I've never minded the term aesthetic. But I do agree that fast fashion needs to be put to a stop, that it's ruining the true definition of cultures and subcultures such as goth, punk, grunge and even turning people's cultures into aesthetics which I think is entirely inappropriate for them to make a claim on.
I believe alt subcultures are so much more than a trend. I got into gothic music and even emo music, I've always liked both. When I was in middle school. I liked the music, the literature, dark things before I even found the fashion and fell in love with it.
I've always been an eco warrior, anti capitalist etc. And found that my true self was goth. I can like things that aren't goth. It doesn't make me less goth. But that's the difference between someone whose in a subculture and someone whose doing it for the trend.
I always say be who you are, truly and authentically. Don't hide behind what's trending.
I have no hate towards the word aesthetic itself. But I do see the harm in what capitalism has done using aesthetic culture.
My name is Grungy Bill. I'm a post-punk solo artist from the UK. I've been making DIY Music since 2019. I play bass, guitar, and keyboard. My influences include Nick Cave, The Cramps, Devo, Joy Division, and The Pixies.
Check out my new cover of "Jack the Ripper" by Screaming Lord Sutch!: