Friends the mobile veterinary logo is in the final stages. The final attention to detail builds the foundation. The story... The owner loves her Australian Shepherd. In the beginning, I could not create a sound silhouette of it. So I decided to stand by using the dog somehow or some way as a tribute. I included it in an illusion once all the shapes are brought together. These are the final shaps but not the final colors. I will reveal all of these a little later. What do you think of it? Good, bad, happy, and sad... #NickTuma #logo #branding #logodesigner #creative #logoinspirations #animal #veterinarymedicine #veterinary #veterinarylogo #business #graphicdesigner #art #sketch #ideascreativas #dog #petlove #mobileveterinaryservice #mobilevet #veterinarian #pethealth #petcare #compassion #heart #healinghands #heal #comforting #petportrait (at Cooper City) https://www.instagram.com/p/CPlQX84DIHP/?utm_medium=tumblr

We are getting into the thick of the branding of the mobile veterinarian. With the direction, I am certainly happy with the outcomes. Although not all of these are perfect, they give an idea of the structure of the design. After the first round of sketches, my partner suggested making the concept more appealing to their clients. Some appointments may be in-home euthanasia which can be a very delicate time. Words used to describe the direction were comforting, compassionate and healing hands. Also, a cat and dog need to be in the imagery. Which sketch do you like? Your comments and ideas are always encouraged. #NickTuma #logo #branding #logodesigner #creative #logoinspirations #animal #veterinarymedicine #veterinary #veterinarylogo #business #graphicdesigner #art #sketch #ideascreativas #dog #petlove #mobileveterinaryservice #mobilevet #veterinarian #pethealth #petcare #compassion #heart #healinghands #heal #comforting #petportrait (at Cooper City) https://www.instagram.com/p/COQXWhajGc8/?igshid=l4xewokwiw6q

As always I want to share my sketches for the new brand and the direction it is going. They are super very much still being worked. Healing Hands Veterinary Care will be a mobile vet. A few words that describe them are positive energy. peaceful. natural/earthy. compassion. They want to incorporate a silhouette of their Australian Shepherd into the mark. One of their key aspects of the business will be the ability to offer compassionate veterinary care in the comfort of their clients' homes. Keeping COVID precautions in mind, this business will bring the owner back into the "examination room". It will help them feel like they are a vital part of the decision-making process when it comes to their pet's health. So great for pets with separation anxiety too! Which sketch do you like? Your comments and ideas are always encouraged. #NickTuma #logo #branding #logodesigner #logoinspirations #animal #veterinarymedicine #veterinary #veterinarylogo #business #graphicdesigner #art #sketch #ideascreativas #dog #pet #aussie #australianshepherd #mobileveterinaryservice #mobilevet (at Cooper City) https://www.instagram.com/p/COA9Zv6D39N/?igshid=1g67aiohm818

I present you the Maternal and Perinatal Services branding I have been working on the last few months. I am happy with the outcome. The shapes, colors and story came together to reinforce the objectives and goals. The challenge was to provide a logo to the newly established Maternal and Perinatal Services. Their mission is to bridge the gap in health services delivered to expecting mothers. Components of the program target assisting medical providers with patients/clients navigating the services that they need before, during and after their pregnancy. I wanted to convey the tagline of Coordinating the Route from a Healthy Mom to a Healthy Baby into the final delivered logo mark. Maternal and Perinatal Services is met with the imagery of a mother holding a child while being contained within a heart. The logo uses curvaceous lines and negative space to capture the essence of the bond between mother and child. Typography explored was a rounded type to play off of the curves of the mark. This rounded type was paired with a sans serif font on the support line. Color can evoke a wide range of responses to its viewer, and it is important to understand the effect it has on your logo. The client shared with me in their discovery session that their favorite color was lilac. In turn, I added tint and a little magenta to it, creating a purple color combination that truly stands out. Color psychology behind the selected color purple symbolizes royalty, elegance, independence, wisdom, devotion, resourcefulness, and creativity, just to mention a few. It is said that purple has the power to uplift, calm nerves and encourage creativity, making it an all-inclusive color. All ages, genders, and cultures can relate to purple. Www.Nick-Tuma.com #health #doctor #medical #mother #logo #nicktuma #baby #purple #pink #MaternalAndPerintalServices #logoinspirations #graphicdesign #counseling #branding #mother #therapist #healthcare #healthyliving #child #love #heart #hospital #pregnancy #nurse #childservices #physician #pediatrician https://www.instagram.com/p/CLpPqK5DXSt/?igshid=rknbswpulmg1

Here is a sneak peek into the finished branding project I have been working on over the last few months. I did not think it would have a color palette like this, but it works well. Keep a lookout for the finished project with all the bells and whistles and insight into the story behind the brand. #logo #color #heart #mother #baby #process #logoinspirations #logoinspo #showyourwork #business #branding #nicktuma #organic #work #designer #healthyliving #parents #child #love #counseling #services #MaternalAndPerintalServices #graphicdesign www.Nick-Tuma.com https://www.instagram.com/p/CLcapBcDNhO/?igshid=eh5geuggv1lp

Here are the Maternal & Perinatal Services Logo brand colors that I have selected so far. I am really like #2 with the peach and gray blues. I believe color is the most important part of a logo and brand's DNA. Do not rush color. What color combo would you like to see? #nicktuma #logoinspiration #designinspiration #process #showyourwork #business #branding #mother #organic #work #designer #healthyliving #parents #child #love #counseling #color #colortheory #MaternalAndPerintalServices #graphicdesign #logo Www.Nick-Tuma.com https://www.instagram.com/p/CKt0C89DNyh/?igshid=whl53kzp714w

Working on another honey bee logo. This is just the sketch concept and needs to be developed and tweaked quite a bit more. I would like this imagery to have a feeling of "honey love in every drop that the bees produce". Which way do you want the concept to go? Let me know in the comments below. #Bee #BeeKeeper #Sketch #BeekeepersLife #Branding #NickTuma #GraphicDesign #BrandingDesign #GraphicDesign #AnimalLogo #Imagery #LogoInspirations #DesignInspirations #Freelancer #LogoDesigner #honeylogo #Honey #QueenBee #AnimalsofInstagram #AnimalArt #CreativeProcess #Concept #Florida #FloridaAnimals www.Nick-Tuma.com https://www.instagram.com/p/CKmStsRj2uP/?igshid=1rlt5aq9t9qg3

I am getting close to the end of this branding of Maternal & Perinatal Services. I am at the milestone of choosing typography. Splitting up the name seemed reasonable because it is much too long. "Services" can be secondary. I have picked 4 fonts, 2 sans serif and 2 serif. I did not want to go too bold and keep up with the delicacy of the lines. I did begin with lowercase but decided with all uppercase. The font is not perfect yet and these are all workable. Which font do you like the most? www.Nick-Tuma.com #nicktuma #font #typography #uppercase #lowercase #process #showyourwork #business #branding #mother #organic #work #designer #healthyliving #parents #child #love #counseling #services #MaternalAndPerintalServices #graphicdesign #logo https://www.instagram.com/p/CKEh9g7jvmI/?igshid=1ls763wcavzqr

Here is a logo I did a while back. I updated some of the mockups and thought I would share the story behind the brand: The Rosenberg Financial Group’s logo design began with understanding their business. Their purpose is to offer unprecedented opportunities in today's investment climate. Their mission is to guide clients to take benefit of those possibilities by providing all of them with three essential tools: A crystal clear understanding of their unique financial goals A well-defined road map pertaining to accomplish those goals Ongoing advice to help adapt the road map when the goals need changes The number one responsibility of the financial group is setting goals to accomplish their milestones for their clients. They want to provide “worry-free” financial and retirement investments for them and their loved ones. The firm is privileged to assist clients working in making sound judgments that can contribute to a bright future. The Rosenberg Financial Group’s purpose reiterates these guidelines and the story behind the logo. The style created reinforces consistent use of the visual elements in all communications whether it is print or digital design. This includes publications, presentations and all other marketing materials both online and offline. The Conceptual Background Behind Logo The Rosenberg Financial Group logo depicts classic serif lettering with a sound shape structure. It also brings creative imagery into a logotype that stands firm. The challenge was to create a financial logo design without duplicating similar brand marks and creating a unique shape. The client also wanted to make this the focal point of the mark which would be noticeable with and without the other letters and words. I met the challenge with a pillar illusion which is brought together within a letter “R”. The “R” has an imaginary line that guides the eye from the top left to the lower right. Work done for Hatch & Fly Www.Nick-Tuma.com #logo #nicktuma #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #financiallogo #banklogo #investmentlogo #investmentcompany #creativelogo #Rlogo #purplelogo #financialgrouplogo https://www.instagram.com/p/CKCAtllDaNr/?igshid=r0l6nxwkvh0y

Brandmark I created for Böe Essential Oil Co. Simple shape with a great story that matters. Each drop of oil is very important. My mother was so passionate about them this leaving me the business back in 2004. In January 2020 I wanted to revitalize the business. The color palette is from the lavender fields and was also my also mother's favorite color. These lavender fields can be seen within the oil drop going forward. I am still in the process of picking typography. I thought I would share with you. #logo #business #sodehustle #branding #logodesigner #smallbusiness #essentialoils #therapy #mom #marketing #logoinspirations #graphicdesigner #pandemic #onlinebusiness #therapeutic #oils #shape #drop #purple #Lavender https://www.instagram.com/p/CJqt-oID6qm/?igshid=1da95n35q8x4y

Today is the last day of the new year. It seems fitting to write out a few New Years' items I would like to start. This has been a year of trials and I have not had a New Year's Resolution or goals in a while. 1. Open a vintage comic online store. I have always loved comics so this will begin as a passion project. I have a collection that is gathering dust from before I went to Iraq in 2009. I purchased quite a few when the recession was in full force. 2. I will lose 20lbs. I am fat and super unhealthy. I will be turning 38 next year. The time is now and I cannot give any more time to the dark side. I have been going for walks every other day but I will start doing more. 3. I want to change my investment strategy for this next year. While I do have a few dividend-producing stocks not every one of them provides this income. My goal is to put 10k into this by the end of 2021. 4. Move to Fort Lauderdale. The pandemic really made this hard because of house hunting in Broward County. Hopefully, the seeds we have set in place will blossom in the next couple of months. Lilly and I have been working very hard on this. 5. Streamline my creative freelancing. I know I try to do it all, graphic design, web design, social media, content writing, SEO, marketing, emails and the list goes on. The fact is branding, websites and SEO really makes me happy. Those will be what I really concentrate on in the upcoming year. I will show more of my process which I do not think creatives and makers do enough of. 6. This one bases around my different businesses and organizing them better. I need to get a business credit card, not for the credit but to keep all the money in one area. I think the money is the problem because they all come in and out in different ways. Anyhow that is what I will be working on. https://www.instagram.com/p/CJea7r5jzzH/?igshid=6857ct44hul5

Maternal and Perinatal Services logo is coming along. I cleaned up all the lines while working on the negative space. I also worked on each cranium of the mother and child. They now are more centered on each of the heart's circular humps. I thickened the jawline on the mother. Lastly, I fixed the bottom of the heart with a better-rounded edge. The color is not set in stone. I wanted to see what it looked like. What color comb would you like to see? #health #doctor #logo #nicktuma #baby #maternal #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #healthyliving #parents #child #love #counseling #services https://www.instagram.com/p/CJWQDLkDIMq/?igshid=12qg38xl8mj95

Here are the last few saves of the mother and baby logo I am currently working on. There is a lot more to do but I love the progression thus far. I love how the nose of the mother fits like a puzzle piece to the child. I want to make that more evident within the final logo. #baby #health #logo #nicktuma #babylogo #maternal #motherhood #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #healthyliving #parents #child #love #counseling #designinspiration https://www.instagram.com/p/CI8aK10jeIm/?igshid=apty56a7zqdd

Sew Nona is an Orlando based sewing business that designs and creates products. Some words that described this business by the client when we first spoke were collaborative, creativity, and thoughtfulness. Her skills as a maker bring joy to others while also pursuing her passion. I wanted to create something that was straight forward while still keeping creativity first and foremost. A custom bold font brings your eye to the heart threading the needle. It is following up with a vibrant color pallet of dark lavender, gray and red. #Logo #GraphicDesign #VisualIdentity #SewNona #SewLogo #LogoInspiration #NeedleLogo #Creative #Craft #Creative #Branding #Seamstress #Business #Passion #NickTuma #SewingLogo #Maker #Passion #Needle #Lavender #Red #Grey #SmallBusiness #Orlando #Nona https://www.instagram.com/p/CI54UOLjWVe/?igshid=vdpnz6mb3htn

Maternal and Perinatal Services brand mark is taking shape. We chose 2 sketches to further develop. The sketches always begin my process after research. They help progress the mark and ideas behind it. Sketches can be jotted down quickly and evolve faster than developing a logo a design program. #baby #health #logo #nicktuma #baby #maternal #motherhood #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #healthyliving #parents #child #love #counseling #designer https://www.instagram.com/p/CI5pLelDS7A/?igshid=6o2d92kbbi8s

This is the last set of sketches for Maternal and Perinatal Services. This iteration is based on a sketch provided by the client. It should show the mother and baby bond but revolve around a map. Next, I will narrow it down to three concepts to make rough designs in Adobe Illustrator. I will show the three concepts I choose. Which one do you like? #baby #health #doctor #logo #nicktuma #baby #maternal #map #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic #work #designer #parents #child #love #counseling #services #designer https://www.instagram.com/p/CIqgLt8DoDM/?igshid=v6ud2uq3pepw

The second set of sketches for Maternal and Perinatal Services. This time was more about the mother and baby bond. I wanted to keep them very organic. I like where the top left one is going and would like to incorporate a heart. Which one do you like? The last set of sketches will be of a sketch my partner is drawing. Stay tuned. #baby #health #doctor #logo #nicktuma #baby #maternal #MaternalAndPerintalServices #logoinspirations #graphicdesign #process #showyourwork #business #branding #drawing #sketch #sketchbook #mother #delievery #exploration #organic https://www.instagram.com/p/CIoC1RrD8MG/?igshid=18qva0isaiz1v