She-ra (2018) Official Merch
I've made a loooong post about She-ra merch and its weirdness, but I wanted to summarize it in the most comprehensive list of official merch for the 2018 Netflix reboot that I could assemble. I'm sure I've missed some stuff, though, so I'll update this if I find anything. Thanks to everyone who contributed, especially Clare and Tippen.
I did deep dives (with pictures and details) on con exclusive and promotion exclusive merch. Basic info on those is included below the read more of this post.
Everything with [L] at the end of its bulletpoint - or an * inside one - has a photo in the long post. I provided links to official photos/listings when possible, but most of them are defunct.
Pins/Accessories/Clothing (active):
A bunch of jewelry (necklaces, rings, earrings) and enamel pins from Han Cholo (+ one iron-on patch). I've seen resellers claim the chibi pins were exclusive to a convention, but they're up on the website. The long post* has pictures of these if they ever go down, and the actual convention-exclusive ones can be found in the con post.
Amazon print-on-demand clothing (+ tote bags and pop sockets) with a lot of different designs that are hidden on the site but still purchasable, see this post for details, and here's the direct link.
Once you find a design you like, you can search its name in the regular search bar (for instance, there's a shirt design called "Power Stripes Catra," for that one you have to search just "Stripes Catra") to see all the kinds of items it comes on, usually a variety of tops/outerwear, maybe a tote, and sometimes pop sockets.
Bioworld also had licensed merch, but some designs are hidden on their store page, so the link shows everything available but includes both the reboot and the 80s original. As of writing, they have one lunchbox, two adult t-shirts, one adult crop top, and two youth shirts for the reboot.
Media (active):
A DVD of just the first three seasons (there's a box sleeve version that includes stickers and it's never clear in listings if this is the only version and they just don't show the sleeve or if they're two separate things). This is still for sale at multiple retailers, but there's no way we're ever getting a full boxset.
There were a couple of books: the Rebel Princess Guide, the Legend of the Fire Princess graphic novel, and then some small "novels." These are still available at multiple retailers, but the novels weren't made by the crew and at least some of these contradict basic facts from season one, so they're less canon than many fanfics despite being licensed.
Everything from this point on is out of production and only available via resale.
Toys/Figures (defunct):
Eight fashion dolls. The line had Adora, Glimmer, Bow, Catra, and She-ra (season one version), Battle Armor She-ra (2-pack with a model of Swift Wind featuring their Battle of Bright Moon looks), and a deluxe She-ra & Shadow Weaver 2-pack (SDCC 2019 exclusive). These dolls were supposed to be Target exclusive, but the rollout was botched and now they're collectors' items. There were also four cancelled dolls that were supposed to be part of the line.
Two Super7 action figures in a Catra & Adora 2-pack with limited articulation. They're rare collector's items too, though this time it's just because they were a limited run. [L]
A plastic toy Sword of Protection and shield sized for children. The sword lit up and said "For the honor of Grayskull!" when you lifted it. The gem was semi-transparent and had a picture of She-ra under it. This was a Target and Amazon exclusive (Mattel & Target are always holding hands 🤝). [L]
Clothes/Dress-up/Accessories (defunct):
Four licensed She-ra costumes (season one version) of varying quality: a Target-exclusive one in limited sizes, one from Disguise in a wider range of sizes, one from Party City (as well as a wig and Sword of Protection prop licensed under Classic Media) for children, and one from Rubie's Costume Company (with a season one Catra costume to match, as well as separate accessory packs and wigs for both characters) that was also available at Party City. [L]
Her Universe used their Netflix license to make three shirts, two jackets, an earring set, and a wallet. Photos in the long post* if these links go down (they are discontinued, after all). Bioworld (remember them?) are actually the producers of the earrings with their name rather than Her Universe's branding being found on the backing card.
Hot Topic made a few shirts (like, three. I don't have the primary link for the third design). [L]
Misc (defunct):
Zaks Design-A-Tumbler, a plastic see-through drink tumbler with a sticker sheet provided so you can place the character graphics inside as desired. Features the key character art seen on most other merch for the Best Friend Squad as well as the sword, the moonstone, Swift Wind for the horse girls, and some random sparkles and hearts to fill space. It was available via Amazon and Walmart.
Comcanroll made a Sword of Protection keychain, also defunct. [L]
Beneath the cut are con exclusives and promotional items that were not for sale (at all, or at least by themselves) but that you can still probably hunt down online. Also... still available apps.
I can't believe this is real but there are two apps. She-Ra Stickers is available on iOS and Android and is exactly what you expect: "stickers" (pngs) to send in texting conversations. She-ra Gems of Etheria (also still available on iOS and Android) is a match 3+ game. It doesn't have micro transactions or ads (since, you know, the whole thing is an ad) so it's actually better than most things on the app store.
@tippenfunkaport also made a post about "digital merch" (backgrounds, printed papercrafts, etc) that Dreamworks posted online.
Promotion Exclusives:
I made a separate post for promo-exclusive merch. Things marked with an [L] still have photos in the long post, but photos are better gathered for all of these things in the promo-exclusive post, so please look at that one if any of these interest you.
Lootcrate/Lootwear made a pair of socks, a notebook, and a tumbler all featuring the season one She-ra silhouette. These were only available as part of their subscription service and not for individual sale. [L]
A Sonic kids meal tie-in that featured: magnets of the characters, funko-esque She-ra and Hordak figures, Swift Wind & Imp "straw buddies," and a small inflatable toy Sword of Protection. [L]
The following is promotional material that was never available to the general public:
A statuette of She-ra sent out to family bloggers to promote season four. Very limited due to the tiny production and being fragile. [L]
An equally rare metal lunchbox was sent out exclusively to influencers to promote season one.
Media press kits included a number of items that made it to the public as con-exclusives (see below for more details): collectors cards, buttons, and a foam tiara.
Stickers plugging the Dreamworks Careers' socials were also produced, likely for recruitment. [L]
Gray zip-up hoodies with a small sword on the front (pocket area placement) and a larger logo on the back were made for the crew and never available outside of Dreamworks.
A shirt featuring a graphic of She-ra riding Swift Wind with the She-ra logo in the corner - distribution & source currently unknown. Looks similar but is distinct from an existing Amazon POD design. Best guess is it was given out at an event (con, reviewer promo, employee event, etc), but I'm putting it here since I have no clue where it was from.
Con exclusives (defunct):
I made a separate post for con-exclusive promo items. Some of these still have photos in the long post, but photos and details about which cons they were available at and such are gathered in the con-exclusive post.
Button pin sets (4 sets, 4 buttons each) were at comic cons. These were possibly also available on Amazon for a time but I can't find confirmation on that beyond a backing card logo that could just mean the backing card itself was produced by Amazon. They aren't for sale now either way.
A foam She-ra crown and flat plastic/foam Sword of Protection, handed out at multiple cons.
She-ra socks designed after her uniform (including a cape on the back) seem to have been given out at cons. Photos are only in the long post* because they aren't good and I ran out of room.
There's a number of official poster designs that were handed out (mostly as mini posters) at cons, but most listings online are reprints.
Collector's cards were handed out at cons, probably SDCC.
Temporary tattoos, stickers, bookmarks, and coloring sheets were handed out at Power-Con (years unknown) and possibly other locations, likely those that sold the Scholastic books. [L]
A plastic shopping bag, made to be a disposable advertisement, exclusive to Anime Expo 2019. This one also don't have a photo in the con exclusive post because it's just one of the poster designs already in there, but there is a (wrinkly) photo in the long post*.
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Ok so we know you love Benny (rightfully so, I mean look at the man) but do you have any thoughts on the other Chairmen? Swank and Tommy specifically?
I have so many thoughts on the Vegas families but even more on the Chairmen just because of how unique their position is.
Like to start off, I have mentioned and still fully believe the Chairmen are the most paranoid and distrusting of all of the Vegas families. You can get sucked into many personal dramas and plights when it comes to the other Vegas Families; Quest-lines that get you super involved with their inner workings and pasts, ergo, quest-lines like Beyond the Beef and How Little We Know. Other than the very little side quest we get from Tommy, where you don’t even out in a good word for the Aces Theater for the talent recruits, your very boxed out with the Chairmen.
While the other families are more curious and intrigued by the NCR and Legion tensions rising, House being killed and other things, the Chairmen are always paranoid, concerned and negative. They mention wanting to leave like in the old days but can’t drop the act. They don’t mention anything that isn’t in a way that relates back to them and it tells how little they wish to or do interact with those outside the family. Swank mentions how he doesn’t trust the other families and the sentiments are shared with Tommy who discourages you from seeing the other sights. They are probably not purposely isolating themselves but they keep to their own. I only think this is extrapolated by House favoring Benny as a successor and possibly more restrictions on them. They were the first family and likely the prototype of whatever is detailed in their contracts. House was not as lenient as he is now, taking Swank referring to House’s rules into account.
Specifically about Tommy and Swank is interesting. Tommy feels like he’s older to me, not like more mature but he’s been around to see how far the Boot-Riders changed into the Chairmen. He’s not like an old guy either but older than Swank and Benny. I like to think he’s a middle ground to Swank and Benny, where Benny is the idealist, Swank is the nihilist and he’s there realist. You gotta real with people when you work in entertainment. He has a keen eye and can tell when things aren’t right but doesn’t jump out of his lane, not without provocation that is. In relation to Benny, I think Tommy’s like a snide older brother type guy. He rips on Benny cause the guy is so obsessed with not being seen as a tribal anymore but Tommy of all people can see when someone is playing too much into a bit. Benny keeps him close cause he keeps him real.
Swank is described in universe by House as being dependable but unimaginative. I don’t think that’s fully the case but he isn’t the person to push things in my eyes either. He has complaints but he does what he’s asked of and is loyal. More of a “Are you sure” Man than a “Yes” Man. I don’t think he sees the best in the people around him but prefers to see them as static. I take this with how hard it is to convince him that Benny is a traitor and how he seems shocked you are so ready to kill him. Things run a certain why and it’s why he likes that. It’s why he’s so good a managing The Tops. He wants things to run smooth and easy and everyone to be having a time. He’s the type to struggle with a shift in change at first but then forget why when the new song and dance start to come naturally. He plays the part just like Benny but also reminds him of what they came from. He’s his most trusted advisor and friend keeps him in focus.
This is all personal opinion and just a quick run down of it. But I hope I answered at least some of what you asked:p
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