PODCAST: Cabell Harris

Ad agencies often claim to have no set style, that each campaign is created from scratch, bespoke for every client. It may be true for the mediocre ones, but not the great ones. Nobody used to confuse the work of AMV, BBH and GGT. The same with Wieden, Chiat and Fallon. Today, stick me in front of a tv and I’d fancy my chances at picking the Droga5. Or spotting the Uncommon on a tube…

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Coming up with ideas is not so much a step-by-step process as it is a lonely vigil interrupted infrequently by great thoughts, whose origins are almost always a mystery.

—Mike Lescarbeau, Hey Whipple

Free download [epub]$$ D&AD. The Copy Book #^R.E.A.D.^

Free download [epub]$$ D&AD. The Copy Book #^R.E.A.D.^

D&AD. The Copy Book

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Author : D&AD Publisher : ISBN : 3836568527 Publication Date : -- Language : Pages :

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Synopsis : Free download [epub]$$ D&AD. The Copy Book #^R.E.A.D.^

The superstars and leading professionals in the business of writing ads In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

Work-life balance is a false choice. It's all life. If you suffer at your job, get a new job. If you can't, get a new attitude. And if your principal complaint is the people you live or work with, see number one.

http://www.minnpost.com/community-voices/2013/07/heres-longer-goodbyes

Fellow adman Mike Lescarbeau at Carmichael Lynch on the life lessons he learned not only from his cancer diagnosis, but from his cure. 

REMEMBER THOSE GREAT PORSCHE ADS? 1. Bruce Bildsten

REMEMBER THOSE GREAT PORSCHE ADS? 1. Bruce Bildsten

How did you end up at Fallon McElligott Bruce? I got there very early, but I suspect I came close to being there from the beginning. I had met Tom McElligott at the University of Minnesota when he spoke to an advertising class I took. He was at the creative agency Bozell and Jacobs and asked me to come back and interview a couple of times. I got impatient with student loans to be paid that I took…

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