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babybottlepop96 · 3 years

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Home Again Chapter 2

warnings: Same as the first chapter (reccommend reading chapter one first)

~10 Years Ago~

When Jean awoke, it was dark, wet, cold. The smell reminded him of that time he left a cheesesteak sub in his mother's fridge, stuffed all the way in the back and forgot about it, it smelled of rot, decay and death. The air was thick and he choked on it. When he tried to move, he couldn't, his hands behind his back and stuck to whatever wall was in the room, the feeling of mold and miss sticking to his hands had his stomach churning with disgust.

"Ah, looks like the runt is awake." A deep, raspy voice sounded, echoing off the walls and sounding much louder than what it probably was. Jean turned to the sound to see a doorway lit by a candle. Above the flame was a long, thin, stubble coated chin, a mouth of thin lips curled into a wicked smile showing off dark yellow and brown stained, crooked teeth, a short pug like nose and then eyes that seemed to burn a bright blue in the low light. The man was tall, lanky, but underneath the tight green shirt showed off toned muscle. "How you feeling princess?"

Jean just looked at the man, "What's going on? Where am I?" He asked just above a whisper.

"Ah, straight to the point I see, well, ya see princess-"

"Don't call me that." Jean hissed as a boney, calloused hand smacked him across the face.

"Don't back sass me boy!" The man's deep voice bellowed, causing the volume in the small space to vibrate the moist walls. "I will call you whatever the fuck I feel like!" The man pulled Jean up and pushed him against the wall, bending down a significant amount to get right into his face. Jean's nose scrunched as the smell of tobacco and whiskey invaded his nostrils. "You belong to the Nevidljiv now, you have no right to speak to anyone without permission. You will learn place, princess, and I will making fucking sure of it." The man sneered in his face. Jean's eyes widened and his body started to shake. What the fuck was happening? What is the Nevidlijiv? What's going to happen to me? All these questions ripped through Jean's mind as he was dropped to the floor, landing with a painful thud against the hard floor beneath him. "The quicker you learn, the less painful it'll be for you. So I suggest you do what your told the first time." The man looked at the young teen on the floor and smiled wickedly, "We start lessons in an hour." With that, the man and the source of light was gone. Jean was left alone in the cold, damp, dark space with just his thoughts.

~1 Hour Later~

Jean was suddenly dragged out from wherever he was, the sloshing of something thick and liquidy seeping into his work out sketchers. Jean let himself be taken, the words of the disgusting man from earlier still ringing in his ears, 'The quicker you learn, the less painful it'll be for you.' Jean was then led up a set of stairs, the air becoming less thick smelled more like tobacco and cinnamon scented candles. A door was swing open and Jean had to close his eyes before the blinding light that smacked in his face. "This the new kid?" Another man asked and Jean opened his eyes, only to stare into a pair of eyes, one white like cream and another eye that was like an olive green, staring back at him filled with an emotion that screamed hatred.

"Yes, sir. This one was found walking in the park only a few hours ago. Lappell found him." The man dragging him spoke, the man from earlier.

"Well, Lappell did a good job this time. Finally, a bitch that should make a decent penny if he is trained correctly. Thank you Marcus, you may leave the boy and do whatever." The man, Marcus, pushed Jean into the big, bright room and closed the door behind him. Jean stared at his surroundings, the white walls and high ceiling seemed to stretch on for forever, the only things that he could see that weren't white were the dark brown, leather couches and a baby blue door on the opposite side of the room. "Get a shower kid, then come back out. Do not make me wait longer then five minutes." The short, chubby man walked towards one of the couches and turned to look at Jean, who was standing frozen in place. "Don't make repeat myself boy!" The man yelled and Jean turned to the blue door, which he assumed was the bathroom and made a mad dash towards it, opening it and stumbling pass the threshold.

He was right, this was the bathroom, but the site of it made him want to vomit, it was dirty, spelled of shit, vomit and copper. Yellow stains covered the walls that he only assumed used to be a pristine white at one point. He quickly undressed and turned the shower on, he stepped in and let the burst of cold water drench him. He scrubbed off the dirt and sweat and everything else that seemed to cover his body in the amount of time from the morning he woke up to now. What day was it? The man, Marcus said a few hours, but was it longer?

Jean got out of the shower only to find that his clothes were missing and he had no towel. Panic set itself within his body and he bagan to shake. Suddenly the door was ripped open, almost off it's hinges, and the shirt chubby man stood before him. Jean made aove to cover himself, but the man grabbed him arm and drug him towards the center of the two couches that now seated more men, all in dark business suits and perfectly styled hair, puffing cigars. "Men! Meet the newbie." The stubby man spoke…. Happily?

"My, my, my. This one is a beauty! You really out done yourself this time Reggie." A pale man with peircing hazel eyes and cherry red hair spoke, lips curling into a smirk as he looked over Jean's naked form. Jean moved to cover himself again, but the red head snatched his hands. "Don't you dare cover yourself, boy. We quite like the view." Jean stared to shake again, he was not liking where the conversation suggested, he just wanted to bolt through the door Marcus brought him through, but he had no light, no clothes, no shoes, he didn't know where the hell he was or how he even got here. He was stuck and he was alone.

"Spin around for us." Reggie spoke from his seat on the couch next to the red head. When Jean didn't move, a hand hit his face, the force giving Jean whiplash. "Spin around!" Jean nodded shakily, the faint taste of blood hitting his tounge as he slowly turned in a circle, hands balled at his sides as he concentrated on not covering up his dignity. "Good boy." Reggie purred like he was talking to a dog who just learned how to obey a simple command. "Who would like to break in the new toy first?"

~Present Day~

"Where the hell did you find him?!" Marco cried as he rushed to a sleeping Jean, holding a cold, pale, thin hand in his own warm, freckled, tan ones as a tear slowly slipped down a cheek.

"We went looking for a new maid, as you know since… Mrs. Kirstein passed, we haven't been able to find one quite as good as her. So we scouted for one at an auction." The young men were silent, all knowing how much everyone on this side of the state hated under ground auctions that sold off people for there own benefit. But Marco, knowing his father was desperate for a friend like Mrs. Kirstein, understood why he would've went so low. "We made it for the last fifteen minutes or so for the pleasure portion of the auction. None of us bothered to look and see who was being sold off, we didn't have the hearts, until the last person came out and the bids were flying out left and right, huge numbers, more then any other I've heard for being sold. I got curious and turned to see the one face I never thought I'd see again. Jean."

Marco looked at the sleeping man and gently brushed some hair out of his face, his eyes roaming the expansive canvas of his body, bruises varying in color from blue, purple, yellow and green, all in various states of healing. The scars and freshly stitched wounds done by Dr. Yeager himself. His once almost smooth perfect body had been beaten on, dirtied, and touched by unknown men and possible women, he was put into pain and suffering for probably ten years. A while decade Marco wondered what had happened to Jean, and now he wasn't liking the reality of it. "Who had him?" He whispered as his fingers traced old wounds on jeans right arm.

"He was being sold throught a human trafficking organization known as The Nevidlijiv, it's Creation for Invisible. Meaning this organization it's soon secret, no one knows about it unless you know someone, someone powerful. It started back in the late 1800s by a group of men who wanted nothing more then to steal and use others weaker then themselves to.. keep them company, if you get my drift." Dr. Yeager informed and the rest of the young adults listen intently. "After a few years of kidnapping young men and women, they decided they wanted to make a pretty penny, so they started selling them. Always moving to different locations or even different countries to keep themselves off the grid. It's cash only, if it's traceable, it's not allowed. No phones or may other electronics are allowed in the places the auctions are held. Hence, invisible." Dr. Yeager looked at Jean's unconscious body and sighed, "And I'm afraid Jean here, was the top prize for those disgusting pigs. Sure, being the best means too care, but that doesn't exclude from anything else, he was probably treated worse because of being the top one to want."

Marco could feel the tears cascading down his freckles cheeks, as held onto Jean's hand tighter. "Fuck! If I would've known something like this could've happened, I would've-" Eren suddenly spoke up, his voice cracking as he willed himself not to break down. Sure, he was an asshole to Jean, a major dick bucket, but he realized after Jean had vanished it was because he himself, was trying to hide the fact that he also liked the same sex. When Jean never showed up for school again, he felt this odd pang of hurt inside his chest and realized then, he really liked Jean.

"Eren, it's okay, none of us could've guessed this would've happened." Armin then spoke, putting a comforting hand on his boyfriend's shoulder and brought him in for a hug.

"Do you know what else happened to him?" Marco asked, as he looked towards his father with tear filled eyes.

"I was given this. A list of prior "owners" and all the medical records he had in the last ten years." He held out a decently sized folder, filled with papers. Marco took the black folder and began looking through it, heavy in his hands, he wanted to be sick. Every single medical record was signed with a different name for major things like surgery or anything that required severe medical attention. Others where I put signed by people who had bought Jean at auctions and some just had awful names written down: Bitch, Whore, Slut… just to make a few. As Marco got further the papers the words began to blur into a mess of scribbles. He closed the folder and tossed to across the room, laying his head on the couch next to Jean, Marco let out a loud sob, breaking everyone hearts as they saw the heir to the Bott mafia and business weep his heart out for the boy he lost and then found again.

Jean suddenly let out an ear piercing scream, shaking and clawing at his own skin. Marco fell away as he wanted the man he loved for years convulse like mad man and scream like he was in pain. Dr. Yeager and Mr. Ackerman held him down, "Get the sedative!" Dr. Yeager yelled at no one in particular. Mikasa grabbed the syringe from her adoptive father's bag and handed it to him. After Jean was injected, Jean fell limp against the couch once more.

#Jean Krischtein #marco bott #attack on titan #levi attack on titan #jean x marco #abuse #eventual smut #chapter 2 #marcos dad #erens dad #armin #reiner #bert #mikasa

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agk42 · 5 years

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Bright lights // . . . . . . . . #ig_neoncities #aov #nightshooters #travel #japan #vaporwave #fatalframes #streetphotography #illgrammers #cyberpunk #capturestreets #street_vision #streetleaks #moodygrams #archillect #voyaged #cineminer #tokyo #bladerunnerrealworld #outrun #lensbible #agameoftones #visualambassadors #snaps_standard #bladerunner #neon #streetactivity #heatercentral #sonyalpha #cybervibe (at Shibuya, Tokyo) https://www.instagram.com/p/B2eKd1IgAYZ/?igshid=1ht6j9j0ehfkj

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mi5018alishiasmedberg · 2 years

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Industry Terms

Timecode and Edgecode: a coded signal on videotape or film giving information about such things as frame number, time of recording, or exposure.

Interlace Video: a technique for doubling the perceived frame rate of a video display without consuming extra bandwidth

AOV’s: Arbitrary output variables are additional images that an HDRP Camera can generate. They can output additional information per pixel, which you can use later for compositing or additional image processing (such as denoising)

LUT’s: are ‘Lookup Tables’ a term relating to colour grading. LUT in essence transforms colour input levels from the original camera footage to your desired output values for the final footage. With that you have both 1D LUTs and 3D LUTs. 3D LUTs are prefered as the give more control than 1D LUTs as they map out hues, saturation and brightness to an individual axis.

The Zone System: The Zone System is a photographic technique for determining optimal film exposure and development, formulated by Ansel Adams and Fred Archer

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productrecommendationsapp · 3 years

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How to Upsell on Shopify to Increase your store AOV

Upselling is a sales tactic where merchants nudge customers to spend more by showing them offers on upgraded or higher-priced variants of items that the shopper is already looking at.

For Example, a customer might be considering a $50 pair of shoes. With an upsell pop-up, you can propose a pair of $80 shoes and inform customers that they are on sale for a limited period. With such a timely and relevant offer, the shopper will choose the higher-priced item and purchase it.

Shopify Upsells apps like Wiser help merchants set up upsell offers on their Shopify store to increase AOV. The app allows sellers to customize their upsell approach, including where and how it is shown, as well as ensuring that it is consistent with their brand.

Here are some step to Increase your Shopify sales

1: Identify products on your Shopify store that can be upgraded to more expensive and better ones

On a Shopify store, you can't just upsell anything. You should think about the things you are upselling and why. Here's how it's done:

Find products at low prices and compare them to similar products with more features and a higher price. Customers looking at a given type of shoe, for example, maybe up-sold to a pair with a better design, features, or benefits.

You may start setting up upsell offers on the lower-priced products once you've recognized these pairs.

2: Set up upsell messages using a smart upsell app

Using an upsell app like

Wiser Shopify App

, set up an upsell offer on your product page or as a pop-up. The upsell Wiser Shopify app allows you to customize the design of your upsell offer, the copy within the offer, and how it shows up to shoppers.

You can choose to display the upsell offers directly on the product page, on the cart page, or even set it up to appear after a customer adds the lower-priced item to their cart. The many sorts of upsell offers are described below.

3: Customize the offer to reflect your brand and increase conversions

When creating your upsell offer, make sure the language and design match the look and feel of your company. Make sure the colors in the widget or pop-up match the colors in your Shopify store. Consider strategies to highlight the deal while creating it, such as using strong colors like red to make it stand out or using copy that attracts shoppers in.

Here are some best practices for creating upsell messages that convert well :

Use copy like 'Give $10 more for this exciting new style!' that creates excitement and makes the offer sound too good to be true.

Many brands use copy like ‘Upgrade to a better style’ or ‘Choose quality’ to make the upsell sound like a better offer than what the shopper was initially looking at.

Some brands use lines like "Last chance to upgrade to this!" or "Don't miss out!" to entice customers to buy the upsold goods.

4: Monitor and analyze performance to optimize upsell offers.

Now that your upsell offers are live, monitor their performance within your Wiser Shopify upsell app to understand what’s working and tweak your messaging and upsell strategy accordingly. You may find that certain types of copy work better or using a bright color to make the offer stand out brings it more visibility.

Increase Average Order Value on your store with Wiser Shopify Upsell App

Upselling is the most efficient and easiest approach to increase sales on your Shopify store. Place these offers on your Shopify store's product page, cart page, or even as a pop-up to provide shoppers with relevant recommendations and encourage them to purchase more.

Setting up upsell offers on your Shopify store is easy with the right Shopify Upsell App.

Wiser Shopify app

is built to help merchants increase their store’s AOV with upselling. The Wiser Shopify app lets you customize your upsell offers, test different offers, and successfully sell more. Merchants can monitor which offers are working best and tweak their strategy accordingly.

#productrecommendationsapp #wiser #wisershhopifyapp #upsellingapp #upselling #wiserapp

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francesexploring · 3 years

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No one ever injured their eyesight by looking on the bright side of things. #ireland #connemara #wildatlanticway #visitgalway #visitireland #femaleshutterbugs #female_igers_ireland_ #photooftheday #instadaily #rainbow #landscape #agameoftones #moodygrams #moodyscenery #nakedplanet #folkscenery #earthofficial #earthfocus #outdoors #explore #visualsofearth #beautiful #exploretocreate #aov #discoverearth #ourplanetdaily #awesomeearth #createcommune #peoplescreatives #postitfortheaesthetic (at Sky Road, Clifden, Connemara) https://www.instagram.com/p/CJ17n4EsL4r/?igshid=91io8vcbu6hq

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opticien2-0 · 4 years

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Boden grows revenues 5.1% by improving digital experience for online shoppers

Boden: winning online with tech innovations

With more consumers than ever moving to online shopping, apparel retailers have struggled to replicate the ‘try and buy’ model that shops have proved so useful for pre-pandemic. However, online fashion retailer Boden has seen personalisation technology start to buck this trend.

The retailer has seen a 5.1% lift to incremental revenue during Q1 2020, plus a conversion rate increase of 2.6x from shoppers using True Fit, a personalisation platform for apparel and footwear retailers, on its site.

The retailer also reported a 56.6% jump in order rates, a 12% increase to average order value (AOV) and a 5.9% reduction in returns for shoppers who followed True Fit’s recommendations.

Renowned for its bright, patterned clothes and quality, casual basics, Boden was founded by Johnnie Boden in 1991 as a mail-order business. While still retaining its traditional catalogue, the omnichannel retailer now has a flagship store on London’s King’s Road and concessions in select John Lewis stores across the UK.

However, 95% of trade takes place online across the UK, Germany, Austria, France, Australia and the US.

Boden set the business objective to improve the digital customer experience, which led them to a data-driven personalisation strategy for new and existing customers across their ecommerce channels. The retailer partnered with True Fit to strengthen shoppers’ confidence about fit, reduce high return rates and minimize size sampling behaviour.

This strategy proved timely for the retailer as demand for both ecommerce personalisation have accelerated significantly driven by the disruption caused by Covid-19. True Fit data shows ecommerce traffic for UK fashion retailers was up 25% and total number of orders up 47% to pre-Covid 19 rates in August. In addition, consumer demand for personalisation rose to peak levels month after month over the summer.

True Fit and Boden worked closely to implement True Confidence™, which eliminates the fit and size guesswork by providing high fidelity fit and size recommendations based on each consumer’s personal preferences. True Fit’s recommendations are powered by its Fashion Genome™, the world’s largest connected data set for fashion, which analyses transactions from 17,000 retail brands and data from 190 million registered shoppers.

Nicola Huet, Director of Digital Trading at Boden, explains: “Our customers are at the heart of everything we do and empowering them to find clothes online that make them feel their best is crucial to ensuring customer confidence and loyalty. Our goal is to provide our customers with an experience that instils the same confidence when purchasing products online as when wearing our brand. Personalisation helps drive that experience and, in turn, has demonstrated tremendous impact on the business.”

“Ecommerce is a key channel for Boden. We saw positive results almost immediately and the impact of True Fit has been substantial,” Huet concludeds

Jessica Murphy, Co-Founder and Chief Customer Officer at True Fit, adds: "Successful retailers like Boden understand the importance of placing data-driven personalisation at the heart of their customer strategy. Our mission at True Fit is to instil consumer confidence and loyalty and we are excited to partner with Boden on this shared objective. We look forward to working with the Boden team as they continue to deliver delight to their diverse customer base at every point on the digital shopping journey.”

#Retail 2.0

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michaelnelsonstudio · 6 years

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“There is nothing more pure and beautiful than a person who always speaks truthfully with a childlike heart.” ― Suzy Kassem #beauty #feminine #portrait #quietmoment # #romance #feminineart #vintage #timeless #delicate #innocence #intimate #fashionphotographer #lookslikefilm #sunlight #lifestyle #daylight #lifestylephotographer #southernlifestyle #naturallight #sisters #secrets #visualsoflife #AGameofTones #artofvisuals #aov #of2humans #PortraitPage (at Miley Bright B&B)

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robertclb · 6 years

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Somewhere in the bright snowstorm you'll find my soul . . . . . #shotzdelight #ig_romania #streetshared #ig_bucharest #instamountain #aov #unlimitedplanet #ourplanetdaily #romaniapitoreasca #awesome_earthpix #nature_perfection #imaginatones #livefolk #rsa_streetview #hsdailyfeature #liveauthentic #thecreative #gottalove_a_ #createexploretakeover #urbex #bucurestirealist #vscoromania #guardiancities #explorebucharest #naturelovers #weekly_feature (at Bucharest, Romania)

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walksanfrancisco · 4 years

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Walking San Francisco & Thinking Out Loud July 6, Post 2 - Masks For All California - Louise . Pictured is Louise Michel - 18, Class of 20', She's attending Smith College in the fall. She is the MFACA National Chapter Liasion so she oversees the national chapters in NM, NJ, and NY . Louise's eyes were very sensitive to the bright sunlight. When I caught her with eyes open they were my focal point. With Covid-19 compliance top of mind, I decided to use my 📸 18 - 135 mm lens which netted me some nice closeups from smart distances. . I was joined at my first photoshoot tour of the year by my associate, James Cortes. This shoot was our way of saying thank you to the MFACA team for being great citizens and helping others by handing out masks. If you're walking around San Francisco or anywhere else, for that matter, bring a mask along. I wear mine when I enter all buildings and when approaching others on the sidewalk or trail. You might discover, as I did, that the mask will help your allergies and if you forget your hat on the golf course you can wear it on your head to prevent sunburned baldspots😁 . Take care of yourself & it will help you and everyone around you!🙏#YourActionsSaveLives #SlowTheSpread Thanks for the likes, follows and COMMENTS 🙏 "The Tour Guide With A Camera" [email protected] WhatsApp 1-415-980-0593 . . . . #alcatrazcombotours #liveauthentic #freedomthinkers #awesome_photographers #watchthisinstagood #nightimages #agameoftones #featuremebest #aov #liveoutdoors #visualsoflife #jrmodelmag #spottedcmm #fashionshoot #postmyfashionkid #modelphotographer #portraitphotographer #freshface #portraitphotography #portrait #portraitfestival #postmyfashionkid #portraitmood #shotoftheday #stare #traveltravelinfluencers #walksanfrancisco (at Embarcadero Waterfront) https://www.instagram.com/p/CCVD8UEBs1O/?igshid=1h5cycbfktsci

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samanthakimdean · 6 years

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Straight up almost wrote “shine bright like a diamond” as my caption cause lets be honest that song is still awesome but then I realized I’m not in high school anymore and I should come up with better captions than that. 🤗 . . . . . #doyoutravel #bestvacations #earthpix #travelvlog #ourplanetdaily #moodyports #ourlonleyplanet #mytinyatlas #awesomeearth #exploringtheglobe #beautifuldestinations #way2ill #moodygrams #dametraveler #heatercentral #createexplore #thinklesstravelmore #illgrammers #natgeo #AOV #artofvisuals #chongqing #snobshots #heatercentral #china #iamtb #moodygrams #illgramers #superhubs #visualsoflife (at Chongqing, China)

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omnishroom-blog · 7 years

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Ugh! Eventually I'll learn to take more care during low light photos. @heidi_lynn16 This was by far my favorite image in the shoot when I took it. I thought I had checked the live view but I guess I was too busy talking. On the bright side I got to practice a bit of editing by adjusting some contrast, changing hues and then taking all the saturation to help bring the image together better. Eventually I'll be able to download Lightroom and not have to edit from my phone. . . . . . #CreateCommune – @createcommune #AGameofTones – @agameoftones #artofvisuals #aov – @artofvisuals #thecreatorclass – @thecreatorclass #peoplescreatives – @thepeoplescreative #streetsdreamsmag – @streetsdreamsmag #worldtravelbook – @worldtravelbook #thedailybite – @the_daily_bite_ #passionpassport – @passionpassport #ftwotw – @waitingontheworld #of2humans – @of2humans #discoverearth – @discoverearth #pursuitofportraits – @pursuitofportraits #exploretocreate – @thevisualcollective #portraitmood – @portraitmood #lowlight #night #fall #autumn #photo #photography #model #public #learning #happy #newfriend #cold #beautiful (at Tanger Outlets, Southaven/Memphis)

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elyserollston · 4 years

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What is retention marketing and how to make it successful?

In plain words, retention marketing is about engaging your existing customers to continue to buy from you again and again. When a customer completes their first order with a brand or retailer, they are 27% more likely to make a second purchase.

We all know the more times you entice customers to come back, you increase sales opportunities and average order value (AOV).

Retention Marketing Strategy

If you’re thinking “Hey, it seems challenging to create a retention marketing strategy. I have no idea how to get started”. We’ve got you covered.

How to Enable Your Retention Marketing Strategy

To develop a customer retention strategy, you first have to understand your potential customers. Why do they churn? Is it because they found the same product at a lower price point at another store? Or what makes them buy from you again? Do they need a discount or free shipping? What can you offer?

Collect information about your customers, such as their phone numbers, emails and order volume. Then, use the data to categorize customers into four segments:

New customers: Those who completed the first order in your store.

Active customers: Those who buy from your store on a regular basis.

Lapsed customers: Those who haven’t made an order on your store in a specific period.

Lost customers: Those who no longer shop with you.

After that, you create personalized retention campaigns that cater to each of these segments.

Customer Retention Program

After you collect enough data to create a customer retention program. Let’s discuss how to create an effective campaign.

Onboarding New Customer Campaigns

To onboard customers, you must start by building trust. A welcome email helps you to tell about the products you have, their main benefits, and entice the customer to purchase. Look at the Oi Polloi email.

This brand sells men’s clothing, and they definitely know what information should be included in the first email. You can see bright and colorful, yet simple message that gives you an overview of a brand, its style, and how you can order clothing from the store. Their blog will guide you through the latest clothing trends, and help you to choose products faster.

The next option to gain the trust of your customers is to leverage reviews in emails. For example, 6PM uses several review websites such as Trustpilot and Influenster to collect all customer feedback.

Provide tips and hacks on how to use your product. This includes FAQ, video tutorials, or even some small articles as a guide.

Active Customer Campaigns

As said earlier, active customers are those who often buy from you. They’re loyal to you as long as there are good reasons for them to do that. As such, you should take action to make them stay with you.

To create a successful active customer campaign, you can:

Use push notifications to give customers new updates about your brand.

Celebrate the milestone to get customers engaged and keep them satisfied. It can be their 50th order or their new level of membership. To make this campaign work, you have to ensure you offer a valuable reward like a discount or a gift.

Look at the Frank Body loyalty program. Hotel Pink is an entertaining part of the shopping experience. If a customer purchases anything from the store, they get points that can be exchanged to the product with an equal price to the earned points. It also provides a discount at each unlocked level.

By taking care of active customers, you improve brand loyalty and encourage more frequent purchases over time.

Lapsed Customer Campaigns

Lapsed customers refer to those who stop buying from you within a typical time frame. They can also be those who don’t upgrade to the premium package after the free trial ends. They’re inactive so long that they’re often considered as lost.

The truth is that not all lapsed customers will remain lapsed. You can re-engage them and convert them back into active ones using a win-back email marketing campaign.

Send lapsed customers a meaningful message. “We’ve missed you” sounds like a common theme, but it works.

Highlight some cool stuff or display your top sellers that may attract them to revisit your store. Use discounts as a ‘bait’ to get them to spend more. (eg. Free shipping if you place an order over $75 by Oct 31)

Cross-sell or upsell products that are relevant to customers based on their past purchases.

Include testimonials and reviews to prove your products are the best choice. Encourage feedback and surveys to find out why they haven’t bought for a long time.

Re-engagement Campaigns

Lost customers could be those who you’ve lost touch with over the past several months – or even years. Whatever the reason behind their behavior, you need to do something to win them back.

Here are some things you can do to reconnect with your lost customers:

Do your utmost to find out their birthdays. Then, reach out to them with a ‘Happy birthday” email, or, better yet, send the email featuring irresistible offers.

Invite them for a bite to eat, which helps strengthen your bond with them. Then, use this opportunity to ask them what they need and how you can help them. Don’t forget to introduce your new products or services since they might have an interest in.

Host events. Organize activities such as meetups or product tests at least once a year and share the exciting news that relates to your customers. This way, you can reconnect with them in person.

Retention Marketing Support

Providing excellent customer service satisfies customers, which in turn keeps them coming back. It’s one of the most effective retention marketing strategies.

When it comes to customer services, it’s not only about dealing with customer problems and complaints. It also refers to giving the right answers to their questions and ensuring they’re happy with your service.

Here’s what you can do:

Offer a hassle-free return process. Hence, customers will have more confidence in making repeat purchases.

Provide fast shipping time, especially during holiday seasons like Christmas and New Year’s Eve.

Show contact information in a prominent position in your store. The best place is to stick it at the top of your pages. So, even when customers scroll the site, they always see your contact.

Offer diverse customer service channels. Think about other channels like live chat and social media networks where your customers may show up.

Retention Campaign Examples

Here are some retention marketing campaign examples that you can learn from. Use them as a reference to create campaigns that best fit your goal and your customers’ needs.

Prezi: Ask for Helpful Feedback

Prezi sent this email to lapsed customers. This way, they can get useful feedback to make improvements to their products and build better customer relationships.

Toms: Design a Loyalty Program with Cool Perks

Toms created a loyalty program to reward customers. This clothing brand lets shoppers earn one point for every dollar spent on their store.

Golden Tote: Create an Exclusive Facebook Group for Existing Customers

Golden Tote has a smart way to do customer retention. They’ve gathered all their customers into a dedicated Facebook group where every member can talk and trade items. In doing so, Golden Tote not only keeps in touch with customers but also creates a community with a feeling of sympathy and togetherness.

For all businesses, retention marketing is a necessity. If you spend enough time nurturing repeat customers, your sales will skyrocket. To make this strategy work, you need to get to know your customers, then create effective customer retention campaigns. Don’t forget to offer excellent customer service because it makes customers fall in love with you forever.

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hubafilter · 7 years

Photo

About 50 Premium Hubaset Lightroom Presets:

50 Premium Hubaset Lightroom Presets is the fourth pack of professional Lightroom Presets perfect for photographers and graphic designers. All they have been created with precise calibration adjustments and clean arrangement to bring your images to life using powerful tools & professional methods. Give your photos a great and unique look without learning a countless photo editing techniques. Now you can fix colors,sharpen details and much more, just in a few minutes. Following are some of its features:

Very important features:

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Included 50 Premium Hubaset Lightroom Presets

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