Hi, Pia! I am thinking of going the same route as you - free chapters on AO3, then Patreon - for my historical m/m romance projects. Could you share a little about your journey, and how did you manage to gain visibility within the originals section of AO3 (I know it's not easy)?
Hi hi!
We've talked a little over at Subscriptions for Authors I think! *waves* :D
Okay firstly, i don't know if any of this is going to be very helpful, because to tl;dr it - I didn't set out to be a professional author when I started this, and I wasn't even trying to be a professional when I started my Patreon (though I did approach it seriously, like I wanted to treat my readers well). I didn't believe I could be one, my impostor syndrome was so epic I literally started an entirely new AO3 account and kept it secret from my main account because I believed all the people being nice to me about my writing were somehow just lying to me because they felt sorry for me.
That's...
That's a whole lot of impostor syndrome insanity. But I've always been pretty honest about having mental illness so....
Re: my journey...
I started out in fanfiction. I started writing Rise of the Guardians fanfiction (a two part serial called From the Darkness We Rise & Into Shadows We Fall) and it went viral (I did not expect this) and I put in several original characters to flesh out the world, because I added a Seelie/Unseelie Court element that wasn't in the original movie or the books.
Two of those original characters had roles as semi-significant ensemble characters. One was a terrible villain who is defeated by the other, who is the Seelie King (also defeated by the main characters of the fic but *coughs* anyway).
I started getting people asking me what was going to happen to those two characters, especially once people found out they had a relationship history together prior to the events in the fanfic. I mostly put those people off - I fully intended to keep just writing fanfiction - until finally I decided to write some fic of those two characters. It was like...revenge hatefucking, lmao. I wrote three chapters of that, and then more, and then finally realised I couldn't give them the tragic ending I'd planned to, and that I'd have to actually figure out how the hell to save them from their own machinated doom.
And that became the first book in my original Fae Tales series - Game Theory.
It was my amazing readers who asked me to make this Tumblr, my amazing readers who asked me to write that original story, and they were the ones who asked me to make a Patreon (and then a Ko-Fi), and so in a way, they were the ones who let me know when I was ready to try making this work in a (slightly) more official capacity. They were the ones who believed in me enough to keep me doing this, and they still are. *waves to you all*
They were the ones who gave me visibility, I don't know that I did anything specific to make that happen, except writing the stories, turning up, and listening to them.
It's a very weird way of doing it and I don't know that anyone else has ever done it quite that way like this. I feel like a massive outlier in that sense. I don't relate to anyone who is starting out in professional subscription with no readers because I could never do that, my lack of confidence wouldn't let me. But there's aspects I think any author can replicate: I reply to all my commenters (except the trolls), because they're great and I want to support connection, community, and conversation. I embrace fandom and love all transformative works, and also, like 99% of my writing is free on AO3. (You don't have to make everything free, but it certainly doesn't hurt on AO3).
I mostly finish my serials and folks can trust my happy/hopeful endings and they can trust my hurt/comfort. And I'm pretty communicative! As you can tell by how much I'm rambling right now x.x I intentionally provide a safe space for queer people and neurodivergent people as much as possible, and write a lot of representation for us. I set out to make a space I would personally feel comfortable in. That might not work for everyone, but it works for those who stay.
From there though, I'd say a lot of visibility came from word of mouth, writing chapter by chapter over time (serials naturally pick up readers simply because they're often at or near the top of a tag or fandom category on AO3 - there is NO algorithm there), sometimes sorting by kudos, and me just posting about random stuff on Tumblr with good tags.
I still write fanfiction on another account (my impostor syndrome account) that has also had some people trying my original fiction. There's quite a few people who came directly from fanfiction to the original fiction because the themes were the same!
I didn't have the confidence to intentionally try and be a professional writer. When I started writing that fanfic I was writing it because I was depressed, sad, and I'd quit an unsatisfying job as a professional artist (I loved the art and my clients, I could never make the income part work). I didn't want to be a professional writer. I was writing as hooky, as escape from my real life, and as 'oh god I just need some hurt/comfort and I can't find what I want so I'll write it.'
To this day, I still write fanfiction as an escape, it's partly why it's now on a separate account to my original stuff (but even plenty of my original fic is indulgent and self-escapist in nature, which is maybe why other people find it escapist and cathartic as well).
In writing, financially, it makes more sense to publish books, or do serials-into-books, and develop a backlist of novels alongside the serials. I don't do that. I should, I plan on starting soon. I can point out a lot of the things that I either did wrong, or that I can see a way of doing better, because I didn't set out to be a professional writer, and I still put 'keeping it fun' and 'the readers' ahead of 'making money.' I'm not very mercenary and I make financially not great decisions in favour of 'but I enjoy it more this way.'
(That's partly because I am really very ill, and I can't afford to make myself sick through my work, and not enjoying it is the fastest way to do that).
What I do know is how to help create a community, though. And how to encourage and try and care for that community of people. How to respond to what they want and sometimes don't want, alongside what I want and don't want. How to have boundaries in that space. Well, I'm still figuring it out but I think I'm more comfortable with it than I used to be!
I also don't want to make it sound like I didn't know about writing before this. Long before doing serials for 10 years, I did creative writing and scriptwriting (among other things) at university. I wrote very technically correct short stories with sad little tragic endings that won awards and sometimes decent cash prizes. I hated it, and it put me off writing for years afterwards. I felt trapped in trying to write the 'correct' way. I am entirely unsurprised that to this day I reject standard formulas for novel lengths, and that in order to write, I kind of have to break a lot of the rules I was taught.
But I was taught how to write 'correctly' by Australian standards back in the early 00s (very spare, evocative prose). These days I follow a lot of scriptwriting / television drama beats in serials and have always really enjoyed doing it that way. :D
I'm meant to be talking about some of this in the Subscriptions for Authors podcast tomorrow and it's going to be a mess, as you can tell, lmao.
(There's something to be said about the lightning-in-a-bottle moment where I just wrote a fanfic I thought everyone would hate in a popular fandom and people were just ready for that story and it took off. I had no idea how to deal with it and it was very overwhelming and I had a bit of a breakdown a year and a half later over it. It's no coincidence that a year into the Patreon I paused it for 1.5 years and walked away because I couldn't handle it. But then I did some growing up and came back and figured it out.
But yeah I didn't do any of this the right way, or in a super intentional way. The only part I know I did well was supporting a community, and communicating with the people who turned up. And I did that for very selfish reasons - I wanted to be in a community, and I enjoyed meeting people who had things in common with me. I sometimes feel a little like a gremlin who just stumbled into a community and was like 'oh, um, I'm here, I guess.'
It's really everyone else who made it magical, but it did help that I think I am (in retrospect) pretty good at writing a hooky, addictive serial for the right kinds of readers. I cannot understate this enough -> learning how to write serials and exploring episodic television drama can be very helpful).
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