concerning the new changes (07.10.23)
all right fuck it i wasn't gonna do this but then i ended up filling the tags on the post i reblogged.
so here's my thoughts on staff's 'Tumblr's Core Product Strategy" post and the things that i think could actually be good!... if staff respects tumblr's culture in implementing them.
to note, i am referring to this post. for better context, please go read the whole thing and try not to skip details, since i think it's important to understand the post through your own perspective if you want to participate in the conversation.
this post worried me at first, both because changes in the tumblr ecosystem with as much weight as this post carries have, historically, been pretty bad for the userbase.
starting off with a focus on creating a larger user base and inviting more, new creators rather than with a strong plan to focus on improving the current state of tumblr sets off alarm bells.
reading through the rest of it leaves me with... mixed thoughts. while it honestly does seem like they've heard a lot of the things we've been screaming at them about and might actually take steps to make things improve, i'm still wary.
this isn't a post explaining specific changes tumblr plans to implement. in fact, there are relatively few examples of actual strategies being communicated. it's just an overview with a lot of implications for the future.
i mean, not even the new tumblr labs group has any idea what the exact changes are going to be. just look at this:
[ID: A screenshot containing text from a post made by the aforementioned account. It reads, "But we're not sure exactly what that change looks like, so we've assembled a new team, called Tumblr Labs, to figure it out as quickly..." It cuts off here. /End ID]
and i think that's the problem.
so, the post. staff explains that the issue, as they see it, is that the platform is fundamentally flawed-- i.e., because tumblr is difficult to use if you don't have an understanding of the site before, it tends to scare off new users rather than encourage engagement.
this isn't untrue. however, it should be noted, the tumblr userbase has cultivated a culture of teaching newcomers how the website and the website's culture functions. (see: the many posts made as 'guides' in the wake of the twitter and reddit fiascos, as well as @/strange-aeon's video on the topic.)
(not to say that this system isn't imperfect and could be improved by directing new users to the these posts, buuuuuuut i'll get into that later.)
now: i (and i think most of the userbase) agree with staff on the main point-- tumblr, as a platform, is broken. we have long complained about the bugs and the messy reblog chains and the notifications overwhelming you if a post gains traction.
(though, we've also just integrated that into tumblr culture, but that's a tangent for a different time.)
here's the thing: staff does mention these things as problems they want to fix.
here's a short list of some things the post mentions that i honestly agree are a problem, and that a lot of people have wanted to see change!
[ID: Screenshots of items taken from the bulleted lists on staff's post. These read as follows:
"Improving Tumblr's search engine optimization (SEO) practices to be in line with industry standards."
"Making it easier for users to follow the various conversation paths within a reblog thread."
"Build mechanisms to protect creators from being spammed by notifications when they go viral."
"Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.""Improve quality: deliver the highest quality Tumblr experience to our users."
/End ID]
again, these are things that i agree are issues and would be cool to see improved upon. but staff doesn't tell us how they plan to do this.
in staff's response to the userbases' assumption that they're going to remove the reverse-chronological dashboard, they state they're 'surprised' users came away with this assumption.
i, for one, am not.
the relationship between tumblr staff and the tumblr collective has been strained for a long time. mounting frustrations about users' actual issues with the website being ignored while new features are implemented that are almost unanimously disliked doesn't help.
and don't forget, the last time a change as drastic as this post is making it seem came into action, the porn ban was implemented. a change that had an overall negative effect on the community and tumblr's culture at large. it tore away crucial aspects of tumblr's identity that we'll probably never get back.
so while this post does address issues users have wanted to see fixed, of course we're still going to be wary.
the bottom line is, users don't trust staff to implement changes that will be beneficial to improving the platform for the tumblr userbase. (the recent reddit and twitter debacles don't help things much, either.)
i think staff needs to realize, as the final poster put it, tumblr already has innate value. value created by the community.
if staff focuses on improving tumblr to be easier to use-- in accordance with elevating tumblr's culture-- it will attract more people, simply by being less broken all the time.
this brings me to the other (main) issue i have: putting new users first over the current userbase.
this may not have been what staff meant to imply, but the emphasis seems to be on improving the userbase for incoming users, rather than those of us who are already here.
to be clear, i don't think that making tumblr easier to navigate for new users is bad. i mean, there's a reason we were writing guides. joining tumblr if you aren't already exposed to it can be daunting.
allowing new users to rely on an actual, working algorithm (although i think a user-driven algorithim is possibly one of the best parts of tumblr) isn't inherently bad. using that algorithim to elevate new creators isn't bad, either.
it's the way they choose to do this that makes us wary. like i mentioned before, we already have somewhat of a system for on-boarding new users to the site: word of mouth from more experienced users. this helps with both learning how to navigate tumblr and introducing new users to tumblr culture.
with all this in mind: where do we go from here?
in my mind, the solution for these problems comes down to communication. if staff wants more trust from the tumblr userbase, they need to show they are willing to listen to feedback from the tumblr collective.
when implementing changes, a great way to avoid the immediate backlash and distrust of tumblr users is by clearly outlining the changes they plan to make and the strategies by which they will be carried out.
another user made the analogy that websites should be like cities, where the users have a say in (as staff puts it) the 'evolution of tumblr.'
(mmmmmaybe we could use that spiffy new poll feature, too? everybody loves polls!)
for on-boarding new users, staff could take inspiration from the userbase in implementing a system by which new users are given the information needed to navigate tumblr. tidy up the site, remove bugs, and make it easier to use, and a lot of problems will sort themselves out.
then, we can go from there.
regarding the rest of the stuff i brushed over, i don't feel i can really say much without knowing what they actually plan to do, or where they plan to go with these things.
for example, here's another list of images of things from the post that i am cautiously intrigued by, but am worried will be improved for the worse:
[ID: Another series of images, showing more of the items listed in staff's post. They read as follows:
"Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs."
"Get creators' new content in front of people who are interested in it."
"Improve the feedback loop for creators, incentivizing them to continue posting."
"Allow engagements on individual replies and reblogs."
"Improve our algorithmic ranking capabilities across all feeds."
/End ID.]
the bottom line is this: if staff wants the support of the userbase in upcoming changes, they need to show that they respect and value us and the culture at large. in my opinion, staff has made strides in embracing tumblr culture, but we need to know these changes are not just motivated by profit.
if staff intends to keep it's current users, they need to to recognize that we deserve a say in this, too.
without the userbase, tumblr wouldn't exist. end of story. we are what keep tumblr alive. as stated before, expanding the userbase is not a bad thing. but doing so to the detriment of tumblr's culture is.
in this regard, i do truly hope that staff means what they said in the conclusion of their original post:
[ID: An image of the conclusion of staff's post. It reads: "Our mission has always been to empower the world's creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that priotitizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we--" The words then cut off. /End ID]
so, @staff. if you really do believe this: prove it.
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I keep seeing like 5 different ways that people are wanting to help tumblr, change tumblr or fight against tumblr and I have still yet to see anyone make any concrete ideas as to what it is people are supposed to do in order to keep the site from being monetized & become something it's not.
If the site does not pay off it's debt, it will eventually cease to exist. If you don't petition for change, it will continue to label queer bodies as mature and sexual, continue to remove BIPOC folk from it's premise and continue to allow white supremacists to infiltrate this site.
So what's the options? What are we supposed to do? How are we supposed to change a site without everyone sitting down and actually talking about what change means and how to get there?
I see so many people just tossing out ideas that in theory do work in one way or another, but might not fix all the problems so there HAS to be something that can fix things without disenfranchising half the communities on this site?
There's so many "don't do this, this hurts these people and now your a horrible person for suggesting this thing." When most the people on this site have no idea who most of each other are and why or how it would effect people.
Give actual insight as to what could be done to get Staff to pick up their fucking big boy pants and do their job. Going around and telling people that they are horrible people for trying to suggest a solution or the people who share those solutions in an attempt to help isn't going to help anyone.
This isn't aimed at one post or idea in particular either, I've seen NUMEROUS ideas floating around that in theory could work for one thing or another and all there is, is people shooting these ideas down without actually backing up with something that might work.
Half the people on this site are children who have no idea how websites work on a corporate level, the other half are adults who've been on this site since they were children and just want the site to stay online and not disappear. There's disabled people who need this site (I'm one of them) to keep having a social life, there's artists who need this site to contuse having any form of recognition, there's writers who've got their entire portfolio on here and people who's entire blogs are dedicated to helping queer and trans kids learn about themselves and communities dedicated to finding people like themselves so they don't feel so alone in this world.
So what is it? What are we supposed to do? Without money the site fades away, with strikes you completely disenfranchise entire groups of people, without fighting against the staffs changes, current policies and lack of care about the white supremacists and TERFS that run rampant then people are still going to get harassed, reported into the ground and completely removed from the site for no reasons at all.
So if you have any fucking ideas then please actually tell people because at this point, everyone's trying to not get people to do one thing or another and yet no one is backing up these ideas with actual action that will work.
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