable IP only behind BTS, and Min Heejin is the brains behind the operation - an achievement she's insisted on taking full credit for since inception. Leaving the only option for whoever is masterminding this from within and outside HYBE, to destroy her reputation as an executive completely to diminish her value to outside investors, and weaken the fan support for NewJeans given how closely they are already associated with MHJ. And that's what is happening. It impacts every group at HYBE and nearly obliterates the viability of NewJeans.

For HYBE, it's a tolerable loss given there's only one year left before BTS returns and closes that earnings gap in mere months. Whoever took this action sees it simply as resulting in a numerical loss that can be soon corrected, but personally, I disagree, for the same reasons I objected to HYBE's acquisition of SM even though on paper it made numerical sense.

Anon in ask 1: I can understand your surprise but sad as it is to say, I expected that response from MHJ. She's a creative, not a PR exec or an MBA-credentialled suit. I'm not sure how familiar you are with ADOR's press releases in general, but anybody who reads them can tell there's almost no corporate doublespeak, no vague allusions, nothing that shows it's written by a typical media-trained PR person. Which is why most people, including you, take that statement to mean NewJeans agrees with MHJ that Illit copied them (it's a possibility), when in reality the language shows it could refer to them agreeing with MHJ's assertion that HYBE hasn't duly responded to her requests about inter-label discrimination, or other related matters. That's the kind of detail a trained PR person would be sure to include, to minimize the fallout to NJ, but just as with the press release on Cookie, the one on Minji's rival sasaeng, the response to Hyein's veneer rumours, and practically every press release ADOR has put out, the language is unsophisticated.

"Do you foresee newjeans continuing to engage publicly with this scandal, and how would you think taking an active part in this would affect their brand?"

NewJeans has so far not engaged publicly with this scandal. MHJ has mentioned them to signal any separation between them will likely be contested. It's leverage. If they do take an active part in this scandal, it will completely destroy their brand. Like, it's already on life support. Anything more and we might as well say their last rites.

Anon in ask 2: I'd say that's not a conspiracy exactly but it is kinda pushing it. Anytime there's a stock dip it's a buying opportunity, and HYBE is always guaranteed to be a Buy so long as BTS is slated to return within 12 months of the stock event. But we simply don't have any clear indications that's the case now given the timing doesn't quite line up. If anything, that is more like the 4th order side-effect.

And yeah, people on the corporate side, not just in k-pop, are many times just that petty. But it's also true this case has been sensationalized in particular ways to appeal to k-pop stans specifically.

Anons in ask 4 & 5: The options available are:

MHJ leaves HYBE and NewJeans stays in HYBE

MHJ leaves HYBE and NewJeans leaves with her

MHJ stays in HYBE but is demoted from her exec role and NewJeans stays in HYBE

MHJ stays in HYBE and keeps her exec role and NewJeans stays in HYBE

None of these options are good, but the worst of these evils is option 2. If the members attempt to leave with her, there's no pretty way to say this, but they'll be done. I'm not even going to waste time writing all the ways HYBE and k-pop stans as a whole will rip them to shreds, all I'll say is that whoever is attached to these girls should consider taking a 6 months sabbatical away from k-pop entirely once that news breaks. The law is not on their side and public opinion, especially after all the 'leaks' and spin from HYBE in the last 72 hours, certainly isn't on their side either. It would be career suicide.

"in your opinion, is mhj truly an indispensable part of newjeans creative output?"

Personally, I think yes. Every label at HYBE had similar initial monetary investment as NewJeans and ADOR had, and other groups from the Big 3 have had even bigger investments and resources at their disposal. There isn't a single group, both within HYBE and outside HYBE, that has yielded the same results as NewJeans in the same period of time. Illit comes close, but even with their achievements they haven't reached the same (positive) notoriety as NewJeans did at debut. All HYBE groups have access to HYBE's youtube channel, connections and resources, and yet the achievements of BOYNEXTDOOR, LE SSERAFIM, ENHYPEN, and even ILLIT, are nowhere near comparable to that of NewJeans. And I agree with MHJ that she's the primary reason why. Having access to resources is only one part of the equation. How you allocate those resources and what you do with it is far more important, and this is where MHJ and ADOR excels relative to other sub-labels.

NewJeans without MHJ will not be nearly as threatening to everyone else in k-pop, and I suspect this is one reason there have been calls for her to be removed from managing the group since their debut.

Anons in ask 3 & 6: Yeah there's a fair bit of greed on show here. Generally, for a lot of people in this industry, greed is good... unless the greedy person is a woman. Because the only thing more central to nasty corporate tussles like this, more than greed, is ego.

I'm not trying to play the gender card, but sometimes I do wonder why there are no articles like this about people like Jaden Jeong and Simon Jakob given the reputation those men have in corporate circles, where top officials (in this case, within HYBE) are saying they cannot possibly work with MHJ because she is "overly and excessively opinionated". I'm highlighting this article because despite the initial paragraphs of spin, that bit is the only thing consistent with MHJ's claim that this attack from HYBE started because she'd filed a whistleblowing report on toxic inter-label competition and followed up an email that said quote:

"..is this deliberate obtuseness and unapologetic behaviour consistent with HYBE's founding philosophy of rebelling against unfair practices in the entertainment industry?"

I mean... in corporate Korea, I can see how they were sick of her shit and it was only a matter of time before she got the boot.

The insidious thing about spin is that it mixes the truth with lies, making it easy for people to accept it wholly. It's entirely possible that MHJ wants more compensation, more autonomy and independence, feels that Belift and other companies borrowed her ideas without full credit, and that she was unsupported by HYBE HQ. It's entirely possible that she took actions such as monitoring fan feedback of the group(s) she suspects and filing a whistleblowing report to build a case - according to both MHJ and others at HYBE, these are complaints she's apparently had since last year, but none of those things would justify HYBE's response nor is it enough to turn people against her.

What I find particularly interesting about this case, is that everything that decisively incriminates her of the more sensational and sinister allegations, comes from the person of VP L or CEO A - a person who only joined ADOR in January 2024, shortly after which HYBE received their first tip-off that MHJ was planning to escape. It's VP L who titles documents with the equivalent of "TOP SECRET DO NOT TOUCH" on company computers... the same guy that's supposedly a double agent working in favour of MHJ and ADOR but is situated within ADOR, not HYBE, where simple logic shows he'd be most useful. Unless he's situated right where he's supposed to be.

Anyway...

HYBE has requested for a shareholder meeting on April 30th where they'll likely table the motion for MHJ to resign regardless of what's found in the audit. Far as I know, she's completed the audit questionnaire but not surrendered her laptop as HYBE has requested. Given the play is for HYBE to kick her out while continuing to manage NJ, I can see how she'd rather die than surrender her laptop and hand over her ideas (and potentially incriminating info) to HYBE on a silver platter for them to use in her wake.

Every way this shakes out is bad news for HYBE groups IMO. So long as NewJeans keeps quiet and sides with HYBE, they'll be somewhat okay. But regardless of the fallout from HYBE cannibalizing itself, all HYBE groups have no choice but to take it on the chin and bide their time until BTS comes back to capture the attention back to them.

I hope I answered all your questions. IMO there's really no point talking more about this until there's a firm conclusion.

#min heejin #newjeans #ador #hybe #bang pd #kpop #kpop industry #kpop business #belift

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reflections-in-a-critical-eye · 6 months

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I feel like this conversation is a bit played out, but I’m curious: do you think JK’s banking on winning a Grammy and potentially getting out of his military service? I’ve tried to take their words for what they are and I know everyone’s said that they’re all going to the military, will be back in 2025, yadda yadda, whatever. I can’t understand why, if that’s the case, they’re banking so much on his solo career if he’s just going to disappear from the scene (physically) for almost 2 years. Do you get what I mean?

My thoughts are that they are actually hoping for a Grammy and subsequent deferment of mandatory service, but then again, nobody knows so I guess we’ll have to wait and see how it all plays out.

As this is only speculation and might as well not happen, let me bring my own contribution. I don't think this is about Jungkook and I'll explain why.

If you look at this entire issue from the perspective of the artist/idol, you'll realize soon that you're stuck, that you can't explain why he's doing this or that. But looking at it as a business deal will shine another light on it.

Yes, Jungkook is leaving to do his military service soon and everything he said up until now points to that so why are they investing so much into making him a "global pop star"? Because Hybe and Hybe America need to show that they can do that. That their strategy is one that works for future business. Why do you think they tried it first on the most versatile of the BTS members, the one that can do any song because he has the voice needed for that? This wouldn't have worked with Taehyung or Jimin. God, I'm so happy it didn't work with Jimin because it would have been horrible to see all that unfoulding. Besides, they had projects on their own and without making any contribution to the song writing, Tae's album was still something that matched his personality, it was him with the help of MHJ.

With Jungkook, the situation is different. I wouldn't know the details, but when they announced their hiatus, it looked like everyone was set on releasing an album, including JK. And then, most likely, life happened. Because you can't plan your state of mind. And when you're under a contract, you do need to listen to other people. I know army always uses the shares in Hybe argument, but the value allocated for the members is insignificant on a larger scale. Yes, they are rich and they can do what they want and sleep on a wlive, but I don't think for one second the company would have let Jungkook do nothing and be a couch potato.

So they found this opportunity. You also have to keep in mind that Hybe paid a lot of money for Scooter's company and then what happened to him? Most of his artists left? So where is this big opportunity for collaboration and projects and all that?

This is just business. That's it. They chose the idol capable of being a blank slate and stuck the concept of global pop star on him. Because that's what it is which is incredibly funny (not). Usually that accolade comes after some time, when the results can be seen over a prolonged period of time, but in this case, that was the starting point. As much as Bang wants to get rid of the k in kpop, they're still using a kpop strategy, that of making an album based on a concept or creating a specific image for an idol.

And now they are pushing it hard. They are investing a ton of money into this in a way that makes them look desperate and I think that in the industry at large, people see it. Not the fans because they either choose to turn a blind eye or their mind doesn't go that far. There are voices which have said a thing or two lately among army, but it's an insignificant minority. The company can rely on the fandom to buy all those 284836521 versions and remixes and they will eat it up. And voila, look at how Hybe produced a global pop star in less than half a year. Quick, open the catalog for some songs that sound mediocre enough for a top 40, make the singer record them asap, fast, done in less than one week. Quickly come up with some generic argument of how this is just to show the artist's vocal range (good job PR for that one, jesus) and then also openly admit that it was made for a Western market, aka US cause the world stops there.

Jungkook had the possibility to show more personality of his own when he was with a group of six other people than with his solo album, which is so ironic. But that is because it is not his album. He's merely a vessel through which Bang and Scooter can show investors that they can invent a global pop star and fast while their pockets grow bigger and bigger.

#m thoughts #hybe #jk #bang pd #kpop

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wegonbealright-09 · 3 months

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Wow I am now more than ever convinced that the only thing that's holding jimin back from leaving Hybe/ Big Hit is the group. I am now more than ever convinced that as a solo artist he's cut ties with the company. Because how do you write an article about the ground breaking success of your company on the BB 100 and not mention the first ever Korean soloist, second Asian soloist in 60 years to top the chart. Second korean act/artist after his own group. How do you not mention that. Instead you give praises to a man who is well known for paying his way in anything

Wow just... wow. The recent article Bang PD posted on his IG is mad nigga ain't even hiding it at this point. Couldn't be more obvious.

#park jimin #jimin #bts #bang pd #hybe #big hit

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sugas6thtooth · 29 days

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And that includes streaming <3

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itboythings · 10 months

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is there something wrong with HYBE/BIGHIT? do they dislike jimin?

since people don't want to admit it...

"seven" by jungkook is a tactic by hitman bang and scooter braun to surpass "like crazy" by jimin.

jimin goes number one on the billboard hot 100 in the first week of april. jungkook is then flown out weeks later to LA during Coachella where he is courted by scooter's artists and their entourage for days. he is then given a single by bangPD and is put in a studio with a western producer under scooter's watch. mind you, weeks before like crazy was released, jk said he had ZERO plans to release an album and needed to find the inspiration (the album is still not done as of today). taehyung was supposed to release his album sometime during this summer but this impromptu project has left me curious as to why that has not happened.

why is it that you feel the need to recreate and emulate the success of like crazy with jungkook instead of just taking the time to make sure that like crazy gets the push that it deserves? is that too much to ask?

the song received minimal playlisting. also, it was NEVER sent to radio. radio djs had to search the song because they never had a file for it. the song was ignored for weeks until dedicated jimin supporters (not even armys) pushed for the song by calling or texting in requests. even then, the radio support was not there.

now, jungkook's song will be serviced to radio immediately upon release.

the same armys that said "like crazy" WAS NOT sent to radio because hybe does not do payola are now saying the song WAS sent to radio but wasn't being played because of xenophobia....lol.

radio means much more on the billboard charts these days and bts fans literally mass buy songs to get them to chart because even streams are NOT enough to get a good position on the hot100.

as far as billboard rules are concerned, everyone knows about jimin dropping from number one in the second week. however, this was preventable.

hybe/bighit could have prevented this from happening.

jungkook had an extended preorder period (longer than j-hope's single) in which the fans could buy itunes versions of the songs and a physical CD. it is later revealed that a billboard hot100 rule change would take place during his preorder period that no longer counts digital sales from a D2C store. jungkook never had D2C digitals to begin with which means that hybe/bighit KNEW about the billboard changes before they were made.

if this is true, then that means they also KNEW about the rules being changed after jimin went number one on the hot100. this simple rule change left jimin with a "free fall" record that is absolutely due to the company's negligence.

the same negligence has allowed jimin to become the punching bag of the fandom. he has been criticized and blamed for having "more" during his solo release than the other members before him which is not fair.

jimin's album was announced a week after suga announced a world tour. in jimin's promo schedule, there was an entire week missing. "on the street" by j-hope was announced a few days later.

jimin had to take a week off of promo from his album in order to compensate j-hope who would be leaving to the military in the following month. if they were to wait and announce his album AFTER on the street was released and had a full tracking week, then there would not be enough time to promote or have ample preorder time for his album. he was not given extra time because they love him so much.

he had 9 days.

they consolidated his promotional period into 9 days which is ridiculous to think about. he was struggling with shoulder and neck pain which is his chronic injury that he has to treat. he was caught on camera talking about how he felt as if there wasn't enough time or that the promotions were too short. to have his album released and a week later, see another album be announced was so shocking.

in just 9 days there were articles slandering jimin's name, his album sales were basically deleted (the company never demanded transparency), his youtube views were being deleted, his song's streams were split, etc etc etc. all of which could have been stopped by his company.

in 9 days, jimin was on the receiving end of vile insults and remarks that he was in a s*xual, transactional relationship with higher ups in his company and that is why he was able to get any achievements. the display names of multiple twitter users were changed to mock him, lewd s*x jokes were made about him, and now, to this day people trend hashtags alluding to a relationship between him and bang pd in which he was gr00med and SA'd. not to mention he is receiving p*do allegations because of a pair of pants he wore.

all of this because of 4 weeks of preorders and a number 1 on billboard. 9 days changed everything. it has changed the way "armys" see him, and the amount of horrible things people say about him has intensified.

but nobody will do this to jungkook.

even though they didn't do this to suga (who has now been promoting his album for like 4 months), they definitely won't do this to jungkook AT ALL. a huge american rollout is expected and nobody will give a damn. the same people that discouraged the "tools" jimin had to succeed, now encourage jungkook to have them and the company is doing nothing to discourage them anyway.

armys baby jungkook and have moved the goal post so far that now they can recognize that it is the company behind his promotion but when other members barely got any of that, it was just the member's "own choices"?

ok.

-----

i could probably add more but i wanted to rant here. i know i'm all over the place but if you made it to the end of this post and read through my typos, thanks.

sincerely,

a jimin biased army who is strongly considering leaving this fandom alone

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lesbiansloveseokjin · 6 months

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day 196/548 of hobi's military service

this selca was posted on 141202 with the caption:

Preparations for MAMA is complete!!! Today's evening is #sensesense #coolcool Tell me that I'm coooooooooool

(trans cr: Mary @ bts-trans)

namjoon also posted this selca with the caption:

Bangtan group photo.

(trans cr: stella @ bts-trans)

bonus with bang pd:

#this hobi selca is so fucking iconic #it's THE fuckboy hobi pic #i adore it #hoseok #jhope military countdown #141202 #ot7 #bang pd

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fanyyy444 · 5 months

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I'm gonna do a quick reading that I've been thinking about doing for a while now..Soo, I've been seeing some things on internet, and I got the idea of doing a reading to see if Bighit will debut girls again someday, let's start🙃

Will Bighit (Music) Debut Girls Again Someday?

Queen of Pentacles, The Empress, The Sun, 6 of Pentacles, The Moon, King of Swords, 2 of Cups, The Star.

Yess, the new gg's are gonna be really famous, and the girls will be very pretty also.

The first gg will be the most famous of all compared to the others(Idk how many ggs they're gonna debut though).

I feel that they might open auditions soon or at a time when nobody expects it. It could be HYBE auditions only btw, I don't really know..

They might be searching for girls secretly🫣 Dedicated and talented girls they're looking for, both great dance and vocal skills. They want girls who are passionate with music, dancing, etc. Also pretty girls ofc, u know.

I feel that they have high expectations and good hopes about debuting girls at the moment.

When we least expect it, Bighit will open auditions for girls or suddenly debut a gg lol.

At some point I could say they would be open to foreigners and 20+ women.

I dare say that one of these girls could even be a future It Girl or something, because of her visuals(The Empress).

Well, that's all, I was just interested in doing a reading on it because of things I have been seeing :)

Hope you enjoyed💗

For entertainment only <3

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tarotapprentice · 6 days

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That woman is scared as hell and he is pissed of, but both are greedy.

After this, I see him making internal changes and shifts within Hybe to prevent this from ever happening again. Maybe these other labels within hybe won't have as much freedom or power anymore as they have now.

#bang pd #MHJ #hybe labels

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yooboointhemood · 2 months

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akookminsupporter · 1 year

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Bang Si-hyuk, Chairman of HYBE, spoke to the Korean press about several things including the future of bts.

Bang Si-hyuk, "I can't promise to resume BTS activities as a whole group in 2025, but we are hoping." "It's not that we're going to resume all activities as a whole group, but that we and the members hope to resume our activities as a whole group by 2025."

"I can't promise a full-fledged activity in 2025 because the military doesn't go the way we want, and have to prepare for their return when they come back. However, it is not only a hope that is floating, but it is a promise between the two parties to actively try it"

“As for the timing of enlistment, it is difficult for me to explain because the timing of enlistment is close to personal information. I think I can say this here that I will disclose it sequentially and transparently when the time of enlistment is decided."

Source

#bang pd #bts #bts military service #bts comeback

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beautifulpersonpeach · 6 days

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Lol.

Yeah… the more news that comes out just confirms more of what I thought. This unnamed character who moves from HYBE to ADOR, and mere weeks later, HYBE gets a ‘tip-off’ and all the incriminating documents are in his work diaries where he narrates things MHJ has supposedly said, including that she believes that Bang establishing BTS or groups with the same cache as BTS, was him copying her…. Everything that’s found in his documents is almost clinically incendiary lmao. Like, weapons-grade rage bait. Partly because of how bizarre it is. And the sinker - they tie it to Min Heejin supposedly wanting more money. MHJ has meanwhile released another, stronger statement refuting the allegations about trying to stage a management takeover, or artists contract leaks etc.

Of course, the discourse about this is going to develop predictably, especially after the mention of BTS and other groups MHJ supposedly says copied her.

This has all the makings of one thing and only one thing, to me. It doesn’t change my opinion about Bang PD but it does make me revise my view on Min Heejin, she’s a bit more naive than I assumed her to be. I feel a bit sorry for her, because she’s been got. Again. It’s similar to the ig situation that also started with ‘a gift’ her ‘friend from SM’ gave her to congratulate her on launching ADOR - a gift that ended up being the most damning controversy that almost sunk the group. A controversy where the primary demand was for her to leave NewJeans and HYBE. Now, a ‘right-hand man’ transfers from HQ to her team and it’s his uncorroborated narrations that match what’s in the ‘tip-off’… the demands are the same.

I like MHJ, but I’ve always watched her with caution because in Korea, no woman makes it to the c-suite without making a shit tonne of enemies. Imagine it to be triple the amount a regular working class man makes on his way up the ladder, because that kind of status in Korea is something you’re either born into, or born close to. It’s rare for working class men to work their way up and even more rare for women. In fact, I’d say it’s an aberration.

I see all the flack MHJ gets for being a narcissistic bitch, wanting to constantly assert ownership of her ideas, wanting to be widely associated with her successful projects, etc. I see people irritated by her arrogance, but full disclosure, I like her for it. For several reasons, but one reason is that in her environment, the default is to let your male superiors take credit for your work. It happens in corporate environments all over the world, but in Korea it’s a mentality entrenched in the DNA. Pushing against that earns you enemies every time you speak, by default. But I suspect that’s how she worked her way up from being a graphic designer to having a seat on the board of directors at SM Entertainment before leaving when they wouldn’t give her more autonomy. So, in my eyes, she’s got spunk. But also, now I see she’s clumsy.

Oftentimes with corporate drama, there’s no point using moral language because it’s just business. You either pitched the best deal or you didn’t. You either fucked up or you didn’t. It’s cold numbers and rationality - business. But… there are some cases where it’s not really about the business, cases where it’s personal.

I don’t have meaningful insider information, I’m reading the press releases and ‘leaks’ along with everyone else, so I can’t be certain and that’s why I’m talking in this long-winded ramble without coming right out to say exactly what I think. What I’ll say though is that this is less about NewJeans and more about Min Heejin. And she’s the first person who should’ve understood that and taken necessary precautions.

Clearly, it doesn’t look like she has, and in that sense she has no one but herself to blame. She’s being stupid, in fact I’d say delusional in some ways, but I guess some things can’t be helped. NewJeans isn’t exactly fucked, but it’s clear that yet again, they are collateral damage. And it’s a shame.

#ador #min heejin #bang pd #NewJeans #Hybe #kpop

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