It's for Tumblr (you). It's from Tumblr (us). It's Post+.
Imagine this. You continue to share your work with your community of followers. But there are followers and f o l l o w e r s, right? You’ve known some of them for years. They’ve been with you through several seasons/rebrands/iterations of your blog (and your ~self~). Hell, they even know your real name!
Well, we’re excited to tell you that if you’re in the US, you can now offer those fans a little more. Diehard fans and new audiences across the globe can support your supreme creations for as little as $1.99—right from the comfort of their dash. This means more jokes, more marine biology memes, more sporadic sticker stock updates. Mash up all the media in one place with flexible and easy-to-use tools—image, music, text? Our editor has ‘em all. And there’s no minimum follower count or posting quotas to meet—if you make stuff people like, you’re in. TL;DR: We’re opening up Post+ beta to blog owners in the US today (and to the rest of the planet soon. Promise!).
Now, your unique GIF-illustration-poem-shitposts are earning you actual $$$. You start working that coffee shop job a little less. You design more bonsai tree stickers. Your fans love it. You love it. Imagine it.
For fans: Wherever you are in the world, support your favorite US creators on Tumblr from the comfort of, well, Tumblr. That’s right, get your favorite content first. Or more of it. Or simply a little somethin’ more deeply tailored to your tastes.
For improvements: Post+ is still in beta, which means it’s still evolving to suit your needs. Some improvements we’ve made based on your feedback:
We love hearing from you, and the best way for us to know what you want is for you to tell us about it, so please keep telling us ^-^ Over on WIP. Or via a support ticket. And come check out these FAQs, or find out How to Get Started.
Despite the fancy survey, changes to the UI and TOS reveal we’re getting the service in the future whether we want it or not. Obviously, Post+ is a terrible idea that is trying to bank revenue on user content. Unlike patreon or onlyfans, tumblr’s primary focus is on FAN content. The legality of this is NOT in the users favor and as the new tumblr TOS states, said users will be entirely liable for whatever legal matters arise.
SO WHAT ARE WE DOING?
Besides filling out the survey, it’s time to show tumblr we mean business and show our displeasure by hitting them where it hurts.
We’re proposing a 24 hour log off as phase one of this protest.
WHEN IS THE PROTEST?
August 6th 2021
12 am Eastern Time (US)
6am Central Europe Time
7am Moscow Standard Time
9:30 Indian Standard Time
12 noon Hong Kong Time/Australian Western
1:00 pm Japan Standard Time
1:30 pm Australian Cental time
2:00 pm Australian Eastern Time
August 5th 2021
11pm Central Time (US)
10pm Mountain Time (US)
9pm Pacific Time (US)
THE END TIME IS 24 HOURS FROM START TIME!!!
So no posting, no queues, no likes, and no reblogs!
WHAT IF I CAN’T/WHAT ELSE CAN I DO?
Like this post and share it AS MANY TIMES AS POSSIBLE. Use the hashtags #tumblrlogoff2021 or #postplusprotest on ANY and ALL social media.
WILL THIS WORK?
Maybe, maybe not. It’s an attempt at doing SOMETHING.
BECAUSE I’M A TIRED IDIOT, USE THIS TO DOUBLE CHECK YOUR TIME ZONE!!!!
As you might have noticed, we’re beta-testing something new: Tumblr Post+. What’s Post+? A big deal, for starters. Tumblr Post+ is our new subscription tool that allows creators to make some of their posts exclusive to paid subscribers and allows followers to support their favorite creators. It’s an added, optional feature you can take advantage of to empower your favorite artists, fanfic writers, or maybe even that one mashup Supernatural x Studyblr blog you’ve been following since 2016.
(3 a.m. infomercial voice) But wait, there’s more. We want to know every possible way we can make Post+ the best experience for you and your community. To do that, we’d love to hear from you. Specifically, we want your thoughts on how you’d use a tool that allows you to share and subscribe to additional content on your dash. What would you like to see? Don’t be shy. Get in touch. Do it often, if you like. We’re excited to hear your thoughts. If you’re interested in signing up for Post+ when we open it up to more creators, go ahead and fill out this form. And watch this space. Not like, literally. But go ahead now, click follow, and we’ll be back with more info for you very soon). Come be part of our next wave of creators.
I am not a lawyer, but I can decently interpret legalese and, being as I also suffer from tl;dr syndrome and assume others may as well, I took one for the team and went through the updated TOS for the post+ accounts and highlighted (what I understand to be) the most pertinent information, which ultimately comes down to this:
You cannot monetize copyrighted works (aka charge and earn money from fanfic, fanworks, etc) and if you do decide to put your fanworks behind a paywall via Tumblr, when you are inevitably sued, Tumblr will not protect you and will not defend you and you alone, personally, will be responsible for whatever monetary damages said lawsuit results in.
If anyone is a lawyer and knows I've gotten any of this wrong, please do not hesitate to correct me/this post.
Screenshots taken from Tumblr's TOS (updated 7-21-21), Stripe's Account Agreement, and the post+ FAQs.
1. Your paid account will not be hosted by tumblr; it is routed through a 3rd party.
2. By signing up for a paid account, you're entering into an agreement with Stripe, so in addition to Tumblr's TOS, you are also bound to Stripe's TOS.
3. Stripe, like Tumblr, will not defend you or protect you against any lawsuits.
4. Furthermore, you may end up owing Stripe money (indemnify = compensate)
5. Tumblr's TOS specifically states that you can't put any content on your post+ account that violates any laws, including laws that protect intellectual property rights of others. This is super important, because Tumblr's post+ FAQ also states that you can post anything that you would regularly post on tumblr, which I'm sure many will take to mean that gifsets, fanworks, etc are fair game, since all of that stuff can be posted on tumblr now. However, the difference is, you're not making money from the fanworks you're posting or reblogging now. Once money enters the equation, the game changes.
Tumblr is making it seem like any and all content goes for post+ accounts, knowing 90% of this site is fanworks. This is not true and you'll be opening yourself up for lawsuits if you charge for fanworks.
6. Tumblr further disclaims any and all liability in any legal issues.
tl;dr: Please do not make a post+ account, bc you will be opening yourself to lawsuits and if that happens, Tumblr's response will be not our problem, you agreed to all the terms which said you couldn't do that, sorry not sorry. Please protect yourself.
all jokes aside, it makes me very sad how literally the entire internet, especially social media, has just become more and more unapologetic in trying to wring as much money out of you as possible. can’t go on youtube without being bombarded by youtube red ads promising that if you just give them money, they’ll block the pesky ads who are also begging for your money. can’t stream a movie without searching for it on each of the dozens and dozens of streaming platforms. all demanding individual subscriptions for their tiny share of the world’s movies that used to just all be on netflix. every news site counting down your free three articles, all the while begging you to turn your adblock off. click off instagram’s stupid shopping tab, and the first post on your timeline is with #ad. and of course, now, tumblr’s adding post plus. i hate it!! hate getting advertised at everywhere i go. hate that social media’s not even supposed to be social anymore, just another thing to monetize. i’m so sick of it!!! can’t escape it ever!!! give us 9.99 per month for exclusive fucking content!! fuck!!
Earlier today we announced to the press that we are running a beta test program for Post+, Tumblr’s newest add-on subscription tool. Post+ is a completely optional tool that will allow creators to make some of their posts exclusive to their paid subscribers. You can read more about it right over here on our @postplus Tumblr. This feature is being tested by a small group of incredible creators on Tumblr.
We want to hear about what you like, what you love, and what concerns you. Even if it’s not very nice. Tell us. We can take it. We WANT that feedback. It helps us make Tumblr better.
What we won’t ever accept is the targeted harassment and threats these creators have endured since this afternoon. These creators are some of the most talented people around, and all they’re doing is testing out a feature. These are the people who graciously agreed to pilot a program to help us discover bugs before we open it up to all creators. These are the humans who are testing a feature that we hope will soon help thousands of Tumblr creators feel empowered, get rewarded for their efforts, and find support within their community.
Our Community Guidelines are clear: Don't engage in targeted abuse, bullying, or harassment.
Anyone in violation of these guidelines will be dealt with swiftly and will be forced to contend with the appropriate consequences. It’s okay to tell us how you feel. It’s not okay to bully someone because you disagree with their choices.
Oh, thank you for asking this totally unprompted question! Tumblr Post+ is our new tool that allows creators to cater additional content on their posts to an audience of paying supporters. It’s an optional way to support and encourage your favorite creators on Tumblr. And it’s all done in the existing post form, with the tools you already know and love.
Creators are the backbone of Tumblr—whether they’re GIF artists, illustrators, comedians, cosplayers, or just effervescent shitposters. We have believed in empowering the world’s creators to show off their best work from the very beginning. Post+ now gives those creators the ability to earn money from their work.
Post+ is optional, right?
Right! Post+ simply gives creators the freedom to pick and choose which content they want to share publicly and which content they especially want to share with their paid supporters. Post+ is a completely optional program. Creators decide whether to participate, choose how to use it, and select the pricing structure they want for their supporters.
Can I have it?
When Post+ fully launches, it will be available to anyone who wants to use it. Right now, it’s still in its beta phase of testing. We want to ensure that everyone’s Post+ experience is without any hiccups or bugs. We’re working with a small number of creators who are testing it out for us. But! If you want to get notified when more beta testing spaces open up, please sign up here.
If you want to stay up-to-date on all things Post+, give @postplus a follow. It’s where we’re posting FAQs and answering your questions. If you have feedback for us, fill out this survey here. Thanks for your patience, Tumblr.