#Ogilvy
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Alexandra’s Golden Jubilee Replica Necklace ♕ Princess Alexandra, The Hon. Lady Ogilvy
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Make the product the hero
If you think the product too dull, I have news for you: there are no dull products, only dull writers. I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
A problem which confronts agencies is that so many products are no different from their competitors. Manufacturers have access to the same technology; marketing people use the same research procedures to determine consumer preferences for color, size, design, taste and so on.
When faced with selling ‘parity’ products, all you can hope to do is explain their virtues more persuasively than your competitors, and to differentiate them by the style of your advertising. This is the ‘added value’ which advertising contributes.
—David Ogilvy, Ogilvy on Advertising (1983)
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OGILVY (Thailand) for Lego
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Como escribir, por David Ogilvy. 7 de septiembre de 1982. Un memo para circulación interna de sus gerentes como vieran conveniente.
Entre mejor escribas, más alto llegarás en Ogilvy & Mather. Las personas que piensan bien, escriben bien. La buena escritura no es talento natural. Tú tienes que aprender a escribir bien. Aquí hay 10 pistas:
Lee el libro de Roman-Raphaelson sobre escribir. *Léelo tres veces.
Escribe de la forma en la que hablas. Naturalmente.
Usa palabras cortas, enunciados cortos y párrafos cortos.
No uses palabras rebuscadas como reconceptualizar, demasificación, actitudinario, sentencioso. Son marcas de un tonto pretencioso.
Nunca escribas más de dos páginas sobre algún asunto.
Revisa tus citas.
Nunca envíes una carta o un comunicado en el día en que lo escribiste. Léelo en voz alta la mañana siguiente—y luego edítalo.
Sí se trata de algo importante pide a un colega que lo mejore.
Antes de enviar tu carta o comunicado, asegúrate que sea claro como el cristal lo que quieres que tu destinatario haga.
Si quieres ACCIÓN, no escribas. Ve y dile a la persona lo que quieres.
*Kenneth Roman y Raphael Raphaelson, Writing that works, Harper & Row, 1981.
Fuente: Linkedin de la agencia Ogilvy.
#copywriting#ogilvy#copy#redacción#redacción publicitaria#comunicación#comunicación escrita#publicidad
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No one wants to kiss an oily face.
Never in history has anyone wanted to kiss an oily face.
What if one man’s extremely oily face was the reason why the air kiss was invented?
#spot#film#warrior#men#man#kiss#kissing#old#history#oil#oily#ogilvy#asia#face#concept#conceptual#fun#funny#Youtube
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Who says making a drama can't be fun? Thank you to everyone at Ogilvy Greece and Foss Productions, our director Argyris Papadimitropoulos, as well as everyone in the cast and crew, for a great time making this impactful short film, originally titled "Μάρτυρες" (Witnesses) for the "Stop Bullying" campaign by the Greek Ministry of Education, Religious Affairs and Sports, with the support of the Onassis Foundation.
Watch the film here.
#StopBullyingGR #MilaMporeis
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Anthony Fineran (B 1981), Herin Hira Ogilvy, 2023
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Title: TouchBistro Review - Elevating Your Restaurant Business
In the fast-paced world of hospitality, precision, efficiency, and exceptional customer service are the keys to success. Enter TouchBistro, a game-changer in the realm of restaurant management software. As a seasoned copywriter with a penchant for persuasive prose, I'll delve into the facets of TouchBistro's excellence, combining the timeless principles of David Ogilvy with cutting-edge SEO techniques to provide you with an informative and compelling review.
Unleashing the Power of TouchBistro
In today's digital age, a restaurant's success hinges on more than just delectable dishes; it's about managing operations seamlessly. TouchBistro, an industry-leading POS system, is purpose-built for the gastronomic world, allowing restaurateurs to excel in a competitive landscape.
Simplicity in Design, Power in Functionality
Ogilvy once said, "Simplicity sells." TouchBistro embodies this philosophy with its user-friendly interface, ensuring that even the least tech-savvy staff can quickly adapt. Its intuitive design simplifies menu management, order processing, and payment handling, allowing your team to focus on what truly matters – delivering an exceptional dining experience.
Mobile Magic for Tableside Efficiency
The future is mobile, and TouchBistro embraces it wholeheartedly. Equipped with this system, your waitstaff can take orders and process payments directly at the table, streamlining operations and eliminating the need for unnecessary back-and-forth trips. It's not just a convenience; it's a revolution in efficiency.
Tailored to Your Taste
Personalization is the name of the game, and TouchBistro allows you to tailor your menu, modify item descriptions, and create specials effortlessly. It's like having a master chef's toolkit at your disposal, enabling you to adapt to changing culinary trends and customer preferences.
Unlocking Insights with Analytics
In the digital realm, data is gold. TouchBistro doesn't just streamline operations; it also provides robust reporting and analytics tools. David Ogilvy would have appreciated the power of insights; these tools allow you to understand customer behavior, track sales, and make data-driven decisions that propel your business forward.
Affordable Excellence
While the best often comes at a premium, TouchBistro remains cost-effective, particularly for small and medium-sized establishments. It's an investment in efficiency and customer satisfaction that won't break the bank.
Click here on the website link
Conclusion: Taste the Success with TouchBistro
In the spirit of David Ogilvy, who believed that "The customer isn't a moron; she's your wife," we recognize that today's diners expect more than just a meal – they seek an unforgettable experience. TouchBistro empowers you to meet and exceed those expectations, all while staying ahead in a fiercely competitive industry.
As we conclude this review, remember that embracing innovation and providing a seamless dining experience is the recipe for success in the modern restaurant business. With TouchBistro as your ally, you're not just running a restaurant; you're orchestrating a symphony of culinary delight.
Click here on the website link
#restaurant business#restaurant#cuisine#chef#TouchBistro#AN ALL-IN-ONE POS AND RESTAURANT MANAGEMENT SYSTEM#AN ALL-IN-ONE POS#RESTAURANT MANAGEMENT SYSTEM#Enhance Sales Performance#Deliver an Exceptional Guest Experience#Tailored to Your Taste#Ogilvy#restaurant point of sale#restaurant management software#restaurant pos system#restaurant design#restaurant review#champagne
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Big ideas
You will never win fame and fortune unless you also invent big ideas, but in my long career as a copywriter I have not had more than 20, if that. Big ideas come from the unconscious. This is true in art, in science and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant.
Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.
It will help you recognize a big idea if you ask yourself five questions:
Did it make me gasp when I first saw it?
Do I wish I had thought of it myself?
Is it unique?
Does it fit the strategy to perfection?
Could it be used for 30 years?
—David Ogilvy, Ogilvy on Advertising (1983)
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OGILVY (Germany) for KFC
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Only if we are eternally unhappy with compromise.
Only if we leave no room for excuses.
Only when we show appropriate disdain for experience & absolute respect for the work.
Only when all of us resolve to relentlessly practice the 8 habits, on every job bag, on every project and on every campaign, will we begin to prove that we are not Goliath, but a company of Davids.
Never the End
— David Ogilvy
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youtube
When limits on gaming went into effect in China, Asian hotel chain ARTOTEL and Ogilvy Singapore saw an opportunity to attract young travelers.
The campaign turned hotel rooms at the Artotel Bali into “Gaming Asylums”. Concept rooms boasted high-speed Wi-Fi, a fully equipped gaming computer, gaming chair, headset, and preloaded games.
Let’s start packing, so you don't have to stop playing.
#ad#case#study#gamer#gaming#hotel#hotels#play#games#video#room#suite#limit#ogilvy#asia#china#singapore#fly#flight#Youtube
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