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staff · 2 days
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It's been a year! Here are the things you yelled about while it happened! It's 2022's Year in Review.
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It’s that time again. It’s Tumblr’s 2022 Year in Review!
Every year, the team behind Fandometrics analyzes, categorizes, and ranks all the most discussed things on Tumblr—that’s a year’s worth of your tags, searches, posts, likes, and reblogs—and packages them up into a little thing we like to call Year in Review.
Tumblr’s Year in Review contains a full 365 days’ worth of data, but it runs from October 21, 2021, to October 20, 2022. Tragically, this means Goncharov (1973), the greatest mafia movie ever made, will not appear on the lists this year. We’re just as disappointed as you are, but that gives us all something to look forward to in 2023—especially if @vancityreynolds’ remake gets a release date.
This Year in Review has all your classics like Movies, Web Series, and Anime & Manga. It’s also got last year’s new lists (because, frankly, what would a Year in Review in 2022 be without Genshin Impact Characters and Minecraft Streamers?). And we’ve added some new lists for you this year, too—a brand new Formula 1 list and a few special editorial deep dives.
Stay tuned this month. There may be a few surprises along the way. Maybe even an exciting launch next week. Who knows! We certainly don’t! Not a clue. For now, here’s Tumblr’s Year in Review for you to dig into.
Top 22 of 2022 Ships TV Shows Movies Celebs Stranger Things Tumblr Communities Dashboard Diving Things We Care About Space! Solo Artists Music Groups K-Pop K-Pop Stars Minecraft Streamers Web Celebs Web Series Athletes Formula 1 Memes Genshin Impact Characters Video Games Mobile Games Video Game Characters Deltarune Anime & Manga Anime & Manga Characters Books Queer TV
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staff · 11 days
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tumblr tuesday: the greatest mafia movie
There's so much lore. An original soundtrack (masterlist here, thanks to @thisisnotjuli). It all began with a pair of boots. Then, a movie poster by @beelzeebub:
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And here's how it's going:
@ms-musers:
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@lspy:
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@monsterhospital:
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@waldwynde:
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@fireleaptfromhousetohouse:
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@mjulmjul:
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@marella-moon:
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@holl-horse:
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@bricktoygrapher:
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@greenscircus:
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@theshitpostcalligrapher:
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@sweetdollface:
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@onion-souls:
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@onemagpie:
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@gregspectations:
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@mimiadraws:
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@flurgburgler:
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@shrugsinchinese:
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@runfreebirdrun:
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@when-sanpape-arts:
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@marblellous:
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@ynngaa:
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@vanwizard:
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@inthefallofasparrow:
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@1percentcharge:
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And lastly, before she was Wonderwoman, @reallyndacarter was "Dancer #2." She has kindly revealed this hitherto unreleased photo from the world premier of the film:
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Obsessed with Goncharov? Need more? If you want to join in, please be sure to use the tags #goncharov (for posterity) and #unreality (for those who need it). Take care out there!
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staff · 18 days
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tumblr tuesday: the many benefits
@aquariumpacific and @oregonzoo joined us last week! Welcome! To celebrate, here are some blogs you might enjoy if you like sea (and sea-adjacent) creatures. 
@marinememes​:
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@sarahmackattack​ is on a mission to get everyone to know exactly how cool squid are:
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@montereybayaquarium​ is known for its jelly cams, but have you checked out the other live feeds? Currently: nesting African penguins!
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@noaasanctuaries​ shares wonders from the national marine sanctuaries in the US:
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And finally, as mentioned, @aquariumpacific​ are new here. They want you to meet this leopard shark. His name is Sam. 
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staff · 23 days
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Okay, your blog looks great, but what's the point of being important online if you can’t prove it with an actual, physical unverified verification symbol?
We felt morally obligated to help you. That's why we made these Important Blue Internet Checkmark Stickers for $3 and Important Blue Internet Checkmark enamel pins for $6. Investing in this is investing in your future. It's the most financially sound investment you can make this fiscal quarter. Also, as a reminder: Nothing matters! ¯\_(ツ)_/¯
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Hi! We're introducing Important Blue Internet Checkmarks here on Tumblr. They're a steal at $7.99—that's cheaper than some other places, when you consider that you get not one but TWO checkmarks for your blog on web only (for now). Why, you ask? Why not? Nothing matters! ¯\_(ツ)_/¯
Get yours here!
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staff · 23 days
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Hi! We're introducing Important Blue Internet Checkmarks here on Tumblr. They're a steal at $7.99—that's cheaper than some other places, when you consider that you get not one but TWO checkmarks for your blog on web only (for now). Why, you ask? Why not? Nothing matters! ¯\_(ツ)_/¯
Get yours here!
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staff · 25 days
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tumblr tuesday: art! art! art!
Hello, Tumblr. Let's give all of these new and returned art folks a warm welcome, shall we? Hello, new and returned Tumblr artists! We salute you! To everyone else: Here's a whole heap of good art that has come home.
@martapreliy​:
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@reivennamoon​:
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@judilyart​:
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@pansylair​:
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@fiona-stabler​:
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@claieart​:
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@millefobi​:
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@qudbo​:
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@kiruaoiarts​:
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@zifey​:
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@jukeincorporated​:
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@hellocloudyart​:
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staff · 1 month
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This is not a drill. Our new Community Guidelines are here. 
We recently introduced Community Labels to give everyone more control over their dashboard experience. With this new feature, you can adjust your feed to your preferred comfort level by setting the types of content you want to see. It was our first step toward a more open Tumblr. 
Today, we’re taking the next step: We now welcome a broader range of expression, creativity, and art on Tumblr, including content depicting the human form (yes, that includes the naked human form).
So, even if your creations contain nudity, mature subject matter, or sexual themes, you can now share them on Tumblr using the appropriate Community Label so that everyone remains in control of the types of content they see on their dash. 
We have updated our Community Guidelines to reflect these changes; the rest of our content policies remain the same: We still don’t allow hate, spam, violent threats, or anything illegal, and visual depictions of sexually explicit acts remain off-limits on Tumblr (if you want to know more about that, our CEO Matt recently explained why it’s not feasible for us to safely and successfully support porn communities at this time). If you come across these types of content, please continue to report them to us.
Similarly, if you come across content on Tumblr that doesn’t appear to be appropriately labeled, please let us know. This is how we’ll work together to create safer spaces for everyone on Tumblr, whatever their interests and needs. 
We hope this shift creates more room for artistic expression to flourish on Tumblr while empowering each of you to craft your own experience and safely explore and discover the things you love.
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staff · 1 month
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tumblr today: costumes you’ve conjured
Felicitations, Frankenfolk. We wish you a very Halloween, Tumblr, on this most auspicious of eves. We have, alas, reached the end of the Build a Beast challenge. Today is—as some of the more discerning among you will have noticed—a Monday. ¯\_(ツ)_/¯ Today, we celebrate your costumed critters. 
How will you celebrate? If you haven’t yet, check out the entire parade of crafty characters your peers have created. If you’re new to the challenge, you could even have a go yourself if you like. It’s never too late to build a beast (here’s a reminder of week 1, week 2, week 3, and week 4 templates for your convenience). For now, enjoy these:
@clockspur​:
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@colinarcartperson​:
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@megumar​:
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@randomxiwi​:
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@rinachiba​:
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@imstillwandering​:
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@northofnothing​:
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@sl33by-gh0st​:
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@5c3n3​:
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@beingmegucaisnotsuffering​:
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@pentultimate-peril​:
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@galladegamer​:
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@baby-of-goo​:
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staff · 1 month
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You loved this so much we bippity-boppity-booed it into analog form.
Get your Horse Friend sticker from the merch store now.
Unlike the digital counterpart you know and love, this Horse Friend never dies and doesn't suffer from IBS.
Saddle up. 
If your mutuals like horses, clicking, and scooping up poop, then have we got news for you. Our new game featuring our old friend, Horse Friend, is available on TumblrMart to all desktop users from today, October 28. Give the gift of horseship.
Horse what now?
Horse Friend is simple: when someone gifts you Horse Friend, you are bestowed with a little horse, typically with a ridiculous name, which will open in a small box in the bottom-right corner of the dash. Your horse will stroll and poop, and you must click on each feces to clean it up. Days will pass (in the game, of course) but there will be limited time to scoop, and if time runs out before the mess is cleaned, your horse sadly passes away and you must hatch (yes, “hatch”) a replacement. The aim of the game is to keep your horse alive for as long as possible. That is the circle of life, after all.
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How do I buy it?
Horse Friend is now ready to gift to your friends from TumblrMart for just $2.99. Please note each purchase will only be available to play for 24 hours once your mutual opens the gift. It is currently available to all desktop users worldwide, but don’t worry, mobile folk—it will be available to buy from Android and iOS to play on web soon.
Any questions? Then please drop us a line on @wip or Support, and keep an eye out for more updates on @changes.
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staff · 1 month
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Saddle up. 
If your mutuals like horses, clicking, and scooping up poop, then have we got news for you. Our new game featuring our old friend, Horse Friend, is available on TumblrMart to all desktop users from today, October 28. Give the gift of horseship.
Horse what now?
Horse Friend is simple: when someone gifts you Horse Friend, you are bestowed with a little horse, typically with a ridiculous name, which will open in a small box in the bottom-right corner of the dash. Your horse will stroll and poop, and you must click on each feces to clean it up. Days will pass (in the game, of course) but there will be limited time to scoop, and if time runs out before the mess is cleaned, your horse sadly passes away and you must hatch (yes, “hatch”) a replacement. The aim of the game is to keep your horse alive for as long as possible. That is the circle of life, after all.
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How do I buy it?
Horse Friend is now ready to gift to your friends from TumblrMart for just $2.99. Please note each purchase will only be available to play for 24 hours once your mutual opens the gift. It is currently available to all desktop users worldwide, but don’t worry, mobile folk—it will be available to buy from Android and iOS to play on web soon.
Any questions? Then please drop us a line on @wip or Support, and keep an eye out for more updates on @changes.
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staff · 1 month
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tumblr tuesday: familiars you've fashioned
Behold! You've done it again. We want to take 'em all home and give 'em treats and wrap 'em up warm. Keep an eye on your dash on Monday to see the whole menagerie in full swing! And never fear. We'll still share your dazzling costume creations in the afterglow of Halloween proper next Tuesday.
@hiya-im-mary​:
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@alexsketches:
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@x-cherry-art-x​:
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@soda-pap​:
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@spacehippieface​:
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@saroko-still-draws​:
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@fluffy11cat​:
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@nightshadeheart11​:
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@moonamayillu​:
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@jasbell​:
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@rsrandomthings​:
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@northofnothing​:
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@sleepyslimerancher​:
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This is already the final week of the Build a Beast challenge, but it's also never too late to build a beast—here's a reminder of week 1, week 2, and week 3 templates for your convenience. And here's this week's. Happy conjuring! 
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staff · 1 month
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What’s better than a crab army? An undead crab army—gift it to your beloveds this Halloween, only at TumblrMart.
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staff · 1 month
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BREAKING: The original ghoul boys team up with our resident ghoul in search of the deadliest, horriblest and hottest Tumblr sexymen (gender neutral).
Tumblr Top 5: Hottest Horror Movie Characters
Enter the sick and twisted minds of @wearewatcher's Shane Madej and Ryan Bergara as they countdown their top five hottest, steamiest, most sopping wet horror movie characters, with a little help from unofficial official Tumblr mascot, Coppy.
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staff · 2 months
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tumblr tuesday: lairs you’ve laid out
This last week, you've delved into the deep caves and climbed the tall towers of your imagination, and pulled some inspiring, some cozy, and some truly gruesome settings to the fore (which we won’t be including here but you can go hunt yourselves over here). Here's a little stroll through the weirdest township you ever did see.
@saroko-still-draws​: "they enslave the tree, forcibly make it larger than it should be, and drain its magic for their convenience." Lovely!
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The well-worn path is the most dangerous part of this birch grove by @alanahsart-blog​. OoooOhOhh:
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The pond has an "array of amusing fish"! by @emilylorange​:
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You might find the occasional hair in this cave by @justanotherfoolhere​:
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Hmm a nice warm bath with a nice friendly vampire in it by @rowanmeierotto​:
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A charming cave with lots of space for stolen goods by @etb-eg​:
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A glimpse into this pocket dimension courtesy of @bearhats​:
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Treats before secrets with @flowerboy4eva​:
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A kitchen for (as yet unsuccessful) summoning—"the apprentice is doing her best." @ir-dr​:
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"Little mad scientist with their little mad science room" by @mayyak​:
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Wistfully watching this gremlinery from the shadows? It's never too late to get involved—your week 1, week 2, and week 3 templates await you.
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staff · 2 months
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tumblr tuesday: beasts you've built
The best thing about watching all your delightfully ghastly beasties come out of the woodwork is seeing how their horrors endear you. Please enjoy this host of vile varmints, and please, we beseech you, click through to read about them and follow along. Where do they dwell? That's for this week to determine. Stay tuned.
A pumpkin lad by @kellkyy​:
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This whooshy fellow by @randomphrases​:
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Autumn beast Aydee by @sarenhale​:
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Gromulus the gromulus who is just happy to be here, by @spookyschwiftyskeletons​:
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Vampire Rosalind by @cari0usel​:
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Dai’vor, a creature of the forever consuming darkness given form, by @jasbell​:
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Ezekial Spritz by @marquisedemasque​:
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Hoardlord, a mythical jade and gold dragon, by @etb-eg​:
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Angel the harpy and Oil Slick the sludge monster by @maryonnaise​:
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As yet unnamed species by @justanotherfoolhere​:
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Franzy the zombie by @eeveewhite97​:
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A headless-chicken-inspired creature by @mayonaisalspray​:
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Lawrence by @impossiblerebelblaze​:
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A maned werewolf by @jadesjunk​:
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Boots by @chili-bweens​:
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This caring chap who looks after all the babies, by @enthusiastic-nimrod​:
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Whisper the fae creature of unknown origin (fond of cheese curls). By @moonn3wt​:
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A zombie scarecrow by @bogbees​:
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Cloud Cover by @cntmtrarts​:
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Count Cecil, Lord of Darkness, Devourer of Souls, The Proud Menace of Constellations, Grand Malice of All Things Precious by @silverqwaser​:
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And finally, this enigmatic individual by @self-proclaimed-brick-expert​:
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Wistfully watching this gremlinery from the shadows? There's still time to get involved—your week 1 and week 2 templates await you!
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staff · 2 months
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Attention! Incoming, over the next week! An upgrade for all your blogs that are using the default Tumblr theme!
Any blog that uses the “Tumblr Official” theme with its default settings and no advanced customization will switch to using our new blog view on web. Why?
Easier access to gifting, tipping, messaging, and all of the other wonderful things your blog allows.
Consistency! It’s a similar view and experience to our mobile apps.
New default URL! Instead of yourtumblrname.tumblr.com, folks will access your blog at tumblr.com/yourtumblrname. 
This is optional and can be toggled off or on from your blog settings. No one who is using a custom theme will be affected by this update. But for those who are using the default, this is what the new view will look like:
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FAQ
Why is this good? Why does this matter?
New and existing features such as gifting, tipping, and messaging will appear in the same spot across the board. This will make it easier for folks to navigate any blog and find what they’re looking for. Additionally, the newly-improved notes view means conversations happening around a post can be filtered, making them easier to use.
Does this mean you will eventually get rid of custom themes?
No! Being able to express yourself with the broadest array of possible options is an essential part of Tumblr. We’re proud of being one of the last places to allow custom HTML and CSS, allowing users to truly make their blog their own or select from a wide variety of pre-built themes. Again, no one who is using a custom theme will be affected by this update.
How do I enable the new default view if I’m using a custom theme?
Head to your blog settings on web and switch the “Custom theme” toggle off. Anyone navigating to your blog will now see the new blog view at tumblr.com/yourtumblrname. Your blog settings, ask button, archive, gifting, and blog-level tipping will live at the top of your new view, where your followers expect to find them. Anyone that navigates to your blog’s old view will be redirected here.
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How do I use my Tumblr with a custom theme?
If you’d like to customize your blog, head to your blog settings on web and turn the “Enable custom theme” switch on. From there, you can “Edit theme” or “View website.” Your customized blog will now appear in the theme of your choice at yourtumblrname.tumblr.com. In addition, folks can also view your blog in the new default blog view at tumblr.com/yourtumblrname, with all its bells and whistles immediately accessible at the top—where followers expect them to be. 
Questions? Please do consider reading this Help Center article, as you will likely find some answers to your questions there. If not, you can ask questions on @wip every Monday from 6 AM—6 PM EST or write to Support with a specific issue you’re having.
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staff · 2 months
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Introducing: Community Labels
As you know, art and artists make Tumblr what it is. We want everyone on Tumblr to be able to fully express themselves while also having control over what they encounter on their dashboards. That’s why we’re introducing Community Labels, an extension to your “Content you see” settings. Our ultimate goal is to create a more open Tumblr, and this is our first step in that direction. 
As a poster and reblogger, Community Labels are your way to help your followers avoid anything they’d rather not come across on their dashboards.
As a follower, setting your content preferences is a way to adjust your feed to your own comfort levels. 
How does it work?
When creating new posts (or editing old posts), you’ll see controls allowing you to label your post as unsuitable for those filtering certain content types it contains. 
When content is labeled, it will either be hidden, blurred, or displayed normally, based on each user’s preferences.
In your “Content you see” settings, you can now choose to show, blur, or hide content that depicts the following topics:
Drug and alcohol addiction: Contains discussions of substance abuse or addiction experience.
Violence: Contains violent or graphic content similar to what you might see in an age-restricted movie.
Sexual themes: Contains sexually suggestive subject matter, such as erotic writing or imagery.
Some examples of content that would require a community label:
Fanart of your favorite ship engaging with each other in...a very private moment 
Euphoria GIFs showing Rue’s substance abuse 
A movie trailer depicting graphic war scenes 
A graphic 50 Shades of Grey edit
This doesn’t change our content policies: spam, hate content, and porn bots are still not welcome in the community. It’s also still important that we abide by app store rules, which means we need to make sure that mature content is only accessible to people who are old enough and have opted in to view that type of content. More information about Community Labels is available in the Help Center.
This is an opportunity to work towards a richer, more nuanced Tumblr experience while making sure everyone who enjoys using Tumblr can do so safely. That future we mentioned above? We’re already moving towards it.
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