#the social ctv | Explore Tumblr Posts and Blogs

programmatic-marketing-hub · 7 months

Text

Why Connected TV Advertising Matters for Cord-Cutters

In recent years, cord-cutting has become the norm as more and more folks bid farewell to traditional cable or satellite TV services. Instead, they're embracing streaming platforms for their entertainment needs. This shift has transformed the advertising landscape, making Connected TV (CTV) advertising a crucial tool for reaching cord-cutters effectively. In this article, we'll explore why CTV advertising is a game-changer for cord-cutters and how advertisers can tap into this opportunity without diving too deep into corporate jargon.

The Cord-Cutting Craze

So, why are people ditching their cable boxes? Well, it all boils down to a few key factors:

Cost Savings: Cable subscriptions can be pricey. Cord-cutters are attracted to the lower costs associated with streaming services.

Flexibility: Streaming services offer on-demand content, allowing viewers to watch what they want when they want it.

Wider Content Selection: With platforms like Netflix, Hulu, and Amazon Prime Video, there's a massive library of shows, movies, and original content at your fingertips.

Traditional TV Advertising Falls Short

As cord-cutting gains momentum, traditional TV advertising is losing its edge. It's less effective in reaching the audience that now predominantly consumes content through streaming services. Enter CTV advertising.

The Power of CTV Advertising

Connected TV advertising brings a lot to the table for advertisers trying to connect with cord-cutters:

Precise Targeting

- Pinpoint audiences by demographics and interests.

- Reach the right people with the right message.

- Ideal for tech-savvy, younger cord-cutters.

Flexibility and Control

- Choose when and where ads appear.

- Adjust campaigns on the fly based on performance.

- Ensure ads are always optimized for results.

Interactivity and Engagement

- Create interactive ads for viewer engagement.

- Encourage viewer action and interaction.

- Boost engagement and conversions.

Measurement and Attribution

- Measure ad effectiveness in real time.

- Track viewer actions post-ad exposure.

- Use data to fine-tune ad campaigns.

Making CTV Advertising Work

To harness the full potential of CTV advertising, advertisers should:

Invest in Data Analytics: Understanding viewer preferences and behaviors is key. Analytics tools can help tailor campaigns effectively.

Create CTV-Ready Content: Advertisers need to craft content specifically for the CTV platform to ensure it resonates with the audience.

In summary, CTV advertising is a must for reaching cord-cutters, a fast-growing and influential audience. With precise targeting, flexibility, interactivity, and real-time measurement, advertisers can create campaigns that engage and convert cord-cutters effectively. As the cord-cutting trend continues to rise, staying ahead of the curve with CTV advertising is crucial for brand success.

Visit Our Website 9MediaOnline.com To Know More Details or Schedule Your Free Consultation 9MediaOnline.com/contact

0 notes

adguy · 11 months

Text

US #DigitalVideo #AdSpend to Continue Strong Growth, Powered by #CTV and #SocialVideo.

#digital video #ad spending #ad spend #CTV #Social video #marketing #advertising

0 notes

allthecanadianpolitics · 9 months

Text

The province has no immediate plans to increase funding for social assistance programs such as the Ontario Disability Support Program (ODSP) or the Ontario Works (OW) program despite a 15-year “steadily growing caseload,” documents obtained through a freedom of information request suggest.

A report, included in the transition binder of Minister of Children, Community and Social Service Michael Parsa and reviewed by CTV News Toronto, says funding provided through both these programs are a “last resort support” to individuals in financial need.

The report makes no specific mention of any plans to increase the funding for the programs, noting instead that “increases to rates and benefits to reflect inflation and cost of living will drive additional costs” in the years to come.

Almost 900,000 people are receiving funding through one of the province’s social assistance programs, representing about 6.9 per cent of the province’s population. This number has “steadily” increased over the last 15 years, the documents read, and is expected to further grow with the uncertain impact of the pandemic. [...]

Tagging: @politicsofcanada

#cdnpoli #Ontario #Doug Ford #fuck doug ford #ableism #disability rights #disability support

408 notes · View notes

new-sandrafilter · 5 months

Text

The Social CTV - Timothée Chalamet on why seeing himself in ‘Wonka’ feels bizarre

#timmy #timothee chalamet #wonka movie

48 notes · View notes

the-monkey-ruler · 3 months

Text

Chinese Mythology Stories (1983) 中國神話故事－西遊記

Director: Chen Lie Screenwriter: Yeung Wai-Man Starrring: Jin Chao-Chun / Chang Fu-Chien / Sun Jia-Lin / Yang Hsiung / Barry Chan / Wu Xue-Fen / Zeng Ya-Jun / Yeung Wai-Man / Wang De-Zhi / Chiang Kuang-Chao / Ko Hsiao-Pao Genre: Fantasy Country: Taiwan Language: Mandarin Date: 1983-05-31 Number of episodes: N/A Also known as: 中国神话故事 Type: Retelling

Summary:

Several folk legends from different dynasties are actually gathered together. Nezha, Jigong, Door God, Xu Xian, Bai Suzhen... Could it be that these characters are going to gather together to perform some kind of comedy?! Don't make blind guesses! They came together just to show some kind of "propaganda effect"; to promote the upcoming "Chinese Mythology Story"; these legendary characters will all bring out a touching Chinese mythology story. "Chinese Mythical Stories" is a unit theater that CTV will open at 1:00 pm on weekends. Currently, the recording of three unit stories of "Nezha", "Ji Gong" and "The Legend of White Snake" has been completed. It is scheduled to start on May 28 or Saturday. Launched on the 4th. Wang Weijiang went from the front to the back, and co-produced the "Chinese Mythology" unit theater with Wei Xin to realize an ideal, that is, to introduce various folk beliefs through the moving myths and stories circulated in our country's long history of thousands of years. In the creation of the protagonist's character, special emphasis is placed on his method of becoming an immortal and attaining enlightenment - inner cultivation and saving people and saving the world, in order to remind the audience that faith should not be turned into superstition. Such a theme has considerable social and educational significance. Wang Weijiang said that "Chinese Mythical Stories" is a social and educational program produced in the form of drama. It is quite difficult for the social education style and drama type to deeply move people's hearts; because this is equivalent to using the strengths of drama - the drama of twists and turns to make up for the shortcomings of social education - the rigid boring feeling; the "Chinese mythology story" The production is exploring such a new route. If successful, it will be a major breakthrough for TV programs. Judging from the production method of "Chinese Myth Stories", this "new line" that breaks the boundaries between drama and social education has great potential and great potential. The legendary mythical story, through DPE's latest TV effects machine, makes the picture show magical special effects, how fascinating it will be! Since it is a myth, it can perform special effects, and the scenes can be as magical and varied as possible.

Source: https://en.hkcinema.ru/film/20385

Link: N/A

16 notes · View notes

ofkithandmckinney · 2 months

Text

Choosing not to play with your kids | The Social

youtube

More Bruce on "The Social"

#bruce mcculloch #brucio #the social #ctv #kith #kids in the hall #the kids in the hall #Youtube

0 notes

atlanticcanada · 2 years

Text

Survey shows nearly 20 per cent of Canadians skipping meals to cope with food costs

For months, putting food on the table has become a challenge to many, but a recent survey found some are coping with the cost of eating by sometimes skipping meals.

The survey was conducted by the Canadian Hub for Applied and Social Research out of the University of Saskatchewan.

Nearly 20 per cent of respondents reported skipping meals or reducing meal sizes in order to save money.

At the Glace Bay Food Bank, those numbers didn't come as a surprise as it's roughly on par with the uptick they've experienced.

"Absolutely not. Not with the cost of groceries and the cost of living, it doesn't shock me at all," said Linda MacRae, food bank coordinator. "I would say close to 20 per cent. I really would. I'm surprised we're keeping up, to be honest with you."

Among the 1,001 Canadians polled, 59 per cent said they're coping by decreasing household food waste, 54 per cent reported making meal plans, while 30 per cent said they are eating less healthy food as it's often cheaper.

"Food bank use and unemployment have always trended together," said Food Banks Canada CEO Kirsten Beardsley. "This is the first time we're seeing those trends decouple. We have very low unemployment, and our highest food bank use in Canadian history."

The majority of survey respondents said they are using coupons, or hunting for sales. Nearly 5 per cent admitted to stealing food out of necessity.

"To go from this situation into what will be job loss, a recession, even tougher economic times, I'm actually really worried about what's to come," Beardsley said.

A recent report from Food Banks Canada said visits to food banks increased 15 per cent over the winter, and prices have only gone up since.

"I'm extremely worried what the next few months are going to bring, especially over the winter," MacRae said.

Nearly 80 per cent of respondents supported an increase in minimum wage, however many opposed strategies that saw an increase or creation of taxes.

from CTV News - Atlantic https://ift.tt/1hslaAn

#new brunswick #prince edward island #nova scotia #news #politics #canada #CTVAtlantic

267 notes · View notes

1000-year-old-virgin · 2 years

Text

"America sneezes and Canada catches a cold"

Melissa Grelo/ The Social

#america #canada #melissa grelo #the social #politics #ctv #tv shows

0 notes

programmatic-marketing-hub · 7 months

Text

Why do businesses need to start programmatic advertising?

Programmatic advertising has emerged as a game-changer in the world of marketing, offering numerous benefits that can significantly impact the success of businesses. In this article, we will explore what programmatic advertising is, its advantages over traditional digital marketing methods, and why businesses should consider incorporating it into their advertising strategies.

What is Programmatic Advertising and How Does it Benefit Businesses?

Programmatic advertising refers to the automated buying and selling of digital ad space in real-time through a sophisticated technology platform. It revolutionizes the way businesses reach their target audience by providing a highly efficient and effective advertising solution.

One of the key benefits of programmatic advertising is its ability to target specific audiences. By utilizing advanced targeting capabilities, businesses can tailor their ads to reach individuals who are most likely to be interested in their products or services. This precision targeting takes into account various factors such as demographics, interests, and online behavior, ensuring that ads are delivered to the right people at the right time.

Imagine a business that sells high-end fashion accessories. With programmatic advertising, they can target their ads specifically to individuals who have shown an interest in luxury fashion brands, ensuring that their message reaches the most relevant audience. This level of targeting not only increases the chances of conversion but also helps businesses save valuable advertising budget by minimizing ad wastage.

Another significant benefit of programmatic advertising is the enhanced control it provides to businesses over their ad campaigns. Through a user-friendly interface, businesses can easily set campaign objectives, budgets, and key performance indicators (KPIs). They can also monitor the performance of their ads in real-time, allowing them to make data-driven decisions and optimize their strategies quickly and efficiently.

Moreover, programmatic advertising leverages real-time data and machine learning algorithms to continuously optimize ad delivery. By analyzing user behavior and response patterns, the technology behind programmatic advertising can automatically adjust ad placements, creative elements, and targeting parameters to deliver maximum results. This dynamic optimization ensures that businesses get the most out of their advertising efforts and achieve their desired outcomes.

For instance, a business running a programmatic advertising campaign for a new product launch can monitor the performance of their ads in real-time. If they notice that certain ad placements are not generating the desired response, they can quickly adjust their strategy and allocate more budget to the placements that are performing well. This flexibility and agility allow businesses to stay ahead of the competition and adapt to changing market conditions.

In conclusion, programmatic advertising offers businesses a powerful and efficient way to reach their target audience. By combining advanced targeting capabilities, enhanced control, and real-time optimization, programmatic advertising maximizes the impact of ad campaigns and drives business growth. Embracing this technology can give businesses a competitive edge in the ever-evolving digital landscape.

Get Started Today Click Here

Exploring the Advantages of Programmatic Advertising

Programmatic advertising offers several advantages that make it an attractive option for businesses:

Efficiency: Programmatic advertising eliminates the need for manual ad buying processes, saving businesses valuable time and resources. With automated ad buying, businesses can reach their target audience faster and more efficiently.

Precision Targeting: Programmatic advertising allows businesses to target specific demographics, interests, and behavior, ensuring that ads are shown to the most relevant audience. This targeted approach increases the chances of conversions and maximizes return on investment.

Real-Time Optimization: Programmatic advertising platforms analyze data in real-time, allowing businesses to make data-driven decisions and optimize their ad campaigns instantly. This flexibility and agility enable businesses to adapt their strategies to changing market conditions and consumer preferences.

Cost-Effectiveness: Programmatic advertising is typically more cost-effective than traditional advertising methods. By only displaying ads to relevant audiences, businesses can reduce wasted ad spend and allocate their budgets more efficiently.

How Programmatic Advertising is Different from Digital Marketing

While programmatic advertising falls under the umbrella of digital marketing, it offers distinct advantages that set it apart from traditional digital marketing methods:

Automation: Programmatic advertising allows businesses to automate the buying and selling of ad space, optimizing campaigns in real-time. Digital marketing encompasses a broader range of strategies, including search engine optimization (SEO), content marketing, and email marketing.

Precision Targeting: Programmatic advertising enables businesses to target specific audiences based on various parameters, ensuring that ads are relevant and engaging. Digital marketing strategies may involve targeting broader segments or relying on organic reach.

Real-Time Optimization: Programmatic advertising platforms provide real-time data on ad performance, allowing businesses to optimize their campaigns on the fly. Digital marketing methods often rely on historical data and require manual adjustments.

Pros and Cons of Programmatic Advertising and Digital Marketing?

Both programmatic advertising and digital marketing have their advantages and disadvantages. Let's explore:

Programmatic Advertising:

Pros:

Efficiency and automation

Precision targeting

Real-time optimization

Cost-effectiveness

Cons:

Initial learning curve

Dependence on data quality

Potential for ad fraud (though measures can be taken to mitigate)

Digital Marketing:

Pros:

Wide range of strategies

Long-term branding potential

Organic reach and engagement

Cons:

Requires manual effort and maintenance

May be less precise in targeting

Relies on historical data and slower optimization

The Cost-Effectiveness of Programmatic Advertising for Businesses

One of the significant advantages of programmatic advertising is its cost-effectiveness. By targeting ads to specific audiences, businesses can minimize wasted ad spend and allocate their budgets more efficiently. Programmatic advertising platforms also provide real-time data on campaign performance, enabling businesses to make data-driven decisions and optimize ad spend instantly.

Additionally, programmatic advertising allows for more granular controls, such as setting campaign budgets, adjusting bid strategies, and scheduling ad delivery. This level of control ensures that businesses can maximize their return on investment (ROI) and achieve their advertising goals within their allocated budgets.

How Programmatic Advertising Can Help Reach Your Audience

Programmatic advertising provides businesses with powerful tools and capabilities to reach their target audience effectively. By leveraging data-driven insights, businesses can understand their audience's interests, preferences, and behavior, enabling them to tailor their ad campaigns accordingly.

The advanced targeting options available in programmatic advertising platforms allow businesses to segment their audience based on demographics, psychographics, geolocation, and more. This level of precision targeting ensures that ads are shown to the most relevant audience, increasing the chances of conversion and engagement.

Request a Demo Click Here

The Benefits of Automating Your Advertising Strategy

Automating your advertising strategy through programmatic advertising offers several key benefits:

Efficiency: By automating the ad buying process, businesses can save valuable time and resources, allowing them to focus on other critical aspects of their operations.

Real-Time Optimization: Programmatic advertising platforms provide real-time data on ad performance, allowing businesses to optimize their campaigns on the fly. This agility ensures that ad strategies remain relevant and effective.

Scalability: Programmatic advertising can scale campaigns quickly and efficiently, reaching larger audiences and expanding market reach. This scalability is especially valuable for businesses looking to grow and establish a strong presence.

Leveraging Programmatic Advertising to Maximize Your Budget

Programmatic advertising can maximize your ad spend by focusing on delivering ads to the most relevant audiences. By targeting specific demographics, interests, and online behavior, businesses can ensure that their ads generate the highest possible return on investment.

Furthermore, programmatic advertising platforms offer advanced targeting features such as retargeting, which allows businesses to reach users who have previously interacted with their brand or website. This strategy helps maintain brand visibility, reinforce messages, and increase conversion rates.

Maximizing the Impact of Your Ads Through Programmatic Advertising

Programmatic advertising empowers businesses to maximize the impact of their ads by delivering them to the right people at the right time. By leveraging real-time data and machine learning algorithms, programmatic advertising platforms optimize ads based on user behavior and preferences, resulting in increased engagement and conversion rates.

Furthermore, programmatic advertising offers various ad formats and placements, including display ads, video ads, native ads, and more. This versatility ensures that businesses can effectively reach their target audience across multiple channels and devices, maximizing the exposure and impact of their ads.

Streamlining Your Advertising Efforts with Programmatic Advertising

Programmatic advertising streamlines the ad buying process, allowing businesses to consolidate their advertising efforts in a single platform. This streamlining reduces the complexity associated with managing multiple campaigns across different channels.

Furthermore, programmatic advertising platforms provide centralized reporting and analytics, providing businesses with comprehensive insights into the performance of their ad campaigns. This visibility enables businesses to measure the effectiveness of their strategies and make informed decisions to optimize their results.

Understanding the Benefits of Programmatic Advertising for Businesses

The benefits of programmatic advertising for businesses are numerous:

Efficiency: Programmatic advertising automates the ad buying process, saving businesses time and resources.

Precision Targeting: Programmatic advertising enables businesses to deliver ads to specific audiences, increasing the chances of conversion and engagement.

Real-Time Optimization: Programmatic advertising platforms provide real-time data and optimization capabilities, ensuring that ads are always relevant and effective.

Cost-Effectiveness: Programmatic advertising minimizes wasted ad spend by delivering ads only to the most relevant audiences.

Using Programmatic Advertising to Improve Your ROI

Programmatic advertising can significantly improve return on investment (ROI) for businesses. By leveraging advanced targeting options, real-time optimization, and cost-effective ad delivery, businesses can maximize the effectiveness of their advertising strategies and achieve higher conversion rates and engagement.

Additionally, programmatic advertising provides businesses with valuable insights and performance metrics, enabling them to make data-driven decisions and continuously refine their strategies to improve their ROI further.

Why is Programmatic Advertising the Future of Marketing?

In today's digital landscape, programmatic advertising is shaping the future of marketing. Its ability to deliver targeted ads to specific audiences, automate campaign management, and provide real-time optimization is revolutionizing the way businesses reach their customers.

Furthermore, programmatic advertising aligns with the increasing demand for personalized experiences. By tailoring ads to individual preferences and interests, businesses can enhance engagement, build brand loyalty, and strengthen their customer relationships.

In conclusion, programmatic advertising offers businesses an efficient, cost-effective, and highly targeted approach to reaching their audiences in the digital age. By leveraging the benefits of programmatic advertising, businesses can drive growth, maximize their advertising budgets, and stay ahead in an increasingly competitive market.

Consult with Our Experts Click Here

#advertising #marketing #business growth #programmatic advertising #ctv advertising #programmatic ads #digital marketing #digital advertising #ads #business #generate leads #social media marketing company #facebook marketing #search engine marketing #facebook advertising #ott advertising #ott marketing

0 notes