Welcome back Taemin! We’ve missed you SO MUCH!
cr: @cosmicsticks
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Has SM ent discontinued their SMCU kwangya thing?
After the SMe Hybe stock drama last year with LSM leaving the kpop scene, SM has been making impacting changes. They now have production and management centres to effectively promote (even though they won't promote Exo as always ����) and release content as we all know. I believe they have discontinued with this SMCU lore thing which LSM started with aespa trying to connect their artists.
The reason I believe this is because they haven't mentioned kwangya or flat or anything like that in their songs since last year. Their newest bg Riize has also been given a GP friendly and fresh y2k concept further pointing towards the new direction the company is heading to. Nct Wish also has been introduced with such a vibe by the co. SM has continued with it's legacy of releasing experimental music (which I like a lot).
Also, their solos artists have shown more involvement in making and release of their music products — I'm happy they are finally getting some creative freedom!!
Stream Love 119 and here's a Sohee😍
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IRENE icons
Merry Christmas !!
'Beautiful Christmas' MV Behind
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aespa 에스파 'MY WORLD' A STRANGE PHENOMENON
literally can’t rn they look so good 🫶🏻🫶🏻🫶🏻
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