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aaicaretaker · 3 years

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Yestarday adani team removed all the meter of the builder now the ground is dark from ground level the area is situated at 70mtr sea level and building height is 22floor I. E. Approx 66mts total height from sea level is 136mts and the same location is runway of aai port Authority of India if aversion lamp is not working it will be dangerous to aeroplane too.

Now mcgm are doing favour to @radiusdeveloper & his llp @deserve builder by giving property details by paying 5lacs and outstanding amt payable of rs. 42crore assist commissioner and mainatanace department engineer Mr. A A Khan as on date unable to resolve the problem after more than 20days now I am put money and cleaning the gutter behind my house.

Time is a biggest justice.

https://m.facebook.com/story.php?story_fbid=10209051120751635&id=1726434668

https://m.facebook.com/story.php?story_fbid=10209048510286375&id=1726434668

https://m.facebook.com/story.php?story_fbid=10209048593408453&id=1726434668

https://m.facebook.com/story.php?story_fbid=10209048696971042&id=1726434668

Check the video link new assist commissioner and m/e ward assist engineer Mr. A. A Khan and mcgm portal complaint closed without solving the issue in ground level. Doing favour to private builder who has damaged the hill without prior permission and demolish 20-25huts without collector survey. Even Maharashtra lokayukta order not implement by suburban collector for that mcgm has not issued MRTP ACT. Even mumbai police has not filed FIR as per SRA letter issued letter to me in 2016. With ₹power builder and corrupt officer are playing with me since 2018. As a Christian and salvation Army tamil church member I had revert them if they will pay in future also they will get. Builder staffs are thinking that with the help of few local people they will hire all the place. In fact I want to say I. E. bring २(two) bricks of masjid in which my finger will point and they can take my both house. Its my challenge to them other Along with authority Corrupt staffs I. E. SRA, SUBURBAN COLLECTOR, MCGM, MUMBAI POLICE, MMRDA, & Political leaders who has supported to builders by giving letter to govt authority. If any one wants to spoil their service by doing malpractice and Interfair in my matter or my family I will revert them at that time builder and their higher authority will not help to those staff as I had done to adani staff. Time is a biggest justice. Even session court judge has supported to malpractice I. E. FIR registered by govandi police station against me at 12pm and adani vigilance raid my house at 12.45pm I don't know how clock is route and like so many proof is available with me. And in another case builder lady staff put fake complaint against me and my trustee member in 2018 in fact since on that day builders work stop even I had a proof and evidence that I will furnish when trails will start in court my next date is on Aug 2021 I had given letter to kurla court no 52 judge even he has not accept my letter he told me without lawyer I can't argument with out lawyer as per our Indian constitutional rights I can fight my case by my self. As per my view every where it's business without ₹power poor people will not get proper justice for that only I will bring $power for getting justice. My case will fight by those lawyer who follows the 7lamps of ADVOCACY as per our Dr. BABASAHEB AMBEDKAR Constitutional rights.

Even Wadhwa group has mail me mentioning that they had hand over the project to radius group and radius builder LLP Partner Deserve builder and his uneducated staffs are playing with me. They had brought me in temple I. E. Court and now I am feeding them a prasad.

I am not against the development I know that principal builder Mr. Sanjay C Director of M/s. radius builder BKC ONE owner is putting money and earning money, as it's business rules.

Suburban collector is unanswerable even not given feedback to bombay high court letter, now it's mcgm turn issued property card / tax account to builder by paying 5lacs and outstanding amount of ₹42cr is pending to pay. Mcgm commissioner will be answerable to court and will mcgm will provide same facility to another poor builders of mumbai????

Even Ex- DMC Mr. Maratha visited to same case check the link https://youtu.be/-aiPkpyvOYM

On my NGO letter head Ex- commissioner Mr. Shitaram kunth has given stop work notice to builder towards Hill mining at #BARC and Heritage of mumbai I. E. Near MMRDA TUNNEL Mumbai first tunnel. For details pls check link. https://youtu.be/QT_0SZYLFV0

Even my Twitter video is blocked I. E. Illegal survey carried out by dy. Collector chembur.

With the help of corrupt rcf police staff and builders staff they tried to put PR BOND against me, for the same I had put complaint against them in HUMAN RIGHT MAHARASHTRA against corrupt ACP I will display his name. With one fake case register against me police officer issued PR bond to me. I had asked what is PR bond and I am not a criminal. I had given written application to Mr. Sayyed chairman of human right with so many point. My first point was how many cases has to be need for PR bond. As a founder of NGO and no cases registered against me at the age of 38 my first case was registered in 2018 and for responsible person was Mr. Raju kedhare chief promoter, deserve builder manager Mr. Mahesh sawant now they are under ground unable to face the people and more than 3000 people are not getting their rents from builder and builder is also paid 50+cr loan penalty to yes bank.

Time is a biggest justice

I am writing all this things in social media because I am just like a coal if they will touch me they will Feal heat.

Regards

Alex Isaac

Secretary

Aai Caretaker NGO

www.aaicaretaker.in

@alexmanisha Twitter🐦🐦 account

Mob+91-9821624480

Pls share my video so that it will reach to Cmo, Maharashtra PMO India President of India President Joe Biden Vice President Kamala Harris Humanright

Alex Isaac

Secretary

Aai Caretaker NGO

+91-9821624480

www.aaicaretaker.in

#charities #nonprofit #sports #politics #writing

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ladybelowdeck · 6 years

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acceptable ways to address Scotty

Mister Scott/Miss Scott

‘Mister’ is, in fact, acceptable for female officers both in canon and in the navy in real life, however ‘Miss’ can be used based on preference. presumably if you don’t know the gender of the person you’re speaking to, use mister over any alternative. Scotty isn’t especially fond of miss as it comes off almost diminutive, but may or may not correct it.

Sir/Ma’am

again, pretty straightforward. ‘Sir’ is acceptable for women, both in ST canon and the real life navy. ma’am is more specific. again, presumably ‘sir’ is the one that should be defaulted to if gender is unknown or has no term. Scotty has a very strong preference for ‘sir’ in this regard and generally corrects it.

Lieutenant Commander/Lieutenant Commander Scott

this is pretty obviously okay. I should note, though, that insisting on calling someone by the full Lieutenant Commander can be offensive, though it is not automatically so, by way of emphasizing that they aren’t a ‘real’ Commander. It can be used derogatorily especially if the Ltcdr in question is in a position (the XO or similar) usually held by someone of Commander or higher, and someone is trying to say that the Ltcdr is not qualified without outright saying so or being overtly disrespectful. it’s like refering to an lt jg as lt jg instead of just lt. you’re deliberately drawing attention to the fact that they aren’t a ‘full’ lt. in casual conversations that do not require full rank you can also use--

Commander/Commander Scott

this is the acceptable way to shorten the rank ‘Lieutenant Commander’ in an on-duty situation/while speaking about them, etc. the line between ltcdr and cdr is not so wide that the difference is important. lieutenant commander is a bit of a mouthful when just trying to talk and is can be very unwieldy if you’re trying to quickly relay info, hence, commander is an easy stand-in. one cannot use ‘lieutenant’ as referring to someone by a lesser rank is incredibly offensive. don’t do it.

Engineer/Engineer Scott

this is typically for superior officers only, if at all. kirk has canonically done so but I haven’t been able to figure out if it’s the same thing as calling bones ‘Dr. Mccoy’ instead of his rank or if it could be dismissive when used. Certainly for lt and ensign ranks ‘engineer lastname’ is acceptable, so, presumably it works for her as well. Scotty doesn’t really mind this, as being an engineer is, truthfully, all she wants.

other notes:

don’t use her first name at all ever while on duty. or any officer’s. the moments where crew use jim’s name are meant to be surprising and are also almost never in front of other crew members.

even if you have a personal relationship with scotty, platonic or otherwise, you don’t get to start refusing orders or addressing her in a personal manner while on duty. don’t fucking do it.

I’ll admit that gets fuzzy with characters such as bones who really doesn’t give a shit when it comes to formality versus letting you know you need to get your life together, but remember that mccoy gets a lot of leeway for being CMO and on top of that he can literally overrule the captain if it comes to it. he’s earned his leeway. a random ensign has not. that’s the distinction i’m going for, here.

remember that ‘Scotty’ is actually a nickname and is, thus, informal and lower ranking officers generally SHOULD NOT use informalities on duty, though Scotty’s liberal with her tolerance of it (eg. have half an ounce of respect in your tone and she doesn’t care if you call her scotty instead of sir/her rank.)

using ‘Scotty’ is perfectly acceptable off duty for pretty much everyone

‘boss’ is considered an acceptable and respectful way to address a superior, especially when revealing chain of command isn’t a good idea.

‘Captain’ is a position as well as a rank so anyone in that position is due that title, regardless of rank. If Spock, Scotty, Sulu, Uhura, or Ensign Joe Blow have the conn and are in charge, they can be addressed as ‘Acting Captain’ or just ‘Captain’, regardless. The exception to this might be admirals/commodores/etc. When in doubt, use the higher rank of address.

other positions/billets factor into who is in charge of who on board. scotty automatically outranks anyone else on board the enterprise short of kirk and spock because of her position as second officer! period! the duties of a second officer are separate from the other duties she performs! the only exception to the rank rule would be the chief medical officer acting in a medical capacity, as usual.

department heads also outrank those in their department; even if scotty were an ensign and not lt cmdr or second officer, she would outrank everyone in the engineering department by her status as chief engineering officer; this is why someone with a department head status is typically lt cdr or above, to avoid rank/rate/billet/position issues.

senior staff, at least on star trek/on the enterprise herself, seem to treat each other as relative equals without regards to rank. it should not be assumed this will hold true for every other crew member and certainly not for those that are not stationed on the enterprise. the main crew all know each other and where they stand in relation to each other, they don’t need to establish positions and boundaries with each other, they’ve already got them.

#long post.#i told u i had this in here guys #also i make sir the default bc it already is so in canon #and i'm referring directly to what can be used to scotty & she's not going to utilize other pronouns #it's possible there (and likely i hope) that there are more forms of address than sir or ma'am in starfleet #but if you meet an alien species w/ 100+ genders or something #you need a default to use #and maybe you can get more specific later #when you know what the person prefers #and since sir is already in use today for EVERYONE in military service i elected to make sir the gender-neutral default #though i imagine something like zir or some other variation being the default would be perfectly reasonable #(again. aliens with s o m a n y g e n d e r s.)#the point is i'm not here to shit on your trans trek headcanons i'm just trying to make stuff simple so if you vary from pronouns good on u #also i've had more than one person question whether mr. scott was still a cool thing to use and that's what started this tbh #scotty being good with it doesn't mean everyone has to be #misc.#engineering parlance (headcanon.)#also i mixed stuff from multiple navies in this but it's mostly US/UK because tbh i speak english so that's easiest for me #presumably universal translators catch equivalencies #which i know is a cop out but i'd rather that over 'well they just don't exist then'#for obvious reasons.#i'm shutting up now

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bigyack-com · 4 years

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Bangkok to Host Second Asia Destination Film Forum on 30 January 2020

Bangkok will host the second Asia Destination Film Forum on 30 January 2020. The event, co-chaired by H.E. Mr. Itthipol Khunpluem, Thailand’s Minister of Culture, and Dr. Sorajak Kasemsuwan, Secretary General of the National Federation of Motion Pictures and Contents Association, will take place at Quaint Bangkok. First launched at the 2018 Mekong Tourism Forum in Nakhon Phanom, Thailand, by the Mekong Tourism Coordinating Office (MTCO), the forum is designed to showcase and recognize films that promote destinations and sustainability, through the power of visual storytelling. The forum will consist of sessions held by Nick Ray from Hanuman Films, Joe Cummings, editor at large of Bangkok 101, Fah Daengdej, Host of The Passion on Nation TV 22, and others, exploring how consumers are inspired to visit destinations by visual storytelling from movies to user-generated videos, how tourism boards can leverage films, how businesses can benefit from visual storytelling, and how it can drive sustainability.

In addition to sessions and case studies by Tom Waller, producer of “The Cave” (Thailand), and by Ekachai Uekrongtham, executive producer of the Netflix series “The Stranded” (Thailand), there will be case studies by the Singapore Tourism Board, Busan City Tourism Organization, as well as the Tourism Authority of Thailand. Winner of Best Feature Film at the 2019 San Diego International Film Festival “The Steed” (Mongolia), as well as Hanuman Films’ award-winning “The Last Reel” (Cambodia) will screen during the event. In addition, films submitted to the Thailand Film Festival, in collaboration with the Thailand Film Office of the Department of Tourism, and the Mekong Mini Movie Festival, in partnership with MTCO, will be shown during the forum. In the evening, the 2020 Asia Destination Film Awards, as well as the Mekong Mini Movie Festival Awards, will be presented, followed by a Mongolia BBQ Film Festival night with a Mongolian celebrity BBQ chef and traditional cultural performances hosted by the Ministry of Environment and Tourism Mongolia. Jens Thraenhart, Executive Director of MTCO and founder of the Destination Film Forum and Awards, said, “Today, video is one of the most powerful mediums when promoting a destination. It has the chance to awaken the wanderlust in the viewer by showing the essence and uniqueness of a place in just a few short moments. However, the power of inspiring people via film goes beyond promoting destinations; it can also drive change and responsible travel behavior, striving to emphasize tourism that is sustainable, responsible, environmentally conscious, and bringing benefits to local communities. In partnership with WWF and Khiri Travel, the Mekong Mini Movie Festival is creating awareness of sustainable tourism and conservation, focusing on the festival’s mascot, the endangered Mekong Dolphin.” A Destination Film Forum networking happy hour with film previews will take place at the popular Spectrum Lounge & Bar at the Hyatt Regency Bangkok Sukhumvit at 17:30 on 29 January. See latest Travel News, Interviews, Podcasts and other news regarding: Bangkok, Video, MTCO. Headlines: Malaysia Airlines and Qatar Airways Expand Codeshare Onyx Signs Second Amari Hotel in China Air Canada's First Airbus A220-300 Enters Commercial Service Hyatt Signs Regency Hotel in Kuala Lumpur, Malaysia Bangkok to Host 30th Global Summit of Women in April One Championship Appoints Jonathan Anastas as CMO IHG Signs Deal for 1,200+ Rooms in Thailand; First Hotel in Chiang Mai HK's Airport Authority Appoints Ricky Leung as Executive Director Trenchard Makes Donation to Aerobility - The British Flying Charity Chu Yuet Hung Joins Four Seasons Hangzhou as Director of F&B Hong Kong Visitor Arrivals Down 14.2% in 2019 Hotel Ritz Madrid to be Rebranded by Mandarin Oriental Sabre Appoints Karl Peterson as Chairman Muralilal Armugum Joins Aloft KL Sentral as Director of F&B Traxof to Automate Talent Acquisition of Airbus' IM Organisations Vie Hotel Bangkok Selects Organika Products for Renovated Spa Europ Assistance Opens Office in Bangkok, Thailand Gulf Air Partners Etihad Guest Team GB Selects British Airways as Official Airline for Tokyo 2020 Emirates Targets Chinese Travellers with Trip.com MOU Thailand: Did Strength of Thai Baht Affect Number of Arrivals from UK in 2019? 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Passengers in November 2019 SilkAir to Cease Flights to Kolkata, India Biman Bangladesh Airlines Launches Flights to Manchester, England EmbraerX and Elroy Air to Collaborate on Unmanned Air Cargo FCM Strengthens Innovation Programme with Shep Investment Artotel Appoints Yulia Maria as Group Director of Marketing Communications Japan, Singapore, S. Korea and Germany Have World's Most Powerful Passports Yangon Int. Airport Implements SITA's Airport Management Solution Air France to Launch Twice-Daily Flights Between Paris-Orly and Munich, Germany ANA to Enhance Service at Airports in Japan with Portable Translators Yvette Thomas-Henry Appointed GM of Four Seasons Resort Nevis Hahn Air Enters 2020 with 40 New Partner Airlines CWTSatoTravel Partners US Military's Spouse Employment Programme My Emirates Pass Gives Passengers Special Discounts in UAE Visitors to Singapore Must Now Register Unmanned Aircraft India's Vistara Airline Appoints APG as Online GSA in France BOC Aviation Orders 20 Airbus A320neos China Airlines to Launch Direct Flights to Chiang Mai, Thailand Green Light for Vietnam Airlines to Expand Codeshare Agreement with Delta All Hi Fly Flights Now Single-Use Plastic Free Air India Renews Distribution Agreement with Amadeus Mandy Goh Joins St. Regis Langkawi as Executive Chef Spirit Airlines Signs Purchase Agreement for 100 Airbus A320neo Aircraft Hamad Int. 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Interview with Dennis Keller, CBO of Siam Seaplane Seven HD Videos from IATA Airline Industry Retailing Symposium 2019 in Bangkok Vietnam Airlines Signs EngineWise Service Agreement with Pratt & Whitney Future of Airline Distribution and NDC - Interview with Yanik Hoyles, IATA Cambodia Airways Interview with Lucian Hsing, Commercial Director HD Videos and Interviews Podcasts from HD Video Interviews Travel Trade Shows in 2019, 2020 and 2021 High-Res Picture Galleries Travel News Asia - Latest Travel Industry News Read the full article

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jeramymobley · 6 years

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Brandspeak: Does Emotion Play a Role in B2B Branding?

The following guest post is by SAP senior director Joe Pantigoso.

Recently, as I was going through a brand inventory framework to help a group of startups identify opportunities to better define their brands, one startup leader commented, “I don’t need to think about emotional benefits. I’m a B2B brand.”

Many in large as well as small companies believe that emotional benefits are only for B2C brands. They think that B2B brands should focus solely on functional benefits given the often high cost of B2B purchases, the complex procurement process and the potential business impact if the purchase fails to meet expectations.

However, some Bain and Company consultants in a recent Harvard Business Review article argue that it’s critical to consider “the full range of both rational and emotional factors behind business purchases.”

They cite emotional benefits like whether a brand can “reduce anxiety” or “enhance the buyer’s reputation” as impacting the B2B purchase, too. Reliability, trust, credibility, partnership, confidence—all emotional benefits—can sway a B2B decision.

A “Think with Google” piece brought this to life: “When a personal consumer makes a bad purchase, the stakes are relatively low. Best case, it’s returnable. If not, it might require an explanation to a spouse. Business purchases, on the other hand, can involve huge amounts of risk: Responsibility for a multi-million dollar software acquisition that goes bad can lead to poor business performance and even loss of a job.”

Market researcher Forrester linked these emotional benefits to an opportunity, describing brands as “a proxy to allay the fear of buyers.” I also appreciated how the Forrester analyst emphatically commented: “If you thought B2B was all about features and functionality, think again. The human brain abhors complexity, and… influencers and decision makers in B2B are desperately seeking the right signal to simplify decision-making. That signal is brand!”

To see how some B2B brands are using emotional benefits to engage their audiences, just take a look at their YouTube videos and survey the themes:

• Boeing – reliability

youtube

• EY – purpose and legacy

youtube

• Goldman Sachs – leadership

youtube

• McKinsey – reinvention

youtube

• 3M – improving people’s lives

youtube

A former CMO of mine used to explain B2B marketing not as “business to business” but as “people to people.” People comprise organizations that make business decisions for B2C as well as for B2B brands. And people are human and full of emotion. I particularly like Dr. Jill Bolten Taylor’s TED Talk in which she described humans not as “thinking creatures that feel” but as “feeling creatures that think.” When you look at it that way, it becomes clear why B2B marketers need to consider emotional benefits for B2B brands.

Joe Pantigoso is a Senior Director in Global Branding at SAP, a leading enterprise software company and top globally-ranked brand. Follow him on Instagram and read more of his columns here.

Subscribe to our free e-newsletter for more.

The post Brandspeak: Does Emotion Play a Role in B2B Branding? appeared first on brandchannel:.

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samuelpboswell · 5 years

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10 More Marketing Podcasts To Boost Your Business

Podcasts are a great way to learn new marketing ideas and get fresh perspectives on boosting your business, and we’ve compiled 10 more of the best podcasts for B2B marketers right here, following up on our recent list of “20 Podcasts To Elevate Your B2B Marketing,” and “Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain.” These podcasts offer marketing news and insight from the innovators behind some of the world’s top firms, as well as their own stories, plus tips and advice to take your marketing efforts to the next level. Whether it’s examining emerging trends in B2B marketing or heartfelt stories of life’s business and personal adventures, the hosts and guests on these podcasts have plenty to offer, and we're certain you’ll find something that strikes your fancy. Here’s our list of 10 more diverse podcasts that will provide a fascinating array of ideas and trends to expand and improve your B2B marketing efforts, presented in random order.

#1 — The CMO Podcast

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

Hosts: Jim Stengel

Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,

Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes

Episode Length: 45 - 60 minutes

#2 — Ad Age Marketer's Brief

Summary: Ad Age Marketer's Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

Hosts: Jessica Wohl and E.J. Schultz

Recent Topics on Tap: Hershey's head of media dishes on Twitch and other digital plays, Pizza Hut's brand leader: 'We're proud but dissatisfied', When it comes to marketing healthy food, it's all about using the right language

Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee

Episode Length: 25 - 30 minutes

#3 — The Cannes Lions Podcast

Summary: Offering creative marketing insight from some of the industry’s leading voices, The Cannes Lions Podcast takes the famed marketing event from a far-distant festival to actionable tips delivered on your own device weekly.

Hosts: Philip Thomas

Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?

Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado

Episode Length: 20 - 30 minutes

#4 — A Shark’s Perspective

Summary: With more than 150 episodes, A Shark’s Perspective Marketing Podcast has featured many of the industry’s top marketers, including a recent in-depth conversation with our own CEO Lee Odden.

Hosts: Kenneth Kinney

Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember

Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart

Episode Length: 25 minutes - 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger's podcast covering recent marketing news.

Hosts: Ryan Joe

Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights

Recent Guests: Stephanie Layser

Episode Length: 25 - 30 minutes

#6 — How I Built This with Guy Raz

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

Hosts: Guy Raz

Recent Topics on Tap: Angie's BOOMCHICKAPOP, Yelp, Dave's Killer Bread

Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian

Episode Length: 45 minutes - 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

Hosts: Adam Pierno

Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury

Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic

Episode Length: 30 - 50 minutes

#8 — Making Marketing

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

Hosts: Gianna Capadona, Shareen Pathak

Recent Topics on Tap: National Public Media’s Gina Garrubbo: The golden age of audio is here, Foot Locker's Jed Berger: 'The marketing industry is in for a revolution', Buffy's Paul Shaked: There's Facebook-first mentality in the marketing industry

Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked

Episode Length: 30 - 40 minutes

#9 — Business Unusual with Barbara Corcoran

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

Hosts: Barbara Corcoran

Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment

Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant

Episode Length: 10 - 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

Hosts: Seth Godin

Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither

Recent Guests: Tim Ferriss,

Episode Length: 20 - 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

via GIPHY This list and the others we’ve researched only scratch the surface of the abundant marketing-related podcasts available. If you have a favorite that isn’t listed here, please leave a comment with your own top choices. Finally, here are several helpful podcast marketing articles we’ve written recently, to help you decide whether a podcasting strategy might be a good addition to your own marketing toolkit.

How to Promote Your B2B Podcast

B2B Podcasting: What, Why and How

The post 10 More Marketing Podcasts To Boost Your Business appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2019/08/10-more-podcasts/

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ralphlayton · 5 years

Text

10 More Marketing Podcasts To Boost Your Business

#1 — The CMO Podcast

Summary: The CMO Podcast with Jim Stengel digs into the marketing and life challenges faced by today’s CMOs.

Hosts: Jim Stengel

Recent Topics on Tap: Agility: B2B with Purpose, Yoga for Marketing, How Big Brands Can Win Versus Story-rich Craft Brands,

Recent Guests: Lorraine Barber-Miller, Alicia Tillman, Ann Lewnes

Episode Length: 45 - 60 minutes

#2 — Ad Age Marketer's Brief

Summary: Ad Age Marketer's Brief takes a weekly dive into current marketing industry news, utilizing Ag Age’s cadre of marketing connections and reporters.

Hosts: Jessica Wohl and E.J. Schultz

Recent Guests: Brent Montgomery, Charlie Chappell, Victor Lee

Episode Length: 25 - 30 minutes

#3 — The Cannes Lions Podcast

Hosts: Philip Thomas

Recent Topics on Tap: What exactly is great customer experience?, How can brands earn the right to be authentically part of culture?, Why is it so hard to prove the value of creativity?

Recent Guests: Monique Nelson, Michelle Melendez, Fernando Machado

Episode Length: 20 - 30 minutes

#4 — A Shark’s Perspective

Hosts: Kenneth Kinney

Recent Topics on Tap: How Do You Make an Event an Experience, What Is the Human Element of Branding, What Do You Want Your Audience to Remember

Recent Guests: Dr. Carmen Simon, Ellaine Wellman, Lindsay Stewart

Episode Length: 25 minutes - 1 hour

#5 — The Big Story

Summary: Digital advertising insight and interviews are on tap weekly on The Big Story, AdExchanger's podcast covering recent marketing news.

Hosts: Ryan Joe

Recent Topics on Tap: Amazon Gets (Ad) Served, The Fire That Burns Brightest, Layser Sights

Recent Guests: Stephanie Layser

Episode Length: 25 - 30 minutes

#6 — How I Built This with Guy Raz

Summary: National Public Radio’s How I Built This with Guy Raz explores the innovators behind some of the world’s top firms and digs in to their stories.

Hosts: Guy Raz

Recent Topics on Tap: Angie's BOOMCHICKAPOP, Yelp, Dave's Killer Bread

Recent Guests: Dave Dahl, James Dyson, Angie & Dan Bastian

Episode Length: 45 minutes - 1 hour and 15 minutes

#7 — The Strategy Inside Everything

Summary: A strategy-focused podcast that explores marketing, business, and more — The Strategy Inside Everything looks to dissect a wide range of pop culture events.

Hosts: Adam Pierno

Recent Topics on Tap: You can trust Jasmine Bina, Learning strategy with Kevin Rothermel, Ana Andjelic on brands in retail, digital and luxury

Recent Guests: Jasmine Bina, Kevin Rothermel, Ana Andjelic

Episode Length: 30 - 50 minutes

#8 — Making Marketing

Summary: Making Marketing by Digiday is a weekly podcast dedicated to learning marketing by exploring the stories of industry leaders.

Hosts: Gianna Capadona, Shareen Pathak

Recent Guests: Gina Garrubbo, Jed Berger, Paul Shaked

Episode Length: 30 - 40 minutes

#9 — Business Unusual with Barbara Corcoran

Summary: Offering weekly business insight, life lessons and motivation, Business Unusual with Barbara Corcoran features the “Shark Tank” star.

Hosts: Barbara Corcoran

Recent Topics on Tap: 8 Tricks To Build A Top-Notch Brand, The Secret Sauce To Raising An Entrepreneur, Time For An Attitude Adjustment

Recent Guests: Brian and Michael Speciale, Rick and Melissa Hinnant

Episode Length: 10 - 50 minutes

#10 — Akimbo: A Podcast from Seth Godin

Summary: Systems for actively changing our culture are explored weekly on Akimbo: A Podcast from Seth Godin.

Hosts: Seth Godin

Recent Topics on Tap: The hype cycle, Enrollment and possibility, Artificial Intelligence is Neither

Recent Guests: Tim Ferriss,

Episode Length: 20 - 40 minutes

What Are Your Favorite Brain-Boosting Marketing Podcasts?

How to Promote Your B2B Podcast

B2B Podcasting: What, Why and How

The post 10 More Marketing Podcasts To Boost Your Business appeared first on Online Marketing Blog - TopRank®.

10 More Marketing Podcasts To Boost Your Business published first on yhttps://improfitninja.blogspot.com/

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thenewsrabbit-blog · 5 years

Text

Here’s What You Can’t Miss at CES 2019

Check out the latest post http://thenewsrabbit.com/heres-what-you-cant-miss-at-ces-2019/

LAS VEGAS–(BUSINESS WIRE)–CES® 2019 is the largest and most influential tech event in the world – where the entire technology ecosystem gathers to conduct business, launch products, build brands and partner to solve some of today’s most pressing societal challenges. More than 4,500 exhibitors will launch transformative tech to more than 180,000 attendees, encompassing 5G connectivity, artificial intelligence, augmented and virtual reality, smart cities and resilience, sports, robotics and more. CES 2019 will feature brand new and expanded exhibit areas, 250 conference sessions and 1,100 speakers, and more than 1,200 startups from over 50 countries.

New and Expanded Exhibit Areas

NEW Resilience – Discover tech keeping the world healthy, safe, warm, powered, fed and secure. (Westgate, Paradise Center)

NEW Enterprise Solutions – Encompasses analytics, consulting, integration, cyber security, ecommerce and mobile payment. (Westgate, Paradise Center)

CES Sports Zone – Explore the latest tech innovation impacting athletic performance to fan engagement and the business of sports on and off the field. The Gamespot eSports truck will also provide attendees with a firsthand experience of eSports. (Sands, Level 2 and ARIA, Level 2)

Self-Driving Technology – Explore the road to self-driving vehicles through ride-and-drive experiences. (LVCC, Platinum Lot)

C Space – Discover where tech and entertainment converge – and how tech is changing the future of brand marketing and entertainment. (ARIA)

Smart Cities – See how smart cities will influence policies, transportation, cities and towns, our industry and our planet. (Westgate, Pavilion and Paradise Center)

Eureka Park – Uncover 1,200 of the world’s most promising tech pioneers at CES’ home for startups— and maybe a few future unicorns. (Sands, Hall G)

Can’t Miss Conference Sessions and Speakers

Keynote Addresses

LG Electronics President and Chief Technology Officer Dr. I.P. Park

CTA President and CEO Gary Shapiro and CES Executive Vice President Karen Chupka

IBM Chairman, President and CEO Ginni Rometty

Verizon CEO Hans Vestberg

AMD President and Chief Executive Officer Dr. Lisa Su

U.S. Secretary of Transportation Elaine L. Chao

AT&T Communications CEO John Donovan and MediaLink Chairman and CEO Michael Kassan

Conference Sessions

AI Everywhere – AI

Daniel Hodges, CEO and Founder, CIM Tours; Eric Colson, Chief Algorithms Officer, Stitchfix; Allende Cornejo, Project Engineer, Drone Racing League; John Teeple, Director, Advanced Technology, John Deere

Taking the Lead on Innovation in Cities – Innovation Policy

Walter Alcorn, VP, Environmental Affairs and Industry Sustainability, Consumer Technology Association; Muriel Bowser, Mayor, Washington, DC; Joe Buscaino, Councilmember, City of Los Angeles

CES 2019 Trends to Watch – Research Summit

Steve Koenig, VP, Market Research, Consumer Technology Association

C Space Storytellers

Leading brands and CMOs take to our Story Tellers stage, including IBM’s Michele Peluso, Unilever’s Keith Weed and Proctor and Gamble’s Marc Pritchard

CMO Insights: Technology’s Impact on Brand Strategy – C Space

Jean Foster, SVP, Marketing and Communications, Consumer Technology Association; Jill Cress, Chief Marketing and Communications Officer, National Geographic Partners; Meg Goldthwaite, Chief Marketing Officer, NPR; Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard

#NBATwitter: A Conversation with Adam Silver and Jack Dorsey – CES Sports Zone

Rachel Nichols, Anchor, ESPN; Jack Dorsey, CEO, Twitter; Adam Silver, Commissioner, NBA

Immersive Media – CES Sports Zone

Michael Davies, SVP, Filed and Technical Operations, Fox Sports; William Deng, VP, Media Strategy and Business Development, NFL; Danny Keens, VP, Content, NextVR; Sandra Lopez, VP, Intel Sports and Media, Intel; Geoff Reiss, GM, Yahoo Sports, Yahoo Sports / Verizon Media Group

Technology to Feed the World – Resilience

Susan McPherson, Founder and CEO, McPherson Strategies, LLC; Jon Friedman, COO, Freight Farms; Dr. Laura Kliman, Senior Flavor Scientist, Impossible Foods; Brigid McDermott, VP, IBM Food Trust, IBM; Carl Vause, CEO, Soft Robotics

Future Focus: With Forbes’ Most Influential CMOs – C Space

Jenny Rooney, Editor, CMO Network Forbes; Aimee Lapic, CMO, Pandora; Susan Vobejda, CMO, The Trade Desk; Deborah Wahl, CMO, Cadillac

Technology, Jobs and the Future of Work

Jennifer Taylor, VP, U.S. Jobs, Consumer Technology Association; Charlie Ackerman, SVP, Human Resources – North America, Bosch; Robert Chiappetta, Director, Government Affairs, Toyota; Bonnie Lee, VP, Property Claims, Allstate Insurance Company; Monica Lucero, SVP, Client Services and Marketing, TeamPeople

SuperSessions

Exploring Technology and Advanced Materials Innovation in Space

Jeremy Wilks, Correspondent, Euronews; Dr. Mark Fernandez, Americas HPC Technology Officer, Hewlett Packard Enterprise; Andrew Rush, President and CEO, Made in Space, Inc.

Technology’s Innovators and Disruptors

Shelley Zalis, CEO, The Female Quotient; Patrick Brown, CEO and Founder, Impossible Foods; Arlan Hamilton, Founder and Managing Partner, Backstage Capital; John Padgett, Chief Experience and Innovation Officer, Carnival Corporation & plc

Esports: Powered by Technology

Kendra Johnson, GM, Global Content Development and Emerging Markets, Twitch; David Wan Tat Tse, Global Esports Director, Razer; Noah Whinston, Executive Chairman, Immortals

Top Trends Shaping Global Innovation

Exciting Events, Unconventional Keynotes and New Conference Programming

Gary’s Book Club – Stop by the Consumer Technology Association Stage to hear the interviews, meet the authors and get a copy of their books signed

CES Media Days – Two days of back-to-back news conferences announcing major product and company news before the show floor opens

CES Unveiled Las Vegas – The official media event of CES 2019, a sneak peak of more than 180 companies

Media Partner Roundtable – Editors and reporters from leading technology media outlets discuss the hot products and trends at CES 2019

Last Gadget Standing, presented by Living in Digital Times – Challenges contenders to give the product demo of their lives

Extreme Tech Challenge Semi Finals, presented by ACTAI Global – Judges will select the Top 3 Finalists who will go to Necker Island for the XTC Finals and pitch Sir Richard Branson

Best of CES Awards, presented by Engadget – Engadget’s editors scour the CES show floor, choosing winners in 16 categories

Shark Tank Open Call – Shark Tank, the critically acclaimed show, is searching for the best Entrepreneurs that CES has to offer

CES Opening Party, presented by OMNIA Nightclub and CES After Party, presented by Hakkasan – Complimentary entry with a CES badge or event pass

Resources to Maximize CES 2019

CES 2019 Schedule – Explore your options to connect, learn and be inspired at CES.

Featured Speakers – See some of the 1,100 industry visionaries slated to speak at CES 2019

CES Tech Talk Podcast – Download or subscribe for the top trends at CES 2019

Product Launch Page – Browse through the all the latest products unveiled at CES

CES App – Everything you need to plan for and navigate CES 2019. Download the CES 2019 App by searching “CES 2019” in your app store

B-Roll – High-definition video b-roll from CES is available for easy download

CES Photo Gallery – See exclusive photos from the CES show floor, keynotes, conference sessions, events and award ceremonies

About CES:

CES® is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years-the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. Owned and produced by the Consumer Technology Association (CTA)TM, it attracts the world’s business leaders and pioneering thinkers. Check out CES video highlights. Follow CES online at CES.tech and on social.

About Consumer Technology Association:

Consumer Technology Association (CTA)™ is the trade association representing the $377 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best-known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

UPCOMING EVENTS

CES 2019 January 8-11, 2019, Las Vegas, NV

#Business #News #Science & Technology

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simplemlmsponsoring · 5 years

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New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/copywriting/3-life-and-marketing-success-resolutions-for-2019/

3 Life and Marketing Success Resolutions for 2019

This text and the accompanying 30-minute video comes from my Content Marketing World 2018 keynote presentation. On Dec. 31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on).

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. I hope there is something here that will help you in your life or your marketing (hopefully both).

Yours in Content,

Joe

youtube

Hello Cleveland. It’s fantastic to be back here at Content Marketing World. Some of you may not know this, but I’ve been on a sabbatical for the last nine glorious months since leaving CMI.

In January, I spent 30 days electronics free. In February, I took my father to Sicily to see 60 cousins we’ve never met before, and the last six months, I’ve literally spent more time with my two boys than in the previous six years.

Disclaimer

The Pulizzi family is notorious for using disclaimers. So for this speech, here’s my disclaimer. I’ll cover some marketing, but this is much more about you and your success. I care about each of you way too much to just give you marketing advice … I want to give you more. That said, you may not like it. I’m willing to live with that. So here goes.

Tabula rasa

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. Tabula rasa or “clean slate” is found in the writings of Aristotle, and is the belief that we are each born with a blank slate and everything we learn … our habits … our behaviors … comes from our experiences.

What if, right here and now, you had a clean slate? You could do or be anything you wanted. Nothing in this world could hold you back from your accomplishments.

Now I want you to fast forward exactly one year to this time in 2019. What’s different? What did you accomplish in the last 365 days?

What about five years from now?

Are you rich? Did you get the guy or the girl you wanted? Did you have another child? Did you travel the world? Did you prevent your kids from growing up to be idiots?

Would you consider yourself a success? Have you made a positive impact on the world?

I’ve been studying success and successful people as long as I can remember … easily 30 years. As a young adult I kept a journal with me of all the things I wanted to do and accomplish, and listened to success audio tapes from Brian Tracy and Zig Zigler.

Even as I’ve been on this year-long sabbatical, I’ve kept this obsession about success.

Here’s the question: Why are some people successful and others are not? Is there a formula for success that put the odds in your favor?

What I’ve found is that most of us have conditioned our brains and have formed habits that preclude us from success. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen.

Most of us have conditioned our brains & formed habits that preclude us from success, says @JoePulizzi. Click To Tweet Three Re’s

Record Repeat Remove

Not just me, but the most successful people in the world use this formula as well … which is, sadly, a very small percentage of people.

Record. Repeat. Remove. That’s the success formula for personal & professional success, says @JoePulizzi. Click To Tweet

And here’s the bonus … the same actions and behaviors that will make your personal dreams come true, will also define your success in marketing.

Record

What does record mean? This means you document your desire. Depending on what research study you look at, less than 10% of all people write down and record their goals. And, those that do, accomplish more in their lives than the other 90% combined.

Let’s say you were going to build a house. If we treated building this house like we do building our lives, we would just call the contractors, the electrician, the plumber, the concrete guy, the drywall team, the roofers … have them get in a huddle and figure it out.

Can you imagine the chaos to building a house without a plan? But that’s what we do. We don’t plan for our desires to come true.

Our mental houses are falling down. Over the past 20 years I’ve asked hundreds of people what their success plan is. How they are going to get what they want out of life? Most people do not have any idea what they really want. And if they do, they certainly don’t write it down or believe they can achieve it.

Bruce Lee case study

In January of 1969, very few people ever heard of a man named Bruce Lee. Today, Bruce Lee is probably the most famous martial arts movie star who ever existed. Bruce had some major ambitions … and he penned this letter to himself:

My Definite Chief Aim

I, Bruce Lee, will be the first highest paid Oriental super star in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting 1970 I will achieve world fame and from then onward till the end of 1980 I will have in my possession $10,000,000. I will live the way I please and achieve inner harmony and happiness.

Bruce Lee – Jan. 1969

Unfortunately, Bruce passed away just four years later, but not before accomplishing everything and more from this letter. Every day Bruce got out of his bed and had a crystal image of what success was to him, and what he needed to do that day to move the needle forward.

Think and Grow Rich case study

When I was in college, I read Think and Grow Rich by Napoleon Hill. In the 1930s, Mr. Hill interviewed 500 high achievers like Ford, Roosevelt, and Carnegie to find out why they were so successful. He found, actually, that the key similarity for these high achievers was incredibly simple. They wrote down their desires.

The common thread among high achievers? They write down their desires, says Napoleon Hill & @JoePulizzi. Click To Tweet

But what kind of goals and desires?

Billionaire investor Warren Buffett says, “If you are going to try to bat 1,000%, you won’t accomplish many things of importance. If you’re willing to strike out a few times, you can change the world.”

So I’m not talking about small goals here … we are talking about I’m Gonna Change the World goals.

We do this remembering three components. Let’s look at Bruce Lee’s desire. First, it’s totally unreasonable. This is a Big Big Goal. No person had ever brought martial arts to the mainstream.

Second, we need specifics. He wants to make $10 million by 1980. He had a specific amount and a specific year.

And the best goals ALSO serve others. He wanted to thrill audiences with his performances. And in exchange for delivering this value, he became a superstar.

Well, would you know that the exact same things hold true for your content marketing plan?

Big – If you take your content marketing plan into your CMO and they approve it the first time around … guest what? It’s not big enough. You need to go in there and make their heads spin. It needs to be big! Unreasonable – No other company should have this goal. This is what I call your content tilt or differentiation point. Are you building something for your audience that has never been done like this before? Other-serving – What’s in it for the audience? Are you first and foremost helping them get better jobs and live better lives or is your goal about you getting more leads or money?

If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. Click To Tweet

HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference Repeat

What do we mean by repeat?

Every day in the morning, and every night in the evening, we are going to review this goal. We are going to take about 1% of our day – less than 15 minutes a day – to review our desires. The plan for our mental house.

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Each chose one new habit and reported each day on whether or not they did the behavior … and … when the behavior became automatic.

Some people chose simple habits like “drinking three bottles of water a day” or “no desserts.” Others chose more difficult tasks like “exercising for 15 minutes before dinner.” At the end of the 12 weeks, the researchers analyzed the data to determine how long it took each person to go from starting a new behavior to automatically doing it.

On average, it took 66 days before a new behavior became automatic. The range was 18 to 254 days.

This is exactly why you have to review your success goal every day over a long period of time. You have to condition your mind to believe that the goal is attainable. Remember … tabula rasa, clean slate … we have to reprogram our mind to accept that our goal is possible.

And here’s the big idea most people just don’t get: The MOST important thing to accomplishing your goal is to BELIEVE that it is possible. You don’t need more money, or skills, or abilities, or a better job or Robert Rose. The most important thing – as George Michael knew so well – is having faith.

The MOST important thing to accomplishing your goal is to BELIEVE that it is possible, says @JoePulizzi. Click To Tweet

Once you can condition the mind to your goal, your day starts to shape itself.

Let me give you an example … email. How many people checked email this morning? Most people do. But if you had a totally unreasonable success goal that you reviewed this morning, the same goal you reviewed the night before, you might start to believe that digging into email first thing in the morning won’t at all help you accomplish your goal.

Now let’s go back to our marketing fundamentals again.

There are two main reasons why content marketing programs fail. The first, is that the goal isn’t truly big enough … it doesn’t really affect the lives of the audience in a unique way.

The second comes down to this idea of repetition. If it takes 66 days to change a personal behavior, how many times are you going to need to consistently deliver your content to your audience to change their behavior?

In researching for my book Content Inc., we found that minimum time from start to driving revenue for content marketing was nine months. The average was 18 months of consistent delivery. Why? Because it takes time to build an audience.

If you aren’t delivering consistently to your audience, you are not content marketing.

If you aren’t delivering consistently to your audience, you are not #contentmarketing, says @JoePulizzi. Click To Tweet Remove

In high school I read the book Stranger in a Strange Land by Robert Heinlein, which still to this day is my favorite book. Toward the beginning of the book Valentine Michael Smith, who was born on Mars, is learning to understand humans. Three of his caretakers were women, and each was practicing kissing Mike. Every time any of them kissed Mike, they fainted, out cold.

Jubal Harshaw, Mike’s main caretaker, asked one of the women why she fainted. She said this to Jubal:

Mike gives a kiss his total attention. I’ve been kissed by men who did a very good job. But they can’t give kissing their whole attention. No matter how hard they try parts of their minds are on something else. Missing the last bus – or their chances of making the gal … maybe worry about a job, or money … but when Mike kisses you he isn’t doing anything else. You’re his whole universe … just kissing you. It’s overwhelming.

I must confess that as a young man in high school I tried this technique, but the results were inconclusive.

This is all about focus. Clearing away all the clutter and just being focused on accomplishing something.

In order for record and repeat to work, we have to clear away all the garbage that is stopping us from accomplishing our desires.

Clear away all the garbage that stops you from accomplishing your desires, says @JoePulizzi. Click To Tweet

Bill Gates and Warren Buffett

Microsoft founder Bill Gates didn’t really want to meet Warren Buffett. He didn’t think they’d have anything in common. But at the urging of Meg Greenfield, Washington Post editor, they met on July 5, 1991. Gates was nervous and he was dreading the meeting.

Greenfield gave both men a sheet of paper and asked each to write down the one word that is their key to success. Both, as it happened, wrote down the same word: Focus.

From that day, the two became best friends.

To be successful … we need focus, we need discipline … and we need to remove the distractions around us.

Put away your phone

A few months ago, someone asked me to take a coffee meeting with them. He said he had some very important business model questions for me and thought I could help. We met at Panera Bread on the west side of Cleveland.

I sat down, put my coffee on the table. He sat down, put his coffee on the table, and his phone just on his left side face up. Throughout our chat, he kept looking at his phone. Instagram, Twitter, Messenger … all kinds of notifications. Clearly, he was not paying attention to me.

Obviously, what I was saying wasn’t very important to this person. Whenever I see someone with a phone face up or face down next to them during a meeting, I already know they have a focus problem.

After a bit of back and forth he asked me “What’s the first thing I should do?” I told him to take his smartphone and throw it in the garbage.

Lack of time?

“I don’t have time to accomplish my goals.” I hear this all the time.

Did you know that, according to the Bureau of Labor Statistics, the average American still watches three hours of television per day?

That’s 1,100 hours watching TV per year. Let’s say you’re blessed enough to reach 80 years old and that was you. That means almost 10 years..

Read more: contentmarketinginstitute.com

#down #goal #hellip #most #ndash #people #success #they #your #COPYWRITING

0 notes

a-breton · 5 years

Text

3 Life and Marketing Success Resolutions for 2019

Yours in Content,

Joe

youtube

Hello Cleveland. It’s fantastic to be back here at Content Marketing World. Some of you may not know this, but I’ve been on a sabbatical for the last nine glorious months since leaving CMI.

Disclaimer

Tabula rasa

What if, right here and now, you had a clean slate? You could do or be anything you wanted. Nothing in this world could hold you back from your accomplishments.

Now I want you to fast forward exactly one year to this time in 2019. What’s different? What did you accomplish in the last 365 days?

What about five years from now?

Are you rich?

Did you get the guy or the girl you wanted?

Did you have another child?

Did you travel the world?

Did you prevent your kids from growing up to be idiots?

Would you consider yourself a success? Have you made a positive impact on the world?

Even as I’ve been on this year-long sabbatical, I’ve kept this obsession about success.

Here’s the question: Why are some people successful and others are not? Is there a formula for success that put the odds in your favor?

Most of us have conditioned our brains & formed habits that preclude us from success, says @JoePulizzi. Click To Tweet

Three Re’s

Record

Repeat

Remove

Not just me, but the most successful people in the world use this formula as well … which is, sadly, a very small percentage of people.

Record. Repeat. Remove. That’s the success formula for personal & professional success, says @JoePulizzi. Click To Tweet

And here’s the bonus … the same actions and behaviors that will make your personal dreams come true, will also define your success in marketing.

Record

Can you imagine the chaos to building a house without a plan? But that’s what we do. We don’t plan for our desires to come true.

Bruce Lee case study

My Definite Chief Aim

Bruce Lee – Jan. 1969

Think and Grow Rich case study

The common thread among high achievers? They write down their desires, says Napoleon Hill & @JoePulizzi. Click To Tweet

But what kind of goals and desires?

So I’m not talking about small goals here … we are talking about I’m Gonna Change the World goals.

We do this remembering three components. Let’s look at Bruce Lee’s desire. First, it’s totally unreasonable. This is a Big Big Goal. No person had ever brought martial arts to the mainstream.

Second, we need specifics. He wants to make $10 million by 1980. He had a specific amount and a specific year.

And the best goals ALSO serve others. He wanted to thrill audiences with his performances. And in exchange for delivering this value, he became a superstar.

Well, would you know that the exact same things hold true for your content marketing plan?

Unreasonable – No other company should have this goal. This is what I call your content tilt or differentiation point. Are you building something for your audience that has never been done like this before?

Other-serving – What’s in it for the audience? Are you first and foremost helping them get better jobs and live better lives or is your goal about you getting more leads or money?

If your CMO approves your #contentmarketing plan the first time, it’s not big enough, says @JoePulizzi. Click To Tweet

HANDPICKED RELATED CONTENT: This Goal-Setting Activity That Made All the Difference

Repeat

What do we mean by repeat?

On average, it took 66 days before a new behavior became automatic. The range was 18 to 254 days.

The MOST important thing to accomplishing your goal is to BELIEVE that it is possible, says @JoePulizzi. Click To Tweet

Once you can condition the mind to your goal, your day starts to shape itself.

Now let’s go back to our marketing fundamentals again.

There are two main reasons why content marketing programs fail. The first, is that the goal isn’t truly big enough … it doesn’t really affect the lives of the audience in a unique way.

If you aren’t delivering consistently to your audience, you are not content marketing.

If you aren’t delivering consistently to your audience, you are not #contentmarketing, says @JoePulizzi. Click To Tweet

Remove

Jubal Harshaw, Mike’s main caretaker, asked one of the women why she fainted. She said this to Jubal:

I must confess that as a young man in high school I tried this technique, but the results were inconclusive.

This is all about focus. Clearing away all the clutter and just being focused on accomplishing something.

In order for record and repeat to work, we have to clear away all the garbage that is stopping us from accomplishing our desires.

Clear away all the garbage that stops you from accomplishing your desires, says @JoePulizzi. Click To Tweet

Bill Gates and Warren Buffett

Greenfield gave both men a sheet of paper and asked each to write down the one word that is their key to success. Both, as it happened, wrote down the same word: Focus.

From that day, the two became best friends.

To be successful … we need focus, we need discipline … and we need to remove the distractions around us.

Put away your phone

Obviously, what I was saying wasn’t very important to this person. Whenever I see someone with a phone face up or face down next to them during a meeting, I already know they have a focus problem.

After a bit of back and forth he asked me “What’s the first thing I should do?” I told him to take his smartphone and throw it in the garbage.

Lack of time?

“I don’t have time to accomplish my goals.” I hear this all the time.

Did you know that, according to the Bureau of Labor Statistics, the average American still watches three hours of television per day?

That’s 1,100 hours watching TV per year. Let’s say you’re blessed enough to reach 80 years old and that was you. That means almost 10 years of total time, nonstop, is dedicated to watching TV.

That’s like turning the TV on when you’re 30 and never moving until you are 40. A lost decade.

Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. I personally enjoy watching the Cleveland Browns lose most Sundays. But to be successful, you have to change your behavior and make time to do the great things.

I have one friend that says she doesn’t have time to do anything, and yet she hasn’t missed an episode of Big Brother in 20 years. If you’re curious, that’s 550 hours of watching time.

Now let’s go back to our marketing fundamentals again.

When Robert Rose and I go into consulting engagements, besides not having the BIG goal and delivering consistently, do you know what else we find? Content run amok.

Content is being created everywhere … blogs and podcasts and videos with no discernable strategy.

Great media and product brands that have loyal audiences start by doing one thing amazingly well to one audience … a newspaper, a podcast, a blog, a video series, Instagram, an email newsletter.

So you most likely need to go back and start killing some things and just do one thing amazingly well before you diversify into other content types. In this case, less is more.

Do one thing amazingly well before you diversify into other #content types, says @JoePulizzi. Click To Tweet

Record. Repeat. Remove – a simple formula that’s hard to execute. A marathon if you will … not a sprint.

This formula got me to this place, but I almost lost it all by not following it.

My story

In 2007 I left an executive job in media to start a business. I had this great vision of a content marketing matching service between agencies and brands, that we dubbed the eHarmony of content marketing.

Now don’t laugh … at the time I thought it was brilliant.

My written desire was to have 100 paying customers by the end of 2009.

Over the next two years, we were struggling … burning through cash to pay for programming and marketing, increasing our debt. I was having doubts. Late summer 2009 was critically important. That was the time when we were approaching agencies in our system to see if they would pay for another year.

Most agencies were not re-signing to the $5,000 annual fee, and one in particular, our best case study where we delivered a multimillion-dollar client, still hadn’t signed up yet.

So I called the CEO on the phone. Let’s call her Paula. I said, ”Hey, hey Paula … for some reason your auto renew isn’t turned on in our system. Just wanted to make sure there wasn’t a problem.”

She said, “Oh yeah, about that … we decided not to renew.”

I said, “really … why is that?”

She said, “Well, we can get better ROI by doing some other things.”

And I said, “You can get better than 1,000% ROI somewhere else? What is it and I’ll sign up.”

There was silence for a bit … and she just said, “Sorry Joe, we’re not going to renew.”

And that was that.

I hung up the phone, went into my backyard, and just lost it. I couldn’t even close our best customer. I felt completely sorry for myself. A complete failure.

I couldn’t believe I had left a great job for nothing. I had an amazing wife and two small boys that I couldn’t take care of.

It took me a couple weeks to pull myself together. Secretly I’d already been peeking around to see if any full-time jobs were available, which actually made me feel even worse.

And then I went back to the success formula. I then noticed that all my goals were around selling a small product to help just a few people. Actually, my goals were quite small. They were also very “me” centric. There was nothing about adding value to others. Honestly, who cares if we reached 100 customers by 2009? No one. It was a terrible primary goal and didn’t follow any of what we are talking about here.

My career goal actually came to me while I was reading feedback from our blog subscribers. The requests were all around “our group needs training,” “are there other content marketing pros I can meet,” and “my CMO needs convincing.”

And I finally got it. Our audience needs education, not a hookup.

So we set the goal to be the world’s leading educational resource for content marketing to solve those audience issues. And we wanted to do this by the end of 2013.

And then I worked the formula. Recorded it … read and reviewed that goal first thing in the morning and before I went to bed and stopped doing everything else to focus on that.

My friends and loved ones thought I was crazy before. Now they thought I needed to be committed. I mean, still no one even knew what content marketing was and I was going “all in” with it?

Content Marketing Institute was born exactly nine months later in May of 2010 and the most amazing people in the world helped to join this new cause. The first ever Content Marketing World took place in Cleveland at the Renaissance Hotel in September 2011. We were hoping for 100 people to show up. Maybe 150 if we were really lucky. That year, 660 attendees showed up.

And by 2012, we accomplished our big, unreasonable goal. And today, here we are at Content Marketing World with 4,000 attendees.

There was no logical reason that we should have succeeded. There were dozens of other companies that should have created Content Marketing World. But we set the goal and worked the formula … just like Bruce Lee, like Warren Buffett, like Oprah.

You will do amazing things. You will change the world. But it’s a choice, and there is a process for making it happen.

Too many talented people I know decide to just swim down. It’s easier, it’s safe, it’s comfortable, and it’s seductive. But it doesn’t make the world a better place.

And one final thought … this odd quote from Bull Durham sums everything up:

If you believe you’re playing well because you’re getting laid, or because you’re not getting laid, or because you wear women’s underwear, then you are!

This means, whatever you believe you are doing for whatever reason is true.

And if you believe you are failing because of … your education, your skills, your job, your significant other, then you are!

But if we can reprogram our minds for success, we will be successful.

Tabula rasa … today you have a clean slate … and you can choose to reprogram your brain … your lives …or not.

Just like content marketing is a new muscle for most organizations, success planning is a muscle we have to build and work on every day.

So, in 2019 …

Document your desires.

Review them consistently every day.

Remove the clutter in your life so you can be successful.

Thank you!

Is your goal to become a better content marketer for your brand and your audience this year? Enroll in the winter semester of Content Marketing University and register for Content Marketing World 2019.

Cover image by Joseph Kalinowski/Content Marketing Institute

from http://bit.ly/2Rpc2FU

#Online Marketing

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lucyariablog · 5 years