She-ra (2018) Official Merch
I've made a loooong post about She-ra merch and its weirdness, but I wanted to summarize it in the most comprehensive list of official merch for the 2018 Netflix reboot that I could assemble. I'm sure I've missed some stuff, though, so I'll update this if I find anything. Thanks to everyone who contributed, especially Clare and Tippen.
I did deep dives (with pictures and details) on con exclusive and promotion exclusive merch. Basic info on those is included below the read more of this post.
Everything with [L] at the end of its bulletpoint - or an * inside one - has a photo in the long post. I provided links to official photos/listings when possible, but most of them are defunct.
Pins/Accessories/Clothing (active):
A bunch of jewelry (necklaces, rings, earrings) and enamel pins from Han Cholo (+ one iron-on patch). I've seen resellers claim the chibi pins were exclusive to a convention, but they're up on the website. The long post* has pictures of these if they ever go down, and the actual convention-exclusive ones can be found in the con post.
Amazon print-on-demand clothing (+ tote bags and pop sockets) with a lot of different designs that are hidden on the site but still purchasable, see this post for details, and here's the direct link.
Once you find a design you like, you can search its name in the regular search bar (for instance, there's a shirt design called "Power Stripes Catra," for that one you have to search just "Stripes Catra") to see all the kinds of items it comes on, usually a variety of tops/outerwear, maybe a tote, and sometimes pop sockets.
Bioworld also had licensed merch, but some designs are hidden on their store page, so the link shows everything available but includes both the reboot and the 80s original. As of writing, they have one lunchbox, two adult t-shirts, one adult crop top, and two youth shirts for the reboot.
Media (active):
A DVD of just the first three seasons (there's a box sleeve version that includes stickers and it's never clear in listings if this is the only version and they just don't show the sleeve or if they're two separate things). This is still for sale at multiple retailers, but there's no way we're ever getting a full boxset.
There were a couple of books: the Rebel Princess Guide, the Legend of the Fire Princess graphic novel, and then some small "novels." These are still available at multiple retailers, but the novels weren't made by the crew and at least some of these contradict basic facts from season one, so they're less canon than many fanfics despite being licensed.
Everything from this point on is out of production and only available via resale.
Toys/Figures (defunct):
Eight fashion dolls. The line had Adora, Glimmer, Bow, Catra, and She-ra (season one version), Battle Armor She-ra (2-pack with a model of Swift Wind featuring their Battle of Bright Moon looks), and a deluxe She-ra & Shadow Weaver 2-pack (SDCC 2019 exclusive). These dolls were supposed to be Target exclusive, but the rollout was botched and now they're collectors' items. There were also four cancelled dolls that were supposed to be part of the line.
Two Super7 action figures in a Catra & Adora 2-pack with limited articulation. They're rare collector's items too, though this time it's just because they were a limited run. [L]
A plastic toy Sword of Protection and shield sized for children. The sword lit up and said "For the honor of Grayskull!" when you lifted it. The gem was semi-transparent and had a picture of She-ra under it. This was a Target and Amazon exclusive (Mattel & Target are always holding hands 🤝). [L]
Clothes/Dress-up/Accessories (defunct):
Four licensed She-ra costumes (season one version) of varying quality: a Target-exclusive one in limited sizes, one from Disguise in a wider range of sizes, one from Party City (as well as a wig and Sword of Protection prop licensed under Classic Media) for children, and one from Rubie's Costume Company (with a season one Catra costume to match, as well as separate accessory packs and wigs for both characters) that was also available at Party City. [L]
Her Universe used their Netflix license to make three shirts, two jackets, an earring set, and a wallet. Photos in the long post* if these links go down (they are discontinued, after all). Bioworld (remember them?) are actually the producers of the earrings with their name rather than Her Universe's branding being found on the backing card.
Hot Topic made a few shirts (like, three. I don't have the primary link for the third design). [L]
Misc (defunct):
Zaks Design-A-Tumbler, a plastic see-through drink tumbler with a sticker sheet provided so you can place the character graphics inside as desired. Features the key character art seen on most other merch for the Best Friend Squad as well as the sword, the moonstone, Swift Wind for the horse girls, and some random sparkles and hearts to fill space. It was available via Amazon and Walmart.
Comcanroll made a Sword of Protection keychain, also defunct. [L]
Beneath the cut are con exclusives and promotional items that were not for sale (at all, or at least by themselves) but that you can still probably hunt down online. Also... still available apps.
I can't believe this is real but there are two apps. She-Ra Stickers is available on iOS and Android and is exactly what you expect: "stickers" (pngs) to send in texting conversations. She-ra Gems of Etheria (also still available on iOS and Android) is a match 3+ game. It doesn't have micro transactions or ads (since, you know, the whole thing is an ad) so it's actually better than most things on the app store.
@tippenfunkaport also made a post about "digital merch" (backgrounds, printed papercrafts, etc) that Dreamworks posted online.
Promotion Exclusives:
I made a separate post for promo-exclusive merch. Things marked with an [L] still have photos in the long post, but photos are better gathered for all of these things in the promo-exclusive post, so please look at that one if any of these interest you.
Lootcrate/Lootwear made a pair of socks, a notebook, and a tumbler all featuring the season one She-ra silhouette. These were only available as part of their subscription service and not for individual sale. [L]
A Sonic kids meal tie-in that featured: magnets of the characters, funko-esque She-ra and Hordak figures, Swift Wind & Imp "straw buddies," and a small inflatable toy Sword of Protection. [L]
The following is promotional material that was never available to the general public:
A statuette of She-ra sent out to family bloggers to promote season four. Very limited due to the tiny production and being fragile. [L]
An equally rare metal lunchbox was sent out exclusively to influencers to promote season one.
Media press kits included a number of items that made it to the public as con-exclusives (see below for more details): collectors cards, buttons, and a foam tiara.
Stickers plugging the Dreamworks Careers' socials were also produced, likely for recruitment. [L]
Gray zip-up hoodies with a small sword on the front (pocket area placement) and a larger logo on the back were made for the crew and never available outside of Dreamworks.
A shirt featuring a graphic of She-ra riding Swift Wind with the She-ra logo in the corner - distribution & source currently unknown. Looks similar but is distinct from an existing Amazon POD design. Best guess is it was given out at an event (con, reviewer promo, employee event, etc), but I'm putting it here since I have no clue where it was from.
Con exclusives (defunct):
I made a separate post for con-exclusive promo items. Some of these still have photos in the long post, but photos and details about which cons they were available at and such are gathered in the con-exclusive post.
Button pin sets (4 sets, 4 buttons each) were at comic cons. These were possibly also available on Amazon for a time but I can't find confirmation on that beyond a backing card logo that could just mean the backing card itself was produced by Amazon. They aren't for sale now either way.
A foam She-ra crown and flat plastic/foam Sword of Protection, handed out at multiple cons.
She-ra socks designed after her uniform (including a cape on the back) seem to have been given out at cons. Photos are only in the long post* because they aren't good and I ran out of room.
There's a number of official poster designs that were handed out (mostly as mini posters) at cons, but most listings online are reprints.
Collector's cards were handed out at cons, probably SDCC.
Temporary tattoos, stickers, bookmarks, and coloring sheets were handed out at Power-Con (years unknown) and possibly other locations, likely those that sold the Scholastic books. [L]
A plastic shopping bag, made to be a disposable advertisement, exclusive to Anime Expo 2019. This one also don't have a photo in the con exclusive post because it's just one of the poster designs already in there, but there is a (wrinkly) photo in the long post*.
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losing my mind like. sorry i know i never shut up about dark pete burning the whole mafia world down to save vegas and macau but. i've seriously been losing my mind over it like
give me vegas and macau being late home after vegas went to pick macau up at school on his bike and not answering their phones and pete immediately knowing something is wrong. give me pete calling chay to ask if he saw them actually leave together and then, at chay's affirmative answer, calling arm all business-like: "i need a favor, but you can't tell anyone about it. if you won't help me just say so right away, i don't have time to waste." give me pete asking arm to hack into the security cameras on the way from macau's school to their home and watching all the footages until he spots a van cutting vegas' bike off and then taking vegas and macau away.
give me pete figuring out it's not a ransom situation but a personal vengeance. give me pete manipulating, bribing, maiming, and torturing people, promising them not to kill them if they give him the information he needs and then killing them anyway because whoever was behind this can't know pete is coming and dead men tell no tales. give me kinn and porsche eventually finding out what’s happening and asking pete why he didn’t go to them for help. give me pete answering, cold and detached, ‘frankly, i haven’t ruled out the involvement of the main family in this, yet. nor of the new minor one.’ give me porsche’s indignant ‘ai’pete!’ before trying to stop pete from leaving. give me pete pointing his gun at porsche because yes, porsche is his friend and pete loves him dearly, but that’s pete’s family they’re talking about and no one – NO ONE – is gonna tell pete how he has to go about saving it, if someone was stupid enough to think they could mess with vegas and macau now that they don’t hold the title of heirs of the minor family anymore, well then pete has to show them just how fucking wrong they are and bring them as an example for everyone else.
give me pete finally finding out who’s behind it and where they are keeping vegas and macau and getting ready to bring down an entire building full of people armed only with a gun and a knife. give me pete being smart about it, using stealth and smoke bombs to conceal his attacks, preferring the knife over a gun he would have to reload over and over again, putting into practice his experience as a boxer and all of chan’s teachings: circle around the target rather than move in a straight line; forgo the heart and target the abdominal aorta that sits unguarded at the top of the abdomen at the meeting of the ribs; if the opponent is guarding their vital targets well, strike at less vital areas to make the defender move and then go for the carotid in the neck, the brachial artery in the arm or the radial artery in the forearm, the femoral artery in the leg, the abdomen. give me pete finding macau locked alone in a room and macau not caring about the blood covering pete from head to toes and just hugging him tight because pete really came for them. give me pete handing the gun to macau because there’s no way he’s leaving macau behind and the two of them fighting their way to wherever they’re keeping vegas. give me vegas tied to a chair, half-high with whatever drug they injected in his system to keep him from fighting back, a constellation of cuts and bruises all over his body. give me vegas never seeing something so beautiful as pete, covered in blood and knife in hand, killing the dudes assigned to keep guard to vegas' room and then dropping on his knees in front of vegas to gently cup his face and put their foreheads together.
and the fucker who did this? give me pete dragging him in front of vegas and macau and not killing him right away, but slowly cutting him up and tearing him apart for every wound he can see on the two brothers: a tooth for macau’s split lip, an eye for the bruise blooming on vegas’ cheekbone, all of his fingers for vegas’ broken arm. and then, finally, give me pete bringing vegas and macau home and the three of them piling together in the same bed, holding each other all night, their little family of three that no one is allowed to touch.
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