#RM Group of Education
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RM Group of Education Press Release
RM Group of Education Press Release
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Poetry
There are persons and artists that themselves are like a poem an so it’s PARK JIMIN, a living poem.
Look how he moves with such a light and strong quality, I just love him, he is art.
https://www.instagram.com/reel/CxiOvHSrzZp/?igshid=MWZjMTM2ODFkZg==
And so this tender soul and strong appearance of man, he is unique ( my friend yesterday told me he has hear Seven this summer, as he knows that I love them, and I said “oh Jk he is amazing, a special man”, and he asked why and I was like “I can’t summarized it” ) 🙊
And then this monumental man that decided to dress as a Bottega Veneta living sculpture, RM another poem that we can try to decipher…
And the immaculate handsome and deep voiced V…
Ohh Yoongi… I will miss you as I miss the music and joy of JHope and Jin.
Ohhh
I listen to Layover and really love Slow Danving and the mv’s concept…
I’m waiting to hear more about what JK wants to show us…
And I’m crossing my fingers to hear more music from JIMIN and RM before their enlistment… because it will arrive one day and I’m not prepared…
So much things have happen: lots of drama that make me numb when I try to adress them, I prefer to enlight the good, life is to short, ok… I don’t like that Scooter Man and his tactics… the hate towards Jimin…….. ok… ok 🧘🏽♀️ but I’m happy that they will be together as BTS…
I work in arts and it takes so much mental strength and guts to share your work, even in my small contribution, there has to be so much dedication and bravery… That when I see this 7 idols, even if prepared and “educated” on how to share themselves thought their art, I just have to admire them: the generosity on sharing a bit of their true selfs with the hole world it amazes me.
So
I just want more art from this two…
More from the group of this seven talented man…
2025 it’s not so far
Love to you all fellow armys, stay healthy and enjoy life!!
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Home >> Member Profiles >> Luna (BTS) Facts and Profile
Luna (BTS) Facts and Profile
Luna Profile and Facts; Luna's Ideal Type
Luna (루나) is a member of the South Korean co-ed group BTS under Big Hit Music.
Stage Name: Luna (루나)
Birth Name: Park Aera (박애라)
Birthday: February 27, 1999
Zodiac Sign: Pisces
Height: 153 (5'0)
Weight: 46 kg (101 lbs)
Blood Type: AB+
MBTI Type: INFP
Representative Emoji: 🐼
Luna's Spotify list: LUNA's comfort tracks
Instagram: luna
Luna's Facts:
- She was born in Jinhae-gu, Gyeongsangnam-do, South Korea
-Her family consisted of her adopted Mother and Father.
- Education: Seoul School of Performing Arts; Global Cyber University
- She attended Baek Yang Middle school.
- Luna attended Seoul performing art high school, she graduated in February 2017.
- She is the only girl in the group.
- She loves eating spicy food, sweet food basically everything.
- Her favourite colors are pastel colours. Mostly lavender.
- She speaks Korean, English and Japanese.
- She either needs to sleep on a low height bed or with someone who can hold her because she falls off bed while sleeping. (BTS Run ep. 31)
- She has Arachnophobia (fear of spiders).
-She is a lefty.
- Although she catches a cold easily, she still loves rainy or snowy weather.
- She has a dimple on her right cheek.
- Loves plushies so much that every corner of her dorm (room) and the studio has a plushie there.
-Luna is very clumsy
- She trips, falls, and bumps into things so much that the members had to put corner guards on the furnitures in their apartment. (V-Live)
- She has helped write many songs for her group. Some of them are Magic Shop, Spring Day, Pied Piper, Fake Love, Filter, Make It Right, Life Goes On, Mikrosmos, Young Forever, Serendipity, Whalien 52, 00:00 (Zero O'Clock), and many more songs.
- She knew BangChan from Stray Kids before debuting.
- She is a fan of many groups.
- She is extremely flexible due to learning contemporary dance at an early age.
- Her most comfortable sitting position is wariza or w sitting as everyone says. When the boys noticed her sitting like that they also tried to sit but everyone ended up almost breaking their legs except Hoseok. (Knowing Brother ep. 94)
- One of her favorite things is to play the piano.
- She can also play the violin and guitar very well.
- She is mostly paired with Jungkook or is on his team during Run BTS. There's just some unnatural force that pulls them together (as stated by Jin).
- Has been in many false dating rumors just because of her friendliness.
- She has PTSD and panic disorder due to her biological parents.
- She has said that because she didn't receive much love in her childhood, her members make sure that she feels loved 24/7.
- She is very innocent.
- The members have said that she smells the nicest in BTS. Jungkook even mentioned that Luna's scent is his favorite.
- She loves Taehyung's fashion sense and thinks only he can pull off the outfits he wears.
- The most popular ship in the whole KPop involves her and Jungkook.
- Luna placed 3rd on TC Candler's "The 100 Most Beautiful Faces of 2018", 2nd in 2019, and 1st in 2020, 2021, and 2022.
- She's very good friends with Ariana Grande.
- Her shoe size is 210 mm
- She is said to be a very skilled cook.
- She loves reading books, mostly romance novels.
- The members say that Luna smells very pleasant.
- Luna likes collecting souvenirs.
- Luna's ideal date: "Something sweet, like cooking together at home, eating then cuddles. But if he wants to go out then we could go to a cafe... or a library!"
- Some of her popular quotes are: "You got this, girl! Fighting!" and "Am I dreaming?"
Other members about Luna:
- Suga: "Luna is both just like me and opposite of me at the same. Watching her grow from a little girl to the beautiful women she has become now makes me feel like her dad. (laughs)"
- RM: "Wants to be loved. Very kind and gentle, is timid, selfless. She responds and listens well. Says she wears anything but you can see she's got style, very cute type of clothes. Is bright for everyone but dark for herself, very hardworking and self-criticising. Somehow smells pleasant all the time. Very supportive of others, will cheer for you even for the small achievements. She is a cutie."
- Jin: "I've raised her well, she is my child."
- J-Hope: "I love her personality, although I'd have to say that she is too selfless. Doesn't think about herself, her priorities are always the people she loves. She cares for everyone and makes sure that we're eating well."
- V: "She's very cute, I can never say no to her. I talk to her a lot, she is my safe place. She doesn't get angry, and if she does you don't need to fear her. I actually think she seems cuter when she is angry, and she gets angrier when I say that to her."
- Jimin: "She is too selfless, kind and caring. Very gentle, and innocent. I always talk to her about my feelings and she listens without interrupting, giving me her full attention. Very cute."
- Jungkook: "Too innocent and precious for the world. Very cute. She smells so pleasant all the time. Keeps our dorm room clean, although her plushies are everywhere. I love spending time with her. She's the closest to me, we've been best friends since debut."
- Suga about Luna entering High School: "Luna was the most beautiful one there."
- V about Luna entering High School: "She probably was the shortest, you couldn't see her. She was holding Jungkook's hand or we couldn't have found her in the crowd."
- In the dorm, she shares a room with Jungkook. (180327: BTS' JHOPE & JIMIN - MORE MAGAZINE MAY ISSUE)
- Luna's ideal type is someone who would love her unconditionally. She would like someone with tattoos and piercings. Someone who stays fit. Has a cute personality.
Do you like Luna? Do you know more facts about her? Feel free to comment below.
#bts#bts 8th member#jungkook#bts fanfic#bts jungkook#rm#bts rm#bts army#bts fanfction#bts fic#fanfic#fanfiction#bangtan#bang chan#luna#idol#kpop#kpop idol#kpop icons#kpop girls#bts added member#bts addition#bts jin#bts jimin#bts jungguk#bts kookv#bts kookie#taekook#kookv#kookie
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DuPont School for Monstrous Youths- Monsters Are People Too (aka MAPT)
Hey ya'll! It's ya girl Weeby, with an official introduction to Adrien's Monster Rights group! @artzychic27 @imsparky2002
Background: Founded by Adrien Agreste with the help of Missy Rutherford and Jesse Ortega, an activism/advocacy group in support of the disenfranchised monster community. Exploded onto the scene due to Adrien's fame and the messages resonating with human youth, and receiving support from influential human celebrities, such as hero Ladydragon, news media titan Nadja Chamack, and popstar, Clara Nightingale (who was empowered by support of the group to come out as a half-human, half-ghost hybrid.) Membership continues to grow exponentially, so be sure to wear your Pink, Purple and Green!
Purpose:
Advocating for the humane rights of monsters and getting supportive legislation passed
Improving relations between humans and monsters
Educating humans on the truth about historical events and happenings concerning monsters, a few as follows:
1. While many of the people killed in Salem were witches, they had never committed any crimes that warranted execution.
2. The Van Helsing family were NOT heroes. They were mass murderers who killed hundreds of innocent people (over 30% being children), just by virtue of them being vampires.
3. Arctic-dwelling sirens were not responsible for the sinking of the RMS Titanic. They actually sent a warning to try and tell the humans to change course, but were ignored.
And many more!
Current Projects of Note:
Passing Cryptid Protection legislation that would illegalize the profession and sport of hunting them, and name their homes protected areas from swarming by tourists
MONSTER PHOTO CONSENT LAWS
Giving ghosts the right to legally hold stake over houses and areas they haunt, which the majority of the time serve as their homes.
And much more!
Power to the monsters! Leave your thoughts in the comments and reblogs!
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Jimin
There are anti-Jimin fans, and it is for no reason. Having a close bond with Jungkook is not a reason to hate him. Both are from Busan, they have similar likes in their life. They are each other's comfort, and they give each other support. They love the thought of being part of BTS and love the other members as all of 7 are a family. BTS7 can't be without each other. They are like major organs in one body, one can't be without the other. Each member has a role to play in the group, they hold each other up to succeed in their life. It is not our life, but it is the REAL BTSARMY who keeps them standing. Those who hate to ingest hate themselves for themselves in life. Those who have no compassion in their heart cut off the blood flow in their bodies becoming sick in their minds. Jimin cares for all his members, he is kind, loving, and virtuous. People are scared of this kind of person who loves life. It reminds me of when Jesus was carrying his cross and stones were thrown at him as he bled with a crown of thorns on his head. I said, "Remind me not is". Jimin has received whip lashes of hate on his body that nobody can conceive of having and that reminds me of when Jesus was whip lashed before he was crucified. Jimin has vocal tones that are angelic, and most haters feel that he can't sing and can't hear the beauty of his voice. When the angels sang from heaven it destroyed the demons because their vocal tones were deafening to their souls. (not saying he is angelic) The Real BTSARMY is here to protect him in this life.
Jimin has proven to us that he cares and loves children who don’t have the funds to get a higher education in their life goals, such as music, etc. He has donated thousands of dollars to these children’s education. He has guided members in BTS how to use their bodies in dance. Jimin as many achievements that are overlooked by those who hate him. You can find them here at this link. https://www.usbtsarmy.com/jimin-achievements
What inspires me about Jimin is everything about him but especially the way he dances lyrically to music and words. It is like he is talking to you with his body. His smile is so enormous that he makes me smile. I hear his vocal tones that vibrates my soul and spirit.
In celebrating Jimin's achievements and talents, let's come together as a supportive community. Regardless of our individual biases, we can appreciate the diverse talents each BTS member brings to the group. Together, as the BTSARMY, let's spread love and positivity. Our shared admiration for BTS can be a source of unity that transcends differences. Remember, we are stronger together, and our collective support can make a positive impact. 💜🌟"
Please hear this from RM...
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Backstory/Timeline
Chu Grace was born to a Korean father and a British mother in Manchester, United Kingdom. Her father was part of a technological company and travelled the world as a salesman, meeting Grace’s mother in London where they both married and moved to Manchester as part of his job.
Chu Grace was born on 14th May 1990
Aged 2, she began ballet lessons at her mother’s instruction
Homeschooled from the age of five to combine Korean/British curriculum together
Began ballroom dancing around the age of 6, just before moving to Germany
With her parents, Grace moved to Berlin at the age of 7 (1997)
Began to learn the basics of German along with her normal studies and continued her ballroom dancing lessons with ballet dancing
At the age of 10 (2000), the family moved to Suwon-Si to be closer to her grandparents as well as part of her father’s job and that’s where they settled for a year. After a year, they moved to Seoul and remained there ever since.
She was homeschooled until the age of 13 when she joined the middle school at Dulwich College Seoul and completed high school there.
She finished her education at the age of 18 in 2008 and joined Big Hit at the age of 19, a year later.
While she originally auditioned at Big Hit for her dancing and her singing, she was hired as more of an assistant which was her first paying job, her background vocals then later used. Her English skills came in useful for other idols and other staff
In 2010, RM was signed to Big Hit and BTS or BPB as it was known, was started. Bang Si-Hyuk asked Grace to mentor Namjoon, especially in English even though he was already proficient at it. These two would be the first members of BTS, though Grace was added to the line-up after Jungkook.
Yoongi joined just before J-Hope in December 2010 and therefore the rap line was complete.
Grace, during this time, began learning rapping to further the background vocals that might be needed.
Seokjin and then Jungkook were added to the lineup and finally, Grace was introduced as a member - solely for background vocals, sub-rapping, her dancing and then finally, visuals. The contract for her was signed separately as Big Hit were worried a hip-hop group with a female member wouldn’t work and so they signed her for only two albums.
Taehyung then Jimin were added to the line-up and the eight members of BTS were complete.
June 13th 2013 - BTS officially debut with their first performance of No More Dream.
#bts female member#bts additional member#bts eighth member#bts scenarios#bts headcanons#bts au idol#bts fic
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Help, Jinchwita was so emotional. The vibe was so different from RM or Jimin-chwita. Suga has this deep respect and admiration for Jin, one he shares with Namjoon. Both RM and Suga are really ambitious and very eager to prove themselves; they're worriers who worry a lot about the group and their future, as well as their individual careers. But Jin knows how to live in the moment and go with the flow. RM and Suga have both stated so many times that they admire Jin's life philosophy and have tried to learn from jim. I remember Jin and RM's talk about life in BV 3 was life changing to RM and changed the way he saw Jin. ITS season 1 was life changing to Suga too apparently, for the same reasons. Jin may act flippant and call it being "dumb", but his emotional intelligence is seriously impressive and Suga rightfully called him out that he's too educated to be dumb. I remember that Jin said he used to worry a lot, but when Fire came out he changed his attitude, and now he's like this. I wish he gave himself more credit and didn't see his inability to think that far ahead as a limitation or a flaw. I wonder if it upsets him that he doesn't have the ambition the rest of the team has. Not caring about the future can be sad because it means you don't have anything that drives you, or dreams. I think Jin feels like less than the other members because of that, even if it means he can be happier in the present and feel less regret or worry.
Anyway, it's cute that Jin turned to Suga when he was feeling down and Suga told him to put his feelings into song. That's literally Suga's go-to advice, because that's how Face came about too lmao. But it's funny that, at the time Abyss came out, Jin said it was Bang PD who told him to write a song regardless of how dark it was...
Speaking of Bang PD, the supposed "father" of BTS, it was hilarious that Suga immediately said "my father is my father though" when Jin said sharing the alcohol turned friends into brothers. Suga did not hesitate to reply that BTS were already friends and family, yet Bang PD can't be his dad because he already has one lmao. He has siblings too, but the members can still be his brothers. J-Hope immediately said BTS were already brothers too aww.
The episode made me cry so much! Hearing The Astronaut made me cry, knowing Jin asked for the episode to be released in June made me cry, talking about Jin made me cry, the editing made me cry. I miss him so much. J-Hope's bright laugh felt so good to hear too; it's so comforting, like home. That's when it feels that BTS is BTS, when you have J-Hope smiling, laughing, and hyping everyone up.
Suga and Jin really love Jungkook! Suga mentioned Jungkook like three times, called him annoying lmao (the editors showing a pic of Jungkook being adorable was so funny and cute). Jungkook is really special to Jin. I love Jinkook so much so this episode was great for that reason too. What was most touching for me was when Jin said that, if he had to live with anyone, it wouldn't be his brother, his mom, or even Jungkook, or any other member, but Suga. It's like he was telling Suga they were such perfect roommates that he wouldn't even choose Jungkook over him. So that's how special Suga is to Jin, but most of all that's how special Jungkook is to Jin, because Jin picks Jungkook for everything but not this. And Jungkook was there when Jin cut his hair, along with Suga... These three are really so private because they never share who they hang out with. J-Hope shares so much with us in terms of the members; when he, or even RM and V, hang out with the members, they share pics or videos. But Jin, Suga, Jimin and Jungkook rarely do so you might think they're not hanging out but they are.
I love that so far all the members said they would go to 2025, but Jin said 2050 lmao. He doesn't even care about 3 years, he just wants to know if they'll be living together when they're old lmao. Suga said Jungkook would still be annoying haha, and Jin doesn't want any member to change... I love them so much... This episode was so emotional and touching.
Also, I loved that Jin and Suga accused J-Hope and V of crying in their 2018 MAMA speech, but it cut to a scene of Jungkook and J-Hope being the only ones crying lmao. Like, Jungkook was silently shedding tears the whole time. Before V burst into tears and Jin got more emotional, Jungkook was already yeeting his tears lmao. RM got emotional too, and even the fans' screams sounded a bit pained...
Anyway, I need to recover from this episode. I love Jin. I miss BTS.
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Ghost Girls and Superpowers: BTS, HYBE, and the Past, Present and Future of TOMORROW X TOGETHER
My uni semester is over, and y’all know what this means.
Unhinged essays thousands of words long rather than actually contributing to TXT’s theory landscape.
Um... anyway.
This is a follow-up from this post about BTS’s military enlistment and my hopes for TXT. Because some people say that HYBE is only BTS, and some people say that it’s more than BTS, but both arguments have truth to them, in my opinion.
In this post;
The history of BigHit and HYBE
The growth of BTS - how and why?
TXT’s debut and the growth of BTS’s baby brothers
The hope of 2020 and the failures that followed it
The management and growth of BTS after the English Trilogy
The management of HYBE’s other groups
BTS’s enlistment and what it means - an analysis
The future of TXT, Le Sserafim, and HYBE’s other groups
Conclusion
Sources
A brief and educational analysis of my sources
So sit back and get your eyeballs ready to read. It’s gonna be a long one. But PLEASE I’M BEGGING YOU, feel free to skip the sections you find boring and just read the sections you’re interested in. Not everyone is interested in the management and advertising of the kpop industry the same way I am *crying noises*.
HYBE have ramped up efforts in recent years to reduce the portion of their profit that comes from BTS. But their efforts have only been partially successful - a reduction from an insane 98% to a still massive 60%. So will this be enough to keep the company going after the loss of the group in 2023? Well, I think not, and that’s exactly why I made the original post and this essay. So here is how and why HYBE has failed in the past few years.
Sorry @twentythirteez. It doesn’t contain as much TXT as you maybe hoped it would...
But on the bright side, I hit a new word record! This one is 10k words.
Oh dear, what am I doing to myself?
Full insanity analysis below the line.
Curses, Scandals, and HipHop: The Origins and History of BigHit and HYBE
BigHit was founded by Bang PD in 2005, and initially managed groups under or with other companies, such as 2AM. They debuted their first girl group, GLAM in 2012, who are known for being the origins of ‘BigHit’s Girl Group Curse’ and one of the biggest and earliest scandals in the kpop industry, which resulted in a member being jailed. For further information on this scandal, and the girl group curse, see Ploopy’s video on the subject.
The disbandment of GLAM, and the loss of other artists like 2AM and 8Eight was a big issue, and the company had very little money and even less influence in the industry - only a few talented trainees and producers.
Hitman Bang had one plan left - BTS. He had signed the first member, our hero RM, in 2010, and the group had debuted in 2013 with a hiphop image influenced by RM and Suga’s time as underground rappers, and Jhope’s dance past. BTS had mediocre popularity as a group outside of the Big 3, and the company was so poor that there are rumours that the members and staff had to use their own cars and clothes as MV props. I have not been able to confirm these rumours, nor identify which MVs are of concern - it seems that ‘War of Hormone’, ‘DOPE’ and ‘NO’ are considered the most likely.
But BigHit and Hitman Bang marketed BTS well, and BTS worked very hard, resulting in, after considerable struggle, the growth of the group and the collection of a VERY dedicated and loyal fandom.
BTS became worldwide superstars, which left BigHit, and our pal Hitman Bang, with some very big concerns. BTS made up about 98% of BigHit’s revenue in 2018, which resulted in a ticking time bomb - would BigHit be able to diversify so that the company didn’t collapse when BTS were called for their mandatory military service in 2020? At this point there was no guarantee that BTS would be exempt, and BigHit had to plan for the worst-case scenario.
And so, the great expansion began. Hitman Bang worked on expanding BTS’s storyline, which had been a huge pull for their fandom. This was done through acquiring Source Music, and their girl group Gfriend, whose storyline had been planned in connection to BTS, and the wonderously planned TOMORROW X TOGETHER, whose concept, from the first 3 release albums even down to the debut date and relationships with BTS members, had been planned in advance. They additionally debuted ENHYPEN under Source Music and acquired Pledis, with NU’EST, SEVENTEEN, and fromis9. These efforts lowered BTS’s contributions slightly - to around 87% of total revenue in 2020.
But that still wasn’t enough. And so begun the creation of HYBE - acquiring companies, growing their groups, and gaining resources and property became very key and VERY OBVIOUS focuses of the company. This included efforts in Japan and America, and, of course, the eternal struggle to make BTS bigger continued, especially with the release of their three English singles, which were, again, very obviously aimed at (naïve) hopes of a Grammy win.
The company rebranded as ‘HYBE’ in 2021 and continued its growth, along with attempts to break the Girl Group Curse with Le Sserafim and NewJeans. These efforts... well, I personally consider them a failure, although certainly less so than previous groups like GLAM and Gfriend.
And where are we now? BTS have just announced their military service and hiatus, yet still account for 60-65% of HYBE’s revenue. HYBE stands in the balance, and the question remains - have they grown enough to survive after the loss of BTS? Or have they failed? Well I think so, but let’s look at how and why.
Burn the Stage: The Growth of BTS
Now, let’s take a closer look at the superstars themselves: BTS.
They debuted in 2013 with a hiphop concept and mediocre success at the beginning of the 3rd generation of kpop. The members, as fitting of the time, had far less training, and less skills, than modern group members. But they had passion and talent, and their hard work paid off, as they became a large group in the 2015 period and only continued to grow. By 2017 they had cemented themselves in the global, and especially American, market, and were winning awards which had only ever gone to American artists. By 2019, they were on top of the world, and in 2020 and 2021 they got bigger than any artist has really ever been... except for the Beatles. But even that is arguable.
So how did they get there, and why was it BTS that became this big? Why not TWICE, or EXO, or even a group like SEVENTEEN? All of these groups are big, but nowhere near the same level. And why? Well, let’s just say that BTS had the right message, in the right place, at the right time and with the right management. And that combined to do the impossible. So, in no particular order, here are some contributing factors;
Their storyline and album structure - BTS’s albums are arranged in a very careful way. They show the progression the members went through - school, youth, that odd in-between period, fear, self-acceptance and love, then self-reflection and legacy. This album structure is easy to follow and many of their fans followed this progression with them over almost 10 years. Additionally, their storyline, which was one of the first major storylines in kpop and which is complex and with a lot of depth, was a huge factor to them gaining fans. People were interested in the storyline and where it would go - and more importantly, the story and message of pain, love and growth that it told. After TXT and Gfriend’s storylines became connected to the BTS one, it brought in even more fans, although it did peter out a lot after ‘FAKE LOVE.’
Their message - BTS have always sent a message of being confident in yourself and healing after suffering, but their message became especially amplified with YNWA and the Love Yourself series, which followed a progression of fear and hate to self-love, and which was accompanied by global speeches and charity fundraisers. As an anonymous person on the internet said; ‘BTS’s have so much power that they can get millions of self-loathing teens to scream that they love themselves.’ And yeah, this is a big thing. Many people say that BTS saved them, and it isn’t hard to see why they have made such a big impact on so many people. Their music is a source of comfort and confidence for many, and they go through the five stages of grief with the listener, while also guiding them out the other side. It’s a powerful message that few groups had at the time and that even fewer executed well, so it’s no wonder it made BTS stand above the rest and gain fans outside of their typical music market - many older fans cite this message as a key aspect of them becoming an ARMY. Additionally, the exploration of psychology, and the concept of things like Persona, Shadow, Self, and Ego, brings a lot of interest to the group - it’s just another thing that adds to their uniqueness.
Their management and marketing - From 2013-2020, BTS’s marketing was top tier. I’m saying gold-star, 100/10 levels of epic. BigHit always marketed them as a group portraying the feelings of the youth, which was supported by BTS taking part in the production and writing of their own music. As they became more popular, they continued on this journey of growth which captured people’s hearts and minds. And, the whole time, BigHit was not only marketing them worldwide, but was also ensuring the members built the most intense parasocial relationship with their fans to ever exist. Bon voyage, In the SOOP, vLives and a million other snippets of content gave a very curated, but outwardly organic, look into their lives. This made the fans feel like we personally knew the members, and, of course, made them more likely to stream. When you know more about someone, you generally care more about them and their future, and you’re more likely to move towards making that come true. And in this case, ARMY felt (and still feel) as if they have a personal relationship with the members, and thus will work till the ends of the world to help them succeed. It’s one of the reasons they were able to grow so big - because much of the fanbase is so dedicated, they’ll do anything possible to make BTS succeed - thus, they win almost every voting or streaming-based award they’ve ever been nominated for. I’ll also note that this parasocial relationship, and the emphasis the group and company have put on marketing it, is something that we see with all of the most popular celebrities to have existed. One Direction, The Beatles, Justin Beiber and more - they’ve all had very intense paarsocial relationships that have been furthered by marketing some succeeded fans who got to meet and be friends with their stars, so that we can all have hope too, of one day marrying Jungkook. Wow. That said though, BTS’s parasocial relationship is much more dramatic and goes far further than all of the other artists mentioned, and possibly more than any other artist ever.
Their dance skills and hard work + talent - There’s no denying that BTS are both very talented, and great dancers. But it’s not just that. They work hard to improve, and we see them improve. Their routines are mesmerizing and synchronized, at a time when most groups didn’t have either of these things, and they were likely a key part in the dance-heavy focus that 4th gen developed. They showed that one thing you definitely need to succeed in the industry is an eye-catching, or at least trendy, dance.
Their variety and variety shows - They showed their variety through appearances and interviews, and through their content itself (the albums and MVs and their different concepts). The beginning of Run BTS, their reality show (not to be confused with ‘Run’ by BTS or ‘Run BTS’ by BTS) in 2015 was the literal beginning of an era. The show showed the charms of the individual members and their chemistry as a group, and gained them much popularity as memes and clips circulated. They seemed happy to embarrass themselves, and this brought them down to earth and was endearing to a lot of people. And, of course, the show was just generally very entertaining. After this, we saw a lot of other groups creating their own reality shows. These shows had always been a great way to showcase the personalities and charms of the groups and members, but BigHit and BTS created their own, which did all of these things to an even greater extent. And thus, the memes were born, BTS feeling like your best buddies rather than celebrities was born, and everyone had a great time. I guess.
Content content content - BTS put out, and always have put out, absurd quantities of content, and even more so in the past than now. Concerts and world tours, Run BTS, other shows like in the SOOP and Bon Voyage, constant vLives and weverse chats, social media posts, albums and on and on and on it goes. Now, this is something that lots of kpop groups do, but BTS, as always, took it to another level. The extreme quantities of content they put out was their primary tool to creating these parasocial relationships - you could literally watch BTS 24 hours a day if you wanted to, every facet of their lives that has ever been seen by another human being. And this amount of content, this personal and to this extent, just isn’t something that a lot of other kpop artists, or any other artists or celebrities in general, do.
Their personality and uniqueness - These were best shown off through Run BTS. Sure, it’s inaccurate to reduce the members to one personality trait each, but for most of their careers, and as they were growing, this was what defined them as a group, individuals, and brand. Smart, mature or maybe not, tired tsundere, ball of sunshine, libra, weird, and strong baby. This is an essential aspect of popular boy bands and has been since their inception, but, interestingly, it isn’t a HUGE aspect of the kpop industry. Just in the same way that kpop was made from the best aspects of Western pop and j-idol music to be more successful, it seems that BTS and HYBE combined the best aspects of the k-idol industry and Western pop (as always, noting that I use ‘Western’ and ‘The West’ VERY loosely) to become more successful. These personality traits are something you see in a group like One Direction, and less so in groups like TXT and ATEEZ, for instance. And, speaking of One Direction:
The disbandment of One Direction - One Direction were well known for having one of the most loyal and dedicated fandoms ever. The fandom was one of the reasons I never became a fan of them, despite liking some of their message and music. And honestly, I’m glad I wasn’t a fan, because the fallout was insane. One Direction went on ‘infinite hiatus’ and then... disbanded? I guess. And their fandom, millions and millions of mostly teen girls who had latched onto a group with a positive message to help them cope with the harsh world and the way it treats women, were turned out onto the street, as such. So they needed to find something else that they could enjoy, and which would tell them that it’s okay to be a girl and enjoy things. Side note: the One Direction fandom certainly had a large number of fans who were not teenage girls, and it is inaccurate and unhelpful to stereotype the fandom as only made up of teenage girls. It had many older fans who were primarily there for the message and community provided, and also a large queer population. And, gee, this group of people sounds very familiar, doesn’t it? Mostly teenage girls, but with a large portion of older people and queer people? Holy moly, if that isn’t BTS’s fandom?! A lot of One Direction’s fandom felt abandoned and were on the verge of trauma, and they gravitated towards the closest equivalent - BTS. And when I say this, keep in mind that this only ended up being a small portion of BTS’s fandom. Everything about them brought people of all sorts in, but the disbandment/hiatus of One Direction was definitely a big influx.
And these and many other factors combined to make BTS as successful as they are today. It wasn’t necessarily that the rest of the industry did less, or worse, it was just that BTS did more, and what they did, they did very well. There are more talented and more skilled groups, but BTS had the right strategies at the right times, and a little bit of luck, to pull them through.
Cats and Time Travel: The Debut of TOMORROW X TOGETHER
TXT were originally conceived around 2017, during the height of BTS’s storyline. And it’s a good thing that Hitman Bang had plans, because BTS’s success (and portion of the company’s revenue) only grew from that point onwards. Later, in 2018, the group’s concept and lineup were solidified, and a Harry Potter concept fitting debut date of 04/03/2019 (9 3/4) was set. We were introduced to the five members and their charms, and many ARMY were curious to see where this new boy group, the first after BTS, would go.
And they debuted, with the absolute masterpiece that is ‘CROWN.’ And thus followed the memes:
Trust ARMY to make a meme like this. TXT got their first music show win after a week, a feat which had taken their brother group over 2 years, a show of the immense support they had from ARMY and non-ARMY alike. Their fandom grew, and so did they. A big draw of TXT was their incredibly well-produced songs and MVs, and their top-tier dance skills, pulling off tough teamwork-based choreographies from debut. They also had the clear beginnings of a complex storyline through the ‘Nap of a Star’ MV, and there were hints that their storyline would tie in with BTS’s, through the ideas of time travel, superpowers, and self-acceptance and love.
TXT’s next two albums, THE DREAM CHAPTER: MAGIC and ETERNITY showcased their versatility in executing many concepts, and maintained the many established layers of their concept; magic and time travel, Harry Potter, friendship, BTS, and, even more BTS - self-love and becoming a voice of the youth. This really cemented the cohesion of TXT and BTS as individual groups, and also of the connected nature of their storyline. Since BigHit had also acquired Source Music around this time, their girl group, Gfriend, was also involved in the storyline, and heavily rumoured to be the ghost girl seen in TXT’s MVs.
In 2020, BigHit was going strong. They had survived the initial hit of the pandemic, and their groups, both part of the storyline and not, were thriving. They had bought more companies in preparation for BTS’s impending military service in December, and debuted their new vampire-themed boy group, ENHYPEN, which would begin a second storyline universe separate from the BTS one, with a teased werewolf group (now known as the Japanese &TEAM).
BTS was on top of the world, TXT and Gfriend were thriving, and BigHit was as prepared as they could be for December 4th and Jin’s 28th birthday.
The BTS Law and American Awards: 2020 and the Grammys
Jin approached 28, and BTS only grew stronger, an ARMY with them. Everyone was in anticipation - would the South Korean government break their own unofficial policies and give BTS a military exemption? Or would BTS become part of the literal ARMY? The fans were literally ready to single-handedly unify Korea, if need be.
A few days before Jin’s birthday, the South Korean government passed a law which became known as ‘The BTS Law’ - allowing certain celebrities, including idols, who had achieved certain milestones of spreading Korean culture worldwide, to postpone their military service for 2 years. All of the members of BTS qualified, as they had been given awards of cultural merit previously. It was disappointing for ARMY who hoped for a full exemption, but it gave everyone, and especially BigHit, some hope. They now had two whole years to build their portfolio as a company, so that their name didn’t remain synonymous with BTS, and, more importantly, to show the government that the best option was to give BTS a full exemption.
Going into 2021, BigHit were on top of the world, literally, and some fans who didn’t quite understand the importance of influence in the industry even said that BigHit was the single biggest and best company.
BTS had released their first all-English song ‘Dynamite’ in August of 2020, as a gift to the fans, but also, not so subtly, an attempt to push further into the American market. BTS had achieved every award under the sun available to them, but there was one thing that would take them from being, in the eyes of the American public, the obsession of silly teenage girls, to a serious pop group with a crucial message relevant to their generation.
BTS needed a Grammy.
And thus began the ‘English Trilogy’ - started with ‘Dynamite,’ then followed by the questionable ‘Butter’ and the even more questionable ‘Permission to Dance.’ All in English, and all in the place of the Korean album that so many fans desperately wanted.
When ‘Dynamite’ failed to achieve it’s Grammy win, despite a landmark nomination and record-breaking success, instead of giving up, like many fans had, BTS and BigHit continued onwards. There are so many layers and concerns to the issue, so let’s consider a few perspectives.
The Grammys and their prejudice - It’s a pretty well-known fact that the Grammys discriminate primarily against three categories of music/artists - non-white artists, non-English music, and pop music in general. BTS fits all of these categories - thus, their chances of winning were instantly low, no matter how good or popular their song would be. The Grammys are an old institution, run by the kind of old white men who hate all of the things listed above. As sad and undeserved as it was, there was no way even a song as groundbreaking as ‘Dynamite’ would win. And if ‘Dynamite’ had no chance, ‘Butter’ and ‘Permission to Dance’ may as well have not been made, for all the chance in the world they had.
Does Dynamite even deserve to win? - Well, in my opinion, no. And this is an opinion shared by many ARMY, kpop fans, and music fans in general. And it’s not because ‘Dynamite’ is a bad song. It’s because it is one of BTS’s songs least deserving of a Grammy. A common contender I saw, which absolutely deserves to win every award ever created, was ‘Black Swan.’ It isn’t my style of music, but the artistry, effort, passion and emotion that went into the creation of ‘Black Swan’ makes it a piece of modern art. BTS’s work and message would be far better represented with a Grammy for ‘Black Swan’ than ‘Dynamite.’ But, of course, ‘Black Swan’ was in Korean, and not a title track, so not even a contender to be nominated. ‘Dynamite’ was important and started trends left and right - and, of course, it was exactly what the world needed at that time. But it just isn’t the best, or even a good, representation of BTS and their work.
Trying to be Western - This was an argument that was put against BTS after the release of so many English songs. They had previously said that they wouldn’t make any English music, and fans found this weird. But I think that the issue is less BTS, and more what the general public of the world, but especially America (the biggest music industry in the world) views as ‘legitimate music’. No non-English song has been commonly played on radios in the US (and other English-speaking countries like Australia and England) other than when it was a meme. Think ‘Gangnam Style’ or ‘Despacito.’ Did anyone care about those songs other than that they were both memes and the former had an older fat guy presumably making advances towards a hot young woman? And don’t we find making fun of fat people funny, huh, America? Because fat people aren’t real people with feelings and creativity, they’re just stupid and worthless, right, America? Hmm... So we must think from the perspective of BTS and BigHit. They want a Grammy, because they want to be seen as legitimate and hard-working artists worldwide, and because Suga said he wants one, and if Suga wants something we’d better get it for him. But they know the Grammys are racist and prejudiced, and so they only have one option - try to fit in with the most popular songs - the most boring, white, English songs to ever be created. Because no one cares about someone like Taylor Swift’s hard work or the depth of her lyricism - it’s the boring-ass catchy songs which will be successful. And thus, they need to make these songs, with American producers, in the hopes of getting a Grammy.
Does BTS even need a Grammy? And why so many trashy attempts to win? - Well, to be successful - no, they don’t need one. But we all knew this. The fact of the matter is that the South Korean government heavily considers international achievements - such as winning an Olympic medal or a World Cup - when assessing people for military exemption. The Grammy may just have been another award for many of the artists who were nominated and won, but by failing to win the Gramm, BTS were very possibly sentenced to military service. If they had won, it’s incredibly likely that they would have been granted an exemption. The pop landscape moves quickly, and the Grammy for BTS was likely a matter of life or death for their group. Sure, it was something they wanted, but it could have been the difference between a long-lasting legacy and the rapid death of the group. And that is likely why they and BigHit pushed so hard to win it.
So, in conclusion, the Grammys suck, and their attempts to use BTS to gain viewers in later years were both very obvious and only cemented their fate as a dying and increasingly less-respected award show.
Fandoms and World (Read: American) Tours: The Fallout of the English Trilogy
So what’s the situation with BigHit/HYBE in 2021? BTS had been given a new lease on life, and a chance to prove to the government why they should be given a military exemption. They had failed to get their Grammy, so it seemed the only other option was to get as popular, and as rich, as possible.
So what did HYBE, who had been managing BTS next to perfectly for years, do? The same company that gave their artists a near scandal-free life for 8 years, who helped them develop their talents to become commonly regarded as the next biggest thing since the Beatles, and the face of the kpop industry?
Well, they went on... a world tour???
Don’t get me wrong. There’s nothing wrong with a world tour. It built hype and allowed the group to have interviews and appear on American stages and shows. But the government gave them a military postponement so that they could continue to grow, and the fact of the matter is that a world tour doesn’t grow the group that much. A world tour, with expensive concert seats and hype that only really comes from already being interested in a group, doesn’t really appeal to those outside of the fandom. So they didn’t really gain a lot of new fans - or, at least, not as many as they gained through new albums and the like.
BTS still grew, but, to me and to many others, they didn’t make the most of these few years. We felt that they would best use the two years of borrowed time they had to release many new songs and, as I seem to keep saying like a broken record, continue to grow exponentially. But they didn’t. They went over a year without releasing a Korean album, and when PROOF came, it was VERY underwhelming. An anthology album?!?!?!? Sure, I understand it’s importance in their journey as a group, and it’s meaning as a reflection of their past and future. But the album only had 3 new songs, and the most interesting of the 3 CDs - the 3rd one, wasn’t even available on Spotify. And even then, it was only interesting because it contained some new demo tracks, not even new songs. PROOF was expensive and lacking in new content, and its importance could only be seen by the group, the company, and a few ARMY. If BTS had been releasing several new albums over these two years, PROOF would have been a fitting send-off to the members just before their military service. But as it stood, their first Korean album in almost two years, it was disappointing. And I think this, and BTS and HYBE’s seeming obsession with becoming top American artists rather than Korean, turned off a lot of people.
Of course, BTS are not trying to be American, and they never have tried. But in appealing to the largest music market in the world, it seems that they have forgotten a little about the rest of the world.
And perhaps BTS’s lack of growth through only appealing to pre-existing members of their fandom would be fine for HYBE, if the other artists under the company grew.
PunkRock and Angels: HYBE’s forgotten groups
With the comeback of Brave Girls in 2021 and the debut of groups like Aespa and Ive, the post-BTS Law period became dominated by girl groups. And yet, boy groups still remain arguably more popular, and with far fewer barriers to success. At the start of this era, HYPE had two other major groups under their belt: TXT, and ENHYPEN. Gfriend had been mysteriously lost to the HYBE girl group curse, and SEVENTEEN, as a self-produced group, needed little management to stay successful (that said, HYBE still manages them badly and doesn’t use their talents and skills to their fullest extents).
So what did they do? They faded ENHYPEN’s iconic vampire concept and music style to a generic ‘bad boy against the world’ concept, and the group’s subsequent releases were barely discussed against the backdrop of girl groups with badass or generally sophisticated concepts. ENHYPEN have had two comebacks in the past year, with ‘Future Perfect’ and ‘Blessed-Cursed,’ both of which were forgettable in the sea of other comebacks.
A similar thing can be said for TXT. TXT’s success skyrocketed from the moment of their debut, initially propelled by ARMY and later by those who had discovered the group for their own merits. This growth continued through THE CHAOS CHAPTER, which heralded in their new punk rock concept to go with the darker segment of the storyline they had just entered. This was an important part of their concept - switching mood to reflect the current portion of their non-linear storyline we would explore. But after two albums with the same concept in a row, some fans, including and especially myself, became worried that they would never switch from this concept, no matter what the storyline dictated. We hung on in anticipation and waited.
And waited, and waited and waited. One of TXT’s strengths had been relatively regular comebacks with hints leading into the next album, but we waited nine long months for Minsode 2, during which time TXT seemed to do... nothing? They had a concert in October of 2021, and their Weverse concert for New Years and their fansign for their third anniversary in March, but these were all paid contents that a relatively small portion of the fandom had access to. There was no continuation to the storyline and well-produced music that so many people had been attracted to.
I wrote this 7000 word monstrosity of an article about why TXT are in the best position in kpop in January of 2022. And at the time, it was very true and I genuinely believed it. But, although I leave the essay up as it is still important and has good points, I no longer believe that TXT are in the best place in kpop. One of the main factors riding on this essay was that TXT would continue to produce content on a regular or semi-regular basis, and especially to continue their storyline in another song that was on top of the industry, like Blue Hour or LOVESONG. But when Minisode 2 came, it was too little too late, and, although it continued the storyline, the title track ‘Good Boy Gone Bad’ was underwhelming as a song, a choreography, and, most importantly, a title track. The choreo was satisfying and portrayed the lyrics of the song well, but lacked the teamwork and unique formations we expected from a TXT choreography. The major complaint with the song was that it was kind of cringey, especially the repetitive, droning ‘good boy gone bad’ in the chorus - was there nothing else you could say here? You only want a one-phrase chorus for your first title track after nine months? For real?
‘Good Boy Gone Bad’ became more of a meme than anything else, which is perfectly fine in theory - songs that are memes are played often and get exposure, which in turn often brings at least some fans to a group. But meme songs are best when the song itself is memey. ‘Good Boy Gone Bad’, a genuine exploration of the aftereffects of an abusive and codependent relationship and the emotional, physical, and mental symptoms it leaves, should not have been capable of being memed in any way. And yet, the ridiculous poor choices that riddled the chorus made it one. It was well-known for all the wrong reasons. And while it was well known that a group called TXT had a funny song called ‘Good Boy Gone Bad,’ the comeback itself barely made a splash in the wider industry. Looking back, the only reason I cared about it was because I was a MOA anyway, and because TXT had a world tour coming up. If I hadn’t been a MOA, I couldn’t have cared less about this song, even with its interesting additions to the storyline and meaningful lyrics.
So let’s elaborate on why TXT are no longer in the best position in the industry;
Long hiatus - The pop industry moves quickly, and the kpop industry even more so. You need to stay on top of things. There’s a reason groups like Everglow and Blackpink are becoming less popular - few releases means fewer new fans and old fans become bored. You don’t grow as a group and so fans are less emotionally invested. Yes, kpop is much more than just music, but without new music you aren’t really a kpop group, and fans WILL drift away.
Focus on fans only - As I said in the BTS section, world tours are great. They brings fans closer to the group and they bring the group and company lots of money. But they only appeal to current fans. They don’t bring in (many) new fans and they don’t grow the group. Additionally, Minisode 2 was an album that didn’t appeal to the current mainstream trends, and instead focused on the specific subset of fans who had been following the storyline and would go to the effort of reading and understanding the lyrics.
Bad title track - As I said above, not many people liked ‘Good Boy Gone Bad.’ The concept was interesting, the music good and the lyrics great, except for the chorus which was the biggest letdown I’ve seen in a TXT title track since ‘LOSER=LOVER.’ TXT title tracks are going downhill and I don’t want to see where they go next.
Storyline muddling - At their debut, TXT had a pretty solid and well-realised storyline - they were children who had grown up on the Magic Island that had featured in both BTS and Gfriend’s storyline, and thus had powers, but also curses. They mirrored BTS’s storyline (think V fighting his Dad and Beomgyu fighting his Dad), and they had themes of self-love, belonging, youth, and friendship, just like their older brothers. And then LOVESONG and LOSER=LOVER came around, and we got hints of the old storyline, but also something new about some boys falling in love and becoming part of a codependent relationship. But this was different, unlike what we were used to, and a little confusing, honestly. And then the HYBE webtoon was released, which brought TXT and their storyline into the real world? Which was something that seemed quite incompatible with what they had previously been. So now they have three storylines, or more, or less maybe, and they’re all a bit muddled up and, like ENHYPEN, HYBE doesn’t seem to know what they want to do with TXT and their storyline. There have been changes and recons and the confusion of it all has destroyed one of the best things TXT had going for them - a compelling, cohesive, and complex storyline and concept. I even made a post talking about how TXT’s storyline seems to have DID.
America tour or world tour? - Why would you have a world tour, which already appeals to very few people (only fans who can afford the concert) and then only go to America, a small portion of your fans which are a small portion of the population to begin with? It’s a bad choice and the management of TXT’s world tour has been criticised extensively, from the very small locations to Kai getting a nosebleed.
HYBE’s obsession with BTS - TXT were once marketed as their own group with their own talents, but, after the BTS Law, HYBE seemed to, bizarrely considering they were going to go to the military, only focus on BTS. The marketing for TXT and ENHYPEN faded into oblivion, and, other than a few new groups like Le Sserafim, it seemed that BTS had become synonymouis with HYBE once again, and that TXT and ENHYPEN were comparatively ignored.
Concerns for another hiatus - It’s been four months since TXT released Minisode 2, and I am genuinely concerned that we are going to see another 3/4-yr hiatus. Of course, they are on tour and shouldn’t be overworked, but, as I keep saying, tours don’t bring in new fans, and their progress as a group stagnates as long as they are on tour without releasing a new album. There have been no hints of the next era of TXT, and, while it’s possible a teaser will drop tomorrow, especially after such an uncharacteristic hiatus, I am concerned that it will happen again.
And nothing to carry them - TXT may not be releasing albums, but they are still releasing contents - vLives, TO DO, and other Youtube shorts and behind-the-scenes. But this content isn’t of the type that will bring in new fans. No-one watches vLives unless they’re a fan of the group, and the same with behind the scenes contents on Youtube. TO DO could work - after all, a lot of people got into BTS and SEVENTEEN because of their variety shows, right? SEVENTEEN even have an entire second fandom dedicated to their variety show. But the fact of the matter is that SEVENTEEN and BTS both have fun group dynamics which keep the audience entertained, whether they know the group or not. And this is how they bring in new fans. TXT have a fun group dynamic, but not nearly to the extent that the above two groups do, and TO DO just isn’t that fun out of context, or as a non-fan. It isn’t even that fun to many fans like myself. So when they aren’t putting out albums, TXT have nothing to maintain a steady stream of people becoming new fans. And this is a problem in a fast-paced industry.
It didn’t help ENHYPEN and TXT’s cases that the remnants of HYBE’s attentions that weren’t on BTS were on their new girl groups - post-IZ*ONE Le Sserafim and the oddly-named New Jeans. Both of which have had run-ins with the HYBE girl group curse, but which, as 4th gen becomes the generation of girl groups, have had more mainstream popularity and acknowledgement than their older brother groups. Both groups have also been, in my opinion, badly managed (Le Sserafim more than the latter), but have still managed to make a splash and succeed. While I see general kpop fans talking about and checking out their songs, the same doesn’t happen for TXT and ENHYPEN.
HYBE’s other groups have been forgotten (literally, in the case of NU’EST), but they may need to become more noticed, after a recent event which made headlines across the world.
The Army vs the ARMY: The Military Enlistment of BTS
After the BTS Law in 2020, HYBE had been in many talks with the South Korean government in hopes of winning exemption for BTS. But their hopes were in vain, and no further exemption or postponement had been agreed upon by October 2022. So, on the 17th October, after their free concert in Busan, HYBE released a statement saying that, after his solo promotions in October, Jin, the eldest member of BTS, who would turn 30 in December, would apply to cancel his military extension, and would enlist when he receives his enlistment notice. This sent ARMY, and the world, into a mini panic, with tears, laughter and articles upon articles and tweets upon tweets being shed.
There were many interesting details about this. The announcement was made after BTS’s free concert, which, may legitimately be the last concert BTS ever holds. Jin said this was so he could have a happy concert with the fans, rather than seeing them all sad. Additionally, it sugests that HYBE’s discussions with the Korean government had either fallen through or were foreseen to be falling through. This likely caused the company and members to take events into their own hands.
There are other implications and common points of discussion which I think could be important to note/discuss/be aware of;
Arguments for and against BTS’s military service - The biggest argument against BTS’s enlistment is the huge impact they have on the South Korean economy - they reportedly contribute about 0.5-0.7% of the GDP. This is yes, a very tiny portion. But most of the largest contributors are huge companies like Samsung. The fact that a single group can contribute this much to the economy - enough to actually show up as a notable percentage - shows how insane their monetary power is. However, the greatest argument for them enlisting was that military enlistment is so engrained in Korean culture (on both sides of the DMZ), that the group would likely be shunned by a good portion of the South Korean population if they either didn’t enlist or got an exemption. This was seen in the early 2000s with singer Steve Yoo, who, when he tried to avoid his military service by becoming an American citizen, was exiled from Korea. His reputation was so stained by this that he went from being one of the most liked singers to one of the most hated, and many in the general public still believe he should never be allowed back in the country as long as he lives, despite him getting down on his hands and knees in an official plea to the government. BTS getting an exemption would not have been nearly as bad for their reputation, but still likely would have reduced their favour and popularity in Korea.
Jin’s character - Jin has stated many times that he sees military service as his duty as a Korean citizen, and that he would go as soon as he was called. He has never expressed a wish to not serve, and ARMY are divided between those who wanted to let him go and do what he sees as his duty, vs those who want BTS to have an exemption, no matter the wishes of the members. Jin has established himself as a generally responsible and mature person, and somewhat traditional in his beliefs in duty to serve his country. HYBE’s announcement specifying that JIn himself applied to cancel his extension was honestly a very good idea for BTS’s image in the public. These actions are directly in line with the character that Jin has created, and so maintains his integrity as a celebrity. This additionally proves that BTS are not trying to ‘become American’ and head away from ‘their Korean roots,’ as they prioritise their country and duty to their country over the wishes of the international fans and music industry. This statement was the absolute best way that BTS and HYBE could maintain their reptutation. That said though, HYBE hasn’t really had a good reputation lately. At least BTS still do...
What was even the point of the extension? - My legitimate belief is that the government gave the group the extension to then see whether it was worth giving them an exemption. As discussed above, HYBE, through their trashy management of the group in 2021 and 22, showed the government that it was best for everyone to make BTS do their service, and to save face among the Korean public.
But what about President Moon? - When BTS were given an extension on their date to enlist in the military in 2020, President Moon (Moon Jae-in) was the president of South Korea. President Moon has often expressed his love for BTS, including presenting them with Awards of Cultural Merit - the exact awards which allowed them to delay their service. But President Moon was replaced as President in May 2022 by the conservative candidate Yoon Suk-yeol, who was president at the time HYBE was having talks about exemption with the government. I don’t think it is a big step to assume that BTS would have been much likely to receive an exemption if President Moon, or the democratic party, were still in power at that time. Don’t get me wrong, I don’t think they would have received an exemption either way, but with President Moon and the democratic party, it is entirely possible that BTS would have had a lower-grade exemption, such as a reduction in the term they need to serve, as the democratic party, backed by who would be the ex-President Moon, would have emphasised the cultural and economic merit of BTS, rather than the military service emphasised by the conservative party. It likely wouldn’t have made a big difference, but is still interesting to consider.
Who said ‘f u’ to who - the government, or BTS? - When discussing the enlistment with non-kpop friends, one said something I had never considered - ‘so BTS said ‘f u’ to the Korean government?’ And my initial reaction to that was ‘wtf definitely not, that would assume that BTS has any power over the government’. I have since discussed the possibility with some kpop friends, and have reached a more well-rounded perspective. Both BTS and the government said ‘f u’ to each other - but the government certainly had the upper hand in this situation. Let’s go step-by-step. If we assume BTS said ‘f u’ to the government, it is because Jin and the members enlisted on their own terms, rather than those of the government, and essentially sent the message that they wouldn’t be holding onto the possibility of exemption, because they don’t need it to succeed and have a legacy! But if we look at the government saying ‘f u’ to BTS, it’s because they’re the party in power and they have the ability to give or revoke the hope of military service as they see fit, taking control of the phenomenon that is BTS and dangling military service over their heads like a carrot on a stick. Giving BTS an uncertain future is the ‘f u,’ showing that they are still the ones in charge. But both of these are partially the case. The government did hold military enlistment like a carrot on a stick, but more for HYBE, who desperately chased it and the financial security BTS gave them. The government said ‘f u’ to HYBE, and BTS kind of said ‘f u’ to both of them. But BTS’s ‘f u’ is a very small, pathetic one, because an ‘f u’ assumes that the ‘f uing’ party have made a decision that makes the other party lose out, or puts them in an inconvenient situation. And BTS, a relatively small part of Korean culture and economy, just don’t have the power to ‘f u’ the government. The government wins if BTS enlists and they win if BTS doesn’t enlist. BTS picked the option that was slightly less convenient for the government, which is where their tiny ‘f u’ comes from, but the government maintains power, which is where their massive one comes from. They both were annoying each other, but pretending that BTS has any cultural or economic power over the government is just wrong.
The future of BTS - will they survive the military? - I don’t think so. As I said earlier, the pop industry moves incredibly quickly, and the kpop industry even more so. Yeah, BTS will only be gone for 2-3 years, but in that time the third gen will likely have become completely irrelevant. Very few groups that have been interrupted by military service have been able to continue, and none of them have large mainstream popularity. As close as it gets are probably SHINee and EXO, both of which continue and are loved and iconic, but which have both seriously faded in popularity since their service. ARMY are used to ridiculous quantities of content from BTS, and this three-year gap won’t sustain a fandom so used to content content and more content. I think BTS will keep their promise of coming back in 2025, but that their popularity will be drastically reduced. They just won’t be the current hot thing anymore, in an industry that thrives off the next current hot thing. In their statement about BTS’s service, HYBE referenced their latest title track ‘Yet To Come,’ and how it is a mark of how the best of BTS is still yet to come. But this is wistful thinking on HYBE’s part. In my opinion, the best of BTS had already passed by the time the song came out - they were still getting more popular and were still the most popular group on the planet, sure, but they weren’t experiencing the exponential growth of 2017-2019. The lull in albums just didn’t do much for them, and with the approaching knowledge of military service, I feel like a lot of ARMY started looking for other groups in preparation. Especially those who had been Directioners didn’t want to be thrust into the world without a main group again. Things just aren’t looking up for BTS. And it has nothing to do with their immense talents and skills, but instead as they are a product of the industry they are a part of.
Implications for HYBE - Well, BTS may be a much smaller percentage of HYBE’s revenue than they used to be, but 65% is still a lot. Le Sserafim and NewJeans have been pretty successful, and with the girl group popularity of fourth gen I think HYBE will push them more. As much as I hope that this means TXT and ENHYPEN get more funding and are pushed more as groups, I just don’t think this is going to happen. HYBE will continue to expand rather than develop what they already have. And this is pretty sad, but it’s what they’ve been doing since BTS became popular. And because of this, HYBE has become more of a corporation and less of ‘artists and music for healing.’ They’re losing a large portion of their income partially because they weren’t managing them well. This is either the end of HYBE as a company people respect, or the start of their turnaround, where they manage groups fairly and the groups go up in popularity as one, not in competition to each other.
The enlistment of BTS will have a big effect on the music industry and especially kpop - that’s for sure. But the effect that it will have on both HYBE and BTS themselves depends on a multitude of factors both in and outside of their control. So I am, in a way, morbidly curious to see where this all goes.
Scandals, Minors, and the sleeping star: The future of TXT, ENHYPEN, Le Sserafim, NewJeans and more.
I don’t see Le Sserafim and NewJeans being anything other than successful in the future. NewJeans have brought a refreshing and (possibly too) youthful spin to y2k and retro concepts, Le Sserafim only have two releases and both of them have been iconic hits, and both groups somehow managed to survive their scandals, at the expense of Garam’s career and a bunch of album sales. As I’ve said several times, from 2021, girl groups have ruled the 4th gen, and Le Sserafim and NewJeans can only really go up (unless HYBE manages them to levels of bad that have only been seen in CLC and Exo).
I think ENHYPEN will continue in the same direction - somewhat popular and growing, but slowly. They have quite a niche music genre and concept, like Dreamcatcher, so I think they’ll stay how they are. Same with the soon-to-debut &TEAM, Japanese brother group and werewolves to ENHYPEN’s vampires.
ENHYPEN’s management has been a little dodgy from the start, and their concept is very fragmented. They started off as creepy vampire orphans. Great, so that brings in all the people who love the non-sexual vampire stories. And then they have ‘Drunk-Dazed,’ bringing in the fans of unconventional noise music, and sticking with the superpowered vampire theme. But ‘Fever’ comes with that, and, as iconic as it was, it rubbed many people the wrong way as a sexual choreography in a group that was almost half minors. And the recent group of ‘Tamed-Dashed,’ ‘Blessed-Cursed’ and ‘Pass the Mic’ have alienated almost all of the fans I previously mentioned. No more explicit vampire storyline, other than in the webtoon which you need to actively research to understand. No more noise music, just the usual pop summer songs and whatever the very questionable ‘Blessed-Cursed’ was. If you like the Gothic stuff, it’s gone. If you like them being niche, it’s gone. If you were holding on for the werewolves, you still have a while to wait. And if you were a very weird person who sexualised the minors in the group, well, it ain’t as easy anymore. ENHYPEN seem to have a similar problem to Kep1er - although they have solidified an identity as a group of people, their musical identity is all over the place. And their concept doesn’t even call for it, like TXT’s does. I hope that with the debut of &TEAM, ENHYPEN’s storyline and management will turn a new page. They may be niche, but HYBE could still make a lot more money from them and their fans to make up for BTS’s gap.
SEVENTEEN are largely self-managed and produced. They have their own small group of staff that stick with them, and their success is largely self-made. They’ve had a few dodgy releases in recent years, like ‘Rock With You’ and ‘Ready to Love,’ which have been more of a product of them overworking themselves than any bad management on HYBE’s part. And just as their questionable releases weren’t dictated by the bad management of HYBE, SEVENTEEN’s success won’t be caused by good management by HYBE. I think that SEVENTEEN’S success will continue and grow. Many CARATs criticise their decision to move towards more mainstream pop music in recent years, but I think that the SEVENTEEN heart and soul is still there. We shouldn’t be looking for ‘the next BTS,’ because every group is unique and they are themselves, but if there was to be a ‘next BTS,’ I don’t think it would be Stray Kids or ATEEZ or anyone else - it would be SEVENTEEN (although SKZ have a pretty good shot). SEVENTEEN are also currently under HYBE, so an easy transition. They have well-made self-produced music, two factors ARMY find important, and they have strong, complex choreos, and manage to have both popular and meaningful music. They also have a similar vibe to BTS, as they are both third gen groups, and they have English speakers which gives them a wider audience. But most of all, SEVENTEEN have variety. They are the only group I’ve seen so far that actually surpasses BTS in variety skills. And this is very evident by their second fandom, Cubic. BTS’s variety skills and the unique roles of each member were crucial to their success, and SEVENTEEN’s popularity has skyrocketed because of GOING SEVENTEEN. The members don’t quite fit 2D single character traits like the members of BTS, but you could still push them into small groups if you wanted, and if you want to go deeper, they all appear clearly as complex human beings. They are each bias-worthy, which is crucial, and they have similar levels of popularity. Additionally, SEVENTEEN are a group for all - everyone will find something they like.
The moral of the story is that SEVENTEEN will be fine. Until next year when Scoups’ military service comes up.... Cry with me, y’all.
And finally we come to the heroes (?) of the story, who are so heroic they’ve barely been mentioned... whoops. TOMORROW X TOGETHER, who have recently been managed in a less than great way by HYBE. They’ve lost, or at least had complicated and confused, many of the things that made me place them as ‘the best position in kpop right now’ in my essay. They’ve lost the versatility, the mainstream appeal, the serious nature of their storyline, the well-produced title tracks, the variety skills and the appearances on many shows which gained them popularity. TXT only appear in the public consciousness now through memes, which, yes, is the case for a lot of groups. But TXT never tried to be memes, or even to be funny. Their very serious content just couldn’t be taken seriously because of how HYBE managed and marketed them. And then this world tour came, only focusing on fans and with a tiny number of available seats compared to the actual number of fans. I feel that a lot of problems with TXT came from HYBE’s fear of reality shows after BTS were mistreated on them. And yes, TXT constantly being compared to BTS wasn’t and isn’t good - but I feel that if they went on more reality shows and showed the variety that was peaking through at the beginning of their career, they would reach and thus gain more fans. They don’t have the fanbase and the strong message that BTS did, so they can’t follow the same route, as they have been doing. Or, perhaps we could consider they are going in reverse from BTS? From dark to light concepts, from light to dark. But either way, their musical identity has become exactly what it shouldn’t have - obfuscated and overshadowed by that of BTS. TXT are far from the worst example of HYBE, or any other company, poorly managing a group, and an argument could be made that they aren’t being poorly managed, since their numbers continue to grow. But they haven’t experienced the same growth as they once did, and their lack of an impact in the larger industry is not a good sign. It is this lack of an impact that made me want them to be better managed, and to write this essay. More people should hear about your comeback than just members of your own fandom and a few people who watch music shows live on a weekly basis.
Conclusions
BigHit started with the slogan ‘music and artist for healing,’ and their initial success with BTS reflected this well. But they started to get greedy and fearful, and started to both acquire companies and groups and neglect these companies and groups in hopes of supporting themselves and the sinking ship BTS would leave them in when they went to the military. There have been many victims of this, notably Gfriend. But I am concerned that other groups will fall to HYBE’s newfound greed - especially TXT and ENHYPEN. HYBE no longer embody their motto - while the artists continue to heal, the company is becoming less and less viewed in the public eye as a cool group of artists and producers, and more and more like the corporations whose level it has tried to pull itself up to. Now that BTS are going to the military, the future of HYBE and its groups hangs in the balance - will they be able to pull their act together and make a splash in the industry again, or will they fall apart and forever be known as a company synonymous with ‘BTS’? Let’s just say that I don’t have high hopes for any artists under the company other than Le Sserafim and NewJeans, and maybe SEVENTEEN for the next year before they too suffer the ongoing effects of the Korean War. It’s sad, but this is just the nature of such a harsh and competitive industry - people become greedy, no matter how good their intentions are (we even saw this with BTS’s attempts to gain a Grammy), and, in the end, the fast-paced kpop industry consumes all.
Anyway, stan ‘Can’t We Just leave The Monster Alive?’
Sources
Zeimba, H. (2022) ‘BigHit Entertainment’s Transformation to Influential HYBE, 2022 Overview,’ KWorld Now.
‘HYBE's Cursed History with Girl Groups - From Glam to New Jeans’ by Ploopy678 on YouTube, 2022
Shapiro, A. (2021) ‘BTS Made $200 Million With Hybe. Now Ariana Grande And Justin Bieber Are Cashing In On Scooter Braun’s Deal.’ Forbes
Yoon, S. (2022) ‘HYBE ≠ BTS after big investments in diversification,‘ Korea JoongAng Daily & The New York Times
Peoples, G. (2022) ‘HYBE Revenue Up 31% But Losing BTS Will Squeeze Margins in 2023.’ BillboardPro
‘Will BTS Survive with ONLY 3 Members? BTS Military Plan (2021 Updated!)’ by Rice Squad on YouTube, 2020
A Brief Analysis of my Sources
Disclaimer that my references above are not accurate to any referencing style in particular, since they have been changed for Tumblr’s formats, and that they are in order of appearance, not alphabetical order, as they should be.
Ayo here again comes my obsession with sources. I will discuss them in the order they appear in my source list, which is also the order they appear in the essay (although I haven’t given specific reference points). My points of discussion mostly include why I chose these sources and why it was okay for me to use them in this context (this context being a non-professional internet essay). Unfortunately, I can’t show examples of sources I discarded and explain why as I have... you know, discarded them and don’t remember where I got them from.
A disclaimer that I did use Wikipedia for this essay (gasp). I do not condone the use of Wikipedia for academic or professional essays of any level (school, undergraduate, post grad and so on). Wikipedia is only acceptable when cross-referencing well-known facts across multiple sources. In this case, I sued Wikipedia for my ‘history of BigHit/HYBE’ section, as all events mentioned are well-known facts and thus cannot be obfuscated by Wikipedia. However, I did not feel comfortable using Wikipedia for the more specific or subjective elements of this essay, which is why they aren’t my only source and weren’t really used past the first section.
The rest of my analysis may sound repetitive but is still important.
Zeimba, H. (2022) ‘BigHit Entertainment’s Transformation to Influential HYBE, 2022 Overview,’ KWorld Now.
This was largely used for basic facts, same as Wikipedia. It is a semi-professional article seemingly written by someone who does this full-time and is invested in HYBE and BTS. Thus, it was okay to use for recent and basic facts.
‘HYBE's Cursed History with Girl Groups - From Glam to New Jeans’ by Ploopy678 on YouTube, 2022
Ploopy does this professionally (aka is paid to tell the facts/her perspective). This makes her more reliable. Additionally, she makes her research and sources public for Patreons, and clearly puts effort into and ensures integrity of her sources. I wouldn’t use her for an academic essay that wasn’t about fan reactions, but for my purposes here, her work is appropriate, valid, and relevant.
Shapiro, A. (2021) ‘BTS Made $200 Million With Hybe. Now Ariana Grande And Justin Bieber Are Cashing In On Scooter Braun’s Deal.’ Forbes
This is another professional source on what is generally considered a professional and reliable business website, Forbes. I only used this source as a backup to verify some of my economic facts. Also I did some research, and I am pretty sure the person who wrote this IS NOT Ben Shapiro’s cousin/sister, so my conscience is clear?
Yoon, S. (2022) ‘HYBE ≠ BTS after big investments in diversification,‘ Korea JoongAng Daily & The New York Times
This source has questionable professionality, but I feel that it being in association with the New York Times is a good sign. I used this one for stats on BTS’s portion of HYBE’s income. Since the source is recent, it gives recent information, which is useful for an essay like this, since my essays become outdated quickly in the world of kpop (crying over the TXT one). I would not have used this source if this essay was in any way professional, but, since it isn’t, it’s all good.
Peoples, G. (2022) ‘HYBE Revenue Up 31% But Losing BTS Will Squeeze Margins in 2023.’ BillboardPro
This was another professional article, from a professional site/organisation which is known both for its relevance to the music industry, and for being accessible to and less discriminatory against kpop groups than most international organisations. It’s overall a reliable site for economic music-related news, and, as it is both recent, and written by an actual person, rather than an organisation, I feel fine using it for this essay.
‘Will BTS Survive with ONLY 3 Members? BTS Military Plan (2021 Updated!)’ by Rice Squad on YouTube, 2020
This one has questionable professionality, but is still made by a group of people dedicated to their content creation and who prioritise Asian voices (I believe the creators are mostly South Asian?). The video is extensively researched, and makes sources available. It also is pretty recent, and was updated when new information was made available to the creators. I would not be surprised if a new video was uploaded by the creators after the news of BTS’s enlistment. This video has a lot of content, including the history of enlistment and several possibilities for BTS. It’s a video that initially prompted my interest in the topic of BTS’s enlistment, and is useful for an essay like this.
Source Conclusions
Always look for professional sources, when you can. Someone who is paid to make news content is usually more likely to put effort into that content than someone who isn’t. Although that has changed with the advent of the internet.
If you read this far, thank you. I really appreciate your efforts and attention. I would really appreciate if you could reblog or like this post to show that you read it - and thank you again! <3
#txt#tomorrow x together#bts#army#moa#hybe#bighit#le sserafim#essay#one direction#enhypen#newjeans#&team
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‘Enlisting together’ BTS Jimin and Jungkook, why did they choose the cold and difficult front line? [TEN People]
Entered 2023.12.12. 8:01 PM
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Reporter Kim Ji-won
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Jimin and Jungkook of the group BTS enlisted together as active-duty soldiers in the army today (12th). The two entered the frontline Army 5th Infantry Division recruit training center (Key Recruit Training Center).
Jimin and Jungkook will undergo basic military training for 5 weeks starting today. Afterwards, he will be assigned to his unit as an active duty soldier in the army. The two also revealed their short haircuts through BTS' social account.The Army 5th Infantry Division Recruit Training Center is located in Yeoncheon, Gyeonggi Province. The reason Jimin and Jungkook were assigned here is because they were 'joined enlistment'.
Companion enlistment is a system in which a close friend, brother, relative, or colleague enlists, undergoes training together, and is assigned to a unit in the same living area, allowing them to serve until they are discharged. It was designed to help people quickly adapt to military life and to increase their motivation to serve.
It is known that if you enlist together, you will usually go to the 'front line'. Strictly speaking, the area of service is not necessarily the front line. Accompanying enlisted soldiers will be assigned to units located in the Gyeonggi and Gangwon regions. Since most of the units in the Gyeonggi and Gangwon regions are located in the front lines, they usually end up in the front lines. Therefore, Jimin and Jungkook will also be deployed to their units in the Gyeonggi and Gangwon regions after basic military training.
Since Jimin and Jungkook enlisted together, they will be assigned to the same unit and belong to the same company. If a dormitory is operated in a dormitory, there is a possibility that you will be staying in the same dormitory. Before enlisting in the military, Jimin said through the fan community Weverse, "Enlisting with Jungkook gives me a lot of determination."
The Army's 5th Infantry Division Recruit Training Center, where Jimin and Jungkook are enrolled, is also where Jin, the eldest brother of BTS, is currently serving as an assistant instructor. Accordingly, interest was also focused on the possibility that Jin, a teaching assistant and sergeant, and Jimin and Jungkook, trainees, could meet. According to military officials, Jin is in charge of a teaching assistant at another company, so Jimin and Jungkook will not meet while receiving education and training, but they can meet during personal maintenance hours on the weekends. It is possible for Assistant Jin to take trainees Jimin and Jungkook to the PX, a store in the military.
All seven members of BTS now have military status. The day before, RM and V began military service. Prior to this, Jin was the first to enlist in December of last year. Afterwards, J-Hope enlisted on active duty in April of this year and is currently a corporal. Suga has been serving as a social worker since last September. Jin was promoted early due to his excellent military performance.
Jin, J-Hope, and Suga also took time off to see V and RM off on their enlistment day. The day before enlistment, Jimin and Jungkook were also there. Jin also left a message on his social account, saying, "Don't get hurt and travel carefully. My babies."
From accompanying enlistment to ‘senior’ members accompanying the ‘successor’ members. Even while carrying out their national defense duties, BTS' loyalty and friendship still shine.
Jimin and Jungkook, the last of the members to begin military service, are expected to be discharged in June 2025. It is expected that we will be able to see BTS in its entirety in the second half of 2025.
Kim Ji-won, Ten Asia reporter [email protected]
Jiwon Kim
reporter profile
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MAGNUM (profile)
MAGNUM is 4 members girl group under PNation. The group consists of : Eun, Yejin, Jia and Xiu. MAGNUM debuted on January 1st, 2023 with their mini album "Principium" and title track "Pink Venom".
MAGNUM Fandom Name
: AMI (Friend)
MAGNUM Official Fan Colors
MAGNUM Dorm Arrangement
Everyone has individual rooms
MAGNUM Official Sites :
Twitter : @MAGNUM_official
Instagram : @official.magnum
YouTube : MAGNUM
MAGNUM Members
EUN
Stage Name: Eun
Birth Name: Choi Eun Hyun
Position: Leader, Main Rapper, Sub-Vocalist, Main Dancer, Center, Visual and Maknae
Birthday: February 1st, 2006
Zodiac Sign: Aquarius
Chinese Zodiac Sign: Dog
Height: 180 cm (5'11)
Weight: 46 kg
Blood Type: A
MBTI : ISFP-T
Representative Emoticon : 🐨
Nationality: Korean-Australian
EUN Facts
She is from Brisbane, Queensland, Australia.
Eun is an only child.
Training Period : 3 Months.
She's the tallest member.
She used to be a national basketball player.
Education : Edge Hill State School, St Peters Lutheran College and she's currently studying in Dwight School Seoul.
Eun's favourite Color is Black and Blue.
Eun likes puppies/dogs and koala.
Her role model is Treasure.
Eun can play guitar and piano.
Eun has a dog named Marshall and a koala named Brizzy.
She can't eat spicy food.
She's allergic to seafood and pork.
She has great fashion sense.
Eun is a big fan of Treasure and her bias is Junkyu.
She's childhood friends with Kyungjun (TNX).
She's close to &Team's K, Nicholas, EJ and Taki.
Specialty: Song Writing, Choreographing and Producing.
– Hobbies: Playing with her pets, listening to music, and shopping.
– Charming Point: Face/ Expression and Height.
– Her nicknames are : HyunLeader, Dancing Machine, PNation ultimate weapon, ACE, Giant Maknae, CEOnim's Favourite, Fashionsta and I-ni (cause she's the only I in the group).
Motto : Live your life to the fullest.
YEJIN
Stage Name: Yejin
Birth Name: Baek Yejin
Position: Main Vocalist, Dancer.
Birthday: August 13th, 1997.
Zodiac Sign: Leo
Chinese Zodiac Sign: Ox
Height: 165 cm (5'5)
Weight: 48 kg
Blood Type: A
MBTI : ENFP
Representative Emoticon : 🦁
Nationality: Korean
Yejin Facts
She was born in Seoul, South Korea.
Yejin has an older brother (Baek Myunghan of HIGH4)
Training Period : 3 Years.
She's the eldest in the group.
Education : SOPA.
Yejin's favourite Color is Pink
Yejin likes cats.
Her role model is PSY.
Yejin has a cat named furry.
She loves eating spicy food.
She's the official chef of the group alongside Jia.
Yejin is a fan of BTS and her bias is RM.
She's close to CLC Yeeun and BTS Jungkook.
She was classmate and desk mate of BTS Junkgkook.
Specialty: Vocals and using the eldest card.
—Hobbies: Working out and Sports.
– Charming Point: Face and eyes.
– Her nicknames are : ElderlyJin~, Mom of the group, TNX's Mom (she adopted TNX with Jia), Everyone's favourite Unnie/Noona.
Ideal type : Someone like RM of BTS.
JIA
Stage Name: Jia
Birth Name: Moon Jia
Position: Main Vocalist, Dancer.
Birthday: October 24th, 1997
Zodiac Sign: Scorpio
Chinese Zodiac Sign: Ox
Height: 165 cm (5'5)
Weight: 47 kg
Blood Type: A
MBTI : ENFP
Representative Emoticon : 🐱
Nationality: Korean
Jia Facts
She is from Seoul, South Korea.
Jia has an older brother (Taeil of NCT).
Training Period : 3Years and 5month.
Education : Hanlim Art School, Seoul.
Jia's favourite Color is Purple.
Jia likes coffee.
Her role model is her older brother Moon Taeil.
Jia can play piano.
Jia loves to cook.
She's the official chef of the group alongside Yejin.
She doesn't likes carrot and doesn't eats sushi.
She loves skiing.
Jia loves NCT and her bias is Yuta.
She's close to everyone in NCT127.
NCT Dream are her babies.
Specialty: Vocal and Cooking.
– Hobbies: Arguing (playfully) with her brother.
– Charming Point: Vocals and Face.
Her nicknames : JiaMooon~, Father of the group,PapaJi (TNX's father), MoonChef and Shining Moon.
Ideal type : Someone kind and understanding like her brother.
Xiu
Stage Name: Xiu
Birth Name: Wang Chun Xiu
Position: Lead Vocalist, Lead Dancer and Face of the Group.
Birthday: June 9th, 1999.
Zodiac Sign: Gemini
Chinese Zodiac Sign: Rabbit.
Height: 167 cm (5'6)
Weight: 47 kg
Blood Type: A
MBTI : ENFP
Representative Emoticon : 🐰
Nationality: Taiwanese.
Xiu Facts
She was born in New Taipei City, Taiwan.
Xiu has a younger brother (Nicholas of &Team).
Training Period : 2 Years.
She used to play badminton.
Jia acted in minor roles in a couple of musicals back in Taiwan.
Education : Lilin Elementary School, Linkou Middle School, Linkou Highschool (transferred), and Juanjing Arts Highschool.
Xiu's favourite Color is Baby Pink.
While at Juanjing Arts Highschool she majored in dance.
Xiu can speak Mandarin, Korean and English (basic).
Her role model is Rose.
Eun can play guitar.
She loves eating cereals.
Xiu is a fan of NCT.
Xiu and her younger brother both loves NCT and their bias is Taeyong.
She's close to her brother's teammate K (&Team).
She's the adoptive mother of Taki (&Team).
– Hobbies: Dancing, Dancing with her brother and shopping.
– Charming Point: Face.
– Her nicknames are : XiuXiu, Wangja (her surname is Wang), Cereal Addict and Swan (Great Dancer).
Ideal type : Someone Kind and respectful.
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My BTS Jungkook:
Matured with love
Like a cheese 🧀 This man has being matured with love and admiration and humble, educated since he was 15 by other 6 persons that made him feel confortable on sharing his gifts from nature with a team of talented man, not with selfishness or envy. That’s why he is still in BTS and not a solo artist.
This I’m saying is just because I’ve been thinking on all this conversation about Bighit shadowing Jimin… this 7 man are truly smart and well advised… so they are trying to balance the best they can going solo with their own style, carisma and ambition with the style, carisma and ambition of the members of their family group…
They all know that Jimin and Jungkook have the stars spark on them… and that they are “deeply” close (I would love to know what really Korean people think about them) and after all that has happen sometimes I think that BigHit has truly negotiate with the intelligent man that Jimin is to balance and allow just the minimum to him for not be even more popular fearing that there won’t be a way back( to Bts) but he is too loyal to them. (Is the only possibility i think instead of an intencional boicot)
And Jungkook has the same commitment and loyalty.
They know that Suga is a hot-yakuza-producer full of talent and ambition… They let him be. He has prepared all types of things for his solo journey: a Tv show, and album, a tour and a docu on Disney…
They know that Tae and Jin could be great actors, and Tae, wish i consider a great singer is better when he is with the team (my opinion) but has the spark of a celebrity…
They know that Jin will be great doing both cooking shows and singing with Bts…
They know that Jhope could become a big hip hop celebrity with a large list of collabs in USA..
And they know that the master-mind-sexy-man that’s RM could have his own HYBE and succeed...
But to finish this post I will speak about the 🧀
JK has an inner greatness… if he was educated on vanity or envy he would have been so different… he has the best voice of all the kpop industry but yet he is some one unconventional: he is a pure introvert that can be 4 hours singing on his living room for his fans and can be folding his underwear and don’t stop it even in public.
JK has become bolder on his intention on showing the word who he really is and what he likes: laughing, singing, eating, Jimin, alcohol, and slow flashing lights…
JK definitely will do a huge collab with Justin ( or others) and we armys will have to endure all that… it’s going to be really massive and hard for us army/jikookers… maybe he will collab with Jimin or Tae… and it’s going to be hard if that happens either way.
But JK will always return to BTS because he was matured with love ….
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210513 Rolling Stone
The Triumph of BTS
How seven young superstars rewrote music-biz rules and became the biggest band in the world
“This is a very serious and deep question,” says RM, the 26-year-old leader of the world’s biggest band. He pauses to think. We’re talking about utopian and dystopian futures, about how the boundary-smashing, hegemony-overturning global success of his group, the wildly talented seven-member South Korean juggernaut BTS, feels like a glimpse of a new and better world, of an interconnected 21st century actually living up to its promise.
BTS’ downright magical levels of charisma, their genre-defying, sleek-but-personal music, even their casually nontoxic, skin-care-intensive brand of masculinity — every bit of it feels like a visitation from some brighter, more hopeful timeline. What RM is currently pondering, however, is how all of it contrasts with a darker landscape all around them, particularly the horrifying recent wave of anti-Asian violence and discrimination across a global diaspora.
“We are outliers,” says RM, “and we came into the American music market and enjoyed this incredible success.” In 2020, seven years into their career, BTS’ first English-language single, the irresistible “Dynamite,” hit Number One, an achievement so singular it prompted a congratulatory statement from South Korea’s president, Moon Jae-in. The nation has long been deeply invested in its outsize cultural success beyond its borders, known as the Korean Wave.
“Now, of course, there is no utopia,” RM continues. “There’s a light side; there’s always going to be a dark side. The way we think is that everything that we do, and our existence itself, is contributing to the hope for leaving this xenophobia, these negative things, behind. It’s our hope, too, that people in the minority will draw some energy and strength from our existence. Yes, there’s xenophobia, but there are also a lot of people who are very accepting. . . . The fact that we have faced success in the United States is very meaningful in and of itself.”
At the moment, RM is in an acoustically treated room at his label’s headquarters in Seoul, wearing a white medical mask to protect a nearby translator, a black bucket hat, and a black hoodie from the Los Angeles luxury label Fear of God. As RM has had to explain too many times on U.S. talk shows, he taught himself his fluent English via bingeing Friends DVDs. Still, he makes understandable use of the interpreter when the conversation gets complex.
RM is a fan of complexity. He was on a path toward an elite university education before a love of hip-hop, first sparked by a Korean group, Epik High, detoured him into superstardom. Bang Si-hyuk, the cerebral, intense-yet-avuncular mogul-producer who founded BTS’ record company, Big Hit Entertainment (now HYBE), signed RM first, in 2010, and gradually formed BTS around the rapper’s talent and magnetism. “When I first met RM,” says Bang, “I felt a sense of duty that I must help him grow to become a great artist after acknowledging his musical talents and ways of thinking.”
When BTS debuted in 2013, Big Hit was an underdog startup in a South Korean music business then dominated by three huge firms (Bang had been a producer for one of them, JYP). Now, thanks to BTS’ success, HYBE is a publicly traded corporation so large it just snapped up the American management company behind Justin Bieber and Ariana Grande. “We always set goals and standards that may seem ideal, and try our best to get there as close as possible,” Bang says. “It’s still the same.”
A lengthy recruitment and audition process brought RM his six bandmates: fellow rappers Suga and J-Hope, and singers Jung Kook, V, Jimin, and Jin. Jung Kook, the youngest member, whose multiple talents include an extraordinarily soulful tenor, had offers to sign with multiple entertainment agencies, but chose Big Hit and BTS because of RM. “I just simply thought RM was really cool,” Jung Kook says. “I really didn’t know a lot about being a singer. But when I saw him rap, I just thought he was really, really awesome. And I believe maybe it was fate that drew me to him.”
Suga and J-Hope were the first two members to join after RM, at a point when Bang imagined a pure hip-hop group. (There were a bunch of other rapper trainees on board with them, all ultimately jettisoned in favor of the singers as BTS became more of a pop hybrid.) Suga, also a fan of Epik High, as well as American rappers like T.I., was already a skilled rapper when he joined, much to his parents’ displeasure. “They didn’t understand rap music,” says Suga. “It’s natural that they were against what I was doing. I think that helped me work harder because there was something that I had to prove.” On the intense 2016 solo track “The Last” (recorded under the alias Agust D), Suga revealed battles with OCD, social anxiety, and depression. “I’m comfortable now and feeling good,” he says. “But those sort of negative emotions come and go. For anybody, these emotions are not things that need to be hidden. They need to be discussed and expressed. Whatever emotions I may be feeling, I’m always ready to express them.”
With the group’s sunniest personality, J-Hope is beloved by his fellow members. (“I think J-Hope can run for president of the world,” says V; “There will be at least six votes from us,” RM adds.) J-Hope is a stunning dancer, and a surprisingly aggressive rapper, a skill he learned in his trainee days. “When I first started training, all the members were rappers,” he says. “So when you went into the house, beats were dropping. Everyone was just rapping in freestyle. It was kind of not easy to adapt at first.”
Jin, whose background was in acting, was recruited on the street by a Big Hit scout on the basis of sheer handsomeness. He’s developed formidable musical skills, but enjoys joking about the attention to his looks. “I want to emphasize, for the record, that everybody went berserk about how good-looking I was,” he says of a recent appearance on a South Korean TV variety show. At the same time, he can be touchingly insecure. “I lack in many areas,” he says. “Other members will learn a dance once and they’ll be able to dance right away to the music, but I can’t. So I try to work harder so I don’t hold the other members back or be a burden.”
V, a fan of jazz, classical music, and Elvis Presley, with a distinct baritone, ended up a Big Hit trainee by accident, after showing up to support an auditioning friend. He was a “hidden member,” who didn’t appear on camera in the endless vlogs and other ingenious online promotion that preceded BTS’ debut in June 2013. “I actually can’t understand it whatsoever,” he says now, with a laugh. “Why did they do that? Why was that the concept? I really had no idea!” (Bang belatedly offers an answer: “We needed momentum to announce that the team called BTS was finally complete. V had great charms in terms of appearance and personality, so I thought it would be impactful when he was revealed last. It was an effective strategy in forming the team’s overall image, as well as leaving an impression of each member.”)
Jimin is a virtuosic, formally trained dancer who also hits some of the most impossibly high notes in BTS’ catalog. He has a strong perfectionist streak. “Dancing was my own world and my own space,” says Jimin, who feels he owes BTS’ fans flawless performances. “For their sake and for their devotion, I shouldn’t make mistakes.”
He’s also deeply attached to his team. “We were very different people that came together,” Jimin says. “We argued a lot in the beginning, of course, but I think now, because we have spent so much time together, I began to like even the things about the other members I used to hate. The time we spent together really made us close, like a family. No matter where I go, there is someplace that I can come back to. I’ve come to feel that way about our group.”
RM carries himself with a level of gravitas that was perhaps incongruent with his initial stage name of Rap Monster, officially shortened in 2017. He drops quotes from Nietzsche and the abstract artist Kim Whan-ki in interviews, and celebrated his 26th birthday by donating nearly $85,000 to a museum foundation to support the reprinting of rare fine-art books. He and Suga fill their rhymes with double- and triple-entendres that would impress U.S. hip-hop heads who’ve never thought much about BTS.
The group as a whole shares a penchant for weighty themes, basing an album cycle on Jungian psychology, brilliantly using Pluto’s loss of full-planet status as a romantic metaphor on the song “134340,” lacing music videos with a labyrinthine ongoing storyline. Even their between-song banter is full of uncommon depth. “We all have galaxies in our hearts,” RM once told an arena full of fans. “Even my dad, who works every day. And my mom, who’s a realtor. And my little sister, too. Even the stray dogs and stray cats on the street. Even the rocks on the ground. . . . But there are people who will never know this until they die.” (Later, he’d co-write the 2019 BTS track “Mikrokosmos,” which draws on a similar theme.)
It’s not uncommon for the members of BTS to shed a tear or two while they’re addressing fans onstage. Along with their comfort with makeup and iridescent hair dye, it all plays into their instinctive rejection of rigid conceptions of masculinity. “The labels of what being masculine is, is an outdated concept,” says RM. “It is not our intention to break it down. But if we are making a positive impact, we are very thankful. We live in an age where we shouldn’t have those labels or have those restrictions.”
In their early days, with their singles “No More Dream” and “N.O.,” BTS wrote directly about the frustrations of South Korean youth, who faced relentless pressure and competition in school and the job market. (BTS were carrying on a tradition: K-pop progenitors Seo Taiji and Boys hit similar thematic notes in the early 1990s, while drawing on then-current American hip-hop and R&B, just as BTS would — the first single from Taiji’s group prominently samples Public Enemy’s “Bring the Noise.”) BTS has since learned that their initial message, along with later lyrics that grapple with identity, self-love, mental health, and much more, had enough wider currency to make them spokesmen for a global generation — literally: They’ve addressed the United Nations General Assembly, twice.
“When we wrote those songs, and those messages, of course, it wasn’t from some knowledge or awareness of the education system in the United States or anywhere else,” says RM. “We were teenagers at that time. There were things we were able to say, from what we felt and from our experiences about the unreasonableness of school, or the uncertainties and the fears and anxieties that teens have. And a common thought and a common emotion resonated with youth, not just in Korea, but in the United States, and the West.”
BTS’ full name, Bangtan Sonyeondan, translates to “Bulletproof Boy Scouts,” and the idea, roughly, was that they would be friends and protectors of youth, on an almost spiritual level. (Later, they declared that BTS also stood for “Beyond the Scene.”) “I didn’t want them to be false idols,” Bang once said. “I wanted to create a BTS that could become a close friend.”
In December, BTS had another Number One U.S. hit with “Life Goes On,” a wistful ballad that stands as the definitive pop response to the pandemic year. But because the lyrics are almost entirely in Korean, the song received virtually no play on U.S. radio; its chart position came from streaming and purchases, and the obvious demand wasn’t enough for radio to reconsider. RM, for one, is still hopeful that particular wall will shatter. “If they feel it, I think they will change,” he says. “The barriers are still breaking down. It keeps going on and on.”
In the meantime, BTS is following up “Dynamite” with another English-language single, “Butter,” due May 21st. Like the lighthearted “Dynamite,” “Butter” has no heavy message. It’s a pure, swaggering dance-pop celebration in the retro vein of Bruno Mars, with layers of Jam and Lewis-style synths and boasts of being “smooth like butter” and having a “superstar glow.” “It’s very energetic,” says RM. “And very summery. It has a very dynamic performance.” There’s clearly more music coming as well — several Western songwriters who’ve worked with the group in the past say they’re currently in touch with BTS’ team about new songs.
By taking a strong hand in the writing of their music, BTS have always stood apart from traditional K-pop methods, and, for that matter, much of songwriting-camp-dominated U.S. pop, too. (Whether BTS are actually part of K-pop at this point is a hotly debated topic among their fans, known as ARMY — many believe the group has transcended the label.) “They feel organic and unique,” says Late Late Show host James Corden, a fan who’s had them on several times since 2017. “It never feels like they’re in the machine. They are the machine.”
RM and Suga have both been producing for years, and Suga has numerous songwriting credits for other artists. Outside of the members’ contributions, most of the production and songwriting was long accomplished in-house at Big Hit, with Bang and a team of producers and songwriters collaborating. Starting circa 2017, Western songwriters and producers joined the process, but their contributions were part of a group effort.
Head producer Pdogg tends to select the best melodies and sections from various creators, who could be anywhere in the world. “It’ll come back and they’ll say, ‘We love these two parts that you did,’ ” says August Rigo, a Filipino Canadian songwriter who worked on the 2020 singles “Black Swan” and “On.” “ ‘Then we have this verse, and we have this section that we’re not quite sure of.’ So it’s like piecing a puzzle together in collaboration with BTS. . . . It wasn’t like, two days and it was done. No, it was two, three months, maybe six or seven revisions.”
In at least one case, BTS ended up scouting collaborators on their own. After the Brooklyn production duo Brasstracks noticed one of their songs playing in the background of a behind-the-scenes BTS video, they tweeted about it, and soon heard from Big Hit. “The next thing we knew there was an email, saying, ‘Hey, we’re doing this and we’re looking for this’ and ‘BTS is into your work,’” says Ivan Jackson, one half of Brasstracks, who previously worked with Mark Ronson and Chance the Rapper. “I just think they have their ears to the ground in a way they don’t get their flowers for. Because we’re not huge producers. They didn’t get Timbaland.” Brasstracks sent a beat that ended up as the track “Dis-ease,” with a bridge section added by Pdogg and another producer, Ghstloop. “It was a really awesome case of collaboration,” says Jackson.
“Dynamite,” produced by U.K.-based pro David Stewart (not the Eurythmics guy) and written by Stewart and songwriting partner Jessica Agombar, another Brit, was an exception. HYBE put out word that BTS were ready for an English-language single, and BTS and their label chose the song from multiple submissions. “ ‘Dynamite’ would not have been released if BTS had been on tour as scheduled,” says Bang. “The project was chosen to shift the mood as a response to the pandemic situation. I thought it matched BTS, and that the song’s trendy vibes would be better expressed if sung in English.”
Forming a Covid bubble, BTS kept busy in the studio last year, first with “Dynamite” and then November’s album Be, the mellowest and most mature work of their career, which includes “Life Goes On.” But 2020 still provided their most time off since they joined Big Hit as trainees. For years they’d cheerfully mention how behind on sleep they were. Last year, they finally got some rest, and all of them speak of months of reflection and self-discovery. For Suga, who had been quietly struggling for years with a shoulder injury sustained while moonlighting as a delivery boy during his trainee days, it was a chance to finally have surgery. “There were times,” says Suga, now feeling better, “when I couldn’t lift my arms in a full range of motion during a concert.”
The bond between BTS and their ARMY is real, and the guys have genuinely missed their fans, missed the road. “When we couldn’t go on tour, everybody felt a sense of loss, a sense of powerlessness,” says Jin. “And we’re all sad. And it actually took us a while to get over those feelings.”
“The roar of the crowds and ARMY is something we loved,” says Jung Kook. “We miss that more and more. And we long for that more and more.”
BTS are as passionate in their advocacy for their ARMY as the fans are for them. “The ARMY is a lot more levelheaded than even we are,” says RM. Fans have lived up to BTS’ faith in them again and again, assembling professional-level documentaries, embarking on ambitious research and translation projects, and collectively matching BTS’ million-dollar donation to Black Lives Matter in just 25 hours.
Over the course of the group’s existence, none of the members of BTS have acknowledged any romantic relationships, though several have alluded to dating before they joined. The official line is they’re too busy. The usual pop-group thinking might suggest BTS worry about fan reaction on this subject, but Suga, at least, rejects that idea. “I have a hard time understanding this question,” he says. “The ARMY is a diverse group. In this hypothetical situation, some may accept it, some may not. Whether it’s dating, or something else, they’re all individuals, and they will understand things differently.”
In 2018, BTS negotiated a renewal of their contract with Bang’s company, committing to another seven years as a band. Two years later, they were given a financial stake in HYBE. “It’s very meaningful,” says RM, “for us and also the company, that we admit and recognize each other as true partners. Now Big Hit’s success is our success, and our success is Big Hit’s success.” It also meant a multimillion-dollar windfall for the group when HYBE went public last year. “That’s very important,” RM says with a grin.
There’s a pitfall waiting for BTS that every enduring male South Korean group has faced: In light of ongoing tensions with North Korea, men are typically required to start a 21-month term of military service by their 28th birthday. Jin turned 28 on December 4th, but that month, the government passed a law offering him a direct reprieve: “A pop-culture artist who was recommended by the Minister of Culture, Sports and Tourism to have greatly enhanced the image of Korea both within the nation and throughout the world” would now be able to wait until he’s 30 to serve.
“I think the country sort of told me, ‘You’re doing this well, and we will give you a little bit more time,’ ” says Jin. Military service, he adds, “is an important duty for our country. So I feel that I will try to work as hard as I can and do the most I can until I am called.”
Assuming that the law isn’t changed again, offering another extension, Jin understands it’s possible BTS could go on without him for a while. “I have no doubt that the other members will make a good decision because, you know, this is not something that I can tell them what to do,” he says. If they do spend time as a six-piece, “I’ll be sad, but I’ll be watching them on the internet and cheering them on.”
Suga is 28, J-Hope is 27, and RM turns 27 this year, so their service looms as well. At least one K-pop group, Shinhwa, got back together after their own time in the military, and are still a group after 23 years. BTS may well aspire to that kind of longevity. “So, yes, we will want to see ARMY as we do now,” says V. “I’m sure it will work out so that we can continue to see ARMY. About military service, or what will happen, we haven’t discussed it in the specifics amongst ourselves, but I’m sure it’ll work out eventually.”
For Jimin, at least, BTS is eternal. “I don’t think I’ve ever really thought of being not a part of this group,” he says. “I can’t imagine what I would do on my own. I think when I become older, and I grow my own beard” — he gestures to my facial hair and smiles — “I would like to think that at the end, when I’m too old to dance, I would just like to sit onstage with the other members and sing and engage with the fans. I think that would be great, too. So I’d like to keep this going as long as I possibly can.”
Source: Rolling Stone
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in their debut years, bts (mainly RM) said some problematic shit (mostly to popularize the group, by seeming 'cool', something a lot of groups did back then) and looking at the clips make me cringe, however i feel better knowing that he went out of his way to correct & learn from his actions.
to be completely honest though, i feel like people just drag RM for the 'n-word' situation cause bts is popular now. he learnt english from a literal show, so i understand that he made that mistake. and obviously, it's a personal opinion on whether BLACK people (ONLY!) forgive him or not, completely valid both ways. but im not gonna stop stanning bts for their past mistakes. everyone makes them, and most importantly they learnt from theirs.
I see, thank you anon for educating me, and you're definitely correct about the last part.
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National Defense Academy
Welcome to Mother Pride Academy, the premier Sainik School coaching center in Durg. We are renowned for our best coaching and RMS & RIMC Coaching in India. With a team of highly skilled teachers, we provide top-notch education and facilities. Our commitment to quality ensures promising results year after year. We offer classes in different batches, grouping students based on their capabilities for optimal learning. At Mother Pride Academy, we prioritize excellence and strive to empower students to achieve their aspirations in the Sainik School entrance exams. Join us and embark on a journey towards success in the National Defense Academy.
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FMS INDIA
The Faculty of Management Studies, Institute of Rural Management, Jaipur , established and led by SIIRM, is a contemporary, smart & innovative institution and a leading research-led B-School in India.
The Faculty of Management Studies, Institute of Rural Management, Jaipur , established and led by SIIRM, is a contemporary, smart & innovative institution and a leading research-led B-School in India. It is affiliated to AICTE, MoHRD, Govt. of India and is ranked A+++ among India’s Top B-Schools & 1st among the Best B-Schools of Rajasthan, as identified by various surveys and studies.
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Best RMS Coaching in Kerala: Unveiling the Path to Success
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