Tumgik
#Trademark
Text
It all started with a mouse
Tumblr media
For the public domain, time stopped in 1998, when the Sonny Bono Copyright Act froze copyright expirations for 20 years. In 2019, time started again, with a massive crop of works from 1923 returning to the public domain, free for all to use and adapt:
https://web.law.duke.edu/cspd/publicdomainday/2019/
No one is better at conveying the power of the public domain than Jennifer Jenkins and James Boyle, who run the Duke Center for the Study of the Public Domain. For years leading up to 2019, the pair published an annual roundup of what we would have gotten from the public domain in a universe where the 1998 Act never passed. Since 2019, they've switched to celebrating what we're actually getting each year. Last year's was a banger:
https://pluralistic.net/2022/12/20/free-for-2023/#oy-canada
But while there's been moderate excitement at the publicdomainification of "Yes, We Have No Bananas," AA Milne's "Now We Are Six," and Sherlock Holmes, the main event that everyone's anticipated arrives on January 1, 2024, when Mickey Mouse enters the public domain.
The first appearance of Mickey Mouse was in 1928's Steamboat Willie. Disney was critical to the lobbying efforts that extended copyright in 1976 and again in 1998, so much so that the 1998 Act is sometimes called the Mickey Mouse Protection Act. Disney and its allies were so effective at securing these regulatory gifts that many people doubted that this day would ever come. Surely Disney would secure another retrospective copyright term extension before Jan 1, 2024. I had long arguments with comrades about this – people like Project Gutenberg founder Michael S Hart (RIP) were fatalistically certain the public domain would never come back.
But they were wrong. The public outrage over copyright term extensions came too late to stave off the slow-motion arson of the 1976 and 1998 Acts, but it was sufficient to keep a third extension away from the USA. Canada wasn't so lucky: Justin Trudeau let Trump bully him into taking 20 years' worth of works out of Canada's public domain in the revised NAFTA agreement, making swathes of works by living Canadian authors illegal at the stroke of a pen, in a gift to the distant descendants of long-dead foreign authors.
Now, with Mickey's liberation bare days away, there's a mounting sense of excitement and unease. Will Mickey actually be free? The answer is a resounding YES! (albeit with a few caveats). In a prelude to this year's public domain roundup, Jennifer Jenkins has published a full and delightful guide to The Mouse and IP from Jan 1 on:
https://web.law.duke.edu/cspd/mickey/
Disney loves the public domain. Its best-loved works, from The Sorcerer's Apprentice to Sleeping Beauty, Pinnocchio to The Little Mermaid, are gorgeous, thoughtful, and lively reworkings of material from the public domain. Disney loves the public domain – we just wish it would share.
Disney loves copyright's other flexibilities, too, like fair use. Walt told the papers that he took his inspiration for Steamboat Willie from Charlie Chaplin and Douglas Fairbanks, making fair use of their performances to imbue Mickey with his mischief and derring do. Disney loves fair use – we just wish it would share.
Disney loves copyright's limitations. Steamboat Willie was inspired by Buster Keaton's silent film Steamboat Bill (titles aren't copyrightable). Disney loves copyright's limitations – we just wish it would share.
As Jenkins writes, Disney's relationship to copyright is wildly contradictory. It's the poster child for the public domain's power as a source of inspiration for worthy (and profitable) new works. It's also the chief villain in the impoverishment and near-extinction of the public domain. Truly, every pirate wants to be an admiral.
Disney's reliance on – and sabotage of – the public domain is ironic. Jenkins compares it to "an oil company relying on solar power to run its rigs." Come January 1, Disney will have to share.
Now, if you've heard anything about this, you've probably been told that Mickey isn't really entering the public domain. Between trademark claims and later copyrightable elements of Mickey's design, Mickey's status will be too complex to understand. That's totally wrong.
Tumblr media
Jenkins illustrates the relationship between these three elements in (what else) a Mickey-shaped Venn diagram. Topline: you can use all the elements of Mickey that are present in Steamboat Willie, along with some elements that were added later, provided that you make it clear that your work isn't affiliated with Disney.
Let's unpack that. The copyrightable status of a character used to be vague and complex, but several high-profile cases have brought clarity to the question. The big one is Les Klinger's case against the Arthur Conan Doyle estate over Sherlock Holmes. That case established that when a character appears in both public domain and copyrighted works, the character is in the public domain, and you are "free to copy story elements from the public domain works":
https://freesherlock.files.wordpress.com/2013/12/klinger-order-on-motion-for-summary-judgment-c.pdf
This case was appealed all the way to the Supreme Court, who declined to hear it. It's settled law.
Tumblr media
So, which parts of Mickey aren't going into the public domain? Elements that came later: white gloves, color. But that doesn't mean you can't add different gloves, or different colorways. The idea of a eyes with pupils is not copyrightable – only the specific eyes that Disney added.
Other later elements that don't qualify for copyright: a squeaky mouse voice, being adorable, doing jaunty dances, etc. These are all generic characteristics of cartoon mice, and they're free for you to use. Jenkins is more cautious on whether you can give your Mickey red shorts. She judges that "a single, bright, primary color for an article of clothing does not meet the copyrightability threshold" but without settled law, you might wanna change the colors.
But what about trademark? For years, Disney has included a clip from Steamboat Willie at the start of each of its films. Many observers characterized this as a bid to create a de facto perpetual copyright, by making Steamboat Willie inescapably associated with products from Disney, weaving an impassable web of trademark tripwires around it.
But trademark doesn't prevent you from using Steamboat Willie. It only prevents you from misleading consumers "into thinking your work is produced or sponsored by Disney." Trademarks don't expire so long as they're in use, but uses that don't create confusion are fair game under trademark.
Copyrights and trademarks can overlap. Mickey Mouse is a copyrighted character, but he's also an indicator that a product or service is associated with Disney. While Mickey's copyright expires in a couple weeks, his trademark doesn't. What happens to an out-of-copyright work that is still a trademark?
Luckily for us, this is also a thoroughly settled case. As in, this question was resolved in a unanimous 2000 Supreme Court ruling, Dastar v. Twentieth Century Fox. A live trademark does not extend an expired copyright. As the Supremes said:
[This would] create a species of mutant copyright law that limits the public’s federal right to copy and to use expired copyrights.
This elaborates on the Ninth Circuit's 1996 Maljack Prods v Goodtimes Home Video Corp:
[Trademark][ cannot be used to circumvent copyright law. If material covered by copyright law has passed into the public domain, it cannot then be protected by the Lanham Act without rendering the Copyright Act a nullity.
Despite what you might have heard, there is no ambiguity here. Copyrights can't be extended through trademark. Period. Unanimous Supreme Court Decision. Boom. End of story. Done.
But even so, there are trademark considerations in how you use Steamboat Willie after Jan 1, but these considerations are about protecting the public, not Disney shareholders. Your uses can't be misleading. People who buy or view your Steamboat Willie media or products have to be totally clear that your work comes from you, not Disney.
Tumblr media
Avoiding confusion will be very hard for some uses, like plush toys, or short idents at the beginning of feature films. For most uses, though, a prominent disclaimer will suffice. The copyright page for my 2003 debut novel Down and Out in the Magic Kingdom contains this disclaimer:
This novel is a work of fiction, set in an imagined future. All the characters and events portrayed in this book, including the imagined future of the Magic Kingdom, are either fictitious or are used fictitiously. The Walt Disney Company has not authorized or endorsed this novel.
https://us.macmillan.com/books/9781250196385/downandoutinthemagickingdom
Here's the Ninth Circuit again:
When a public domain work is copied, along with its title, there is little likelihood of confusion when even the most minimal steps are taken to distinguish the publisher of the original from that of the copy. The public is receiving just what it believes it is receiving—the work with which the title has become associated. The public is not only unharmed, it is unconfused.
Trademark has many exceptions. The First Amendment protects your right to use trademarks in expressive ways, for example, to recreate famous paintings with Barbie dolls:
https://www.copyright.gov/fair-use/summaries/mattel-walkingmountain-9thcir2003.pdf
And then there's "nominative use": it's not a trademark violation to use a trademark to accurately describe a trademarked thing. "We fix iPhones" is not a trademark violation. Neither is 'Works with HP printers.' This goes double for "expressive" uses of trademarks in new works of art:
https://en.wikipedia.org/wiki/Rogers_v._Grimaldi
What about "dilution"? Trademark protects a small number of superbrands from uses that "impair the distinctiveness or harm the reputation of the famous mark, even when there is no consumer confusion." Jenkins says that the Mickey silhouette and the current Mickey character designs might be entitled to protection from dilution, but Steamboat Willie doesn't make the cut.
Jenkins closes with a celebration of the public domain's ability to inspire new works, like Disney's Three Musketeers, Disney's Christmas Carol, Disney's Beauty and the Beast, Disney's Around the World in 80 Days, Disney's Alice in Wonderland, Disney's Snow White, Disney's Hunchback of Notre Dame, Disney's Sleeping Beauty, Disney's Cinderella, Disney's Little Mermaid, Disney's Pinocchio, Disney's Huck Finn, Disney's Robin Hood, and Disney's Aladdin. These are some of the best-loved films of the past century, and made Disney a leading example of what talented, creative people can do with the public domain.
As of January 1, Disney will start to be an example of what talented, creative people give back to the public domain, joining Dickens, Dumas, Carroll, Verne, de Villeneuve, the Brothers Grimm, Twain, Hugo, Perrault and Collodi.
Public domain day is 17 days away. Creators of all kinds: start your engines!
Tumblr media
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/12/15/mouse-liberation-front/#free-mickey
Tumblr media
Image: Doo Lee (modified) https://web.law.duke.edu/sites/default/files/images/centers/cspd/pdd2024/mickey/Steamboat-WIllie-Enters-Public-Domain.jpeg
CC BY 4.0 https://creativecommons.org/licenses/by/4.0/deed.en
6K notes · View notes
thecolacorporation · 10 days
Text
Tumblr media Tumblr media
Last week I received a cease and desist letter, claiming that my F*CK THE LAPD design was in violation of LAPD intellectual property. A few days later my lawyer sent this letter, seen here in its entirety.
2K notes · View notes
jayblanc · 3 months
Text
Further news on the Chengdu 2023 Worldcon Scandal
The more we know, the less honest the Hugo results look. And there's some questions about how the Chendgu 2023 Worldcon was organised.
First of all, the Numbers Don't Add Up. Literally.
Second, it appears that the Chendgu 2023 Worldcon might have been coopted by Chinese Publishing companies. And that their corporate promotion lists might have been used as voting slates. This comes after a game of musical chairs, relocation and alterations from the original winning bid organisation to a new holding company. I have asked Kevin Standlee, chair of the WSFS Marks Protecttion Committee, to clarify what due diligence was taken to protect the Worldcon and Hugo trademarks. (Information via Arthur Lia and other commenters.)
Tumblr media Tumblr media
Third, Chinese fandom is also upset over this. Using carefully selected phrasing to express their displeasure at "unspeakable factors". (Via Ersatz Culture at File 770)
Tumblr media
Finally Hugo Administrator Dave McCarty categorically declares that the Ballot was conducted properly. He also declines to explain any of the discrepancies, or explain the precise reason for the unexplained disqualifications. He also stated that those who had any further questions "can't understand plain English" and "are slow".
Tumblr media
This all strengthens my concerns, and widens them to the possibility that the name of the Hugo Awards and the Worldcon was deliberately coopted by a publishing business group in China. There's the strong possibility that this means that an unfettered licence to the trademarks that protect the Hugo Awards might have slipped into the hands of people willing to abuse them.
I note that Saudi Arabia, Tel Aviv, and Uganda all have bids for future Worldcons.
2K notes · View notes
bakutenshi · 3 months
Text
Tumblr media
lushie
173 notes · View notes
prokopetz · 11 months
Text
Dumb media interpretation #137: the central plot device of Across the Spider-Verse is just what happens when you live in a multiverse whose metaphysical framework is isomorphic with early 21st Century intellectual property law.
674 notes · View notes
chernobyldog99 · 1 year
Text
Tumblr media Tumblr media
been thinking about twin fantasy lately (click for better quality)
256 notes · View notes
sadtrademark · 8 months
Text
Tumblr media
52 notes · View notes
unhinged-nymph · 2 years
Photo
Tumblr media
Everyone’s in love with Shane 😍
385 notes · View notes
podado-t-memes · 1 year
Text
Tumblr media
I just want them back 😭😭 give me back my Bois Mattel! 😩
...
Me thinks I has a problem 😬😬
Oh well 🫠🫣🤪
MH brain rot is real and it's plaguing my mind 🧠🧠
196 notes · View notes
candycoatedghoul · 8 months
Text
whats a trans girl without her unregistered firearm?
44 notes · View notes
law-witch · 1 year
Photo
Tumblr media
barely a year and a half of taking shit from attorneys as a paralegal before I realized if you can’t beat em, join em. 
but also I was invited to teach trademark searching at a law school IP clinic and loved it so much that I'm going to spend the rest of my life chasing that feeling. 
176 notes · View notes
dailytomlinson · 2 years
Text
Tumblr media Tumblr media Tumblr media
The 28 Programme trademark is under analysis/examination and all goes accordingly, Louis should have it by November 30th, 2022.
387 notes · View notes
arsenicalofarsons · 9 months
Text
Tumblr media
I can never draw the octopus/squid icons properly ugh
32 notes · View notes
Text
i learned that DC Comics sued the sneaker company DC Shoes because of their similar logo. However it turned out that DC Comics hadn't trademarked their logo properly, so they lost the case and had to pay the shoe company every year to use their own logo (x)
Tumblr media
418 notes · View notes
vladimir777sk · 14 days
Text
Интеллектуальная собственность. Дайджест.
Tumblr media
В Microsoft изобрели персонализированные уведомления о зарядке устройства
Одна из последних патентных заявок Microsoft посвящена системе персонализированных уведомлений о том, что владельцу нужно зарядить свой гаджет. Персонализация реализуется на основе изучения его личных паттернов использования.
Техногигант обещает предсказывать поведение пользователя на основе его предыдущих действий и заблаговременно предупреждать его, что надо поставить телефон на зарядку. Уведомления могут быть реализованы по-разному, например, сообщениями на экране, включением или переменой цвета светодиода.
Технология уже вызвала настороженность по поводу защиты персональных данных. Один из вариантов реализации подразумевает отслеживание того, в какие игры играет пользователь, с кем он играет и использует ли гарнитуру.
Помощь роботов изобретателям должна быть прозрачна и проверена
Tumblr media
Американские патентные поверенные при подаче патентных заявок должны раскрывать вклад искусственного интеллекта в изобретение. Ведомство по патентам и товарным знакам США выпустило новый гайдлайн по оформлению охранных документов на технологии, созданные с помощью ИИ-моделей. Помимо запрета опускать описание вклада ИИ в разработку, он содержит требование проверять текст заявки и всю указанную в нём информацию, если заявку тоже составлял искусственный интеллект. Иначе возможны критические ошибки и упущения.
Предыдущее руководство USPTO по подаче заявок на изобретения с участием ИИ утверждало, что патенты будут выдаваться только в случае существенного вклада человека в разработку. Правда, как именно оценивать уровень вклада и каким он должен быть, пока не описано.
LG продали патенты на мобильные кодеки китайской Oppo
Корейские производители электроники продали часть патентного портфеля, связанного со смартфонами, китайской компании Oppo. Всего было продано 48 патентов. В основном они относятся к кодекам, то есть, ПО для сжатия цифрового видео и аудио и преобразования в популярные форматы, такие, как MP4 и AAC.
Это незначительная часть интеллектуальной собственности для LG, у корпорации в активе осталось более 24 000 патентов, связанных с 4G, 5G, Wi-Fi и другими ключевыми для мобильной передачи данных технологиями.
С рынка смартфонов корейцы ушли несколько лет назад, не выдержав конкуренции с более активными, специализированными и современными игроками. Подразделение LG Mobile генерировало операционные убытки с 2015 года. Компания пыталась исправить эту ситуацию, выпустила несколько интересных моделей смартфонов, но успеха не добилась.
Amazon оказался виновным на полмиллиарда в нарушении ключевых облачных патентов
Крупнейший провайдер облачных сервисов Amazon Web Services заплатит компании Kove $525 млн за нарушение патентов в области технологий хранения данных, решил суд. Спорные технологии, по утверждениям представителей Kove, являются критичными в реализации хранения и извлечения больших объемов данных для облачных вычислений.
Базирующаяся в Чикаго Kove подала на Amazon в суд в 2018 году и утверждает, что стала пионером в области технологий высокопроизводительного облачного хранения данных задолго до прихода популярности облачных технологий. Amazon собирается подавать апелляцию, утверждая, что патенты недействительны.
Tesla показала пальцы и колени нового робота
Несколько свежих патентных заявок Tesla описывают узлы, обеспечивающие движение их нового человекообразного робота Optimus Gen 2. Несколько месяцев назад компания официально представила этот проект роботов нового поколения, которые смогут взять на себя выполняемые людьми повторяющиеся задачи.
Новые роботы Tesla оказались убедительнее предыдущего поколения. В частности, в них используются разработанные и созданные силами самой корпорации приводы, обеспечивающие движение конечностей.
В одном из новых патентов описывается сам привод и методология его проектирования. Описано несколько типов приводов: одни типы используются для сочленений бедер и плеч с туловищем, другие типы — для запястий, локтей и голеней, прочие — для коленей и т.д.
Отдельный патент посвящён коленному суставу, в котором нижняя часть может вращаться относительно верхней по нескольким осям вращения.
В патенте на роборуку описываются пальцы с отдель��ыми приводами, которые обеспечивают им повышенную подвижность и ловкость.
9 notes · View notes
bouncing-flowers · 5 months
Text
I need to be kissed by someone who puts their hands on your face or I’m gonna walk into the lake.
19 notes · View notes