Mini Lolita Fashion History Lesson: MILK
Today, MILK is generally known as an 'otome' or 'girly' brand, and many of their modern items don't look like what modern lolita think of as lolita.
A recent MILK collection
However, in the late 80s and early 90s, MILK was considered to be one of the quintessential Lolita brands.
1990s lolita wearing MILK
In a 1994 zipper interview about the history of lolita fashion the brand representative for MILK states "I think what is now called lolita fashion is the fashion that milk has been making for a long time."
MILK was founded in 1970 by Hitomi Okawa (大川ひとみ). When Hitomi Okawa started as a designer there were not many DC brands yet and ready to wear fashion was really just starting to become more widespread in Japan. Okawa attended an art university in Kyoto because of a love of drawing that started in elementary school. She used to draw illustrations of girls and make things like paper dolls. At the age of 11, she drew many pictures of the same clothes and changed the patterns (polka dots, checks, flowers). She grew up the daughter of a doctor, in an affluent home where her mother would read magazines like Harper's Bazaar with 1950s and 1960s American fashion. She also looked at American fashion catalogs as a child, and cites this study of clothing in magazines and catalogs as her earliest sort of "studying" of fashion.
50s/60s Harper's Bazaar
In addition to drawing inspiration from the 50s & 60s Harper's Bazaar & American clothing catalogs, she also drew inspiration from military uniforms and how they have custom buttons and custom fabric and details like that, as well as current trends in London and Tokyo as the brand continued to develop. When she started however, she says that she was the only one making this sort of cute girly clothing in Japan and she felt like she had to make it because no one else was making what she wanted to wear.
50s/60s Harper's Bazaar
After graduating from Seian College of Art and Design, Department of Design, she started MILK in Harajuku. She wanted to start in the coolest place possible, so she decided on Central Apartment.
MILK Shop Front in the 70s, Central Apartment
She had come to Harajuku when she was either in High School or her first year of University and had stood in the middle of the pedestrian bridge right off Harajuku station, and she looked down at Omotesando and thought "Here is the coolest place, I want to be here!", and that's why she chose that location. The Bridge doesn't exist any more, it was torn down in 2011. She wasn't aware at the time that Central Apartment was a popular place for creators, she just thought that street was nice and that Central Apartment was modern and cool. In a 2021 interview she confessed that she sometimes still goes up to the pedestrian bridge on the Yoyogi Park side and looks at Omotesando, and when she does, she feels the same way she did when she was 20 years old.
Central Apartment (原宿セントラルアパート) was initially an apartment complex built in Harajuku in 1958 at the intersection of Meiji-dori. It was initially built for special international travelers like US military personnel. In the mid 1960s/early 1970s, the lower floors were converted into stores with offices in the upper apartment floors.
The Coffee shop Leon on the first floor was a popular spot with creative people. There were also shops like Mademoiselle Nonnon launched by designer Taro Aramaki which sold French style clothing and lots of horizontal stripes. Mademoiselle Nonnon is considered to be the source of the border (horizontal stripe) trend in Japan.
Initially, "MILK", was expensive and unrealistic for everyday wear, so it was mainly used as a stage costume for idols, however, people started wearing Milk as everyday clothing as time went on.
MILK also experimented with a Bridal line in the 70s as well.
While their runway looks were generally a bit more loud than the way the pieces would have been worn in real life, you can see some prairie revival influence their early 70s items as well as some silhouettes in the '76 collection that are starting to look more lolita-esque.
Here are a few runway examples from the 1980s, note the border print of a carousel in the 1988 collection and the knee length ruffled skirt in the 1982 one.
By the early 1990s, MILK was heavily featured in coordinates worn by young women who considered themselves lolita in magazines like Cutie and Zipper, and was also advertising in those magazines.
1990-1992 Cutie advertisements for MILK
Early 1990s looks from MILK were fairly consistent with what was on offer from similar shops like PRETTY and Shirley Temple.
MILK Coordinates from Nene magazine, 1995
Speaking of Shirley Temple, the founder of Shirley Temple, Rei Yanagawa (柳川れい), worked as a designer for MILK before starting the Shirley Temple children's brand in 1974.
As time went on, lolita fashion started to diverge from the MILK style, while MILK followed their own design concept and look more at current trends in girly fashion. Today, some iconic MILK items like their heart purse are still frequently used in lolita fashion, however, it would be difficult to walk into MILK today and put together a coordinate that would read the same as one made from items at Angelic Pretty.
While goth and punk brands typically have no issue relating themselves to goth or punk fashion, brands popular with lolita have sometimes resisted self-describing themselves as lolita, most likely in an attempt to not alienate non lolita customers, due to lolita fashion having a mixed reputation. MILK, like many other Japanese brands, especially DC brands, maintains that they make MILK style, even though their influence on what we call lolita fashion today, is unmistakable.
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LOVE LESSONS
Horrible weather outside?? Here's the result: a smutty first time of pleasure for reader...hope you like it!
Summary: You’re about to discover intimacy and pleasure for the first time, but you can’t imagine who’s gonna be your teacher!
Warnings: 18+, smutty first time, fingering, mutual touching, cuming.
Word cunt: 1626
You and Elvis have been good friends for years. He felt you were like his little sister, you practically grew up together and you shared a lot of things. You always felt something about him, but you never had the guts to tell him, because you didn’t want to ruin your friendship. For your eighteenth birthday, you had a huge party at your place and he obviously was there too. He stayed close to you all night, hugging and cuddling you; he was tender and loving and you felt always safe in his arms, you knew he would never touch you with a finger. Or at least…that’s what you thought…
At the end of the party, you reached out for him and you took him away for a while. He followed you without asking anything, until you reached your bedroom. For you it was a natural thing, it wasn’t the first time you stood there with him…many times you spent hours and hours talking to him about school, boys and dreams. But that evening something was different. You felt strange about him, for the first time your heart knew that you wanted more from him, but you were scared to death. What if he refused you? What if he got angry and broke your friendship? You decided to risk. As you found yourself alone with him you closed the door and got close to him: “I’m sorry if I brought you here like that, but I have something to ask you…just…don’t freak out, okay?”
He laughed: “Y/n, what’s wrong? Ya nervous as a cat!”
“You know I’ve never been with a boy before…”
He blushed a little. “Y-yep…ya told me that. So?” he got nervous. She sat on her bed and talked to him looking at the floor: “Now…there’s this guy…at school…and I like him very much, but I don’t know how to…”
“…tell him?” he asked.
“Please him!” you answered.
His eyes popped out and he coughed nervously: “Y/n, I-I…why ya sayin’ it to me?”
“I know it sounds strange, but you’re my best friend and you’re a man, so…you probably know what men like. Can you…teach me something?”
He blushed more while his eyes widened in surprise, but he looked away from you: “Ya can’t ask me that…c’mon…”
You frowned: “I knew it…o-okay, never mind, forget I said that!”
He took a step closer: “Wait!”
Your heart skipped a beat as you heard his voice. You looked up at him and you saw him coming closer to you. He sat next to you on the bed and he caressed you softly, making you tremble: “Ya really want me to teach ya?”
He moved your hair from your face and he leaned down whispering in your ear: “I think this boy from school doesn’t exist at all…am I right?”
It was true! There was no boy at school to please. You wanted to please HIM…and he knew it. He asked you a second time: “Answer me hun…ya really want me to do it?”
He put a finger under your chin and lifted your face to meet your eyes as he waited for you to speak: “I…yes, please!” you answered with sparkling eyes. He warned you: “Ya know that once we’re done, it’ll be very hard to remain friends…”
You looked in his eyes: “I know, but…”
He put his finger on your lips, hushing you: “Shh…then be quiet!” and he pressed his lips on yours.
Then he broke the kiss: “C’mon, we ain’t got much time!”
He took off his shirt and you felt your heart beating faster as a strong grip clutched your belly. You could feel his warmth spreading towards you.
“I-I’m nervous…” you said looking at his perfect body.
“Ya don’t have to hun…ya safe with me, ya know I could never hurt ya. Just lemme take care of ya!” he said leaning down over you.
“I wanna do it too…I wanna take care of you. Can you show me how?” you asked nervously.
“Well…ya don’t have to be shy about what ya feel…just let it go!” he leaned closer and closer as his heart was racing. “It’s all about…touchin’, understandin’ and meet each other’s needs! Remember, this ain’t just about pleasin’ me…it’s about discoverin’ what brings ya pleasure too!”
After a while he asked you: “D’ya ever touched yourself before?”
You looked at him and blushed like a baby: “N-no…never…”
He smiled: “God baby, ya still so innocent…If ya let me, I’d be happy to guide ya…ya have to explore your body too. Take your time, find out what makes ya feel good. You can start with your breast…or your clit…don’t rush! Ya want me to help ya?”
He noticed your embarrassment and he decided to get in charge and lead the way: “Lemme show ya something’, give me your hand!” he said. At first you hesitated. Then you pulled out your hand to him and as he held it tight, he slid your two hands in your panties. You gasped and held your breath: “Sshh sshh don’t worry hun…it’s okay…it’s okay. Use my fingers to touch ya. Relax and feel the touch…feel it…enjoy it!”
The touch and the sensation you felt on your hand, made your body shivering in pleasure and for the first time you felt a pool of excitement in your panties, while your pussy sent your brain a clear message: you wanted more. He moved your two hands up and down, gently caressing your foldings and you felt the excitement grow as your breath got faster. After a while he pulled back his hand and let you keep the work. “Ya on your own baby…show me what ya can do!”
You kept touching yourself and you started to moan as you discover your weak points. It was incredible, a new sensation was conquering you and you liked it. You loved it. He stood there for a while looking at you, while you explored your body. As you kept caressing yourself, he pulled up your shirt and grabbed one of your breasts squeezing it gently, then he took your already hard nipple in his mouth, sucking and licking. You gasped again and your moaning got louder and louder: “Oh my Go-od…”
“Ya like it baby? What if I show ya something else?” he said as he slid his hand in your panties. Your hand stopped and let his took place, but instead of caressing as you were doing, he slid his middle finger inside you, feeling your warmth and tightness, while his thumb landed on your clit.
“Fffuck…” you arched your back. It was a huge and unexpected wave of pleasure, something you never felt before. His fingers danced into you, finding the perfect rhythm that made you moan and squirm against his touch: “That’s it…let yourself feel the pleasure…there’s no shame in enjoin’ it!” he said feeling your body tensing under his touch. He increased the pace of his fingering, finding a rhythm that matched the thumping of your hearts. “Now…let it go baby, lemme help ya find that sweet release…cum f’me!”
As you felt his words, a strong wave of pleasure hit your body. He felt your tension loose and he kept stroking, guiding you through the intense sensation of your climax. You fell back and he grabbed you in his arms: “That’s my girl…how ya feel?”
You were still trembling and as you lifted your face to look at him he noticed you were crying: “Oh baby…it’s okay…no need to cry!” he smiled and hugged you tight. He kept you in his arms for a very long moment while he caressed your hair and kissed your head. After a while he asked you: “What if I show ya to please me now?”
You were exhausted, but you couldn’t say no: “Yes…please...do it!”
He took off his pants and boxers, and for the first time you saw his hard member in front of you. He grabbed your hand, making you touch his cock. He let out a low groan as he felt your gentle touch on his erection: “Take it in your hand! Don’t be afraid…it doesn’t bite!” he laughed. You did as he asked and you gasped: “Oh my God, it’s hard as a rock…”
You moved your hand as you gently pumped his cock. You wanted to please him so much and your biggest fear was not being able to handle the situation: “How…how you feel? Am I doin’ good?” you asked nervously.
“Oh my God hun…ya sure ya need lessons? Ya doin’ just fine…now…why don’t ya run your pretty fingers along the length of it?”
His request turned you on and you moved your hand faster, following his instructions. He was over the moon: “Ya real good at this hun…and the more ya do it, the better ya get! Now relax…take it slow and see how I respond to your touch!” he said leaning his head against the headboard.
His eyes rolled back in pleasure as you kept touching him: “That’s it baby…move it like that...ya doin’ fine!”
You paced up and he arched his back: “Fuck baby…ya gonna make me cum!”
You got very close to him, now your embarrassment was gone and you felt like what you were doing was the most normal thing in the world: “Then do it, don’t stop!”
He came hard in your hand, shooting out between your fingers as he moaned your name: “Oh God…y/n…that was amazing!”
His body shuddered with pleasure as he held you close to him: “Ya been a good student baby…but next time…I won’t be so gentle!”
You didn’t knew if something was changed between you and him, but you were sure about a thing: you enjoyed him…and you wanted more!
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