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#the fact that we all hyped up this moment SO MUCH in the months preceding it and honestly???? i feel like it still exceeded my expectations
chloecherrysip · 1 year
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A detailed list about everything I adore and cherish re: Mario and Luigi's reunion in the Mario Movie (to pair with this post of mine)
Luigi almost DYING but then happily, cutely laughing two seconds later once he sees it's Mario who's holding him because HIS BROTHER'S HERE, HE KNOWS HE'S SAFE NOW, NO MATTER WHAT
The way they just stand there and LOOK at each for a split second to register that this is really happening, and all the joy and relief on their faces!!!
How Luigi looks startled briefly when he lands on the ground but Mario is just :D :D :D :D personified and then Luigi mirrors him
How Mario is still powered up (obviously) so he moves SO FAST to grab Luigi in a big hug, and him being the tanooki, it must be such a nice, strong, soft, fuzzy hug, like a big blanket all around Luigi :)
How it's not just ONE really good hug, it's TWO really good hugs!!!!!!!
I WILL LITERALLY NEVER SHUT UP ABOUT MARIO HOLDING LUIGI'S FACE SO SWEETLY WITH THOSE BIG, MISTY, DEEPLY LOVING EYES
Just EVERYTHING about the way they framed it!!!!!!! the way the shot spins around them!!!!! it's beautiful!!!! like, at first i wished they had shown more of Luigi's reaction because it's SO focused on Mario but now I love that, i loveeeee watching Mario's truly heartbreaking and tender face journey without any cuts
Speaking of, it's amazing that Mario is SO emotional, even more than Luigi! The man is very choked up and just SO CLEARLY FLOODED WITH BONE DEEP-RELIEF AND JOY AND LOVE AND EVERY LAST SHOT OF HIS FACE MAKES GRAVITY LITERALLY ABANDON ME BECAUSE HE LOVES HIS BROTHER MORE THAN ANYONE AND HE NEEDS HIM BY HIS SIDE LIKE HE NEEDS TO BREATHE
FOREHEAD TOUCH FOREHEAD TOUCH FOREHEAD TOUCH FOREHEAD TOUCH FOREHEAD TOUCH FOREHEAD TOUCH
The way their noses bump together cutely as a result of the forehead touch, SOB
The way Mario initiates the forehead touch with his hand on the back of Luigi's head so GENTLY, everything about the way he interacts with Luigi here is SO GENTLE and i cryyyy
The quick shot when they both have their eyes closed in the forehead touch!!! Maybe incidental but the screenshot of it has ended my life, i'm a ghost now, goodbye
Mario rocking Luigi back and forth a little when they're hugging the second time and his hand gripping tight on his back ;____;
MARIO SWINGING HIM UP INTO THE AIR, JUST BECAUSE HE HAS TOO MUCH HAPPY ENERGY AND HE CAN
Luigi's BIG sigh of relief, so big it's like he's been holding in the breath since they were first separated <3
THE WAY MARIO IS LOOKING AT LUIGI ONCE THEY SEPARATE THE SECOND TIME. THIS BIG, DELIRIOUSLY HAPPY GRIN LIKE HE JUST WANTS TO HUG HIM MORE. CAN HE HUG HIM FOREVER???? MARIO IS SURE GOING TO TRY
Luigi finally registering what Mario is wearing and immediately, affectionately grabbing at him/teasing him like brothers do!
That Bowser is literally being forced to watch them hug from his ice prison atop the stairs LOLOLOL
That they're framed by the wedding arch that's a heart at the end because their relationship is the TRUE HEART of the movie :) :) :)
Basically just the fact that you can literally see these two brothers, who have been lost and sad and struggling for all this time, become WHOLE again right before your eyes because they have each other back and that's all that really matters
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Kinda wild that the announcement teaser for Fate/strange fake's upcoming TV special (airdate Dec 31) already has nearly 1.3 million plays (views?) on Twitter. It's been up for less than a month.
Not wild because it’s a Fate property, obviously. It’s not even really wild that F/sf is getting a TV special; we all knew an adaptation was inevitable, the question was only ‘how long would one be held off?’ Nah, It’s just wild to me that this TV special will be the first major animated adaptation of one of Narita’s works since the Durarara!!x2 ended in 2016. 
<snipping speculation re: the TV special and shoving it below the cut, since this post was just supposed to be a “wow this is wild” post.>
Man, if F/sf Volume 8 does come out in, say, January or February... I’m going to think happy thoughts and not “Baccano! Volume 23 top 10 betrayals” thoughts. I’m just going to hope the F/sf TV special will spotlight Ryohgo Narita’s name for mainstream western audiences and boost LN sales. On the one hand, it’s ‘just’ a TV special’. On the other hand, it’s a special seemingly hyped up by Aniplex and, uh, y’know, part of the Fate franchise.
Wasn’t F/sf the number 1 or top 3 ‘most requested anime adaptation’ in a poll a few years ago? That might account for some of the hype. Whether the special will lead to a 2023 summer TV anime like other Fate Dec 31 TV specials have, or whether it will be its own strange thing, the sheer fact of it finally happening is a Fate/strange feeling indeed..
It’s been pointed out that some other Fate adaptations have started with December 31 TV specials (Episode 0s) and gone on to have summer TV series, e.g. Lord El-Melloi and Grand Carnival. So...should we speculate this pattern repeats with F/sf? I haven’t really consumed anything in the Fate franchise and have little interest in doing so beyond F/sf, which I’ve been slowly and sporadically reading, so I’m not exactly familiar with precedent.
For instance, Fate precedent re: adapting incomplete source material. The LNs are at seven volumes so far and (though I’m not caught up yet) in the thick of the plot, and I’m not sure how a one- or two-cour anime would tackle adapting it. A two-cour anime would make more sense than one. Definitely not sure what a 24-minute TV special could accomplish, considering that F/sf is a bit like Baccano! with tons of stuff happening in one, two, three (etc.) days. 
Maybe the TV special will be an hour long or something; that would make more sense. Aniplex announced it in a livestream, didn’t it? Hyped it up? Is it normal for Fate TV specials to get the amount of hype it feels like this one’s getting? Am I imagining the hype due to my Narita bias? A long TV special would warrant it. A long special is almost necessary if they’re planning to introduce characters with it, because the entirety of Volume 1 is character introductions and couldn’t possibly fit into a half hour.
Oh, hm, the special could feasibly function as some worldbuilding / backstory set up. I’m guessing that most if not all Fate stories review Fate’s conceit for hypothetical newcomers, which is what Narita helpfully semi-does in Volume 1 (thank God, since I’m essentially a newcomer). Narita’s twist on holy grail wars is new—I understand that pretty much every holy grail war in all the Fate derivates has gone awry / atypically since...the first series?—the setting (Snowfield, Nevada) is new... so a TV special ‘orienting’ viewers makes sense. 
Except it makes sense only if the plan is 100% to proceed with a 2023 anime, so, who knows. R.L. (from the PSA teaser) and Ayaka (character’s VA returning) are both Volume 2 material, so... either the TV special is going to blitz through Volume 1 and end with R.L. and Ayaka as a huge cliffhanger / hype teaser, or possibly the special won’t function as a story episode at all and just be a compilation of ‘hype’ moments. That sounds... I mean, wouldn’t that just be spoiler central? I don’t buy that.
Precedent, huh. Also, since A-1 Pictures is handling the F/sf TV special, is it probable that A-1 would then handle a proper TV adaptation? Based on El-Melloi and Grand C., probably. Oh, wait, I forgot A-1 did that 2019 F/sf PV for the light novels—so make that ‘almost definitely’.
One potentially major aspect is that the TV special will have a simuldub, which, from what I’ve read, will be the first 1:1 complete simuldub of a Fate adaptation? Major for us since a simuldub will cast the spotlight on F/sf and concomitantly Narita’s name that much wider, even if the dub is terrible. The sheer novelty alone of a Fate simuldub may be enough to attract viewers. Er, beyond the existing big Fate audience, of course. I’ve also read that a simuldub was greenlit because F/sf is set in America (oh, Narita, you wag), but that’s no guarantee the dub will be any good.
....it’s also wild (well, weird) that I’m thinking this actively about an anime TV special, since I’ve barely watched anime these past few years. Could be that I’m aging out of anime, though, let’s be real, when I was an undergrad I was already more discerning. Could be that I’ve been in mental limbo ever since spring 2020 with the ‘advent’ (you know what I mean) of the pandemic and its affects on my grad school.)
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justanotherone16 · 4 years
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MHR needed to be shown to bridge s2 and s3. There will definitely need to be a small bridge between s4 and s5, both on a textual level because so much of s4 will be shown to be ‘unreal’ and also as a way to guide the audience towards what’s important. So MHR has both the case stuff with Anderson theorising how Sherlock did it and that he’s coming back, and how heartbroken John still is. It also had a double use in that Sherlock tells John “I’ll see you very soon” and that tells the audience the same.
So what am I getting at? Aside from wishful thinking I do genuinely believe that a minisode will precede s5: for a number of reasons.
1. To prepare the audience for s5 subverting the expectations of the masses. Many people did just accept s4, and since s5 will certainly retcon/ explain certain aspects of s4 in order to sufficiently resolve the series.
2. The BBC would like this. Theoretically if a minisode were to air after the conclusion of Dracula the bbc social media accounts and iplayer would experience enormous traffic. The Sherlock viewership is extraordinarily lucrative and important for the bbc. The minisode itself would be watched millions of times; and if Moftiss were to hint that Dracula had ‘Sherlock Easter eggs’ (subtextual meaning) then Dracula would also be rewatched on iplayer around the world. A minisode would be preferable for the bbc over a statement, photos or whatever which invariably would not be owned by them or bring them traffic.
3. It would go down an absolute fucking treat. It’s been 3 years with no content. Plenty of fans love the show but have broadly forgotten about it and cracked on with other things. They would get excited at 5 minutes of content and be drawn back in. The fans who are die hard would also absolutely relish new content. Those who were fans but ultimately left the fandom after what they considered a disappointing s4 will only be drawn in and watch a new series if there are strong signals that s4 is not entirely reliable. A minisode could appeal to all types of fans. It has been a really long time since s4 which was not as well received as other seasons- intentionally- but nevertheless from a marketing perspective a lot of groundwork needs doing in order to bring Sherlock back to the forefront of people’s minds. I don’t think that they could just drop s5 and expect it to do fantastically without a fair amount of marketing. If they want millions to tune in for s5 I think we need a snippet early on that raises huge questions/ cliff hangers.
4. They’ve set the precedent of a long period of hype. I remember the first promo pic for TAB released on the day they announced they were gonna do a special. It was July 2014 and it eventually aired in January 2016. Starting now/ piggy backing onto Dracula once it’s airing/ aired wouldn’t be hugely unusual, and given that it’s been 3 years already and s5 will be a ‘resurrection’ even in their own minds. They had tried to claim that it might be over at the end of s4 so I think they are aware that they will need to build up and drip feed information to fully re-engage the fans.
5. It also seems to me to be the most effective means of announcing “s5 is coming”. If they told a newspaper interviewer then there would be a much slower period of the news spreading. Especially overseas. They could say it in an interview but again that would have to be reported. An announcement on bbc1 via new content would initially be seen by loads of people who are watching at that time, then the newspapers could report. The bbc would also be able to claim the news as their own and be tweeting the clip, sharing it everywhere. People involved with the show could do the same. It’s the fastest and most effective way to get the news out and the bbc benefit from it coming out of their platform. And it’s not just a statement that can be disputed, it’s an actual clip constituting new content. It’s coming back, in fact here is a little insight for you.
6. - think about how many people think s4 rounded up well. They don’t feel it needs resolving or closure. A new series would be nice, but there are no questions that need answers, no cliff hanger waiting for a resolution. It’s just like “ah cool Sherlock is coming back I like that show”. It’s like making someone dinner when they aren’t that hungry- nice thought, probably save for later, but not bothered now. Giving new content will impress every fan. And if that content dangles a question that needs answering- which works on both a very surface level and a very subtextual level it kicks everyone into action. It makes the casual fans get excited and wonder what’s coming. It gives diehard fans a tiny bit of content they’re craving. And it offers the opportunity to tempt people back to the fandom who may have switched off in the aftermath of s4. An announcement cannot do this, a minisode seems like the only way to do all of these things.
7. They’ve filmed the escape room, a few minutes extra content could easily have been banked. Equally it could have been filmed during s4.
8. I don’t think that a simple ‘miss me?’ Would do it. It’s overused. It signals: “Sherlock is coming” but no longer ignites questions. If you believe the eurus story ( I don’t but plenty do) then you aren’t wondering if moriarty is back, because that’s been explained. I think it needs to be more impactful.
Other considerations-
why do I think moftiss need to whip the fandom up now? Could an announcement followed a few months later by a photo or something not do it? I don’t think so. Their marketing is pretty extra usually. And given the next series being a ‘resurrection’ in a huge number of ways, I think they need a longer period of hype. Start the hype with content and then drip feed the promo photos etc when people are engaged. It also gets people theorising about what’s coming next based on some new information that probably shocks or challenges what many casual fans hold true. At the moment many fans have internalised that there aren’t unanswered questions, there are no cliff hangers that need resolution.
@shylockgnomes I articulated my thoughts
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teaandgames · 4 years
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The Tea Times - February 2020
Well, we’re well into the year now. Christmas is a distant memory and all we’ve got to look forward to now are the distant, chocolatey eggs of Easter. Presuming, of course, that we’re still alive by then. It’s gonna be a rough year. We’ve got political upheavals, countries glaring at each other and an extremely infectious virus making the rounds. We’re in for a fun year, folks.
In fact the coronavirus pops up a couple of times in the news section. Was only inevitable, really.
At a Glance
Zombie Army 4, Florence and Lair of the Clockwork God released.
Prince of Persia: The Dagger of Time and Baldur’s Gate 3 announced.
Coronavirus delays!
Bioware are overhauling Anthem
Metro Exodus arrives on Steam
ConcernedApe urges everyone to chill out!
Quantic Dreams goes independent
The Releases
Everyone’s favourite slow-mo zombie shooter got its fourth installment this month. Adolf Hitler has now been banished to hell, which is nice, but Zombie Army 4: Dead War proves that the zombies are still dead and kicking. I’ve played a bit of the preceding game, the Zombie Army Trilogy and it seems like it would be good fun with friends. It was released on the 4th February.
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Florence seems like a bit of a funny one. It’s a narrative focused interactive story centered around the life of a girl named Florence Yoeh and the cellist, Krish, who she begins to date. Its dialogue involves puzzles that become progressively easier as Florence gets used to talking to Krish. I love that idea, and how it eschews standard difficulty progression. Looks like a charming game too. Florence released on PC, Mac and Switch on the 12th February (though has been on mobile devices since 2018).
Lair of the Clockwork God may not leap out at most people but it’s by the makers of hilarious ‘Time Gentlemen, Please!’, Size Five Games. Time Gentlemen, Please had a ridiculous sense of humour, which was helped along by the very rough graphics, that just made it a joy to play through. It had Nazi Dinosaurs, after all. Lair of the Clockwork God looks to be fairly similar, albeit with much better graphics. It splits itself in between the classic point’n’click adventure and ‘indie darling’ platformer which are headed up by Ben and Dan respectively. Dan’s Head is larger than his body so it fits at least one of the Indie Darling qualifications. Lair of the Clockwork God was released on the 21st February.
The Announcements
Prince of Persia: The Dagger of Time is an unusual continuation of the series, given that it’s a VR escape room. Still, this is a series that has had quite a few odd continuations in its time. This is not an escape room that you take into your home, though. There won’t be any knocking over of coffee tables. It’s a proper dedicated space that you, and a few friends, can visit. There’s time manipulation mechanics too, which seems pretty damn interesting. It’s coming to places across Europe and the US, so might be worth checking out if Escape Rooms are your cup of tea.
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While technically announced in January, I’d be remiss not to bring up Baldur’s Gate 3 at some point. It’s an old classic and laid the groundwork for a lot of modern RPGs. It’s being developed by Larian Games, who made Divinity: Original Sin and its sequel. So there’s some decent chops behind it at least. There aren’t too many concrete details at the moment, but sections of the city of Baldur’s Gate will be available. It’s also based on the 5th Edition of DnD, which I’m sure will annoy people. No release date yet but as we haven’t actually seen any game footage, it’ll be quite some time I imagine.
Viral Delays
There have been quite a few delays thanks to spread of the Coronavirus. The PlayStation 5 and Xbox Series X are both being manufactured in China, so they could both see delays to their release date, effectively delaying the next console generation. It’s not for certain at the moment, but given the spread of the disease it would not surprise me. Rather a delayed console than people working when sick, though.
The Outer Worlds is also facing a delay for its switch release, thanks to the virus affecting Virtuos, the team behind the Switch port. The physical will now be a cartridge as well. Still, a decent game delayed is still a decent game.
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The virus has also caused Sony to pull out of PAX East, over very reasonable concerns. My thoughts go out to everyone battling this virus.
Anthem’s Getting Some New Notes
It’s not often that a company admits their issues so much that they retool the entire game. In a blog post, Bioware acknowledge that the players - and they themselves - wanted a lot more from the game than is currently being provided. They’ll be retreating back to the workshop to work on loot droops, long-term progression and the end-game. Apparently, it’s going to be one hell of a rework, as it’s going to be more than an update can realistically provide.
They’ll still be running the current Anthem though, so it shouldn’t disturb any current players. It’ll be interesting to see how people react to the rework, given that there seems to be a lot of effort planned.
No Longer Exiled
One of the first games to become exclusive on the Epic Games’ Store and spark a lot of fury (me included), Metro Exodus, has now slunk its way onto the Steam store after a year of being exclusive. It’ll be interesting to see what this does for Metro Exodus now. Will it see a decent spike in sales or will it go down quietly? Time will tell I guess.
It got respectable reviews either way, so if you were bothered by the choice of game store then you can be bothered no more.
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Keep Calm and Play Stardew
ConcernedApe, the one-man-band behind Stardew Valley, put up a tweet reply saying that he was working on two new games. The first definitely takes place in the Stardew universe, though is not a farming game. The second is a little different. He’s unsure where it sits, world-wise, but will likely have some links back to Stardew. As is expected, the tweet blew up massively, with gaming sites picking it up and running with it. A lot of pressure on a man just trying to make games he likes.
As a response, he’s put out a second tweet telling people to calm down. He doesn’t want to generate loads of hype about it as nothing ruins good games quite like hype. In his own words, he is ‘not setting out to make the next indie smash hit’. He just wants to make games he’s happy with. I think we can all respect that.
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Quantic Dream is Dreaming Alone
The developers of Detroit: Become Human have decided to go alone. They’ve worked with an all star cast, as well as a handful of big publishers, but it seems they want some control themselves. Not that David Cage didn’t have control, mind you. There’s no doubting where his control was. Either way, they are now free to make the games they want. What that will result in will be anyone’s guess.
It does also mean they are in a position to help other developers, though. A good gesture by them, so I hope we can get some interesting indies out of this. Either way, we’ve had twenty-three years of Quantic Dream being shackled to publishers. Good or bad, it’ll be interesting to see what they’ll do with twenty three years unshackled.
That’s all for February, see you in March!
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kalluun-patangaroa · 5 years
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Suede brush up
The Guardian, 21 October 2010
by Jude Rogers
(This is the actual article The Ministry Of Sound photo shoot was done for)
Drugs, ME and despair sent the poor urchins of Britpop their separate ways in 2003. Now Suede have come roaring back to life.
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'Much less interested in the persona of Brett Anderson' ... Suede's frontman at the Ministry of Sound, London. Photograph: Christian Sinibaldi for the Guardian 
This year, in the first flush of spring, a band that time forgot played the gig of their lives. "It was so special, it was impossible to leave it behind, wasn't it? We had to keep picking at it, didn't we? It was like a scab." The once long-fringed frontman who led the band that launched Britpop – albeit against his will, Brett Anderson reminds us – sits in a hotel room on a darkening weekday evening, remarkably untouched by both time and excess, recalling Suede's performance at the Royal Albert Hall in March. Next to him, drummer Simon Gilbert and keyboardist Neil Codling are similarly Peter Pan-like; bassist Mat Osman is in New York; while Richard Oakes, the young pup who replaced guitarist Bernard Butler after writing to the band's fanclub, is in the gents. 
"He's hiding," says Anderson. "He's terrified. Be gentle with him."
In 2010, something remarkable has happened to Suede. Nearly 18 years after their debut album became the fastest-selling in British history, and seven years after they split not with a bang but with a whimper, they are, incredibly, the talk of the town. Next month, they release a carefully curated Best Of – Osman says on the phone, later, that Anderson has spent months labouring over it, making his own CDs to discover the best running order. In December, they play the O2, their biggest-ever non-festival show. This is all thanks to a gig they played for Teenage Cancer Trust back in March, preceded by two "practice runs" at London's 100 Club and the Manchester Ritz. At the Royal Albert Hall, they were a revelation: five men in their 30s and 40s playing at full throttle, as if the world was going to cave in once the curtains came down. When they played Metal Mickey, they received a standing ovation that went on for five minutes. Oakes finally enters the room as we discuss it, and smiles shyly when he realises what we are talking about. "I thought someone had walked on stage, or something. It was genuinely unexpected."
"That's the one moment that I'd relive for the rest of eternity," adds Anderson. "And I did actually say on the night – here's your bold quote if you want it – I've taken a lot of drugs in my life and nothing compares to it."
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Anderson at Royal Albert Hall, London, in March 2010. Photograph: Yui Mok/PA 
Everyone laughs. Suede know who the press expect Anderson to be: the easy-to-parody commuter-belt wordsmith, still in love with suburbs and skylines, nicotine and gasoline. The old dog still deploys flamboyant one-liners – when Gilbert's lost phone turns up in his pocket, for example, he says, "Oh, come on, Simon, this isn't Arthur C Clarke's Mysterious World" – but in 2010, Anderson is much more self-aware. He is, he says, "much less interested in the persona of Brett Anderson", and even has a sense of humour about having a parodist on Twitter, something you couldn't have imagined 15 years ago.
Since Suede broke up in 2003, all the members' lives have changed hugely. As well as making three solo albums and reuniting briefly with Butler as the Tears, Anderson has married and gained a stepson "who likes being read bedtime stories about pirates", and lost a father, who died in 2005. Gilbert moved to Bangkok as soon as the band split, and now drums for two bands called Futon and Goo ("that's G-O-O"); Codling became "a keyboardist for hire" for Natalie Imbruglia, among others; Osman became an editor of the online zine le cool; while Oakes has been working quietly on a new band, Artmagic, though he had not been on stage since Suede played their last note seven years ago.
But then Teenage Cancer Trust came calling. At first, Anderson didn't know whether reforming would be wise. "There were two conflicting voices," he says. "One saying I'd love to play those songs again, I'm really proud of them. Another saying I should leave well alone." He spoke to Osman and Codling, called Gilbert on Skype, then spoke to Oakes – the least convinced party. Oakes stands out from his bandmates in other ways today: he wears a beige jacket and scruffy jeans while the others are stylish in black; he has a receding hairline; and he still looks acutely aware that he filled Butler's shoes, despite co-writing some of Suede's biggest hits. "I was thinking, 'Oh God, can I do it, revisiting the past?' All these emotions, I didn't think I could cope." Osman will also admit late that he had his doubts: "Men in their 40s performing teenage songs … it could have easily gone horribly wrong."
Anderson confirms there were lots of difficult conversations. "But if it had been the wrong thing for one of us, it would have been the wrong thing for all of us. We kept persevering because we knew there was still something there."
To decide once and for all whether a reunion would work, this version of Suede (Oakes joined in 1994, Codling in 1996), went to a tiny rehearsal room near Anderson's house. It was the first time they had played together for 10 years (Codling left the band in 2000 because he was suffering from ME). It was crucial there were no managers or roadies present, explains Anderson, so the five musicians could just drink tea and chat, and then hook up their instruments. They played Filmstar first, and it sounded amazing, he says. "We also noticed a purity in those songs, because we'd had distance from them," adds Codling. "It also helped everyone remember," adds Anderson, "why they were written in the first place."
As the Albert Hall show approached, Osman remembers them discussing how important it was that they present the music free of frills: "It had to be like five boys playing the Southampton Joiners Arms. To hide behind anything would have been cheating. We had to do the opposite."
Anderson felt they had a point to prove, too. "I don't think there's ever been a point in Suede's career when we haven't. We've always had our doubters. We've always polarised opinion." He stops, then smiles. "Although there's part of me that quite likes that, you know. I never wanted to be in someone's fifth-favourite band."
Suede were born to be divisive: from early on, they were criticised for being the beneficiaries of media hype, even though they had spent years in various bands playing "in front of three people". Later on, the fact that Anderson had been involved with Justine Frischmann, who became the frontwoman of Elastica and dated Blur's Damon Albarn, helped transform Britpop into a class-fuelled soap opera, with Blur cast as foppish class tourists, Suede as poor urchins looking at the stars and Frischmann a black-clad princess tearing them apart. Anderson doesn't think about the other Britpop bands now, he says, though he is still close friends with Frischmann, who now lives in LA; they had dinner together with their spouses last year, and he wishes he saw her more often.
By 1994, as Oasis became more popular, it became clear that Suede didn't fit into Britpop any more, even though it was still a year before the scene's commercial apogee. Butler's departure also gave the critics extra fuel for the fire. "They realised that a part of our armour was missing," recalls Anderson. "That was the first time I realised that people often run in packs, and when they smell blood, they attack."
Suede didn't want to run with a herd, though – and their second album, Dog Man Star, was deliberately anti-Britpop for that reason. "We didn't want to wave union jack flags. And I didn't want to talk about my life any more, or include any references about living in London on the dole. It felt weird how they became Britpop references, really, and how quickly they got turned into beery cartoons."
Anderson was also missing the departed Butler. "He's an amazing musician, so I missed him in that sense. And the two first Suede albums were obviously very special." Butler has played a big role in putting together the Best Of, Anderson says. "It was really nice: the two of us sitting together listening to Suede songs in the studio for the first time for nearly 20 years. A really lovely trip down memory lane." Anderson won't go into detail about their friendship, but thinks they made a good album together as the Tears, although they were naive not to realise how much the idea of their reconciliation being a de facto Suede reunion would overshadow it. Butler, though, will have no part of this reformation.
Instead, Suede's current lineup is centred around their most commercially successful spell, one that gets overlooked because of the excitement of their early breakthrough. 1996's Coming Up produced five top 10 singles, and also made Suede famous in Europe and Asia. They all remember that time fondly, Gilbert says: "It was make or break, but also really exciting. We were all waking up each morning not feeling any pressure." Things only went awry with 1999's Head Music. Codling was getting ill, and having to send ideas in by email; Anderson "was off my head on buckets of drugs"; Oakes, whose guitar parts were getting replaced by electronics, was "switching off", he says. "Which I really regret."
By 2002's A New Morning, the band had grown apart, and Anderson was trying to tear Suede's sound into pieces – partly, he now realises, because he didn't want there to be a band any more. "I think that we shouldn't have made that record, quite honestly." He persevered out of sheer bloody-mindedness – wanting to prove to the doubters, once again, that Suede hadn't been a flash in the pan. Instead, the band broke up amicably with a run of full-album gigs at London's ICA, which they nonetheless remember as quiet final flourishes. "We didn't go out the way we had planned," Osman says. "We should've gone out in a blaze of fists in Bangladesh, or something."
Quietness seems inimical to Suede: Anderson misses the danger and fierceness his band used to thrive on. "I do find it weird that the last 10 years hasn't thrown up a new definitive genre. It seems that music is here to placate now, rather than provoke. Maybe a sense of apathy has crept in, or people's lives are too comfortable. No one wants to inspire extremity, as we used to do."
Perhaps sticking around beyond the winter tour would help make this happen, I suggest. The room falls silent as the notion floats around. "At the moment … we don't know," Anderson says finally, making it clear he is the ringmaster. "I think we'd have to be convinced that it would be the right thing to do. You know, has the moment passed, or should we pick at the scab again?"
Next year, after all, he releases another solo record, a big rock-inspired album – although its energy has, he admits, been fuelled by Suede's reunion. And everyone agrees that something has changed in all of them in the wake of the reunion. "The fact it happened 20 years after the band formed – isn't that wonderful? Who's to say it couldn't happen again in the future?" Anderson raises his hands, and his cheekbones gleam in the evening light as it falls through the window. Everyone smiles, and understands. This isn't yesterday's man.
The Best of Suede is released on Ministry of Sound on 1 November.
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happymetalgirl · 5 years
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The 60 Best Metal Albums of 2018
2018 was such a huge year for metal, and I know that every year is great for metal with the abundance of fantastic artists big and small out there, but this year felt so big to me, perhaps because of so much of what the music this year was the soundtrack to, but also for the sheer number of unexpected masterpieces. This year I reviewed 170 metal albums, not including the 15 I briefly talked about missing in 2017, which is more than the total number of albums I even listened to across all genres last year, which is weird because I have actually been busier this year than last. But I am rather pleased with how much more I was able to immerse myself into metal this year, at all levels of accessibility, and given the fact that the coming year might come with some changes and limitations to my output, here’s to 2018, and the 60 incredible albums (LPs and EPs alike) that captivated me this year.
Also, this should go without saying, but this is not just my opinion, these are objectively the 60 best metal albums of the year, and if you disagree, well then you’re wrong.
60. Coheed and Cambria – Vaxis – Act I: The Unheavenly Creatures
I was expecting to kind of tolerate this one at best, which is weird because I enjoyed the band’s last album quite a bit. But this album took me on such a little nostalgia ride through my adolescence and the music I enjoyed at that time in my life. I’m glad I got an album like this that can make me look back at that part of my life fondly, because God knows lots of other stuff makes me look back with a little bit of shame.
59. Harm’s Way – Posthuman
A fresh batch of lethal Chicago hardcore with a modern update, no bullshit, no nonsense, just punishing, crushing, proficient metallic hardcore that adds to the genre’s growing dominance within metal.
58. Unearth – Extinction(s)
I was so glad to hear Unearth put out an honest, classic metalcore album (with a few modern updates as well) instead of following so many of their peers into the clutches of radio rock pandering, and Extinction(s) is an excellent example of the punch the mid-2000’s style can still pack.
57. XavlegbmaofffassssitimiwoamndutroabcwapwaeiippohfffX – Gore 2.0
I’m amazed a comical grindcore album actually had the content to sustain an hour’s worth of songs, both playfully mocking and proficiently conjuring the absurdly gory brutality of the genre on a tremendous variety of creative tracks whose impossible-to-articulate lyrics are well worth reading along with.
56. Bloodbath – The Arrow of Satan Is Drawn
Even performing below their peak form, Bloodbath is a force to be reckoned with in death metal, and The Arrow of Satan Is Drawn is a fine representation of their continued mastery of the genre. The slight drop in chemistry due to their less frequent and consistent output since Mikael Åkerfeldt’s departure can be felt a bit on this project, but even so, it’s a crushing album that I am glad to have from them this year.
55. Jesus Piece – Only Self
An excellent debut from the hardcore freshmen, Only Self isn’t the most adventurous of hardcore albums, but it sure hits the nail on the head and makes up for its lack of novelty with fiery performances.
54. Chelsea Grin – Eternal Nightmare
It was a quiet year for deathcore, but not a bad one, as Chelsea Grin made a resounding comeback of sorts after their lackluster 2016 album. Eternal Nightmare finds the band seemingly taking noted from the likes of Carnifex and Fit for an Autopsy, who all trimmed the fat on their respective deathcore styles and modernized their sound to help them stand out more.
53. Deadspace – Mouth of Scorpions
Any EP that makes this list must be doing a lot right to surpass so many other albums, and the three songs Deadspace bring to this album are among their best, returning after their slightly disappointing LP last year, to the potent DSBM that drew me to them in the first place. The band have announced a new album for early next year, and this EP has me rather excited for it.
52. Summoning – With Doom We Come
With Doom We Come was definitely one of the most interesting pieces of folk metal I have heard in a long time, with Summoning taking their winding, cinematic, Tolkien-inspired ambient approach over the course of eight songs. I liked the way the band was able to transform he central motifs they based the songs around in interesting ways for the extended lengths they took.
51. Panopticon – The Scars of Man on the Once Nameless Wilderness, Pt. 1
The heavier of the two discs from Panopticon’s double album this year showed Austin Lunn’s slight imbalance in his compositional strength when compared to his second, folk-driven disc.
50. Machine Head – Catharsis
I know a lot of people hated this album for Robb Flynn’s preachiness before and during the promo cycle and on a few moments on a few songs on the album, but honestly, it really wasn’t that preachy when you actually got into the lyrics, and there were a lot of good deep cuts on the album that I kept coming back to. As a pretty big fan of Machine Head, I do agree though, yes, this is rather subpar for them given we’ve been blessed with a string of truly tremendous albums over the past decade or so. But this album’s weakness lies not in its “SJW-ness” or Robb’s politics. It’s an album that shows the band’s creativity wearing thin, which makes sense in the wake of Dave and Phil leaving the band a few months ago. Catharsis sounds like a very natural progression from the diversity of the incredible Bloodstone & Diamonds, just an unfortunately watered-down version of that album. Nevertheless, I think there is enough quality on Catharsis to consider it a good album, even it will naturally be outshined by The Blackening, Burn My Eyes, and Bloodstone & Diamonds.
49. Impending Doom – The Sin and Doom Vol. II
Deathcore album of the year right here; Impending Doom came back after a relatively long break, sanded off the rust, and picked up where they left off with The Sin and Doom Vol. II, an album of straight-up early 2010’s-style djenty deathcore bangers.
48. Wreck and Reference – Alien Pains
This surprise, four-track EP showed a lot of Wreck and Reference’s experimental sides within black metal, as well as their proficiency at industrial rock on the two songs in the middle. It’s definitely a thirst-quenching appetizer for whatever their next album might be.
47. Innumerable Forms – Punishment in Flesh
One of my favorite debut releases, Punishment in Flesh was in many ways this year’s answer to Primitive Man’s Caustic, not a cheap rip-off of that project, but definitely one that carries a similarly pessimistic and relentlessly sludgy atmosphere, although much quicker and less drone-y than Caustic often got. It’s a great start for this band and one that has me eager to see where they take their sound next.
46. Frontierer – Unloved
The Car Bomb comparisons this album has been piled atop with are certainly warranted, though I’m not sure I’d say Frontierer show the same knack for groove that Car Bomb did on their 2016 album. Nevertheless, Unloved is a properly punishing and comprehensive mathcore album. At just under an hour, the band prove they can still hold attention spans with the sheer madness they harness.
45. Thou – Rhea Sylvia
This was the third EP to precede the release of Thou’s full-length album, Magus, this year. I enjoyed the grungy twist the band took on their signature sludge sound, especially on songs like “Deepest Sun” with some sorrowful vocal harmonies that hearken directly to Alice in Chains.
44. Holy Fawn – Death Spells
Holy Fawn take an incredibly beautiful and extremely nature-inspired approach to the sounds of ambient black metal on this album. It’s a truly welcoming and meditative album, and one that I think makes a great case for the lighter side of black metal.
43. Judas Priest – Firepower
Judas Priest came back with such an unbelievably powerful classic heavy metal offering this year, indeed a late-career masterpiece and one that proves how passionate and talented the band still are. It’s an album that showcases their expertise with the style without coming off as joyless exhibition.
42. Thou – Magus
Thou’s full-length album of 2018 is definitely their most well-produced and sonically pleasing release with the way everything from the down-tuned guitars to the drums and bass are allowed to shine simultaneously to best represent Thou’s signature sludgy doom. Compositionally it’s pretty on par with most of their work in this lane too, but it’s really an album more about the thick atmosphere than anything else, and that it certainly delivers.
41. Halestorm – Vicious
Definitely my favorite straightforward hard rock album of the year, this record has so many tightly composed rockers, and with such a tasteful note of heavy metal, I couldn’t help but repeat so many of the songs on here throughout the year. It’s a bit inconsistent, but when it’s high its really high.
40. The Body – I Have Fought Against It, But I Can’t Any Longer
Finally, after a few poor splits and collaborations that made me more irritated than hyped for their following full-length, The Body did pretty well on their new, focused LP. It’s in many ways The Body as usual, but with a few new twists that make it an interesting experience and not just a rehash of previous efforts.
39. Echo Beds – Buried Language
It was a good year for experimental black metal, and this one was one of my favorite pieces of it. Definitely in line with Wreck and Reference, this album takes a slightly more industrial approach than W&R usually do, and it is a thrilling, interesting listen all the way through.
38. Mamaleek – Out of Time
Speaking of experimental black metal, Mamaleek continues to push the genre’s boundaries into more hushed, folky territory that still retains the sinister quality of the genre, and this is probably their most comprehensive foray into the black metal unknown, yet they sound so comfortable and confident doing it.
37. Wayfarer – World’s Blood
Another American black metal release, World’s Blood is a more standard display of the style’s post-metallic power, though with a subtle Western flair itself. With five focused, well-constructed pieces, it’s a pretty engaging listen each step of the way, and one that does well to highlight its subtle differences from the rest of the ambient black metal crop.
36. Deafheaven – Ordinary Corrupt Human Love
And on the topic of American black metal, we have the fourth album from Deafheaven, one that I was a bit confused with at first but still ended up loving for its nice representation of the band’s brighter side. It’s an album that reminds me so much of the love I have for certain people and how unperfect, yet precious and beautiful it is.
35. Behemoth – I Loved You at Your Darkest
Along with Deafheaven’s new album, this was probably my most anticipated release of the year, and as much as I knew it was likely not going to outdo The Satanist, I was pleased with how well this album continued from where Behemoth left off on that album. Channeling the same grand, biblical style of blackened death metal the band had found their sweet spot in, it came with a bit odder experimentation, but not enough to sink the album. Overall, it’s a respectable follow-up to one of the best death metal albums of the new millennium.
34. Philip H. Anselmo & The Illegals – Choosing Mental Illness as a Virtue
I like the angry death metal anarchy that Phil’s band conjures on this album. It and Phil’s unfiltered vocal aggression are a nice match for each other, and it makes for a wild ride all the way through. It’s definitely an album whose appeal is based on the rawness of its delivery, but it’s not just senseless cacophony; the band clearly know how to harness this type of death metal and let it rage on a long leash in their favor.
33. Keiji Haino & Sumac - American Dollar Bill: Keep Facing Sideways, You're Too Hideous to Look at Face On
This one is favorite collaborative release of the year with Keiji Haino and Sumac playing off each other’s respective styles so well, knowing how to ebb and flow within the waves the other creates, it’s a very noisy and odd release, but one that finds everything on here in such a complimentary form. I wish more collaborations in metal had this kind of well-worked chemistry between artists.
32. Of Feather and Bone – Bestial Hymns of Perversion
One of the year’s earlier and most punishing straight-up death metal releases, Bestial Hymns of Perversion is all meat, no fat, and such a quick, but ripping example of death metal at its rawest and most primal.
31. TesseracT – Sonder
As short as Sonder ended up being, I definitely found it to be a step up from Tesseract’s previous album, with the band doing well to craft the kind of shimmering progressive metal anthems that Daniel Tompkins can shine on.
30. Sumac – Love in Shadow
It was a good year for Sumac, coming through with a strong collaborative effort earlier in the year and then following up with their third LP. At only four songs, the album makes the most of the long time is has with each piece, and it’s one that I found myself coming back to so often throughout the year. I think the band outdid all their previous efforts, including their other collaboration this year.
29. Horrendous – Idol
Watching the evolution of Horrendous has been fascinating for the past several years, and seeing them transform into a fully-fledged progressive death metal juggernaut on Idol is one of the most rewarding sights to behold. The band channel raw, snarling growls and expert instrumental power on this album. The band still manage to retain their harsh, ugly roots, but pour that malice into a much more elegant form on this album, and I am definitely here for it.
28. High on Fire – Electric Messiah
It was a pretty big year for Matt Pike, and a major part of that was High on Fire’s follow-up to 2015’s Luminiferous. Taking a bit more of a proggy approach to their thrashy sludge metal worked out pretty well for the most part. It’s in many ways, High on Fire as usual, but also a more extensive application of their gruff, no-nonsense metal.
27. Portal – Ion
The wait between this album and their harrowing Vexovoid was well worth it as Ion captures the band’s most abysmal and spaciously apocalyptic sound in the form of chaotically collapsing technical death metal compositions that take a tremendous amount of listening to fully wrap one’s mind around.
26. Watain – Trident Wolf Eclipse
Watain’s long-awaited follow-up to The Wild Hunt finds them taking it back to basics in the shortest time frame yet, and as overshadowed as this album is likely to end up being next to albums like Sworn to the Dark and Casus Luciferi, it’s still a fiery piece of straightforward black metal that I have enjoyed all throughout the year.
25. Evoken – Hypnagogia
Definitely one of the most thrilling death/doom releases I’ve heard in a good while, Evoken go in for the long haul on this album and come through with a thick, well-cultivated atmosphere of gloom and remorse.
24. Thou – The House Primordial
This was he first-released EP leading up to Magus, and it did so well to concentrate Thou’s harsh black metal side into an interesting arrangement of songs that quickly establish a deep, sardonic atmosphere that takes that side of Thou to the extreme.
23. Thou – Inconsolable
The second EP of the three, and my favorite, is not really a metal album at all, but one whose sorrowful beauty I kept returning to. I love the vocal features the band brought on to give each of the moody, grungy songs on here a unique flair, and the band’s excellence with this softer style of music is incredible.
22. Architects – Holy Hell
One of the most triumphant metalcore albums I have heard in a long time, and one on which I think Architects managed to outdo themselves. Overcoming a crippling death to carry on with =, I think, their best album to date is certainly a feat to appreciate.
21. Sleep – The Sciences
This album took a while to grow on me, but grow it did, and I found myself enjoying and appreciating the thick walls of sound of a genre I had previously been apprehensive about. After finding the most fitting way to listen to this style of music, I can say now that I do enjoy myself some stoner metal.
20. Vein – Errorzone
Definitely one of the most punishing hardcore albums of the past few years, Errorzone is a bold amalgamation of nu metal and metalcore that takes the best of both worlds and smashes them together in an explosive array of violent noise that shoots Vein straight to the upper rungs of the genre.
19. Carnation – Chapel of Abhorrence
Another excellent debut album, Chapel of Abhorrence gave Bloodbath and Cannibal Corpse a run for their money with the dense brutality Carnation were able to conjure up on this album. Without any real notable weaknesses, this album is a tremendous opening statement for one of death metal’s most ambitious newcomers.
18. Polyphia – New Levels New Devils
This was such a fulfilling and unique math rock album that took the swagger of hip hop and made the band’s instrumental show-y-ness even cooler and flashier, elevating it above the autopilot mush of the style.
17. Hissing – Permanent Destitution
Another excellent debut album, this time channeling the experimental noisiness of black metal into a harsh, slightly industrially ambient experience that no other album has really ever captured before. It’s the kind of album that appears to be just standard abrasive black metal chaos on the surface, but the way the band work with so many different musical ideas and swirl them round so well o this album is what makes it so intriguing.
16. Imperial Triumphant – Vile Luxury
And on the topic of intriguing music, Imperial Triumphant come through with one of the most uniquely blues-y, jazzy incantations of death metal this year. Taking the eerie dissonance of traditional jazz and mashing it together with the apocalyptic sounds of death metal to convey the metropolitan filth of the Big Apple.
15. Andrew W.K. – You’re Not Alone
This whole album is the injection of positivity metal needed not just this year, but more of in general. While it’s on the borderline between hard rock and heavy metal, I still found it to be a refreshingly uplifting and encouraging set of songs that embody the type of positive outlook on life that I think needs more endorsement in heavy music. And of course, it opens with my song of the year, “Music Is Worth Living For”, which just perfectly captures my deep love and appreciation for music, which the rest of the album continues unashamedly.
14. A Perfect Circle – Eat the Elephant
Eat the Elephant was a lot softer in most parts than I and a lot of fans were expecting, but A Perfect Circle really proved that their return to music was really based on artistic inspiration and not financial desperation with the evolved and magnificently cohesive sounds they traversed on the album’s various tracks.
13. Infernal Coil – Within a World Forgotten
So many strong debut albums this year, and Infernal Coil’s was definitely one of my favorites. Channeling the heaviest side of Leviathan’s menacing and abysmal depressive black metal, Infernal Coil conjures a short, but enthralling experience on Within a World Forgotten. It’s one that I continually return to for its massive, abusive heaviness and one that makes me eager to see how Infernal Coil continue to shape their sonic identity in the years to come.
12. Obscura – Diluvium
As much as I like Obscura, I was surprised with how comprehensively thrilling Diluvium was. Wrapping up all the musical ideas that have enhanced the group’s progression through the years, the same band that made the stunning Akróasis return with clearly developed chemistry to expound upon their previous work
11. Ghost – Prequelle
It took bit of adjustment from what I usually enjoy about Ghost’s music to appreciate this one. It felt so off at first, but after a while the extra extra cheese melted over this album is really just the very essence of Ghost taken to such a campy and unpredicted extreme, and it is all executed so tactfully and brilliantly underneath the album’s fun externa.
10. Alrakis – Echoes from Eta Carinae
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It’s one single song, but I chose not to include it on my top songs list because it would be redundant talking about it here too, and I did want to express its greatness in the context of its comparison to other albums. However, this song, unlike most extensive proggy epics, really is one long, sprawling piece that takes its time to push and pull and really swirl in a well-thought-out aura of ambient black metal that manages to stay fascinating all throughout its one-of-a-kind ride.
9. Anna von Hausswolff – Dead Magic
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I know this one’s not really super metal, but the thick sets of horns, organ, and tom drum beating against the gothy appeal and dark ambiance Anna von Hausswolff constructs is something I have been enjoying so thoroughly this year, and for many of the same reasons I’ve enjoyed so much of the dark ambient metal on this list.
8. The Atlas Moth – Coma Noir
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This was such a fulfilling album that captured the ascension of the band’s evolution beyond standard post-metal-flavored blackgaze and into a realm all their own. The grooves on here, the sludgy riffs, everything about this record from a stylistic and compositional standpoint was so satisfying as an elevation of the band’s sound.
7. Rivers of Nihil – Where Owls Know My Name
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Such a breath of fresh air for technical progressive death metal and such an exponential continuation of growth for Rivers of Nihil, the pure emotion this album is album to pack into such an ordinarily soulless genre is something to behold and something I have loved relistening to all throughout the year. As nuanced as it is, it sacrifices nothing in the way of death metal brutality to get there.
6. meth. – I Love You
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This has been by far the most criminally underrated debut by any band this year. Although only a five-song EP, the band showcase such a compelling excellence with the harsh, abrasive chaos they wrangle on here, mashing the harsh blackened noise of a band like Full of Hell with the whopping hardcore punch of the kind of metalcore pioneered by Converge and recently enhanced by groups like Code Orange. These few short songs are all such an incredible display of prowess with a bold blend of styles that makes meth. THE band to keep an eye on for future releases.
5. Revocation – The Outer Ones
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Revocation quite possibly outdid their already phenomenal discography on this album with a shift in focus toward cosmic technical death metal while still maintaining a firm grasp on the thrash roots that have given their music the grounded appeal in delicious riffs and solos. The Outer Ones is such a tremendously technical yet tasty release, I have been so thoroughly enjoying it this year. I love all the delicious guitar work and tasteful bass on this album and of course the magnificent drumming too, it’s all so awesome. Hell yeah Revocation, hell yeah!
4. Gevurah – Sulphur Soul
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After a strong enough debut in 2016, Gevurah made an even more emphatic perfection of their blackened death metal sound that rivals in-form Behemoth on this four-track EP. Somehow without simply aping the Polish giants’ sound, Gevurah manage to capture the grand carnal essence of albums like Evangelion and The Satanist in a few sharp pounders boiling with cultish aura to give the band’s ravenous death metal a sophisticated lining.
3. Zeal and Ardor – Stranger Fruit
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I was completely and pleasantly surprised with the thoroughness and the quickness of the band’s remedying of the flaws the held Devil Is Fine back, while pushing their sound forward with confidence and justified assuredness into bold new territory, coming through with so many incredible and diverse songs. This was exactly what I wanted from Zeal and Ardor, and I’m amazed I got it so quickly after their debut last year.
2. Daughters – You Won’t Get What You Want
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Such a hellish and truly terrifying comeback album that shatters expectations or boundaries set by the band’s previous work, this album has such a primal and theatrical appeal to it that really works its way deep into the psyche and exposes the darkness in all of us, which is catalyzed so fearsomely by the unreal harsh noise across the album that the band so neatly and meticulously weaves into their performances. This album really captures the darkness of the human condition and the degree to with civilization has enhanced, rather than mitigated it. I love this album; it’s like nothing else I have ever heard.
1. Khemmis – Desolation
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My Twitter fed and my songs-of-the-year list definitely gave this away, but Khemmis’ third album, Desolation, is far and away the most perfect album I have heard since Gojira’s Magma in 2016, and definitely my favorite album of the year. This album is just dripping with catharsis at every step of the way, and I have not been able to resist it all year since hearing it. From start to finish, it is nothing but raw, emotive heavy metal with a somber doom edge that the band still manages to twist into something incredibly triumphant. I cannot give this album enough love. After sitting with it for so long this year, I can say it is undoubtedly an unprecedented improvement upon the already excellent Hunted, and one that established Khemmis as heavy metal’s most exciting new band.
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crystalnet · 6 years
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Sonic Forces is Good
Sonic doesn't really slot into any of the semi-nebulous interests that this blog has previously covered but I just had to make an exception because I have thoughts on the blue blur's new game, especially in light of everyone going crazy for Mario Odyssey and the fact almost all professional reviewers as well as various critics on youtube have been basically taking a wrecking-ball to this game. Sonic fans themselves are left mostly enjoying the game (if the subreddit is any indication) and kind of sheepishly acknowledging the pretty low metacritic scores with a bit of a shrug--a pose any true Sonic fan has gotten used to taking in the past decade. I want to talk just very briefly about the problem with Sonic in 2017 and anytime past the year 1998 really and why perception of his non-side-scrolling games seem critically flawed and misguided...
First of all, 3D Sonic has basically always been a mess. Now I should mention before getting deep into this, Forces is my first Sonic game since Sonic Heroes and Sonic Advance 2, the former of which wasn't even as fun as the flawed SA2 and the latter of which should be considered Sonic 5 (or 6 if you count Sonic CD) for all I care, in that it is an excellent expansion of OG Sonic style (shit like grinding on rails, updated Sprites and even Amy as a playable character were great additions). Those two games though are indicative of the whole series: the 3D ones are always problematic while the 2D ones don't seem particularly hard to make well. 
I think there is a big range of how fans and critics view the series, but it seems as if the 3D games are either held to the standard of Adventure 1 and 2, which were always pretty flawed games, or else held to some non-existent and unattainable standard. But we should be clear: Sonic never had his Super Mario 64. Adventure 1 comes close, and that game does a lot very well, but it introduces a lot of things which would plague the 3D games forever. I'm mostly talking about the fact A1 and A2 are want to have all these additional playable characters besides Sonic and yet, Sonic (or Shadow) levels are always clearly where the best level design and most fun is to be had. 
Why force characters like Big the Cat or E-102 Gamma down our throat, when almost all the Sonic levels are amazing compared to levels where you shoot at things or hunt for emeralds. Like extra characters are kind of intrinsically fun when your a kid, but it always felt a bit like padding to me to play the Tails/Eggman and Knuckles/Rogue levels in SA2. So the gold standard for the 3D games becomes about 1/3rd of the content in the first two games?
What I'm trying to say is that Sonic Team never knew exactly what they were trying to achieve with these games it seems. It's like they continued the tradition of Sonic 2 and 3 with Tails and then Knuckles being added by eventually just adding a shit ton of characters to every game, effectively diluting the experience. I'm not even a big fan of Mario 64, but clearly that game is critically lauded, whereas the Blue Blur just couldn't seem to make that same transition. Heroes is literally all about adding characters, along with bright, colorful presentation which barely masked the weakened level-design. Then beyond the critical face-plant that is Sonic ‘06, Sonic Team's goals with these games seem even more unclear than ever and the warm embrace of 90s Sonic seems further away then ever before during the past decade or so.
You have a couple of weird "story book"-style spin offs on the Wii like the Black Knight and Secret Rings which really push the boundaries of what a Sonic game can be (seemingly to mostly bad reviews), Sonic Unleashed, which is literally split between somewhat traditional 3D gameplay and the kind of totally different style of gameplay a la non-Sonic levels in the Adventure titles (werehog Sonic...) and then a few games that seem to be headed in a more stable direction: Sonic, Sonic Colors, Sonic Generations and to a slightly lesser degree, Sonic Lost World . 
Like I said,  I haven't played any of these since Heroes, but I've been reading up and looking at all of Somecallmejohnny's videos on youtube to get a sense of how people feel about these, and these last 3 seem to be on the up-and-up in terms of critical reaction from both critics and fans. But Generations was in 2011 and since then it's been mostly an onslaught of Sonic Boom games and I'll do us all a favor and gloss over those completely. While Lost World tweaks things a bit with a run-button, Colors and Generations built on the more traditional half of Unleashed and heavily featured the boost mechanic which lends itself to a new kind of level design which is considerably different than that of Adventure 1 and 2.
I guess the long-winded point that I'm trying to make is that Sonic Team has basically been having an identity crisis since 1998. Not a single one of these stands as a true precedent for the series in that the best of their lot--Generations-- is still one of those meta, self-aware entries since it combines modern and classic sonic, quite literally. I do really wanna play those last 3 I mentioned because they seem like they are on the right path, but I'm sure for every fan, there is still a disappointed nay-sayer. 
This leads me to my final point though, and that is that Forces, for me personally, is a pretty damn good idea of what 3D Sonic is. I think people were putting a lot of pressure on it since it's been a while since a true 3D entry that wasn't a Boom spin-off, but also because of Manias success. Mania from earlier this year was really great, but it's great in a mostly regressive way.  Yes, the four new levels are fantastic and Christian Whitehead did a awesome job of capturing the "magic" of the first 3 games while refining things like the controls and amount of sprite-frames and adding some cool extras as well as those dope Chaos emerald bonus zones, but the success it had is based off of design-principles from nearly 25 years ago. 
I can't complain at all, because it's a really fun game and a great way to revisit classic vibes and levels, but I hope it's the beginning of a sea-change for Sonic Team's approach and not just a blip. Mania 2 for instance could revisit/remix the underrated Advance trilogy, or Sega could grow some balls and let Whitehead and other fan-developers like him step up to the plate and either design a full fresh side-scrolling entry OR something like oh I don't know Sonic Adventure 3?
Either way, the game generated a lot of hype which Sega capitalized on by dropping Forces a few months later. And me and like half of hard-core fans are pretty happy with the game and that's about it. Same old story since SA2: new 3D game comes out, gets mediocre reviews, half the fans are on-board while the other seem even more disappointed than professional critics. Everyone seems to have a clear idea of what Sega should be doing with their 3D games, but no one can really agree. 
Well I for one think Forces is on the right track. It's not perfect, but it's not really trying to be the next big game (they make that clear every single time they release a 3D title that isn't SA3). It's only 40 USD which I think denotes that it's to played in-tandem with Mania, so you got your classic Sonic on one hand, and your new-fangled and always-problematic-to-somebody 3D Sonic on the other. Also it's worth noting that I play this on the Switch. I think the Switch magically makes any game better for being played on it, and yeah I can't really imagine playing this on PS4. The option of portability makes any game better IMO, and Switch just adds this x-factor to any game right now, I can't totally explain it (will write another post all about it).
The game hold ups though, and beyond the novel trifling that is the character-designer/OC, the level-design is better in my opinion than most are letting on. I'm not sure yet if anything comes close to my personal gold-standard for 3D Sonic levels (Radical Highway and City Escape) but the sense of speed is often phenomenal, but I don't think there is any more of those moments where you are forfeiting control than there has always been since even the Genesis games, which is something I've seen some critics complain about. I admit I was slightly taken back by the locked camera, and often-times narrow corridor-esque levels, but once I got the hang of it, I realized that this is a more faithful translation of classic Sonic into 3D than the more free-roaming styled levels of Adventure games. 
People seem to get mad when there's too much precise platforming in Sonic (Marble Ruins..) just as some assail it for feeling like an auto-scroller at other times. It's like fans approach the series with the same confused priorities that Sonic Team themselves have sometimes displayed. I like the generally arcade-y feel of the levels though and re-visiting them for the purposes of refining my runs/time is enticing in the way it was back in the Sonic/Shadow levels in SA2.
Sonic is a weird, platypus of a genre unto himself: Neither pure platforming, racing or trick-based sports game a la Tony Hawk/SSX, he is all of these things and none of them at the same time. And I think these levels capture that excellently. What he isn't are slow and awkward Emerald-hunting levels or shoot-em-ups, but Sonic Teams seems to always shoot for more diversity in game-play than just Sonic levels would allow for, and that's where the Avatar levels come in, retaining the style and speed of the Sonic levels, while also expanding it slightly with Ratchet and Clank-style gun-play that seems to stand-in for awkward shit like the Eggman/Tails levels in SA2. And yeah this does mix it up nicely. 
Something else I've been seeing is that it's too easy and the levels are too short, and I just hope people are playing this on Hard mode (the requisite for hard mode is simply if you have played Sonic before according to the game itself). Other criticisms I've seen simply don't resonate, like people complaining about the controls of the Sonic levels, which just did not stand-out to me as being something I noticed. I like the variety of 2D and 3D, and think it strikes a good balance. 
So yeah, I basically just wanted to write this big ass post to explain why I think it's good and why other people should STFU, basically. Sonic isn't Mario, and never had been. His games are not explicitly all-ages, timeless crowd-pleasers. His games have always been faux-edgy, psuedo-platforming/racing hybrids that click hard with some and leave others cold. They are also explicitly for kids in a way that Mario games aren't, and it's a kind of complicated point but I think professional critics should take into account this shit was never designed for a 30 year-old to enjoy. That's literally why Mania exists. A 10 year old now-a-days might enjoy Mania, but a lot of that game nearly amounts to being a joke that someone born after 1999 couldn't really get. 
So, basically I'm all for trying new things, perfecting a formula that never quite existed and honing in on the good parts of some of the first Sonic games, and I think that's what Forces does. Also the story is sick. Some Sonic fans actually get caught up on the story which is insane to me because its like following the plot of a Tom and Jerry cartoon, but this shit hit some fan-service high-points for me (great cast of characters that mostly glazes newer shit and honors OG Adventure 1 and 2 shit, a slightly "darker" tone, Classic Sonic seeming chill af compared to real Sonic, and cameos from old-school bad guys, for instance). So that shouldn't be a factor in your review if your over the age of 9, is what I'm saying, but I actually dig it despite that. 
Yes, it could be improved upon, but I think it’s an excellent starting point for the developers to build on, so hey why not add Whitehead to this team, as well as few of the level-designers from the other Boost games (Colors, Generations, Lost World), refine the controls and level design a bit and BAM, you got yourself a worthy candidate for the true, long-awaited Sonic Adventure 3 that all true fans have been waiting for forever (even though the Adventure games weren't perfect to begin with so this is a wish that contradicts my other points but still). What I think I'm saying, is if this is what they can do in a $40 title with a relatively small dev-team from what I've read, then what can they do when they go all in? Or are they too scared? Well these reviews might scare them off from even trying again and that's what I'm worried about, but Sega needs to grow some balls, and go all-in for the next release and lay-off the Pachinko-onslaught, or at least funnel some of that Pachinko-gold into developing the next game. Like I said, Sonic isn't Mario, and he doesn't need to be, or need to have games like the big cross-generational 3D Mario games that come out every 5-8 years or so. But you know he could if he wanted to, and I think Forces shows a pretty good way forward. Until then, try opening your heart to the Blue Blur if it's been a while-- who knows, you might just be surprised. Smell ya later, dreamerz~
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bluriginals · 7 years
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Quest for the Northwest Review
@gfdeepwoods @mysteryseeker
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Sorry to keep you waiting!
It's been a long time coming, but it finally came! Not only since the last Blu Blogs (all the way back in March; yikes!) but since I made the promise to provide a review of Quest for the Northwest for a member of its crew (all the way back in June). Now I know what you're thinking and I will tackle these thoughts in order of importance:
1.) What's Quest of the Northwest?
It's the first installment of Gravity Falls: Deep Woods, a fanimatic based series chronicling some adventures in between the normal episodes of Gravity Falls
2.) jesus /march/
yes i know i'm awful
3.) Someone requested you to review their stuff?
i know it's so exciting!
ok maybe none of you were thinking that but i was and it was so flattering and cool and stuffs
4.) Does this have anything to do with the Mystery Hut review?
Only vaguely; MysterySeeker (who I'm assuming is running the project) saw it and thought I was apparently good at this so they asked me to throw some of my...'me' their way.
5.) You promised this review in mid July and it's almost October. What do you have to say about that, HydroPants?
Uuuuuuuuh...there's my ride?
Now in my defense, the first part was released January 16th and the second Hirsch Day and that's a 5 month wait so if anything I'm like, 3 months fashionably early!
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Read and weep, boys.
Alright alright, in all seriousness deepest apologies for me taking SO long to get to this. Getting that feedback on time is likely important for whatever you guys are doing with Deep Woods moving forward and it's just plain unprofessional. Really sorry to you all! But enough apologizing, let's get to the review of...
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If you haven't already watched it, you should check out part 1 here .
As I stated before, I might not have known about this or looked into without my Mystery Hut review and as I stated there, I was really hyping that project up. Since then I've learned to abolish hopes/dreams and reject happiness, but the thumbnail did give a good first impression. It had a well-crafted quality to it and had been made specifically TO be the thumbnail. This really contributed to my gut feeling that Quest for the Northwest would really be something special. And let me tell you it is DEFINITELY really good. However, rather than talking about it on its own, allow me to spend the entire review judging it not only by its own merits, but by comparing it to Mystery Hut. Naaah, just kidding I'll leave that ol' coot alone. Before I we go in on the story, let's talk about the presentation. Oh my.
Presentation
This presentation is just /amazing/. It's really like taking a step back into Gravity Falls as if nothing's changed (as much as you can in an animatic sense). Starting off with the sound direction, Quest for the Northwest has a distinct element that truly gives it the GF edge any project attempting to emulate the original series needs: the music and audio cues. Brad Breeck's music fills the scenes it needs to and adds to the atmosphere so much. However we aren't dealing with Johnny Test or a 4Kids dub here; the fanimatic knows when to stop talking and deliver some golden silence.
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This example from early in the episode where Mrs. Northwest discourages Pacifica from playing with the commoners utilizes sound cues in a way that emphasizes what happens in it
I can't think of a true example of silence off of the top of my head, and it's likely that many scenes use a more lowkey part of the OST, but that works towards the same objective: quieter, more somber moments that appropriately juxtapose the louder ones. It never feels like these silences are too long, awkward, or the result of someone flubbing a line or not being able to think up some dialogue to put in the place of said silence. Speaking of flubbing lines, there's basically none of that: the casting and voice direction are extremely solid. I feel as though some of the people from Mystery Hut (THIS AND TWO THINGS LATER WILL BE ONLY COMPARISONS I SWEAR) may be 'reprising' their roles in Quest for the Northwest (which will hence forth be abbreviated as QftNW) and if they are I gotta give some shout outs to them and the voice director because the delivery and inflections of every line are just right and more. You really get a sense of the emotions and mindset of the characters with every word they say and on the whole the inflections feel very reminiscent of GF. Dipper, Pacifica, Jeff and Preston while not perfect matches are honestly good substitutes and deliver every one of their lines the way you'd imagine the real VAs to. Soos is honestly spot on aside from not being as deep but the real star of the show is Mabel. Though she isn't a near perfect match like Soos, whenever I hear her voice actress speak I can actually feel those Kristen Schaal-isms in her; not just through her dialogue but how she says certain words and just her voice in general. There's even special attention to detail in some places like when Jeff's voice breaks when he's pepper sprayed and in some instances, you can even tell what a character is saying based on their mouth in a single frame.
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You can EASILY tell that Jeff's saying something with an 'L' sound, and while you don't have to mark little things like this in boards unless they're really important, I appreciate it a lot.
The only gripes I have with the sound (and they're admittedly minor) is that I feel like Part 1 is a bit quiet, even at max volume and Snadger's hiss audio in part 2 is loud. Like, if you have it at 100% prepare to get that faux jumpscare chord feel. But these really are nothing in comparison to the great sound in this fanimatic.
Upon my first viewing of the episode I was blown away at how well-crafted and consistent the art was. I could NOT believe that there were that many boarders; 4 at most. But I found myself shocked to see a plethora of different artists names flash on screen during the credits (16 to be exact; 4 times as many as appeared). On the second viewing, I was definitely able to distinguish more than 4 styles, but 16 is still WAY more than I'd ever guess. It's just so consistently good, on-model, and expressive, its many artists are able to carry it together with pride.
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This shot in particular is really pretty, so I wanted to highlight it :)
Sure there'd be occasional hiccups like Dipper and Mabel's heads being squarshed in some frames or the first portion of Jeff's beast slaying plot but you still get a genuine sense of effort from each and every frame/artist and (Mystery Hut comparison incoming) not ONCE does it ever stoop the low, haphazard inconsistencies and disregard of the Gravity Falls artstyle as Mystery Hut did. In fact, it goes so much further beyond that. Just...take a look.
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(Nearly) Every. Single. Face in this project oozes with the Falls. I absolutely loved it and it was a pure joy to look at. Not a second goes where something isn't moving and it's in the best way: each frame is logical and compliments the one preceding and succeeding it. I can honestly imagine so many of these frames transitioning smoothly from one to the other in animation and this level of attention to detail and desire to express a genuine Gravity Falls experience is commendable to say the least.
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They remembered dramatic, shading using close-ups and in some shots they even bothered to put in unique towns people that fit the style! Cute!
But the biggest thing of all that propels this to new heights artistically has got to be the understanding of the characters.
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QftNW has such a great understanding of Gravity Falls' characters not only in how they talk but equally as important: how their physical body works in relation to other objects as well as themselves.
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Dipper's (audience) right hand has such a nice depth to it and the way Pacifica's hair bends on the bench looks like it jumped straight outta the show.
But there's on example that stood out to me above the rest. Just...look at this beautiful  8 frame scene where Dipper and Mabel take off their Pacifica costumes.
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Forgot how tumblr shrinks wide images like this, so here: bask in the full glory of these frames!
Whoever drew this is my Super Star, the 1-Up Boy (or Girl). It's on model, it understands how the individual 'pieces' of Dipper and Mabel work (hair, arms, face etc.), it has touches like their changing facial expressions and Dipper turning his hat forward. I just can't do it justice this scene is so /good/. MysterySeeker when you get to this, please give that boarder special shout outs. I love this scene so much aaaaaaaaaah
Alright that's enough gushing about the glorious art and sound. There's one last remark I'd like to make about the presentation. The episode managed to get in a special monochromatic full version of theme which is great, but in the end the episode totaled out to /27/ minutes. Now, if that's what they want to go with that's absolutely fine. Nothing wrong with having your Gravity Falls fan series run a couple over the normal limit. But if they really want to go for that Gravity Falls feeling they should cut 5 of those minutes.
Story and Characters
Quest for the Northwest's basic premise is that Dipper and Mabel decide to go out to a parade being held to honor the election of the holder of the best running gag, Tyler Cutebiker. However upon seeing a miserable Pacifica in the parade Dipper and Mabel (mostly Mabel) callout to her and try to get her away from the parade and by extent her parents. All isn't right however as with Jeff's role as leader being questioned due to his inability to find a new queen, the town's precious princess may find herself in more trouble than she's bargained for. The basic story definitely shows lots of promise, particularly in the idea of having an episode where the Pines twins both interact with Pacifica. But before we really go in on that let me talk about the structural elements that hold up this story.
As stated in the presentation section, the visuals here are on point and they really propel the episode forward with great action based gags, both subtle and dynamic. Jeff rubbing his eyes after being pepper sprayed and Preston's reactions to all of the filthy commoners being near him (Soos especially) added to the scene SO much.
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Don't touch me, PEON. And on a similar note...
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Don't touch me phone, PEON.
The characters aren't just moving through each scene as lifeless dolls, occasionally making flanderized quips that are supposed to remind you "YUP THAT'S THEM". That wasn't uh, that wasn't supposed to be a Mystery Hut sneak diss either I just wanted to say that the characterization is great. Speaking of that third Mystery Hut diss, it's finally time to get to it as we talk about the characterization. Mabel's characterization is MILES better than it is in Mystery Hut. There she was a spouting faux-Mabel non-sequiturs and generally being a flanderized nuisance. But here? Her dialogue isn't substanceless; it's endearing, and smart, and feels SO Mabel. And being that this is QftNW, it's not just her dialogue. It's her actions. How she moves and the things she does: licking the beard hair twice (and ultimately eating some at the very end), her "balloon sense" in scene 2, picking the cotton candy off the bench when they hear people calling for Pacifica and then sliding next to them when they look behind the wall.
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It culminates into making Mabel feel well represented and because she's one of our two protagonists, it's pretty important to have her on point. And that my friends is that LAST you'll hear of Mystery Hut for the rest of this review. Probably ;)
I think that Pacifica was handled really well too! Some fans would've had her be a complete 180 from her appearance in Northwest Mansion Mystery, having her be all nice, and kind, and forcing Padippica down our throats in a way that feels unnatural, Pacifica still retains a lot of her personality. She's clearly only JUST learning to be better person and it's the gradual type of character development that I love to see.
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Pacifica says "It's ok, most people are terrible at what they do." and not only is this a funny line but it feels perfect for a kid who's only steadily learning to drop her rich girl tendencies.
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Sort of reminds me of the Steven Universe episode "Beta" where Peridot is showing Amethyst and Steven the Beta Kindergarten and making remarks about the gems that emerged there that really bring out her more Homeworld-like habits.
Jeff's pretty well-handled as well. Due to him being more of a recurring character in the series he's got nothing that really stands out but he's still well represented, especially in relation to the show. Basically all of his dialogue feels right at home with him. Though there is one action he takes in the story that particularly stands out, and that's retrying the Norman scheme from Tourist Trapped. I know this seems like the type of thing that'd I normally whine about and call forced reference/fan-pandering, but the way it goes about is such a unique parallel to Dipper and Mabel's encounter. The Gnomes are NOT the smartest creatures in Gravity Falls, so it makes perfect sense for them to double down on such a make-shift plot. It further expands on the parallel by having the plot fall apart very plainly. Him stumbling over his words, dropping the hand, and just coming on too strong coupled with Pacifica not buying it at any point and eventually fighting her way out is a serves as a smart subversion of Mabel's encounter with them, helps advance the plot in a unique direction. On the topic of throwbacks that brings us to Dipper and well...
For the most part I believe Dipper's also himself. At first I was thinking he was being a bit of a downer but honestly, it fits Dipper to be resistant against things like going to the parade. Him not thinking about Pacifica's huge milestone in Northwest Mansion Mystery (NMM) where she disobeys her parents is a little bit harsh but things really go over the edge when after the twins manage to get Pacifica off the float, Pacifica mentions that while appreciative, she doesn't want to be caught with them for fear of more punishment from her parents. Dipper replies to this by saying "See Mabel, she hasn't changed at all. And here I thought you were gonna start trying to break the world's worst chain".
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Barring the fact that reprising the "world's worst chain" in the context of demeaning Pacifica comes off as absolutely brutal seeing as the line was such a landmark part of NMM (it was the thing that made Pacifica finally consider a change of heart), it feels very forced. Dipper didn't need to say something that cut so deep AGAIN especially after Pacifica saved ALL of their lives not out of obligation but out of wanting to do the right thing. And that's just the world's worst chain part; the fact that he says she hasn't changed at all? Way too much. And considering that she's just doing something as little as running away from a boring parade and not tricking Dipper into exorcising a ghost it was really unwarranted for him to go nuclear on her like that. Honestly this is the only instance of bad writing in this entire fanimatic. Like, Pacifica not wanting to consistently disobey her hella strict parents again makes sense. Has the Fear of God never been put into this boy by Mr. and Ms. Pines?
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But don't let this minor blemish make you think it's NO good. The episode's writing is honestly SO good. And it's referential/injoke humor definitely isn't a hit or miss in most cases. You know, based on the fact that I gave 1 hit example and 1 miss example; I didn't want it to come off as QftNW being a crapshoot when it comes to reference jokes. It's very subtle but you can catch things like 'Dope Dog', an obvious reference to Cool Cat who we all probably know from YMS, Pizza Guy being jibbed YET again,
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Shout outs to whoever boarded the first montage too btw
Alex Hirsch's face being on the TV and name somewhere else in the episode, the former Mayor's honorary statue and the fact that it has 2012 on it,
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You guys KNOW they would've had to vague the date if this was a real episode.
And best of all Pacifica's response at the end when asked if she wants to visit the shack. If you don't get it, listen to how she responds to Dipper. You'll get it. QftNW is just plain good at balancing the worlds of emulation and fandom. I salute you fair fanimatic.
As you could guess from how much I've gushed about the characterization, the writing is a joy. The jokes are very much Gravity Falls and from start to finish this episode is doing its best to give you that feel when you have GF.
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On first viewing this had me /ROLLING/, oh my god. What a great way to start off an episode.
And it keeps this kind of stuff up throughout its entire run. BTW shout outs to one of the guys who said "MS. NORTHWEST" while they were looking for her. This is so random but the way one of them said it honestly sounded like professional VA work. He knows who he is. Alright that's enough goofing around. How do I feel about the actual plot, the meat of the story separated from the writing/art framework? As stated before I truly believe this to be a great fanimatic. Its production efforts are high for a fanmade project and you can just tell lots of love and heart were put into every aspect of it. But if I'm being quite honest, I found the actual plot sort of weak. The writing itself was top notch so that did it a lot of favors but if you take a step back, you realize that not a lot really happens. Like, a lot HAPPENS but not a lot of substance happens. The episode deals with two primary conflicts: Pacifica trying to take a break from her daily routine and avoid her parents and Jeff trying to prove he's a worthy leader. Both are handled in a pretty straight forward manner: Pacifica avoids her parents all day and worries how they'll react, Dipper and Mabel come up with a valid excuse less than half way through the episode; Jeff tries to kidnap Pacifica, fails, the kids pity him and help him out by doing the classical costume farce and all is well. It's lacking the strong character plot (ex. Mabel questioning if she is a good person in Last Mabelcorn, Dipper confessing his crush in Into the Bunker, Dipper and Mabel wondering if Stan is really what he seems in well, Not What He Seems, Soos learning how to deal with girls/the fear of being alone in Soos and the Real Girl etc.) present in nearly every Gravity Falls episode. Even the segments within Bottomless Pit! and Little Gift Shop of Horrors managed to place some significant character plots that easily feel just as strong as the real episode's despite them not actually happening. Here minor conflicts arise, but they're never anything that hard to surmount or quite frankly, that interesting. After letting it sit with me for a while, I realized that
1.) The episode has two montages. Not that having two is some abominable sin they should've avoided at all costs, in fact montage 1 is great for giving an abridged showcase of the kids day together. Montage 2 on the other hand doesn't exist to parallel montage 1 (showing an advancement/decline), or show anything of interest in general. It's just your normal training montage. It has funny jokes but it seems sort of excessive. Montage 2's results are a total flop and result in them having to think up a b plan. The fact that montage 2 is ultimately not important isn't even lampshaded, in fact it's more played as unfortunate with how Jeff nearly cries. I'm not saying that montage 2's failure should've been played for laughs, especially since in episode the failure is punctuated by a gag, just that in the end montage 2 was a bit cliche and unnecessary.
2.) Pacifica's presence in the second half feels sort of extra and as if it's there primarily so we can get more Dipper, Mabel, Pacifica relationship-growing-time fanservice. Which is not to say that is at ALL a bad thing (the bit in the last scene before the credits scene is SO cute and not forced at all I love it), but when you're trying to write a good story, particularly a Gravity Falls one, having a strong central conflict to carry the episode is pretty imperative. One easy example I can think of off of the top of my head? There could've easily been parallels drawn between Jeff and Pacifica and the pressure from the obligations they have to their families. Jeff on his only simply isn't that compelling a character and making him into a compelling character that late into Gravity Falls isn't that beneficial. He isn't locked out of development due to being a recurring character, but having him have his own little arc that ultimately contributes to Pacifica's (a major character) would've been a better choice. There's obviously more than one way to do things, but that's something I thought would've worked out well.
3.) The title "Quest for the Northwest" doesn't reflect the episode's contents. Jeff's easily apprehended by Pacifica so there's no such quest to speak of and it isn't a clever bait-and-switch title like "The Ricklantis Mixup" because Pacifica defeating the gnomes on her own isn't the big bait of the episode, it's just a nice little parallel to Dipper and Mabel's encounter. Had it actually been about Pacifica being kidnapped and Dipper and Mabel going on a quest to save her whilst say, Pacifica decides to help Jeff out of pity after she breaks free on her own, eventually coming into her own as someone who's taking the first steps to being a better person, THEN it could've been called Quest for the Northwest. It would have the double meaning of not only Dipper and Mabel being on a quest to save Pacifica (the Northwest), but Pacifica being dealt her own 'quest' in helping Jeff out. But that's just me spitting out a specific theoretical I liked, there's tons of ways the title "Quest for the Northwest" could've been justified. The episode's plot just isn't one of them.
4.) Last and certainly least, the black eyebrowed Gnome who's clearly trying to usurp Jeff really isn't relevant. He's shown as the leader of this growing insurgence, but all he really does is talk mad game in two scenes and get absolutely destroyed in an admittedly funny scene. He didn't need to be his own character and the gnomes dissatisfaction could've been more properly represented with a mob rather than a man...urr, gnome. But really, this is a drop in the bucket compared to the bigger issues presented in #1 and #2. Had those been more refined this would just be an outlier rather than a cherry on top of a problem cake. A single layer problem cake mind you, but still a problem cake.
But enough of the negative: in the end Quest for the Northwest is a satisfying episode that captures the soul of Gravity Falls magnificently well despite its faults. An absolute must see for Gravity Falls fans, and if you for some reason read this review without watching it, check it out part 1 and part 2 here. There's plenty to see both writing, visual and gagwise that I didn't spoil, and honestly? Not seeing it is a disservice if you like Gravity Falls a lot. Definitely worth a watch. 8/10; MUCH better than Sonic Lost World.
th-that's my thing now guys. any time i give a number rating it's also quantitatively compared to sonic lost world u
Anyway enough of me babbling, if you enjoyed this fanimatic like I, you should check out their tumblr page for updates on whatever they have in the works . Pretty sure the next episode coming is being titled "Deep-Rooted Misunderstanding" so look out for that, cause I know I will! And while you're here, you might as well check out some of the rest of the this blog and see if you find anything you like. Stay tuned because next week, we're going to be talking about Sonic Forces and/or Mario Odysse-- on second thought let me not get back on my bullshit and promise next week, see you guys in june lmfao
52 notes · View notes
yosttravis · 4 years
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Checking in on Bill Mitchell, The Godfather of Being Wrong
I thought the Krassenstein Twins era would be the low point of Twitter. Remember the shirtless cartoons? Remember all of the conspiracy theories? I suppose Seth Abramson is still chugging along. While the worst part of Democrat Twitter is hunting for the latest and greatest ten-pronged Donald Trump conspiracy theory, the worst part of Republican Twitter is doing what they do best, full and unadulterated gaslighting. No one does this better than takist Bill Mitchell. Bill prides himself on Being Right All Of The Time -- he’s a few months away from betting Diet Dews against Skip Bayless. Anyways, the best of the best gaslighters in this niche do two things well: they signal boost when they were right, and they bury where they were wrong. Burying comes in the form of either pretending they never said that (Mitchell is an exceptional tweet deleter), or moving the goal posts (he’s even better here). Mitchell has had a lot of takes on the coronavirus outbreak. Like many of us, he has zero subject matter expertise. That didn’t stop him from screaming to a rabid, half-million follower base about the danger coronavirus didn’t present to the American public. Of course, as the obvious severity of the issue has become more and more obvious, Mitchell just changed his tune -- April has seen him spending his days begging for an economy open-up, pretending death counts are fake, and calling out people like Anthony Fauci as Deep Staters. It should be noted that math isn't particularly Bill's strong suit.
Interesting that ActBlue raised an average donation of $30.38. This would imply people are donating in uneven numbers, including pennies, which would be odd. OR it would indicate untraceable foreign donations and an exchange rate translation, which would be illegal.
— Bill Mitchell (@mitchellvii) April 21, 2020
But it wasn’t always like this! One thing about Twitter is you can just .. kind of .. go back in time. January and February were reserved for occasional thoughts about the virus, China’s role, and the like -- mostly boilerplate stuff. In March, as limited cases spread into the States and concerns grew over the preparedness of the United States, Mitchell took it upon himself to carry as much water as he could for the federal government and their role in the pandemic. As time elapsed, Mitchell predictably transitioned his arguments and measurement criteria to whatever looked favorable for Donald Trump on a given day. Even a thirty day snapshot of this is comical. This is a daily collection of tweets from as far back as .... March of 2020.
Can you imagine the absolute PANIC if COVID-19 numbers were as bad an COMMON FLU numbers? https://t.co/hVzlwlbxWZ
— Bill Mitchell (@mitchellvii)
March 1, 2020
Imagine if we ever hit 60K dead here in the States. Imagine!
The USA is one of the most traveled to destinations on the planet. The fact we only have 88 confirmed COVID-19 cases and 2 deaths is a true credit to President Trump's efforts to keep us safe.
— Bill Mitchell (@mitchellvii)
March 2, 2020
Am I right in thinking the vast majority of US cases of COVID-19 were acquired outside the US mainland? So in essence, those really aren't US cases at all. They are international cases of people from the US.
— Bill Mitchell (@mitchellvii)
March 2, 2020
COVID-19 began by people eating infected snakes from a Wuhan market. Wuhan death rates highest by far. Is this due to lack of care or because ingesting the virus in food makes it more potent? Is China slowing down because people are no longer ingesting it just as with SARS?
— Bill Mitchell (@mitchellvii)
March 3, 2020
Imagine for a moment that COVID-19 targets only unborn children, killing a million American babies in the womb every year. The Democrats would be outraged, calling for Trump's impeachment for, "failing to protect the most vulnerable among us." We could rename it to ABORTION-19.
— Bill Mitchell (@mitchellvii)
March 4, 2020
As you know, abortions are ... contagious?
And so what if the mortality rate of COVID-19 appears higher in some places than the flu? You will NEVER get 31 million cases of COVID-19 in the US. You will NEVER get 34,000 deaths from this disease. And for the flu, 34,000 deaths is a SLOW season. https://t.co/eMDKepUd2V
— Bill Mitchell (@mitchellvii)
March 6, 2020
COVID-19 is serious and needs to be limited. But so is the flu - much much more serious. Closing down events, businesses etc. is overdoing it. The best solution. If you are sick, stay home. Don't go to see the Stones with the flu.
— Bill Mitchell (@mitchellvii)
March 6, 2020
As biological weapons go, COVID-19 is pretty mild. I mean, compare that to some of the NASTY stuff they came up with in WW1.
— Bill Mitchell (@mitchellvii)
March 6, 2020
COVID-19 isn't the flu. Until COVID-19 infects 31 million and kills 34,000 Americans, the flu is worse.
— Bill Mitchell (@mitchellvii)
March 6, 2020
Coronavirus "survivor" had a 3 hour fever of less than 100 and not a single symptom since there.
— Bill Mitchell (@mitchellvii)
March 7, 2020
So every time a new virus comes along that kills 3500 people worldwide we shut down modern civilization? COVID-19 seems to share a lot of common goals with climate change activism, doesn't it? Coincidence?
— Bill Mitchell (@mitchellvii)
March 8, 2020
How big a deal is COVID-19?
— Bill Mitchell (@mitchellvii)
March 8, 2020
(As an aside, this is one of any million of examples of Bill moving goal posts. First it was nothing, then it was real but not as bad as the flu, then it was like the flu. And so on. You may know this, but Bill Mitchell -- not a doctor.)
I am seeing more and more trollbot accounts calling themselves "Trump supporters" who aren't and are spreading COVID-19 #fearporn. This is a concerted effort by the left to over-hype this. It's obvious as yesterday they called for banning Trump rallies.
— Bill Mitchell (@mitchellvii)
March 9, 2020
There are a bunch of these but Bill’s surprise that this global health issue may not be political and, well, Republicans can actually be concerned with their health ...
Will companies start mass-layoffs for the COVID-19 dip? Unlikely. Hiring and training new staff is EXPENSIVE and CEO's understand this is all hype-driven. They don't want to unleash their hard-earned staff so their smarter competitors can scoop them up cheap.
— Bill Mitchell (@mitchellvii)
March 9, 2020
Certainly not an economist either.
How can Democrats say Trump is failing in his COVID-19 response when America is clearly outperforming the planet by leaps and bounds in prevention? More #FakeNews. https://t.co/VC1EO4J4nW
— Bill Mitchell (@mitchellvii)
March 9, 2020
The amount of hyper-hype surrounding COVID-19 is truly without precedent. Other than 15 people who died at an senior acute care facility in WA known for poor virus protections in the past, SEVEN Americans have died from COVID-19. SEVEN. Did you catch that? SEVEN.
— Bill Mitchell (@mitchellvii)
March 9, 2020
I've gotten a flu shot 3 times. 3 times I got the flu shortly thereafter. I won't be rushing to get a COVID-19 shot.
— Bill Mitchell (@mitchellvii)
March 9, 2020
Not a doctor.
I've gotten a flu shot 3 times. 3 times I got the flu shortly thereafter. I won't be rushing to get a COVID-19 shot.
— Bill Mitchell (@mitchellvii)
March 9, 2020
The media can bitch all they want about Trump's "failure of leadership" on COVID-19, but the bottom line is, in a nation of 350,000,000 souls, outside of one senior care center in WA, there have been just 8 deaths from this disease. That's REAL leadership and REAL results.
— Bill Mitchell (@mitchellvii)
March 10, 2020
What will be the next Democrat manufactured crisis after COVID-19 fades away with the warm weather?
— Bill Mitchell (@mitchellvii)
March 10, 2020
I keep hearing that deaths from COVID-19 are going to "explode" in the US any day now. WHEN?
— Bill Mitchell (@mitchellvii)
March 11, 2020
Not an epidemiologist, either.
A month from today, how many American will have died from COVID-19?
— Bill Mitchell (@mitchellvii)
March 11, 2020
This doesn’t have anything to do with Bill but boy is it depressing.
Just to be clear in case you missed it: 94% of all reported deaths from COVID-19 are in THREE countries. The largest of those 3 accounting for 70% of all deaths has slowed expansion to a crawl - they've beaten it. Take away these TOP THREE and you have only 291 global deaths.
— Bill Mitchell (@mitchellvii)
March 12, 2020
Ignore the dead people and you have less dead people. An update to this one would be nice.
Looks like the COVID-19 updates are in: USA - 1 new death. 10 in serious condition. Hardly the zombie apocalypse we've been promised.
— Bill Mitchell (@mitchellvii)
March 12, 2020
Other than Japan, the USA is clearly doing much better than any other major nation - and yet, the #Media is calling Trump's efforts an abject failure. Remove the 26 deaths from one nursing home and there have been only 15 deaths in America attributed to COVID-19. pic.twitter.com/nM2iZtGy3c
— Bill Mitchell (@mitchellvii)
March 13, 2020
What do fake climate models, fake COVID-19 models and fake polls have in common? They are all fictional numbers created for one purpose, to provide a premise for that days #TDS news cycle. None of it is real.
— Bill Mitchell (@mitchellvii)
March 13, 2020
March 13th is one of the earliest days where Bill began positioning his next line of arguments, transitioning from “the numbers don’t exist” to “the numbers do exist but now they aren’t real”.
I'm amused by people who say, "just the flu." The flu infects millions and kills 10's of thousands. When COVID-19 gets to that level, ring a bell so we'll know. https://t.co/ZUD9F54NZr
— Bill Mitchell (@mitchellvii)
March 14, 2020
US testing for COVID-19 is really taking off. Expect infection numbers to spike and mortality to plummet. I'm guessing we'll be under 1% US mortality within 2 weeks and under .5% in a month.
— Bill Mitchell (@mitchellvii)
March 18, 2020
Not a mathematician. Certainly not a freaking mathematician.
What makes the 127 lives lost to COVID-19 so much more valuable than the 50,000 lives lost to the flu?
— Bill Mitchell (@mitchellvii)
March 18, 2020
Six weeks and annualized and .. yeah.
100% cure rate + warm weather = the end of the COVID-19 panic. Of course, the #Media won't want to let this go since it'a all they've got, but just a matter of time now. https://t.co/V0eIsydR4H
— Bill Mitchell (@mitchellvii)
March 20, 2020
Mitchell has frequently criticized the media, an easy target with such significant failings on both sides of the political aisle. But he also will very quickly circulate anything that coincides with his unfounded, baseless, void-of-science beliefs. From those same media outlets. Every time. “Believe it only when I say so.” The usual.
No one cares about flu deaths because the flu is "common" and has no fear factor. It cannot be used politically. And yes folks, this is ALL about politics. This is all about beating Trump. It won't work. Tell me when COVID-19 reaches 55,000 US deaths.
— Bill Mitchell (@mitchellvii)
March 20, 2020
Yes, tell Bill when we reach 55K deaths here in the States.
Dr #FearPorn Fauci is the designated Democrat Debbie Downer of the #COVID19 crisis: Vaccines are beginning trials! FAUCI: "Those will take years of testing."#Hydrochloroquine very effective treating COVID-19! FAUCI: "We need massive, slow testing before that is used." Jerk.
— Bill Mitchell (@mitchellvii)
March 20, 2020
Bill Mitchell, not a doctor.
Here's the deal. If you are on Trump's COVID-19 Task Force, you DO NOT run to CNN and CONTRADICT the President unless, YOU ARE THE ENEMY. FULL STOP. https://t.co/72UdoU0p9I
— Bill Mitchell (@mitchellvii)
March 20, 2020
See prior.
COVID-19 will be over as a serious global threat within 60 days, and perhaps sooner.
— Bill Mitchell (@mitchellvii)
March 22, 2020
All of the arrogant liberals telling us COVID-19 is the worst disease ever to strike mankind will crawl back under their rocks in another 30-60 days when this is all over - then come back out next time some new fake disaster arises to harm Trump.
— Bill Mitchell (@mitchellvii)
March 22, 2020
Studies have shown, as with H1N1, CFR'S tend to be inflated by a factor of 10 early as only the sickest are tested. As time passes this changes and CFR plummets by a factor of 10. In the end, COVID-19 will be no more deadly than H1Ñ1 which was no more deadly than THE FLU.
— Bill Mitchell (@mitchellvii)
March 23, 2020
“H1N1 caused 18,500 laboratory-confirmed deaths with an estimated 151,700 to 575,400 deaths total in two years.”
Trust me, within 60 days, the #Media will be writing articles that COVID-19 was, "a scam by Trump all along." "He always knew there was a cure but withheld it for maximum effect." They'll even find some way to tie it to Russia. You KNOW it's coming.
— Bill Mitchell (@mitchellvii)
March 23, 2020
NY is clearly the COVID-19 apex in America. Word is major #hydrochloroquine testing may begin there tomorrow. If that happens and shows results, it's just a matter of time before President Trump has defeated "a once in 100 years" outbreak, as the #Media loved to call it.
— Bill Mitchell (@mitchellvii)
March 23, 2020
By wildly overhyping COVID-19, Democrats have set Trump up to be the GOAT when this thing ends in the next 30 to 60 days. They put the ball on the T for Babe Ruth with the bases loaded.
— Bill Mitchell (@mitchellvii)
March 24, 2020
So far today, new COVID-19 are lagging yesterday's numbers. Of course that can still change, but we are NOT seeing exponential growth. This looks like the top of a bell curve. pic.twitter.com/Fj99H9q2kA
— Bill Mitchell (@mitchellvii)
March 24, 2020
Not a mathematician.
My sixth sense is telling me that the research done on creating a COVID-19 vaccine will lead to a completely new approach to fighting viruses and a "Universal Virus Vaccine" which defeats all viruses ability to attach to and invade human cells.
— Bill Mitchell (@mitchellvii)
March 25, 2020
By the 25th of March, we were in Bruce Willis territory.
History will look at COVID-19 as the greatest overreaction in medical history based upon politics.
— Bill Mitchell (@mitchellvii)
March 26, 2020
There were about 15K dead globally at the time of this tweet. We are now at a quarter million dead, one month later.
Since the COVID-19 outbreak began, Diarrhea has killed 900,000 people. Can someone link me to the best Diarrhea Tracker? I'd like to avoid dying from Diarrhea. Thanks.
— Bill Mitchell (@mitchellvii)
March 26, 2020
I don’t even know, I had to include it though.
If COVID-19 numbers doubled the seasonal flu, I'd be concerned. https://t.co/pZYZOgXPLh
— Bill Mitchell (@mitchellvii)
March 27, 2020
A great goalpost move. A week prior it had to “match” the flu. Now it’s double. Then we can talk!
I would not put it past Cuomo to alter New York's mortality numbers. Are they counting deaths WITH or FROM COVID-19? Something strange is going on there.
— Bill Mitchell (@mitchellvii)
March 29, 2020
Around the end of March, coinciding with the inevitable exponential growth being experienced in the States, Mitchell strengthened the transition from ‘not a problem’ to ‘not really a problem’ to ‘it’s not worth shutting the economy over’ to 'the numbers are fake’. Which is odd, because as far as I can tell, Mitchell has never disputed -- in the literal sense -- the existence of coronavirus.
I am seeing hundreds of tweets from people who had a "weird flu" in December. Many of the COVID-19 symptoms, but tested negative for flu. No one described this as "life-threatening," just the flu, maybe a bit on the mild side.
— Bill Mitchell (@mitchellvii)
March 29, 2020
Not a doctor.
I take whatever mortalities I see reported in Italy and divide by 10 to get close to those actually killed by COVID-19. Their counting method is preposterous. 11% CFR is BS.
— Bill Mitchell (@mitchellvii)
March 29, 2020
GOOD OLD DOCTOR DOOM IS AT IT AGAIN ON CNN, HIS FAVORITE SPOT TO DUMP ON TRUMP - Fauci: U.S. Could Have 100k to 200k Deaths from Coronavirus https://t.co/oB7nXarQo1 via @BreitbartNews
— Bill Mitchell (@mitchellvii)
March 29, 2020
The States are over 60K dead as of today, so "Dr. Doom” appears to be forecasting with a reasonable degree of accuracy, unlike Bill, who is not qualified for any of this.
If 80,000 die from COVID-19 it would be roughly equivalent to a bad flu season we'd normally ignore.
— Bill Mitchell (@mitchellvii)
March 29, 2020
(Goal posts. Now it’s 80,000.)
Seems as if the exponential growth in COVID-19 deaths is always, "The Day After Tomorrow." I was assured two weeks ago we'd already be at many thousands of US deaths daily by now.
— Bill Mitchell (@mitchellvii)
March 30, 2020
It seems Dr Birx and Dr. Fauci are completely discounting the effects of warm weather and #hydrochloroquine on COVID-19.
— Bill Mitchell (@mitchellvii)
March 30, 2020
In summary: Bill Mitchell is a dangerous fool. And that is apolitical.
0 notes
sophisticated-angel · 7 years
Text
Professional
Character: Dean Winchester
Warning: None
Word Count: 1,951
Request:  Dean and Reader are on an FBI case and Dean is having a lot of trouble remaining professional around Reader
Pairing: None
Story
   His reputation precedes him. You’ve heard stories about him and the notches in his belt, how he survived Hell, traveled through time, destroyed multiple mega monsters and even became one himself. Friends tell you about his intelligence and cunning; female friends come back swooning and ranting about how dreamy he is. All in all, you hold him in high regard, so when a mutual friend suggests you work a case together, you look forward to meeting him. When you knock on the door of their motel room, it’s opened by tall man wearing a worn gray button up.
   “You (y/n)?” he asks.
   You nod. “Which one are you?”
   The man chuckles. “I’m Sam. Fair warning, you’re an attractive woman, and my brother hasn’t gotten laid in two months.”
   “I can handle it.”
   “Don’t say I didn’t warn you.”
   Inside the room is another man nursing a beer and reclining in a crappy dining chair. His denim jacket is rolled up to his elbows and hangs unbuttoned, and though his outfit is wrinkled and dirty, his short hair is damp from a recent shower. When he sees you, he stands and sets the bottle down.
   “You must be (y/n).” He dons a sly grin. “I must say, Garth did not do you justice because I was not prepared for all of this.”
   “So, you’re Dean.”
   “I can be anything you want. Like what you see?”
   Shrugging, you drop your duffel bag on the floor and take a seat on the nearest bed. Judging by the way Dean raises an eyebrow, you’ve probably chosen his, but he can think whatever he likes. You’re here to do a job.
   “What’ve we got?” you ask the room.
   “Uh, not much.” Sam picks up an open laptop from the other bed.
   “(y/n)?” Dean says. “Top, bottom, vertical.”
   Sam raises his voice. “Couple of weird deaths, some occult signs, but there’s other clues we’ve never seen before. Nothing fits together. Kinda been hoping you can make heads or tails of it.”
   “Super strange and extra weird. That’s my specialty.”
   “I’ll bet you’re real fun in the sheets, eh?” Dean winks at you.
   With a bit of focus, you manage to ignore Dean’s immaturity, so basically his existence, and convince everyone to go out to a diner for a bite to eat while you review the case. A pair of women wearing tightly fitted, swooping V-neck shirts and shorts no longer than their self-respect sits by the window in the restaurant, and in moments Dean has joined them. While the older brother lures the other fish in the sea, the younger one suffers from secondhand shame and helps you try to extrapolate from what little information you have. Dean’s back in a few minutes – as the waiter appears with the tray with everyone’s food, in fact – just as you and Sam have decided that a stop at the police station is the best move.
   “What’d I miss?” he asks.
   “If you’d been over here, maybe you’d know,” you snip. “And by the way, I know you’re trying to make me jealous.”
   “I wasn’t, but it sounds like I did. I’d be happy to help with that frustration.”
   “You’re focus should be on the job, not on getting into my pants.”
   “All work and no play makes Jack a dull boy.”
   “I’d rather be dull than sleep with you.”
   “Wow. That hurt.”
   “Good. Now finish your food so we can go.”
   He must have been caught off guard by your statement, because his immaturity takes a back seat. You think you’ve got him beat, but a man like Dean can’t be stopped by words alone. But he behaves, and you relax a little. After changing into your FBI suits, you drive to the station for a word with the police chief: a casual man who leads you to the break room and offers you donuts and coffee. Everyone but Dean declines, and once again you and Sam do most of the work. Dean participates just enough to be a convincing federal agent, but he drifts into donut land and meanders around the chief, staying in your line of sight.
   A single powdered donut is his victim, but he can’t just eat it. Instead, he slowly slips his finger through the hole in the center, smirking and looking directly at you. Then he replaces his finger with his tongue, licks all the way around, darts in and out sensuously. Donuts should not be this sensual, but you won’t ever look at a pastry the same way again. To your horror, you realize you’re a little bit turned on.
   “You alright, Agent Miller?” inquires the chief. He turns, and Dean shoves half the donut in his mouth.
   “Yeah, I’m good.” You clear your throat and smile reassuringly, but you glance at Dean and receive a wink that makes you blush with embarrassment. “Um, you were saying about Miss Paroli?”
   “New in town, so she couldn’t have made any enemies.”
   “Did she seem nervous?” Sam chimes in, “Maybe someone followed her here?”
   “Don’t think so. Then again, nobody really knows her, but people say she was odd.”
   “Odd how?”
   “Well, one of my officers was over at the trailer park on a call about a month ago, and he said her trailer was decked out with gypsy stuff. Had a sign out front for a mystic arts business. Healing, fortune-telling.”
   By the donut box, Dean begins licking powdered sugar off his fingers, and he somehow makes this as suggestive as everything else. You get distracted again, and Sam has to give you a quick pinch to bring you back down to Earth.
   Thus far, you aren’t impressed by Dean. He doesn’t live up to all the hype, all the stories you’ve heard, and you’re a little worried that he won’t be much good in a fight, not if he’s focused on you. Maybe if you slept with him he’d be able to focus better, but maybe it would encourage him to behave like this in the future. You’ll have to make it clear that you’re only interested in seeing him grow up and do his job, but you’re willing to give him one more chance.
   He blows it.
   You’re alone in the motel room with him, both of you poring through web pages and books while Sam pokes around Anna Pelori’s trailer home. You’ve changed into loungewear to combat the warm afternoon and chosen to recline on the bed, and Dean sits at the table. Every few seconds, you catch him looking your way, but he doesn’t say or do anything, so you let it slide. But then he crosses his legs, uncrosses them, fidgets in his chair, crosses them the other way, tugs on his pants . . . and does it all over again.
   “Seriously, Dean?” you sigh.
   “What?”
   “Do you want me to say it out loud?”
   “I can’t help it, okay?”
   “You could be a little less conspicuous about it!”
   “Or you could help me.”
   “Oh my God.” Slamming your computer shut, you gather it and the book you’re reading in your arms. “You’re being a child, and I am so done with it! You need to grow up, Dean!”
   Whatever response he has falls on deaf ears because you meant that. You are done with all of him. The next time someone suggests you work with the Winchesters, your ‘no’ will be a firm one.
   But Dean surprises you. Hours after you’ve given up on research for the day, he bursts through the door, eyes bright and proud, and draws an arc in the air with his hands as he announces the name of the creature he’s concluded is to blame.
   “Really?” You lift one eyebrow. “I’ve only comes across that thing once.”
   “They don’t usually pop up in the States. Heard about one in Alaska a few years ago, but not anywhere else in the country.”
   “Do we have the stuff to kill it?”
   “Give me an hour.” He steps out but sticks his head back in an instant later. “I call wielding the weapon.”
   “You’re geeking out.”
   “Yup.”
   After this, he just . . . stops. There are no more flirtations, not even a wink. Now he runs like a well-oiled machine. He prepares the weapon, shows you how to make defenses you’ve never heard of, and, finally, starts validating his reputation. In the throes of the hunt, Dean is rather magnificent. He moves with a unique grace and confidence and wields the weapon brilliantly. A few mishaps are had, mostly to do with stealth, but the monster is slain, and no one dies. Ten minutes after the fight ends, you stagger back into the motel room, your mind changed about Dean.
   “I hurt all freaking over,” you groan.
   “Most of it’s probably tension,” says Dean. And then he winks and adds, “I know a couple of stretches that are perfect for relieving tension.”
   Your mind changes back, and you shove him against a wall, suddenly, furious.
   “Would you stop?” you hiss. “I am sick of you! I didn’t come here to be hit on, and you have been an absolute child the whole time! You know, I thought you were an adult and a good hunter! You’re a damn good hunter, but you’re so damn immature! You took way too many risks tonight, and look at yourself! Son of a bitch, nobody should look this good covered in this much blood!” Chest heaving, you shut your mouth. Dean just watches you.
   “You gonna kiss me or what?”
   “Hell yes.”
   What you do next can be most accurately described as smashing your mouth against his mouth, but it’s okay. Frustration you denied is released and relieved the moment you kiss. You get into it quickly, and the following minute turns into the hottest, sloppiest make-out session you’ve ever had. Dean decides he knows your face well enough and works his way down your neck – kisses warm, wet, and eager. His hands are eager too. They play in your hair, down your sides, pull your hips close and hold you there. Yours caress his face, trace his neck, press palms in his chest and push him against the wall.
   Then he spins you around, swaps places with you so that you can decided when to move. So that’s how he likes it. You shove him bodily towards the bed, press down on his shoulders to make him sit and lie back with his head on the pillow. Straddling him, you pull of your shirt in a single motion before kissing him again from above.
   “I guess this means I win?” he murmurs.
   “Whatever you want.”
   “This is so hot.”
   “Thank you.” Another deep kiss. “My specialty is the super strange and extra weird, and you” —you smirk— “are the strangest, weirdest man I have ever met.”
   “I have never been more turned on than I am right now.”
   “Shh. It’s better if you don’t talk.”
   Everything descends into a rolling wave of passion. If he’ll have you, you’re willing to go all the way. So beautiful. Only seconds pass, however, before Sam bursts into the room and flips on the light.
   “Congrats to the both of you,” he says in a rush, “but in case you’ve forgotten, we’ve got the cops on our tail.”
   “What the hell, Sam?”
   “Can’t sleep with her in prison. Get a move on!”
   Groaning, you get off of Dean and put your shirt back on. Dean sits up, shakes his head, and gets to his feet. He rushes appropriately, shoulders both your bag and his, and stops you before you get to the door for one more kiss.
   “That’s an IOU.”
@pureawesomeness001 @27bmm @jarpadandjensenaremyheroes @super-not-naturall @gabriel-themightysugaraddict @mogaruke @mrswhozeewhatsis @hexparker @spn-dean-and-sam-winchester
21 notes · View notes
davidmann95 · 7 years
Note
So, the JSA. Best as Kal's contemporaries, mentors, distant predecessors?
I know I’ve mentioned this before in passing, but it bears repeating. DC has made mistakes over the years with individual parts of reboots: with Superman, or with Wonder Woman, or even with wiping a whole narrative device like the multiverse off the table. But in terms of cracking the foundations that the entirety of the shared universe is built on? Nothing but nothing even approaches what an awful, awful idea it was to make the JSA exist on the main Earth publicly preceding the Justice League by decades.
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Now look, I like…well, okay, I basically just like Jay Garrick and Ted Knight, and kind of Wildcat since my roommate thinks he’s fun, but the JSA are a perfectly decent superhero team, with enough fun characters and solid narrative hooks that they absolutely merit reasonably continuous publication. If nothing else they’re genuinely historically significant to the genre, and really the medium and pop culture as a whole. But they are not as important as Superman, Batman, and Wonder Woman. They were not built to hold that kind of weight. If they were, they’d be the ones in the movies.
Just on that basic note before going into the universe as a whole: unless you’re going to majorly age up the Trinity, you’re putting the JSA as the Original Superheroes ahead of the actual original superheroes. Superman’s indisputably the guy, but once you throw in the JSA as publicly existing before him, that stops. He might still be the greatest and the example everyone ends up following, but if there were dozens upon dozens of superheroes before him, he isn’t exactly the most important thing that’s ever happened anymore. Him saving a spaceplane or Lois falling out of a helicopter of whatever goes from “Jesus Christ in Heaven above us! A hero from the sky with the strength of a million men who walks on air and kindles fire with a glance! Salvation, salvation! Truly, brothers and sisters, an age of miracles and wonders as come unto us all as gods walk the Earth!” to “Flying guy, neat! Been awhile. Did Hawkman have a kid that doesn’t need wings or something? Ooh, this guy has lasers, cool!” Much as I love him, I do not buy that the world would profoundly venerate Superman to borderline-savior status when there have already been 40 or so nice flying guys in capes before him in living memory. On the main Earth, the JSA is a ‘legacy’ that removes the in-universe significance of what they themselves are all in fact the legacy of. They reduce everything by being ‘the originals’ in a world where they’re not actually the originals. Hell, the entire reason any of this happened in the first place is because they weren’t as good as Superman, Batman, or Wonder Woman; they were cancelled because they couldn’t hang in there through the end of the Golden Age the way the big three could, but for some reason they get to have this scene:
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If there was an atom of sense in this world, the follow-up to that moment wouldn’t be Alan Scott going “I have an idea.” It’d be Ted Grant with“Guys, guys, I’m flattered as I’ve ever been in my life. Seriously, you have no idea. But, uh, I’m a nonagenarian ex-boxer in a leather fetish cat outfit, and you’re fucking Superman, what are you even talking about? Is this a Red Kryptonite thing?” Seriously try and make the argument that this is a scene that should be permitted in any version of the DCU. I would sincerely love to know how that train of thought goes.
Even moving past those three, the entire post-Crisis premise of the Justice Society is that they’re the big guns in a world where they may never, ever be permitted to actually be the big guns, but we all have to collectively pretend they’re still important anyway. Yes, they’ve had plenty of good comics to their name, and nothing can undo that. But they’re not the superhero team of their world - that’s the Justice League. Great as he is, in the eyes of the world Jay Garrick isn’t The Original Flash, he’s the Old Flash or the Other Flash if he exists at all, objectively no longer the most important bearer of his own name. So you end up in a position where you get two teams: the original heroes, and the current guys. The current guys are the big, vital ones with the iconic characters who show up in the comics and movies, but aren’t the original, primal heroes, just the current generation. But that puts a team that’s been presented as secondary for decades in the roles of being the originals, the platonic champions by which the heroes we read about every month are measured against, and they just can’t live up to that, because if they could, why would the Justice League even be around? Why don’t these guys fight any of the cool villains, or have Batman, or lack a need to justify their presence the way the League does? Again, the reason the Justice League exists at all is because the JSA wasn’t able to survive, with the League being made up of the actually successful characters from that era, and revamps of the originals that went on to tremendously greater success on absolutely all fronts. And the idea that they should be narratively ‘rewarded’ for that by everyone pretending they’re anywhere near as important as Superman or Batman is flatly ridiculous.
They’re not allowed to be the leads of their universe, and it diminishes everyone involved, making the originals unable to live up to their own hype, and the main guys are presented as not being fully the icons they actually are. It’d maybe be less of a problem if the JL were clearly the direct successors of the JSA - then you’d get something out of them being around in terms of their existence stitching something positive into the fabric of the universe - but outside of Green Lantern and Flash (the former of whom has no connection to his modern counterpart, the latter of whom was just a guy who incidentally went through the same accident as the modern guy for the first decadeish of the setup of them existing in the same world), the legacy of the JSA is limited to the JSA itself. It is its own little corner of things just as much as it ever was on Earth 2, but now it upsets the fabric of the main guys.
Now that I’ve crapped all over them, I gotta say I do think they still need to be around for the reasons I said at the beginning, just either on Earth 2 or radically altered. On Earth 2, they can be the head of the table in the way they were built to be, with their elder statesmen Wonder Woman and Green Lantern and Superman and whatnot, and current guys directly descended from them who are Earth’s new Greatest Heroes but still walk in their footsteps. They can still cross over with the Justice League guys plenty just like they used to, with the two truly on equal terms (and on that note, Barry Allen being inspired by Jay Garrick is so much better when he’s from another world. It’s the difference between me being a fan of a celebrity, growing up to become a celebrity myself, and then meeting them, and becoming real-life Superman, then travelling to another universe to learn Superman is real and then we team up). Or, if you want them in the main world, make them a secret group like on Smallville, or the society of pulp heroes in the first issue of Planetary. It gives them mystique and importance and ties them even more directly into the development of the superhero as a concept by hearkening back to the 20s/30s characters they were inspired by, while maintaining the place of Superman as the first superhero, and of the lead characters of the DCU as the actual most important characters in it.
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Dragon Ball Super Resurrection ‘F’ Arc REVIEW:
Previously on Dragon Ball Super. Goku pounded a pussy, for FIVE EPISODES STRAIGHT!
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 Hello everybody, my name is JoyofCrimeArt and welcome back to my multi part review/retrospective on every single arc of the anime series Dragon Ball Super. Last time we talked about Dragon Ball Super we talked about the of the "Battle of Gods" story arc. If you haven't read that review yet you might want to before preceding, that way you can know my thoughts on that arc before we talk about this arc. So the link is here if you are interested. Dragon Ball Super: Battle of Gods Arc REVIEW: Now let's talk about this arc and the history behind it.  Like Battle of Gods, this arc (titled the "Resurrection 'F'" if the title of this review didn't make that clear) is an adaptation of the film "Dragon Ball Z: Resurrection 'F'" which came out in 2015. Now if you remember last time, I mentioned that I loved the Battle of Gods movie, and thus, the arc had a lot to prove if it wanted to surpass the movie in quality. Which in the end it was not able to do, despite having some good moments here and there. However with Resurrection 'F' it's a bit of a different story. I thought that the movie was good, but nothing especially great. It had an interesting premise, some really good action scenes, and kept a lot of the fun and comedic tone that was so prevalent in "Battle of Gods." However, it also suffered from a lot of weird pacing issues, a lot of things not being very well explained, and a bit of a weak ending. I remember when I first watched the film I thought that "Yeah, this would probably be better as an arc rather than a film"  (Dragon Ball Super was already out in Japan by the time I got around to see the film for the record.) There could be room for an adaptation to expand upon things that where kinda brushed aside in the film version, so I was interested to see how the arc would deliver. Did it do just that? And is this arc and upgrade or a downgrade from the movie of which it is based? Well, let's dive in and find out.  Also, for the record I will be discussing mainly the dubbed version, not the subbed, just as I did with the Battle of Gods arc, and will be doing for all future Dragon Ball Super arcs. Just wanted to make sure that that was clear from the get go.  So the story begins not that long after the end of the Battle of Gods arc with Vegeta being mad that's he's been overshadowed by Goku for the like nine thousandth and first time. Determined to become stronger, he goes out to train when he finds out that Bulma has actually been having lunch dates with Beerus's assistant, Whis. Whis has been wanting to see more of Earth's food after the Battle of Gods arc, and since Beerus is asleep at the moment he has nothing better to do. Bulma's been showing him all of the food that Earth has to offer, that way if Beerus ever comes back to destroy the world again, Whis will have incentive to stop him. Vegeta questions what Whis's actual role is in the god hierarchy and Whis tells him that he is the one who actually taught Beerus how to fight, and thus is actually much more powerful than him. Impressed, Vegeta begs Whis to train him, so he can become stronger than Goku is. Whis agrees, but only if Vegeta can find him a tasty food that Bulma hasn't shown him before. This leads to a hilarious scene of Vegeta trying and failing to feed Whis a meal that will please him. And I do mean hilarious. Like, I know that a lot of Dragon Ball fans skipped to the post movie arcs, but please, if you are one of those people I highly recommend that you do yourself a favor an go watch episode 16 of Dragon Ball Super. It's one of the funniest episodes I've seen so far. Christopher Sabet has been voicing Vegeta for so long that he is absolutely perfect at pulling off the comedy in these comedic Vegeta scenes, and he has some great ab libs. Also just as the "Vegeta in a choo-choo train bit" justified the Battle of God's arc's existence for me Vegeta calling Bulma "babe" does the same for this arc.
https://www.youtube.com/watch?v=dYjMn_FsIHY
 Eventually Vegeta is able to win Whis over by showing him the greatest food that humanity has ever created. Instant microwave ramen...apparently. Vegeta goes off with Whis to Beerus's planet to train and we get a six month time skip. Goku, who's been to busy with his new found farming job and his new role as a grandfather to Gohan's newly born daughter Pan, finds out that Vegeta's been out training without him and asks Bulma to get Whis to train him too, much to Chi-Chi's dismay. Goku, never one to miss out on an opportunity to abandon his loved ones, is able to convince Whis to train him too by just kinda bugging him a lot. Whis begins training Goku and Vegeta by having them do simple house chores Mr. Miyagi style. Though after Beerus wakes up from his slumber Whis tells Beerus that the reason he's training Goku and Vegeta isn't just because of the free food or to get out of housework, but because he's genuinely interested in seeing there true unlocked potential.  Oh, and also new outfits! Neat.  All the stuff that I've just mentioned are additions that the anime added. In the movie we just start with Goku and Vegeta on Whis planet training and get told how they ended up there. I greatly prefer this version of events more. In the movie, while Beerus and Whis where interested in seeing Goku become stronger, it still felt kinda weird how they where trying to kill Goku in one movie, and in the next movie they're just hanging out on there planet. I know Goku befriends his enemies a lot but it felt a little bit to...quick I guess? Here though it flows a lot better and provides some great comedy. Also it's great seeing Bulma being proactive and trying to stop another disaster before it begins by befriending Whis. To many characters in this show are reactive instead of proactive, and it's nice seeing Bulma being smart enough to plan for this kind of thing. Overall I would call all of this stuff a good expansion of the film.  Meanwhile out in deep space, we see a group of people that we haven't seen in a long time. The Frieza Force. That's right, turns out that they're still around. Which makes sense I guess, considering the fact that after our heroes defeated there leader they kinda just sort of forgot about the rest of them. We learn that the Frieza Force has been falling into disarray ever since Frieza died. Sorbert, the new leader of the Frieza force, along with his second in command Tagoma decide that they have no chose but to go to Earth and find the dragon balls in order to bring Frieza back to life and restore there empire back to it's former glory.  The Frieza Force arrive on Earth to discover that the now children Pilaf Gang have already been collecting the dragon balls so they can wish for world domination. Geez, you'd think the Z fighters would frickin' collect these balls the moment they become activated, even if they don't intend to use them. Two separate groups of villains nearly collected all of them without the good guys even noticing. Sorbert makes them hand over the balls and they wish for Frieza to come back to life. But not before we the audience see what Frieza's been doing in hell for all of this time.
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Oh my God, this is all of my yes.  Unfortunately for them, Shenron can not rebuild Frieza's body. But only bring back the still alive pieces. So are you frickin' telling me that even after Future Trunks cut Frieza into a billion pieces it was still the energy blast that killed him? I'm going to have to call bull on that good sir!  However, luckily for the villains they can still reform Frieza's body using an upgrades version of there healing chambers. They leave as quickly as they came and not long after Frieza is back!...Again.
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Man, Frieza is kinda like the Ganondorf of DBZ, isn't he?  Speaking of which, let's talk about Frieza for a minute. Frieza is cool. I know many people say he's over played, (which he totally is.) but that doesn't take away from the fact that, on a fundamental level, Frieza is just really frickin' cool. From his sadistic but also flowery mannerism, his threatening but also quite unassuming design, to his role in the story that from a narrative perspective makes him the ultimate antithesis to both Goku and Vegeta, Frieza is just cool. And that's not even to mention the voice performance that's masterfully crafted by Chris Ayres. Frieza, in my opinion at least, is the best Dragon Ball Z villain. He was able to come off as extremely powerful, and unlike Cell or Buu he was able to enter the series RIGHT before power of all of the characters became so unbelievably powerful that the concept of power started to be to high to hold any substantial weight. Or at least, that's my opinion. So while many people where annoyed to see a villain rehashed I wasn't super against it. I know that technically, from a story perspective, yes it's kinda dumb to bring Frieza back. They're no points, we've done all of this before. But when you see Frieza come out of that healing chamber, as the ominous music builds, it's hard for me to not feel hyped to see one of the greatest cartoon bad guys come back to settle the score. So I am kinda torn on this. My brain is saying no, but my heart is saying yes. You know what I mean?
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Oh my God, it's so cool!  So once Frieza is brought back, he immediately decides that he wants revenge. Though after hearing that Goku's become strong enough to take on Majin Buu, Frieza decides that it would be best to train for four months first. Frieza, being a naturally gifted fighter from birth, has never trained before. He believes that if he we're to actually apply himself he would be able become so stronger and break through his limit's just like Goku did. We also get into another film vs anime difference here. In both versions Tagoma suggests to Frieza to not focus on petty revenge and focus on rebuilding his empire. In the movie Frieza kills Tagoma for suggesting that, but in the series he just mutilates him. Frieza then says that Tagoma will be his training partner as punishment.  In the movie we never really learn what Frieza's training is. Here we get to see it very briefly. (Too briefly if you ask me.) Basically Frieza spent four months beating Tagoma to near death everyday, then put him in the healing chamber so he could do it again the next day. This not only made Frieza stronger but Tagoma too. And Tagoma under this torture kinda goes a bit nuts. Learning from Frieza that the only way to true power is by embarrassing pure sadism and ruthlessness. It's interesting to see, especially since in the film Tagoma is pretty much just there to be killed by Frieza. It's an interesting change. Though I do question how beating up someone that much weaker than him helped Frieza get so strong so fast. Or how being beaten helped Tagoma. But hey, this is Dragon Ball we're talking about. Peoples power depends completely on what's convenient in the moment, especially in Super!  We also see some of Goku and Vegeta's training with Whis. We get a glimpse of some energy that they seem to be locking into.
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Hey look, foreshadowing! That's something that wasn't in the film version!    Whis tells the two of them that if they want to become strong enough to defeat Berrus they need to overcome there flaws. Goku needs to stop being so overly confidence and Vegeta need to stop overthinking things. Wait, isn't Vegeta's whole thing that he doesn't think things through? Like when he let Cell reach his perfect form or when he let Babidi brain wash him? Both things that nearly lead to the destruction of the Earth? Yeah, I'm not the only one thinking this, right? But whatever, regardless Whis tells that they the biggest thing they need to do is learn to work together. Whis decides to throw them both in a pocket dimension so they can learn how to internalize there ki, because Whis is kinda a dick.  Oh, a Whis also foreshadows the fact that he can rewind time. I'm sure that won't be at all relevant later on...  Four months past and Frieza is ready to invade the Earth. However, luckily for our heroes Bulma get's a warning about this upcoming invasion by none other than...Jaco! What's that? You don't know who Jaco is? It's Jaco! Y'know, the main character of Akira Toriyama's 2013 short run manga series "Jaco the Galactic Patrolman." that, in the final chapter, was revealed to actually be set in the Dragon Ball universe. This manga was not very well know before Jaco was introduced in Super and the Resurrection 'F' movie, and hasn't seen any form of english translation as of the time of me writing this review, but don't worry, they don't bother explaining who he is or how he knows Bulma for any newcomers. And if they don't have to explain it than why should I, right? Moving on!    With Jaco's warning Bulma tries to contact Whis by using a strawberry sundae, by alas it doesn't work. So Bulma has no choice but to get all the other fighters that she can. Piccolo! Gohan! Krillin...Tien...Master Roshi for some reason....    Yay?    They tried to get Buu as well, but he was asleep. I'm sure that this won't become a trend or anything!  Frieza lands on Earth with his army of a thousand men. And in typical Dragon Ball fashion it's up for all of the lamer heroes to stall the minions while we wait for Goku and Vegeta to show up. The battle begins and honestly, it's a lot less cool than it is in the movie. Not just because of the animation downgrade, which is inevitable, but also just because a lot less time is devoted to it in general. Also in the movie we see Jaco fighting along side the other Z fighters, and it's really cool. However, in this we just see him sneak attack like one or two guys. I don't like this, why take away some of the awesome Jaco moments? Still though, it still is pretty cool to see a six on one thousand battle with the six managing to pull in a win. That's still pretty frickin' epic.  However, a plus the series does have is, as mentioned before, Tagoma, who proves to be quite the formidable and sadistic foe, being able to give even Piccolo the run around. This is actually really cool and Tagoma's English voice actor Micah Solusod. He does a good job adding a lot to an overall not super well developed character. However, Tagoma's reign of terror is cut short when Gotanks shows up (Also an addition the series makes.) and pretty much one shots him. While I do like how Gotanks is added, as Goten and Trunks really don't get to be in much of the action in Super in general, it is a bit lame that Tagoma only get's one episode to really do anything of note. Feel's like there was more that could be done with him.  However in another interesting twist, a certain alien frog shows up, and if you're a long time DBZ fan you'll know what I mean. Captain Ginyu, trapped in a frog's body for all of this time, shows up and uses his body switching powers on Tagoma and steals his body. Ginyu is back in all of his flamboyant glory! And yes, while I do wish we got a bit more time with Tagoma as Tagoma, this isn't that bad of a trade off.
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In a scene that was in the film briefly, but very much expanded upon in the series we see Gohan showing mercy to the Frieza soilders by not killing any of them. This mercy enrages Frieza, as it reminds him of the mercy that Goku gave him back in the Namek saga. We get this really creepy scene of Frieza just decimating Gohan, as Gohan has become a lot less powerful since Z due to him focusing less on training and more on his job and family. Frieza beats him easily and starts torturing him to the full extent that a show that is aimed at Japanese children can allow. Frieza is about to finish the job, but right as he fires the blast Piccolo get's in the way and sacrifices himself in order to save Gohan, just like he did in the Saiyan saga. Gohan is forced to lie on the ground, seeing that despite all the time that has pasted nothing has really changed. He's still forced to rely on Piccolo and Goku to protect him, and he is helpless to stop Frieza from destroying his planet, and by extension his friends and family. It's a really powerful scene in my personal opinion, as it gives Gohan a lot of character development and shows Frieza at his most ruthless.    Whis finally get's Bulma's message and picks up and Goku and Vegeta find out about what's going down on Earth. However, it'll take them at least thirty minutes to get to Earth if they travel with Beerus and Whis, and Goku can't teleport to Earth because he can't lock on to anyone's power over such a long distance. That is until Gohan uses all the energy he has left to power up as much as he can, making an energy signal powerful enough for Goku to detect it and Goku and Vegeta teleport to Earth, with Beerus and Whis following shortly behind.  And then Vegeta kills Ginyu. Geez, first Tagoma now Ginyu. Why does this arc keep introducing all these cool ideas only to get's rid of them after only half an episode! This isn't Adventure Time!
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Well...I guess you could that that Ginyu...Croaked? (...I'll go home.)  With Tagoma a frog and Ginyu dead it's time for Frieza to get out of his chair and take matters into his own hands. He powers up and in the process kills all of his men except for Sorbet by accident. Though Frieza is not bothered by this, as he believes that men that weak have no right to serve as his army.  ...Y'know Frieza, maybe killing all of your men just to show how evil you are is a bad idea. Like, what if you lose and they're nobody left to revive you? Y'know, like what totally ends up happening...  Goku and Vegeta argue over who get's to fight first and decide with a game of rock-paper-scissors, which Goku wins. Goku and Frieza begin to fight for a bit, and sadly like the Battle of God arc this is where the animation starts to go down in quality. Though luckily it's nothing that's to noticeable. The two go back and forth for a while until Vegeta get's board and demands to fight instead. This leads to Goku and Vegeta actually fighting each other for a bit and honestly this leads to a big flaw this fight has in both versions. There is a sever lack of tension. Goku and Vegeta are taking turns fighting, and honestly treating this more like a game than an actual threat. There's never a feeling of tension because whenever Goku is on the ropes where reminded that Vegeta is just off to the corner standing there, ready to jump in if anything goes really wrong. Coupled with Whis time reversing technique that was foreshadowed so obviously that we know that it's coming, it really results in the biggest problem that I think I have with the entire fight.  Goku pulls a fast one on Frieza by revealing that he too has a final form, in the form of Super Saiyan Blue! It's like a normal Super Saiyan, but blue! Ooooooh! In all seriousness though it is a bit different. Remember that training that Goku and Vegeta did in the other dimension to focus on internalizing there energy. Well that's what Super Saiyan Blue is. It keeps all the energy inside them, making sure not to waste in unnecessarily. So no power ups that destroy mountains and no hours of screaming, it much more zen. And interesting change of paste from what we are use to.  The design is cool, and I do like how it is different from some of the other forms, but in a lot of ways this form feels very unnecessarily. We JUST got Super Saiyan God in the last arc, and they made a big deal about getting it. And now it's just replaced by a new form that got only the tiniest bit of foreshadowing before hand. It honestly feels like something they threw into the movie just to make sure that people would see it, and they had to add it into Super as a result of that.  But Frieza has a trump card, a new form! It's his final final form! Called Golden Frieza, a form he modeled after the Super Saiyan form, as a form of ironic mockery. Also, I guess Frieza can chose what his forms look like? Then how come Frost's forms look pretty much the same in the next arc? The forms design is...okay. I don't know normally gold and purple look really good together, but I dunno, it looks a bit gaudy to me personally. Though it's nothing awful or anything.
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Oh, and Beerus and Whis show up. They eat ice cream. Yay.  Frieza and Goku punch for a bit. While not awful or anything it does pale in comparison to the film version and especially the Goku vs Frieza fight in Z. I know that comparison might come off as a bit unfair but it's hard not to compare them when it's literally the same match. The original Goku vs Frieza fight is considered one of the greatest fight scenes in anime history by many, and this arc trying to recreate it in a nostalgic way was always distended to be a losing battle. Also while the Battle of Gods arc had the problem of making the Goku/Berrus fight to long, this arc has the opposite problem with the fight being to short. The fight is divided into three parts: Base Goku vs Base Frieza, Blue Goku vs Golden Frieza, and Blue Vegeta vs Golden Frieza. Each of these phases last only one episode. Three episodes is awfully short, especially considering that the original Goku Frieza fight was nineteen episodes, and that's not counting the Frieza fight with the other Z fighters before that. I'm not saying it has to be that long, that would be just plain awful, but something a bit more might of been nice. I should of at least been about as long as the Goku/Berrus fight at least. It's frickin Frieza for God's sake.  Goku has Frieza on the ropes, and in typical Goku fashion offers Frieza a chance to leave and be sparred. He powers down from Blue (Which is a change from the movie.) and then get's shot through the chest by Sorbet from behind. Goku got over confident, just like Whis warns. Frieza begins to torture the barely alive Goku and Vegeta steps in, kills Sorbet, and get's Goku away so he can be healed.    It's now Vegeta's turn to fight. Vegeta turns Super Saiyan Blue as well and we learn of Frieza's great weakness. The moment he unlocked his form he went to Earth, and didn't bother spending any time mastering his form. So the form suffers from Stamina issues and will not last that long. However it seems a bit weird, because they way that it implies that Vegeta and Goku have master Super Saiyan Blue for a while now, but they just learned about holding in there energy earlier that day. But they keep things so vague and explain Super Saiyan Blue so badly that it's left open enough I guess...?  Vegeta and Frieza continue to fight until Frieza is left completely drained. Vegeta is about to finish Frieza off for good. But Frieza, in the Dragon Ball equivalent of throwing a board game off a table when you're about to lose, punches the ground and blows up the planet, in a pretty actually emotional sequence all things considered.
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Oh, right. I forgot he could do that.  However, before the planet explodes Beerus and Whis make a bubble that protects pretty much everyone there except for Vegeta from the blast. Oh boy, if only there was some kind of Chekhov's gun we could use in this situation. So yeah, Whis uses the time rewind ability, however we learn that his ability t rewind time only goes back three minutes. He tell's Goku to take the situation seriously this time and not be cocky. And so Goku does, using a Kamehameha to finish Frieza of for good. ... ... ...  For good.  Piccolo is brought back to life OFF SCREEN! (Yeah, that's seriously how little death matters at this point.) Gohan decides to go back to training with Piccolo that way next time something like this happens he can be prepared to protect his love ones. This is another Super addition and I honestly like what it does for Gohan's character. (To bad it'll be another sixty one episodes before we see any of this come to fruition- The arc ends with Goku explaining what happened to Vegeta, and they ponder what they could accomplish if they actually followed Whis's instructions and work together. However, neither of them seem interested in doing that and Goku laughs it off. Yay! Nothing was learned!  Overall the ending in the arc is the same as the movie, except a bit more gravity was given to the planet destruction scene. Overall the ending still leaves a lot to be desired in my personal opinion. What I would have done differently to fix the ending? i would of had the Earth stay exploded, and THAT'S what leads into the next arc. That could be the reason why our heroes are trying to find the super dragon balls, and that could be why they enter the Champa's tournament. Obviously you would have to change some stuff around since two of the all of the fighters in the Champa tournament minus Goku and Monaka would be dead, but you could do it. I dunno, maybe it wouldn't work, but I think it would of made both arcs carry a lot more weight emotionally.  But wait, that wasn't even my final thoughts! So is this arc better than the movie? Well, like the Battle of Gods arc it depends on what you're looking for. The movies a lot shorter and has a lot better animation and action scenes. However, I'm going to disagree with ninety nine percent of the Dragon Ball fandom here when I say that I think I like the Super arc more, which is weird cause I was not expecting to. I feel that while a lot of the flaws of the movies are still present, this arc adds enough new concepts that makes it better than the film over all. I like seeing how Goku and Vegeta got to train with Whis. I like seeing Tagoma and Ginyu. I like seeing Gohan get some character growth. And I like seeing Frieza just do his thing. It's great to watch, no matter how much of a marketing stunt it is! Is the arc perfect? No, like I said the animation is a lot worse, Jaco is given a much less badass role, and it's a good bit longer. But I think that, overall, I liked this version better. Though it'll be up to your own personal preference to decide which version is better for you to watch.  I think part of the reason most Dragon Ball fans hate this arc so much is because it came out right after the movies release. We were burnt out on the story, still upset over the major flaws, and wanted to get to the new stuff. I think those factors may have influenced some peoples opinion on the arc itself. However me, seeing the arc over a year after watching the movie for the first time, I can say that I like it more.  But that's just my opinion. I would love to know yours. What did you think of the Dragon Ball Super: Resurrection 'F' arc? Do you prefer the series or the movie's interpretation? Leave your thoughts down bellow, I would love to know you're opinion, even if it doesn't necessarily match mine. I would love to start a discussion! Also sorry about getting this review out so many weeks after the arc ended on TV. I try to get these Super reviews out as the arc air on Toonami, but sometimes life get's in the way. Anyway, please fav, follow, and comment down bellow if you liked the review or if you have any suggestions for something else for me to review. If it sounds interesting I might just do it. Have a great day.
(I do not own any of the images or videos in this review. All credit goes to there original owners.)
https://www.deviantart.com/joyofcrimeart/journal/Dragon-Ball-Super-Resurrection-F-Arc-REVIEW-705109337 DA Link
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bltngames · 3 years
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Gut Check: Sonic Central 2021
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When Sega announced Sonic Mania, there was an undeniable electricity. A moment of, "wait, WHAT?!" upon seeing who was working on that game and what it looked like. With the way it builds up and then unveils itself, it was the perfect reveal. I'll admit, as a Sonic fan, it even made me a little misty-eyed. We did it. They did it. I may have my complaints about Sonic Mania now that it's out, but those are weird, personal complaints that I still haven't entirely, accurately unpacked. If someone told me Sonic Mania was their favorite Sonic game ever, I would smile and nod, and think, "yeah, it was kind of amazing they pulled that off." And then I'd think of that reveal again, and the impact it had, and how the music swells at just the right points. The hearts of many Sonic fans soared that day.
I cannot say the same for the Sonic Central 2021 announcement stream. And to tell the truth, this isn’t an article I really wanted to write (though some of that is because I had immediate knee-jerk reactions over on my personal blog).
Look, I get it. There was a pandemic last year. It's still a pandemic right now, actually. Things were weird and will continue to be weird for at least another year, possibly even two or three, as the effects of covid on the work place environment continue to ripple outwards. But the thing is, this isn't my first rodeo, and it's not Sega's first time botching something like this. Five years ago, it was Sonic's 25th anniversary (the fun number everyone treats as a real serious milestone) and while that live event was where the magical Sonic Mania reveal took place, there’s plenty of clips of how awkward and bizarre the rest of that event was. Some of the misplaced hype for this 30th Anniversary can be blamed on a hungry fandom who was getting punchy without any news, but this is also the company that gave us Sonic 2006 as part of Sonic’s 15th anniversary celebration, you know? There’s almost a precedent being set here, where Sega talks a big game only to trip and spill their chili all over the carpet.
So what do we have, then? Beyond the brilliantly deranged idea of putting Mascot Suit Sonic in to several games and hiding a port of Sonic the Fighters inside of a different, $70 game, Sonic Central really revolved around three major announcements: Sonic Colors Ultimate Edition, Sonic Origins Collection, and a mysterious teaser that almost instantly stopped being mysterious once it was discovered how little Sega did to protect its secret.
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Sonic Colors Ultimate Edition was definitely one of Sega’s worse kept secrets. It had leaked from multiple sources weeks ahead of the announcement, and managed to make a pretty underwhelming display on stream. The issue was something common with remasters of this type -- it’s something I guess we could call “The George Lucas Effect,” where needlessly twiddling with an already-finished product slowly makes it worse. We’ve seen this before -- the lighting in “Batman: Return to Arkham” looks noticeably worse than the original Arkham Asylum trilogy, and “Mass Effect Legendary Edition” boasts improved skin rendering and higher resolution textures that just make those games look more inhuman.
For a big release like this from a major publisher, deadlines must be met, which means there’s little time to delicately repaint textures or make sure lighting looks totally correct. Still, more often than not, preserving the original visual identity of a game is more important than whatever clumsy touch-ups most publishers put these games through. For Colors Ultimate, this manifested in significantly darker lighting and lower quality lightbloom, dramatically impacting the mood of some levels.
In the days since the Sonic Central stream, evidence has mounted that the trailer shown during the stream featured an older build than anticipated. Better looking screenshots of a more recent build surfaced from Famitsu, and a technical artist working on the game revealed short video clips through an ArtStation account that made the game look a bit more accurate to how it originally appeared in 2010 (that Artstation post has now been removed). Though, if we’re being honest, whatever style of lightbloom they’re using still makes the game look pretty washed out. Hopefully that’s still being tweaked.
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What’s most curious is how much they’re actually changing about Sonic Colors. The more we learn the less it sounds like a port and more like a complete recoding of the game using Godot, an open source game engine similar to Unity. Promised features include not only enhanced framerates and “improved controls” (whatever that means), but even a rudimentary cosmetics system, with Sonic being able to wear different shoes and gloves. Other additions include the ability to race against Metal Sonic, and a restructured lives system, where Tails rescues you from bottomless pits. It’s a far cry from the days of Taxman and Stealth’s Retro Engine remakes of Sonic 1 and 2 for mobile phones, where it was said that Sega rejected simple bonus features like a boss rush mode because they’d rather “preserve the original experience.” For Sonic Colors Ultimate Edition, it appears they’re going hog wild changing and adding new things.
On the subject of Retro Engine remakes of classic Sonic games, we have the Sonic Origins Collection. It’s not really known if these are the same "Retro Engine" versions made popular on phones and tablets, but they have confirmed that all five games will be in 16:9 wide screen and have additional bonus features. That certainly sounds like Retro Engine to me, but we’ll need to wait and see. The Retro Engine versions had a lot of little nips and tucks that made those games even better than they originally were, so it would be great to have those specific versions on a proper console at long last.
The big shocker here is the inclusion of Sonic the Hedgehog 3. In recent years, Sega has avoided even referencing Sonic 3 in anything -- it was missing in action from the console versions of the Genesis Classics Collection, Sega rejected a Taxman and Stealth Retro Engine remake, it was missing from the Genesis Mini, and Sega even seemed adverse to referencing Sonic 3 in casual conversation. The example I always use is the “Sega Tower Mini”, a fake accessory for the Genesis Mini that included a miniaturized Sega CD, 32X, and a fake cartridge of Sonic & Knuckles. But, instead of locking on to a Sonic 3 cart, the Sega Tower Mini came with a Sonic 1 cartridge instead. There almost seemed to be an agenda to bury its existence.
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That has changed over the last few months, as Sega’s social media accounts have begun hinting at Sonic 3 in things like wallpapers and character profiles. Now that we know the game is finally coming back for real, we’re faced with a question: what of the music? Depending on who at Sega you ask and when, there have been opposing claims that Michael Jackson both was and was not involved in composing some of the game’s soundtrack. As I mentioned in my video a couple years ago, it sounded like there was some legal trouble, as Jackson collaborators Scirocco Jones and Bobby Brooks were claiming Sega owed them unpaid royalties for their very real, credited work on Sonic 3. Has Sega finally made peace with those two? Or have the offending music tracks been replaced, now that an alternate, prototype version of the Sonic 3 soundtrack has been recovered? Only time will tell, I suppose.
It’s exciting to think that this may mean the Retro Engine versions could finally be seeing a home console release, but it’s hard to ignore what a mess this will look like on the consumer end, given just how often some of these games have been re-released in the last few years. For Nintendo Switch owners, it’ll be possible to buy Sonic 1 and 2 as part of the Sega Ages collection, as part of the Genesis Classics Collection, and now as part of this new Sonic Origins collection. And each of those versions will have been produced independently of each other, with different features and extras. Sega Ages Sonic 2 features the drop dash from Sonic Mania and a special ring challenge mode, whereas the Genesis Classics version of Sonic 2 has emulator rewinds and a mirror mode. Sega has always leaned on re-releases of old Sonic games, but never has the market been this over-saturated.
Which lastly brings us to the stream's "One More Thing" reveal -- a cryptic video of Sonic running through a forest followed by some glyphs. Sega's always been a fan of mysterious promotions for Sonic games, dating all the way back to 2000's reveal of Sonic Adventure 2, where they spent months teasing the identity of Shadow the Hedgehog and his role in the game. The teaser shown during Sonic Central was so lacking in context and content that I honestly found it difficult to care. In order to set up a mystery, you should probably actually, like... tease something mysterious, right? There wasn’t enough here to grab on to.
You also have to consider the fact that, after the poor reception to games like Sonic Lost World and Sonic Forces, Sega doesn't have much goodwill to cash in on cryptic hints these days. It's not a good time to be shy about what the next Sonic game is going to be.
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Graciously, the mystery didn't last long. The community ended up getting their hands on the source-quality version of the teaser given to the press, and noticed the file's embedded project header mentioned it was for something called "Rangers." That same day, Sega accidentally referred to a "Sonic Rangers" in a press release that was later scrubbed of that detail. This name was quickly cross-referenced with imageboard posts made last year from people who were apparently in a focus group test for a game called "Sonic Rangers." When the posts were originally made there was no reason to believe they were legitimate, but combined with the newfound context of Sega confirming the name, it began to paint a picture of the game that just might be true.
Going by the alleged focus group posts -- one in August of last year, and another in January of this year -- Sonic Rangers is an open world game where players run around a semi-realistic fantasy setting, completing puzzles and doing rudimentary quests. A new ability was talked about named "SpinCycle," where Sonic runs loops around enemies, sounding similar to the "paraloop" ability from Sonic Team’s NiGHTS: Into Dreams for the Sega Saturn. After completing puzzles in the open world, players can enter portals to "cyberspace" levels, which were described as being the most similar to levels from Sonic Generations. Completing a cyberspace level earned you a Chaos Emerald, and after collecting all seven, a boss could be faced: a massive titan the player had to fight as Super Sonic. Both focus group posts implied they understood this was only a small piece to demonstrate the mechanics.
For many years, I was against the idea of an open world Sonic game. There was definitely a fad during the PS2 and Xbox 360 eras where developers were trying to make all games open world. Racing games, platformers, sports games like Tony Hawk, it didn't matter. Everyone was trying to copy Grand Theft Auto's success, whether it made sense or not. This led to a lot of boring, forgettable open world games -- like Total Overdose, or State of Emergency. Whenever the community would bring up the possibility of an open world Sonic game, it felt more like cashing in on that fad rather than a desire to have a good game.
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But as the dust settled on the open world gold rush and developers figured out what worked and what didn't, I began to have a change of heart. Sonic games generally have problems with repetition. Usually, there's a resource or some other collectable that must be gathered before you can unlock the next level, and that means replaying levels you've already finished multiple times. I've been developing a theory about this: in addition to padding the clock out in order to make the games longer, I think they're also trying to coax the player to replay levels for faster times or perfecting scores, because I'd argue that’s where most of the real fun is in Modern Sonic games. But not everybody is always into that, and depending on how it's presented, it can feel like tedious busy work.
Racing games eventually figured this out. Whereas before, racing games had discrete time trial modes that let you learn the layout of a track and practice to get faster times, the advent of an open world did away with that. By repeatedly traveling between locations on the map, players learn the layout of streets and roads naturally without it feeling so much like work. This could also be theoretically applied to Sonic games, where the grind of replaying stages over and over could be mitigated by incorporating it into the natural traversal of an open world.
The problem is, that's not exactly what the Sonic Rangers leak claims. It's an open world game, sure, but from the way it sounds, it also includes traditional linear Sonic levels in their own separate little sub-world. The problem is still there, just buried under another layer of abstraction.
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But it's important to remember that Sonic Rangers is probably a year and a half away. For a professional game development studio with hundreds of employees, even a few months can lead to dramatic, sweeping changes. The people who were part of the focus test also say as much -- if Sega was getting feedback on Sonic Rangers all the way back in August (or as some posts claim, even March) of last year, there is plenty of time for them to course-correct and get things right before its release next year.
Now, I'm not dumb. This is Sonic the Hedgehog we're talking about. Statistically speaking, there are more bad Sonic games than good ones, and I say that as someone who was around and can remember the kind of impact Sonic had back when he first debuted. I know some of you out there will say things like, "Sonic Heroes was a good game!" -- but consider that by 1990's standards, Sonic the Hedgehog was as big as today's Call of Duty, or Fortnite. Sonic wasn't just a big deal, he was one of the biggest deals in all of gaming, and his games were golden. That was 30 years ago, and games like Sonic Heroes are a big step down in quality. Heck, even Sonic Heroes is going on 20 years ago. Getting something like Sonic Mania nowadays feels more like a happy accident than setting up any kind of precedent or return to form. There is a bare minimum skepticism that must be maintained with these games, otherwise you're setting yourself up for more heartbreak.
And I've always maintained that a lot of the bad Sonic games at least started with a good core idea. You can always see the potential in what they were attempting, but because of either time constraints, budget limitations, or some other weak link in their development pipeline, they never reach that potential once they end up on store shelves. Which, really, makes things even more heartbreaking. There are only so many times you can watch someone drop the ball before it starts to affect you.
There's still a long road ahead of Sonic Rangers. Let's see what E3 brings.
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itsjessicaisreal · 5 years
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Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays
Don’t let our header image fool you. 
Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. (Thank goodness!)
But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign.
In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. In 2018, for example, US consumers spent a whopping $7.9 billion on Cyber Monday. (Heck, they spent $2.2 billion on their phones alone.) Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger.
And there are other important reasons you should start prepping…
Sure, that’s a lot of cheese on the table. But, according to Jonathan Naccache of Webistry, heavy discounting also cuts into profits:
The holiday period is a double-edged sword. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. This is why planning is so important. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. 
Jonathan Naccache, Webistry
More obviously, Naccache points out that preparing simply takes a lot of work: “You’ll need great content (more than one piece) for your ads,” he says, and that may involve “many sets of banners, several video pieces, different iterations of copy” as well as “a series of dedicated landing pages for different sets of audiences.”
Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. Why? So everyone is good and ready for the make-it-or-it-break months:
The reason it is so important to begin planning well in advance is because holiday outcomes are created in October and November.
Taylor Holiday, Common Thread Collective
Common Thread have a lot of data to back them up here. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. “It’s not rocket science to understand that email is valuable during this period,” says Holiday, “but it does require foresight and research into the exact value of email subscriptions to make the payback immediately profitable.” Common Thread found that running email campaigns in November and December will be “up to 5x as valuable as any other month,” so they need to be ready to build email lists in October.
So Naccache and Holiday clearly know that there are big wins—and big challenges—on the horizon. Planning in July (or even earlier) makes tons of sense to them. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. That’s a mistake.
With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, uh, Merry Christmas!)
Read on, or jump straight to any of the subtopics below:
Rethinking Your Promos for Holiday Shoppers
Writing Copy for Gift Buyers
Learning from the Ghosts of Deals Past
Using the Holiday Rush to Your Advantage
What about other times of the year? I’m talking Christmas here, the biggest and “mostest” (that’s a word, right?) of the holidays in North America. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Most of this advice should apply. (Also, if you’re reading this in November and short on time, using a drag-and-drop builder like Unbounce makes pages faster to pull off.)
1. Rethink Your Promos for Holiday Shoppers
You’re running a holiday sale, eh?
15% off, you say?
Free shipping on all orders over $100?
That’s terrific. 
But here’s the thing about holiday discounts: during this period, most shoppers are so bombarded with deals and offers that they become inured to simple bargains. (Plus, your competitors likely have similar perks on to go, so there’s that…) 
Unless you’re prepared to cut bone-deep, building a campaign around a discount may not be enough to create genuine excitement. Instead, the experts recommend that you create promotions that use specific psychological triggers. 
Here are a few ideas to help you go beyond lame-duck discounts:
BOGO (Buy One, Get One) Deals
Do you remember that episode of The Simpsons when Homer gives Marge a bowling ball for her birthday? You know, the one with his name engraved on it? As you’ll recall, she wasn’t pleased:
Not a look you want from your loved ones.
Don’t be too hard on Homer. By buying Marge a present that he wants for himself, he’s exhibiting pretty normal human behavior.
In fact, it’s one reason that “buy one, get one free” deals can be more persuasive than straightforward discounts around the holidays. It’s not just a free thing, it’s that you get to play Scrooge and Santa at the same time: “I really want this thing for myself,” your customers will tell themselves: “I’ll pick one up for me, and give the other one to my friend.”
(There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.)
BOGO promotions also work brilliantly for products that you might naturally want to pair or share. Take a look at how Starbucks’ yearly “Buy One, Share One” promotion conjures the spirit of giving:
Starbucks’ “Buy One, Share One” uses the positive emotions associated with sharing and togetherness to sell lattes.
While traditional BOGO might appeal to greed, Starbucks combines the urgency of a very narrow purchase window (limited time, from 2-5 pm) with messaging that implies generosity. (We’ve seen customers build very similar limited promos using popups on their websites.)
Tiered Deals
BOGO promotions can be very attractive, but done wrong, they can also take a bite of profits and hurt your brand. Aaron Orendorff, the founder of iconiContent and former editor in chief at Shopify Plus, suggests instead creating promos that encourage more spending:
Not only is traditional discounting becoming less effective over the holidays, but it can also substantially lower brand value as well as AOV (average order value). The answer is creative deal structures that drive AOV from the ad or email to the onsite experience right through to the checkout.
Aaron Orendorff, iconiContent
One of Orendorff’s favorite examples is Brooklinen, who created a tiered “spend more, save more” deal structure to increase order values.
Spend $150, get a free gift
Spend $250, get 10% off
Spend $350, get 15% off
Spend $450, get 20% off
Orendorff points out that Brooklinen doesn’t mess around when it comes to encouraging buyers to take it up a tier: “Brooklinen featured that exact deal in all their promotions: organic, paid, and email. The real genius is the brand also integrated the tiers into its checkout, prompting shoppers to spend more and nudging them into the next tier.” It looks like this:
Mixed Product Bundling
Like BOGO, bundling involves combining multiple products into a single package. It attracts customers with the promise of greater value.
You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle. Why? Since people generally prefer experiential gifts to physical ones, this form of bundling transforms your product into an experience by offering a total package.
And it can be as simple as what Australian retailer Joyce Mayne did when they bundled a Fujifilm Instax camera with its accessories. Check it out:
This clever bundle by Joyce Mayne transforms a product (a hot pink instant camera) into an experience (sharing memories with friends and family).
The promo page for this bundle no longer exists online, but supporting copy went straight for the heart: “This would make for a brilliant Christmas present for anyone who loves to seize the moment and share memories with friends and family.” Notice how Joyce Mayne reframe the purchase in terms of a shared experience.
Scrooge-Style Discounting
For the right type of brand, sometimes the best approach is to only offer discounts at the holidays—and at no other time of the year.
For example, Lush Cosmetics runs once-a-year-only BOGO sale on December 26th (or Boxing Day to those of us outside the U.S.). By only offering it once a year, they create urgency and reinforce the perception that their products are too valued to discount.
By limiting this BOGO sale to one day a year, Lush creates anticipation and urgency while preserving their image as a superior-quality brand. (More practically, it also clears out holiday inventory that wouldn’t sell anyway.)
Lush sticks to its guns when it comes to this sale, but it’s not uncommon for brands to think it’s a good idea to revise their exclusivity: “Our once-a-year sale is now once-a-month! Get hyped!” Counterintuitively, this can work against you.
According to Lianna Patch of Punchline Conversion Copywriting, it’ll puncture any urgency you’ve been trying to create:
Your discounting will always be more effective when your brand itself is more trustworthy—so if you tend to extend “one-day-only” sales often, or by multiple days, or you run promotions frequently, you’re likely dis-incentivizing your customers and ruining your own appeals to urgency and scarcity. On the contrary, if you can say “Hey, we run just one sale a year, it ends when we say it ends, and you’ll never get a better deal than this,” you’re going to strike a chord with even your most reluctant prospects.
Lianna Patch, Punchline Conversion Copywriting
Of course, that doesn’t mean your campaign will be a short one. An accompanying ad or email campaign can create anticipation, while a landing page with a sign-up for reminders builds your nurture lists. (There’s more on this anticipation strategy below.)
Post-Click Upselling
A frequently neglected (but still very effective) tactic is to make an additional offer after your visitor has converted. The principle is actually very simple: you’ve already done the hard part of overcoming their resistance. Now they’re in the mood to buy.
The psychological phenomenon of loss aversion can play a role here too, since an offer made on a Thank You page or a well-timed popup feels more limited: “Get an additional 10% off your next purchase today.” This special shouldn’t be mentioned until this step in the process, of course. If customers feel like they could get it at any time, it’ll be less effective.
A clever use for popups or sticky bars. If your customer service hours will be reduced over the holidays, let customers know when they can expect contact. A sticky bar can double as a holiday greeting and let your visitors know about reduced hours. We’ve even got a template for it.
2. Write Copy For Gift Givers
Most of the year, the people you target purchase for themselves or their immediate family. And much of your existing content is (understandably) attuned to their self-interest. That’s why good copywriting is typically you-oriented: it focuses on the wants and needs of the reader. 
During the holidays, however, this is often less true. Homer Simpson aside, people aren’t buying only for themselves. Many will shop with loved ones, friends, and colleagues in mind.
In other words, the purchase intent of visitors to your holiday landing page will be different. Your headline, call-to-action, and supporting copy all need to be different too. As you sit down to write for your landing pages, try to think about common gifting considerations:
Will mommy lurve this sweater?
Can the wife and I experience this gift together?
Will this make my BFF lol? Will it make her ?
Does this present have any special meaning?
What will my coworker think if I give him this present?
These all have an especially strong emotional core as visitors search for the right gift. Like the examples from Starbucks and Joyce Mayne above, the best promos for holiday shoppers don’t just slap the words “Black Friday Sale – Get 10% Off” at the top of an existing page and call it a day. They use both copy and visuals to tap into these emotions.
And, yes, it can be easy to sink into cliches. But hitting those warm feels or helping someone find the perfect gift for their loved one satisfies the intent more than an appeal to self-interest.
According to Naccache, Webistry create “dedicated landing pages for different sets of audiences” for this purpose. This pre-Christmas landing page from Country Chic Paint is a killer example of copy tailored to indecisive gift buyers.
Click to see the full image of the landing page. (Courtesy of Webistry)
While a 40% limited discount is nice, the copy below is also very specific in communicating a gifting context: this product is perfect for buyers who are “blanking on gift ideas” for a creative someone in their life. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift.
Lianna Patch agrees the challenge lies in “effectively changing your approach from ‘Buy this, it’ll make you feel good’ to ‘Buy the feeling of giving a great gift.'” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails, so she has a lot to say on the subject.) 
But Patch also cautions that your buyers will have more practical considerations in mind:
It’s also important, when appealing to gift-buyers, to address objections around shipping/logistics (Will it arrive in time?), presentability (Does it come gift-wrapped? Do I have to remove the price tag?), and returns and exchanges (Will it be a pain to exchange shirt sizes? If my mom doesn’t like the mug I got her, can I return it?).
Lianna Patch, Punchline Conversion Copywriting
Ecomm landing pages are particularly bad at answering these kinds of questions. If you’re equipped to tackle any them, make it as explicit as you can in your copy. Shipping guarantees, for instance, should probably never be buried in your FAQ at this time of year.
Who’s this gift for? According to Think with Google, searchers get extremely specific and personal during the holidays: “searches for ‘gift + ____ year old’ have seen a two-year growth of over 100%, while searches for ‘gifts for dad’ have grown over 80% during that same period.” Creating targeted PPC campaigns with tailored landing pages (using Dynamic Text Replacement) can help.
3. Learn from the Ghost of Deals Past
Look at your previous campaigns. You may have conducted a routine post-mortem already, but remind yourself now of what worked—and what didn’t—before you start to plan.
Review the key performance metrics for your campaigns. For landing pages, your conversion rate should tell you whether or not your page performed to your expectations. (If you’re just starting out, you can use Unbounce’s Conversion Benchmark Report or a variety of other resources to get a sense of where you should be hitting.) 
But I’d also recommend pulling other traffic and engagement metrics from Google Analytics. Your page’s bounce rate and session time are important. Plus, any relevant info about visitors (like geolocation, device type, etc.) that might give you a clue to who’s being naughty or nice. A lower than expected conversion rate might indicate that something went wrong, but engagement stats like these ones can help you sniff out the cause. 
Let’s say, for instance, you see that your holiday landing page had few conversions but Google Analytics also shows people are spending a long time on the page.
Google Analytics surfaces a lot of additional data about how prospects are interacting with your landing pages. It’s worth digging deep while you have the time so that you can make informed decisions going forward.
Why is this happening?
It could be visitors are actually very interested in your product, but they’re confused or turned off by something they see (or don’t see) on the landing page. Take steps to simplify the layout, add more impact to your copy, and make your call-to-action more prominent. (Perhaps, as mentioned above, you need to re-write it with specific gifting contexts in mind.)
Another possibility is that your product already compels, but your visitors hesitate to actually buy it. Maybe it’s an idea so ahead of its time that they remain locked in the consideration phase. Or maybe you’re selling something that’s a big investment. Assuming your prospects may be sitting on the fence, you might want to throw in an incentive (by way of a timed popup or sticky bar) to give ’em a nudge. 
Of course, you may have other ideas. In any case, diving into engagement metrics lets you formulate a hypothesis and plan your next move. 
What about A/B testing? Running valid A/B tests during the holiday period can be challenging. You need traffic and time that you may not have. Plus, seasonal traffic behaves differently—so you can’t rely on what you’ve learned at other times of the year. I do like this holiday testing guide from ConversionXL, which gives you a detailed rundown of what’s involved.
4. Use the Holiday Rush to Your Advantage
Unless you’re just starting out, you already know about the persuasive power of adding a little urgency to your promotions. Countdown timers, announcing (realistic) product scarcity, running limited-time offers—these old hat strategies boost your conversions at any time during the year, as long as you don’t overdo ’em. 
Around the holidays, though, there’s already a sense of urgency built into the holiday shopping experience. Your customers are racing to get the best deals and check off every name on their list before Christmas.
Yeah, you could take advantage of this rush by ratcheting up the misery with big black numbers (counting down the remaining shopping days until the kids are forever disappointed, let’s say).
But there’s a much better approach.
Instead, offer your visitors a little something more…
Offer a Little Relief from the Rush
Think about your campaign like a pleasing piece of music: you need tension, sure, but also release. (Otherwise, it’s just noise.) Instead of relying on purely negative types of urgency, then, you can promote a sense of trust and reliability by relieving your visitors’ anxieties. It may lead to fewer impulse buys, but it’ll also help your brand in the long run.
As always, Amazon offers a pretty sharp example of this practice.
Sure, around the holidays they’ll up the ante with a countdown timer or two. (They also never miss an opportunity to indicate low stock.) But their bread and butter lies in relieving the anxiety associated with shipping. 
By including “Want it delivered by… order by…” messages on product pages, they promise their customers an almost impossible level of control. The effect of seeing that you need to “order it in the next 6 hours and 10 minutes” to receive the package by December 23 amplifies the urgency, sure, but it also empowers the customer:
There’s more than one way to get ready for the holidays.
Needless to say, if you want to go this same route, your expedited shipping solution should be up to the task. If your customers aren’t going to get those fancy new boots until mid-March, you’ll need to find another approach.
Anticipation and Excitement
Anticipation is another more positive expression of urgency worth exploring with your holiday campaigns. Amazon does this too.
As this analysis of their Black Friday promotions points out, over the past decade the company has slowly extended the sales period into “one torturously long stretch of spending lasting from Nov. 1 to Dec. 22.” But this period is also punctuated by flash sales and specials meant to keep the customer excited. Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.”
Since 2013, Amazon’s Black Friday sales period has stretched from November 1st to December 22nd. (Image via Quartz)
Why are anticipation and excitement so effective? This may seem obvious, but they encourage repeated visits to their storefront in the quest for new deals, generate excitement about upcoming sales, and stretch the holiday shopping season across longer periods of time.
Is Amazon worth imitating, even on a smaller scale? You betcha.
And, according to Aaron Orendorff, there’s another major benefit to creating campaigns around anticipation: it can be much cheaper.
Ad costs are far lower in the lead up to the holidays. So, buy your traffic early by previewing your upcoming event across paid social. Collect your best deals—built around product categories or specific audiences—onto landing pages with one goal: to get visitors’ email addresses in exchange for early access (or something similarly enticing).
Aaron Orendorff, iconiContent
(I think Aaron just dropped the mic on us.)
Don’t Let the “Christmas Creep” Sneak Up on You
Here’s a final question for you: when will people start their Christmas shopping this year? The answer: they already have.
Sure, the received wisdom is that the holiday season starts after American Thanksgiving. But the National Retail Federation says brick-and-mortar retailers start to see shoppers before Halloween, which is why some stores have started setting up displays in September.
That’s nothing compared to the ecommerce world though. According to a consumer survey from Valassis, there’s a strong interest in early shopping online: “40 percent completing a portion of their gift purchase on Amazon Prime Day.” (That’s mid-July Christmas shopping!) Why not devise some clever ways to target these buyers longer before your competitors get there?
It’s a neverending nightmare, Charlie Brown.
Let’s face it. For today’s ecommerce marketer, the holiday season feels like it’s always just around the corner.
Thankfully, the enemies you face when planning these campaigns aren’t different from any other part of the year. How do you overcome them? Planning well in advance is a must. And finding workable shortcuts that don’t cut short on the quality of your campaigns is another approach. (That’s one of the big reasons we think landing pages are a killer alternative to web pages. You can drag and drop a campaign together without involving your web developer.)
And there are plenty of other times throughout the year to apply these tips. Depending on your perspective, the Christmas shopping season stretches across Halloween, two Thanksgivings (American and Canuck), Black Friday, Cyber Monday, Boxing Day, and even New Years. But then you might see other opportunities around Valentine’s Day, Mother’s Day, July 4th, Arbor Day… you name it, there’s a promo you can run (and run early).
But if you want to have a real impact, the real meaning of Christmas in July is that you need to get started today.
from Marketing https://unbounce.com/landing-pages/landing-pages-for-holidays-ecommerce/ via http://www.rssmix.com/
0 notes
annaxkeating · 5 years
Text
Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays
Don’t let our header image fool you. 
Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. (Thank goodness!)
But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign.
In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. In 2018, for example, US consumers spent a whopping $7.9 billion on Cyber Monday. (Heck, they spent $2.2 billion on their phones alone.) Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger.
And there are other important reasons you should start prepping…
Sure, that’s a lot of cheese on the table. But, according to Jonathan Naccache of Webistry, heavy discounting also cuts into profits:
The holiday period is a double-edged sword. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. This is why planning is so important. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. 
Jonathan Naccache, Webistry
More obviously, Naccache points out that preparing simply takes a lot of work: “You’ll need great content (more than one piece) for your ads,” he says, and that may involve “many sets of banners, several video pieces, different iterations of copy” as well as “a series of dedicated landing pages for different sets of audiences.”
Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. Why? So everyone is good and ready for the make-it-or-it-break months:
The reason it is so important to begin planning well in advance is because holiday outcomes are created in October and November.
Taylor Holiday, Common Thread Collective
Common Thread have a lot of data to back them up here. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. “It’s not rocket science to understand that email is valuable during this period,” says Holiday, “but it does require foresight and research into the exact value of email subscriptions to make the payback immediately profitable.” Common Thread found that running email campaigns in November and December will be “up to 5x as valuable as any other month,” so they need to be ready to build email lists in October.
So Naccache and Holiday clearly know that there are big wins—and big challenges—on the horizon. Planning in July (or even earlier) makes tons of sense to them. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. That’s a mistake.
With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, uh, Merry Christmas!)
Read on, or jump straight to any of the subtopics below:
Rethinking Your Promos for Holiday Shoppers
Writing Copy for Gift Buyers
Learning from the Ghosts of Deals Past
Using the Holiday Rush to Your Advantage
What about other times of the year? I’m talking Christmas here, the biggest and “mostest” (that’s a word, right?) of the holidays in North America. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Most of this advice should apply. (Also, if you’re reading this in November and short on time, using a drag-and-drop builder like Unbounce makes pages faster to pull off.)
1. Rethink Your Promos for Holiday Shoppers
You’re running a holiday sale, eh?
15% off, you say?
Free shipping on all orders over $100?
That’s terrific. 
But here’s the thing about holiday discounts: during this period, most shoppers are so bombarded with deals and offers that they become inured to simple bargains. (Plus, your competitors likely have similar perks on to go, so there’s that…) 
Unless you’re prepared to cut bone-deep, building a campaign around a discount may not be enough to create genuine excitement. Instead, the experts recommend that you create promotions that use specific psychological triggers. 
Here are a few ideas to help you go beyond lame-duck discounts:
BOGO (Buy One, Get One) Deals
Do you remember that episode of The Simpsons when Homer gives Marge a bowling ball for her birthday? You know, the one with his name engraved on it? As you’ll recall, she wasn’t pleased:
Not a look you want from your loved ones.
Don’t be too hard on Homer. By buying Marge a present that he wants for himself, he’s exhibiting pretty normal human behavior.
In fact, it’s one reason that “buy one, get one free” deals can be more persuasive than straightforward discounts around the holidays. It’s not just a free thing, it’s that you get to play Scrooge and Santa at the same time: “I really want this thing for myself,” your customers will tell themselves: “I’ll pick one up for me, and give the other one to my friend.”
(There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.)
BOGO promotions also work brilliantly for products that you might naturally want to pair or share. Take a look at how Starbucks’ yearly “Buy One, Share One” promotion conjures the spirit of giving:
Starbucks’ “Buy One, Share One” uses the positive emotions associated with sharing and togetherness to sell lattes.
While traditional BOGO might appeal to greed, Starbucks combines the urgency of a very narrow purchase window (limited time, from 2-5 pm) with messaging that implies generosity. (We’ve seen customers build very similar limited promos using popups on their websites.)
Tiered Deals
BOGO promotions can be very attractive, but done wrong, they can also take a bite of profits and hurt your brand. Aaron Orendorff, the founder of iconiContent and former editor in chief at Shopify Plus, suggests instead creating promos that encourage more spending:
Not only is traditional discounting becoming less effective over the holidays, but it can also substantially lower brand value as well as AOV (average order value). The answer is creative deal structures that drive AOV from the ad or email to the onsite experience right through to the checkout.
Aaron Orendorff, iconiContent
One of Orendorff’s favorite examples is Brooklinen, who created a tiered “spend more, save more” deal structure to increase order values.
Spend $150, get a free gift
Spend $250, get 10% off
Spend $350, get 15% off
Spend $450, get 20% off
Orendorff points out that Brooklinen doesn’t mess around when it comes to encouraging buyers to take it up a tier: “Brooklinen featured that exact deal in all their promotions: organic, paid, and email. The real genius is the brand also integrated the tiers into its checkout, prompting shoppers to spend more and nudging them into the next tier.” It looks like this:
Mixed Product Bundling
Like BOGO, bundling involves combining multiple products into a single package. It attracts customers with the promise of greater value.
You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle. Why? Since people generally prefer experiential gifts to physical ones, this form of bundling transforms your product into an experience by offering a total package.
And it can be as simple as what Australian retailer Joyce Mayne did when they bundled a Fujifilm Instax camera with its accessories. Check it out:
This clever bundle by Joyce Mayne transforms a product (a hot pink instant camera) into an experience (sharing memories with friends and family).
The promo page for this bundle no longer exists online, but supporting copy went straight for the heart: “This would make for a brilliant Christmas present for anyone who loves to seize the moment and share memories with friends and family.” Notice how Joyce Mayne reframe the purchase in terms of a shared experience.
Scrooge-Style Discounting
For the right type of brand, sometimes the best approach is to only offer discounts at the holidays—and at no other time of the year.
For example, Lush Cosmetics runs once-a-year-only BOGO sale on December 26th (or Boxing Day to those of us outside the U.S.). By only offering it once a year, they create urgency and reinforce the perception that their products are too valued to discount.
By limiting this BOGO sale to one day a year, Lush creates anticipation and urgency while preserving their image as a superior-quality brand. (More practically, it also clears out holiday inventory that wouldn’t sell anyway.)
Lush sticks to its guns when it comes to this sale, but it’s not uncommon for brands to think it’s a good idea to revise their exclusivity: “Our once-a-year sale is now once-a-month! Get hyped!” Counterintuitively, this can work against you.
According to Lianna Patch of Punchline Conversion Copywriting, it’ll puncture any urgency you’ve been trying to create:
Your discounting will always be more effective when your brand itself is more trustworthy—so if you tend to extend “one-day-only” sales often, or by multiple days, or you run promotions frequently, you’re likely dis-incentivizing your customers and ruining your own appeals to urgency and scarcity. On the contrary, if you can say “Hey, we run just one sale a year, it ends when we say it ends, and you’ll never get a better deal than this,” you’re going to strike a chord with even your most reluctant prospects.
Lianna Patch, Punchline Conversion Copywriting
Of course, that doesn’t mean your campaign will be a short one. An accompanying ad or email campaign can create anticipation, while a landing page with a sign-up for reminders builds your nurture lists. (There’s more on this anticipation strategy below.)
Post-Click Upselling
A frequently neglected (but still very effective) tactic is to make an additional offer after your visitor has converted. The principle is actually very simple: you’ve already done the hard part of overcoming their resistance. Now they’re in the mood to buy.
The psychological phenomenon of loss aversion can play a role here too, since an offer made on a Thank You page or a well-timed popup feels more limited: “Get an additional 10% off your next purchase today.” This special shouldn’t be mentioned until this step in the process, of course. If customers feel like they could get it at any time, it’ll be less effective.
A clever use for popups or sticky bars. If your customer service hours will be reduced over the holidays, let customers know when they can expect contact. A sticky bar can double as a holiday greeting and let your visitors know about reduced hours. We’ve even got a template for it.
2. Write Copy For Gift Givers
Most of the year, the people you target purchase for themselves or their immediate family. And much of your existing content is (understandably) attuned to their self-interest. That’s why good copywriting is typically you-oriented: it focuses on the wants and needs of the reader. 
During the holidays, however, this is often less true. Homer Simpson aside, people aren’t buying only for themselves. Many will shop with loved ones, friends, and colleagues in mind.
In other words, the purchase intent of visitors to your holiday landing page will be different. Your headline, call-to-action, and supporting copy all need to be different too. As you sit down to write for your landing pages, try to think about common gifting considerations:
Will mommy lurve this sweater?
Can the wife and I experience this gift together?
Will this make my BFF lol? Will it make her ?
Does this present have any special meaning?
What will my coworker think if I give him this present?
These all have an especially strong emotional core as visitors search for the right gift. Like the examples from Starbucks and Joyce Mayne above, the best promos for holiday shoppers don’t just slap the words “Black Friday Sale – Get 10% Off” at the top of an existing page and call it a day. They use both copy and visuals to tap into these emotions.
And, yes, it can be easy to sink into cliches. But hitting those warm feels or helping someone find the perfect gift for their loved one satisfies the intent more than an appeal to self-interest.
According to Naccache, Webistry create “dedicated landing pages for different sets of audiences” for this purpose. This pre-Christmas landing page from Country Chic Paint is a killer example of copy tailored to indecisive gift buyers.
Click to see the full image of the landing page. (Courtesy of Webistry)
While a 40% limited discount is nice, the copy below is also very specific in communicating a gifting context: this product is perfect for buyers who are “blanking on gift ideas” for a creative someone in their life. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift.
Lianna Patch agrees the challenge lies in “effectively changing your approach from ‘Buy this, it’ll make you feel good’ to ‘Buy the feeling of giving a great gift.'” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails, so she has a lot to say on the subject.) 
But Patch also cautions that your buyers will have more practical considerations in mind:
It’s also important, when appealing to gift-buyers, to address objections around shipping/logistics (Will it arrive in time?), presentability (Does it come gift-wrapped? Do I have to remove the price tag?), and returns and exchanges (Will it be a pain to exchange shirt sizes? If my mom doesn’t like the mug I got her, can I return it?).
Lianna Patch, Punchline Conversion Copywriting
Ecomm landing pages are particularly bad at answering these kinds of questions. If you’re equipped to tackle any them, make it as explicit as you can in your copy. Shipping guarantees, for instance, should probably never be buried in your FAQ at this time of year.
Who’s this gift for? According to Think with Google, searchers get extremely specific and personal during the holidays: “searches for ‘gift + ____ year old’ have seen a two-year growth of over 100%, while searches for ‘gifts for dad’ have grown over 80% during that same period.” Creating targeted PPC campaigns with tailored landing pages (using Dynamic Text Replacement) can help.
3. Learn from the Ghost of Deals Past
Look at your previous campaigns. You may have conducted a routine post-mortem already, but remind yourself now of what worked—and what didn’t—before you start to plan.
Review the key performance metrics for your campaigns. For landing pages, your conversion rate should tell you whether or not your page performed to your expectations. (If you’re just starting out, you can use Unbounce’s Conversion Benchmark Report or a variety of other resources to get a sense of where you should be hitting.) 
But I’d also recommend pulling other traffic and engagement metrics from Google Analytics. Your page’s bounce rate and session time are important. Plus, any relevant info about visitors (like geolocation, device type, etc.) that might give you a clue to who’s being naughty or nice. A lower than expected conversion rate might indicate that something went wrong, but engagement stats like these ones can help you sniff out the cause. 
Let’s say, for instance, you see that your holiday landing page had few conversions but Google Analytics also shows people are spending a long time on the page.
Google Analytics surfaces a lot of additional data about how prospects are interacting with your landing pages. It’s worth digging deep while you have the time so that you can make informed decisions going forward.
Why is this happening?
It could be visitors are actually very interested in your product, but they’re confused or turned off by something they see (or don’t see) on the landing page. Take steps to simplify the layout, add more impact to your copy, and make your call-to-action more prominent. (Perhaps, as mentioned above, you need to re-write it with specific gifting contexts in mind.)
Another possibility is that your product already compels, but your visitors hesitate to actually buy it. Maybe it’s an idea so ahead of its time that they remain locked in the consideration phase. Or maybe you’re selling something that’s a big investment. Assuming your prospects may be sitting on the fence, you might want to throw in an incentive (by way of a timed popup or sticky bar) to give ’em a nudge. 
Of course, you may have other ideas. In any case, diving into engagement metrics lets you formulate a hypothesis and plan your next move. 
What about A/B testing? Running valid A/B tests during the holiday period can be challenging. You need traffic and time that you may not have. Plus, seasonal traffic behaves differently—so you can’t rely on what you’ve learned at other times of the year. I do like this holiday testing guide from ConversionXL, which gives you a detailed rundown of what’s involved.
4. Use the Holiday Rush to Your Advantage
Unless you’re just starting out, you already know about the persuasive power of adding a little urgency to your promotions. Countdown timers, announcing (realistic) product scarcity, running limited-time offers—these old hat strategies boost your conversions at any time during the year, as long as you don’t overdo ’em. 
Around the holidays, though, there’s already a sense of urgency built into the holiday shopping experience. Your customers are racing to get the best deals and check off every name on their list before Christmas.
Yeah, you could take advantage of this rush by ratcheting up the misery with big black numbers (counting down the remaining shopping days until the kids are forever disappointed, let’s say).
But there’s a much better approach.
Instead, offer your visitors a little something more…
Offer a Little Relief from the Rush
Think about your campaign like a pleasing piece of music: you need tension, sure, but also release. (Otherwise, it’s just noise.) Instead of relying on purely negative types of urgency, then, you can promote a sense of trust and reliability by relieving your visitors’ anxieties. It may lead to fewer impulse buys, but it’ll also help your brand in the long run.
As always, Amazon offers a pretty sharp example of this practice.
Sure, around the holidays they’ll up the ante with a countdown timer or two. (They also never miss an opportunity to indicate low stock.) But their bread and butter lies in relieving the anxiety associated with shipping. 
By including “Want it delivered by… order by…” messages on product pages, they promise their customers an almost impossible level of control. The effect of seeing that you need to “order it in the next 6 hours and 10 minutes” to receive the package by December 23 amplifies the urgency, sure, but it also empowers the customer:
There’s more than one way to get ready for the holidays.
Needless to say, if you want to go this same route, your expedited shipping solution should be up to the task. If your customers aren’t going to get those fancy new boots until mid-March, you’ll need to find another approach.
Anticipation and Excitement
Anticipation is another more positive expression of urgency worth exploring with your holiday campaigns. Amazon does this too.
As this analysis of their Black Friday promotions points out, over the past decade the company has slowly extended the sales period into “one torturously long stretch of spending lasting from Nov. 1 to Dec. 22.” But this period is also punctuated by flash sales and specials meant to keep the customer excited. Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.”
Since 2013, Amazon’s Black Friday sales period has stretched from November 1st to December 22nd. (Image via Quartz)
Why are anticipation and excitement so effective? This may seem obvious, but they encourage repeated visits to their storefront in the quest for new deals, generate excitement about upcoming sales, and stretch the holiday shopping season across longer periods of time.
Is Amazon worth imitating, even on a smaller scale? You betcha.
And, according to Aaron Orendorff, there’s another major benefit to creating campaigns around anticipation: it can be much cheaper.
Ad costs are far lower in the lead up to the holidays. So, buy your traffic early by previewing your upcoming event across paid social. Collect your best deals—built around product categories or specific audiences—onto landing pages with one goal: to get visitors’ email addresses in exchange for early access (or something similarly enticing).
Aaron Orendorff, iconiContent
(I think Aaron just dropped the mic on us.)
Don’t Let the “Christmas Creep” Sneak Up on You
Here’s a final question for you: when will people start their Christmas shopping this year? The answer: they already have.
Sure, the received wisdom is that the holiday season starts after American Thanksgiving. But the National Retail Federation says brick-and-mortar retailers start to see shoppers before Halloween, which is why some stores have started setting up displays in September.
That’s nothing compared to the ecommerce world though. According to a consumer survey from Valassis, there’s a strong interest in early shopping online: “40 percent completing a portion of their gift purchase on Amazon Prime Day.” (That’s mid-July Christmas shopping!) Why not devise some clever ways to target these buyers longer before your competitors get there?
It’s a neverending nightmare, Charlie Brown.
Let’s face it. For today’s ecommerce marketer, the holiday season feels like it’s always just around the corner.
Thankfully, the enemies you face when planning these campaigns aren’t different from any other part of the year. How do you overcome them? Planning well in advance is a must. And finding workable shortcuts that don’t cut short on the quality of your campaigns is another approach. (That’s one of the big reasons we think landing pages are a killer alternative to web pages. You can drag and drop a campaign together without involving your web developer.)
And there are plenty of other times throughout the year to apply these tips. Depending on your perspective, the Christmas shopping season stretches across Halloween, two Thanksgivings (American and Canuck), Black Friday, Cyber Monday, Boxing Day, and even New Years. But then you might see other opportunities around Valentine’s Day, Mother’s Day, July 4th, Arbor Day… you name it, there’s a promo you can run (and run early).
But if you want to have a real impact, the real meaning of Christmas in July is that you need to get started today.
from Digital https://unbounce.com/landing-pages/landing-pages-for-holidays-ecommerce/ via http://www.rssmix.com/
0 notes
samanthasmeyers · 5 years
Text
Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays
Don’t let our header image fool you. 
Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. (Thank goodness!)
But if you’re in ecommerce, that’s a different story. It turns out that right now is the best time to start planning your next holiday campaign.
In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. There’s just too much at stake not to. In 2018, for example, US consumers spent a whopping $7.9 billion on Cyber Monday. (Heck, they spent $2.2 billion on their phones alone.) Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger.
And there are other important reasons you should start prepping…
Sure, that’s a lot of cheese on the table. But, according to Jonathan Naccache of Webistry, heavy discounting also cuts into profits:
The holiday period is a double-edged sword. Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. This is why planning is so important. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important. 
Jonathan Naccache, Webistry
More obviously, Naccache points out that preparing simply takes a lot of work: “You’ll need great content (more than one piece) for your ads,” he says, and that may involve “many sets of banners, several video pieces, different iterations of copy” as well as “a series of dedicated landing pages for different sets of audiences.”
Taylor Holiday (yeah, that’s his real name) of Common Thread Collective says his agency does massive research and planning before running a summit for their clients in mid-August. Why? So everyone is good and ready for the make-it-or-it-break months:
The reason it is so important to begin planning well in advance is because holiday outcomes are created in October and November.
Taylor Holiday, Common Thread Collective
Common Thread have a lot of data to back them up here. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. “It’s not rocket science to understand that email is valuable during this period,” says Holiday, “but it does require foresight and research into the exact value of email subscriptions to make the payback immediately profitable.” Common Thread found that running email campaigns in November and December will be “up to 5x as valuable as any other month,” so they need to be ready to build email lists in October.
So Naccache and Holiday clearly know that there are big wins—and big challenges—on the horizon. Planning in July (or even earlier) makes tons of sense to them. But for many marketers, it’s almost too easy to get planning late and let the holiday pass you by without running your own specials. That’s a mistake.
With that in mind, Unbounce has teamed up with a few heavy-hitters of marketing to give you the rundown on how you can start with your holiday campaigns and landing pages today. (So, uh, Merry Christmas!)
Read on, or jump straight to any of the subtopics below:
Rethinking Your Promos for Holiday Shoppers
Writing Copy for Gift Buyers
Learning from the Ghosts of Deals Past
Using the Holiday Rush to Your Advantage
What about other times of the year? I’m talking Christmas here, the biggest and “mostest” (that’s a word, right?) of the holidays in North America. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business. Most of this advice should apply. (Also, if you’re reading this in November and short on time, using a drag-and-drop builder like Unbounce makes pages faster to pull off.)
1. Rethink Your Promos for Holiday Shoppers
You’re running a holiday sale, eh?
15% off, you say?
Free shipping on all orders over $100?
That’s terrific. 
But here’s the thing about holiday discounts: during this period, most shoppers are so bombarded with deals and offers that they become inured to simple bargains. (Plus, your competitors likely have similar perks on to go, so there’s that…) 
Unless you’re prepared to cut bone-deep, building a campaign around a discount may not be enough to create genuine excitement. Instead, the experts recommend that you create promotions that use specific psychological triggers. 
Here are a few ideas to help you go beyond lame-duck discounts:
BOGO (Buy One, Get One) Deals
Do you remember that episode of The Simpsons when Homer gives Marge a bowling ball for her birthday? You know, the one with his name engraved on it? As you’ll recall, she wasn’t pleased:
Not a look you want from your loved ones.
Don’t be too hard on Homer. By buying Marge a present that he wants for himself, he’s exhibiting pretty normal human behavior.
In fact, it’s one reason that “buy one, get one free” deals can be more persuasive than straightforward discounts around the holidays. It’s not just a free thing, it’s that you get to play Scrooge and Santa at the same time: “I really want this thing for myself,” your customers will tell themselves: “I’ll pick one up for me, and give the other one to my friend.”
(There’s a fascinating study to be done on whether BOGO buyers think they’re keeping the “free” item or giving that one away.)
BOGO promotions also work brilliantly for products that you might naturally want to pair or share. Take a look at how Starbucks’ yearly “Buy One, Share One” promotion conjures the spirit of giving:
Starbucks’ “Buy One, Share One” uses the positive emotions associated with sharing and togetherness to sell lattes.
While traditional BOGO might appeal to greed, Starbucks combines the urgency of a very narrow purchase window (limited time, from 2-5 pm) with messaging that implies generosity. (We’ve seen customers build very similar limited promos using popups on their websites.)
Tiered Deals
BOGO promotions can be very attractive, but done wrong, they can also take a bite of profits and hurt your brand. Aaron Orendorff, the founder of iconiContent and former editor in chief at Shopify Plus, suggests instead creating promos that encourage more spending:
Not only is traditional discounting becoming less effective over the holidays, but it can also substantially lower brand value as well as AOV (average order value). The answer is creative deal structures that drive AOV from the ad or email to the onsite experience right through to the checkout.
Aaron Orendorff, iconiContent
One of Orendorff’s favorite examples is Brooklinen, who created a tiered “spend more, save more” deal structure to increase order values.
Spend $150, get a free gift
Spend $250, get 10% off
Spend $350, get 15% off
Spend $450, get 20% off
Orendorff points out that Brooklinen doesn’t mess around when it comes to encouraging buyers to take it up a tier: “Brooklinen featured that exact deal in all their promotions: organic, paid, and email. The real genius is the brand also integrated the tiers into its checkout, prompting shoppers to spend more and nudging them into the next tier.” It looks like this:
Mixed Product Bundling
Like BOGO, bundling involves combining multiple products into a single package. It attracts customers with the promise of greater value.
You can certainly bundle the same product together, but mixed bundling works best by joining your products into a single, discounted bundle. Why? Since people generally prefer experiential gifts to physical ones, this form of bundling transforms your product into an experience by offering a total package.
And it can be as simple as what Australian retailer Joyce Mayne did when they bundled a Fujifilm Instax camera with its accessories. Check it out:
This clever bundle by Joyce Mayne transforms a product (a hot pink instant camera) into an experience (sharing memories with friends and family).
The promo page for this bundle no longer exists online, but supporting copy went straight for the heart: “This would make for a brilliant Christmas present for anyone who loves to seize the moment and share memories with friends and family.” Notice how Joyce Mayne reframe the purchase in terms of a shared experience.
Scrooge-Style Discounting
For the right type of brand, sometimes the best approach is to only offer discounts at the holidays—and at no other time of the year.
For example, Lush Cosmetics runs once-a-year-only BOGO sale on December 26th (or Boxing Day to those of us outside the U.S.). By only offering it once a year, they create urgency and reinforce the perception that their products are too valued to discount.
By limiting this BOGO sale to one day a year, Lush creates anticipation and urgency while preserving their image as a superior-quality brand. (More practically, it also clears out holiday inventory that wouldn’t sell anyway.)
Lush sticks to its guns when it comes to this sale, but it’s not uncommon for brands to think it’s a good idea to revise their exclusivity: “Our once-a-year sale is now once-a-month! Get hyped!” Counterintuitively, this can work against you.
According to Liana Patch of Punchline Conversion Copywriting, it’ll puncture any urgency you’ve been trying to create:
Your discounting will always be more effective when your brand itself is more trustworthy—so if you tend to extend “one-day-only” sales often, or by multiple days, or you run promotions frequently, you’re likely dis-incentivizing your customers and ruining your own appeals to urgency and scarcity. On the contrary, if you can say “Hey, we run just one sale a year, it ends when we say it ends, and you’ll never get a better deal than this,” you’re going to strike a chord with even your most reluctant prospects.
Liana Patch, Punchline Conversion Copywriting
Of course, that doesn’t mean your campaign will be a short one. An accompanying ad or email campaign can create anticipation, while a landing page with a sign-up for reminders builds your nurture lists. (There’s more on this anticipation strategy below.)
Post-Click Upselling
A frequently neglected (but still very effective) tactic is to make an additional offer after your visitor has converted. The principle is actually very simple: you’ve already done the hard part of overcoming their resistance. Now they’re in the mood to buy.
The psychological phenomenon of loss aversion can play a role here too, since an offer made on a Thank You page or a well-timed popup feels more limited: “Get an additional 10% off your next purchase today.” This special shouldn’t be mentioned until this step in the process, of course. If customers feel like they could get it at any time, it’ll be less effective.
A clever use for popups or sticky bars. If your customer service hours will be reduced over the holidays, let customers know when they can expect contact. A sticky bar can double as a holiday greeting and let your visitors know about reduced hours. We’ve even got a template for it.
2. Write Copy For Gift Givers
Most of the year, the people you target purchase for themselves or their immediate family. And much of your existing content is (understandably) attuned to their self-interest. That’s why good copywriting is typically you-oriented: it focuses on the wants and needs of the reader. 
During the holidays, however, this is often less true. Homer Simpson aside, people aren’t buying only for themselves. Many will shop with loved ones, friends, and colleagues in mind.
In other words, the purchase intent of visitors to your holiday landing page will be different. Your headline, call-to-action, and supporting copy all need to be different too. As you sit down to write for your landing pages, try to think about common gifting considerations:
Will mommy lurve this sweater?
Can the wife and I experience this gift together?
Will this make my BFF lol? Will it make her ?
Does this present have any special meaning?
What will my coworker think if I give him this present?
These all have an especially strong emotional core as visitors search for the right gift. Like the examples from Starbucks and Joyce Mayne above, the best promos for holiday shoppers don’t just slap the words “Black Friday Sale – Get 10% Off” at the top of an existing page and call it a day. They use both copy and visuals to tap into these emotions.
And, yes, it can be easy to sink into cliches. But hitting those warm feels or helping someone find the perfect gift for their loved one satisfies the intent more than an appeal to self-interest.
According to Naccache, Webistry create “dedicated landing pages for different sets of audiences” for this purpose. This pre-Christmas landing page from Country Chic Paint is a killer example of copy tailored to indecisive gift buyers.
Click to see the full image of the landing page. (Courtesy of Webistry)
While a 40% limited discount is nice, the copy below is also very specific in communicating a gifting context: this product is perfect for buyers who are “blanking on gift ideas” for a creative someone in their life. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift.
Lianna Patch agrees the challenge lies in “effectively changing your approach from ‘Buy this, it’ll make you feel good’ to ‘Buy the feeling of giving a great gift.'” (She and Val Geisler recently teamed up for a webinar on writing copy for holiday emails, so she has a lot to say on the subject.) 
But Patch also cautions that your buyers will have more practical considerations in mind:
It’s also important, when appealing to gift-buyers, to address objections around shipping/logistics (Will it arrive in time?), presentability (Does it come gift-wrapped? Do I have to remove the price tag?), and returns and exchanges (Will it be a pain to exchange shirt sizes? If my mom doesn’t like the mug I got her, can I return it?).
Liana Patch, Punchline Conversion Copywriting
Ecomm landing pages are particularly bad at answering these kinds of questions. If you’re equipped to tackle any them, make it as explicit as you can in your copy. Shipping guarantees, for instance, should probably never be buried in your FAQ at this time of year.
Who’s this gift for? According to Think with Google, searchers get extremely specific and personal during the holidays: “searches for ‘gift + ____ year old’ have seen a two-year growth of over 100%, while searches for ‘gifts for dad’ have grown over 80% during that same period.” Creating targeted PPC campaigns with tailored landing pages (using Dynamic Text Replacement) can help.
3. Learn from the Ghost of Deals Past
Look at your previous campaigns. You may have conducted a routine post-mortem already, but remind yourself now of what worked—and what didn’t—before you start to plan.
Review the key performance metrics for your campaigns. For landing pages, your conversion rate should tell you whether or not your page performed to your expectations. (If you’re just starting out, you can use Unbounce’s Conversion Benchmark Report or a variety of other resources to get a sense of where you should be hitting.) 
But I’d also recommend pulling other traffic and engagement metrics from Google Analytics. Your page’s bounce rate and session time are important. Plus, any relevant info about visitors (like geolocation, device type, etc.) that might give you a clue to who’s being naughty or nice. A lower than expected conversion rate might indicate that something went wrong, but engagement stats like these ones can help you sniff out the cause. 
Let’s say, for instance, you see that your holiday landing page had few conversions but Google Analytics also shows people are spending a long time on the page.
Google Analytics surfaces a lot of additional data about how prospects are interacting with your landing pages. It’s worth digging deep while you have the time so that you can make informed decisions going forward.
Why is this happening?
It could be visitors are actually very interested in your product, but they’re confused or turned off by something they see (or don’t see) on the landing page. Take steps to simplify the layout, add more impact to your copy, and make your call-to-action more prominent. (Perhaps, as mentioned above, you need to re-write it with specific gifting contexts in mind.)
Another possibility is that your product already compels, but your visitors hesitate to actually buy it. Maybe it’s an idea so ahead of its time that they remain locked in the consideration phase. Or maybe you’re selling something that’s a big investment. Assuming your prospects may be sitting on the fence, you might want to throw in an incentive (by way of a timed popup or sticky bar) to give ’em a nudge. 
Of course, you may have other ideas. In any case, diving into engagement metrics lets you formulate a hypothesis and plan your next move. 
What about A/B testing? Running valid A/B tests during the holiday period can be challenging. You need traffic and time that you may not have. Plus, seasonal traffic behaves differently—so you can’t rely on what you’ve learned at other times of the year. I do like this holiday testing guide from ConversionXL, which gives you a detailed rundown of what’s involved.
4. Use the Holiday Rush to Your Advantage
Unless you’re just starting out, you already know about the persuasive power of adding a little urgency to your promotions. Countdown timers, announcing (realistic) product scarcity, running limited-time offers—these old hat strategies boost your conversions at any time during the year, as long as you don’t overdo ’em. 
Around the holidays, though, there’s already a sense of urgency built into the holiday shopping experience. Your customers are racing to get the best deals and check off every name on their list before Christmas.
Yeah, you could take advantage of this rush by ratcheting up the misery with big black numbers (counting down the remaining shopping days until the kids are forever disappointed, let’s say).
But there’s a much better approach.
Instead, offer your visitors a little something more…
Offer a Little Relief from the Rush
Think about your campaign like a pleasing piece of music: you need tension, sure, but also release. (Otherwise, it’s just noise.) Instead of relying on purely negative types of urgency, then, you can promote a sense of trust and reliability by relieving your visitors’ anxieties. It may lead to fewer impulse buys, but it’ll also help your brand in the long run.
As always, Amazon offers a pretty sharp example of this practice.
Sure, around the holidays they’ll up the ante with a countdown timer or two. (They also never miss an opportunity to indicate low stock.) But their bread and butter lies in relieving the anxiety associated with shipping. 
By including “Want it delivered by… order by…” messages on product pages, they promise their customers an almost impossible level of control. The effect of seeing that you need to “order it in the next 6 hours and 10 minutes” to receive the package by December 23 amplifies the urgency, sure, but it also empowers the customer:
There’s more than one way to get ready for the holidays.
Needless to say, if you want to go this same route, your expedited shipping solution should be up to the task. If your customers aren’t going to get those fancy new boots until mid-March, you’ll need to find another approach.
Anticipation and Excitement
Anticipation is another more positive expression of urgency worth exploring with your holiday campaigns. Amazon does this too.
As this analysis of their Black Friday promotions points out, over the past decade the company has slowly extended the sales period into “one torturously long stretch of spending lasting from Nov. 1 to Dec. 22.” But this period is also punctuated by flash sales and specials meant to keep the customer excited. Since 2011, in fact, they’ve made the countdown to the sale itself into an event with “Countdown to Black Friday Deals Week.”
Since 2013, Amazon’s Black Friday sales period has stretched from November 1st to December 22nd. (Image via Quartz)
Why are anticipation and excitement so effective? This may seem obvious, but they encourage repeated visits to their storefront in the quest for new deals, generate excitement about upcoming sales, and stretch the holiday shopping season across longer periods of time.
Is Amazon worth imitating, even on a smaller scale? You betcha.
And, according to Aaron Orendorff, there’s another major benefit to creating campaigns around anticipation: it can be much cheaper.
Ad costs are far lower in the lead up to the holidays. So, buy your traffic early by previewing your upcoming event across paid social. Collect your best deals—built around product categories or specific audiences—onto landing pages with one goal: to get visitors’ email addresses in exchange for early access (or something similarly enticing).
Aaron Orendorff, iconiContent
(I think Aaron just dropped the mic on us.)
Don’t Let the “Christmas Creep” Sneak Up on You
Here’s a final question for you: when will people start their Christmas shopping this year? The answer: they already have.
Sure, the received wisdom is that the holiday season starts after American Thanksgiving. But the National Retail Federation says brick-and-mortar retailers start to see shoppers before Halloween, which is why some stores have started setting up displays in September.
That’s nothing compared to the ecommerce world though. According to a consumer survey from Valassis, there’s a strong interest in early shopping online: “40 percent completing a portion of their gift purchase on Amazon Prime Day.” (That’s mid-July Christmas shopping!) Why not devise some clever ways to target these buyers longer before your competitors get there?
It’s a neverending nightmare, Charlie Brown.
Let’s face it. For today’s ecommerce marketer, the holiday season feels like it’s always just around the corner.
Thankfully, the enemies you face when planning these campaigns aren’t different from any other part of the year. How do you overcome them? Planning well in advance is a must. And finding workable shortcuts that don’t cut short on the quality of your campaigns is another approach. (That’s one of the big reasons we think landing pages are a killer alternative to web pages. You can drag and drop a campaign together without involving your web developer.)
And there are plenty of other times throughout the year to apply these tips. Depending on your perspective, the Christmas shopping season stretches across Halloween, two Thanksgivings (American and Canuck), Black Friday, Cyber Monday, Boxing Day, and even New Years. But then you might see other opportunities around Valentine’s Day, Mother’s Day, July 4th, Arbor Day… you name it, there’s a promo you can run (and run early).
But if you want to have a real impact, the real meaning of Christmas in July is that you need to get started today.
from Marketing https://unbounce.com/landing-pages/landing-pages-for-holidays-ecommerce/ via http://www.rssmix.com/
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