Periodic Rookie Groups Report No. 22
Periodic Rookie Group Reports are a series of biannual reports that seek to put a number to how many rookie groups debut and make comebacks in a given year. For Report No. 22, I cover the activity of '22 rookie groups between July and December 2023 and the total number of rookie groups that debuted in 2023.
2022 Rookies
In the previous Rookie Report, I covered five groups that had debuted in 2022, only to disband less than a year after their debut. I have two additional groups to add to that list. They are as follows:
WSG Wannabe: A project girl group (July ‘22) created for MBC’s Hangout With Yoo, the group concluded their activities following the show’s August 6th, 2022 episode.
X4: The project co-ed group (July ‘22) was formed to promote Busan’s bid to host the 2030 World Expo. Following voting on November 28, 2023, Busan ultimately lost its bid to Riyadh, Saudi Arabia. Consequently, it is safe to assume that the group disbanded.
This brings the number of disbanded groups to seven—two boy groups, four girl groups, and one co-ed group. Factoring these seven groups brings the number of groups that debuted in 2022 and were still active in 2023 to 69 groups—20 boy groups, 37 girl groups, and two co-ed groups. Of these 69 groups, 52% or 36 groups released new music at least once in 2023. 34% or 24 groups did so between January and June, while 17% or 12 groups did so between July and December. 30% or 21 groups released new music in the first and second half of 2023.
Korean Releases from ‘22 Rookie Groups: July - December 2023
Note: Releases marked with an asterisk (*) indicate an additional release from a group following their initial release
July
06 FIFTY FIFTY - “Barbie Dreams feat. Kaliii” (Single)*
06 Kep1er - “RESCUE TAYO” (Single)*
06 LE SSERAFIM - “Eve, Psyche & the Bluebeard’s Wife (English Ver.)” (Single)*
06 Queenz Eye – “UN-NORMAL” (Single)
10 ARTBEAT v – “DUBI DUBI” (Single)*
11 NMIXX – A Midsummer NMIXX’s Dream (Mini Album)*
14 LE SSERAFIM - “Eve, Psyche & the Bluebeard’s Wife feat. UPSAHL” (Single)*
21 NewJeans - Get Up (Mini Album)*
21 Pattern - “Miro” (Single)
25 ILY:1 - New Chapter (Mini Album)*
26 Liberty - “One Summer” (Single)
28 LE SSERAFIM - “Eve, Psyche & the Bluebeard’s Wife feat. Rina Sawayama” (Single)*
August
01 XEED – Blue (Mini Album)
02 The Wind - “We Go” (Single)
03 ABLUE – “MAD” (Single)
03 Nine.i – NEW MIND (Mini Album)
04 LE SSERAFIM - “Eve, Psyche & the Bluebeard’s Wife feat. Demi Lovato” (Single)
11 TAN - TAN MADE [ I ] (Mini Album)*
30 H1-KEY - Seoul Dreaming (Mini Album)*
September
06 Trendz - “My Way” (Single)*
14 mimiirose - “Flirting” (Single)
20 Tempest – “Vroom Vroom” (Single)*
25 Kep1er - Magic Hour (Mini Album)*
27 XG - NEW DNA (Mini Album)*
October
02 Girls World - “Fly High (Thumbelina)” (Single)
04 NewJeans – “GODS” (Single)*
10 The Fix – “CITY” (Single)
10 The Fix – “Time” (Single)*
15 Queenz Eye – “THIS IS LOVE” (Single)*
17 YOUNITE - 빛 : Bit Part.2 (Mini Album)*
18 Superkind - Profiles of the Future (Λ): 70% (Mini Album)*
20 weNU – “My Everything” (Single)
24 ILY:1 - “To My Boyfriend” (Single)*
24 UNI – “Blue Night” (Single)
27 LE SSERAFIM - “Perfect Night” (Single)*
30 LE SSERAFIM - “Perfect Night (Sped. Up Ver.)” (Single)*
November
02 Nine.i – “Neverland” (Single)*
02 VIVIZ – VERSUS (Mini Album)*
23 LE SSERAFIM – “Perfect Night (Holiday Remix)” (Single)*
26 CSR - “HBD To You (Midnight Ver.)” (Single)*
27 ATBO – “Must Have Love” (Single)*
December
04 NMIXX – “Soñar (Breaker)” (Single)*
08 XG – “WINTER WITHOUT YOU” (Single)*
17 CSR - “HBD To You” (Single)*
19 NewJeans – NJWMX (Mini Album)*
20 CLASS:y – “Winter Bloom” (Single)*
21 ABLUE – “Snowman” (Single)*
21 NINE.I – “Back to Christmas” (Single)*
2023 Rookies
In 2023, 95 groups—44 boy groups, 46 girl groups, four co-ed groups, and one queer group—debuted. Compared to last year this marks a 25% increase in the number of new groups debuting. Similarly, boy groups, whose numbers had been declining since 2020, made an about-face, with a 100% increase in the number of new debuts versus last year. Meanwhile, girl groups, who posted a record-setting number last year, saw a small decline slipping 10%. For their part, co-ed groups saw a modest increase from three groups last year to four groups this year, a 33% change.
Yet even with girl group numbers taking a dip, these are some of the best year-end numbers for rookie groups the industry has seen in years. Certainly, the numbers have not been this good since the beginning of the pandemic. So, what changed?
As always with rookie group numbers, context matters. Technically, rookie group numbers did rebound because agencies began to debut more groups, but what is meant by groups has expanded. That is, while once the dominant image of an idol group was a group assembled by an agency created from trainees who had been under and remained with a company for years striving for stardom, that has now changed. As I have written about at length, Rainbow E&M intends for their Future Idol Asia groups to be temporary stops for members rather than their permanent groups. Meanwhile, university k-pop departments, like Howon University in Gunsan, have been debuting their groups. Similarly, television shows have also served as an unconventional conduit for minting new, often temporary, groups. And this is all to say nothing about the recent influx of virtual and "AI" groups that have become part of the industry.
To give this a number, around 40% of the groups that debuted in 2023 qualify as idol groups under this broader definition. Looking to the next year, I expect to see a similar number or more, given that survival shows, Future Idol Asia project and virtual idols are not going anywhere in 2024. Beyond that only time will tell if this is the product of convergence of multiple trends or a fundamental shift in the industry.
Miscellaneous stats:
January saw the most amount of debuts with the debut of 13 new groups: five boy groups and eight girl groups.
Once again, December saw the least amount of debuts with the debut of only three new groups.
For the fourth consecutive year, more girl groups debuted than boy groups.
Methodology: https://blog.mjohnso.com/methodology
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