Management on Non-Sustained Ventricular Tachycardia:
Definition – The most common definition is three or more consecutive ventricular beats, a heart rate of greater than 100 beats per minute, and a duration of arrhythmia of less than 30 seconds.
●Symptoms – Patients with nonsustained ventricular tachycardia (NSVT) are usually asymptomatic, although some patients may notice symptoms associated with episodes of NSVT. Symptoms may include palpitations, chest pain, shortness of breath, syncope, or presyncope. Symptoms may vary depending upon the rate and duration of the NSVT along with the presence or absence of significant comorbid conditions.
●Physical examination – By definition, the pulse rate is greater than 100 beats per minute.
Few physical examination findings are unique and specific for NSVT.
If the physical examination coincides with an episode of NSVT, this can reveal evidence of atrioventricular (AV) dissociation, including marked fluctuations in blood pressure, variability in the occurrence and intensity of heart sounds (especially S1), and cannon A waves.
●Evaluation – All patients with suspected NSVT should have a 12-lead electrocardiogram (ECG), although NSVT is frequently identified on continuous telemetry monitoring, in which case only one or two leads may be available for review.
•Reversible causes – Once identified, reversible causes of NSVT should be sought, including electrolyte imbalances, myocardial ischemia, hypoxia, adverse drug effects, anemia, hypotension, and heart failure.
•Single asymptomatic episode – Often, for these patients, no further investigation is required.
•Multiple or symptomatic episodes – For patients with multiple episodes or with symptoms felt to be related to NSVT, a thorough diagnostic evaluation to exclude structural heart disease is warranted, including cardiac imaging and ambulatory ECG monitoring for most patients and invasive electrophysiology studies (EPS) only on rare occasions.
●Treatment
•Asymptomatic patients – In general, asymptomatic patients do not require any specific therapy directed toward the NSVT.
However, some asymptomatic patients with NSVT who are found to have infarct-related cardiomyopathy with significantly reduced left ventricular systolic function may be evaluated for implantable cardioverter-defibrillator placement for primary prevention of sudden cardiac death related to sustained ventricular tachyarrhythmias.
•Symptomatic patients
-Initial therapy – For the initial treatment of patients with symptomatic NSVT, we suggest beta blockers rather than calcium channel blockers or antiarrhythmic medications (Grade 2C).
For patients with NSVT who remain symptomatic in spite of beta blockers, or who are unable to tolerate beta blockers due to side effects, we suggest adding a nondihydropyridine calcium channel blocker (ie, verapamil or diltiazem) rather than an antiarrhythmic medication (Grade 2C).
-Alternative therapy – For some patients who have frequent, highly symptomatic NSVT not adequately suppressed by beta blockers or calcium channel blockers, the addition of antiarrhythmic medications (table 1) may be helpful. We suggest amiodarone as the initial choice, rather than other antiarrhythmic drugs, based on its efficacy (Grade 2C).
In patients with very frequent symptomatic monomorphic NSVT not controlled by medications or who are unable or unwilling to take medications, catheter ablation can be effective for reducing or eliminating NSVT and associated symptoms.
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my brain is just white noise these days
100 days of productivity
day 25 + 26
(because I'm a doumbeassé who forgot to post yesterday's post)
CVS/RS
HTN therapy should be started latest within 2 weeks of hospital discharge
weight loss (20%) is less common a presenting symptom of NSCLC as cough (45%) or breathlessness (35%)
flow volume loop remains the best way to assess tracheal obstruction, both intrinsic and extrinsic
25% of ToF pts have a right sided aortic arch
flecainide is specifically for SVTs and WPW, has no role in ventricular tachyarrhythmias
sotalol is actual usable in nonsustained monomorphic vtach! there's an actual indication for this hell-drug! holy fuck
reminder for lung fibrosis:
- lower-lobe-initial fibrosis CAID: connective tissue disorders (other than ankspon), asbestosis, IPF, drugs
- drug-induced lung fibrosis ANA SPEND: acyclovir, nitrofurantoin, amiodarone, sulfasalazine, propranolol, ergot alkaloids (ergotamine, methylergometrine, methysergide), anti-neoplastics (esp cyclophosphamide, busulfan, bleomycin, MTX), diamorphine (heroin)
PEFR is actually a good predictor of mortality in COPD
CNS
progressive well-defined loss of sensation with upper motor neuron ssx of LLs → consider spinal meningioma
Rheum
frequency of organ systems affected in SLE: joints > skin > lungs > kidneys > heart/vessels
electomyogram shows small-amplitude, short-duration polyphasic units → inflammatory muscle disease!
GIT
daily caloric requirement: roughly 25-30 kcal/kg/day, +5 if moderate homeostatic insult, +10 if severe homeostatic insult
daily nitrogen requirement: roughtly 0.15-2 g/kg/day, +0.1 if moderate homeostatic insult, +0.15 if severe homeostatic insult
high-volume ileostomies can lead to magnesium wasting, which in turn engenders a potassium and calcium deficiency state; along with fluid, calcium and potassium replacement, give these patients magnesium as well
rectal prolapse is assoc w/ faecal incontinence 50% of the time
splenic flexure thumb-printing = ischaemic colitis
Onc/Haem
chlorambucil is the best monotherapy of choice for CLL, and it is usually well tolerated across all adult ages; rituximab works best in CLL as an adjunct to chlorambucil
acquired icthyosis is assoc w/ lymphomas
tylosis aka volar keratoderma is assoc w/ oesophageal ca
ID/Immuno
pls read the question stem thoroughly you dumbass... multiple shallow painful ulcers on the penis IS highly suggestive of the herp... but they literally said gram negative rods in the question stem 😞🙏
if the question stem shows more of a fixed arthralgia (compared to migratory) and does NOT mention tenosynovitis, prefer reactive arthritis to gonorrhoea
amoxicillin is a suitable alternative to ampicillin for Listeria
CMV vs MAC: if diarrhoea is nonbloody, consider MAC more strongly
Genetics/Misc
classification of side effects: very common = >10%, common = 1-10%, uncommon = 0.1-1%, rare = 0.01-0.1%, very rare = <0.01% (powers of 10)
when comparing an ordinal scale to another dataset (eg, pain scale 1-10 with heart rate), Spearman's rank correlation is an appropriate measure of correlation
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What's a Sustainable Toy? | What is Toy Sustainability?
What's a Sustainable Toy? | Beginners Guide
Definition:
A Sustainable toy is made of biodegradable natural materials such as renewable wood, cotton, bamboo, or wool. A sustainable toy has been manufactured in a nonpolluting way. A way without releasing carbon, greenhouse gases, or chemical toxins. These can be released into the waterways and the environment.
Even though a toy is wooden, it still can be produced in such a way that is harmful. It can be harmful to the environment, its workers, and the community around the production of it. For example, wooden toys made in 3rd party factories using various branding are susceptible to these nonsustainable practices. There are varying degrees of "sustainability" with toys and the manufacturing process. Some toy companies are light years ahead in sustainability. Fewer have better eco-friendly production than other companies. Some wooden toy companies are newer on their sustainability journey. Many are working toward better eco-friendly practices.
What makes a Toy Sustainable?
Sometimes defining something can be tricky. Moreover, I decided to develop a review matrix to effectively review toys. The "Baby Penguin Meter" rates a toy in 5 categories. Sustainability, Playability, Durability, Longevity, and Versatility. Each category has three subcategories. Each subcategory is individually rated on a scale of 1 to 5. (5 being the best). In this article, I am explaining the first category, sustainability.
The Baby Penguin’s Toy Review consists of 5 standardized criteria categories:
Sustainability, Playability, Durability, Longevity, and Versatility. Each criteria category has 3 subcategories and can score up to 5 Baby Penguins per category if it's Outstanding!
Outstanding =
Excellent =
Average =
Poor =
Fail =
My Three Categories of a Sustainable Toy:
1. Product - What materials make up the product? Are they sustainable and biodegradable?
Why choose sustainably made toys?
What is the "real cost" of an inexpensive plastic toy?
Millions of toys are produced in the world each year. In addition, most are made out of plastics. These toys will eventually end up in landfills or our oceans never biodegrading. We as parents must choose to support a grassroots toy movement. Achievable by only buying wooden toys. Maybe the market would shift to producing more wooden toys and less plastic. It is easy to buy cheap plastic disposable toys from your big box store shelf. However, there is a future environmental cost. Consumer behavior dictates what is produced. Parents must make a conscious choice to stop buying cheap plastic toys. Consumer behavior will influence toy companies. Then they would produce more sustainable toys. It really is as simple as that.
Today, most toys manufactured in the world are made up of plastics. Plastic toys are made from fossil fuels with a complex toxic chemical process. This toxic process involves the bonding of oil and gas molecules with chemicals. Plastic toys never biodegrade in a landfill. They eventually just break into many small pieces. They become microplastics to pollute our planet indefinitely. Plastic toys include regular hard plastics. Soft vinyl toys such as bath toys, dolls, figurines, miniature animals contain PVC. Cloth-like plastics include non-natural man-made fleece, polyester, microfleece. This includes any chemically produced cloth, not of natural fibers.
Most stuffed toys including animals and dolls are made from these chemically produced artificial fibers. Above all, soft plastic or pliable toys need an additional chemical such as phthalates to keep them soft in appearance. Also, these chemicals are not bonded to the original plastic process. They are added after and over time leach out over time. They are not stable compounds.
"When I say a cheap plastic toy, I mean a non-eco-friendly toy."
These usually involve poor manufacturing and damaging environmental processes. These toys are produced at the lowest possible cost. There is a blatant disregard for the well-being of our children, the community, and the environment. As parents, let's make conscious eco-friendly purchase decisions when buying toys for our children.
In addition, the future world for our children will be a culmination of all of our choices. When you make conscious eco-friendly purchases, you teach your child why our Earth is so important. You are teaching your child to respect the environment. Hopefully, one day your child grows up to be eco-conscious as well. Also, see my related post on 3 things to consider when purchasing a toy and 5 reasons to switch to wooden toys.
2. Packaging - Is the packaging biodegradable and recyclable? Does it contain single-use plastic?
Why does packaging matter?
Sustainable packaging is important. It reduces the ecological footprint of all the stages in the product's life cycle. It's no lie that we consume a lot of goods. A large amount of packaging is wasted when toys are accumulated over time. Picture a holiday morning of unwrapping and opening gifts. How many garbage bags of plastic laced boxes, plastic ties, and packaging are destined for the landfill? Multiply that times 100s of millions of families. That's a lot of garbage for one day for our planet! I don't want to be doom and gloom. Even having a small conscious thought about packaging will have an impact. Small consumer changes will lead to packaging changes. With reduced packaging, both the producer and the consumer reduce their environmental impact.
3. Origin - 3 Things to look for in a Toy Company and/or Brand" Today, there are some very trustworthy, well-respected toy companies. These companies produce in their own eco-friendly factories overseeing every sustainable business practice along the way."
Toys that come from reputable companies produce most of their toys with biodegradable natural materials. Some components made of plastic are still better than your standard all-plastic toy. In other words, a wooden toy made with 80% wood and 20% man-made materials, is still better than a toy made of 100% plastic. Wooden toys are simply better. The carbon footprint of an all-wooden toy is 25 times lower than that of a plastic toy. Unfortunately, there are not a lot of these companies, but the good ones are really good. Brand loyalty, seemingly gone, is extremely important with toys. Knowing what you are getting every time is very reassuring. Here is what I look for when researching Origin:
1. Manufacturing - Is the toy made in a sustainable way with ethical and eco-friendly manufacturing processes? Does this wooden toy company/brand use its own factory in which it overseas practices?
While researching sustainable toy practices for this post, I came across this article. While never shocking, it still is surprising especially when Disney is mentioned. This was three years ago. Mattel's "lead recall" was only 14 years ago. Even as bad as this was, not too much has changed in the toy industry. Review the article Mattel’s LEAD RECALL. Most of these companies (even the biggest) use third-party manufacturing plants to fulfill large orders placed. Utilizing various factories allows large companies to rapidly produce new toys and meet demand especially for hot products.
Unfortunately, this leads to many situations like the one below. It also allows companies to "claim" they weren't aware of such practices since it was not their factory. An instance, “The allegations in the report are not substantiated by Hasbro’s extensive monitoring and audits conducted throughout 2018, and both suppliers are in good standing with Hasbro’s robust ethical sourcing requirements,” a spokesperson told CNBC. Or in an emailed statement to CNBC, a Target spokesperson said it took the allegations seriously, adding: “We expect all vendors supplying products to Target to uphold our standards and treat everyone with respect, dignity, and equality.”
‘Nightmare’ conditions at Chinese factories where Hasbro and Disney toys are made
An investigation into Chinese toy factories has alleged that companies in major supply chains are mistreating their workers.
Workers making products for Hasbro, Mattel and Disney were being subjected to ‘serious violations,’ the report claimed.
Violations included poor pay, forced overtime, and unsafe workspaces.
"In the Wah Tung factory, an employee producing Disney’s Princess Sing and Sparkle Ariel Doll would have a daily quota of up to 2,500 toys per day. They would work 26 days a month, earning $435 per month plus one cent for each doll produced. The Ariel doll currently retails on Amazon at $34.97 in the U.S." Review the full article HERE.
Moreover, these corporations are well aware of the conditions and environmental impacts these factories have. They commonly turn a blind eye towards them. When called out, corporations take the route quoted above. I am not sure what's more disappointing... The corporations utilizing these practices or the consumers driving this behavior. We all need to take a certain level of responsibility for this. The manufacturing process cannot be overlooked.
When you learn more about good sustainably run companies and manufacturers, you will not want to purchase from most other companies. I have created a list of my top sustainable toy companies below. One commonality on my list is every single sustainable toy company owns its factories and its manufacturing process. They ensure the sustainability of their products. They are willing to take 100% responsibility for that process.
2. Messaging - Is the company clear about its sustainability message? Is the company transparent about sustainability practices on its website? Is there a clear mention of certifications and eco-friendly practices?
"If you cannot venture on to the companies website and determine its sustainability message within a few minutes, call Houston, because there's a problem!"
PlanToys example: This is the GOLD Medal winner of a sustainability message. In addition, their website has a detailed flowchart explaining each step in the manufacturing process. They even have nice animated videos to help explain.
"Since 1981, our mission has been to create a more sustainable world. At PlanToys, we are determined to do this by carefully considering the environment and society when it comes to our business practices, while also focusing on safety standards and child development in production. By applying innovative eco-friendly manufacturing methods and using green materials, we help pave a sustainable path for our children while also doing our part to protect the beautiful ecosystems and environments that inhabit our planet."
"Sustainable Play - We believe that the PlanToys Sustainable Way will help educate and inspire society to prioritize environmental preservation, child safety, and development. By raising children who are self-aware, environmentally conscious, and imaginative, we hope that they will become individuals who understand the value of life, nature, connection, and play. If one simple plaything helps one small child become a person who understands the value of life...and the valuable connection between them and the world in which they live, then we have proudly done our job." To learn more, please review their website PlanToys.
Haba - I am usually a little more skeptical about any manufacturing in China. However, they do own their own factory and produce some of their goods in Germany. They have a tremendous reputation for quality.
"HABA favors wood for many of our toys; wooden toys last for years and flatter the hand. Our wooden baby clutching toys are still made in Germany using PEFC certified Beech and/or Maple. PEFC means the wooden toys are made from timbers that are reforested. Many of our wooden toddler toys are produced in China from similar materials. We use safe, non-toxic, water-based stains and lacquers on our products. We use recycled corrugated cardboard with as little foam or additional packing material as possible to package our items." Learn more about HABA’s sustainable mission at HabaUSA Here.
3. Does the toy company clearly label materials of toy, safe forest practices? These include FSC certified, nontoxic glues and stains/paints/varnish. Does the contain OETEX certified natural fibers?
"Choosing sustainable and natural material toys is healthy for your child and the environment."
Examples of Natural Biodegradable Toy Materials:
Woods- Such as maple, pine, birch, beechwood, rubberwood, and bamboo.
Cloths/fabrics- Such as cotton, hemp, wool, bamboo, and linen.
Sustainably sourced and reforested
Look for vegetable-based inks. W
Look for water-based stains/dyes/paints, non-formaldehyde glues/nontoxic varnish.
List of Certification Definitions:
FSC Certification- ensures that toys come from responsibly managed forests. This provides environmental, social, and economic benefits.
OEKO-TEX- ensures the fabric has been tested to not contain harmful substances.
ASTM(USA) & EN71(Europe) -international toy safety standards.
ISO 9001 is the international standard. Specifies requirements for a quality management system (QMS). Also, organizations use the standard to demonstrate the ability to consistently provide products and services that meet customer and regulatory requirements.
ISO 14001 is the international standard. Specifies requirements for an effective environmental management system (EMS). It also provides a framework that an organization can follow. Rather than establishing environmental performance requirements.
List of Top Sustainable Wooden Toy Companies:
1. PlanToys-
They are an unrivaled sustainable toy company that has been around for 40 years.
PlanToys is one of the most sustainable toy companies in existence with 3 goals in mind.
Their mission is implemented through 3 pillars of business.
This includes sustainable materials, sustainable manufacturing, and a sustainable mind.
Use only sustainable materials with a zero-waste production process.
They use water-based dyes and organic pigments including plant-based ink for packaging.
100% natural rubberwood. They use trees that are fertilizer-free for 3 years. This ensures it's toxin-free.
Plan Toys uses a chemical-free kiln-drying process for all of its wood.
They produce eco-friendly pressed wood in molds with excess sawdust from manufacturing.
Plan Toys uses a certified E-Zero glue that is formaldehyde-free.
PlanToys has many certifications for its sustainable manufacturing.
They exceed international safety standards. ISO 9001 &14001 for environmental management.
OHSAS 18001 & SA 8000 for the healthy work environment and employee wellbeing.
They are also a carbon-neutral company. Use their wooden waste to fuel to produce heat energy.
The company has also replanted over 50,000+ trees for the environment.
2. Le Toy Van
Designed in London, with European classic style.
Le Toy Van makes its classic pretend-style toys in their own factory in Indonesia.
They use only sustainably sourced wood grown under ethical working practices.
Le Toy Van has been making toys sustainably for 25 years.
They use only safe water-based paints, dyes, and cloth materials to make their toys.
HABA
Made from unfinished hardwood beechwood from sustainable forestry in Germany.
Comes with a reusable cotton tote bag that is OETEX certified free of chemicals.
Haba favors the use of wood when making many of their toys. They operate for the environment and children.
Their wood is PEFC certified Beech or Maple. Wooden toys are from reforested timbers.
Haba uses only safe, non-toxic, water-based stains and lacquers on its products.
On their packaging, they use recycled corrugated with as little foam or plastics as possible to package items.
Learn more about HABA's sustainable mission at HabaUSA Here.
Tender leaf
Wooden toys made without plastics.
They are classic in nature based on pretend play.
Tender leaf toys are handmade in their own factory in Indonesia.
Their family-run factory operates with high standards which employs hundreds of local villagers.
They only work with reclaimed rubberwood.
For every reclaimed tree it uses, they replant a new one.
Tender leaf is the recipient of the ICTI Ethical Toy seal of approval for a sustainable supply chain.
Tender leaf packages without single-use plastics.
Each of their toys is hand-painted with water-based safe paints.
5. Hape
Hape is the largest wooden toy manufacturer in the world.
Committed to making sustainable wooden toys with few plastic components.
They operate their own factory to be responsible, ethical, and sustainable in their practices.
To see Hape's message on Environmental Responsibility, see their website HERE
6. Maple Landmark
One of the best sustainable wooden toy companies on the market today.
Made in Vermont, USA.
Maple Landmark uses only heirloom quality hardwoods. No plastics
Maple Landmark creates some of the most sustainable wooden toys from birth on.
Their schoolhouse and naturals line is free from all dyes, paints, and lacquers only using wood.
They source their materials as close to their own workshop factory in Vermont as possible.
Maple Landmark truly is America's largest producer of sustainable wooden toys.
7. Kinderfeets
Kinderfeets makes heirloom quality Waldorf-style wooden toys. They produce balance boards ride-on and stackable rainbows.
Based on Dutch design from the Netherlands.
Bamboo is in all products. Bamboo is also sustainable and fast-growing. It is a crop that has the ability to self-regenerate.
Growing Bamboo doesn't require toxic chemicals or pesticides for growth. Kinderfeets products are toxin-free and sustainable.
They also use FSC-certified German Beechwood, non-toxic water-based paints, and lacquers.
Recyclable material is in all packaging. Kinderfeets also supports the nonprofit organization called "Trees for the Future."
Kinderfeets also holds the prestigious certification BSCI for welfare standards.
8. Tegu
This company is based in Honduras.
Founders of Tegu wooden magnetic blocks
Mission to create a positive social impact for the local people in which their factory resides.
Huesito is a local nonendangered species of wood, carefully harvested.
9. Keva Planks
Keva Maple Planks uses maple wood from Maine.
Their American manufacturing plant creates jobs for locals. Upholds tight quality requirements.
Keva uses locally grown maple wood from Maine.
They make the most durable, heirloom quality, hardwood meant to last for generations.
Keva's large sets come in beautifully crafted wooden bins for storage as a bonus.
10. Kapla
Kapla produced the original ecological plank toy.
100% untreated French pinewood grown in sustainable forests in France.
Specialized independent laboratories carefully test materials.
All of which meet international standards.
Their packaging is sustainable with either cardboard reusable storage boxes or wooden bins.
11. BRIO
BRIO is a beloved European/Swedish company.
Making toys since 1884 and train sets since 1958.
They produce toys only in their own factories.
BRIO commits to making as many of its toys with sustainable wood as possible.
BRIO's top priority is child safety.
BRIO World line is quite expansive.
Toys are well above US/European and International standards for toy safety.
12.Janod
Janod is a French-based company making efforts toward sustainable productions.
They have joined forces with the WWF(World Wide Fund for Nature) to create a line of 100% sustainable toys.
Janod uses FSC certified wood from responsibly managed forests. Preserves biodiversity, ecology, and renewable resources. In addition, this protects the rights of the indigenous peoples.
13. Wishbone
Wishbone uses sustainable natural materials and recycled materials.
They make kids ride on toys, bikes, and wagons of beautiful heirloom quality.
The wishbone design studio is a family company based in Wellington New Zealand.
Wishbone's philosophy is to use fewer, better materials that work well.
Wishbone's modern sustainable mindset is also based on the circular economy model.
They focus on 3 main practices:
Wishbone even has a "pre-loved" for sale section on their website to keep their used products out of the landfill.
Primarily, its design out of waste from the goods produced.
Secondly, its design for longevity keeps materials in use.
Third, its design enhances our natural environment.
Final Thoughts: Why Sustainable Toys Matter? Why Sustainable Toy Companies Matter?
In conclusion, as a mother of five, I have seen 100s if not 1000s of toys. My parenting journey has taught me about love, life, and toys. Moreover, I am passionate about my children and my children's toys. I created this blog to advocate for sustainable toys and why they are so important. Toys are so important because our children are so important. The toy industry has been dictating the narrative for decades. Therefore, it's time, we as parents, to start dictating the industry. Moreover, more sustainable toys purchased will start to send a message to the toy industry. Above all, beautifully and thoughtfully chosen toys will give you generations of memories and joy. And lastly, I will close with a quote I love saying!
"Love your children, Love your toys!"
https://thebabypenguin.com/whats-a-sustainable-toy/
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Let's seal away the din of each fandom thinking their noise make them special snowflakes for a second, and look at things in scale.
Because the average reporter on these things really doesn't know the machinations of the things they seek scoops on, so let's dig a little bit, and figure out where Nexstar's heads are at.
When it was first announced, many people scratched their heads; early articles threw the same 50+ audience I had joked, but that was the line--it was a joke. It was nonsustainable for primetime at the given costs. It was just funny to say it would be full of AARP ads.
But then came time to break down how AA's demo never flinched during boycotts because of the AA audience still being one of the largest demographics consuming TV by classic means, for any variety of reasons I'm not unpacking in this post.
That is, within 18-49. And like anyone paying attention to their priority on earnings, rejoining the rest of the world in the pre-pedowitz 18-49 was the way to do it, and to fix everybody's collective problems.
This isn't a transition only rattling CW, though. CW under Nexstar is actually TAKING its bizarre underdog position, cutting its losses and jumping forward.
Over time, the 10p slot on networks has largely shut down and returned to local broadcasters and affiliates. ABC held out for a great while. But it's closing that down. That's 5 hours less scripted TV space on air anymore, flat. Less real estate.
And of that real estate, much like I warned and many report, there's an overall thinning of mass volume purchasing and bulk product creation in the industry. As a worker this does kind of suck, because less stuff being ordered means less jobs. But it also ends systemic conveyor belts that choke out other creatives outside of the megacorp's approved lever pull.
ALL networks, not just CW, are cutting several shows even in non10p slots, and essentially replacing them with unscripted content. Half of ABC is going to the slaughter house this year, every network risks its own bloodbath. CW got most of the worst of it out of the way last year, while tying up their loose ends with final seasons this spring, for the most part.
But all those people seeking unscripted content are going to be awash. You go to the Next Big Network and it, too, is thinner pastures than you remember.
Nexstar is choosing key properties it can wave around. Like hey, we grew up like you did. But remember Smallville? Remember Dawson's Creek? Yeah we got those people, and we're bringing back the sitcoms yall used to watch some days back then, but new now. And we got like, a Supernatural spinoff, but it's gay, check it out.
Suddenly 15 years of fans come rushing in hungry for content because ain't shit on TV anymore. And Nexstar then shoves them at their other new content being ordered, and uses that to repair CW's damaged userbase, resist any kind of decline, maybe even dare to pinch up numbers while others go down, or at least in the cases they're investing budget in.
The growing obsoletion of the radio towers involved in the chain of delivery that is TV is a race of syndicates modernizing by other means, like Studio City, radio ventures, streamers and network purchases. And deep down in the bones, outside of anyone yelling opinions about a TV show in particular, those are the motions we're feeling right now.
And, for what it's worth, Jensen navigated this, just like the mergers and collapses all around him before it, like a master, in a way that basically secures him as WB's leading content creator on its remaining airspace at WB, until the HBO Max Transition.
What WB is really holding out for is globalization being sustainable via subscription methods by 2025-2026 once they expect to be in all countries by end of that season, which is coincidentally around a supernatural 20 year anniversary date. But that's neither here nor there for this post, as much as: the industry is propping itself up as it slowly falls down and rebuilds.
realistically, WB only cares about maintaining a few more years of airspace, after that it's whatever, but that investment itself is in that exclusivity deal with Chaos Machine Jackles has, both for The Winchesters, and the increasing Jenmish overlap of DC and Berlanti.
These are also setting the stage for future franchise decisions, something WB notoriously struggles with--Harry Potter in major decline, DC in turmoil and more, but once their direct orders are reduced, it'll pull together. And Roth made sure Zaslav knew this about Supernatural as a slept on franchise, from the jump, while telling Jensen exactly how to run the pending obstacle course.
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