#IT decision-makers
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Best Strategies for B2B Tech Publications To Drive Marketing Success
B2B marketing in the technology industry allows firms to broaden their reach beyond conventional methods. The best B2B tech companies and best brands marketing increasingly attribute marketing leads to a digital strategy across B2B marketing channels, with content marketing and content syndication strategy occupying a central role.
A B2B tech publications goes beyond reach and impressions, offering an influential blend of targeted engagement, credibility, and industry clout, propelling marketing efforts to new heights.
Get full insights: https://itechseries.com/blog/b2b-tech-publications-to-drive-marketing-success/
Power of B2B Tech Publications: Leveraging Tech Business Potential
In the evolving world of B2B tech firms, staying ahead of industry trends is critical to keeping a competitive edge. Top tech magazines prioritize accessing vital insights and remaining current on IT news industry trends and the newest technology changes, particularly those linked to content syndication. These resources are designed for industry specialists and contain vital knowledge about business expansion and growth. Let's look at the benefits of interacting with B2B tech journals, which are an invaluable resource for any business professional.
Effective information dissemination channel
B2B tech publications are pivotal for spreading essential industry insights, updates, and technological advancements. They are the means through which the latest trends, product innovations, and go-to-market shifts are communicated to the tech audience. This distribution strategy ensures that critical information reaches the target audience promptly and efficiently.
Establishing credibility in the industry
Publishing content through reputable B2B platforms solidifies the brand’s authority with the latest news and technology updates. Consistently offering thought leadership pieces, insightful analyses, and expert interviews establishes credibility. This credibility breeds audience trust, positioning the brand as a reliable source for industry-related knowledge and expertise.
Direct engagement with target audiences
B2B top tech publications enable direct connection with the relevant audience, which drives marketing in the technology industry. Tech periodicals connect through a variety of content formats, such as articles, feature stories, and thought-provoking interviews. These engagements are more than just information sharing; they encourage discourse, allowing readers to better understand and answer your audience's wants and issues.
Accessible resources for ICP engagement
B2B tech publications help streamline engaging with the ideal customer profile for your businesses. These platforms offer potential leads aligned with the specific industry focus. Leveraging these resources ensures that the content reaches the right eyes and ears, significantly boosting the chances of converting leads into loyal customers.
Comparative analysis and benchmarking against competitors
B2B publications offer a way to compare yourself to others in your field. It is incredibly insightful to compare tactics, ideas, and methods against other players who are similar to you. To assist companies stay ahead of the curve in the industry, it offers insights and predictions on artificial intelligence and other B2B tech developments. In order to create a more successful and competitive business plan, this study helps to identify strengths, weaknesses, and places for improvement.
Follow for more information: https://itechseries.com/
Wrapping Up
Business prospects rely heavily on the quality and relevance of content to make informed decisions. It is the initial touchpoint, influencing their perception of the B2B tech brand and its offerings, including the effectiveness of content syndication strategy and the power of a captivating brand story for tech industry insights for best brands marketing. Crafting impactful and value-centric content is no longer a choice but a necessity in today’s competitive go-to-market. It includes the latest tech news trends, top technology publications, and articles that act as a pivotal link, aligning the brand with the needs and expectations of an ideal customer profile.
More Related Topics
Importance of Customer Touchpoints For Tech Marketers
A/B Testing Strategies For B2B Marketing
Understanding Your Audience Content Consumption Preferences
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best thing about uncle iroh is that if you pay attention he is actually just as much of an idiot as zuko but has just mastered the art of coming across as a wise old man. the even better thing is that zuko is the only one on the planet who somewhat realizes this and no one would ever believe him because he's zuko
#a:tla#atla#zuko#uncle iroh#best dynamic in the world is when two characters are equally stupid#but people automatically assume the chiller one is a better decision maker#INFURIATING the angry one#(just a heads up if you got recced this post there's more in the reblogs)
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For OFMD Tumblr friends who want a S3 and are scared of Twitter
First, no judgment from me. I very much get it. I resisted Twitter for a long time, and even though I'm now a bit more comfortable on it, it's still not my Fandom Home. There are a TON of valid reasons not to be on Twitter, but if you REALLY want to keep OFMD visible right now and help its chances of returning for a third season, Twitter is the best place to do it. Like it or not, Twitter is still the best social media platform for raising awareness and for instant news updates.
Tumblr posts don't make headlines. Topics that have been trending on Twitter do. And if we want this show to come back, we need to make OFMD impossible to ignore.
By now you've probably seen just how close we came to a S3, and if you're like me, you are RAGING and donning your battle jacket. But I get it can be intimidating to get on Twitter for the first time, so I thought I'd address some common anxieties I see. I'll put below a cut because this got a bit long, but I promise it's a quick read.
I don't know what to say! Where do I even start?
That's okay! You don't have to create your own tweets (although it's great if you do). Amplifying other people's posts is also important. Go ahead and like/retweet/reply to other people's posts. This may also help you get an idea of what you may like to say in your own tweets.
Hashtags...yes?
Yes! Although don't use too many or you may get flagged as a bot. The biggest one that seems to be emerging is #SaveOFMD. Other popular ones are #RenewAsACrew, #RenewOurFlagMeansDeath, and of course, #OFMD and #OurFlagMeansDeath.
Should I just be tagging all the streaming services?
Per @renewasacrew, no. It's counterproductive. You'll want to tag one streamer at a time and be specific. Below is an example of a tweet I made the other day -- use specific reasons why that that particular streamer may benefit from picking up OFMD.
I'm scared. People are mean.
Yeah, people are mean. But I will say the vibes over at OFMD Twitter are currently the best I've ever seen them. People seem to have united for the greater good and are being overwhelmingly positive and just trying to do whatever we can to save the show. (That said, again, I already had a pretty curated feed, and was very liberal with blocking users/terms I didn't want to see, but I've been able to spend so much more time in the For You tab than I ever have without being jump scared by something.)
But I don't know anyone there! Wouldn't I just be shouting into the void?
Not if you use the hashtags! Fans are being really good about following those and engaging with the tweets. Plus, [Stede voice], I'm your friend. I'm xoxoemynn over there as well, I'll follow you back and engage with any of your posts that I see. Plus, what's been REALLY lovely to see is that SO many lurkers have come out of lurkerdom to support the efforts, and they are being welcomed with open arms, so you will not be alone. Again, I am telling you, vibes? Best I've ever seen them.
I can't get sucked into another social media platform, I don't have the time.
The beauty here is you don't need to spend a lot of time. I've been on Twitter more in the past week than I have in the entire year I've had an account, and I'm still only on for maybe an hour total the entire day? I open the app, I check a couple accounts, I engage with a handful of posts, and I close the app. It takes all of five minutes. It's an extremely small lift that can have a very big impact.
My bet is on Zaslav expecting us to be upset, and that there may be a day or two of outrage, but then we'd move on. I'm sure right now he's trying to convince everyone that this is a fluke, and that it'll blow over soon. Don't let him win. Keep OFMD in the news. Be loud (but polite) and make Max and other streamers take note of what a passionate, loyal fan base this show has. Make their stocks continue to drop. Make it clear this is NOT just a fluke, it is NOT business as usual. It's a BIG fuck up with lasting consequences.
Twitter, for all its sins, is the best place to do this.
Now let's get our damned show back.
#ofmd#our flag means death#renew as a crew#truly BELIEVE ME I get wanting to stay away!!#and if after we get picked up again you want to delete your account please go ahead and do that!#but this is a really easy and tangible way to show Max/other streamers#just how beloved the show is and how it would benefit them to save it#I love tumblr but it's not going to give us the kind of impact we want#it's for fans - not for external folks/key decision makers#ANYWAY I am by NO MEANS a twitter expert but I'm getting better#and I've seen some people be nervous about getting on the platform so I thought I'd try to help <3
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some tord doodles i did yesterday bc i was sick
#i really love making him go 🤨#he's just my little baby girl#eddsworld#eddsworld tord#tord#ew tord#eddsworld fanart#ew art#ew fanart#tord trans#bc he is#i know i'm matt hargreaves i'm the decision maker#i love how bad he looks#LIKE I DREW HIM SO BADDDDD IT'S SO FUNNY TO ME#red sea art
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Magic Man!
#jimmy mcgill#saul goodman#bob odenkirk#better call saul#bcs#bcs art#my art#digital art#sketch#fanart#finished bcs and it’s honestly one of the most well written and visually striking tv series I’ve watched#also i feel for my miserable questionable life decisions maker and his hot morally grey wife#i absolutely have to do some shot studies from this one
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*takes the longest drag from my cigarette* Arthur Lester is so stupid somebody get this man a drink.
#he’s literally so stupid I love him#I mean this with all the love in my heart#worst decision maker ever <3#malevolent#malevolent podcast
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Gangsta Czech be upon ye
#hima really decided to maker her a goth queen#smart decision my man#hetalia#hws#hetalia fanart#hetalia czechia#hws czechia#gangstalia
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So TAG meets LOTR... 📚
So what started as a jest has actually become quite an involved conversation! If you haven't seen the original it can be found here: https://www.tumblr.com/darkestwolfx/745511488198967296/goodness-if-this-idea-ends-up-trending-challenge
Now this isn't me saying I will write it by any means, but let's have fun whilst I debate!
I would say let's start with Scott, but I don't think there's much debate at this rate that he's Aragorn
Feel free to open a debate but you challenge @idontknowreallywhy at your own risk and Wolfie is not responsible for any loss of limb 😂
So let's kick things off instead with opinions on the ladies;
And I'll add another poll in a few days time and keep these rolling until we are through everyone 🤣
Let's see what the popular castings are!
#LOTR#TAG#Thunderbirds are go#thunderfam#au#fanfiction#supportyourfanfictionauthors#ao3#darkestwolfx#poll#because a poll is a great decision maker#just a bit of a fun#eowyn#kayo#lady penelope
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Been rewatching Lower Decks from the beginning now that season 4 is over, and something I've noticed is that even though Mariner and Rutherford rarely get paired up together, when they do get to share time on screen Rutherford is always 100% down to go along with whatever chaotic bullshit Mariner is doing, and similarly, although she gets fewer opportunities to do so, Mariner is usually the only one of the WC4 willing to go along with Rutherford's less thought out plans.
Like I think the reason they don't get paired up together as often is that they both genuinely need Tendi and Boimler around to balance them out - Rutherford is more grounded than Mariner for sure, but he's absolutely not someone who's going to talk you out of a bad decision.
I think with everything that happened at the end of season 4 we might actually get to see more of the two of them together, sense Rutherford won't have Tendi to lean on for at least an episode or two, and Mariner should be less likely to take the two of them off on some life threatening adventure with her recent character growth.
I would love to see them interact more because they genuinely are very entertaining as each other's yes men, and considering that we've had four seasons now we really haven't gotten to see them together very much.
#lower decks#star trek#beckett mariner#star trek lower decks#st lwd#lwd#lwd s4 spoilers#lwd spoilers#samanthan rutherford#actually the trio I really want to see is T'Lyn Rutherford and Mariner together#Reckless decision makers trio ftw
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#flight rising#flight rising polls#fr polls#fr#fr familiar bracket#round 2#decision maker#malachite gladekeeper
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I've been playing! but I hate jumping back and forth between saves every 5 minutes, so you guys are gonna help me decide where to put my focus:
Zero's Globetrotter Challenge: Picking up where we left off...our mysterious stranger seems to have caught up with our heroine. Are they friend or foe?
Random Legacy Challenge: We're starting in Chestnut Ridge with a shell of a house and 50 simoleons. But I have a feeling our founder is headed towards bigger and better (and maybe more sinister?) things!
#seriously i play one save...i wanna play the other. and the cycle continues.#so you guys are my decision makers#they will both be posted eventually btw!!#this is just what to focus on for now
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Based off your NCIS: Hawai’i cancelation post. What are your thoughts on the cancellation? If it is just, why do you believe so?
Let's break it down!
Factor 1: Filming in Hawaii
Hawaii as a filming location is going to be more expensive than filming somewhere like LA, NYC, or Chicago. Not only will there be more individuals who will have to relocate when you're filming somewhere like Hawaii versus the mainland, meaning that you're going to have a higher cost associated relocation costs (all of which are typical in a negotiated contract), but travel expenses are also going to be higher for guest stars, directors, writers, etc., cost of living/lodging is going to be higher, cost of materials are going to be higher, it's all going to be higher in a location like Hawaii than a location like LA, NYC, or Chicago.
Factor 2: More Seasons = More Money
The longer a television show is on air, the more expensive a television show gets to make.
First, the longer a television show is on air, the more established/"famous" the cast becomes. The more established/"famous" a cast becomes, the more expensive they become to keep employed. Every time a contract is re-negotiated, unless someone's role is being reduced, it's going to cost more than it did the last time their contract was negotiated. They're more well-known, they're an integral part of a show's success, they have more of a following and more of a leg to stand on when making their negotiations.
Second, the desire to make your show better, often involves making your show bigger... bigger sets, bigger locations, bigger stars, etc. This all costs money. Look at NCIS Hawaii... they brought LL Cool J in to the fold, for whatever reason (I'm assuming to attempt to draw NCIS LA fans to NCIS Hawaii), and this isn't something that would have been cheap. LL Cool J is already well established in the NCIS-Universe and can use that to negotiate his contract, but he's also a big name in general, which can also impact his negotiating. Whenever a show tried to do more, whether it's with guest stars, plots, sets, locations, etc., it costs more money.
Factor 3: Network Have To Sell Their Shows Yearly
Networks are a business. It's honestly as simple as that. They have products (television shows) that they are trying to sell to a consumer (advertisers) in an effort to make a profit.
Every year, television networks engage in what are called "upfronts" - upfronts are essentially this big event (or at least they used to be a big event pre-covid, I'm not sure if they still are), where networks essentially present there schedule for the upcoming season in an attempt to get advertisers to pay to advertise their products during these television shows. The ultimate goal is that the amount networks make from these advertisers is more than the cost it makes to produce the television show, thus creating a profit (yay economics/math).
So how to advertisers decide how much money to allocate to certain television shows/networks? Ratings. This is where it gets complicated though. When ratings are reported for television shows, there are typically two things reported (in initial reports) - demo and total viewers. These two metrics are what is important to advertisers, but ultimately, what's most important is that demo - advertisers pay more for television shows with higher demos because it means that more individuals within the age range they want to advertise to (18-49) are consuming their product (ads). This is also why, despite the fact that Live+7 ratings are reported, they don't hold significant weight because viewers are not watching advertisements when they watch playbacks, they're fast forwarding/skipping.
So let's look at NCIS Hawaii - yes, NCIS Hawaii is doing remarkably well with total viewers, nobody can deny that, the numbers are there. But what they aren't doing well with, and what advertisers are looking at, is demographic. From season 1 to season 2, NCIS went from an average demo of .51 to an average demo of .35 which is a pretty significant drop. From season 2 to season 3, the demo has stayed consistent at an average of about .35, if not a little bit lower. This is good, right? Yes. But also no. Why? Because since episode 4 of NCIS Hawaii's season 3, ratings have had a drop of 25% (i.e. going from an average of .4 to .3), which is going to be a big factor for advertisers (i.e. yes, the average demo is consistent, but trends are showing the the demo is going down). This is also the difference between going from a "sure renewal" at the beginning of the season, to now being cancelled. Things changed.
So what does this mean? Essentially what this is going to mean is that if CBS were to present NCIS Hawaii to advertisers at the upcoming upfronts, the cost of producing NCIS Hawaii would far exceed the amount of money they could get from advertisers, most likely to a degree that they couldn't make up for with the excess advertisement they are getting from other shows.
Other Factors (More Subjective than objective, but still factors nonetheless:
NCIS Hawaii, in season 3, is a vastly different show than it was in season 1. The first season of NCIS Hawaii did a phenomenal job of capturing exactly what made it special... it's diversity. They focused on the cultures and customs of Hawaii, of the uniqueness that was Jane Tennet being in the position she is in as a single mother, the rareness that is not only having a wlw couple front and center on your television show, but also having it treated no differently than a heterosexual couple... NCIS Hawaii didn't come out of the gates trying to be like NCIS or NCIS LA... it came out of the gates being different, and that worked. But then in season 2 and moreso in season 3, they really started to get away from that - it became less about family and diversity and Hawaii and more about the "flash" and "wow". They moved away from what made them special, and that's something that CBS could have taken into account when they were making decisions.
As mentioned above, the cost of producing a show like NCIS Hawaii is going to be much higher than producing a show that is based in the mainland. This is exasperated by the fact that right now, literally everything is far more expensive than it needs to be because of inflation, which is going to make an already expensive show even more expensive
Changes to CBS's lineup: CBS's lineup is different this upcoming season than it was past seasons - you have a new and widely successful show in Tracker that CBS is going to want to capitalize on and really push in their bid to gain advertisement money. SWAT is no longer getting cancelled, which shifts their budgeting significantly (the conversation very quickly shifted from budget cuts for NCIS Hawaii to cancellation for NCIS Hawaii with this change). The strike also changed things because they went out and purchased/invested in some television shows they may not have otherwise invested in (NCIS Sydney, Ghosts UK) due to the uncertainty of when their regular programing would be back and the need to try and bring in some sort of money. (Note: There have also been a lot of people blaming the NCIS Origins spinoff as being the reason NCIS Hawaii is being cancelled, but this is disingenuous. NCIS Origins was greenlit far before any conversations about cancellations for this season would have began, which means that the fate of any show from this season was not tied to the addition of NCIS Origins - all networks greenlight a certain number of new television shows regardless of what the outcome of their current television shows are).
To Long Didn't Read Version:
NCIS Hawaii has reached the point where the total cost of producing the show is significantly increasing while the total cost they are receiving from advertisers is decreasing and therefore, they can no longer justify keeping this show on their schedule, as it result in a significant loss for CBS as a network.
Edit: Article regarding CBS's decision to cancel NCIS Hawaii that supports all of the above
#ncis hawaii#cbs#ratings#nielsen ratings#kacy#this method of ratings is definitely outdated#but is also honestly better than what we get with streaming services#where they can just decide what they want to cancel and when#because they're the sole decision makers
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Ty for 400!
It may be 1:30am, but honestly, I just felt like I wanted to write this. Thank you for 400 followers!! That's crazy. I'm super thankful, and honestly, it means a lot to me! <3 super excited for more to come, I hope my moodboards rn are up to standards!
I'm not tagging anyone this time since I don't want to disturb everyone every time I write one of these. Just know all my mooties and idols r amazing, and I love them. You guys know who you are, ily 💕
Just a boring text post for this milestone post cuz I can't be bothered rn ahh
Teeny Itty bitty vent in tags since I can't get my life tghtr rn erm! Don't feel pressured to read it, idrc ig?? 😭😭
#lil vent i will most def regret in the morning#im not quitting just tired ig? social media and my lack of motivation r just dragging me thru the mud brutally and thats why im slow postin#i literally cannot handle seeing pepple from discord that despise me from when i used to gossip and a bunch of stuff on there#im gonna prob delete the song req stuff in my inbox. im so done w it. js like the event prizes#i want to still provide the full prizes#but its so much work and im unmotivated so ill do it eventually :(#i dont rlly think ill makr an event anyrime soon cuz it kind sucks aaahh#my moots nd friends on here the only reason i havent quit bc im burnt out by myself i only live off the interactions i have on here#i dont know what else to say i just wanna like forget any accounts on anywhere from me every existed cuz im not a good decision maker at al#i'll be normal in the morning probably hahaaha#tysm for the support anyway
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when people say “katara could never be chief of the southern water tribe because she loves exploring the world and meeting new people” like wow..... ur right....... being a political leader means never traveling or engaging with members of other cultures. if she is to be chief she must be at home at all times managing crisis after crisis because it’s clear that her tribe is not a self-sustaining community that values mutual aid over singular leadership anyway. she would never receive help from her family and friends and people, she would be doing everything on her own all by herself, because she really values individualism and never asking for help from anyone ever. the minute she is declared chief, as a mandatory job that she is expected to perform singlehandedly at all times, mind you, and certainly not a title largely dedicated to honoring her integral role in galvanizing, inspiring, and healing her community, she must say to aang, “best friend, light of my life, as much as i’ve enjoyed traveling the world with you since we were kids, i have suddenly been crowned Commander in Agoraphobia and now our field trips must cease forever.” i can’t believe i was so stupid as to not even consider all that. thank you so much for enlightening me <3
#katara#chief of#the famously isolationist southern water tribe that never takes boats across the entire world to reach across cultures#and who never relies on her brother or friends or community for help ever#and would totally believe in leading a system wherein she is the sole decision maker and the whole thing falls apart if she goes off on appa#for even a week#yes that’s exactly what we mean when we say this#good job guys 👍🏼
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That's because she's a Githyanki, not a goblin.
man you're the second person to point this out to me and I know, I knew she was called something different, but I haven't played the game, so it wasn't in my memory and I didn't feel like looking up the word "githyanki" just for an off-the-cuff post. I figured people would cut me some slack and understand what I was getting at nevertheless. I would dislike her face design the same amount no matter what she was called in the game.
#you can recognize that someone has made some small vocabulary or factual error and still understand the spirit of what they are writing...#also if you think she's cute that's fine!! Clearly the designers and decision-makers for the actual game think she looks cute.#but I think her design could be better with some slight changes and I finally saw her face enough on my dashboard that I posted about it#catie talks
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