Being on this website is fun because you can absolutely tell when a blorbo clicks in someone's brain. You're scrolling, and suddenly out of nowhere there's like 12 posts about the same character back to back reposted by the same person, and you just know "oh. They're a permanent part of their psyche now." and honestly it's a vibe go off king
A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it's a good day for everyone.
That was on July 7th.
Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all--the main page of Reddit. If your post does that, it's immediately exposed to 10x the number of people and immediately gets upvoted.
On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs--nobody really adds any content to the post, it just gets a couple reblogs here and there.
There's a specific chain of reblogs that I'd like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.
But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.
99% percent of the people who have seen the post--virtually unchanged from how it left my dash--have seen it because it was curated by 36 different people. That's insane to me.
None of those 36 people know that they're part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.
And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.
You really, truly, cannot get this on any other website.
there is something so darkly comical about tumblr potentially outliving twitter
tumblr, which is held together with duct tape and madness, run by three raccoons in blood stained Yahoo! hats and a handful of crabs, its only discernible source of income the sale of shoelaces from an inside joke so inside no one knows the original source anymore and fake blue checkmarks... that website still lives on
truly the cockroach of social media and I love it for that
i'm so confused rn, can you explain the goncharov thing?? i get off tumblr for five minutes
(Edits closed as of 28 Nov.)
Lmaoooo
Nah I getchu. So this post has been circulating for like two years:
Link to post.
But yesterday, it had inspired someone to do this:
Link to post.
Next thing I knew there were fake Letterboxed reviews.
Goncharov moodboards. Really good ones.
Link to post.
Meta analysis. So many fake meta essays. Disturbingly good ones. And of course the memes. (Edit: HAVE I SAID THIS SHIT IS DISTURBING)
As you can see, the myth just started to grow, characters and ships and tropes being added one after the other, almost bizzarely without contradiction, until there was enough of shape to the whole thing for people to start posting fanfic about it on AO3. "No beta we die like ice-pick Joe" is already a tag.
Link to post.
It was hilarious in the beginning, but the way it's developed within less than a day, kind of like it's being willed into existence, is freaking me out a bit. We're toying with powers beyond our comprehension. 😂😂😂
Link to post.
Of course, there could be an ulterior motive as well.
Link to post (tags mine).
Edit: guys, please tag these posts "unreality" so people with disassociation issues can filter them out (not this one, this is an explainer). <3
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Edit 2: Aparently the boots in the original post are actually referring to a movie called Gomorrah that came out in 2008, directed by Mateo Garrone, based on the Scampia Feud. And other people had also been making posts about the fake movie for a while before the poster took off.
found by @thepotch
Edit 3: Explainer: why did those boots have this movie on them anyway?
Edit 4: Alt text added to all images courtesy of @valentineish ❤️
Edit 5: Turns out tumblr has done this kind of thing before. Nine years in this hell place and I had to have "Squiddles" and penis smp explained in the replies.
Edit 6: This post collects the Lore so far.
Edit 7: Lynda Carter (real one)/ earns more/ Tumblr cred.
Edit 8: Holy shit y'all we have the theme music. With sheet music. And it's on Spotify!
Edit 9: THERE IS A TRAILER WITH THE THEME MUSIC
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I made this post 18 hours after the movie poster went up. Closed edits 27 hours after first posting. So all of the above happened within 45 hours of the movie poster going up.
Edit 10: Google document live-compiling all the lore so far (Day 3)
Edit 11: Masterpost of Goncharov soundtracks (Day 3)
Edit 12: Entertainment news articles covering the Gonch-posting (real) (Contd from yday)
Edit 13: The music from the masterpost all compiled into a 31-minute original score with video edits on YouTube (edit: unfortunately taken down)
Edit 14: Staff's Goncharov art showcase for Tumblr Tuesday
As of closing on Day 3 there are 371 works in the AO3 tag.
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Updating with Day 3 shenanigans I missed yesterday:
Edit 15: Goncharov TV Tropes page
Edit 16: Ethics of Gonchposting
Important PSA 1 (how to reduce harm to Tumblr's neurodivergents)
Important PSA 2 (reality affirmation, anti-bullying)
Important PSA 3 (why you should stop trying to vandalise legit information sites)
Edit 17: Character lore from beezlebub whose poster they originated from
Edit 18: What we know about/ Director Matteo JWHJ0715 (#unreality)
Edit 19: Link to post with screenshotted and described NYT article (scroll down) and this golden exerpt from BuzzFeed: 💀
(alt text included)
End of Day 4 there are now 485 works in the Goncharov tag on AO3
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Didn't get to update this on Day 5, so these are the Day 5 doings:
More trailers!
Trailer 1 (My favourite)
Trailer 2
Trailer 3
Trailer 4
I also just found out about the Goncharov Game Jam.
It appears this opened a day after after the meme took off.
Goncharov was first entered into Wikipedia between Day 4 and 5 (attempts to vandalise it with fake info don't count, incidentally – please knock that shit off) under List of Internet Phenomena. This was then expanded into its own Wikipedia page at the end of Day 5 because, according to the talk history: "the topic now meets the notability threshold for its own artice due to significant coverage in The New York Times and other sources cited." We're on Wikipedia, people!
And then we made The Guardian half a day later. So while the meme is definitely dying down to embers by now, it still stays winning.
YouTube channels with episodes on the meme:
InformOverlord (4:30)
Lessons in Meme Culture (2:43)
End of Day of 5 there were 511 works on AO3, and End of Day 6 (today) there are 556.
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🚨BREAKING 🚨 from Martin Scorsese's daughter's TikTok (real actual)
tw: unreality:
We did it you guys!
Clarification: Francesca Scorcese asked her Dad about the meme and Martin played along. Please reblog this PSA to help Tumblr people with psychosis. Thanks.
Final edit: Day 8. Media reactions to Scorcese's TikTok (everyone from Forbes to Vulture). That one Tumblr user who said they'd do a screenplay if their post got notes has promised to shoot a single scene, but please don't be dicks just because you reblogged it; leave them alone until they get around to it themselves. As of end of Day 8 there are 609 works in the AO3 tag. I love all you lunatics. Peace! ❤️
The reason Goncharov was fun and worked well is because Tumblr didn’t plan for it, we just “yes and” it, everyone went with it and added to it with no planning while TikTok people with Zepotha are trying to recreate that by deciding to start a trend and tell people this movie existed, there isn’t even much more than “you look like this character” and sometimes people saying it was actually them.
It is with heavy heart that we regret to inform you that the initial report on beautiful cinnamon roll too good for this world, too pure did, in fact, occur on this day ten years ago. One decade, comin' right up. Of course, it wasn't until a year later that the practice of categorizing our blorbos as cinnamon rolls began.
Tumblr, wherever you are on this Tuesday, please enjoy the swirly breads.
To SUPER-BOOP someone, you have to be on desktop. Hover your courser over the boop paw button until it shakes. Then send it! (This still only counts as sending ONE boop)
To EVIL BOOP someone, you hover over the boop button for about ten seconds! 😈 (ty to someone in the replies for this knowledge!)
Earn Boop Badges for Your Profile:
1 boop given = Booper (white paw)
314 boops given = Bountiful Booper (orange paw)
1000 boops given = Booper Breaker (black paw)
Other things to note :
While the counter changes to 'MAX' after sending and/or receiving 1000 boops, this does NOT limit your ability to continue in the booping chaos. The counter just stops going up after 1000.
If you want to send a Boop to someone on a side blog, THE BOOP WILL SHOW YOUR MAIN BLOG URL. Much like how following someone or liking a post will show your main url in their notes, even if they only follow your side blog.
You CAN boop yourself and it counts towards your given and received boops. You might even get a funny notification about boop laundering
You can also BOOP THE CAT ON THE BOOP-O-METER!!! (Thanks for the info in this post) Speed hack!