@undividedeye @matthew_rudd_art 
From broadcast news to the future of factual Working in partnership with Rudd Studio, we created a new positioning and visual identity for ITN – their first major rebrand since 1970.     65 years at the heart of our national story ITN has been central to Britain’s political and cultural life since 1955, broadcasting daily news and current affairs shows across the ITV network, Channel 4 and Channel 5. Always embodying the highest public service standards of accuracy and independence, ITN also earned a reputation for innovation and audience engagement, pioneering much of the world of news we know today – with the first live newscasters, the first women reporters and presenters and the first warzone coverage. Today, ITN is building on its reputation for impartiality and innovation in news and current affairs and expanding its offering into documentaries, sport, short-form and branded content. The ambition is to broaden ITN’s reach and range, to embrace the explosion of new routes to market across global streaming services and help shape the future of factual.   This strategy calls for three shifts in business culture and market positioning: from specialist news to all-format factual, from traditional broadcast to multi-platform, from dedicated UK to genuinely global. The old ITN brand, with its famous linked letter forms, had been in place since 1970, with only minor changes over the years, making it one of the longest standing brands in UK broadcasting and something of a cultural icon. For all its solidity and power, research showed that the brand was locked in the past and too closely associated with ITN’s news output.   The time was right to make a change and, together with our partners at Rudd Studio, we were brought onboard to create a new positioning and visual identity to signal ITN’s ambition. Bringing truth to life #brandinginspiration #branddesigner #brandingidentity #skateboard #ridentitydesign #typographydesign #branding #visualidentity #lettermark #design #consulting #tvident #visualcreative #news #logosai #logo #brandinspiration #visualidentity #television #broadcasting #audience https://www.instagram.com/p/ClrahuBDb8l/?igshid=NGJjMDIxMWI=

www.estudiozip.com

#motiondesign #animation #visualarts #tvidentity

Boats on the lake in Wimbledon Park kind of turning into a late-1960s ident for a French TV station #wimbledon #wimbledonpark #lake #boating #sailing #london #southlondon #summer #boats #sails #colorful #tv #tvident #tvgraphics #graphicdesign #finalcutpro #mellotron #arturia #vcollection (at Wimbledon Park) https://www.instagram.com/p/B1l7pGHhTEZ/?igshid=1fguoo1vc1y13

Final TV Ident

3D Logo in Maya

I used maya to create this 3D logo however I don’t think this is the way I’ll go forward.

Then I tried to improve it with Pete’s help and I think this looks a lot better. I made the logo more smooth and added a shine to it to make it look like icing. I also added a marble table so it looks kind of like a cake.

I had problems rendering it out which is frustrating because I really like how it turned out. I’ll put in some screenshots showing the camera movement.

I did actually really like how this looks however I think I’m going to see how it looks in film as well.

THE FINAL PIECE! 

Rendered it out again with the corrected ambient occlusion settings and spliced it together in Premiere. Changed frame rate and added a frame hold at the end as well. Have packing to do so I guess I have to call that done.

Netflix Ident | Stranger Things Inspired

Today’s sketch. Looking back at a series of pieces I did a long time ago emulating the hypnotising world of 1970s TV graphics. #youarefeelingsleepy #tvgraphics #ident #tvident #video #1970stv #animation #computergraphics #earlycomputergraphics #bbc #itv #halftone #newsprint #art #artist #artistsoninstagram #opart #1960sart #60sart #1960s #1970s https://www.instagram.com/p/CRj9pUuBtWr/?utm_medium=tumblr

This is the final piece and I’m quite happy with the outcome overall.

Evaluation

Pros: Developed my skills in Cinema 4D and Maya, although i switched to Cinema 4D because Maya kept crashing and i knew i wouldn’t deliver unless i switch software. I really improved my skills in Cinema 4D and that’s my main goal. I think from now on i will stick to C4D and AE because that’s going to be industry standard for me. I did quite a bit research for TV idents but didn’t manage to pick something i really liked or felt that ‘yes,lets go’ feeling. So i decided to go Ffesh logo and do it in 3D. I must say i’m really satisfied with my result. Once again (i feel like i’m saying this after my every project but thats how it is) i was struggling with this project, i have had personal problems for past 3 months which have been big influence on me and my uni work but nevertheless i’ve delivered all of my projects on time without losing any quality.

Cons: Software related issues, couldn’t finish my project in Maya and had to change my style etc. Lack of ideas for actual TV ident. Doing research on TV idents i saw how much work goes into it and that was one of the reasons why i couldn’t pick channel i think. I don’t want to make something i don’t like so with this project i felt that i couldn’t deliver what i want with TV ident so i picked Ffresh ident instead. 

TV Ident Draft 3

I was unsure how to make the arm move so I am going to ask Becky fro some help and the n should be done with the project.

Set Up Forgot to include this earlier - very stable.

Logo take #002 Now this is much better!

The only difference is that I placed the melted text behind the original text. This makes the text appear to bleed from behind (like it was a paint on the wall) unlike the take #001 that melts in front of the text.

I am quite satisfied with what I have now and I think I have my icing all set. 

I’ve been away for the last week unable to work on the project so coming back to it now I’m just making a few adjustments. I completed the majority of the video before leaving so I am just re-rendering the final shot with a little more camera movement. I also made sure it’s already in motion before (and after) the comp ends to maintain a certain flow.

The project is due next week but I’m leaving again on Wednesday so I plan to submit it tomorrow. This means I’ve basically done a month long project in a week so there’s obviously a lot that could be improved but I’ve done what I can with the time I’ve had. 

Photos: working within two versions of Blender to achieve the optimal result. The project files got a bit messy before leaving as I was rendering out each shot with a different camera angle/movement then combining them in Premiere; I somehow opened up an older file with the first shot in working order which was just what I needed!