PODCAST: Cabell Harris

Ad agencies often claim to have no set style, that each campaign is created from scratch, bespoke for every client. It may be true for the mediocre ones, but not the great ones. Nobody used to confuse the work of AMV, BBH and GGT. The same with Wieden, Chiat and Fallon. Today, stick me in front of a tv and I’d fancy my chances at picking the Droga5. Or spotting the Uncommon on a tube…

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White pages california free

WHITE PAGES CALIFORNIA FREE FULL

WHITE PAGES CALIFORNIA FREE FULL

You meet someone on the internet that gives you their phone number, but you don’t know their full name yet, or you think they are lying.You want to buy something from someone on a shopping site and they give you their phone number to text or call when you meetup.Just like any other partner, you grow concerned and the number haunts you for days. You find a number scribbled on the back of a business card in your spouse’s purse/wallet.You gave you number to a stranger at the bar, and now they are calling you but you forgot who they were (let’s say you were pretty drunk the night before and now you’re not sure if you want to talk to them or not).You have an unknown number calling or texting you and you don’t want to take the risk of answering it.Here’s a few more reasons why you might want to check the phone number that’s calling or texting you: Our people search website is designed with everyone in mind. More Reasons to Use Our Reverse Phone Lookup Don’t let those words come back to haunt you because you didn’t take the extra step to protect yourself. Our database will then scan its billions of records and pull up all the information that is available (such as criminal records). You already have a lot of information about the person behind the phone number, but what if you need to dig deeper? Simply perform a white pages search by name lookup on our website and select the option. noncom- petitive, risk-free place to do business,' a voice announces. You decided to run a white pages reverse phone number lookup. SEE IS FIVE HANDS grabbing for the NYNEX Business to Business Yellow Pages. Learn More About Your Caller with A White Page Search

NYNEX Yellow Pages - "Rock Drills" commercial (1988)

Want to play a game?

There are a number of things I like about this campaign to promote murals in Vancouver.

• I like how this isn’t simply disseminating marketing information. It’s a game, a puzzle to solve, so it’s much more engaging. It reminds me of this classic campaign for the Nynex Yellow Pages that had all of New York City working out the puzzles.

• I like how it works when you see one execution, but it works even better when you see more than one.

• I like how it flexes from out-of-home to social. I like that the Instagram Stories executions give the answer, but the billboards and wild posters don’t. The social posts teach you how the game works, so you’ll know what’s going on when you see the others.

• I like how the colors for the simple layout are drawn from the colors in the mural each execution promotes.

• I like how it encourages people to be more aware of the art around them.

See other executions here.

By One Twenty Three West, Vancouver.

Premium Goods ☎️📒the Nynex yellow pages, another relic of the past • super thin & soft • sz L • now available on the website! (at Los Angeles, California) https://www.instagram.com/p/CSIZxK4lgNy/?utm_medium=tumblr

NYNEX Yellow Pages (Dir. Joe Sedelmaier) #SedelmaierSundays

One of my favorite ad campaigns of all time was one I got to experience in real time

There are some ad campaigns that are beloved by ad people and there are some that are beloved by the actual public. Every now and then, one wins the admiration of both.

The NYNEX Yellow Pages campaign of the late 80′s was one of those. It won a ton of awards, but it also generated a lot of buzz from the public.

But, to understand the campaign, I’ll have to do a little explaining to those under 30. See kids, for the 75 years or so before Google, if we wanted to find a lawyer, a plumber, a bowling alley, a florist, a shoe repair place, that kind of thing, you’d have to look in the Yellow Pages.

The phone company sent out phone books with white pages — a single listing for every person and business with a phone number, listed alphabetically -- and they made a ton of money selling ads to businesses who wanted to be listed in the Yellow Pages, which was listed by business type.

The phone company held a monopoly on the Yellow Pages for a long time, but some kind of deregulation went through and other companies entered big markets with alternative Yellow Pages to steal share.

With 11 million residents, the New York area was a prime target for these interlopers. NYNEX, the main phone company in the area, asked Chiat-Day (then Chiat/Day/Mojo) to come up with a campaign to encourage people to remain loyal to their Yellow Pages.

The campaign they came up with was a brilliant way to demonstrate Fear Of Missing Out before anyone coined the term. If you had some Johnny-come-lately Yellow Pages, you might be missing some options because their listings wouldn’t be as extensive as the original.

The campaign they came up with was ingenious and fun because each one was a puzzle the viewer was invited to figure out. It was also a truly multimedia campaign.

On billboards, bus shelters and transit posters, The executions would run in two parts. First, there would be an oddball visual on white with no explanation at all.

I had the privilege of experiencing this campaign as a New Yorker. One of the first executions was a photo of a purple-blue rabbit. That’s it. Just a big, purple-blue rabbit. There was one on a bus shelter near my apartment in Queens and it really perplexed me. I scanned all of the corners looking for a copyright line that might give me a clue as to what the purple-blue rabbit was selling. I saw that the tiny copyright line for NYNEX, but that didn’t help me any.

On the subway trains and platforms, the purple-blue rabbit was joined by a bull on his back with his eyes closed and his head on a pillow and a sheep floating under a big magnet.

After a month, new creative went up with the same visuals, but with the addition of some type in the Yellow Pages’ font: Hair Tinting (purple rabbit), Bulldozing (bull on his back with head on a pillow), and Steel Wool (sheep floating under a magnet). And then, in the lower right corner, a great tagline: “NYNEX Yellow Pages. If it’s out there, it’s in here.” Mystery solved.

As other rounds of Out Of Home ads would go up, people would know to play along. A visual pun on white would be up for a month, then the answer. I figured out many of them, but there were always a few I couldn’t get. People would compare notes. Sometimes, people would scrawl the answers in magic marker on the first posters.

The same game was played in TV commercials. Some odd bit of drama was played out on a white background and then a great audio-visual mnemonic would give the reveal, and then the spot would end on that great tagline. Fortunately, I found a few online. See if you can guess them before they finish.

NYNEX Spot 1

NYNEX Spot 2

NYNEX Spot 3

NYNEX Spot 4

NYNEX Spot 5

NYNEX Spot 6

NYNEX Spot 7

This campaign had that aligning of the planets that every great campaign has: a unique selling proposition, a great campaign hook that worked across multiple channels, a great tagline, a unique look, plus the bonus of a great audio-visual mnemonic.

The campaign ran for several years. And I never ever took another Yellow Pages into my apartment.