Why Logan Sargeant should go to Haas (from a sports management major/lens of corporate sponsorship):
- Haas has an empty seat
- Both are American
- Logan being with an American team is a draw for American sponsors, especially with America being a budding F1 market
- American fans have a growing interest in F1, so an American driver and team is a draw for fans who don’t want to be the Cowboys/Duke Basketball/Yankees/Dodgers fans of F1
- Logan needs a seat next year and pookie deserves the best
- The American sponsors that brought money into Williams for Logan are more likely to connect with the Haas sellers more due to the American draw
- If I am Haas, sign Logan, then make overly American merch (at a good price for fans), you can bet your ass every American fan will be buying it
- honestly the property assets alone that can be made by going all in on “american greatness” would be worth it
In conclusion:
Logan Sargeant + Haas = 🇺🇸💸🦅
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An update to an older story that’s goods news!
When Jenny Nguyen signed the lease to create her dream bar, she wasn’t sure it would stay open for more than a few months.
But earlier this month, 43-year-old Nguyen’s first-of-its-kind establishment in Portland, Oregon, celebrated its one-year anniversary. Aptly named The Sports Bra, it’s a sports bar where only women athletes appear on the TVs.
Business has been good, despite the niche business model and record inflation sending food and beverage prices soaring. The Sports Bra brought in $944,000 in revenue in the eight months it was open in 2022, according to documents reviewed by CNBC Make It.
It was profitable in that first year of business, Nguyen adds.
“It turns out, it’s pretty universal — that feeling of being a women’s sports fan and going into a public place, like a sports bar, and having a difficult time finding a place to show a [women’s] game, especially when there are other men’s sports playing,” Nguyen says.
Initially, she wasn’t sure the idea would work at all. The vast majority of money and attention historically goes to men’s sports only — a big reason why The Sports Bra was reportedly the country’s first bar to only play women’s sports on TV.
It’s also not the kind of thing Nguyen would ordinarily do: She describes herself as “very cautious, risk averse.” But her obsession with women’s sports and frustration with its lack of representation on television screens drove her to empty her life savings — about $27,000 — and give it a try.
“Me, personally, I thought the idea was brilliant and that [it was] what the world needs,” Nguyen says. “But I had no idea that the world would want it. I just wanted to give it a shot.”
How The Sports Bra went from running joke to reality
Nguyen is a lifelong basketball fan who played the sport at Clark College in Vancouver, Washington, before tearing her ACL. She’s also a longtime restaurant worker who spent three years as Reed College’s executive chef.
In 2018, Nguyen and a group of friends wanted to watch the NCAA women’s basketball championship game. They went to a mostly empty sports bar and still had to plead with a bartender to switch one of the smallest TVs — which played without sound — from a men’s sport to the women’s championship game, she recalls.
Together, they jumped up and down celebrating “one of the best games I’ve ever seen,” Nguyen says, as a buzzer-beating three-point shot sealed the championship title for Notre Dame. Afterward, she was struck by the normalcy of her situation.
″[We’d] gotten so used to watching a game like that in the way that we did,” she says, adding that they’d only find better viewing conditions “if we had our own place.”
Days later, she channeled her disappointment into a hypothetical: What would she name her bar? “The very first thing that came into my mind was The Sports Bra,” Nguyen says. “And once I thought it, I couldn’t un-think it, you know? It was catchy. I thought it was hilarious.”
For years, she joked about it. Then, the fallout from social justice movements like #MeToo and the country’s racial reckoning after George Floyd’s murder left her wanting to make a meaningful impact on the world and her community.
Nguyen, who came out as a lesbian at age 17, says she doesn’t always feel welcome at most traditional sports bars. The Sports Bra could help her, and anyone else who’d rarely felt accepted in other sports establishments, feel like she belonged.
“I thought about, if we can even get one kid in here and have them feel like they belong in sports, it’d be worth it,” she says.
Helping other women’s sports bars get started
At first, Nguyen had her savings, and $40,000 in loans cobbled together from friends and family. That would keep The Sports Bra afloat for three months, based on her cost estimates for labor, inventory and other overhead.
In February 2022, she launched a Kickstarter to raise $48,000 — enough money for an extra six-month financial cushion, to build up the sort of regular clientele any bar or restaurant needs to survive long-term.
To Nguyen’s surprise, the campaign raised more than $105,000 in just 30 days, thanks to a viral article in online food publication Eater. “At that moment, when I was looking at that Kickstarter graph, I thought to myself, ‘This might work,’” she says.
But the money, which came from around the country and world, was no guarantee of success. Actual people in Portland still needed to frequent the bar.
Today, there’s often a line out the door. Women’s basketball icons like Sue Bird and Diana Taurasi showed up, for an event sponsored by Buick, earlier this month. Ginny Gilder, co-owner of the WNBA’s Seattle Storm, has even waited in line to watch her team play on The Sports Bra’s TVs, Nguyen says.
That’s a far cry from the Kickstarter days, which Nguyen says only happened after she was denied business loans by multiple banks and small business associations. The denials commonly cited the high risk of a unique concept run by a first-time entrepreneur during a pandemic, she adds.
Even the bar’s core concept is a struggle: It’s hard to find enough women’s sporting events to fill up the televisions. Only about 5% of all TV sports coverage focuses on female athletes, according to a 2021 University of Southern California study.
Nguyen says she’s taken to reaching out directly to sports networks and streaming services, some of which have hooked her up with access to more women’s sports content. She also spends an inordinate amount of time “scouring” TV listings, a process she likens to “taking a machete and chopping through a jungle.”
But she’s no longer alone. Another bar specializing in women’s sports has opened in nearby Seattle, and Nguyen says she’s in touch with a handful of other prospective entrepreneurs asking her for advice on opening similar visions in other cities.
“I would love to have as many people experience the feeling people experience when they walk through these doors,” she says. “It feels very selfish to keep it to this one building that holds 40 people at a time.”
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cursed modern human garashir au where ds9 is an old ruined resort that was built by some evil rich motherfuckers years ago and was recently seized back by the native people whose land and economy it had destroyed. it's since been converted into an affordable apartment complex sort of situation (just... with a pool, bar, restaraunts, spa and tennis court built into it lol) and is run by sisko and kira. since it is rundown, odo gets hired back on to keep kids from further vandalizing it and o'brien's team gets hired on from the nonprofit organization sisko works for to fix the place up best he can. dukat is the old overseer of the property who drops by sometimes to remind them he and his hospitality business still exist, and my, what a fine job they’ve done renovating the place! it’s actually nice again. sure would be a shame if someone bought the property out from under them (lmao jk kardasi hospitality and starfleet are friends! no hard feelings. they should collaborate on some future projects, actually).
garak's a sad bitch who just lost his amazing morally dubious nepotism career at obsidian corp. (which absorbed kardasi hospitality) and moved into the complex just for the comfortingly familiar architecture. even tho he's not on the payroll for his (secret) dad's evil exploitative company anymore he's still vital to its continued efficiency and is an absolute sucker who still does unpaid shady work for them from time to time. so no one in the complex likes him, but also he's a very pleasant and fastidious queer man who pays his rent on time and has completely taken over the laundry room, to the benefit of everyone, because all the machines actually work now, it's always tidy, and there's a variety of forever-stocked detergents and soaps available, plus an iron?? there was not an iron before garak moved in. which is how it eventually becomes public knowledge that garak has an online tailoring and fashion design business, and he's actually pretty good at restoring clothes that get fucked by the washing machine or eaten by rats, soooo. yeah. they let him stick around.
meanwhile julian's a hot doctor who works at the local hospital and is absolutely buried in student debt that he refuses to let his moderately-wealthy family help him with because they're awful people who had him on illegal drugs without his knowledge since he was a little kid. they were afraid he had something wrong with him, apparently. he was too far behind in his class or w/e. they couldn't handle having a kid with special needs, so they pumped him full of dangerous experimental stimulants. only reason he found out is because he snuck off somewhere to start transitioning and had some tests done that revealed all the crazy shit in his system. he's insanely lucky he didn't end up in the hospital with seizures or fall into a coma or worse. not to mention his parents still dead-name him left and right over a decade later. it's a whole mess and a huge secret, because he technically has a history with illegal drug abuse, and it's a partially ongoing history because going cold turkey off drugs he's been on since he was six is Not A Good Idea, so??? fuck his life, actually. he lives in the apartment just down the hall from garak's.
garak hates the country his dad's company expanded into and would like nothing better than to move back home, but it's not really logistically possible. especially since everyone there hates him cuz his (secret) dad's company is a mega-corporation that's completely taken over everything p much and is a complete monopoly nightmare, and he did... kinda... work there for decades. no one would hire him if he went back. it would be an extreme conflict of interest, since everyone wants to stay on tain's good side, including garak. but starfleet is interested in him, so he does some begrudging contract work for them sometimes, but he really has no desire to join them. he just wants to resume his old career and reclaim his assets.
julian's hospital is owned by starfleet, tho. his scholarship into medical school was also from starfleet, in fact--they're the only reason he was able to (sort of) afford becoming a doctor at all. so he's a big fan, even tho they are pretty hardcore anti-drugs in a way that's made him have to forge medical records and risk serious legal charges and prison time. julian comes across as a squeaky clean medical professional and an adorable idiot, but he's intimately familiar with back-alley dealings. which is kind of how he ends up helping garak with his drug addiction, and keeps said addiction off the record.
but basically, how it begins is julian likes to support the local restaurants in the complex and garak finds him there and thinks he's gorgeous, and it proceeds as expected. they fuck nasty and become codependent. ten years later, julian lives in a modest house with garak in his home country and garak irons all his old university hoodies.
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