#the bosses are extremely integrated into their networks but yet. there is something about them that is special to them ...
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No but like - and wow, how disrespectful to post this when I wanted to charlie-post, oh well - the English are such a trainwreck. All 3 of them. terrible at communicating emotions. And the other two are so much older than Arthur, because when you are 17, the age gap of 4 and 7 years is like ... so much. They're out of being a teenager and sure, Robert remembers what it means to be fucking lost and on your own at 17, but he doesn't like to dwell on it either. Arthur can't be the person he is around Fran, he can't communicate something that is unspeakable.
#beablabbers#hnnnnnggg#storie nostre#arthur#robert#tahir#i love love love that lfls still has what hetalia has in terms of no one understands this existence like someone else of our kind#the bosses are extremely integrated into their networks but yet. there is something about them that is special to them ...#I'm going insane I actually have to post about how all three of these mfers are so emotionally stunned and disengaged from the world#gonna chew the carpet. thinking about Fran pointing out to Arthur that he is still human and something in Arthur shatters.#WHAT do you think was the moment when Tahir and Robert realized that oh fuck. this ain't a business transaction I actually do love you madl#I don't just want someone I trust I do want someone to love and fuck. fuck. oh no PUT THE EMOTIONAL WALLS BACK UP.#Arthur starts thinking domestic thoughts with Fran and wants to throw himself off the next cliff because it is so unattainable.
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When I graduated from college with my BA in Political Science there were a few things I thought I’d do: law school, working for a political campaign, interning at the Capitol. I graduated when the US was still recovering from their latest recession so job options and offers were few and far between. I watched friends struggle to land their dream jobs as performers and advocates and legislators. Then I watched myself make the very real decision that happiness for me was stability. I’m Type A. I like organization and being in control. A lot of my daily fulfillment comes in the form of immediate gratification. I just like to get stuff done and I like when I can “people please” while I’m at it. So quickly I made a decision I still stand beside. I forgot about my degree or any of my hobbies and I began searching for a job that paid well. I did have a degree from a good school and I quickly learned that’s all that really matters is actually having the degree. I have yet to find a job that asks for your resume (the classmate who had a 3.2 and you with your 4.0 still have the same diploma AKA no need to kill yourself in the library at 3am every night but I digress…)
So in accepting that I was done with dreams and was ready to just make life work for me, I was lucky enough to land myself with an office job that at the time I assumed would give me that gratification I was looking for while I saved some money and plotted my next move. But somehow that office job turned into my career. Six years later the world of corporate politics, red eye flights, comped accommodations and the overall sheer insanity of working in a male-dominated industry are all a very normal part of my life.
If you’ve just graduated college and have landed your first corporate job or you’re thinking of heading in that direction, I’m going to do my best to share my experiences to make your decision easier. I’m going to do so honestly; these were things I learned and am still learning...all of which I learned alone. I know that the corporate world can be extremely problematic but I truly love what I do and I’m very fulfilled by it. But simply put: it’s not for everyone.
You don’t just have to work hard, you have to work the hardest. There is the very real perception that millennials are entitled and materialistic and dependent on technology as their basis of knowledge. So work hard but also work harder than your older coworkers. It’s likely they have also had time to “pay their dues”. This is a very real thing; this idea that you have to sacrifice more and do the tougher, less desirable jobs to prove your worth. I’m not saying this was explicitly stated to me as an expectation but I have yet to find another millennial that hasn’t faced this and found it as an effective tool to get ahead. So fight that stereotype and kick butt. It feels good to prove people wrong, especially older people who think you’re a certain way just because you were born a specific year.
Make all of your social media private. And stay on top what’s not meant to be private. I think this goes without saying but make Facebook, Instagram, Snapchat, etc. all private. This isn’t just because companies really do use these platforms to get a good idea of who you are but also because after you’re hired your coworkers will do the same thing. Let people make their own judgements of you based on your work attitude and performance. You also want to draw that line between your personal and work life. They don’t need to know what you do on the weekends. Privacy is important (and respected!). Similarly make sure you’re staying on top of business websites like LinkedIn. Even if it doesn’t seem like it, everyone is on LinkedIn. Everyone. Keep yours current, ask colleagues for references...make it as thorough as possible. You have the upper hand when it comes to social media so use that knowledge to your advantage when it comes to virtual networking!
Tattoos. I have them. A lot of my coworkers have them. As you’ll quickly find, there are things men can do in an office environment that women cannot. A woman with tattoos is far more scandalous than a man with tattoos. But being a twenty-something in a corporate setting means spending a substantial amount of time picking clothing and dressing in a way that will cover my tattoos. Yes, tattoos are definitely more mainstream than they used to be but unless you’re working for some hip start-up, it’d be in your best interest to keep yours hidden.
Is this a hill you want to die on? The corporate world, especially when its as competitive as it so often is for twenty-somethings, has you often biting your tongue. You’ll find yourself swallowing words down or even just ignoring the sexist, rude things your coworkers or bosses say. If you’re thinking to yourself ‘well I don’t want to work for a company like that then’...good luck finding a company where this doesn’t exist. Often I deal with this from clients. It is a business and I am a businesswoman. I’m not here to make friends, I’m here to get a job done.
Who you are at home is not who you will be at the office. I keep my mouth shut a lot. Part of it is an effort to be respectful and learn from my mentors. Other times it is because my opinion, while correct or warranted, is not needed or requested. This is not the time to assert my authority on feminism or poverty or gentrification. I work for a company, not for my own special interests. I love what I do but at the end of the day I need the paycheck it produces so it’s important to leave your ego at the door. We’re not talking about manufacturing atom bombs; I have a client that insists women in their office wear skirts and tights everyday. I want to keep that corporate relationship so I just make sure I wear a skirt and tights that day. Is it my favorite? No. But I’m not friends with this company, we’re business partners. This isn’t about my feelings or beliefs, it’s about working together on a common goal. Let’s put it this way: I didn’t get where I am by cancelling meetings because some sexist asshole insists on an outdated wardrobe.
They hate you, but they need you. One minute your (male) bosses are making jokes about millenials (a term they use to mean anyone younger than 30...don’t educate them on the differences in generations because they don’t care) and the next they’re reaching out to ask your opinion on market content as a millennial. Similarly, they’ll criticize your age group for your dependency on technology while also needing your expertise on said technology. Social media? You’ll have more input than most of your marketing team. Find a way to give your experiences in a succinct and general manner. They’ll look at you like you’re some mythical creature because you understand things they do not but it’s okay because they appreciate it. You just may not get an actual thank you.
Don’t share your age. Everyone can tell just by looking at you that you are young-ish. Somehow labeling someone with a number magically evaluates their worth. Do not substantiate that label. Be inwardly proud that you’re young and killing it in whatever industry you’re thriving in. But do not do or say things that reveal your birthday, the year you graduated high school/college, etc. You’d be surprised how often it comes up (usually the year or an indicative event that happened around the time you graduated college) because those years are not that far away for you as they likely are for your coworkers. You also don’t want clients knowing your age. If you ever make a mistake it will boil down to the fact that you’re twenty-something, not the fact that you’re human...because twenty-somethings are not, in fact, human apparently.
Find your people. If you work a lot (and you will), it’s important that you like who you work with. Everyone’s human. You may really like your job but still have days where you don’t want to do this thing you essentially have to do 5 days/week for the rest of your life. But having friends at work, having people you can laugh and joke with, who know who you are beyond your job, is so important. Just do your best to strike that balance because at the end of the day they are coworkers and there are things they don’t need to know/see.
Remember that it is a business. When it comes to dealing with clients and coworkers while it is important to remember these people have feelings it is not your job to make decisions based on those feelings. Everyone has entered the same corporate world you have, understanding what they are getting into. Do not compromise your integrity because the coworker being unproductive is someone you like. You’re all a team. You all need to pull your own weight. If they care about their job and their career, they’ll thank you later.
This isn’t forever. Remember that whole “paying your dues” thing I mentioned? I’m a big believer in it. Like any job, things become easier as the years pass not just because you know more but because you’ve gotten to the point where you have clout: people know what you’re capable of, they know and trust your work ethic, and you’ll make less mistakes and those you make will be more easily forgiven. Moving up in the corporate world is not only an accomplishment but a power grab. You are now in more control of what job you do, who you do it for, and for what compensation.
I now have a job with an amazing company: respectful, open-minded, inclusive and with good compensation and benefits. But I honestly wouldn’t have been able to get the job with them if I hadn’t dealt with the much harsher companies first. Again, the corporate world is not for everyone but those that do thrive in it come out with grit (read: determination, perseverance, confidence, bravery, etc.), which becomes far more valuable than your college degree or the volunteering and internships you’ve done. It’s a world that whips you into shape very quickly but also shows you what is important to you and the things you need to do to get it.
Keep an open mind. I still have friends struggling to pay their bills but following their dreams and chasing those jobs they went to school for. Sometimes I’m jealous of them - they have a different type of grit my mental health never let me have. But happiness can come in many forms and my job in the corporate world and the lifestyle it affords me work for me. It’s important to realize that while millennials generally look down on corporate jobs, these positions aren’t going anywhere soon and we are a resilient, adaptive generation that should give them a chance and use them to our advantage. The job you have is only as good as you make it. Attitude is everything. Make the job you have work for you. We will not be the entry-level overworked underdogs forever; some day these companies will be ours to run.
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The Matchmaker: Ashley Pankratz Helps Farm Animals Find Forever Homes and Start Happy New Lives!
Close your eyes. Imagine you are driving down familiar roads, eager to return to the place where you feel most at home — that one place where you feel comfortable enough to be your true and whole self, and know that those around you will welcome you unconditionally. Every time you’re there, it feels like you're greeting an old friend — and yet there’s always something new to experience, and you find your eyes peeled as though you’re taking in your surroundings for the very first time. Here, you will always be safe, and you will always belong — and as a result, you may fulfill your potential to live and celebrate your best life possible.
For Farm Sanctuary Shelter Administrative Coordinator Ashley Pankratz, this is all part of a day’s work — the privilege and joy of placing rescued farm animals into loving forever homes, and helping them find their place as valued members of our shared planet. Under Ashley’s guidance, farm animals can find their way home — and through their journeys, we can inspire compassionate change for others just like them.
Ashley and colleagues Abbie Rogers, Tara Hess, Susie Coston, and Amy Gaetz welcome goat triplets Tove, Thomas, and Duncan home to Farm Sanctuary’s New York Shelter.
Sadly, for farm animals in the industry, transport is often a harrowing experience; animals are crammed tightly together without regard for their comfort or stress levels, often going days without proper food, water, or protection from the elements. They are separated from their families; exposed to unfamiliar and frightening sights and sounds; and either endure further exploitation or meet their untimely end upon reaching their destination. All of this is standard industry practice. But it doesn’t have to be this way — and with help from “humanimals” like Ashley, we can change the world for all beings, one individual at a time.
For most farm animals, life is a bumpy road marked by ignorance, cruelty and neglect. But it’s Ashley’s job to pave that road with promise — to help remove the obstacles these animals face, so they may instead find peace and safety at the end of it. It all starts with an inquiry: a caring person’s recognition that an animal in need is indeed an individual worthy of consideration — someone, not something. And from there, Ashley and her coworkers spring into action to try to match these incredible animals with the beautiful lives they deserve.
“I typically begin [each day] by checking Susie’s calendar and messages, and progress to voicemails that have been left on our placement lines,” Ashley explains. “We receive more calls about animals in need than most people realize, and although we can’t possibly help them all, there is nothing more thrilling than saying yes.”
Ashley feeds Pickles piglet, one of the incredible survivors we were able to say “yes” to, as colleague Jill Tedeschi looks on.
Sadly, there are more animals in need than homes available for them — an unfortunate fact that’s true at Farm Sanctuary and elsewhere. And while it can be heartbreaking to consider the sheer volume of those we cannot save (more than nine billion farm animals are slaughtered for food each year in the United States alone), it is inspiring to help the ones we can — and they, in turn, may serve as ambassadors for other farm animals just like them.
And people like Ashley are with them every step of the way — from the time we learn about an animal in need through all of our efforts to do everything we can based on each animal’s unique needs and situation. But no matter the outcome — whether we may be able to take in that particular animal ourselves or recommend alternative solutions on a case-by-case basis — their journeys have all merged unto a new, compassionate path: one where all beings we encounter are valued as individuals. And for the lucky animals we’re able to place, it’s exciting to consider how dramatically their paths will change — how transport, rather than leading to further suffering as it would in an industrial setting, instead leads to a brand new life around the bend.
During the course of a day, Ashley is always working to make these happy endings possible, whether she’s talking to a kind person alerting us to an animal in need or processing adoption applications. She’s also an integral part of day-to-day shelter operations, working closely with National Shelter Director Susie Coston on tasks ranging from record-keeping to helping Susie manage her busy schedule, and much more. Though she’s based at our Watkins Glen, NY, location, Ashley also works extremely closely with Southern California Shelter Manager Alicia Pell. “I talk to Alicia daily by phone,” she says. “She’s my other boss, and although she’s based at our Acton location in California and we’ve never actually met, I feel like we’ve known each other for much longer than we have.” And it is through this compassionate network of humanimals that we may help these incredible survivors heal and learn to love again.
For Ashley, nothing is more exciting than watching all of this hard work come to fruition in the form of being able to offer a permanent, loving home at Farm Sanctuary or with an approved member of our Farm Animal Adoption Network.
Ashley often arranges these transports — and unlike industry condotions, this time the animals enjoy plenty of nourishing food, water, and straw bedding, and have ample time to rest and relax during their journey home. Sometimes, she is directly involved in these transports herself — and she can’t help but marvel at the beautiful new beginnings made possible through compassion.
Ben David shortly after his arrival at Farm Sanctuary.
“The day I picked up Ben David was among the most memorable,” she says. “He was just a piglet, and it was the first time I had been directly involved with transport. It poured, of course — the kind of rain where you have to drive slowly. He was in a crate in the backseat, and I remember glancing frequently at him in the rearview mirror. He was making small, soft grunting sounds, and was looking out the window. You could just see him processing this new view of the world, and it was actually a profound moment for me — to think of the millions of pigs transported to slaughter, crammed onto trucks, able to glimpse the outside world rushing by through ventilation slats. What goes through their minds? We know they’re intelligent. We know they feel fear, that they are keenly aware of the fear of their friends, that they recognize the intentions of humans. And yet, here in my backseat was this tiny, lucky guy whose experience was one of wonder and curiosity. When you meet these animals up close — when you see their potential for observation and learning — you realize the gravity of what humans do to them. The surprise to me has been that this realization isn’t a one-time deal. It keeps coming daily, and it’s the reason you fight for these lives.”
Little Ben David at Farm Sanctuary.
Since starting her vegan journey, Ashley’s worldview has changed dramatically.
“I wish I could say I’ve been vegan for 20 years, but this has actually been a much more recent shift for me,” she says. “In January 2015, I decided to transition to vegetarianism, with the goal of going vegan by my 40th birthday. I knew it was something I wanted to do for ethical and environmental reasons, but veganism seemed so impossible and extreme — and like everyone else, I couldn’t imagine giving up cheese. Then I watched the trailer for Earthlings — just the trailer, which is less than two minutes! I decided to go vegan for a week, and at the end of the week, I knew that I didn’t need to look back. I’m 37 now and have been vegan for almost two years.
“I also try to do what I can in terms of activism,” she adds. “I make phone calls about animal and human rights issues. I write letters to the editor, mostly about wildlife issues. I think of these letters as an extension of farm animal activism, because wildlife policy is often determined by the interests of animal agriculture. People who eat meat usually don’t realize that there is a ‘by-catch’ to the animal products they consume — quite literally with fish, but also with the millions of wild lives who are displaced or exterminated to make room for the land animals whom society has chosen to eat.”
Ashley’s experiences demonstrate that there is no right or wrong way to make a difference — and that we need not consume ourselves with what we can’t change, while we are actively improving the world by what we can. No matter our skills, interests, or backgrounds (Ashley herself pursued a creative writing background before discovering her calling in sanctuary work), we may pool our collective passions and talents to make a difference, no matter where we are on our own personal journeys. All it takes is little spark — and in doing so, we can likewise help others find theirs. “[Visiting] the sanctuary was transforming,” Ashley says. “I knew that I wanted to align my daily work with what I’d become most passionate about.”
These days, she’s doing just that — and Ashley not only feels privileged to help these incredible animals, but to get to know them as individuals as well.
“I don’t spend as much time as I’d like to with the animals, but I have to say that the first animal [at Farm Sanctuary] who made a distinct impression on me was Cameron. I corresponded with his rescuer for a week or two before arrangements were made to transport him here, and got to know her story — along with his. Seeing him for the first time was surreal. I couldn’t believe that this animal, who’d been valued only for meat, and whose small body had been compromised by illness and injury, was finally here with us.”
Ashley spends some quality time with Cameron during his first adventure on pasture.
Similarly, Ashley feels connected with individuals who “take life by the horns” and demonstrate that farm animals — just like us — have an innate desire to survive and thrive.
“Although I don’t see them much, I am drawn to animals who are escapees from transport trucks and slaughterhouses. Nat, for example, escaped a stockyard in Massachusetts, and was on her own in the middle of winter for about two weeks. She witnessed two other escapees get hit by cars and killed on the highway. She somehow lived through a blizzard and sub-zero temperatures, all on her own. How could you not be drawn to her?”
Safe at Farm Sanctuary, Natalie can savor the beautiful life she deserves.
In both her personal and professional lives, Ashley communicates that farm animals deserve as much care and regard as our companion animals and fellow humans do — and that the distinctions that cause us to see some animals as “friends” and others as “food” are completely arbitrary. When we get to know farm animals as the unique individuals they are, we may begin to understand how interconnected all beings are — and start to truly see the world through the eyes of others.
Ashley cradles Duncan, as we welcome the boys to Farm Sanctuary.
“At home, I care for three dogs, three horses, and eight cats,” Ashley says. “I find an incredible fulfillment in even the most mundane aspects of their care. For example, when I do a final goodnight check on the horses at night — sometimes it’s a hassle to suit up one more time in winter, but once I’m out there, under the stars, it’s magical. Often they rest with their noses touching, as if breathing the comfort of each other. There have been deer in the pastures on some nights, and you can see they feel safe with the horses … and that all herd animals share at least some of the same language. The interior lives and experience of animals is incredible. You have to learn to see, and to be quiet. I would say it’s an interest of mine to keep learning this.”
Of course, it can be difficult to relate to those who may not necessarily see and understand this in the same way. “Caring so deeply about animals’ lives can feel pretty isolating at times,” Ashley says. “Once I started to seriously examine the moral issues of eating animals, I felt isolated within my physical community, which is rural and heavily influenced by animal agriculture and hunting. I also experienced something similar on social media. It was astounding to see smart, sensitive friends posting pictures of the gigantic burger or steak they’d eaten for dinner. Of course, I’d probably done the same thing once or twice, but once you’re aware of the violence involved, it becomes a really horrific thing to see — especially from people you care about and otherwise respect.”
While it can sometimes feel disheartening to examine our differences, we may take comfort knowing that our similarities bring us closer — that most people want to make choices they can feel good about and are doing the best they can, with what they have, where they are. Together, we can support a compassionate world that helps us all blossom — and we have humans like Ashley to thank, for helping others see that we can all change the world, one life at a time.
Through her work each day, Ashley helps rescued farm animals find their place in the world — and by extension, she helps the humans who love them see how they, too, fit into the picture … to understand how we all have the potential to make a difference every time we put compassion first.
“Coming to Farm Sanctuary, I was able to connect with others who believe that all animals, not just cats and dogs, are worthy of our kindness,” Ashley says. “When you’re passionate about activism, that connection is nourishing, sustaining, and essential.” Together, we can raise awareness about the beautiful lives all beings deserve, and have the potential to achieve more than we could ever imagine when we choose to put compassion first.
Ashley and Pickles.
#animals#animal jobs#farm animals#animal rights#vegan#new york shelter#farm animal adoption network#humanimal#Ashley Pankratz#humanimals
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Trump-Barr divide worsens as the president bucks a request to stop tweeting, and the Justice Dept. declines to charge his political foe(We've seen this movie before!!)
By Matt Zapotosky, Josh Dawsey, Devlin Barrett and Spencer S. Hsu | Published February 14 at 7:17 PM EST | Washington Post | Posted Feb 14, 2020
The Justice Department on Friday revealed it would not charge former acting FBI director Andrew McCabe, a longtime target of President Trump’s wrath, exacerbating the angry divide between Trump, his attorney general and federal law enforcement officials.
The development came just a day after Attorney General William P. Barr made a televised entreaty to Trump to stop tweeting about criminal cases — and just hours after Trump defied that request.
While three White House officials said Barr, one of Trump’s most loyal and effective Cabinet secretaries, was in no immediate danger of being fired, the attorney general’s relationship with the president is facing its gravest threat yet. Inside and outside the Justice Department, officials watched warily — some questioning whether Barr was truly at odds with Trump, others heartened by what seemed to be Barr defending the institution’s historical independence and all wondering what comes next.
The eventful day began — as many in Washington do now — with a defiant Trump reacting on Twitter to something he saw on television. The president quoted from Barr’s interview Thursday with ABC News, during which the attorney general asserted that Trump had never asked him to do anything related to a criminal case.
“This doesn’t mean that I do not have, as President, the legal right to do so, I do, but I have so far chosen not to!” Trump added in his own voice.
A Justice Department spokeswoman declined to comment on Trump’s tweet.
Hours later, the department made a move that might be seen as exerting its independence, revealing that it would not charge McCabe with lying to investigators about a media disclosure years ago.
Officials familiar with the matter, who like others spoke on the condition of anonymity to discuss Trump’s interactions, said the president was not told about the McCabe decision in advance and was upset. White House lawyers, including White House counsel Pat Cipollone, moved to calm the president, these people said. One official said Trump “believes very strongly that action should be taken.”
Trump, who is spending the weekend at his Mar-a-Lago Club in South Florida, did not address Barr’s TV interview or the McCabe case in a speech before departing the White House. He and Barr spoke Friday afternoon, but the substance of their discussion was not immediately clear, a person familiar with the matter said. White House aides are counseling Trump not to discuss McCabe at all, according to those familiar with the matter.
Democratic lawmakers and legal analysts, meanwhile, remained wary of what Barr was up to, and another development Friday indicated he was far from a complete break with the president.
According to people familiar with the matter, Barr has tasked outside prosecutors — in the deputy attorney general’s office and from the U.S. attorney’s office in St. Louis — to review the handling of the criminal case against former Trump national security adviser Michael T. Flynn and other sensitive national security and public corruption prosecutions in the U.S. attorney’s office in Washington. Among the other cases are the investigation into Blackwater founder Erik Prince for potentially lying to Congress, along with other matters that have not yet been made public, a person familiar with the matter said.
The prosecutors began their work in recent weeks, coinciding with the transition of office leadership from former U.S. Attorney Jessie K. Liu to interim U.S. attorney Timothy J. Shea, a former Barr counselor. One Justice Department official said a prosecutor with the St. Louis U.S. attorney’s office is working with Flynn prosecutor Brandon Van Grack, characterizing his work as “assisting” Van Grack in a review of the case.
That has fueled concerns among career prosecutors and others that the department’s political leadership is making a push to exert more control at a key point in sensitive, high-profile cases. Flynn was one of the early people to plead guilty in connection with special counsel Robert S. Mueller III’s probe, admitting he lied to the FBI about his contacts with the Russian ambassador to the United States, though he has since tried to withdraw his plea and allege misconduct on behalf of prosecutors.
The review was first reported by the New York Times.
Trump has consistently sought to undermine Mueller’s probe and those involved in it — either by asking for investigations of the investigators or, in more extreme cases, that criminal charges be filed against them. That has been particularly true for McCabe and his former boss, James B. Comey.
“Of all of them, it’s Comey and McCabe that seem to really rile him up,” one person close to Trump and Barr said of the president.
Behind the scenes, Trump has raged over the lack of legal action against the pair, including last August — when officials announced Comey would not face charges for his handling of memos he wrote while FBI director — and in January, when The Washington Post reported that a re-examination of corruption allegations related to Hillary Clinton had come up empty, according to people familiar with the discussions.
As a top law enforcement official, McCabe authorized the FBI to begin investigating Trump personally for possible obstruction of justice in connection with the probe into whether the Trump campaign coordinated with Russia to influence the 2016 election.
McCabe became the focus of a grand jury probe over allegations from the Justice Department inspector general that he lied to investigators exploring a media disclosure. Department officials authorized prosecutors to seek an indictment of him last year, and in September a grand jury that had been hearing evidence was summoned back to consider the case after a months-long hiatus.
But the day came and went with no public charges being filed. McCabe’s legal team sought to press the Justice Department for a status update but was told nothing. A spokeswoman for D.C. U.S. attorney’s office, which led the investigation, declined to comment.
McCabe, a CNN contributor, said on the network Friday that the investigation was a “horrific black cloud that’s been hanging over me and my family for almost the last two years,” and that the formal end of it was a “relief” he could not put into words.
“It’s just a very emotional moment for my whole family,” he said.
Trump’s attacks made a prosecution of McCabe especially complicated. According to materials made public Friday in a Freedom of Information Act case related to the investigation, a federal judge in D.C. warned prosecutors in the case that the public was watching and that comments from the White House were detrimental.
“I just think it’s a banana republic when we go down that road and we have those type of statements being made that are conceivably, even if not, influencing the ultimate decision,” Judge Reggie B. Walton said. “I think there are a lot of people on the outside who perceive that there is undue,inappropriate pressure being brought to bear.”
He added later, “I think as a government and as a society we’re going to pay a price at some point for this.”
Barr, too, had for weeks been concerned with Trump’s tweets about criminal cases, and on Thursday he decided to make his feelings known publicly.
“I think it’s time to stop the tweeting about Department of Justice criminal cases,” he told ABC News, adding that such statements “about the department, about people in the department, our men and women here, about cases pending here, and about judges before whom we have cases, make it impossible for me to do my job and to assure the courts and the prosecutors and the department that we’re doing our work with integrity.”
Justice Department staff informed the White House about Barr’s ABC interview after it was recorded, but before it aired, a person familiar with the matter said. They did not provide specifics, the person said. In recent weeks, Barr had told Trump privately more than once that the president’s tweets and public statements were creating difficulties for the Justice Department, but when those private talks seemed not to have the desired effect, the attorney general decided to raise the issue publicly, according to people familiar with the matter.
Barr also said in the interview Thursday that Trump would be within his rights to ask for a criminal investigation in an area that didn’t affect his personal interest — such as in a terrorism case or fraud by a bank. But he said an attorney general would not listen to an order to investigate a political opponent.
“If he were to say go investigate somebody, and you sense it’s because they’re a political opponent, then an attorney general shouldn’t carry that out, wouldn’t carry that out,” Barr said.
The public rebuke of the president by a sitting member of his Cabinet arose from a crisis of confidence at the Justice Department, which had been accused this week of buckling to an angry tweet the president issued after he learned of prosecutors’ initial prison recommendation for his longtime friend Roger Stone.
A federal jury convicted Stone in November on charges of witness tampering and lying to Congress about his efforts to gather damaging information about Clinton, Trump’s 2016 presidential election opponent.
On Tuesday, Trump criticized as unduly harsh the initial sentencing recommendation of seven to nine years made by front-line prosecutors. Shortly thereafter, the Justice Department signaled that it would seek a more lenient sentence for Stone, a move that prompted the four career prosecutors to withdraw from the case — and one to resign from the government.
Barr has said the decision was made before Trump’s tweet on the matter. His assertions, though, have not fully placated legal analysts and Democrats on Capitol Hill concerned that he is not adequately protecting the Justice Department’s independence. Rep. Adam B. Schiff (D-Calif.) asserted Friday on Twitter that Barr had admitted intervening in a case “to cover up for the President.”
“He’s only upset that Trump’s tweets made the political nature of his intervention obvious,” Schiff wrote. “Barr fools no one. He’s a witting accomplice to Trump’s attack on the rule of law.”
Stone is scheduled to be sentenced next Thursday, though on Friday his defense attorneys demanded a new trial. The request came one day after Trump said on Twitter that the forewoman of the jury that convicted him was “seriously biased.”
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John Wagner and Karoun Demirjian contributed to this report.
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Roger Stone asks for new trial in sealed motion, one day after Trump accused jury forewoman of bias( Our tax dollars at work! LOCK HIS ASS UP!!!!)
By Spencer S. Hsu and John Wagner | Published February 14 at 5:00 PM EST | Washington Post | Posted Feb 14, 2020
Defense attorneys for Roger Stone demanded a new trial Friday, one day after President Trump suggested that the forewoman in his longtime political confidant’s case had “significant bias.” The legal motion could affect Stone’s Feb. 20 sentencing date on charges of witness tampering and lying to Congress.
The basis for the request was filed under seal Friday, but its existence was disclosed in a court order by U.S. District Judge Amy Berman Jackson, who gave U.S. prosecutors until Feb. 18 to respond.
“Now it looks like the fore person in the jury, in the Roger Stone case, had significant bias,” Trump wrote on Twitter on Thursday, in a week in which his public comments have set off a crisis of confidence in the Justice Department. “Add that to everything else, and this is not looking good for the ‘Justice’ Department.”
Trump was referring to Tomeka Hart, a former president of the Memphis City Schools Board of Commissioners and unsuccessful Democratic candidate for Congress. Hart has identified herself as the forewoman of the jury in a Facebook post, saying she “can’t keep quiet any longer” in the wake of the Justice Department move to reduce its sentencing recommendation for Stone from the seven to nine years recommended by front-line prosecutors.
The four prosecutors quit the case when the department reduced its recommendation Tuesday, after Trump called the initial request “horrible and very unfair.”
“It pains me to see the DOJ now interfere with the hard work of the prosecutors,” Hart said in the post. “They acted with the utmost intelligence, integrity, and respect for our system of justice.”
The basis of the defense motion is not known. However, Hart’s disclosure led to scrutiny of her past social media commentary about Trump and special counsel Robert S. Mueller III’s investigation of Russian interference in the 2016 election, in which Stone was indicted.
A jury convicted Stone in November on charges of witness tampering and lying to the House Intelligence Committee about his efforts to gather damaging information about Trump’s 2016 presidential election opponent Hillary Clinton.
Although Hart was not named at the trial, the juror’s identity was always known to both Stone’s defense and prosecutors throughout proceedings. She disclosed her background, including a bid for Congress, in public pretrial jury selection.
Stone’s defense and his trial judge had the opportunity to question Hart directly and challenge her eligibility at the time.
Given heavy pretrial publicity, the court required all potential jurors to answer questionnaires to probe potential bias. Potential jurors were asked if they, friends or family ever ran for office. They were also asked if they had formed any opinion about Trump or Clinton, or if their possible connection in the case would make it difficult for them to be fair and impartial.
The questionnaire required prospective jurors to disclose if they have “written or posted anything for public consumption” about Stone or the House or special counsel investigations. It also explicitly asked if they formed or expressed any opinion about Stone, including his guilt or innocence.
It is not known how Hart answered the social media question, or whether she had commented publicly on Stone. Those answers and others could be material if they conflicted with prospective jurors’ pledge under oath to answer truthfully.
But Hart, in jury screening observed by the public, said she had not formed an opinion about Stone and was seated after both sides had a chance to press her.
Asked by the judge if there was anything about Stone’s role with the Trump campaign that affected her “ability to judge him fairly and impartially sitting here right now in this courtroom,” Hart answered, “Absolutely not.”
Asked by Stone attorney Robert C. Buschel if she still had political aspirations, Hart said she remained interested in local education but had no immediate plans to run for office.
Hart also replied “No,” when the judge asked if there were anything about Stone’s Republican affiliation that gave her “any reason to pause or hesitate or think that you couldn’t fairly evaluate the evidence against him.”
The Supreme Court standard for juror qualification is that they need not “be totally ignorant of the facts and issues involved. . . . It is sufficient if the juror can lay aside his impression or opinion and render a verdict based on the evidence presented in court.”
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As impeachment trial ended, federal prosecutors took new steps in probe related to Giuliani, according to people familiar with case
By Rosalind S. Helderman and Tom Hamburger | Published February 14 at 6:22 PM EST | Washington Post | Posted February 15, 2020 |
As the Senate impeachment trial of President Trump drew to a close in Washington earlier this month, federal prosecutors in New York contacted witnesses and sought to collect additional documents in an investigation related to Trump’s personal attorney Rudolph W. Giuliani, according to people familiar with their activities.
The recent steps — including an interview with a witness last week — indicate that the probe involving Giuliani and two of his former associates is moving forward, even as the Justice Department has set up a process to evaluate claims Giuliani is making about alleged wrongdoing in Ukraine related to former vice president Joe Biden.
Attorney General William P. Barr said this week that the department had established an “intake process” to accept information about Biden gathered by the president’s personal attorney. Officials confirmed Giuliani’s tips are being routed to the U.S. attorney’s office in Pittsburgh.
At the same time, the U.S. attorney’s office in the Southern District of New York — which Giuliani led in the 1980s — appears to be continuing its wide-ranging investigation of his activities and those of his former associates Lev Parnas and Igor Fruman, including their efforts in Ukraine.
Prosecutors from that office recently sought information related to the former U.S. ambassador in Ukraine, Marie Yovanovitch, who the three men pushed Trump to oust, according to a person familiar with the request who spoke on the condition of anonymity because of the ongoing investigation. They have also inquired about two companies with ties to Parnas, who along with Fruman was charged in October with campaign finance violations, according to people with knowledge of the queries.
The parallel developments mean that one part of the Justice Department is scrutinizing Giuliani while another is accepting information from him allegedly concerning a political rival of the president.
The remarkable dynamic comes at a moment of intense scrutiny for Barr, who intervened this week to lower the sentencing recommendation for Trump confidant Roger Stone in the wake of a tweet by the president — and over the objections of career prosecutors.
The unfolding Giuliani case could further test Barr, who told ABC News this week he is “not going to be bullied or influenced by anybody” and urged the president to stop tweeting about Justice Department criminal cases.
On Friday, Trump rejected the idea that he should stay out of such cases, tweeting that he has a “legal right” to weigh in on criminal investigations.
The president has already publicly decried the federal scrutiny of Giuliani. “So now they are after the legendary ‘crime buster’ and greatest Mayor in the history of NYC, Rudy Giuliani,” he tweeted in October. “He may seem a little rough around the edges sometimes, but he is also a great guy and wonderful lawyer. Such a one sided Witch Hunt going on in USA. Deep State. Shameful!”
People familiar with the matter have said that Barr was briefed on the investigation in Manhattan related to Giuliani’s associates shortly after taking office a year ago. His involvement since then, if any, is unclear.
The Washington Post reported late last year that Barr had counseled Trump in general terms that Giuliani had become a liability to him and a problem for the administration.
A spokesman for the U.S. attorney’s office in Manhattan declined to comment. A spokeswoman for the Justice Department declined to comment.
Giuliani did not respond to requests for comment.
He has said his former office is pursuing the “most unfair, vindictive investigation they have ever conducted.”
“I believe that the leaks and the investigation is intended to intimidate me as the president’s lawyer,” Giuliani told The Post in December. “I am fully confident that I did not commit any crimes of any kind.”
An attorney for Parnas, Joseph A. Bondy, said: “It comes as no surprise to us at all that the Southern District is continuing its investigation, whether into the activities of Mr. Giuliani, Mr. Parnas or others.”
“As prosecutors have consistently said, they may well bring additional charges against additional people, as well as Mr. Parnas, and as always we’re prepared to defend ourselves on any new allegations,” Bondy said.
A federal judge in New York has set an October trial date for Parnas and Fruman, along with two of their business partners, on charges that the men routed illegal foreign contributions to U.S. political campaigns. Prosecutors have said in court that their investigation is ongoing.
All four men have pleaded not guilty.
Prosecutors in Manhattan have been exploring a wide range of potential crimes — including wire fraud and failure to register as a foreign agent — as part of the investigation, as The Post previously reported. After the arrests of Parnas and Fruman in October, investigators sought information from witnesses about Giuliani’s international consulting business.
Late last year, prosecutors subpoenaed a consulting firm founded by former FBI director Louis J. Freeh, which hired Giuliani to write an August 2018 letter to Romanian officials calling for an amnesty for people prosecuted for corruption, The Post previously reported.
As the House pursued its impeachment inquiry in the fall, little additional information emerged about the New York probe.
But people familiar with the investigation say the FBI took new investigative steps as the Senate impeachment trial drew to a close in early February.
Prosecutors in recent weeks have sought information about Giuliani and his consulting firm Giuliani Partners, as well as about Yovanovitch, according to a person familiar with the matter.
The ambassador was recalled from her post in May after a campaign by Parnas, Fruman and Giuliani painted her as disloyal to Trump.
Yovanovitch testified to Congress that she believed they perceived her as an impediment to their business interests in Ukraine. Prosecutors have alleged in court papers that Parnas and Fruman acted against her at the direction of one or more Ukrainian government officials.
In an interview last month on MSNBC, Parnas apologized to Yovanovitch, saying he now believes he was wrong about her.
In recent weeks, federal investigators have also continued to ask about Victor Shokin and Yuri Lutsenko, two former Ukrainian prosecutors who Giuliani has said provided him with information about Biden and his son Hunter, who served on the board of a Ukrainian gas company. Investigators have also made new inquiries about Naftogaz, Ukraine’s state-owned gas company, with which Parnas and Fruman sought business last year. A top executive for the company was interviewed in November as part of the investigation.
Investigators also appear intently focused on Parnas’s financial practices, according to the people familiar with their interest.
Prosecutors told a judge last year that Parnas appeared to have access to “seemingly limitless sources of foreign funding” and had received a $1 million loan in September from the lawyer for a Ukrainian gas tycoon under indictment in Chicago.
Recently, investigators contacted individuals who Parnas had urged to invest in his business ventures.
Giuliani has said that he was paid $500,000 in 2018 to advise one such enterprise, a company co-founded by Parnas called Fraud Guarantee that offered insurance to guard investors from losing money as a result of fraud.
A New York lawyer, Charles Gucciardo, funded Giuliani’s half-million-dollar fee through an investment in the company, according to a statement from his attorney Randy Zelin.
Gucciardo made the investment because “he believed that Mr. Giuliani — the former Mayor of New York City; former United States Attorney for the Southern District of New York; and, the first name in cybersecurity — was in front of, behind, and alongside the Company,” Zelin said in November.
Parnas used Giuliani’s involvement in the company to urge others to invest, according to people familiar with the pitches.
Federal prosecutors also have recently sought information about an Atlanta-based data firm called Clickagy, the people said. Their interest in the company has not been previously reported.
Clickagy and Parnas’s Fraud Guarantee shared a major investor, according to people familiar with the businesses. Clickagy used Parnas’s connections in GOP circles to attempt to land a contract with America First, the primary pro-Trump super PAC, according to people familiar with the firm.
Clickagy’s chief executive, Harry Maugans, declined to comment.
America First has said it is voluntarily cooperating with the investigation. A spokeswoman declined to comment on Clickagy.
In recent days, investigators have interviewed the investor, who spoke on the condition of anonymity because of the ongoing investigation.
He told The Post that he bought $250,000 of shares in Fraud Guarantee in 2016. The investor said that he has received no returns on his payment and that it is not clear to him whether Fraud Guarantee was a real business.
He said he was persuaded to invest in part because he said Parnas told him he could use his high-powered connections to pitch Trump on an idea the investor had to build a temple in Jerusalem on a platform high above the existing city.
The investor, whose interactions with Parnas were first reported by the Wall Street Journal, said he believed the proposal could bring together Judaism, Christianity and Islam — and usher in peace to the Middle East.
At a meeting in Florida, the investor showed Parnas a painting that he had commissioned of the temple, according to Artem Mirolevich, the painter, who was also present.
“Parnas said that Trump was the type of person who might be interesting in building something like this,” Mirolevich said, noting that the investor had envisioned an 800-story structure built over the ancient city.
Mirolevich said that after the meeting, he unsuccessfully tried to persuade his friend not to invest with Parnas. “I told him: ‘It’s in the company’s name. He’s telling you there will be fraud. It’s guaranteed,’ ” he said.
But the investor decided to proceed because he wanted to show Trump his idea for the temple in Jerusalem, he and Mirolevich said.
Bondy, the attorney for Parnas, declined to comment.
The investor said that after he paid Parnas, the Florida businessman became difficult to reach. But after months of little contact, Parnas invited him to attend his newborn son’s Jewish circumcision ceremony in Boca Raton in October 2018, the investor said.
He said he was surprised when Giuliani was also among the guests. Around the same time, the investor said he received a letter informing him that Giuliani had joined Fraud Guarantee as an adviser.
After traveling extensively with Giuliani last year and assisting his efforts in Ukraine, Parnas is now a vocal critic of Trump and his attorney.
He turned over hundreds of pages of documents to House impeachment investigators. In media interviews, he has said his work in Ukraine was directed by Trump and Giuliani. His attorney also made public two videos he said were recorded by Parnas’s business partner, Fruman, showing the two men meeting with Trump twice in 10 days in 2018 at small gatherings for elite donors.
Parnas has said he is speaking out in part because he believes that the criminal investigation is an effort to undercut his account of wrongdoing by the president.
His attorney has asked that Barr recuse himself from the investigation and appoint a special prosecutor to handle the matter instead. A Justice Department spokeswoman has declined to comment on the request.
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Josh Dawsey, Alice Crites, Shayna Jacobs and Matt Zapotosky contributed to this report.
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William Taylor Jr., a key impeachment witness, quietly returns home to Trump’s Washington
By Greg Jaffe | Published February 14 at 12:34 PM EST | Washington Post | Posted February 15, 2020 |
Seven days after his closed-door testimony in the House impeachment hearings — seven days after his face was plastered across every screen in America — William B. Taylor Jr. found himself in Mariupol, some 5,000 miles from Washington and just 12 miles from the front lines of a war between the Ukrainian military and Russian-backed separatists.
The setting was an economic conference sponsored by Ukrainian President Volodymyr Zelensky that spoke volumes about the country’s uncertain state. The nearest airport to Mariupol had been destroyed in the fighting. For many of the attendees, the fastest route to the conference was a brutal 18-hour train ride.
Among the conference’s big attractions was a chance to pitch ideas for sparking the economy to Ukraine’s president. Each of the hundreds of attendees got two minutes.
The other big lure was Taylor. Well-wishers swarmed him. The governor of the war-scarred Luhansk region, still partially controlled by Kremlin-backed separatists, told him that he had read all his prepared testimony and quoted back a few of the kind words Taylor had said about Ukraine.
By early January, Taylor was back home in the Washington suburbs trying to make sense of the surreal swirl of his time in Ukraine, his testimony before Congress and the rancorous aftermath.
His mind turned to Mariupol and then to President Trump, whose antipathy toward Ukraine was, for him, among the biggest mysteries of all.
“I’m trying to figure out where [it] came from,” he said, “this deep suspicion of this little country. I mean, it’s 44 million people. It’s not that big a deal.”
Trump has emerged from his acquittal in the Senate impeachment trial aggrieved and triumphant. Those who testified against him — a mix of political appointees and career bureaucrats — are trying to figure out their place in the Washington left behind following his acquittal.
Last week, Trump banished Lt. Col. Alexander Vindman from the White House and suggested he should face disciplinary action from the military for testifying against him. Vindman returned to the Pentagon, which has said it isn’t investigating him.
Marie Yovanovitch, forced from her position as ambassador in Kyiv by Trump last spring, left the government and delivered a powerful speech lamenting the costs to the State Department and America’s standing in the world. “An amoral, keep-’em-guessing foreign policy that substitutes threats, fear and confusion for trust cannot work over the long haul,” she warned on Wednesday.
The aftermath for Taylor, who was hurriedly dispatched to Ukraine as an emergency fill-in for Yovanovitch, has been quieter. He’s currently taking time off, catching up with his family and considering his next move.
Like Yovanovitch, he has had plenty of time to ponder the damage. Taylor dedicated his life to service within the vast foreign policy institutions that the United States built following the war. Since his days as an infantry officer in Vietnam, he lived by their rules, which he saw as “cumbersome, but thorough,” a necessity for a great power whose routine decisions could alter the course of millions of lives in faraway places like Kyiv or Mariupol.
Trump was the first president Taylor had served who held these institutions in contempt. He doubted their loyalty and distrusted their expertise, often preferring the musings of television commentators or his conspiracy-minded personal attorney to the experts on his White House staff and in his intelligence briefings.
Most Americans describe Trump in Manichaean terms — he’s brilliant or terrible, compassionate or irredeemably cruel. To Taylor, he was beyond his comprehension.
“I don’t understand the president,” he said. “I can’t get in his head to see what motivates him and what he thinks.”
Sometimes, he wondered if it was even worth trying.
'IT'S NO LONGER HYPOTHETICAL'
Last spring, Taylor was out of the government and serving as the executive vice president at the U.S. Institute of Peace, a nonpartisan think tank established by Congress, when George Kent, a former State Department colleague and future impeachment inquiry witness, asked if he might “hypothetically” be interested in serving as the ambassador to Ukraine. Yovanovitch was fighting a smear campaign fomented by self-interested Ukrainian politicians and the president’s personal lawyer, Rudolph W. Giuliani.
The following day, Kent called him back. “It’s no longer hypothetical,” he said.
Taylor’s wife, Deborah, urged him to reject the job. A big worry was her husband’s reputation. Nearly five decades of government service had instilled in him a respect for his chain of command and an instinct for compromise. Both were potentially lethal traits inside the Trump administration.
“Bill’s Achilles’ heel — and everyone has them — is wanting to find agreement,” she said. “I was concerned he’d sully himself. . . . He passed that test.”
Shortly before he left for Ukraine, Taylor got a lesson in how power works in Trump’s Washington. In May, he learned from officials in the White House that Trump had refused to sign a letter congratulating Ukraine’s president on his resounding election victory.
Taylor raised his concerns about Trump with Secretary of State Mike Pompeo.
“I think your boss doesn’t like Ukraine,” Taylor said, still doubtful that he would take the job.
“You’re right, and it’s my job to turn him around,” Pompeo replied, according to several U.S. officials familiar with the meeting who spoke on the condition of anonymity to speak frankly.
Taylor then mentioned the unsigned letter. “Find out about this,” Pompeo told his staff. Within 36 hours, a new letter had been drafted and signed by the president.
Taylor tucked a copy of it in a briefcase and headed off to Ukraine.
'PATRIOTIC AND FRAGILE UKRAINE'
Each morning at 8:30 in Kyiv, Ukrainian troops gather in formation outside the Ministry of Defense. A soldier rings a bell. Shots are fired. An officer then reads the names of the Ukrainian soldiers killed on that day over the course of the country’s six-year war with Russian-backed separatists.
When Sens. Chris Murphy (D-Conn.) and Ron Johnson (R-Wis.) visited Kyiv last fall, Taylor took them to the ceremony. He wanted them to see a bit of Ukraine as he saw it: patriotic, fragile and under daily assault from Vladimir Putin’s Russia.
Taylor arrived in Ukraine in June, just weeks after Zelensky won the presidency in a landslide. He believed that the 2013 Ukrainian revolution, followed by Russia’s invasion a few months later and annexation of Crimea, had created a new sense of solidarity in the country. Corruption was still rampant. The war had ravaged the economy. But, there was a hope for Ukraine that wasn’t present when he left in 2009, after concluding his stint as ambassador under President George W. Bush.
“There’s an idealism, a spirit of youth, a charm represented by this new president,” he said. “It’s a chance. A real chance, which you don’t get very often in the history of countries.”
About a month after Taylor arrived in Kyiv, he learned via a routine conference call with Washington that Trump had ordered a hold on $391 million in aid to Ukraine. Initially, he assumed it was a misunderstanding.
Weeks passed, and the hold remained in place. Kurt Volker, the administration’s special representative to Ukraine, and Gordon Sondland, a Trump megadonor serving as ambassador to the European Union, blamed the problem on Giuliani. Both later became impeachment witnesses.
Their fix was to broker a deal that might get Giuliani to back off. Giuliani was looking for dirt on former vice president Joe Biden and his son Hunter, who had been paid between $50,000 and $100,000 a month to serve on the board of a Ukrainian gas company. The Ukrainians wanted an Oval Office visit for Zelensky.
Taylor urged Zelensky’s top advisers to keep their distance. “Rudy is up to no good. If you think he’s doing this because he cares about Ukraine, you’re wrong,” he warned Andriy Yermak, a top aide to Zelensky.
On Aug. 27, national security adviser John Bolton visited Kyiv for a meeting with Zelensky, who still did not know the aid was frozen. Before Bolton left, Taylor asked for five minutes with him at his hotel. Taylor worried that if the aid freeze became public, it would undermine Zelensky and strengthen Putin. Bolton asked Taylor to make the case for the aid to Pompeo in a cable.
“It’ll get noticed,” he promised.
In the cable’s last line, Taylor made it clear that if the hold wasn’t lifted, he wouldn’t be able to support the policy and would resign. It was the first time in almost 50 years of government service that he had threatened to quit.
At that point, Taylor had no idea a CIA whistleblower had accused Trump of using “the power of his office to solicit interference . . . in the 2020 U.S. election.” The complaint, emailed to the intelligence community’s inspector general on Aug. 12, was a bomb ready to explode.
'A REQUEST TO LEAVE'
By early January, it was clear that Trump was most likely going to be acquitted. In Kyiv, Taylor got a glimpse of the likely aftermath. He was finishing his tour as acting ambassador and preparing for a Pompeo visit on Jan. 2.
A senior aide to the secretary informed him that Pompeo wanted to meet with the Ukrainian president in Kyiv one-on-one, without embassy staff to take notes.
“I’m going to protest,” Taylor told officials in Washington. “I’m going to become a pain on this.” Taylor worried that such an arrangement would signal that Pompeo didn’t trust his embassy staff. Ukrainians might conclude that they couldn’t trust the embassy either.
In Kyiv, Taylor quickly realized that he — not the embassy — was the problem.
Taylor hadn’t spoken to Pompeo since his meeting in May, before taking the job. But, he knew that his testimony had upset the president, who blasted him as a “never Trumper,” a subset of Republicans Trump described as “human scum.”
So, Taylor proposed that his deputy accompany the secretary to the meeting. Pompeo’s staff agreed. Then they asked Taylor to leave his position six days early so that he would not be in charge when Pompeo arrived in Kyiv.
Last month, Taylor returned to Washington and the modest bungalow that he and his wife bought in 1983 as he was beginning his government career.
Scattered amid a lifetime of mementos from postings in Afghanistan, Iraq, Ukraine and Israel were reminders of the last few tumultuous months.
On the coffee table by the front door, there was a picture of Taylor testifying before Congress — a gift from Yovanovitch. Upstairs, a block of wood with the message “Stand Your Ground,” etched in Russian, sat on Taylor’s desk. He had been given it a few days earlier by another impeachment witness.
At the dining room table, Deborah, a biblical scholar, was translating a text from ancient Greek. A bracelet from Ukraine bearing an anti-Putin epithet dangled from her wrist.
Taylor had caught snippets of the Senate trial in the car. His wife, who had watched “every frigging second” of the House hearings, was avoiding it.
“I am not learning anything,” she said of the Senate proceedings. “I am just experiencing the emotion.”
Earlier that day, Pompeo made his visit to Kyiv, which had been delayed a month. Taylor was pleased to see a photograph of Kristina Kvien, the acting ambassador, with Pompeo and the Ukrainian foreign minister.
After his meeting, Pompeo pledged that America’s support for Ukraine “would not waver.” To back up that promise, the Trump administration said it was budgeting another $400 million in aid to Ukraine for 2021. The move had strong bipartisan backing from Congress.
Some former officials, such as Yovanovitch, were warning of the damage wrought by Trump. “Right now, the State Department is in trouble,” she said.
Taylor tended to focus on how well Washington’s institutions had held up, despite the battering.
Trump might still despise Kyiv. His strange affection for Putin almost certainly remained. At the highest levels of government, senior officials still had to work around Trump’s grudges, impulses and rages.
But for all the chaos of the past few months, Taylor noted that the administration’s official policy toward Ukraine and Russia — articulated by Pompeo, supported by Congress and codified in White House strategy documents — remained essentially unchanged. Ukraine was still America’s ally. Russia was still an adversary. This was one more lesson of the impeachment saga. In much of institutional Washington — Bill Taylor’s Washington — the president was strangely the outsider.
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WILLIAM BARR HAS ENERGETICALLY PLAYED THE ROLE OF PRESIDENTIAL WINGMAN
By Ruth Marcus | Published February 14 at 6:58 PM EST | Washington Post | Posted February 15, 2020 |
“I have so far chosen not to!” President Trump tweeted Friday morning, describing his asserted right to interfere with criminal cases, and even to order up criminal prosecutions. So far. Chilling words. So much for his attorney general’s admonition to cut out the tweeting about the Justice Department.
Perhaps no president — yes, including Richard M. Nixon — has been so convinced that he is entitled to weaponize criminal law to punish his political enemies, or to use his power to shield allies from criminal consequences. For years, Trump has lamented that he is limited in doing so by prevailing norms of presidential behavior.
“You know, the saddest thing is that because I’m the president of the United States, I am not supposed to be involved with the Justice Department,” Trump said in 2017. “Look at what’s happening with the Justice Department. Well, why aren’t they going after Hillary Clinton with her emails? . . . I’m very unhappy with it.”
Now, the president’s unhappiness persists, and the constraints on his behavior have lessened if not vanished, with Trump surrounded by enablers and emboldened by acquittal. According to a report in The Post, the president “has publicly and privately raged in recent months about wanting investigations of those he sees as enemies, including former vice president Joe Biden and his son Hunter Biden, former FBI director James B. Comey and former FBI deputy director Andrew McCabe.”
We are left with what passes for a firewall: Attorney General William P. Barr. “I’m happy to say that in fact, the president has never asked me to do anything in a criminal case,” Barr assured ABC News’s Pierre Thomas on Thursday. “If he were to say, you know, go investigate somebody . . . and you sense it’s because they’re a political opponent, then an attorney general shouldn’t carry that out, wouldn’t carry that out.” Perhaps to drive that point home, Barr’s Justice Department announced Friday that it would not pursue charges against McCabe for allegedly lying to investigators.
But do not delude yourself. All is not well.
First, we have a president who is an autocrat, one who does not share the common understanding, expressed by Barr, that the mechanisms of justice should not be used against political opponents. As Trump tweeted, he may as president have “the legal right” to interfere in a criminal case in the sense that nothing in the Constitution prohibits him from doing so.
But previous presidents have understood that it is wrong to pervert the criminal-justice system — our own or that of a foreign country — to their own political ends. As Susan Hennessey and Benjamin Wittes explain in their new book, “Unmaking the Presidency: Donald Trump’s War on the World’s Most Powerful Office,” Trump “has never made the slightest pretense of respecting his highest prosecutors’ autonomy. The most remarkable feature of his behavior toward law enforcement is how overt it is. Where mid-century presidents struck a pose of virtue in public and quietly tolerated or encouraged abuses, Trump openly calls for the abuses.”
Second is the scary concept of Barr as firewall. Let’s assume that Barr, as he asserted, would not accede to an outright order by the president to pursue a political opponent. Of course, Trump could fire Barr — as he did his previous attorney general, as he did the director of the FBI. If past performance is any guide, congressional Republicans are too cowed to respond.
In any event, there are more subtle ways in which the attorney general can bend federal prosecution to presidential desires. One was on display in recent days, as Barr took the extraordinary step of withdrawing the sentencing recommendation of career prosecutors in the case of Trump crony Roger Stone.
Barr insisted that he acted on his own and that he reached the decision before the president tweeted about the proposed seven- to nine-year sentence as a “horrible and very unfair situation.” But Barr was fully aware of the president’s fury over Stone’s conviction for lying to Congress and witness tampering. The attorney general could channel the president’s desires without them having been explicitly communicated to him.
Perhaps, as Barr argued, the prosecutors recommended too harsh a sentence. But it is not the attorney general’s job to flyspeck every sentencing memorandum. There seems little doubt that Barr was reviewing the Stone recommendation precisely because of Stone’s association with the president — which is precisely why he should not have inserted himself into the matter. Nor was it necessary to ensure that justice was done: The sentencing decision is up to the judge.
Barr’s involvement was no aberration. Since taking office a year ago, the attorney general has energetically inhabited the role of presidential wingman, including pre-spinning the special counsel’s report to Trump’s benefit. Now comes news that Barr has asked outside prosecutors to review the prosecution of former Trump national security adviser Michael Flynn, about whom the president once asked FBI director James B. Comey: “Can you give him a break?”
How convenient for Trump. He doesn’t have to order his attorney general to do anything if Barr is going to do Trump’s bidding without having to be asked.
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#u.s. news#trump administration#politics#president donald trump#politics and government#trump scandals#trumpism#republican politics#donald trump#us politics#justice department#justicedept#united states department of justice#u.s. department of justice#justice#william barr#impeach barr#bill barr#doj#national news#national security#republicans#trump cult#trump corruption#trump crime family#trump crime syndicate#trump news#roger stone#michael flynn#rudy giuliani
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You Will Never Thought That Knowing SEO 2019 Could Be So Beneficial!
Getting knowledge of SEO tactics is definitely helpful when marketing your site. Selecting the most appropriate key phrases is critical for successful SEARCH ENGINE OPTIMIZATION and it is easy in order to choose the wrong ones through falling into the trap associated with optimization. Research engine marketing, or SEO, is the procedure of enhancing your site's rank in search results. Web Marketing SEO, and in specific, Google SEO is the essential. Get into your competitor's URL into the particular SEMRush search bar and you should end up being provided with a list associated with SEO keywords, with their search positions and traffic. About: Brighton SEO is made up of courses and a one-day search marketing conference. Before this change, the greatest practice was to avoid concealed content at any cost since it wasn't as effective regarding SEO (it was either as well much to crawl for the particular bot in some instances or even given less important by Search engines in others). This is due to the particular fact that you will require contents to be submitted in order to the websites for whom a person are working as an SEARCH ENGINE OPTIMIZATION, when you build the hyperlinks, you will need to supply the profile information, and a person will also have to produce articles for submissions as nicely as numerous other types associated with written work. If you've actually searched for something online (and most of us have), a person already know read more regarding SEO than you think a person do. We all already see this trend within several places, like extremely specific targeting of social ads : some brands still approach SEARCH ENGINE OPTIMIZATION and content creation with the one-size-fits all attitude.
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Inside Facebook Stories’ quest for originality amidst 300M users
There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests new video formats it’s hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that syncs visual embellishments to songs playing in the background or added via the Music feature for adding licensed songs as soundtracks that is coming to Facebook Stories after debuting on Instagram.
“When we first formed the team . . . we brought in film makers and cinematographers to help the broader team understand the tropes around storytelling and film making,” says Dantley Davis, Facebook Stories’ director of design. He knows those tropes himself, having spent seven years at Netflix leading the design of its apps and absorbing creative tricks from countless movies. He wants to democratize those effects once trapped inside expensive desktop editing software. “We’re working on formats to enable people to take the video they have and turn it into something special.”
For all the jabs about Facebook stealing Stories from Snapchat, it’s working hard to differentiate. That’s in part because there’s not much left to copy, and because it’s largely succeeded in conquering the prodigal startup that refused to be acquired. Snapchat’s user count shrank last quarter to 188 million daily users.
Meanwhile, Facebook’s versions continue to grow. The Messenger Day brand was retired a year ago and now Stories posts to either the chat app or Facebook sync to both. After announcing in May that Facebook Stories had 150 million users, with Messenger citing 70 million last September, today the company revealed they have a combined 300 million daily users. The Middle East, Central Latin America and Southeast Asia, where people already use Facebook and Messenger most, are driving that rapid growth.
With the success of any product comes the mandate to monetize it. That push ended up pushing out the founders of Facebook acquisition WhatsApp, and encroachment on product decision-making did the same to Instagram’s founders who this week announced they were resigning.
Now the mandate has reached Facebook Stories, which today opened up to advertisers globally, and also started syndicating those ads into Stories within Messenger. Facebook is even running “Stories School” programs to teach ad execs the visual language of ephemerality since all four of its family of apps will monetize Stories with ads. WhatsApp will start to show ads in its Status version of Stories starting next year now that its founders that hated ads have left.
As sharing to Stories is predicted to surpass feed sharing in 2019, Facebook is counting on the ephemeral slideshows to sustain its ad revenue. Fears they wouldn’t lopped $120 billion off Facebook’s market cap this summer.
Facebook Stories ads open to all advertisers today
But to run ads you need viewers, and that will require responses to questions that have dogged Facebook Stories since its debut in early 2017: “Why do I need Stories here too when I already have Instagram Stories and WhatsApp Status?” Many find it annoying that Stories have infected every one of Facebook’s products.
Facebook user experience research manager Liz Keneski
The answer may be creativity. However, Facebook is taking a scientific approach to determining which creative tools to build. Liz Keneski is a user experience research manager at Facebook. She leads the investigative trips, internal testing and focus groups that shape Facebook’s products. Keneski laid out the different types of research Facebook employs to go from vague idea to polished launch:
Foundational Research – “This is the really future-looking research. It’s not necessarily about any specific products but trying to understand people’s needs.”
Contextual Inquiry – “People are kind enough to invite us into their homes and talk with us about how they use technology.” Sometimes Facebook does “street intercepts” where they find people in public and spend five minutes watching and discussing how they use their phone. It also conducts “diary studies” where people journal about how they spend their time with tech.
Descriptive Research – “When we’re exploring a defined product space,” this lets Facebook get feedback on exactly what users would want a new feature to do.
Participatory Design – “It’s kind of like research arts and crafts. We give people different artifacts and design elements and actually ask them to a deign what an experience that would be ideal for them might look like.”
Product Research – “Seeing how people interact with a specific product, the things they’re like or don’t like, the things they might want to change” lets Facebook figure out how to tweak features it’s built so they’re ready to launch.
Last year Facebook went on a foundational research expedition to India. Devanshi Bhandari, who works on the globalization, discovered that even in emerging markets where Snapchat never got popular, people already knew how to use Stories. “We’ve been kind of surprised to learn . . . Ephemeral sharing wasn’t as new to some people as we expected,” she tells me. It turns out there are regional Stories copycats around the globe.
To make Stories global, Facebook adds Archive and audio posts
As Bhandari dug deeper, she found that people wanted more creative tools, but not at the cost of speed. So Facebook began caching the Stories tray from your last visit so it’d still appear when you open Facebook Lite without having to wait for it to load. This week, Facebook will start offering creative tools like filters inside Facebook Lite Stories by enabling them server-side so users can do more than just upload unedited videos.
That trip to India ended up spawning whole new products. Bhandari noticed some users, especially women, weren’t comfortable showing their face in Stories. “People would sometimes put their thumb over the video camera but share the audio content,” she tells me. That led Facebook to build Audio Stories.
Facebook now lets U.S. users add music to Stories just like Instagram
Dantley Davis, Facebook Stories’ director of design
Back at Facebook headquarters in California, the design team runs exercises to distill their own visions of creative. “We have a phase of our design cycle where we ask the designers . . . to bring in their inspiration,” says Davis. That means everything from apps to movie clips to physical objects. Facebook determined that users needed better ways to express emotion through text. While it offers different fonts, from billboard to typewriter motifs, they couldn’t convey if someone is happy or sad. So now Davis reveals Facebook is building “kinetic text.” Users can select if they want to convey if text is supposed to be funny or happy or sad, and their words will appear stylized with movement to get that concept across.
But to make Stories truly Facebook-y, the team had to build them into all its products while solving problems rather than creating them. For example, birthday wall posts are one of the longest running emerging behaviors on the social network. But most people just post a thin, generic “happy birthday!” or “HBD” post, which can feel impersonal, even dystopic. So after announcing the idea in May, Facebook is now running Birthday Stories that encourage friends to submit a short video clip of well wishes instead of bland text.
Facebook recently launched Group and Event Stories, where members can collaborate by all contributing clips that show up in the Stories tray atop the News Feed. Now Facebook is going to start building its own version of Snapchat’s Our Stories. Facebook is now testing holiday-based collaborative Stories, starting with the Mid-Autumn Festival in Vietnam. Users can opt to post to this themed Story, and friends (but not the public) will see those clips combined.
This is the final step of Facebook’s three-part plan to get people hooked on Stories, according to Facebook’s head of Stories, Rushabh Doshi. The idea is that first, Facebook has to get people a taste of Stories by spotlighting them atop the app as well as amidst the feed. Then it makes it easy for people to post their own Stories by offering simple creative tools. And finally, it wants to “Build Stories for what people expect out of Facebook.” That encompasses all the integrations of Stories across the product.
Rushabh Doshi, Facebook’s head of Stories
Still, the toughest nut to crack won’t be helping users figure out what to share but who to share to. Facebook Stories’ biggest disadvantage is that it’s built around an extremely broad social graph that includes not only friends but family, work colleagues and distant acquaintances. That can apply a chilling effect to sharing as people don’t feel comfortable posting silly, off-the-cuff or vulnerable Stories to such a wide audience.
Facebook has struggled with this problem in News Feed for over a decade. It ended up killing off its Friend List Feeds that let people select a subset of their friends and view a feed of just their posts because so few people were using them. Yet the problem remains rampant, and the invasion of parents and bosses has pushed users to Instagram, Snapchat and other younger apps. Unfortunately for now, Doshi says there are no Friend Lists or specific ways to keep Facebook Stories more private amongst friends. “To help people keep up with smaller groups, we’re focused on ways people are already connecting on Facebook, such as Group Stories and Event Stories” Doshi tells me. At least he says “We’re also looking at new ways people could share their stories with select groups of people.”
At 300 million daily users, Facebook Stories doesn’t deserve the “ghost town” label any more. People who were already accustomed to Stories elsewhere still see the feature as intrusive, interruptive and somewhat desperate. But with 2.2 billion total Facebookers, the company can be forced to focus on one-size-fits-all solutions. Yet if Facebook’s Blink testing app can produce must-use filters and effects, and collaborative Stories can unlock new forms of sharing, Facebook Stories could find its purpose.
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There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats its hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that syncs visual embellishments to songs playing in the background or added via the Music feature for adding licensed songs as soundtracks that is coming to Facebook Stories after debuting on Instagram.
“When we first formed the team . . . we brought in film makers and cinematographers to help the broader team understand the tropes around storytelling and filmmaking” says Dantley Davis, Facebook Stories’ Director Of Design. He knows those tropes himself, having spent seven years at Netflix leading the design of its apps and absorbing creative tricks from countless movies. He wants to democratize those effects once trapped inside expensive desktop editing software. “We’re working on formats to enable people to take the video they have and turn it into something special.”
For all the jabs about Facebook stealing Stories from Snapchat, it’s working hard to differentiate. That’s in part because there’s not much left to copy, and because it’s largely succeeded in conquering the prodigal startup that refused to be acquired. Snapchat’s user count shrank last quarter to 188 million daily users.
Facebook’s versions continue to grow. The Messenger Day brand was retired a year ago and now Stories posts to either the chat app or Facebook sync to both. After announcing in May that Facebook Stories had 150 million users, with Messenger citing 70 million last September, today the company revealed they have a combined 300 million daily users.
With the success of any product comes the mandate to monetize it. That push ended up pushing out the founders of Facebook acquisition WhatsApp, and encroachment on product decision-making did the same to Instagram’s founders who this week announced they were resigning.
Facebook now lets US users add music to Stories just like Instagram
Now the mandate has reached Facebook Stories which today opened up to advertisers globally, and also started syndicating those ads into Stories within Messenger. Facebook is even running “Stories School” programs to teach ad execs the visual language of ephemerality now that all four of its family of apps including Instagram and WhatsApp monetize with Stories ads. As sharing to Stories is predicted to surpass feed sharing in 2019, Facebook is counting on the ephemeral slideshows to sustain its ad revenue. Fears they wouldn’t lopped $120 billion off Facebook’s market cap this summer.
But to run ads you need viewers and that will require responses to questions that have dogged Facebook Stories since its debut in early 2017: Why do I need Stories here too when I already have Instagram Stories and WhatsApp Status.
Facebook user experience research manager Liz Keneski
The answer may be creativity, but Facebook is taking a scientific approach to determining which creative tools to build. Liz Keneski is a user experience research manager at Facebook. She leads the investigative trips, internal testing, and focus groups that shape Facebook’s products. Keneski laid out the different types of research Facebook employs to go from vague idea to po lished launch.
Foundational Research – “This is the really future looking research. It’s not necessarily about any specific products but trying to understand people’s needs.”
Contextual Inquiry – “People are kind enough to invite us into their homes and talk with us about how they use technology.” Sometimes Facebook does “street intercepts” where they find people in public and spend five minutes watching and discussing how they use their phone. It also conducts “diary studies” where people journal about how they spend their time with tech.
Descriptive Research – “When we’re exploring a defined product space”, this lets Facebook get feedback on exactly what users would want a new feature to do.
Participatory Design – “It’s kind of like research arts and crafts. We give people different artifacts and design elements and actually ask them to a deign what an experience that would be ideal for them might look like.”
Product Research – “Seeing how people interact with a specific product, the things they’re like or don’t like, the things they might want to change” lets Facebook figure out how to tweak features it’s built so they’re ready to launch.
Last year Facebook went on a foundational research expedition to India. Devanshi Bhandari who works on the globalization. She discovered that even in emerging markets where Snapchat never got popular, people already knew how to use Stories. “We’ve been kind of surprised to learn . . . Ephemeral sharing wasn’t as new to some people as we expected” she tells me. It turns out there are regional Stories copycats around the globe.
As Bhandari dug deeper she found that people wanted more creative tools, but not at the cost of speed. So Facebook began caching the Stories tray from your last visit so it’d still appear when you open Facebook Lite without having to wait for it to load. This week, Facebook will start offering creative tools like filters inside Facebook Lite Stories by enabling them server-side so users can do more than just upload unedited videos.
To make Stories global, Facebook adds Archive and audio posts
That trip to India ended up spawning whole new products. Bhandari noticed some users, especially women, weren’t comfortable showing their face in Stories. “People would sometimes put their thumb over the video camera but share the audio content” she tells me. That led Facebook to build Audio Stories.
Dantley Davis, Facebook Stories’ Director Of Design
Back at Facebook headquarters in California, the design runs exercises to distill their own visions of creative. “We have a phase of our design cycle where we ask the designers . . . to bring in their inspiration” says Davis. That means everything from apps to movie clips to physical objects. Facebook determined that users needed better ways to express emotion through text. While it offers different fonts from billboard to typewriter motifs, they couldn’t convey if someone is happy or sad. So now Davis reveals Facebook is building “kinetic text”. Users can select if they want to convey if text is supposed to be funny or happy or sad, and their words will appear stylized with movement to get that concept across.
But to make Stories truly Facebook-y, the team had to build them into all its products while solving problems rather than creating them. For example, birthday wall posts are one of the longest running emerging behaviors on the social network. But most people just post a thin, generic “happy birthday!” or “HBD” post which can feel impersonal, even dystopic. So after announcing the idea in May, Facebook is now running Birthday Stories that encourage friends to submit a short video clip of well wishes instead of bland text.
Facebook recently launched Group and Event Stories, where members can collaborate by all contributing clips that show up in the Stories tray atop the News Feed. Now Facebook is going to start building its own version of Snapchat’s Our Stories. Facebook is now testing holiday-based collaborative Stories, starting with the Mid-Autumn Festival in Vietnam. Users can opt to post to this themed Story, and friends (but not the public) will see those clips combined.
This is the final step of Facebook’s three-part plan to get people hooked on Stories, according to Facebook engineering director Rushabh Doshi who leads the product. The idea is that first, Facebook has to get people a taste of Stories by spotlighting them atop the app as well as amidst the feed. Then it makes it easy for people to post their own Stories by offering simple creative tools. And finally, it wants to “Build Stories for what people expect out of Facebook.” That encompasses all the integrations of Stories across the product.
Rushabh Doshi, Facebook’s engineering manager who oversees Stories
Still, the toughest nut to crack won’t be helping users figure out what to share but who to share to. Facebook Stories’ biggest disadvantage is that it’s built around an extremely broad social graph that includes not only friends but family, work colleagues, and distant acquaintances. That can apply a chilling effect to sharing as people don’t feel comfortable posting silly, off-the-cuff, or vulnerable Stories to such a wide audience.
Facebook has struggled with this problem in News Feed for over a decade. It ended up killing off its Friend List Feeds that let people select a subset of their friends and view a feed of just their posts because so few people were using them. Yet the problem remains rampant, and the invasion of parents and bosses has pushed users to Instagram, Snapchat, and other younger apps. Unfortunately for now, Doshi says there’s no plan to build Friend Lists or sharing to subsets of friends for Facebook Stories.
At 300 million daily users, Facebook Stories doesn’t deserve the “ghost town” label any more. People who were already accustomed to Stories elsewhere still see the feature as intrusive, interruptive, and somewhat desperate. But with 2.2 billion total Facebookers, the company can be forced to focus on one-size-fits-all solutions. Yet if Facebook’s Blink testing app can produce must-use filters and effects, and collaborative Stories can unlock new forms of sharing, Facebook Stories could find its purpose.
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Inside Facebook Stories’ quest for originality amidst 300M users
There’s a secret Facebook app called Blink. Built for employees only, it’s how the company tests out new video formats its hoping will become the next Boomerang or SuperZoom. They range from artsy Blur effects to a way even old Android phones can use Slo-Mo. One exciting format in development offers audio beat detection that syncs visual embellishments to songs playing in the background or added via the Music feature for adding licensed songs as soundtracks that is coming to Facebook Stories after debuting on Instagram.
“When we first formed the team . . . we brought in film makers and cinematographers to help the broader team understand the tropes around storytelling and filmmaking” says Dantley Davis, Facebook Stories’ Director Of Design. He knows those tropes himself, having spent seven years at Netflix leading the design of its apps and absorbing creative tricks from countless movies. He wants to democratize those effects once trapped inside expensive desktop editing software. “We’re working on formats to enable people to take the video they have and turn it into something special.”
For all the jabs about Facebook stealing Stories from Snapchat, it’s working hard to differentiate. That’s in part because there’s not much left to copy, and because it’s largely succeeded in conquering the prodigal startup that refused to be acquired. Snapchat’s user count shrank last quarter to 188 million daily users.
Facebook’s versions continue to grow. The Messenger Day brand was retired a year ago and now Stories posts to either the chat app or Facebook sync to both. After announcing in May that Facebook Stories had 150 million users, with Messenger citing 70 million last September, today the company revealed they have a combined 300 million daily users. The Middle East, Central Latin America, and Southeast Asia where people already use Facebook and Messenger most are driving that rapid growth.
Facebook now lets US users add music to Stories just like Instagram
With the success of any product comes the mandate to monetize it. That push ended up pushing out the founders of Facebook acquisition WhatsApp, and encroachment on product decision-making did the same to Instagram’s founders who this week announced they were resigning.
Now the mandate has reached Facebook Stories which today opened up to advertisers globally, and also started syndicating those ads into Stories within Messenger. Facebook is even running “Stories School” programs to teach ad execs the visual language of ephemerality now that all four of its family of apps including Instagram and WhatsApp monetize with Stories ads. As sharing to Stories is predicted to surpass feed sharing in 2019, Facebook is counting on the ephemeral slideshows to sustain its ad revenue. Fears they wouldn’t lopped $120 billion off Facebook’s market cap this summer.
But to run ads you need viewers and that will require responses to questions that have dogged Facebook Stories since its debut in early 2017: Why do I need Stories here too when I already have Instagram Stories and WhatsApp Status.
Facebook user experience research manager Liz Keneski
The answer may be creativity, but Facebook is taking a scientific approach to determining which creative tools to build. Liz Keneski is a user experience research manager at Facebook. She leads the investigative trips, internal testing, and focus groups that shape Facebook’s products. Keneski laid out the different types of research Facebook employs to go from vague idea to po lished launch.
Foundational Research – “This is the really future looking research. It’s not necessarily about any specific products but trying to understand people’s needs.”
Contextual Inquiry – “People are kind enough to invite us into their homes and talk with us about how they use technology.” Sometimes Facebook does “street intercepts” where they find people in public and spend five minutes watching and discussing how they use their phone. It also conducts “diary studies” where people journal about how they spend their time with tech.
Descriptive Research – “When we’re exploring a defined product space”, this lets Facebook get feedback on exactly what users would want a new feature to do.
Participatory Design – “It’s kind of like research arts and crafts. We give people different artifacts and design elements and actually ask them to a deign what an experience that would be ideal for them might look like.”
Product Research – “Seeing how people interact with a specific product, the things they’re like or don’t like, the things they might want to change” lets Facebook figure out how to tweak features it’s built so they’re ready to launch.
Last year Facebook went on a foundational research expedition to India. Devanshi Bhandari who works on the globalization. She discovered that even in emerging markets where Snapchat never got popular, people already knew how to use Stories. “We’ve been kind of surprised to learn . . . Ephemeral sharing wasn’t as new to some people as we expected” she tells me. It turns out there are regional Stories copycats around the globe.
As Bhandari dug deeper she found that people wanted more creative tools, but not at the cost of speed. So Facebook began caching the Stories tray from your last visit so it’d still appear when you open Facebook Lite without having to wait for it to load. This week, Facebook will start offering creative tools like filters inside Facebook Lite Stories by enabling them server-side so users can do more than just upload unedited videos.
That trip to India ended up spawning whole new products. Bhandari noticed some users, especially women, weren’t comfortable showing their face in Stories. “People would sometimes put their thumb over the video camera but share the audio content” she tells me. That led Facebook to build Audio Stories.
Dantley Davis, Facebook Stories’ Director Of Design
Back at Facebook headquarters in California, the design runs exercises to distill their own visions of creative. “We have a phase of our design cycle where we ask the designers . . . to bring in their inspiration” says Davis. That means everything from apps to movie clips to physical objects. Facebook determined that users needed better ways to express emotion through text. While it offers different fonts from billboard to typewriter motifs, they couldn’t convey if someone is happy or sad. So now Davis reveals Facebook is building “kinetic text”. Users can select if they want to convey if text is supposed to be funny or happy or sad, and their words will appear stylized with movement to get that concept across.
But to make Stories truly Facebook-y, the team had to build them into all its products while solving problems rather than creating them. For example, birthday wall posts are one of the longest running emerging behaviors on the social network. But most people just post a thin, generic “happy birthday!” or “HBD” post which can feel impersonal, even dystopic. So after announcing the idea in May, Facebook is now running Birthday Stories that encourage friends to submit a short video clip of well wishes instead of bland text.
Facebook recently launched Group and Event Stories, where members can collaborate by all contributing clips that show up in the Stories tray atop the News Feed. Now Facebook is going to start building its own version of Snapchat’s Our Stories. Facebook is now testing holiday-based collaborative Stories, starting with the Mid-Autumn Festival in Vietnam. Users can opt to post to this themed Story, and friends (but not the public) will see those clips combined.
This is the final step of Facebook’s three-part plan to get people hooked on Stories, according to Facebook engineering director Rushabh Doshi who leads the product. The idea is that first, Facebook has to get people a taste of Stories by spotlighting them atop the app as well as amidst the feed. Then it makes it easy for people to post their own Stories by offering simple creative tools. And finally, it wants to “Build Stories for what people expect out of Facebook.” That encompasses all the integrations of Stories across the product.
Rushabh Doshi, Facebook’s engineering manager who oversees Stories
Still, the toughest nut to crack won’t be helping users figure out what to share but who to share to. Facebook Stories’ biggest disadvantage is that it’s built around an extremely broad social graph that includes not only friends but family, work colleagues, and distant acquaintances. That can apply a chilling effect to sharing as people don’t feel comfortable posting silly, off-the-cuff, or vulnerable Stories to such a wide audience.
Facebook has struggled with this problem in News Feed for over a decade. It ended up killing off its Friend List Feeds that let people select a subset of their friends and view a feed of just their posts because so few people were using them. Yet the problem remains rampant, and the invasion of parents and bosses has pushed users to Instagram, Snapchat, and other younger apps. Unfortunately for now, Doshi says there’s no plan to build Friend Lists or sharing to subsets of friends for Facebook Stories.
At 300 million daily users, Facebook Stories doesn’t deserve the “ghost town” label any more. People who were already accustomed to Stories elsewhere still see the feature as intrusive, interruptive, and somewhat desperate. But with 2.2 billion total Facebookers, the company can be forced to focus on one-size-fits-all solutions. Yet if Facebook’s Blink testing app can produce must-use filters and effects, and collaborative Stories can unlock new forms of sharing, Facebook Stories could find its purpose.
Source: https://bloghyped.com/inside-facebook-stories-quest-for-originality-amidst-300m-users/
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Kaspersky Coupon
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Do a work that you define, not one that defines you.
[The usual disclaimer applies: opinions are mine and not the views of my employer.]
On average, I work over 40 hours a week. I have taken a job that is output-based so the number of hours I clock in has ceased to mean so much. The meaning of workplace has consequently become fluid, too. We have an office, but as long as I have my laptop and a reliable internet service, I am allowed to do my work at home, at a café, or even on the road while I share a Grab or Uber. The important thing now is that I must get things done, and I do (I think :D). Since I spend a large chunk of my life doing this, allow me to share what it is that I do to paint a picture of my current personal circumstance.
About my work
I work for a small not-for-profit group. The Philippine Business for the Environment (PBE) is an industry organization with over 60 member companies in the country and we are the Global Network Partner of the World Business Council for Sustainable Development (WBCSD) here. Initially set out in 1992 to provide assistance in addressing environmental concerns of the industry, we have since repositioned ourself to assist the private sector in integrating sustainability in their core businesses. That means that we don’t just push for environmental sustainability because it is good — which it is; we push for sustainability across a spectrum, from economic and environmental to social and governance, because it makes business sense.
Like any not-for-profit, we stay afloat with projects, which can be ironically unsustainable, but over the years we have made a niche as more and more companies realize the importance of pursuing sustainability initiatives. Dr. Andrew Steer, President of World Research Institute, said something similar during the 4th Asia Environmental Lecture in NUS:
“More and more [companies] are coming to the understanding that economic growth and climate action are not tradeoffs, but that economic growth can be consistent with climate action. In fact, economic growth, over time, is only possible with climate action. This is what academic literature shows.”
Personal note: I love this guy! A CEO with an optimism that is grounded on reality is a breath of fresh air for a millennial with a somber tendency like me.
I think this trend is becoming more apparent in the Philippines, especially since we rank high in climate vulnerability, which affects the policy environment, which affects business sustainability. I'd argue it’s easy to make a career on environmental management in the Philippines simply because the need is great. A caveat though -- because dealing with the environment is a race against time, I can’t say whether or not we are too late. That being said, this should not stop us from hustling.
And we really hustle in PBE because demand is great from the private sector. As part of the our team, I handle advisory services for sustainability reporting and greenhouse gas (GHG) inventory and management for some companies, and many more things in between such as industry collaborations and member engagement to keep companies abreast of any trends on reporting, funding, policy, and other enabling mechanisms for sustainable development. We also do exploratory engagements, such as helping government realize and operationalize low-carbon strategies.
How I ended up here
Finding PBE was serendipitous, to say the least. I did not know the group until I found a job posting online and did little research before going for interview. The interview lasted four hours, which was extremely memorable that I can split it to a thousand stories and share them with everyone until the day I retire from this “industry” hahaha. When Sir Bon saw me, he was surprised because he was expecting to find a guy. He quizzed me about the buzzword in my resumé, which I could not adequately explain, to be honest. It began a discussion of ideas, which then led to a discussion of events. I told him about a national convention I’m attending in two days to present a project. I was surprised to find out that said project was his brainchild with a few others four years ago. And since the field we’re treading is relatively small, we also discussed common acquaintances, mostly people we aspire to be. That was our first meeting. Using my typical measure of a meaningful discussion, we cut across the three levels of conversation.
I was working in government then, albeit on temporary contractual service, when Sir Bon woke me up from my reverie. You see, you can advocate for the environment on different fronts - in government, industry, civil society, or academe. There are different hurdles in each, and when you only live ONE life, you have to choose your battles. I had chosen to battle in government because I am a firm believer of making ripples of change through policy. Sir Bon argued that if that’s the case, I’d have to advocate for good governance before anything else.
“Here, we’re doing something for the environment one business at a time. It’s slower but it’s happening now. If you join us, you have to consider being okay with this mindset.” he said.
He gave me something to ponder on considering where I was at that time.
I gave it much thought (or maybe not as much as if Sir Bon didn’t have that charisma needed for selling a cause), parked my hope for good governance, and less than a month later, I was having fun and planning with the team in Puerto Galera. That was the fastest and funnest onboarding I have had!
It’s something like a whirlwind romance, if you think about it. PBE was never part of the plan. I’m a control-freak planner (who’s still learning to leave spaces to understand a Greater Plan), and yet, four months in, the “new hire” bubble has long bursted but I have not once regretted that unplanned step of taking that interview. Right now, I am not yet sure how the dots align but I’m bent on adding value to PBE’s cause.
I love what I do because of and in spite of many reasons. I’d feel exhausted by midweek -- on tough weeks it comes as early as Monday -- but I come back renewed every time. I guess this is what they say when millennials are sold purpose that they can identify with. I don’t go to work because it is a livelihood, in Filipino, hanapbuhay, which sounds so nice because it literally translates “to look for life,” but at its core I feel that it means your end goal is merely to earn and survive. I go to work because it is a job, trabaho, which doesn’t sound as nice, but it’s something that I believe must be done and one that I can do.
My work is not all peaches and cream like I probably would’ve hoped it was if I were still the fresh graduate from UP with a degree of entitlement. But I enjoy it nonetheless because I believe in the cause, I look up to my boss, and I love the team.
And because I love the work that I do, the only thing left for me to constantly check is that I still find time to wear my different hats. My work is not who I am, but rather an ordinary place where I can be an instrument for the good.
Max: Why is it always what will I do? “What will he do”, “What will he do,” “Oh, my god what will he do”, Do, do, do, do, do. Why isn’t the issue here who I am?
Uncle Teddy: Because, Maxwell, what you do defines who you are.
Max: No, Uncle Teddy. Who you are defines what you do. Right Jude?
Jude: Well, surely it’s not what you do, but the, uh… the way that you do it.
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Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
You’re a product marketer and it’s five weeks away from a major launch.
The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond.
But something’s missing.
Your website needs updating to reflect the launch of your new feature or product… and then you need somewhere to send your paid campaign traffic.
If you’re relying on your developers to build a new page for you, it could take weeks (or longer). Besides, shifting your devs’ focus away from the product launch probably isn’t the best use of their time. Adding work to their plates could mean having to delay going to market (and miss your launch deadlines) — and that could be deadly for business.
The marketing team at Vimeo has experienced this stress first-hand. Garrett Bugbee, Manager of Search and International Marketing, recently described to me how product launches have put a strain on his team in the past:
We had a huge creative backlog, especially during product launches. We relied on our devs to build our pages for us. It was a slow and painful process, from design to the kick-off meetings and then actually waiting for it to be built and QA’d… It was a massive issue.
Fast forward to today, Garrett and his team have removed many of these pre-launch bottlenecks. When it came time to launch their new product, Vimeo 360, they’d mastered the art of going to market with new products on time and on budget.
So what’s Vimeo’s secret recipe to making every product launch a smash hit?
Garrett teases at it in the video below. Have a look, or read on for the blueprint to their success.
Make every product a smash hit: Watch this video to learn how Vimeo removed bottlenecks from their launches so they could go to market faster.
Meet Vimeo and their latest product, Vimeo 360
As one of the internet’s most popular video sharing websites, Vimeo attracts more than 100 million unique visitors per month and is home to over 50 million creators worldwide (and counting).
As their popularity increases so too does the competition.
In order to stay on top, Vimeo has to evolve and innovate. With at least four new video products or features being introduced to the platform each year, a failed launch for Vimeo could mean a loss of thousands (dare we say millions) in company dollars, so there’s infinite pressure to get it right — every time.
You can imagine then, the pressure that Garrett (the hero from our intro) must have felt when he and his team set out to launch Vimeo 360, a new product that allows users to upload 360-degree videos in stunning high quality:
vimeo
Because some of Vimeo’s competitors were already dabbling in 360-degree video, Garrett knew they had to launch quickly — and with a splash:
It’s a tool that other platforms have already, and it’s something that we wanted to give our creators so they have a new venue for expression and a new way to produce, make and showcase content.
Removing bottlenecks from the campaign launch
Vimeo’s main goal for the 360 launch was to drive engagement, measured by new subscribers and 360 video uploads.
While part of their homepage was to briefly feature Vimeo 360, Garrett and his team wanted to build out a page to better explain the product and all the amazing things it could do, including:
An example of a 360 video for prospects who were not yet familiar with the technology (shown above)
A showcase of 360 video content created by some of Vimeo’s power users
A detailed breakdown of features that make Vimeo 360 stand a cut above the rest (high-quality resolution, intuitive controls, powerful integrations)
A promo for their 360 video school, which teaches creators of all stripes to make better videos
That’s a lot of heavy lifting for a website that is also serving a general audience, so Garrett and his team turned to Unbounce to create a click-through landing page for their campaign:
Garrett’s team used Unbounce design features like parallax scroll to appeal to his visually-inclined user base. Click to view full-length landing page.
Beautiful isn’t it?
Garrett explained why empowering his marketing team to build this page themselves was key:
The big benefit here is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team.
Our devs get to focus on building a great product, and we can focus on designing a page built specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster by parallel-pathing both the product build and the page build.
Don’t pull devs away from work – your marketing team can build launch landing pages themselves.
Click To Tweet
The best part? The campaign landing page that the Vimeo marketing team created drove engagement, which was the campaign goal.
Garrett explains:
[Using scroll mapping,] we saw people scrolling all the way down the page, interacting with the content throughout. It really achieved the goal which was to drive engagement, not just with our paid subscribers but with everybody on the platform.
Better performing paid and social advertising campaigns
A beautiful, engaging landing page is well and good, but at the end of the day, your boss wants hard numbers that show that your campaigns performed.
Since adding dedicated campaign landing pages to their marketing launch toolkit, Vimeo has also seen better results for their paid and social advertising campaigns.
Some paid ads created by Vimeo for Facebook, Instagram, LinkedIn, the Google Display Network and DoubleClick Bid Manager.
Before Unbounce, Garrett humbly admits that they were letting their website get in the way of their campaign success:
Before Unbounce, we simply directed prospects to a page [on our website] with a pricing grid, and that’s pretty extreme to just throw that in someone’s face right away.
But now that Vimeo is sending paid traffic to product launch-specific landing pages like the one above (as opposed to generic pages like their /upload/ page and homepage), their campaigns are kicking serious butt. Check out these impressive results:
730% increase in subscribers from 360-related paid keywords
4529% increase in total video uploads from 360-related paid keywords
Bonus: Dedicated landing pages aren’t only bringing Vimeo better campaign results — Garrett explained that they’re also improving user experience and Google’s relevance score:
Unbounce has allowed us to target specific landing pages for top keywords, which is a huge win. I think that this one of the best use cases for Unbounce.
You can use Dynamic Text Replacement or make specific pages, and you just target your top terms, it’s highly relevant… I have complete control of that experience and that’s the marketer’s dream.
Unbounce’s Dynamic Text Replacement (DTR) feature gives Garrett and his team the capability to swap out text on their landing page — so that their ads and landing pages present exactly what visitors searched for.
Unbounce’s Ryan Engley explains how Dynamic Text Replacement works. See DTR in action here.
That level of message match across the entire buyer journey is key to strong PPC performance.
When prospects click on an ad and see a landing page with a headline that matches exactly what they searched for, they’re reassured that they’ve made a “good click” and are more likely to stick around (and even convert) — and that in turn positively impacts Quality Score in AdWords.
What you can learn from Vimeo’s success
If there’s one thing we’ve learned from Vimeo’s 360 campaign, it’s this:
Yes, product launches are a lot a pressure, but they don’t have to be painful — not when marketing teams are empowered to move nimbly without bottlenecks.
According to Garrett, it’s all about focusing on your core competencies:
With Unbounce, we can now generate marketing-specific landing pages quickly and easily and translate those across different languages.
It takes the pressure off our devs and engineers, and lets them focus on what’s core — what’s vital to the business — which is building video tools for creators. We handle the marketing side.
By making Unbounce landing pages an essential part of your marketing launch toolkit, not only can you gain the competitive edge by going to market faster, you’ll also:
Free up dev resources so they can focus on building and innovating your product
Convert more prospects by sending paid traffic to relevant, high-converting pages
Create beautifully designed pages that showcase your product in the best light possible
Make your boss really happy by saving the company precious time and money
And that folks, is why you should NSAPLCWADLP… Never Start A Product Launch Campaign Without A Dedicated Landing Page. ;)
0 notes
Text
Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
You’re a product marketer and it’s five weeks away from a major launch.
The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond.
But something’s missing.
Your website needs updating to reflect the launch of your new feature or product… and then you need somewhere to send your paid campaign traffic.
If you’re relying on your developers to build a new page for you, it could take weeks (or longer). Besides, shifting your devs’ focus away from the product launch probably isn’t the best use of their time. Adding work to their plates could mean having to delay going to market (and miss your launch deadlines) — and that could be deadly for business.
The marketing team at Vimeo has experienced this stress first-hand. Garrett Bugbee, Manager of Search and International Marketing, recently described to me how product launches have put a strain on his team in the past:
We had a huge creative backlog, especially during product launches. We relied on our devs to build our pages for us. It was a slow and painful process, from design to the kick-off meetings and then actually waiting for it to be built and QA’d… It was a massive issue.
Fast forward to today, Garrett and his team have removed many of these pre-launch bottlenecks. When it came time to launch their new product, Vimeo 360, they’d mastered the art of going to market with new products on time and on budget.
So what’s Vimeo’s secret recipe to making every product launch a smash hit?
Garrett teases at it in the video below. Have a look, or read on for the blueprint to their success.
Make every product a smash hit: Watch this video to learn how Vimeo removed bottlenecks from their launches so they could go to market faster.
Meet Vimeo and their latest product, Vimeo 360
As one of the internet’s most popular video sharing websites, Vimeo attracts more than 100 million unique visitors per month and is home to over 50 million creators worldwide (and counting).
As their popularity increases so too does the competition.
In order to stay on top, Vimeo has to evolve and innovate. With at least four new video products or features being introduced to the platform each year, a failed launch for Vimeo could mean a loss of thousands (dare we say millions) in company dollars, so there’s infinite pressure to get it right — every time.
You can imagine then, the pressure that Garrett (the hero from our intro) must have felt when he and his team set out to launch Vimeo 360, a new product that allows users to upload 360-degree videos in stunning high quality:
vimeo
Because some of Vimeo’s competitors were already dabbling in 360-degree video, Garrett knew they had to launch quickly — and with a splash:
It’s a tool that other platforms have already, and it’s something that we wanted to give our creators so they have a new venue for expression and a new way to produce, make and showcase content.
Removing bottlenecks from the campaign launch
Vimeo’s main goal for the 360 launch was to drive engagement, measured by new subscribers and 360 video uploads.
While part of their homepage was to briefly feature Vimeo 360, Garrett and his team wanted to build out a page to better explain the product and all the amazing things it could do, including:
An example of a 360 video for prospects who were not yet familiar with the technology (shown above)
A showcase of 360 video content created by some of Vimeo’s power users
A detailed breakdown of features that make Vimeo 360 stand a cut above the rest (high-quality resolution, intuitive controls, powerful integrations)
A promo for their 360 video school, which teaches creators of all stripes to make better videos
That’s a lot of heavy lifting for a website that is also serving a general audience, so Garrett and his team turned to Unbounce to create a click-through landing page for their campaign:
Garrett’s team used Unbounce design features like parallax scroll to appeal to his visually-inclined user base. Click to view full-length landing page.
Beautiful isn’t it?
Garrett explained why empowering his marketing team to build this page themselves was key:
The big benefit here is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team.
Our devs get to focus on building a great product, and we can focus on designing a page built specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster by parallel-pathing both the product build and the page build.
Don’t pull devs away from work – your marketing team can build launch landing pages themselves.
Click To Tweet
The best part? The campaign landing page that the Vimeo marketing team created drove engagement, which was the campaign goal.
Garrett explains:
[Using scroll mapping,] we saw people scrolling all the way down the page, interacting with the content throughout. It really achieved the goal which was to drive engagement, not just with our paid subscribers but with everybody on the platform.
Better performing paid and social advertising campaigns
A beautiful, engaging landing page is well and good, but at the end of the day, your boss wants hard numbers that show that your campaigns performed.
Since adding dedicated campaign landing pages to their marketing launch toolkit, Vimeo has also seen better results for their paid and social advertising campaigns.
Some paid ads created by Vimeo for Facebook, Instagram, LinkedIn, the Google Display Network and DoubleClick Bid Manager.
Before Unbounce, Garrett humbly admits that they were letting their website get in the way of their campaign success:
Before Unbounce, we simply directed prospects to a page [on our website] with a pricing grid, and that’s pretty extreme to just throw that in someone’s face right away.
But now that Vimeo is sending paid traffic to product launch-specific landing pages like the one above (as opposed to generic pages like their /upload/ page and homepage), their campaigns are kicking serious butt. Check out these impressive results:
730% increase in subscribers from 360-related paid keywords
4529% increase in total video uploads from 360-related paid keywords
Bonus: Dedicated landing pages aren’t only bringing Vimeo better campaign results — Garrett explained that they’re also improving user experience and Google’s relevance score:
Unbounce has allowed us to target specific landing pages for top keywords, which is a huge win. I think that this one of the best use cases for Unbounce.
You can use Dynamic Text Replacement or make specific pages, and you just target your top terms, it’s highly relevant… I have complete control of that experience and that’s the marketer’s dream.
Unbounce’s Dynamic Text Replacement (DTR) feature gives Garrett and his team the capability to swap out text on their landing page — so that their ads and landing pages present exactly what visitors searched for.
Unbounce’s Ryan Engley explains how Dynamic Text Replacement works. See DTR in action here.
That level of message match across the entire buyer journey is key to strong PPC performance.
When prospects click on an ad and see a landing page with a headline that matches exactly what they searched for, they’re reassured that they’ve made a “good click” and are more likely to stick around (and even convert) — and that in turn positively impacts Quality Score in AdWords.
What you can learn from Vimeo’s success
If there’s one thing we’ve learned from Vimeo’s 360 campaign, it’s this:
Yes, product launches are a lot a pressure, but they don’t have to be painful — not when marketing teams are empowered to move nimbly without bottlenecks.
According to Garrett, it’s all about focusing on your core competencies:
With Unbounce, we can now generate marketing-specific landing pages quickly and easily and translate those across different languages.
It takes the pressure off our devs and engineers, and lets them focus on what’s core — what’s vital to the business — which is building video tools for creators. We handle the marketing side.
By making Unbounce landing pages an essential part of your marketing launch toolkit, not only can you gain the competitive edge by going to market faster, you’ll also:
Free up dev resources so they can focus on building and innovating your product
Convert more prospects by sending paid traffic to relevant, high-converting pages
Create beautifully designed pages that showcase your product in the best light possible
Make your boss really happy by saving the company precious time and money
And that folks, is why you should NSAPLCWADLP… Never Start A Product Launch Campaign Without A Dedicated Landing Page. ;)
from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-pages/vimeo-case-study/
0 notes
Text
Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
You’re a product marketer and it’s five weeks away from a major launch.
The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond.
But something’s missing.
Your website needs updating to reflect the launch of your new feature or product… and then you need somewhere to send your paid campaign traffic.
If you’re relying on your developers to build a new page for you, it could take weeks (or longer). Besides, shifting your devs’ focus away from the product launch probably isn’t the best use of their time. Adding work to their plates could mean having to delay going to market (and miss your launch deadlines) — and that could be deadly for business.
The marketing team at Vimeo has experienced this stress first-hand. Garrett Bugbee, Manager of Search and International Marketing, recently described to me how product launches have put a strain on his team in the past:
We had a huge creative backlog, especially during product launches. We relied on our devs to build our pages for us. It was a slow and painful process, from design to the kick-off meetings and then actually waiting for it to be built and QA’d… It was a massive issue.
Fast forward to today, Garrett and his team have removed many of these pre-launch bottlenecks. When it came time to launch their new product, Vimeo 360, they’d mastered the art of going to market with new products on time and on budget.
So what’s Vimeo’s secret recipe to making every product launch a smash hit?
Garrett teases at it in the video below. Have a look, or read on for the blueprint to their success.
http://ift.tt/2vl8o4Lhttp://ift.tt/1oYF5fw
Make every product a smash hit: Watch this video to learn how Vimeo removed bottlenecks from their launches so they could go to market faster.
Meet Vimeo and their latest product, Vimeo 360
As one of the internet’s most popular video sharing websites, Vimeo attracts more than 100 million unique visitors per month and is home to over 50 million creators worldwide (and counting).
As their popularity increases so too does the competition.
In order to stay on top, Vimeo has to evolve and innovate. With at least four new video products or features being introduced to the platform each year, a failed launch for Vimeo could mean a loss of thousands (dare we say millions) in company dollars, so there’s infinite pressure to get it right — every time.
You can imagine then, the pressure that Garrett (the hero from our intro) must have felt when he and his team set out to launch Vimeo 360, a new product that allows users to upload 360-degree videos in stunning high quality:
https://player.vimeo.com/video/207466022
Because some of Vimeo’s competitors were already dabbling in 360-degree video, Garrett knew they had to launch quickly — and with a splash:
It’s a tool that other platforms have already, and it’s something that we wanted to give our creators so they have a new venue for expression and a new way to produce, make and showcase content.
Removing bottlenecks from the campaign launch
Vimeo’s main goal for the 360 launch was to drive engagement, measured by new subscribers and 360 video uploads.
While part of their homepage was to briefly feature Vimeo 360, Garrett and his team wanted to build out a page to better explain the product and all the amazing things it could do, including:
An example of a 360 video for prospects who were not yet familiar with the technology (shown above)
A showcase of 360 video content created by some of Vimeo’s power users
A detailed breakdown of features that make Vimeo 360 stand a cut above the rest (high-quality resolution, intuitive controls, powerful integrations)
A promo for their 360 video school, which teaches creators of all stripes to make better videos
That’s a lot of heavy lifting for a website that is also serving a general audience, so Garrett and his team turned to Unbounce to create a click-through landing page for their campaign:
Garrett’s team used Unbounce design features like parallax scroll to appeal to his visually-inclined user base. Click to view full-length landing page.
Beautiful isn’t it?
Garrett explained why empowering his marketing team to build this page themselves was key:
The big benefit here is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team.
Our devs get to focus on building a great product, and we can focus on designing a page built specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster by parallel-pathing both the product build and the page build.
Don’t pull devs away from work – your marketing team can build launch landing pages themselves.
Click To Tweet
The best part? The campaign landing page that the Vimeo marketing team created drove engagement, which was the campaign goal.
Garrett explains:
[Using scroll mapping,] we saw people scrolling all the way down the page, interacting with the content throughout. It really achieved the goal which was to drive engagement, not just with our paid subscribers but with everybody on the platform.
Better performing paid and social advertising campaigns
A beautiful, engaging landing page is well and good, but at the end of the day, your boss wants hard numbers that show that your campaigns performed.
Since adding dedicated campaign landing pages to their marketing launch toolkit, Vimeo has also seen better results for their paid and social advertising campaigns.
Some paid ads created by Vimeo for Facebook, Instagram, LinkedIn, the Google Display Network and DoubleClick Bid Manager.
Before Unbounce, Garrett humbly admits that they were letting their website get in the way of their campaign success:
Before Unbounce, we simply directed prospects to a page [on our website] with a pricing grid, and that’s pretty extreme to just throw that in someone’s face right away.
But now that Vimeo is sending paid traffic to product launch-specific landing pages like the one above (as opposed to generic pages like their /upload/ page and homepage), their campaigns are kicking serious butt. Check out these impressive results:
730% increase in subscribers from 360-related paid keywords
4529% increase in total video uploads from 360-related paid keywords
Bonus: Dedicated landing pages aren’t only bringing Vimeo better campaign results — Garrett explained that they’re also improving user experience and Google’s relevance score:
Unbounce has allowed us to target specific landing pages for top keywords, which is a huge win. I think that this one of the best use cases for Unbounce.
You can use Dynamic Text Replacement or make specific pages, and you just target your top terms, it’s highly relevant… I have complete control of that experience and that’s the marketer’s dream.
Unbounce’s Dynamic Text Replacement (DTR) feature gives Garrett and his team the capability to swap out text on their landing page — so that their ads and landing pages present exactly what visitors searched for.
http://ift.tt/2vlfpCQhttp://ift.tt/1oYF5fw
Unbounce’s Ryan Engley explains how Dynamic Text Replacement works. See DTR in action here.
That level of message match across the entire buyer journey is key to strong PPC performance.
When prospects click on an ad and see a landing page with a headline that matches exactly what they searched for, they’re reassured that they’ve made a “good click” and are more likely to stick around (and even convert) — and that in turn positively impacts Quality Score in AdWords.
What you can learn from Vimeo’s success
If there’s one thing we’ve learned from Vimeo’s 360 campaign, it’s this:
Yes, product launches are a lot a pressure, but they don’t have to be painful — not when marketing teams are empowered to move nimbly without bottlenecks.
According to Garrett, it’s all about focusing on your core competencies:
With Unbounce, we can now generate marketing-specific landing pages quickly and easily and translate those across different languages.
It takes the pressure off our devs and engineers, and lets them focus on what’s core — what’s vital to the business — which is building video tools for creators. We handle the marketing side.
By making Unbounce landing pages an essential part of your marketing launch toolkit, not only can you gain the competitive edge by going to market faster, you’ll also:
Free up dev resources so they can focus on building and innovating your product
Convert more prospects by sending paid traffic to relevant, high-converting pages
Create beautifully designed pages that showcase your product in the best light possible
Make your boss really happy by saving the company precious time and money
And that folks, is why you should NSAPLCWADLP… Never Start A Product Launch Campaign Without A Dedicated Landing Page.
Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster syndicated from https://unbounce.com
0 notes
Text
Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
You’re a product marketer and it’s five weeks away from a major launch.
The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond.
But something’s missing.
Your website needs updating to reflect the launch of your new feature or product… and then you need somewhere to send your paid campaign traffic.
If you’re relying on your developers to build a new page for you, it could take weeks (or longer). Besides, shifting your devs’ focus away from the product launch probably isn’t the best use of their time. Adding work to their plates could mean having to delay going to market (and miss your launch deadlines) — and that could be deadly for business.
The marketing team at Vimeo has experienced this stress first-hand. Garrett Bugbee, Manager of Search and International Marketing, recently described to me how product launches have put a strain on his team in the past:
We had a huge creative backlog, especially during product launches. We relied on our devs to build our pages for us. It was a slow and painful process, from design to the kick-off meetings and then actually waiting for it to be built and QA’d… It was a massive issue.
Fast forward to today, Garrett and his team have removed many of these pre-launch bottlenecks. When it came time to launch their new product, Vimeo 360, they’d mastered the art of going to market with new products on time and on budget.
So what’s Vimeo’s secret recipe to making every product launch a smash hit?
Garrett teases at it in the video below. Have a look, or read on for the blueprint to their success.
Make every product a smash hit: Watch this video to learn how Vimeo removed bottlenecks from their launches so they could go to market faster.
Meet Vimeo and their latest product, Vimeo 360
As one of the internet’s most popular video sharing websites, Vimeo attracts more than 100 million unique visitors per month and is home to over 50 million creators worldwide (and counting).
As their popularity increases so too does the competition.
In order to stay on top, Vimeo has to evolve and innovate. With at least four new video products or features being introduced to the platform each year, a failed launch for Vimeo could mean a loss of thousands (dare we say millions) in company dollars, so there’s infinite pressure to get it right — every time.
You can imagine then, the pressure that Garrett (the hero from our intro) must have felt when he and his team set out to launch Vimeo 360, a new product that allows users to upload 360-degree videos in stunning high quality:
vimeo
Because some of Vimeo’s competitors were already dabbling in 360-degree video, Garrett knew they had to launch quickly — and with a splash:
It’s a tool that other platforms have already, and it’s something that we wanted to give our creators so they have a new venue for expression and a new way to produce, make and showcase content.
Removing bottlenecks from the campaign launch
Vimeo’s main goal for the 360 launch was to drive engagement, measured by new subscribers and 360 video uploads.
While part of their homepage was to briefly feature Vimeo 360, Garrett and his team wanted to build out a page to better explain the product and all the amazing things it could do, including:
An example of a 360 video for prospects who were not yet familiar with the technology (shown above)
A showcase of 360 video content created by some of Vimeo’s power users
A detailed breakdown of features that make Vimeo 360 stand a cut above the rest (high-quality resolution, intuitive controls, powerful integrations)
A promo for their 360 video school, which teaches creators of all stripes to make better videos
That’s a lot of heavy lifting for a website that is also serving a general audience, so Garrett and his team turned to Unbounce to create a click-through landing page for their campaign:
Garrett’s team used Unbounce design features like parallax scroll to appeal to his visually-inclined user base. Click to view full-length landing page.
Beautiful isn’t it?
Garrett explained why empowering his marketing team to build this page themselves was key:
The big benefit here is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team.
Our devs get to focus on building a great product, and we can focus on designing a page built specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster by parallel-pathing both the product build and the page build.
Don’t pull devs away from work – your marketing team can build launch landing pages themselves.
Click To Tweet
The best part? The campaign landing page that the Vimeo marketing team created drove engagement, which was the campaign goal.
Garrett explains:
[Using scroll mapping,] we saw people scrolling all the way down the page, interacting with the content throughout. It really achieved the goal which was to drive engagement, not just with our paid subscribers but with everybody on the platform.
Better performing paid and social advertising campaigns
A beautiful, engaging landing page is well and good, but at the end of the day, your boss wants hard numbers that show that your campaigns performed.
Since adding dedicated campaign landing pages to their marketing launch toolkit, Vimeo has also seen better results for their paid and social advertising campaigns.
Some paid ads created by Vimeo for Facebook, Instagram, LinkedIn, the Google Display Network and DoubleClick Bid Manager.
Before Unbounce, Garrett humbly admits that they were letting their website get in the way of their campaign success:
Before Unbounce, we simply directed prospects to a page [on our website] with a pricing grid, and that’s pretty extreme to just throw that in someone’s face right away.
But now that Vimeo is sending paid traffic to product launch-specific landing pages like the one above (as opposed to generic pages like their /upload/ page and homepage), their campaigns are kicking serious butt. Check out these impressive results:
730% increase in subscribers from 360-related paid keywords
4529% increase in total video uploads from 360-related paid keywords
Bonus: Dedicated landing pages aren’t only bringing Vimeo better campaign results — Garrett explained that they’re also improving user experience and Google’s relevance score:
Unbounce has allowed us to target specific landing pages for top keywords, which is a huge win. I think that this one of the best use cases for Unbounce.
You can use Dynamic Text Replacement or make specific pages, and you just target your top terms, it’s highly relevant… I have complete control of that experience and that’s the marketer’s dream.
Unbounce’s Dynamic Text Replacement (DTR) feature gives Garrett and his team the capability to swap out text on their landing page — so that their ads and landing pages present exactly what visitors searched for.
Unbounce’s Ryan Engley explains how Dynamic Text Replacement works. See DTR in action here.
That level of message match across the entire buyer journey is key to strong PPC performance.
When prospects click on an ad and see a landing page with a headline that matches exactly what they searched for, they’re reassured that they’ve made a “good click” and are more likely to stick around (and even convert) — and that in turn positively impacts Quality Score in AdWords.
What you can learn from Vimeo’s success
If there’s one thing we’ve learned from Vimeo’s 360 campaign, it’s this:
Yes, product launches are a lot a pressure, but they don’t have to be painful — not when marketing teams are empowered to move nimbly without bottlenecks.
According to Garrett, it’s all about focusing on your core competencies:
With Unbounce, we can now generate marketing-specific landing pages quickly and easily and translate those across different languages.
It takes the pressure off our devs and engineers, and lets them focus on what’s core — what’s vital to the business — which is building video tools for creators. We handle the marketing side.
By making Unbounce landing pages an essential part of your marketing launch toolkit, not only can you gain the competitive edge by going to market faster, you’ll also:
Free up dev resources so they can focus on building and innovating your product
Convert more prospects by sending paid traffic to relevant, high-converting pages
Create beautifully designed pages that showcase your product in the best light possible
Make your boss really happy by saving the company precious time and money
And that folks, is why you should NSAPLCWADLP… Never Start A Product Launch Campaign Without A Dedicated Landing Page. ;)
from RSSMix.com Mix ID 8217493 http://unbounce.com/landing-pages/vimeo-case-study/
0 notes
Text
Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
You’re a product marketer and it’s five weeks away from a major launch.
The office is buzzing with excitement and tensions are rising by the day. Your marketing team is busy prepping all the essential pieces in your marketing launch toolkit, from email communications to paid advertising to PR initiatives and beyond.
But something’s missing.
Your website needs updating to reflect the launch of your new feature or product… and then you need somewhere to send your paid campaign traffic.
If you’re relying on your developers to build a new page for you, it could take weeks (or longer). Besides, shifting your devs’ focus away from the product launch probably isn’t the best use of their time. Adding work to their plates could mean having to delay going to market (and miss your launch deadlines) — and that could be deadly for business.
The marketing team at Vimeo has experienced this stress first-hand. Garrett Bugbee, Manager of Search and International Marketing, recently described to me how product launches have put a strain on his team in the past:
We had a huge creative backlog, especially during product launches. We relied on our devs to build our pages for us. It was a slow and painful process, from design to the kick-off meetings and then actually waiting for it to be built and QA’d… It was a massive issue.
Fast forward to today, Garrett and his team have removed many of these pre-launch bottlenecks. When it came time to launch their new product, Vimeo 360, they’d mastered the art of going to market with new products on time and on budget.
So what’s Vimeo’s secret recipe to making every product launch a smash hit?
Garrett teases at it in the video below. Have a look, or read on for the blueprint to their success.
Make every product a smash hit: Watch this video to learn how Vimeo removed bottlenecks from their launches so they could go to market faster.
Meet Vimeo and their latest product, Vimeo 360
As one of the internet’s most popular video sharing websites, Vimeo attracts more than 100 million unique visitors per month and is home to over 50 million creators worldwide (and counting).
As their popularity increases so too does the competition.
In order to stay on top, Vimeo has to evolve and innovate. With at least four new video products or features being introduced to the platform each year, a failed launch for Vimeo could mean a loss of thousands (dare we say millions) in company dollars, so there’s infinite pressure to get it right — every time.
You can imagine then, the pressure that Garrett (the hero from our intro) must have felt when he and his team set out to launch Vimeo 360, a new product that allows users to upload 360-degree videos in stunning high quality:
vimeo
Because some of Vimeo’s competitors were already dabbling in 360-degree video, Garrett knew they had to launch quickly — and with a splash:
It’s a tool that other platforms have already, and it’s something that we wanted to give our creators so they have a new venue for expression and a new way to produce, make and showcase content.
Removing bottlenecks from the campaign launch
Vimeo’s main goal for the 360 launch was to drive engagement, measured by new subscribers and 360 video uploads.
While part of their homepage was to briefly feature Vimeo 360, Garrett and his team wanted to build out a page to better explain the product and all the amazing things it could do, including:
An example of a 360 video for prospects who were not yet familiar with the technology (shown above)
A showcase of 360 video content created by some of Vimeo’s power users
A detailed breakdown of features that make Vimeo 360 stand a cut above the rest (high-quality resolution, intuitive controls, powerful integrations)
A promo for their 360 video school, which teaches creators of all stripes to make better videos
That’s a lot of heavy lifting for a website that is also serving a general audience, so Garrett and his team turned to Unbounce to create a click-through landing page for their campaign:
Garrett’s team used Unbounce design features like parallax scroll to appeal to his visually-inclined user base. Click to view full-length landing page.
Beautiful isn’t it?
Garrett explained why empowering his marketing team to build this page themselves was key:
The big benefit here is the flexibility we have to produce a marketing-specific landing page without the help of our engineering team.
Our devs get to focus on building a great product, and we can focus on designing a page built specifically for marketing purposes without pulling our front-end devs away from their work. We can go to market a lot faster by parallel-pathing both the product build and the page build.
Don’t pull devs away from work – your marketing team can build launch landing pages themselves.
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The best part? The campaign landing page that the Vimeo marketing team created drove engagement, which was the campaign goal.
Garrett explains:
[Using scroll mapping,] we saw people scrolling all the way down the page, interacting with the content throughout. It really achieved the goal which was to drive engagement, not just with our paid subscribers but with everybody on the platform.
Better performing paid and social advertising campaigns
A beautiful, engaging landing page is well and good, but at the end of the day, your boss wants hard numbers that show that your campaigns performed.
Since adding dedicated campaign landing pages to their marketing launch toolkit, Vimeo has also seen better results for their paid and social advertising campaigns.
Some paid ads created by Vimeo for Facebook, Instagram, LinkedIn, the Google Display Network and DoubleClick Bid Manager.
Before Unbounce, Garrett humbly admits that they were letting their website get in the way of their campaign success:
Before Unbounce, we simply directed prospects to a page [on our website] with a pricing grid, and that’s pretty extreme to just throw that in someone’s face right away.
But now that Vimeo is sending paid traffic to product launch-specific landing pages like the one above (as opposed to generic pages like their /upload/ page and homepage), their campaigns are kicking serious butt. Check out these impressive results:
730% increase in subscribers from 360-related paid keywords
4529% increase in total video uploads from 360-related paid keywords
Bonus: Dedicated landing pages aren’t only bringing Vimeo better campaign results — Garrett explained that they’re also improving user experience and Google’s relevance score:
Unbounce has allowed us to target specific landing pages for top keywords, which is a huge win. I think that this one of the best use cases for Unbounce.
You can use Dynamic Text Replacement or make specific pages, and you just target your top terms, it’s highly relevant… I have complete control of that experience and that’s the marketer’s dream.
Unbounce’s Dynamic Text Replacement (DTR) feature gives Garrett and his team the capability to swap out text on their landing page — so that their ads and landing pages present exactly what visitors searched for.
Unbounce’s Ryan Engley explains how Dynamic Text Replacement works. See DTR in action here.
That level of message match across the entire buyer journey is key to strong PPC performance.
When prospects click on an ad and see a landing page with a headline that matches exactly what they searched for, they’re reassured that they’ve made a “good click” and are more likely to stick around (and even convert) — and that in turn positively impacts Quality Score in AdWords.
What you can learn from Vimeo’s success
If there’s one thing we’ve learned from Vimeo’s 360 campaign, it’s this:
Yes, product launches are a lot a pressure, but they don’t have to be painful — not when marketing teams are empowered to move nimbly without bottlenecks.
According to Garrett, it’s all about focusing on your core competencies:
With Unbounce, we can now generate marketing-specific landing pages quickly and easily and translate those across different languages.
It takes the pressure off our devs and engineers, and lets them focus on what’s core — what’s vital to the business — which is building video tools for creators. We handle the marketing side.
By making Unbounce landing pages an essential part of your marketing launch toolkit, not only can you gain the competitive edge by going to market faster, you’ll also:
Free up dev resources so they can focus on building and innovating your product
Convert more prospects by sending paid traffic to relevant, high-converting pages
Create beautifully designed pages that showcase your product in the best light possible
Make your boss really happy by saving the company precious time and money
And that folks, is why you should NSAPLCWADLP… Never Start A Product Launch Campaign Without A Dedicated Landing Page. ;)
Original Source: Master Your Next Feature Launch: How Vimeo Uses Unbounce Landing Pages to Go to Market Faster
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