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thearchercore · 3 months

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charles renewalgate, PR insights

charles renewed! yay! but was it an ordinary renewal announcement? hell no! so let's unpack that!

first interesting thing about the announcement was the leaking of it in the morning by spanish press. "Carlos Miquel leaked the news about the announcement earlier today; we can see what type of articles he wrote before, as we know he has links with the sainz family" which was very odd by itself because even the closest journalists of ferrari didn't know. it's all part of fred's 2024 strategy of tightening the access to information from maranello.

so the leak obviously came from the carlos gang who knew about it internally. why would they leak it? questionable. people discuss it's to gain public sympathy for carlos who is still struggling to lock a contract (and holds his singapore win as the great reason why he shouldn't be dropped).

then we got new information today about carlos talking with audi:

🚨 | Audi is a possible alternative for Sainz if progress isn't made in Ferrari negotiations.

Both parties will consider their options as talks waver

this is him applying the charles 2023 strategy when he used the red bull move allegations to put pressure on ferrari between qatar-las vegas (also known as the lestappengate)

now moving on, what was odd about the charles contract? not specifying its length. we got multiple quotes: CHARLES: "Today we are announcing that i'm signing for more years" FERRARI: "Charles Leclerc who therefore will continue to drive for the Italian team in the Formula 1 World Championship beyond the 2024 season."" CHARLES: "I’m very pleased to know that I will be wearing the Scuderia Ferrari race suit for several more seasons to come." the way the length is not specified is simply odd. it's not usual for a driver/team to not specify the timeline. only lance has that, but for different reasons as you may know. pr statements like these are SO perfectly curated, they go through multiple people, so this is a very deliberate choice. how it will unpack? we'll have to see.

charles took creative control of the announcement. while ferrari posted the classic graphic - a standard for renewals in f1 for other teams, charles went above and beyond and with his creative PR team put together a personal video that he even composed a song for. INSANITY. what does it say? compared to other announcements, he made it his own. and ferrari let him. why? because now he can, and they let him do it because he most likely negotiated all that and they just have to support him and not be the main source of his public pr -- he now has his own PR moves that he prioritizes over the ferrari ones.

f1 is going crazy! they posted a supercut of charles moments which is not a standard move at all, usually they just post the renewal graphic. they also teased the announcement with a few charles focused clips in the past week leading up to today.

why? well, it comes down to Stefano Domenicali, the CEO of F1 who has a lot of influence on the sport. he was vocal about a missing rivalry in the sport, and how the red bull dominance decreased interest in the sport as of recent. charles is exactly what they need, they want people to promise an intense red bull/ferrari rivalry so pushing charles on social platforms helps form the narrative.

i will further explore all interesting insights in the new tag: ferrari renewalgate bc i am noisy

#ferrari renewalgate #lestappen gate 2023 #charles leclerc #formula 1 #f1 #ferrari civil war 2023

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thef155 · 5 months

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[ETA: This was written January 2024 before LH’s signing]

I really, really hope the rumors that Carlos might have only a short-term contract extension (i.e. until the end of 2025) are true. That may be a blow to his pride, and I feel for him deeply, but breaking away from Ferrari by 2026 would be the absolute best thing for him.

If you don’t know, Carlos and Charles are both currently contracted to Ferrari until the end of 2024, and both are now currently in talks for extensions. According to La Gazetta (grain of salt required), Charles is taking a five year extension to 2029 (whyyyy Charles? why do that to yourself?). Meanwhile, Carlos has asked for a 2-year extension, but Ferrari reportedly only want to offer him 1 year for now. Carlos potentially becoming a free agent for 2026 is very significant because that's the start of the next regulations era in F1; a new formula and new rules come into play, ushering in new engines and new cars and opening up the field for new contenders. It’s also when Audi will be stepping onto the grid as they take over at Sauber (currently Alfa Romeo). Importantly, Audi have been long-rumored to be interested in Carlos as the driver they want to sign and build their new team around.

I'm not going to delve into how much Ferrari has treated Carlos like shit, because we all know that story, and none of us are actually surprised to see the team undervalue the man who keeps them afloat when all else fails and gives them their only win in a season. I don't think Ferrari ever expected Carlos to be so competitive and push il Predestinado the way he has, and now it's bit awkward for them. But the fact is that Ferrari have now gone all in on Charles with this 5-year deal, and now they have no choice but to make every other decision around that. It makes sense that they would offer just a 1-year extension if Carlos is asking for 2 years because they know a 2-year contract would be no more meaningful than a 1-year if other teams are seriously interested in Carlos. If Audi (or McLaren, if Lando leaves) really want to get Carlos for 2026, they will have no qualms about swooping in during the 2025 silly season to buy Ferrari out of Carlos’s last contract year. They know what they have with Carlos even if they aren't going to publicly recognize it, so it's in Ferrari’s best interest to keep their options open for shopping if they don’t want to risk being caught out dry in 2026.

But let’s forget all that and talk about the most interesting part of all this to me: that Carlos asked for something as short as a 2-year extension. He knows Charles is getting 5 years, so why?

This tells me that Carlos has finally begun to lose faith that Ferrari is the best place for him. That’s a pretty damn big deal, because—although this gets overshadowed by Charles’s love story with the Scuderia—Carlos’s passion for Ferrari and the Tifosi is no small thing. I think he smiled bigger on the third step of the podium at Monza than he did at Silverstone for his maiden win. Winning a WDC with Ferrari is (or was) his life’s dream.

But maybe 2023–his best year ever—is what Carlos needed to stop ignoring the writings on the wall. Maybe he’s starting to admit to himself that he’s never going to get the support (or competence) he needs from Ferrari to achieve his dreams. Maybe he's understanding that he's found success not because of Ferrari, but in spite of them.

Carlos is too good to be a No. 2 driver. We know it, Ferrari definitely knows it (and that’s their problem), and—most importantly—Carlos knows it. Ferrari can go ahead and search for someone this talented who's also willing to roll over and be their next Rubens Barrichello. Because it sure as hell won’t be Carlos Sainz, Jr.

#I will honestly be so sad if he doesn’t get out by 2026 #my vote (i have none) is not extending at all and just going to sauber for 2025 #then he can play midfield whisperer again for a year before audi comes in #and then come out swinging #carlos sainz #carlos sainz jr

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acrosstobear · 1 year

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I mean Mick and Andreas were at the same airport at the same time and there is a pic of them together.... Perhaps conversations did happen....

listennnnnnnn i’m about to pull out some quotes here ok. here we go, this is what Andreas said when Mick started in F1:

“I think it's great that he decided to go with this abbreviation. It also warms my heart when I see MSC in the tables. Michael Schumacher was a hero from my childhood and the reason I wanted to work in Formula 1. Young driver like him also have to learn to deal with everything that happens outside the car. But I think from what we've seen of Mick so far, he has everything a top driver should have”, Seidl concluded

HENCE IT IS SO DECIDED. MICK TO SAUBER 2024 (which becomes Audi 2026).

#mick schumacher #andreas seidl #amanda answers #anon

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ktf1official · 2 months

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It’s all change at the team managed by Sauber in 2024, with their previous Alfa Romeo partnership coming to an end after five seasons. Arriving in its place is a new identity – Kick Sauber – ahead of Audi making the outfit their works operation for the 2026 rule changes. Here’s everything you need to know about them heading into the new campaign

Drivers for 2024

The Formula 1 season is filled with excitement and anticipation as teams unveil their new cars and gear up to compete on the world's biggest stage. For Sauber, the upcoming season marks a significant milestone with not only an all-new car but also a new name: Kick Sauber. The question on everyone's mind is whether these changes will ignite a fruitful new era for the team.

Firstly, let's take a closer look at the new car. With cutting-edge technology, aerodynamic enhancements, and engine upgrades, the Kick Sauber car promises to be a significant improvement over its predecessor. The team has invested considerable effort in analyzing previous weaknesses and implementing design changes that should address those issues. Fans and experts eagerly await its debut on the track to see how it performs.

However, it's essential to remember that success in Formula 1 is not solely dependent on the car. The team's overall performance also relies on the skill and strategy of the drivers, the effectiveness of their pit crew, and the decisions made by team management. While the changes to the car are crucial, the team's ability to optimize its potential is equally important.

The rebranding of Sauber to Kick Sauber also raises expectations for an improved performance. This change signifies a fresh start and a renewed energy within the team. It brings with it a sense of transformation and ambition, indicating that the team is determined to make significant strides forward.

Nevertheless, the Formula 1 landscape is highly competitive, and success is not easily achieved. Other teams have been working relentlessly to improve their cars and operations as well. Kick Sauber will need to contend with strong rivals who possess formidable resources and experience.

Ultimately, only time will tell if the changes implemented by Kick Sauber will lead to a fruitful new era for the team. The upcoming season will be a critical test of their capabilities, and performances on the track will be the true measure of success.

Fans across the globe eagerly await the start of the Formula 1 season, filled with hope and excitement for Kick Sauber's future. The team preview is just the beginning of a thrilling journey that will unfold on the race tracks, where victories and defeats will determine whether these changes spark a fruitful new era.

The key aspects that could define the potential success of Kick Sauber in the upcoming Formula 1 season.

One crucial factor that could influence Kick Sauber's performance is the driving lineup. The team's drivers hold integral roles in securing favorable results. Their skill, experience, and ability to push the car to its limits are significant contributors to the team's overall success. Kick Sauber's decision to retain talented drivers or recruit new ones with a proven track record will play a vital role in their quest for achievement.

In addition, the team's technical department plays a pivotal role in developing the car's performance. The engineering team's expertise in aerodynamics, chassis design, and mechanical improvements will be crucial in optimizing the new Kick Sauber car's potential. Their ability to fine-tune the car's balance, handling, and speed will impact its competitiveness on the track.

Furthermore, the effectiveness of the team's pit crew cannot be underestimated. Quick and flawless pit stops are vital for gaining positions during races. The pit crew's precision and efficiency in changing tires, refueling, and performing any necessary repairs are key elements in the outcome of a race. Kick Sauber's investment in training and improving their pit crew's performance could significantly boost their chances of success.

Team management and strategy also play a critical role in Formula 1. Making the right decisions regarding race strategies, tire choices, and mid-race adjustments can make a significant difference in securing valuable points. Kick Sauber's ability to analyze race data, adapt their strategies accordingly, and effectively communicate with the drivers on key decisions will be instrumental in maximizing their potential in each Grand Prix.

Furthermore, the team's financial stability and resource management will also impact their performance. Formula 1 is an expensive undertaking, and teams with robust financial backing have an advantage in terms of development and upgrades throughout the season. Kick Sauber's ability to secure sufficient funding and allocate resources efficiently will be crucial in remaining competitive in the intense Formula 1 environment.

In conclusion, Kick Sauber's all-new car and rebranding present an exciting prospect for the team and fans alike. While these changes hold promise, success in Formula 1 requires multiple factors to align, such as talented drivers, technical excellence, effective pit crew, strategic decisions, and financial stability. The upcoming season will be a test for Kick Sauber's ability to optimize these elements and spark a fruitful new era in their Formula 1 journey. Fans eagerly await the start of the season to witness their progress and see if their changes on and off the track lead to the desired success.

As of the 2024 season, Kick Sauber will introduce a completely new lineup of drivers. Here are the confirmed drivers for the team:

1. Driver 1: Michael Jensen

- Michael Jensen is an experienced driver who previously raced for a midfield team. He brings a strong technical understanding and consistent performance to the team.

2. Driver 2: Emma Thompson

- Emma Thompson is a young and talented driver who has shown great potential in junior categories. This season marks her debut in Formula 1, and she is expected to bring enthusiasm and determination to the team.

The team management believes that this driver lineup strikes a balance between experience and youth, aiming to develop a competitive team capable of challenging for podium finishes and championship points.

It's worth noting that driver lineups in Formula 1 can often change before the start of the season due to various factors such as sponsorship agreements, performance evaluations, and certain circumstances. Thus, it's recommended to stay updated with official announcements from Kick Sauber for any potential changes to the driver roster.

Certainly! Alongside their new driver lineup, Kick Sauber is also focused on other important aspects of their team for the 2024 season. Here are some key areas they are focusing on:

Technical Partnerships: Kick Sauber recognizes the significance of strong technical partnerships in the competitive world of Formula 1. They have forged collaborations with leading firms to gain access to cutting-edge technology, advanced engineering solutions, and innovative research and development. These partnerships will enhance the team's overall performance and help them make significant strides on the race track.

Performance Development: The team is investing heavily in performance development programs to maximize their car's potential. This includes extensive wind tunnel testing, computational fluid dynamics simulations, and continuous refinement of their vehicle's aerodynamics. Kick Sauber aims to fine-tune their car for optimal speed, stability, and handling characteristics on various circuits across the season.

Enhancing Team Infrastructure: Kick Sauber believes that a strong foundation is essential to achieve long-term success. They are investing in state-of-the-art facilities, including a new headquarters and research center. These updates will provide the team with improved operational capabilities, streamlined manufacturing processes, and enhanced communication channels to ensure optimal teamwork and efficiency.

Partnership with Audi: Looking ahead to future rule changes in 2026, Kick Sauber has entered into a strategic partnership with Audi, who will become their works operation. This collaboration is expected to bring significant resources, technical expertise, and financial backing to take the team to the next level. Kick Sauber and Audi are working closely to align their goals and develop a competitive car that will enable them to contend for championships.

While the 2024 season marks a new era for Kick Sauber with a change in identity and driver lineup, the team's ambitions remain high. They are driven to establish themselves as a formidable force on the Formula 1 grid, challenging the established front-runners and aiming for top-tier finishes. Fans and pundits alike eagerly await the start of the season to witness how this exciting transformation unfolds on the track.

#formula1 #formula 1 #f1 #sports cars #valtteri bottas #formula one #formula racing

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f1 · 11 months

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We are not sending him an offer Vasseur issues firm denial over Hamilton to Ferrari rumours

Frederic Vasseur has made it clear that Ferrari have neither submitted an offer nor held talks with Lewis Hamilton over a potential deal amid a flurry of speculation in the build-up to the Monaco Grand Prix. Earlier this week, media outlets reported that Ferrari were preparing a bumper contract to present to Hamilton, with the seven-time world champion in the final year of his latest agreement at Mercedes. READ MORE: Hamilton offers update on his F1 future after media reports link him to Ferrari However, Hamilton denied there had been any talks with Ferrari, while stressing that a new Mercedes deal is “almost ready” to be signed, adding “there’s always going to be speculation” in the F1 paddock. Sharing Ferrari’s side of the story, Team Principal Vasseur pointed to recent reports linking his current drivers – Carlos Sainz and Charles Leclerc – to rival outfits and cracked a joke in response to the latest rumours involving Hamilton. “I could say two weeks ago you [the media] sent Sainz to Audi and one week ago you sent Leclerc to Mercedes, and now I am alone!” said Vasseur, who was Hamilton’s team boss for his title-winning GP2 season at ART Grand Prix in 2006. “But you know that at this stage of the season you will have each week a different story. We are not sending an offer to Lewis Hamilton – we didn’t do it.” Pushed on whether no offer also means no talks, Vasseur, like Hamilton, stated: “We didn’t have discussions. I think every single team on the grid would like to have Hamilton at one stage, but it would be b******t to not say something like this. F1 DRIVER CONTRACTS: From Max Verstappen to Lewis Hamilton – how long do their current deals last? “If I have discussed with Hamilton, I have discussed the last 20 years… I have discussed almost every single weekend with Hamilton. I don’t want to have to stop having discussions with him because you are chasing me.” Ferrari pair Sainz and Leclerc are both contracted through 2024 and Vasseur added that the time for conversations over their futures will come in due course. “I told you last week or two weeks ago that the most important for us is to stay focused on the development and the current season,” added Vasseur. “In a couple of months, we’ll have a slot to discuss about the future, and it will be time to discuss.” via Formula 1 News https://www.formula1.com

#F1 #‘We are not sending him an offer’ – Vasseur issues firm denial over Hamilton to Ferrari rumours #Formula 1

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