Thinking about human behaviour compared to animal behaviour again.
It's funny to hear people (the older gens) complaining that "kids these days are lazy, they don't wanna work, etc." What do we get for busting our asses? There is no reward. Many will never own homes. Many are unemployed, trying to find work, and nobody will hire them because they don't have a million years experience and a masters degree OR they want people to work for minimum wage??? People are giving up because there is no reward. Why would we do all this for nothing?
Same as a dog that won't recall when you haven't reinforced it with a reward. Your dog isn't going to do what you tell it to if there is no incentive. No, your dog SHOULDN'T listen just because you're boss and it should respect you. That isn't how it works. They don't think that way. And honestly neither do people.
When we went hiking Sprocket wasn't always taking treats gently from me when I recalled her or she checked in and I rewarded and my one friend told me to stop giving her treats. I told him I won't work for free so why should she. And he said "I do things for free all the time because I want to do them," and I didn't say it then, but I wish I had, but if you like doing it, that's the incentive. It's a self-rewarding behaviour. Just like anything else a dog does, like chasing a squirrel or sniffing things or getting into the trash. Heeling instead of going off to sniff stuff or recalling off of something they want to chase is something you have to reinforce. You have to give them something better so they make the choice you want them to make. They won't make it just because they *respect* you. They won't willingly recall off of exciting prey out of RESPECT. You need to give them a tangible reward for that. You cannot possibly expect your dog to listen just because and then punish them for disobeying you.
Yeah, Sprocket bit my fingers a couple times. The one time pretty hard. But she was excited. She knows how to take gently and I reminded her and she tried very hard to be gentle most of the time. I wasn't going to stop rewarding her for checking in with me and recalling while we were off leash hiking in the woods. I want her to know that coming back to me is good and in the event of an emergency I would like her to not blow me off.
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i just really, really love the idea of zoro having no real "survival skills" because he had a much more traditional (if atypical) childhood/youth than most of the crew. bandit heritage aside, he was raised in a tight-knit and relatively peaceful community with (at best) agricultural outskirts. he doesn't leave until he's much older, at which point he becomes a bounty hunter as a way to make money (to pay for food, shelter, etc. presumably in villages, towns, and cities). we know from the non-canon johnny and yosaku backstories that he "hunted" for bounties in cities/towns, at least partially.
meanwhile luffy has been running around the wilderness since he was like seven years old, securing his own food, building fire and shelter, and just generally toughening up/learning how to live in nature. we know he had a pretty extensive knowledge of bugs and how to catch them, so with that + his childhood i don't think it's a stretch to assume he also has an understanding of edible plants and non-monstrous wildlife (even if its not all applicable outside the East Blue). he's survived on his own in the wilderness for years at a time at least twice in canon.
i think it's fun to think of them having... some sort of "zoro is lost in more ways than one" kinda vibe early on in their journey, especially since they're constantly broke pre-timeskip and we know that at least by little garden the crew has started hunting and foraging to supplement their stores. you could absolutely rope the rest of the east blue grew into this, but zoro is still sort of the outlier with his background.
i dunno. maybe i just like the image of luffy trying to teach zoro how to hunt or fish and both of them just having the dumbest time with it. luffy would be really earnest but impatient--and zoro would be stubborn about admitting he doesn't know shit but would still listen and absorb anyway.
luffy having no clue how to start small and work up to new skills, so they end up going after massive wild boars or something as a first or second lesson and zoro just rolls with it because sure, yeah, thats normal. what the hell does he know? (and also hes fucking. zoro. so.)
or luffy teaching zoro to fish normally but also like a bear fishes (standing knee-deep in the water and catching fish with his bare hands) because it looks more fun that way and he cant. and zoro just fucking up soooo bad but getting really competitive anyway, even though luffy is just, like, sitting on a nearby rock yelling (frankly terrible) directions at him or something. zoro catches nothing and luffy tells him he looks stupid getting angry at the river so of course zoro is going to master fucking. bare-handed fishing because the man's got one braincell and its 99% stubborn pride.
he fucking sucks at starting a fire, wouldnt even consider building proper shelter, and in general would not make it 0.2 seconds outside a populated environment without his captain--a guy raised by the jungle and ace, who was basically a wild animal himself.
idk. survival-competent luffy is very near and dear to my heart.
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Let's talk about Jump GIGA
Jump GIGA covers, 2016-2024. Volumes are published (left to right per row) as Winter, Spring, Summer, and Autumn releases, with 2018 and 2019 briefly breaking the pattern by having three Winter and three Summer volumes each. 2023 has an Early Spring volume in addition to the standard four.
So, people have pointed out that the 2024 Spring cover is, uh, not like other covers.
But I've only seen comparisons to other MHA GIGA covers and MHA Weekly Shonen Jump covers. Out of curiosity for what GIGA's typical marketing aesthetics might be, I put together a comparison between all of Jump GIGA's covers to date.
And, um. Some things stand out, to say the least.
First, let me clarify what Jump GIGA even is: it is a seasonal magazine from Shonen Jump, published separate from Weekly Shonen Jump. SJ is an absolutely massive brand and they have a number of magazines serialized outside of the most well-known weekly magazine.
The content of Jump GIGA is primarily made up of one-shots and spin-offs. From the beginning, a lot of the appeal has been the cool cover illustrations which showcase special merchandise that comes with the purchase of GIGA. Usually the cover also promotes big things going on related to the WSJ series, like movie events, new games, or special figurines for sale.
The marketing aesthetic has been clear from the start: the cover consists of one core illustration and a number of ads surrounding it. Most often you get a cover illustration of a protagonist, and then ads and merch for other series, e.g. Food Wars protagonist cover with One Piece film promotion and Haikyuu!! merch.
The purpose of this marketing direction is pretty obvious. Spin-offs and one-shots are not likely to generate a ton of interest consistently, so they lure people in with the cool covers and tempting limited edition merchandise of the series they already know and love. In this way, highlighting one series with the cover and different series with the merch makes sense, because maybe somebody doesn't care about Food Wars, but they definitely want those Haikyuu!! stickers, stuff like that.
Starting from 2020's Autumn volume, you can see a shift. For the first time, basically all of the merchandise is for the cover series. The Demon Slayer manga had already ended five months earlier in May, but a two-chapter spin-off was scheduled for release in WSJ during October. This GIGA was released exactly one day before the second chapter was published and it capitalizes on the hype.
After this point, only MHA and Jujutsu Kaisen dominate the cover and the merch in quite this way, with Black Clover getting attention last volume as a way to highlight the fact that it actually switched syndication from WSJ to GIGA.
Anyway, most commonly the cover illustration is a solo shot of a core cast member (usually but not always the protagonist), and if it's not a solo, it's a big cast illustration.
Only a few covers focus on two characters, and usually it's a crossover as opposed to characters from same series sharing the limelight.
Here we've got Food Wars' protagonist with the main characters from Dr. Stone and Act-Age.
The two covers most similar to the Izuku & Kacchan cover are 2022 Winter and 2023 Autumn.
Winter depicts the main trio of Blue Box in a seasonally-appropriate aesthetic. Not gonna lie, this one kinda makes me laugh--Blue Box is a romance and sports manga, and even though Christmas has a romantic air to it in Japan, instead of depicting any sort of like, hesitant but hopeful romantic energy between the heterosexual couple that actually get together later in the series, they focus primarily on the two girls being cute with the guy is a wee footnote? I mean, all right.
Meanwhile, Autumn depicts one of the protagonists with the series antagonist with a typical cool action style. I'm not very familiar with JJK, but I hear these two have got Some Drama going on, so, there's that.
The merch itself has also evolved over the years. Stickers and posters were present early on, but they have since expanded to decorative folders and now acrylic stands and coasters. 2021 Summer sees the first time the cover illustration is marketed as merch, with the Jujutsu Kaisen cover included as a decorative folder.
Right after that, the Kacchan cover of 2021 Autumn is included as a poster alongside earlier covers featuring Todoroki and Izuku.
2023 Summer's cover is a huge, wrap-around MHA cast illustration and it was published three days after chapter 396 came out, strategically timed to highlight the big shift in the final battle as Ochako vs Toga ends and All Might vs. AFO begins. Merch includes a decorative folder of the wrap-around cover and character motif stickers.
And then we get this!?
A duo cover illustration where the cover art itself has been merchandised to hell and back!?!?
Acrylic stand and pin set!?
Double-sided coaster showing bkdk greatest hits!? With volume 29's river scene cover!?
There's also a double-sided poster featuring the Spring cover with the ninth popularity poll art and a decorative bag with the anniversary art. The cover art itself is plastered all over the volume, front, back, and spine, apparently a total of 19 times.
I honestly don't know what to say about this. It feels wild that this is actually what the cover is. Obviously it is a huge marketing push in anticipation of season 7, and Izuku and Katsuki are the most popular characters, but. it just feels... unique.
In the course of Jump GIGA's publication, this direction is kind of unprecedented. Genuinely no one could have expected this. This seems to be the first time there's been this much merch for a cover. And it was a solid fucking move, marketing-wise--it's sold out basically everywhere, everyone is talking about it. And even people who don't follow the series or ship these two can't help but comment on how strikingly romantic it looks!?
I don't know how much say Horikoshi had in what the cover was, but damn it sure feels like he drew this with immense affection. I kind of wonder if he personally pushed for it to be these two, rather than the typical solo shot, cast shot, or even a protagonist vs. antagonist shot.
I'm KO'd, man. idek if this post is useful to anybody I'm just on my hands and knees here.
Everybody knows what we're all here for, and it's these cute boys finally getting their happy ending.
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okay but the fact that we hear all about kaveh's life post-fall out with alhaitham, the fact he graduated, worked at construction firms and continued taking on others' burdens, had a hard time finding solo work because of how arts are perceived in sumeru, that he went to his mother's wedding in fontaine, that he took a vacation from work because he was stifled by the environment and felt he had lost motivation and worth as an artist, was determined to complete the palace of alcazarzaray at the cost of everything he owned just to have a tangible object of his efforts and view of art only for its outcome to further emaciate him, until he meets alhaitham for the first time in years, is understood at once, has no need to don a front as he does for everyone else in his life, is listened to, is challenged once more and reinvigorated in his perception of his ideals, is offered a second chance, a home, and accepts it, although he cannot comprehend why alhaitham would offer such a thing and yet not ask anything of relevant substance in return, other than rent
all of this, and we hear virtually nothing of alhaitham's life post-fall out with kaveh, besides his graduation and his taking on the job of the scribe. his character stories omit this part of his life whereas kaveh's is full of detail and emotion, mostly suffering. the first instance we see of alhaitham in this time is from kaveh's perspective when the two meet again in the tavern, and in this alhaitham endeavours to understand kaveh once more, before offering his house - the research centre previously allocated to the both of them for the success of their joint thesis before they fell apart - to kaveh.
we don't know why alhaitham moved out of his grandmother's house and into the research centre, why he renovated it from a research centre into a livable home, only that he did so after kaveh informed alhaitham through a third party that he was not in need of a house, nor do we know his thought processes and emotions in the years spent apart - the years that are carefully documented in kaveh's character stories. the image we are presented with is that of stasis; alhaitham pursues no other close friendships, he works as the scribe, owns a nice house within sumeru, is financially secure, and functions within, and carries out, his own ideals - is content with this way of life. in this, from alhaitham's perspective, there are no details necessary to give from this time
but in inviting kaveh to live with him, his character stories tell us that what he gains by doing so is the mirror of himself, both in personality and scholarly thinking, and in this, he is able to gain an enhanced view of the world, which otherwise would be limited. with kaveh being present in alhaitham's life, alhaitham believes that his vision is perfected, whereas it could not be before, with kaveh's absence. it is in this that we hear what alhaitham has been missing in his life, and ultimately, it is kaveh, not just as a scholar, but as a person
what is omitted from alhaitham's character stories is provided in kaveh's character stories; where we hear about kaveh's struggles, we don't hear about alhaitham's. perhaps this is because alhaitham did not struggle as kaveh did in terms of realising and achieving his ideals, but instead his struggles were in silence, recognising that his vision, and himself, had been compromised because he had rejected the ideals that served to enhance his own vision, that he had inadvertently rejected, and thus had been rejected by, kaveh.
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