#adjacency
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“Brand safety” killed Jezebel
I'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!
Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.
Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:
https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter
But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?
https://www.usatoday.com/story/opinion/2019/08/30/james-comey-fbi-memo-leaks-trump-inspector-general-report-column/2157705001/
Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":
https://pluralistic.net/2021/12/18/schizmogenesis/
Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:
https://text.npr.org/734303135
The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:
https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars
Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"
https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping
That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really):
https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping
It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:
https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers
But progressives do it, too, particularly when they embrace monopolies as a force for positive social change. Remember 2019, when people got excited about playing loud pop music at Nazi rallies in the hopes that the monopoly video platforms' copyright filters would make any video from that rally impossible to post?
https://memex.craphound.com/2019/07/23/clever-hack-that-will-end-badly-playing-copyrighted-music-during-nazis-rallies-so-they-cant-be-posted-to-youtube/
I warned then that if this tactic worked, it would be used by cops to prevent you from recording them when they're macing you or splitting your skull with a billyclub, and yup, within a couple years, cops were blaring Taylor Swift music in hopes of preventing the public from posting videos of their illegal conduct:
https://pluralistic.net/2022/04/07/moral-hazard-of-filternets/#dmas
Conservatives are (partially) right about woke capitalism. It is a threat to democracy. Concentrating the power to decide who gets to speak and what they get to say into the hands of five or six corporations, mostly run by mediocre billionaires, is bad for society. The moderation decisions of giant platforms are a form of (commercial) censorship, even these don't violate the First Amendment:
https://locusmag.com/2020/01/cory-doctorow-inaction-is-a-form-of-action/
(The progressive delusion that censorship only occurs when the First Amendment is violated is a wild own-goal, one that excuses, for example, the decision by school book-fair monopolist Scholastic to remove books about queers and Black and brown people from its offerings as a purely private matter without consequences for free speech):
https://www.themarysue.com/scholastic-response-to-authors-and-illustrators-on-diverse-books/
Conservatives are only partially right about woke capitalism, though. Here's what they're wrong about: corporations don't have values. Target isn't selling Pride tees because they support progressive causes, they're selling them because it seems like a good way to increase returns to their shareholders. Individuals – even top executives – at Target might endorse the cause, but the company will only durably support the cause if that endorsement is profitable, which means that when it stops being profitable, the company will stop supporting the cause:
https://www.cnn.com/2023/05/23/business/target-lgbtq-merchandise/index.html
The idea that corporations have values isn't merely stupid, it's very dangerous. The Hobby Lobby decision – which allows corporations to deny basic health-care expenses for women on the basis that a Bronze Age mystic wouldn't approve of an IUD – rests on the ideological foundation that corporate personhood includes corporate values:
https://en.wikipedia.org/wiki/Burwell_v._Hobby_Lobby_Stores,_Inc.
Citizens United – the idea that corporations should be allowed to funnel unlimited funds to politicians who'll sell out the public good in favor of investor profits – also depends on a form of corporate personhood that includes values:
https://en.wikipedia.org/wiki/Citizens_United_v._FEC
There are undeniably instances in which corporate monopoly power benefits progressive causes, but these are side-effects of corporate power's main purpose, namely: taking money and power away from working people and giving it to rich people. That is what monopoly power is for.
Which brings me to ad-tech, "brand safety," and the demise of Jezebel, the 16 year old feminist website whose shuttering was just announced by its latest owner, G/O Media:
https://www.metafilter.com/201349/This-is-the-end-of-Jezebel-and-that-feels-really-really-bad
Jezebel's demise is the direct result of monopoly power. Jezebel writes about current affairs – sex, politics, abortion, and other important issues of great moment and significance. When we talk about journalism as a public good, necessary for a healthy civic life, this is what we mean. But unfortunately for Jezebel – and any other news outlet covering current events – there are vast, invisible forces that exist solely to starve this kind of coverage of advertising revenue.
Writing for the independent news site 404 Media, reporter Emanuel Maiberg and former Motherboard editor-in-chief Jason Koebler go deep on the "brand safety" industry, whose mission is to assist corporations in blocking their ads from showing up alongside real news:
https://www.404media.co/advertisers-dont-want-sites-like-jezebel-to-exist/
Maiberg and Koebler explain how industry associations like the World Federation of Marketers' Global Alliance for Responsible Media (GARM) promulgate "frameworks" to help advertisers automatically detect and exclude real news from consideration when their ads are placed:
https://www.peer39.com/blog/garm-standards
This boycott makes use of scammy "AI" technology like "sentiment and emotional analysis" to determine whether an article is suitable for monetization. These parameters are then fed to the ad-tech duopoly's ad auction system, so Google and Meta (who control the vast majority of online advertising) can ensure that real news is starved of cash.
But reality is not brand-safe, and high quality, reputable journalistic outlets are concerned with reality, which means that the "brand safe" outlets that attract the most revenue are garbage websites that haven't yet been blacklisted by the ad-safety cartel, leading to major brands' ads showing up alongside notorious internet gross-out images like "goatse":
https://www.404media.co/sqword-game-dev-sneaks-goatse-onto-a-dozen-sites-that-stole-his-game/
More than a fifth of "brand safe" ad placements end up on "made for advertising" sites, which 404 Media describe as "trash websites that plagiarize content, are literally spam, pay for fake traffic, or are autogenerated websites that serve no other purpose than capturing ad dollars":
https://www.ana.net/miccontent/show/id/rr-2023-06-ana-programmatic-transparency-first-look
Despite all this, many progressives have become cheerleaders for "brand safety," as a countervailing force to the drawdown of trust and safety at online platforms, which led to the re-platforming of Nazis, QAnon conspiratorialists, TERFs, and other overt elements of the reactionary movement's vanguard on Twitter and Facebook. Articles about ads for major brands showing up alongside Nazi content on Twitter are now a staple of progressive reporting, presented as evidence of Elon Musk's lack of business acumen. The message of these stories is "Musk is bad at business because he's allowing Nazis on his platform, which will send advertisers bolting for the exits to avoid brand-safety crises."
This isn't wrong. Musk is a bad businessman (he's a good scam artist, though). Twitter is hemorrhaging advertisers, notwithstanding the desperate (and easily debunked) stats-juking its "CEO," Linda Yaccarino, floats onstage at tech conferences:
https://www.techdirt.com/2023/10/11/math-problem-for-linda-yaccarino-if-90-of-the-top-advertisers-have-come-back-but-are-only-spending-10-of-what-they-used-to-how-screwed-are-you/
But progressives are out of their minds if they think the primary effect of the brand safety industry is punishing Elon Musk for secretly loving Nazis. The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy:
https://en.wikipedia.org/wiki/Reality-based_community
We can't afford to let schizmogenesis stampede us into loving things just because conservative culture warriors have been momentarily tricked into hating them as part of oligarchs' turkeys-voting-for-Christmas project. "Swivel-eyed loons hate it, so it must be good," is a worse-than-useless heuristic for navigating complex issues:
https://locusmag.com/2023/05/commentary-cory-doctorow-the-swivel-eyed-loons-have-a-point/
A much better rule of thumb is "If oligarchs love something, it's probably bad." Almost without exception, things that are good for oligarchs are bad for the rest of us. I mean, this whole shuttering of Jezebel starts with an oligarch imposing his will on millions of other people. Jezebel began life as a Gawker Media site, beloved of millions of readers, destroyed when FBI informant Peter Thiel secretly funded Hulk Hogan's lawsuit against the publisher in a successful bid to put them out of business to retaliate for their unfavorable coverage of Thiel:
https://www.theatlantic.com/business/archive/2018/02/hogan-thiel-gawker-trial/554132/
This, in turn, put Jezebel under the ownership of G/O Media, who are unwilling to pay for a human salesforce that would – for example – sell advertising space on Jezebel to sex-toy companies or pro-abortion groups. G/O has been on a killing spree, shuttering beloved news outlets like Deadspin:
https://deadspin.com/this-is-how-things-work-now-at-g-o-media-1836908201
G/O's top exec, an oligarch named Jim Spanfeller who answers to the private equity looters at Great Hill Partners, is bent on ending reality-based coverage in favor of "letting robots shit out brand safe AI-assisted articles about generic topics":
https://www.msnbc.com/opinion/msnbc-opinion/ai-articles-disinformation-future-g-o-media-rcna95944
Three quarters of a century ago, Orwell coined a term to describe this kind of news: duckspeak,
It was not the man’s brain that was speaking it was his larynx. The stuff that was coming out of him consisted of words but it was not speech in true sense: it was a noise uttered in unconsciousness like the quacking of a duck.
When investors and analysts speak of "content" (rather than, say, "journalism"), this is what they mean – a warm slurry of platitudes, purged of any jagged-edged fragments to render it a perfectly suitable carrier for commercial messages targeted based on surveillance data about the "consumer" whose eyeballs are upon it.
This aversion to reality has been present among corporate decisionmakers since the earliest days, but the consolidation of power among large firms – ad-tech firms, online platforms, and "brands" themselves – makes corporate realityphobia much easier to turn into, well, reality, giving advertisers the fine-grained power to put Jezebel and every site like it out of business.
As Koebler and Maiberg's headliine so aptly puts it, "Advertisers Don’t Want Sites Like Jezebel to Exist."
The reason to deplore Nazis on Twitter is because they are Nazis, not because their content isn't brand-safe. The short-term wins progressives gain by legitimizing a corporate veto over what we see online are vastly overshadowed by the most important consequence of brand safety: the mass extinction of reality-based reporting. Reality isn't brand safe. If you're in the reality based community, brand safety should be your sworn enemy, even if they help you temporarily get a couple of Nazis kicked off Twitter.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2023/11/11/ad-jacency/#brand-safety
#pluralistic#jezebel#publishing#brand safety#adjacency#adtech#media theory#censorship#surveillance advertising#dynamic ad placement#quackspeak#Global Alliance for Responsible Media#garm#debated sensitive social issue#Third Party Safety and suitability#schizmogenesis#woke capitalism#duckspeak
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I still get a kick out of the state of the rat-adj/SSC community, at least as I've experienced it on here and at my one meetup.
which is to say, pretty much everyone thinks ACX isn't all that good, and maybe it never was, and who has time for Bayesian reasoning these days--
--but the people who like to hang around the types of people who read SSC/ACX, now that's a good crowd!
#adjacency#it's just a magnet for people with the exact same neurotype as me#and probably vice versa though i can't be sure
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sorry i said it was hot when you were bleeding out :/ you literally didnt die why are you mad at me
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Broke: vampires are vulnerable to the trappings of Christianity only, particularly Catholicism, no matter how dubiously applied. (See: Van Helsing's Communion wafer grouting).
Woke: vampires are vulnerable to sincere faith of all kinds, and atheist vampire-hunters need to believe very strongly in the Power of Friendship or their love of Star Trek to get by.
Bespoke: vampires are vulnerable to the faith that they followed when they were alive, and hunters tracking down an ancient vampire are obliged to learn about Neo-Babylonian theology or Middle Palaeolithic bear cults.
#this is why ancient vampires are so powerful#in the absence of any other historical or archaeological evidence you have to cart around a full stone circle to defeat them#dracula daily adjacent posting
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Via @archeohistories at Twitter: a "spirit kettle" for tea, guarded by a basilisk. (The fuel for the heating flame goes in the little pot underneath.)
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I missed the beginning of the event so I’ve only now gone back to watch Martyn’s intro and…
I love that Martyn has like A Job; he’s doing tech and set up stuff, he’s reading the donos like a champ. Still a non-hermit hermit-friend but with Work Experience. Like someone was like ‘oh we need a dono reader,’ remembered Martyn has done it, and reached out.
Meanwhile. Jimmy is Just There.
It makes perfect sense! Don’t get me wrong! Once Grian and Martyn are in the same location there’s like a 99% chance he’ll be there too. Not to mention Ranchers, old Evo friends, and just the life series in general-
But it is incredibly funny cause it’s like:
The Hermits, their IT guy, and also Jimmy.
Who is Jimmy you ask? He’s Jimmy. What’s he doing? Being Jimmy. Next question.
#hermitcraft#hermit friends#the hermit-adjacent sphere#jimmy solidarity#martyn inthelittlewood#in all honesty#I love that they were invited#it wouldn’t have been the same without them
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tumblr just nuked @milf-adjacent's blog with zero warning, no explanation from staff or e-mail whatsoever. her blog has been a vital resource for documenting COVID-19, and she did nothing ban worthy. she seems to be another target of the transmisogyny being carried out by staff.
#covid 19#covid pandemic#mask up#sars cov 2#covid isn't over#tags for spreading the word#please get it out there!!#milf-adjacent
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"For a moment or two I could see nothing, as the shadow of a cloud obscured St. Mary’s Church and all around it. Then as the cloud passed I could see the ruins of the abbey coming into view; and as the edge of a narrow band of light as sharp as a sword-cut moved along, the church and the churchyard became gradually visible. Whatever my expectation was, it was not disappointed, for there, on our favourite seat, the silver light of the moon struck a half-reclining figure, snowy white."
Mina and Lucy in the kirkyard at Whitby, August 11th.
#my art#dracula#mina murray#mina harker#lucy westenra#digital art#i realized as i was finishing this up that they look very much like how i draw donna and laura but yknow what?#thats not a bad thing! a lot of parallels! a lot of themes! a lot of trying to save the best friend you are incapable of saving#once again I spent too long looking at old clothing catalogues bc i love the little references mina and lucy make to idea of the new woman#and they def talk about it like an Other but also w a bit of awe and im sure theres a lot to unpack there#but it made me wanna put mina in something new-woman-adjacent#lets get her a little bit leyendecker yknow?
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Why does this in all seriousness look like the poster for a comedy where an environmentalist activist hermit targets a rich asshole’s yacht club party and then it turns out they’re actually long-lost twins
#chris pine#star trek#star trek aos#jim kirk#captain kirk#jim kirk undercover#okay this is very vaguely star trek adjacent but i couldn't resist#my discord alerted me to this tweet thank you for that
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Between Jellie the ravager, the Jellie pandas, and you know actual cat Jellie, I’m just going to go ahead and headcanon that Jellie is either a shapeshifter or an eldritch creature of some kind or maybe both
#Hermitcraft#GoodTimesWithScar#you know. adjacent#jellie the cat#hermitcraft spoilers#double life#the void collection
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i was talking with a friend and i mentioned the term "pillow princess", and we started talking about like. opposite terms. what i meant by that was more along the lines of "service top", but he took that to mean just like, the boy version.
he just started dropping names: blanket boy, duvet dude, mattress man. fitted sheet fucker. boxspring boy. headboard hunk. he just kept GOING
#mod hollow#funny#queer#pillow princess#service top#duvet dude is my favourite i think#or boxspring boy#man#im laughing so much#q and gay adjacent
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I keep Twitter around for 1 reason
#make some noise#dropout#erika ishii#john green#hank green#dimension 20#Adjacent because#brennan lee mulligan
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guess who started playing bg3
#baldur's gate 3#karlach#bg3 brigha#I'm going at a snails pace bc I'm sharing the game with my housemates but I can feel this becoming a dragon age adjacent hyperfixation. hel#not to the same extent bc I could never be as insane as I was over dragon age for like 3 years but. you understand#f
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what if we were an elite goalie tandem who gave each other hugs after winning games. and what if i sat half-naked in the locker room as cameras filmed me before the game. and i grabbed you by your hip pad and dragged you close. and you had a little happy giggle about it. and we were both boys.
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boundaries
gojo satoru x f!reader
post-breakup!gojo who can't quite follow through on the breaking up. he's as present in your life after he ended things as he was when you were still dating.
he still blows up your phone at all hours with nothing important. he insists on holding your hand when you walk side-by-side. he still uses your apartment key, which you never had the heart to ask for him to return. you've ended up in more than one heated makeout session with him, although you have managed to keep them from progressing past him feeling up your tits over your bra.
and when you end up in the hospital after a mission, he shows up before even shoko can get there. you sigh when his towering form appears in the doorway of the room you've been given.
"looks worse than it is," you say and despite the way you slur your words due to the painkillers, it's true.
your concussion, while serious, isn't something that wouldn't heal on its own. your broken ribs managed to avoid puncturing any organs. even the burst blood vessel in your left eye that's colored the white of your eye a ghastly red is only really a surface-level injury.
but for once, the man who never shuts up stays silent as he pulls a chair close and sits at your bedside. he reaches for your hand but pauses when you wince at the pressure on the two fingers that are fractured and wrapped in a splint. instead, he settles for loosely holding onto your wrist.
"shoko's gonna fix it all anyways," you tell him through a yawn, your eyelids feeling heavy. "'sides, you shouldn't even be here. boundaries, satoru. 'member?"
it's a word that you've tossed in his face so many times since the breakup that it's lost all meaning. and it doesn't help that you've never managed to say it with any sort of real weight. instead, it usually comes out on the end of a resigned sigh.
you can feel his gaze on you even through his dumb sunglasses. normally, even post-breakup, you would reach out and pull them down his nose to meet those cursed eyes of his and make some joke. but with your brain working at a diminished capacity and your arm hooked up to an IV full of the best painkillers japan's doctors have to offer, all you can do is slowly blink at him in return.
"it's always boundaries this, boundaries that with you," he finally retorts with a shake of his head, but offers nothing else.
"'f you didn't want boundaries then you shouldn't've ended things, y'big dummy," you mumble, and no longer able to keep your eyes open, you finally let them close.
"I told you. I don't have room in my life for anyone else – i.e., you," he replies bluntly and you can feel the fit of giggles that you want to burst into, but all you can manage is a soft huff of laughter.
"liar," you say with a sleepy smile stretching across your lips. "can't even be honest when I'm strung out on painkillers. psh. lame."
it takes monumental effort, but you manage to crack open an eye so that you can see him sporting his own cheeky grin.
silence settles over you both and you feel yourself slowly beginning to fall into the blackness as your breathing slows. the soothing sensation of gojo's thumb rubbing circles on the skin of your wrist only aids in pushing you closer and closer to sleep.
"you were considered a suitable match." even on the edge of consciousness, the disgust in his tone at those two words reaches you. "I couldn't let them get what they wanted."
you let out a quiet hum in acknowledgment and wish you had enough strength to open your eyes, curious to see if he's surprised you weren't fully asleep yet.
"still letting 'em control you, hm? s'good we broke up. want someone who's only tied down by me," you mumble.
"baby, if you want to tie me down, all you had to do was say so," he jokingly responds, unsurprisingly choosing to sidestep the gravity of your words, no matter how slurred they were.
"boundaries, 'toru..." you trail off as you finally succumb to sleep.
#gojo satoru x reader#gojo satoru#gojo x reader#jjk x reader#jujutsu kaisen x reader#gojo angst#jujutsu kaisen angst#jjk angst#gojo satoru angst#it’s more angst-adjacent#mel writes#boundaries
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