#i recognize theyve made a lot of advancements. and i recognize this is also a subjective opinion i hold. but i just think all the ones ive
Text
dont get mad at me this is a subjective opinion but like. like i enjoy stardew a lot and this is by no means a criticism, more of like. just a Wish.
I want a game very similar to stardew valley in terms of play and "difficulty" but animated/artstyle like, botw.
#toy txt post#if anyone gets on my ass about this i will turn reblogs off so fast im just wishing and this isnt even hating on the artstyle of stardew#more. wishing i could further customize the house and grow crops in botw or totk#you can do more house customization in totk but its still not enough also my house in totk is like. maxmimum number of buildings#which i cant remember? but its that many of just fish ponds stacked on top of each other in a spiral and then every blood moon i get that#many free easy sanke carp#anyway the point is i really loke both games and i dont hate the artstyle of stardew. but its not like my favorite?#also sorry for making this post more disclaimers than opinion at this point i just really want to get it across that i Like Stardew Valley#and i likw the artstyle and this is not like a call to action on the dev or a demand or anything it is me daydreaming about a game that#doesnt exist. also if i had the controls i have in botw maybe i wouldnt be getting mugged in the mines so much#also im a fake gamer so i dont know all the right terms but i know there are like Other Games that have like the exploration vibe and#probably the ability to customize a house and give gifts to ppl and shit however all the ones im thinking of.........#to be clear here when i say art like botw i dont just mean like oh expensive 3d rendering and all that shit. like a little but like#CRUCIALLY. NOT AIMING FOR REALISM. it (DAYDREAM GAME MADE UP) needs to be stylized bc#listen i was being nice w the sv i dont hate the stardew valley style. im not going to be nice here: i fucking despise games trying to look#like real life and real life ppl every single one ive ever seen is uncanny valley to me EVEN DESPITE the many advancements they have made.#i recognize theyve made a lot of advancements. and i recognize this is also a subjective opinion i hold. but i just think all the ones ive#ever seen are so fucking ugly stop trying to capture the realism just lean into some stylization please im begging youuu#the worst part is there are games whos premise i would probably find interesting? but theyre so fucking ugly im not spending over $40 on#that shit ESPECIALLY if it has the audacity to be first person pov#i can maybe be tricked into it in this regard if its heavily ocean centric. i can be bribed with ocean
2 notes
·
View notes
Text
whats so funny is that my end of the argument when it comes to gerard and drawing the parallels of how i watch him being treated by people vs how i watch brendon being treated and my thoughts on all of it always comes down to “but i recognize and acknowledge these individuals humanity and see them as nuanced human beings who make mistakes and will not always say or do things that i personally like, and sometimes they will offend me. and that is okay. they are still deserving of kindness and respect.” meanwhile everyone who has attempted to provide some kind of counterpoint only argues that brendon is some kind of evil piece of shit, as though that detracts from the core issue of how openly lgbt people are treated and regarded by the public. its so funny, i literally made the point in that original post how people will see an out lgbt celebrity that they dont like and use their perceived moral failings as an excuse to be homophobic or transphobic, and here people are perpetuating that very same issue by attempting to label him as some kind of monster to justify why people would dunk on him. youre not helping, youre not adding anything of value to these social movements or conversations, youre just engaging in black and white thinking and caping for communities of people that dont even know or care about half this shit unless theyre incredibly online and rarely ever speak to flesh and blood physical humans. i can pretty confidently promise you that if you brought a vine of brendon singing along to a song that has the n word in it from like 6 or 7 years ago, or a video of brendon tipsy onstage like over a decade ago putting his foot in his mouth and lamenting that he “wishes he was as cool as black people so he didnt look like such a dork wearing certain clothes” to an naacp conference theyd look at you like youre completely deranged. i can also, just based on my findings, based on what ive witnessed, statistically speaking say that the majority of people who hang onto these things against brendon are, well, white. like im so serious every single person ive encountered who has whipped out that vine and that concert clip has been white. gotta say, weird world lotta smells. tons of things you people focus on that really pull back on the advancement of very real issues that need to be addressed and handled in this world. and you so often see people being like “i can worry about these things and those other more serious things too!!!” can you??? can you really??? cuz i see you talking more about shit that no one irl cares about far more often than i see you talking about actual complex current day issues that havent already been beaten like a dead horse. nobody is saying or ever has said that those behaviors arent ignorant or are acceptable, what were trying to drive home to you is that the behaviors and these issues have been fucking beaten to a pulp and overanalyzed and talked about to death. and not only that but have not been shown to be repeat offenses. yall are all about love and kindness and rehabilitation, but then the very moment its a celebrity you dont personally like saying and doing shit that you perceive to be a blight on their character there is no rehabilitation, there is no forgiveness, there is no growth and kindness, go straight to jail do not pass go do not collect $200. truly begging some of yall to get a very real grip. look inwardly and see the way most of your morals conflict with the way you choose to speak on other human beings just because you seem to believe that their money or notoriety negates their humanity. understand that a lot of what you say or believe is inherently hypocritical or has a greater impact and implication on the people that immediately surround you and see the way you talk on a daily basis. as i said, neither of these people are vile or bad, theyre just human fucking people. none of these individuals in question have ever committed any kind of crimes against humanity. at worst all theyve ever been is loud-mouthed and ignorant.
#im just so past the very juvenile behavior of treating celebrities like theyre subhuman simply because theyre celebrities#like call me whenever brendon runs a sweatshop or murders someone or some shit#hes just a dude who makes music you dont like get completely over it im begging you he is not that deep
3 notes
·
View notes
Text
Manager!Seijoh Part 2
a/n: lmao this is kinda weird for me but i think this was an interesting request so lets try it!
for more seijoh content, check this masterlist out!
lowkey kyotani kentaro typa beat but you gotta squint (??)
also warning! angst!
anon request: Hii! I just read the seijoh manager headcannon you wrote, it made me cry so much, i love those seijoh boys so much, and you are such an amazing writer! I dont know if requests are open or not but i was wondering what would happen if the boys ever find out what happened to reader cha? If requests aren’t open or if you just don’t want to write about it, I completely understand! Thank you for your wonderful writing again! Stay safe!
the stageplay was *chefs kiss* like MY MANS IWA WAS SERVING LOOKSSSS
soooooo
this might get really angsty idk so just a warning in advance
anyways
i mentioned in the earlier part that no one really knew what happened to you
so this one is when they DO find out what happened and what theyre gonna do about it
so first off, kyoken was basically the only one who saw you that day and saw how badly you looked
the thing is, at that current moment, he didnt really know the reason why and what happened
he had theories that you got jumped or you just got into an accident
but he was prettttttyyyy sure you got beat up
so you went home and rushed to yanno, take a shower and get your wound treated and cleaned so that it would heal bc you really cannot afford to let the boys see that
they would think of the worst at the smallest sight of blood on you and you really didnt want to deal w that chaos at the moment
you cant let them get suspended from school since they were going to interhigh soon and you cant let oikawa and the boys ruin their reputations just for you
a first year girl theyve just met
it was kinda hard to rinse all of the milk from your hair but you were able to at least get the smell out and clean up your mess
then you looked in the mirror and saw faint handprints around your throat from that girl miyo and you cringed as you touched it
‘jesus christ, seriously what does she eat? bricks?’
after your clothes were in the wash, you went to bed to get homework done and also looking up how to use the concealer to hide your bruises
you didnt really own any makeup but your mom has some so you could just use that
during dinner, you wore a turtleneck to prevent any suspicion from happening but you couldnt really hide the big gash on your face
‘y/n, what happened!’
‘i was dumb and accidentally fell up the stairs’
your parents shared a chuckle bc theyve actually seen you do this before so it was easy to believe the lie
‘darling, do we need to get you glasses? it seems your sight has worsened’
‘haha’
you went along with the joke but you weren’t eating and just pushed your food around
‘y/n? is the food not good?’
your mother asked but you shook your head with a convincing smile
‘its good! i just had some meat buns with the team earlier and i ate a lot so im still full’
you cursed at yourself for making it sound so rehearsed but you were relieved when your mother nodded
the next morning, you were satisfied with the reduced puffing of your face and you snuck into your parents bathroom where her makeup bag would be
as you held up the concealer, you started getting anxious because this was not the same shade as your skin and it would definitely raise suspicion if you had a different color on your neck than the rest of your body
you already planned to blame your wound as acne that you accidentally scratched but what were you going to do with the handprints?
the website you read said that it would take at least a day for them to fade
so you decided youd just wear a scarf and pretend you were cold
kunimi was confused as to why you had a scarf bundled around your neck and his eyes even widened at the sight of the bandaid on your face
‘y/n! what-!’
he shot up from his seat and your eyes widened before hissing at him to sit down
‘what happened to you?!’
he worriedly asked but you waved him off with a small smile
‘acne. this was the only available bandaid in my house so i had to work with this’
kunimi might be a lazy little shit but he was observant
and he noticed the way you said that sentence
it was like a robot
like a robot programmed to say what was written on its script
but before he could press on further, you already pointed out that the teacher was coming in and to hush so you could listen
the entire time, kunimi was awake alright, but he was too busy looking at you and a bright red thing that poked from the edge of your bandaid
kindaichi went to your classroom for lunch and you had to repeat your excuse for him but he pointed at another thing
‘why are you wearing a scarf? its like burning in here’
you didnt look at him as you just opened your bento
‘being in your period causes your temperature to fluctuate and cause unexplainable chill at even the hottest places’
okay what
they both shared a look and just shrugged, blaming it on your time of the month for the way you spoke with no emotion in your tone
this had to be the longest school day of your life
the whole time the scarf remained on and kunimi cant help but notice your flinches at the smallest of sounds
finally practice arrived and you really thought you could pull this off until oikawa barreled straight towards you and hugged you tightly
‘y/n-chan! you okay?! oikawa-senpai was so worried for you!’
you cringed but nodded
‘im okay, oikawa-san’
‘senpai, y/n-chan! call me senpai!’
‘im not going to feed into your kink, oikawa-san’
*cue everyone busting a lung*
‘y/n, what’s the-’
‘acne. only bandaid available in my house’
eventually, everything was fine
you were still cracking jokes w the others and you were still laughing w them so kunimi and kindaichi were at ease
but that shattered when oikawa was being oikawa and was being all touchy and bothering you about the scarf around your neck that he ended up pulling it off and he saw the marks
he was silent, just staring at them
ofc you were freaking out and you started breathing heavily
oh god he found out and he was going to hurt them
‘o-oikawa-senpai, listen, it’s not what it-’
‘y/n’
his voice made your eyes shut in fear and the others crowded around you and they all had scandalized looks on their faces
‘is this why you werent in practice yesterday?’
his voice was sharp, a complete opposite to his normally cheerful tone
you shivered and sighed
‘senpai, please dont-’
‘who is it?’
the other third years shared a look bc they were truly shook at oiks voice
‘w-why should i tell you?! its none-’
‘i am your captain and i deserve to know who is pulling you away from your managerial duties so he could just give you these damn hickeys!’
the gym turned silent
you stopped then furrowed your eyebrows
‘hickey? what-’
‘dont act like you dont know, y/n. so just be honest and tell me who’s your boyfriend’
lmao i shouldnt laugh bc this was supposed to be sad but im cackling at how dumb oikawa really is sometimes
‘i-i,,,,’
you stuttered but you knew this was the perfect opportunity
you could just blame it on this ridiculous misunderstanding
its a difficult hole to get out of but it would be easier than the other
so you pretended to be flustered and turned around to hide your face
‘it was a one-time thing, oikawa-san. i promise it wont happen again’
HELLO WHAT
the team was leaking the feeling of RAGE
how dare someone take their manager!
she was theirs!
and it doesnt help that every player might have a little thing for you
is this really turning into a harem
oikawa kept demanding answers but iwa hit him enough to quit and they finally went back to practicing but they were still distracted
every time they looked at you, they would grow flustered and red and end up missing a block or a serve
they just cant see their baby manager like that
you noticed it quickly and irritably got on them
‘stop staring at my neck and get back to practice!’
they flinched and saluted at you
lmao this little first year girl is able to control nearly a dozen <5′10 men who are all older than her
but you were glad that they finally stopped asking about it
this was going to go by smoothly and you were going to be okay
however,,,
several days later,,,
this is an angst fanfiction so i will bring thy angst
you were taking out your class garbage since it was your group’s turn in cleaning the classroom when you were grabbed by the arm on your way back
it was still outside and after school so it wouldve been an unlikely situation that someone would help you
it was that biatch miyo again and her 2 minions behind her
then you recognized one girl from the track team who was actually a year older than you but you saw her dropping off some files in the office
if you tried to run, she could easily grab you w her fast legs
great
you were stuck
you let out a tired sigh and crossed your arms on your chest
‘what is it you want from me, again?’
she smirked
‘you really dont know how to listen, do you? i told you to stay away from oikawa but youre still flaunting around with him!’
is she serious?
this girl was borderline stalker/yandere type of girl
you gave her an incredulous look and frowned
‘girl, do you hear yourself? you damn crazy and im leaving’
but she grabbed you back and shoved you against the wall
but this time, you kicked her on the chest to make her fall on her flat booty
surprise was written on their faces and you stretched your arms in front of you to symbolize distance
‘one more step and ill beat tf out of you. i just got my nails off so id watch it if i were you’
miyo huffed and stood up, brushing herself, glaring at one of the girls who tried to help her
then she remembered what you told her
‘hmm? if you hit me, you could be kicked off of the team since you hurt another student. so, go ahead, little kouhai’
she was right
even if it was self-defense, the school’s disciplinary section sucked and just suspended or kicked off people left and right even though they didnt do anything wrong
you were stumped
you were here on a scholarship, not on tuition
your mom would KILL you if she found out you got into a fight and got a record
but you didnt show that and kept your tough facade
‘dont challenge me. i could be a crazy bitch and i dont think youd like your little face being all messed up. so watch your mouth and leave me alone’
you turned to leave but she grabbed your hair and tugged it back
lmao flashbacks to the other part
she twisted your hair into a ponytail and had a firm grip while a girl kicked you behind your knees so you would fall to the ground
oh no you were done w this
you elbowed miyo on the stomach the hardest you could and she groaned which loosened her hold and you kicked her again to the ground
some other girl hit your side and you winced before slapping her straight across the face bc you didnt want to punch her and hurt your knuckles
but they were really testing you
the last girl still had your hair but you twisted around to face her and just did the last you could think of that would hurt
hit her right between her legs
you finally escaped their hold and miyo lunged after you
‘oh my god leave me alone!’
you yelled before holding up your arms to protect your face but she scratched your arms
obviously you were losing this bc it was just you but you were going to fight as much as you can
‘bad kouhais need to be punished! your senpais need to teach you a lesson!’
miyo screeched and you grabbed her arm before punching her straight at the boob
sorry rebecca
however, one girl was smart and did the same thing you did to her knees and made you fall to a kneeling position and eventually made you curl into a fetal position
gurl we actually fighting so hard considering we’ve never been in a fight
they continuously kicked you before miyo pulled up your head so you could sit up and kneel in front of her
ofc you tried to grab at her and punch at her
but these other girls were able to catch you and trap your arms in their hold and had their feet on your legs so you couldnt kick
great, another bathroom scene
your arms were bleeding from miyo’s scratches and your sides were hurting after their kicks
you lost and you were already bleeding in places you didnt think you would
this would be the last attempt and if he doesnt come, you’re done for
‘IIIIIIWWWWWAAAAAAAA-SAAAAAANNNNNNNN!!!!!!!!!!!’
your scream echoed throughout the entire are
possibly could be heard in new york
and your voice became hoarse
ofc the girls were surprised and caught off guard but when there was silence and clear that no one was coming, they started laughing
‘oh, so cute! iwa-san? is that supposed to be iwaizumi-san? heh, you whoring around w him too? thats so cute-’
‘LET. GO. OF. HER. NOW.’
I GOT CHILLS
the girls holding you shrieked and dropped their hold on you before scrambling back causing you to drop to the ground
miyo’s eyes were wide and there was horror all over her face at the voice of that infamous boy
kyotani kentarou
‘WHAT THE FK ARE YOU DOING?!’
he yelled and miyo turned around to be met with his piercing eyes before screaming and running away with her minions in tow
‘YEA RUN AWAY! FKING COWARDS!’
ltr the cursing is so awkward for me to do but this is his character and im just so awkward so sorry!!
you coughed and winced at the pain on your side which caught his attention
again, he noticed you as the manager of their team and you’ve been hanging out w him, well, just him staring at you, at the alley while you feed the animals
you were actually nice and caring and definitely didnt deserve this
‘oi, y-you okay?’
you didnt look up, just closing your eyes in pain and biting your lips to not let out the crying
his eyes softened at you and he noticed you were trying to act tough and brave even though you just got beat up
normally, he wouldnt even help anyone but it seems you just did something to him
he sighed before gently picking you up, you not even bothering to stop him, and he held you tightlyin his arms as he carried you to the nurses office
he had a feeling you didnt want to be seen like this and hes been in the nurse enough to know she actually leaves the moment school ends
you let out a shaky breath as he set you down on the cot and you opened your eyes to reach your hold for him when he went away
‘n-no, don’t leave-’
but he grunted softly before holding your wrist
‘im just getting your damn medicine. chill out’
lowkey getting bakugou vibes
you nodded and went to close your eyes again
kyo returned w some pain relief medicine from his bag that he carries
babie actually gets into fights often and he needs it sometimes
and he had alcohol medicine kind istg and bandaids for your arms
it was silent as you drank the pills and he sat down next to you so he could treat the wounds
but he let his curiosity take over him
‘why the fk did you let them do this to you’
he grunted and you scoffed with a smile
‘let? more like overpower me and grip me as they just hit me’
‘cant you fight them back?’
you glared at him
‘bruh i literally kneed some girl in their cooch but they just some superhuman typa girls that cant be hurt’
he sighed
‘maybe you just werent strong enough’
okay listen here you lil shit
you didnt want to listen to him scold you anymore so you just went back to closing your eyes
but kyo is actually lowkey nosy so he kept asking questions
‘the first time we met. was it her too?’
you flinched in surprise
‘you remembered that?’
‘ofc i did. you looked like shit. not as bad as this but still like shit’
‘gee thanks, stranger-kun’
‘kyotani,,, kentarou’
you smiled
‘nice to meet you, kyotani kentarou. im l/n y/n’
‘i know’
he mumbled but you didnt catch it
‘thanks for hearing me and coming to help’
he hummed
he wasnt going to tell you that he actually heard the scream for his idol and thought hed be there so he ran to go see him but instead saw you
kyo just respects and looks up to iwa-chan so much it warms my heart uwu-
once you were all patched up, you were finally able to stand but you still staggered
he grabbed your arm softly and sat you back down
‘what the hell are you going to tell the team?’
you paused then sighed
‘i dont know. ill figure something out’
but he knew how observant the players would be and they would catch on
after all, he was there watching at the top bleachers as oikawa yelled at you for the ‘hickey’
‘if they didnt hit your face, you could get away with it. but you have wounds all over you and theyd find out. im guessing youre doing this bc you dont want to trouble them or burden them? bc they would do something about it?’
you just stared at this guy
‘how-’
‘just a guess’
he also wasnt going to tell you that he was actually part of the team but the constant fighting got him in suspension
and the fact that his parents were donors for the school, he only got a tap on the wrist
‘so what do i do, then?’
‘tell them-’
‘no i cant do that! another plan, kyo-kun!’
‘oi, im a second year, idiot. treat me with respect’
the irony bc he totally treats oikawa like trash
‘i just,,,, oikawa-san is seen as this prince/gentleman type and i know how protective he is towards me so the slightest problem could cause him to be ballistic. miyo is popular enough to circulate rumors about him and hes already in his third year and she is too so i just have to endure one year until theyre gone’
kyo was disgusted
all this for that stupid idiot captain?
‘youre dumber than i thought’
you weakly hit him at the arm
‘so mean, kyo-san’
‘i dont think its right youre suffering for someone who isnt even worth it’
you glared and linked your fingers together
‘im the manager. i knew this would happen the moment i signed up but i didnt care. as manager, i have to keep up the team’s image and their popularity for support so i cant let all that be ruined just bc a little first year girl couldnt fight for herself’
‘just tell them, kid. less problems’
then he stood up to leave
‘kid?! im only a year younger than you! what you mean!’
but you were panicking
someone knew about you being hurt and they could easily tell the team
and it only increased when he entered the gym and later introduced himself as a player
you were so surprised that you stopped breathing
‘kyo-san,,,’
you muttered and he glared at you
well, more like look at you but i have a theory that kyo actually has problems w his sight so it looks like he’s glaring at you constantly but hes just actually trying to see clearly
‘yo’
oikawa was surprised at this interaction
‘eh? you know kyoken-chan?’
you nodded, still looking at the blonde
‘i-uh’
‘its none of your business’
kyotani grunted and you sighed in relief
maybe your secret would be safe
you were still uneasy about him accidentally revealing it, especially since he practically worships iwaizumi-san, but he kept his mouth shut
your caring personality at first was overbearing on him but he appreciated your efforts like volunteering on helping him with his eyeliner or asking him if he needed help with his medical tape
ngl, he also thought you were there just bc it was a team full of guys and you thought you could have that weird girl fantasy of having a harem
but you cared for them like practically a mother and continuously made it clear to oikawa that you were NOT interested in going on a date with him
you werent annoying, you were nice, and you weren’t pushy so he actually showed you respect and took a liking to you
this created a soft of protectiveness around you
sometimes, he would see you around school and he would practically glare at the girls he knew hated you
and when he wasnt there to protect you, you would call him to the nurses office where he would mumble apologies of not being there while patching you up before he would go over and threaten them to touch you again and he would bite their fingers off
aww hes so cute
ofc he still kept your secret bc it wasnt his business to tell
until that one day
it was normal practice with you helping the boys toss the balls so they could spike it
iwaizumi spiked it really hard making you flinch and he apologized profusely after you almost fell off the chair you were standing on in surprise
‘im just angry that that damn shittykawa is the captain and is late to his own damn practice’
oikawa? late?
that was unheard of
you were about to get off the chair and look for him when the devil himself entered the gym with the devil’s mistress on his arm
miyo was holding on to his arm as he laughed at something she said and ruffled her hair
you dropped the ball and kyotani quickly moved to you so he could stand in front of you protectively
‘oi! shittykawa! youre late!’
oikawa just smiled and pointed at the girl
‘miyo-chan made us cookies, iwa-chan!’
at the mention of food, the boys ran forward but you and kyotani remained at the side at the infamous name
you got off the chair and hurriedly placed an arm in front of him
‘don’t, kyo-san’
‘the bitch-’
‘i know. but please, dont’
you begged and he huffed before aggresively wrapping an arm around your shoulder
aggressively cares for you
‘if she does something or even talks shit, i will-’
‘kyoken-chan! y/n-chan! come here!’
oikawa called but kyotani snarled at him
you smile wobbled when miyo’s eyes narrowed at you and she smirked
‘oh? your manager is so cute, oikawa-kun!’
the rest of the team was just blinking at this weird tension
kyo had his arm tightly around you and hatingly glaring at this girl, who was icily smirking at you, and you tightly holding kyo’s shirt with a worried glint in your eyes
‘you were late to your own damn practice, oikawa. stop wasting time eating this shit and go back to playing’
tbh it still shocks you at how rudely kyo talks to oikawa but you were too pre-occupied on making sure this kid wasnt going to lunge at this girl
‘a-ah, right. oikawa-san, we have to return to practice. if you excuse us, miyo-san-’
you were about to gently grab oikawa’s arm to bring him back when she grabbed your wrist and secretly gripped it
‘oh, dont be so uptight, y/n-chan! i worked so hard-’
but kyo immediately snatched her hand away from you and squeezed it as tight as he could, making her wince
oikawa noticed the pain in miyo’s face and he was angry that kyotani was hurting a girl
‘oi! kyotani!’
he shouted and pushed him away, making the team, even iwa, worriedly look at kyo and brace themselves for the beating
iwa jumped into action and held the second year back while you jumped in front of oikawa
‘kyo-san, calm-’
‘you! be quiet’
he shouted, finger pointing at you
‘and you!’
before pointing to oikawa
‘you are a shitty captain’
‘kyotani!’
iwa was just straight out confused and hes really questioning life decisions right now
mom is stressed and confused, i repeat, MOM IS STRESSED AND CONFUSED
oikawa’s eyes narrowed but he just calmly talked
‘we’ll talk about this later’
‘miyo-san, we really need to practice so if you could see yourself out’
iwa gently smiled to the girl, who was about to protest, but makki and mattsun has already pointed to the door
she huffed then turned to leave and once she was gone, iwa let go of kyotani
‘kyotani, what the hell was that’
oikawa lowly asked and you were about to put your arms out to separate them but yahaba and watari grabbed you so you wouldnt be caught in the middle
then kyo turned to you, fire in his eyes
‘either you tell him or i will’
can we just talk about how protective kyo is?
you trembled and you roughly left yahaba and watari’s grip so you could gently place your hands on his chest
‘please, kyo. just leave it, okay? remember, it’s my busi-’
‘if i see that bitch enter this gym again, i dont give a flying fuck if shes a girl. ill beat the living daylights out of her’
‘kyotani kentarou, what-!’
oikawa shouted but your glare shut him up
‘y/n-chan, what is going on’
‘n-nothing. kyo-san is just, yknow, being him. you know? okay. now lets get back to practice, everyone!’
coach irihata and the other guy sharing that look
to say the least, miyo was pissed
and when she was pissed at you, she always did what she normally does
she corners you wherever its deserted and beat you with the help of her minions who holds you down while she slaps, hits, or kicks you
girlie you needs to tell the boys youre literally getting hit and abused and im just-!!!!!!!!!
and thats exactly what she did
only this time, she wore hard-tipped shoes
‘see, y/n-chan? i saved up and got these shoes just for you!’
the minions were just sharing looks of fear and genuine sympathy for you
they were only there bc she blackmailed them with pictures doing questionable things and if they dont help, they would be released
as usual, you didnt cry, biting your lip as you winced from the pain of her kick at your side
‘youre so pathetic. how could you do this to a person? and all this for your oikawa-san? for a boy?’
you wheezed at her causing her eyes to flare
‘HAH?! SAY THAT AGAIN!’
‘i said-’
but you were cut off when she slapped the soul out of you
her ring cut you at the lip and you cringed at the taste of blood from your lip
‘what else? we gotta hurry this up, miyo, because practice started like 5 minutes ago and im going to get yel-’
‘SHUT UP!’
kyotani entered the gym after his talk with his teacher and immediately looked around for you
his honey brown eyes scanned the area and they widened as your figure wasn’t in sight
‘oi, yahaba, wheres the manager’
the boy shrugged from the side
‘i dont know. shes late though’
oh god
‘kindaichi! kunimi! youre in the same grade right? did you see where she went after class?’
kunimi paused to remember before answering
‘she stayed after to talk to obe-sensei for the homework, that’s all i know’
that meant she stayed behind and was probably somewhere
‘SHIT!’
he shouted before bolting out the door
ofc the boys were all worried of his outburst and started yelling after him
‘kyotani!’
‘kyoken-chan?!’
they followed him, who was running as fast as he can
the girls would probably do it outside to avoid having to clean up their mess and he almost wrenched the door open in a hurry to take a lap around the school building
it was certainly a sight to see: a boy with dyed blonde hair and two brown lines followed after an entire volleyball team who were screaming after him
‘YOU-!’
he heard that bitch voice and bolted towards the back, where the dumpster was, and found you at the same position like the first time he saw you
blood was dripping on the floor from your busted lip and a cut on your cheek while your eyes were wide at the sight of kyotani’s panting form
‘kyo-!’
‘kyotani!’
your eyes watered at the sight of the entire volleyball team behind him, also eviqualiently surprised yet fuming angry
the girls who held you dropped your arms and ran for the hills so they wouldnt get caught
kyo pushed miyo aside as he grabbed you from the floor and held you
oikawa gave miyo a look that cannot even be described in words
all it was: incredibly, super, ridiculously, heatedly, furiously, angry
now multiply that by the entire team
‘hm, my father, who is the chieftain of the police, mentioned about there being jail time for even minors who commit serious acts like assault or bullying’
mattsun seethed
‘really? i think he’d like the video as evidence against kenta miyo for assault and battery, including bullying, so how many years would that add up to? nearly a decade?’
the girl miyo squeaked as oikawa and iwaizumi roughly grabbed each wrist
‘how long’
miyo trembled at the increased pressure on her wrist
‘IM ASKING YOU A FUCKING QUESTION! HOW LONG!’
iwaizumi has never shouted at a girl before and hopefully, it would be the last
‘s-s-since l-last month’
you burrowed your head in kyotani’s shirt
‘please dont’
‘shut the fk up, y/n-chan, we’re not talking to you right now’
oikawa coldly reprimanded
‘everyone, take y/n away. iwaizumi and i can take care of this. but mattsun, makki, track down those 3 girls and find others who have even touched our manager’
‘got it, boss’
if it was in a different situation, you wouldve applauded oikawa at his ability to be a leader but you were currently in pain from the bruises and the cuts all over you
your fellow first-years were angrily punching things in the nurse’s office
rip nurse in the morning when she finds holes all over her walls
the irony is, the most agressive one, kyotani kentarou, was the calmest as he quietly cleaned your wounds and placed ointment on the bruises
‘i told you so’
he mumbled and you scoffed
‘howd you find me anyways?’
‘dumb bitch yaps really loud’
he answered
no one was yelling at you and no one was saying a word
eventually, oikawa and iwaizumi entered followed by the rest of the third years
‘why. why didnt you tell us, y/n?’
oikawa asked as he sat down on the chair beside the bed
you looked down and fiddled with your fingers
‘if i did, you wouldve hurt her. and she wouldve spread rumors about you and ruin the image and reputation of the grand king and the volleyball team. i didnt want to do that to you and thought i could just endure it one year since youre graduating anyways’
iwaizumi sucked in a harsh breath
‘you wouldn’t have known what we were going to do. you are no oracle and you dont know how we are going to handle this situation. so you were really stupid for keeping these things to yourself, y/n. you may be our manager and our caretaker but let us take care of you too’
you nodded but your tears fell
‘sorry. im really sorry. i didnt meant to trouble you’
‘stop apologizing, y/n’
‘sorry’
‘y/n!’
you bowed your head low and bit your lip in guilt
‘i shouldve told you but i didnt and now everyone is troubled-’
‘we’re a team, y/n. youre not a lone wolf anymore. you have a pack standing right beside you’
watari mumbled and he sat down to give you his favorite hug: the one arm hug
‘im super angry right now and it might seem like im snappy but i really want you to know, y/n, that i really love you and i am just hurt that you didnt trust us enough to tell us you were suffering when i trust you with my entire being. so next time youre hurting or in pain, dont you dare keep it to yourself. tell us, okay? tell your senpais and friends about it so we can share that burden’
oikawa babie you are so mature like what-
what started out as a hug from watari turned into a team hug around the tiny bed, even kyo joined, and you were so happy you found a good team that appreciated you and everything youve done and accepted you as one of their own
‘oikawa-san, what did you do to miyo?’
‘again, im mad y/n-chan, so please dont talk about her right now’
‘iwa-san?’
‘dont use those puppy eyes on me! dont you dare-- okay, we’re pressing charges’
silence
‘WHAT?!’
‘and iwa-chan slapped her!’
‘WHAT?!’
‘shut up shittykawa you did too!’
‘WHAT?!’
a/n: this hurted a bit and im sorry if this was lowkey awkward and all over the place but i didnt exactly know how to portray this situation since ive never experienced this, just bullying in general, before but for those who have, please tell someone so that you dont have to carry that burden by yourself. it doesnt have to be a your parents, but talk to a trusted adult so that this type of stuff doesnt happen to you bc you truly dont deserve that type of treatment and deserve to be happy and feel safe in an environment like school or anywhere in general
#haikyuu!!#haikyuu#haikyuu imagines#haikyuu!! imagines#haikyuu x reader#haikyuu!! x reader#haikyuu headcanons#haikyuu!! headcanons#aoba johsai#aoba johsai x reader#aoba josai x reader#seijoh#aoba johsai imagines#aoba josai imagines#seijoh imagines#seijoh manager#haikyuu manager#haikyuu!! manager#aoba johsai manager#aoba josai manager#seijoh x reader#aoba johsai headcanons#aoba josai headcanons#seijoh headcanons#haikyuu fluff#haikyuu!! fluff#oikawa tooru#iwaizumi hajime#matsukawa issei#hanamaki takahiro
1K notes
·
View notes
Text
aspec aspects godly origins
i answered a lot of questions about where the gods came from and how they met on the old blog, so im gonna try and compile some of that information here for ppl looking for ammfh lore
technically speaking, void and space existed before anything else, but space was the only actual god at the time. blood came around second, born from spaces wounds when they tore themself apart out of loneliness. after blood, space made the First Creations, which existed before the time of life, and so were eldritch and confusing and not really. alive the way we think about it. one of these creations was the First Mother, or the Mother of the Deeps, who gave birth to time and light.
time and lights creation is when the universe really starts to move forward in a way that we recognize. they acted as a guide and helped space and blood form the council of the gods, helping space create life and doom, and bringing void onto the council.
from there, hope was born of the first true life, rage from later, more advanced life, and mind from the earliest humans. breath and heart are the youngest, both humans from early civilization.
anyone or anything can become a god, but the existing gods must unanimously agree to give them that power, which becomes less and less likely to happen each time a new god is added to the council. more often, people are made immortal or gifted a small degree of powers (ie; kanaya, the original vampire, who was made immortal and wed to light). some of these immortals or spirits are worshipped as some kind of deity, but it differs from culture to culture, as john tells dirk in god of lightning
as for how johns core group became friends, it wouldve really all started with blood, time, and light. its worth noting at this point that time and light arent entirely separate entities. theyve changed over the eons, but in the beginning, they were so inseparable they were basically just one person. thats why theyre the twins. blood and time/light didnt get along in the beginning, largely because time/light was only interested in playing out their fated role and extremely distrustful of everyone around them, and because blood wasnt entirely comfortable with them coming in and shaking things up. however, they literally have infinity together to work things out, and in the end, its karkat who teaches them to look to the present and their current relationships for happiness, rather than getting sucked into what may come to pass. karkats their first friend! space is pretty close after that, because theyre super friendly and lonely and from the moment time/light showed up their new friend alert went off.
john came WAY later, as one of the last gods to ever join the council. he was a human in one of the first ever human civilizations and died young in a war after losing his father. the gods decided they needed a new perspective on human nature and how it was progressing, and john was overwhelmed with the new responsibilities and had a very hard time with it, and even more so because some of the other newer gods had a hard time with adding another god to their ranks. rose and dave were extremely sympathetic, as gods who were used to adding new people to the council and gods whod had an insane amount of responsibility thrust upon them from creation, and the bond they formed with john kept him from trying to shirk all responsibility and bolt. karkat and callie were the next friends he made, as some of the other oldest gods (and the ones who befriended LITERALLY everyone). terezi and john took a l ong time to bond, though. terezi was sort of the resident expert on humans before john, and they werent thrilled to be replaced. theyre always in each others circle, though, because terezis super tight with karkat and dave, and over time they develop this kind of weird supportive rivalry thing that baffles and frightens dirk a bit when he first meets terezi. also terezi threatens to eat him, so theres that.
thats all i have written on this, though. if youve got questions feel free to shoot me an ask!
2 notes
·
View notes
Text
dear toonblr: please stop playing operation dessert storm and/or toontown offline
made a post on my main that got me into a brainset.
so, can yall for the love of god NOT play operation: dessert storm, or tt offline?
im putting this under a cut for triggering content (transphobia/rape)
apologies in advance bc i dont have a lot of screenshots bc im not usually the person to write these kinds of posts, but im no bullshitter when it comes to this kind of thing.
also i dont care if the people im talking about here see this. it’s time to pay for your transgressions, you fucking cowards.
Disyer (the creator of ODS) is a major transphobe. dude slings “tr*p” around all the time (and NOT in reference to the gag track). he also deadass hoped i got raped by “tr*nny cock” after i quit working for toontown offline. i’m a lesbian so like, cool, double transphobic and lesbophobic rape threat, cool awesome epic greattttt :/
ODS also has had artists such as meirupo/arabesco/cookiepwee/m-256/factory_standard/whatever the fuck their 2374129038472193 other usernames are work for them. the two of them are girlfriends and are pretty much a package, so it’s really really easy to get who’s who confused.
but i do know theyve drawn like, rape fetish shit w/toons and cogs. its fucking nastyyyyyy. one of them has also drawn straight up porn of the corporate clash chairman. i wish i could bleach that shit from my brain.
they’re also both incredibly transphobic, but that’s a can of worms for a different post because this is about shit that happened to me.
anyway, you may recognize one of them as “wendy pillownose” from TF19′s art contest.
these three have all done work for toontown offline, as well. TTOFF is a major hellhole and i just. implore that you don’t support them either. it’s a literal toxic fucking wasteland. this post is kind of short and more or less a vent more than a proper callout but, yknow.
i know ive broiled about this shit a lot on discord but ive never solidly put it down in a tumblr post, so if yall could share it thatd be kind of lit.
i’m not really part of the tt fandom anymore but i dont want those new to it to fall down the same toxic waste holes i did. everything here is just barely scraping the surface of the shit these people have done.
so tldr: dont play ODS or TTOFF. shitty people made them.
(as for ttoff though, like, dont shit on the WHOLE team. some very very kind and wonderful people were also part of the project, like john cote, ryno, and myself, but it took me a while to realize it was not a good environment. it’s a mixed bag of folks, but in the end.... eeeeegh.)
#feathers speaks#tw transphobia#tw rape ment#do not pass go do not collect 200 go directly to hell#im not going to put this in the main tag but i know some toonblrs follow me so#do not try to start shit with me over this the weights are lifting as i type this very tag
3 notes
·
View notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Custom made School Assignment a recent history of writing and drawing Formulating Solution.pay someone to write my essay uk Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Who prefers school assignment composing? In the event you sought after that inquiry to all the individuals within your school group, I hesitation that several of them would elevate their control. Producing period reports is a thing that almost most people dreads.
You recognize the actual sensation formulating it along quickly in your own institution-produced goal the morning your professor says to you the horrendous news flash, after which arranging every other pastime avoiding focusing on it. Even washing the powder room noises a plan for the essay more pleasant than detailing or investigating that school assignment, composing a proposition in your niche or simply contemplating what you need to express.
Regardless of whether its been about the syllabus considering the fact that the starting of the semester, like other people, youre expecting itll go away from you naturally; get by chance erased on the programs. Obviously you are aware of it doesnt work well in that way, but expecting and procrastinating are most likely helping to make factors even more difficult for your needs.
What percentage of friends and family are missing evenings out or possibly date ranges with the important other individuals to attempt to cram for those investigate and producing they have to do? Youd more or less instead not cross than need to have no social interaction. If it may sound like you, then youve happen off to the right web site.
School assignment formulating solutions
Youve possible read a quick guide to writing songs about word paperwriting professional services, that permit you to pay off other people to get it done in your case. At MyCustomEssay.com that is accurately our eagerness. If 24/7 support service a problem solution essay and freelance writers that would encounter perhaps the least amount of of because of schedules piques your desire, look into our web-site; you will not be dissatisfied.
With more than 100 freelance writers that are indigenous English language audio system and ideal freelance writers, theres an assurance good hire a company who are able to do your school assignment posting, and savor publishing it! Youll get only one completely authentic and unique cardstock, totally free alterations of any situation that may not be precisely for your style and prompt web mail transport whenever the old fashioned paper is composed. Theres actually hardly anything else you could possibly look for in the essay composing solution, but we give selecting even finding which creator youd wish to produce your essay, and then we arent bashful of revealing their expertise.
Obtain Personalized Name Documents On-line
Regardless of how lots of websites or written text your professor calls for, or what is the subject material is, if youve received an expression pieces a persuasive essay of paper in need of creating, weve gotten a creator planning to generate it. At low priced pricing, along with a pocket guide to writing in history an painless obtain technique, youd be insane to not ever we will compose your papers for yourself.
Knowledge is not actually an elective technique. Generally, individuals do not get to discover the types of training they are looking for. Expected training courses much outnumber the types of training systems trainees in reality choose to practical knowledge. The reality is, these desired courses can even insure that it is not possible for pupils to accept electives they are looking for! When scholars are tangled in training they dislike, even basic, day-to-day training can appear complicated. When young people have minimal experience within all those desired lessons, an tremendous work load can be wholly very unlikely! How could university students comprehensive duties for instructional classes they do not appreciate? Its with enough concentration for getting along the power to go to the category and enjoy the lectures; what amount stronger do you find it to invest recognition and publish in a matter you discover uninteresting or avoidable?
For college kids caught in inactive conclusion instructional a piece of writing is never finished classes, there will be have high hopes. As a result of MyCustomEssay.com, they may full training that is going to generally go down through the wayside as a consequence of apathy, affordable reason or lack of information during the a read essay matter space. Through providing training aid in the realms of contacting, modifying and finish composing professional services, we can easily give university students the supercharge they will need to cause it to throughout the previous uncomfortable times of their the least treasured training. By supporting with training, authentic creating capabilities and being exposed to very good company actions may also allow college students correct unwelcome training in good ways additionally later on. Our intention isnt to bring your hard earned dollars and manage. We would like to get you ready a persuasive essay against school uniforms for a potential in pointless programs and demanding duties by demonstrating how wed produce regular training.
Many reasons exist for trainees use MyCustomEssay.com for training assistance, nevertheless the best cause will have to be our cheaper selling prices and revisal assures. Usually when you use expertise from MyCustomEssay.com, you do not just get thorough training publishing aid; also you get yourself a dollars-back again warrant that in case the training isnt as many a place to keep your writing as your principles, perfectly modify and resend the project free of charge. The fact is, properly return you if your training falters to obtain whatever underneath a top-notch class. Extra incentives in our services add a 24/7 client care group that may reply almost any queries about our policy or ways to made to order training, in addition to ascertain check alternatives and give other vital specifics of our freelance writers and requirements.
Our freelance writers, incidentally, are conference a remarkably substantial a raven like a writing desk ordinary. Our training posting expertise are simply available at a organization of swift, wise authors perfect for transforming near operate so quickly it could design your sight ” spin “. Furthermore, on the subject of delivering training, first authoring suggests primary publishing; every little thing these authors deliver is consisting absolutely from the beginning, interpretation you will not come across training of this nature elsewhere across the world. We arent like a few of these affordable, funds-taking hold of businesses that provide you with training producing support available as reused reports or badly authored justifications for responsibilities. Had been a picture of a bullet writing experts, determined to become greater with every new morning and each and every new task. In the event the time can come that you should undertake training you actually are much less than serious about, perform the sensible issue; have MyCustomEssay.com conclude your training to help you start working on the subject matter you undoubtedly love!
What is the best project of your own school vocation? What is the solitary project that will discover your prosperity or collapse with regards to your advanced schooling college degree, your upcoming work, all of your near future? The unfortunate facts are, there will be a person task one which might a pocket guide to writing history be very important in analyzing no matter whether you aquire your university or college college degree. You could have already got an inkling about this papers. It is the annoying dissertation, a thesis-motivated, significant problem of an old fashioned paper that lab tests your strength of will, your knowledge, your advancement with your vigor. From researching to formulating, all students wind up not capable of concluding their dissertations.
When university students end up not capable of dissertation creating, it may possibly loom across them just like a cloud of disaster. Some may come to feel inferior, despite the fact that theyve accomplished several years of advanced schooling. At MyCustomEssay.com, we do not want university students to ever previously come to feel disappointed with theirselves or their earlier a reason for writing manuscript transition academics. The main cause plenty of scholar suffer from formulating a dissertation is not really simply because cant do this, and positively not basically because they arent shrewd ample for doing this; its mainly because the task will take a huge amount of time. Very first, college a raisin in the sun essay questions students really need to go with a thesis and have confidence in us, thesis composing is thin air close as simple as youd just think. When they get a thesis sanctioned, pupils still need to undertake a huge level of explore. Ended up being chatting numerous hours, each day, for weeks time with pupils hidden in publications, articles or reviews and academic periodicals. All this takes place just before scholars even commence to get started with posting a dissertation. Then theres the challenge of using that mountain / hill of knowledge and quarrels youve bought and in some manner converting it in to a effectively-planned, sharp, fascinating and progressive dissertation old fashioned paper. If this doesnt seem like a challenging task, we do not realize what does! Dissertations are, undeniably, the main project ranking in between young people and achievements. Do not allow it give you reduced lay there are a variety of some others!
Need Assistance Creating Your Dissertation? We Will Support!
If you are one of several scholars a pro and con essay that has to have enable producing a dissertation, do not give up hope. MyCustomEssay.com will be here to art good quality dissertations that can produce a flourishing conclude towards your school work. Most of authors store diplomas in British-associated topics a pocket guide for writing in history and now have put together dissertations them selves more often than once. Faith us, they do know what theyre accomplishing. Dissertation authoring is the specialization, and they usually would love you to help. By means of MyCustomEssay.com produce your dissertation suitable for you, you can actually but not only achieve a good standard, and also build your home on that graduating phase!
The Rubik’s Cube solver functions inside of your internet browser also it locates the answer in your problem within minutes.
The post Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors appeared first on Guest Blogging Platform for Jewelry & Fashion.
from Blog – Guest Blogging Platform for Jewelry & Fashion http://ift.tt/2BJVQ6h
via IFTTT
from Untitled http://ift.tt/2E6ci64
via IFTTT
from Ladies Fashion http://ift.tt/2nrY71K
via IFTTT
0 notes
Text
Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Custom made School Assignment a recent history of writing and drawing Formulating Solution.pay someone to write my essay uk Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Who prefers school assignment composing? In the event you sought after that inquiry to all the individuals within your school group, I hesitation that several of them would elevate their control. Producing period reports is a thing that almost most people dreads.
You recognize the actual sensation formulating it along quickly in your own institution-produced goal the morning your professor says to you the horrendous news flash, after which arranging every other pastime avoiding focusing on it. Even washing the powder room noises a plan for the essay more pleasant than detailing or investigating that school assignment, composing a proposition in your niche or simply contemplating what you need to express.
Regardless of whether its been about the syllabus considering the fact that the starting of the semester, like other people, youre expecting itll go away from you naturally; get by chance erased on the programs. Obviously you are aware of it doesnt work well in that way, but expecting and procrastinating are most likely helping to make factors even more difficult for your needs.
What percentage of friends and family are missing evenings out or possibly date ranges with the important other individuals to attempt to cram for those investigate and producing they have to do? Youd more or less instead not cross than need to have no social interaction. If it may sound like you, then youve happen off to the right web site.
School assignment formulating solutions
Youve possible read a quick guide to writing songs about word paperwriting professional services, that permit you to pay off other people to get it done in your case. At MyCustomEssay.com that is accurately our eagerness. If 24/7 support service a problem solution essay and freelance writers that would encounter perhaps the least amount of of because of schedules piques your desire, look into our web-site; you will not be dissatisfied.
With more than 100 freelance writers that are indigenous English language audio system and ideal freelance writers, theres an assurance good hire a company who are able to do your school assignment posting, and savor publishing it! Youll get only one completely authentic and unique cardstock, totally free alterations of any situation that may not be precisely for your style and prompt web mail transport whenever the old fashioned paper is composed. Theres actually hardly anything else you could possibly look for in the essay composing solution, but we give selecting even finding which creator youd wish to produce your essay, and then we arent bashful of revealing their expertise.
Obtain Personalized Name Documents On-line
Regardless of how lots of websites or written text your professor calls for, or what is the subject material is, if youve received an expression pieces a persuasive essay of paper in need of creating, weve gotten a creator planning to generate it. At low priced pricing, along with a pocket guide to writing in history an painless obtain technique, youd be insane to not ever we will compose your papers for yourself.
Knowledge is not actually an elective technique. Generally, individuals do not get to discover the types of training they are looking for. Expected training courses much outnumber the types of training systems trainees in reality choose to practical knowledge. The reality is, these desired courses can even insure that it is not possible for pupils to accept electives they are looking for! When scholars are tangled in training they dislike, even basic, day-to-day training can appear complicated. When young people have minimal experience within all those desired lessons, an tremendous work load can be wholly very unlikely! How could university students comprehensive duties for instructional classes they do not appreciate? Its with enough concentration for getting along the power to go to the category and enjoy the lectures; what amount stronger do you find it to invest recognition and publish in a matter you discover uninteresting or avoidable?
For college kids caught in inactive conclusion instructional a piece of writing is never finished classes, there will be have high hopes. As a result of MyCustomEssay.com, they may full training that is going to generally go down through the wayside as a consequence of apathy, affordable reason or lack of information during the a read essay matter space. Through providing training aid in the realms of contacting, modifying and finish composing professional services, we can easily give university students the supercharge they will need to cause it to throughout the previous uncomfortable times of their the least treasured training. By supporting with training, authentic creating capabilities and being exposed to very good company actions may also allow college students correct unwelcome training in good ways additionally later on. Our intention isnt to bring your hard earned dollars and manage. We would like to get you ready a persuasive essay against school uniforms for a potential in pointless programs and demanding duties by demonstrating how wed produce regular training.
Many reasons exist for trainees use MyCustomEssay.com for training assistance, nevertheless the best cause will have to be our cheaper selling prices and revisal assures. Usually when you use expertise from MyCustomEssay.com, you do not just get thorough training publishing aid; also you get yourself a dollars-back again warrant that in case the training isnt as many a place to keep your writing as your principles, perfectly modify and resend the project free of charge. The fact is, properly return you if your training falters to obtain whatever underneath a top-notch class. Extra incentives in our services add a 24/7 client care group that may reply almost any queries about our policy or ways to made to order training, in addition to ascertain check alternatives and give other vital specifics of our freelance writers and requirements.
Our freelance writers, incidentally, are conference a remarkably substantial a raven like a writing desk ordinary. Our training posting expertise are simply available at a organization of swift, wise authors perfect for transforming near operate so quickly it could design your sight ” spin “. Furthermore, on the subject of delivering training, first authoring suggests primary publishing; every little thing these authors deliver is consisting absolutely from the beginning, interpretation you will not come across training of this nature elsewhere across the world. We arent like a few of these affordable, funds-taking hold of businesses that provide you with training producing support available as reused reports or badly authored justifications for responsibilities. Had been a picture of a bullet writing experts, determined to become greater with every new morning and each and every new task. In the event the time can come that you should undertake training you actually are much less than serious about, perform the sensible issue; have MyCustomEssay.com conclude your training to help you start working on the subject matter you undoubtedly love!
What is the best project of your own school vocation? What is the solitary project that will discover your prosperity or collapse with regards to your advanced schooling college degree, your upcoming work, all of your near future? The unfortunate facts are, there will be a person task one which might a pocket guide to writing history be very important in analyzing no matter whether you aquire your university or college college degree. You could have already got an inkling about this papers. It is the annoying dissertation, a thesis-motivated, significant problem of an old fashioned paper that lab tests your strength of will, your knowledge, your advancement with your vigor. From researching to formulating, all students wind up not capable of concluding their dissertations.
When university students end up not capable of dissertation creating, it may possibly loom across them just like a cloud of disaster. Some may come to feel inferior, despite the fact that theyve accomplished several years of advanced schooling. At MyCustomEssay.com, we do not want university students to ever previously come to feel disappointed with theirselves or their earlier a reason for writing manuscript transition academics. The main cause plenty of scholar suffer from formulating a dissertation is not really simply because cant do this, and positively not basically because they arent shrewd ample for doing this; its mainly because the task will take a huge amount of time. Very first, college a raisin in the sun essay questions students really need to go with a thesis and have confidence in us, thesis composing is thin air close as simple as youd just think. When they get a thesis sanctioned, pupils still need to undertake a huge level of explore. Ended up being chatting numerous hours, each day, for weeks time with pupils hidden in publications, articles or reviews and academic periodicals. All this takes place just before scholars even commence to get started with posting a dissertation. Then theres the challenge of using that mountain / hill of knowledge and quarrels youve bought and in some manner converting it in to a effectively-planned, sharp, fascinating and progressive dissertation old fashioned paper. If this doesnt seem like a challenging task, we do not realize what does! Dissertations are, undeniably, the main project ranking in between young people and achievements. Do not allow it give you reduced lay there are a variety of some others!
Need Assistance Creating Your Dissertation? We Will Support!
If you are one of several scholars a pro and con essay that has to have enable producing a dissertation, do not give up hope. MyCustomEssay.com will be here to art good quality dissertations that can produce a flourishing conclude towards your school work. Most of authors store diplomas in British-associated topics a pocket guide for writing in history and now have put together dissertations them selves more often than once. Faith us, they do know what theyre accomplishing. Dissertation authoring is the specialization, and they usually would love you to help. By means of MyCustomEssay.com produce your dissertation suitable for you, you can actually but not only achieve a good standard, and also build your home on that graduating phase!
The Rubik’s Cube solver functions inside of your internet browser also it locates the answer in your problem within minutes.
The post Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors appeared first on Guest Blogging Platform for Jewelry & Fashion.
from Blog – Guest Blogging Platform for Jewelry & Fashion http://ift.tt/2BJVQ6h
via IFTTT
from Untitled http://ift.tt/2E6ci64
via IFTTT
from Ladiesfashion25 http://ift.tt/2E73Pzs
via IFTTT
0 notes
Text
Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Custom made School Assignment a recent history of writing and drawing Formulating Solution.pay someone to write my essay uk Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors
Who prefers school assignment composing? In the event you sought after that inquiry to all the individuals within your school group, I hesitation that several of them would elevate their control. Producing period reports is a thing that almost most people dreads.
You recognize the actual sensation formulating it along quickly in your own institution-produced goal the morning your professor says to you the horrendous news flash, after which arranging every other pastime avoiding focusing on it. Even washing the powder room noises a plan for the essay more pleasant than detailing or investigating that school assignment, composing a proposition in your niche or simply contemplating what you need to express.
Regardless of whether its been about the syllabus considering the fact that the starting of the semester, like other people, youre expecting itll go away from you naturally; get by chance erased on the programs. Obviously you are aware of it doesnt work well in that way, but expecting and procrastinating are most likely helping to make factors even more difficult for your needs.
What percentage of friends and family are missing evenings out or possibly date ranges with the important other individuals to attempt to cram for those investigate and producing they have to do? Youd more or less instead not cross than need to have no social interaction. If it may sound like you, then youve happen off to the right web site.
School assignment formulating solutions
Youve possible read a quick guide to writing songs about word paperwriting professional services, that permit you to pay off other people to get it done in your case. At MyCustomEssay.com that is accurately our eagerness. If 24/7 support service a problem solution essay and freelance writers that would encounter perhaps the least amount of of because of schedules piques your desire, look into our web-site; you will not be dissatisfied.
With more than 100 freelance writers that are indigenous English language audio system and ideal freelance writers, theres an assurance good hire a company who are able to do your school assignment posting, and savor publishing it! Youll get only one completely authentic and unique cardstock, totally free alterations of any situation that may not be precisely for your style and prompt web mail transport whenever the old fashioned paper is composed. Theres actually hardly anything else you could possibly look for in the essay composing solution, but we give selecting even finding which creator youd wish to produce your essay, and then we arent bashful of revealing their expertise.
Obtain Personalized Name Documents On-line
Regardless of how lots of websites or written text your professor calls for, or what is the subject material is, if youve received an expression pieces a persuasive essay of paper in need of creating, weve gotten a creator planning to generate it. At low priced pricing, along with a pocket guide to writing in history an painless obtain technique, youd be insane to not ever we will compose your papers for yourself.
Knowledge is not actually an elective technique. Generally, individuals do not get to discover the types of training they are looking for. Expected training courses much outnumber the types of training systems trainees in reality choose to practical knowledge. The reality is, these desired courses can even insure that it is not possible for pupils to accept electives they are looking for! When scholars are tangled in training they dislike, even basic, day-to-day training can appear complicated. When young people have minimal experience within all those desired lessons, an tremendous work load can be wholly very unlikely! How could university students comprehensive duties for instructional classes they do not appreciate? Its with enough concentration for getting along the power to go to the category and enjoy the lectures; what amount stronger do you find it to invest recognition and publish in a matter you discover uninteresting or avoidable?
For college kids caught in inactive conclusion instructional a piece of writing is never finished classes, there will be have high hopes. As a result of MyCustomEssay.com, they may full training that is going to generally go down through the wayside as a consequence of apathy, affordable reason or lack of information during the a read essay matter space. Through providing training aid in the realms of contacting, modifying and finish composing professional services, we can easily give university students the supercharge they will need to cause it to throughout the previous uncomfortable times of their the least treasured training. By supporting with training, authentic creating capabilities and being exposed to very good company actions may also allow college students correct unwelcome training in good ways additionally later on. Our intention isnt to bring your hard earned dollars and manage. We would like to get you ready a persuasive essay against school uniforms for a potential in pointless programs and demanding duties by demonstrating how wed produce regular training.
Many reasons exist for trainees use MyCustomEssay.com for training assistance, nevertheless the best cause will have to be our cheaper selling prices and revisal assures. Usually when you use expertise from MyCustomEssay.com, you do not just get thorough training publishing aid; also you get yourself a dollars-back again warrant that in case the training isnt as many a place to keep your writing as your principles, perfectly modify and resend the project free of charge. The fact is, properly return you if your training falters to obtain whatever underneath a top-notch class. Extra incentives in our services add a 24/7 client care group that may reply almost any queries about our policy or ways to made to order training, in addition to ascertain check alternatives and give other vital specifics of our freelance writers and requirements.
Our freelance writers, incidentally, are conference a remarkably substantial a raven like a writing desk ordinary. Our training posting expertise are simply available at a organization of swift, wise authors perfect for transforming near operate so quickly it could design your sight ” spin “. Furthermore, on the subject of delivering training, first authoring suggests primary publishing; every little thing these authors deliver is consisting absolutely from the beginning, interpretation you will not come across training of this nature elsewhere across the world. We arent like a few of these affordable, funds-taking hold of businesses that provide you with training producing support available as reused reports or badly authored justifications for responsibilities. Had been a picture of a bullet writing experts, determined to become greater with every new morning and each and every new task. In the event the time can come that you should undertake training you actually are much less than serious about, perform the sensible issue; have MyCustomEssay.com conclude your training to help you start working on the subject matter you undoubtedly love!
What is the best project of your own school vocation? What is the solitary project that will discover your prosperity or collapse with regards to your advanced schooling college degree, your upcoming work, all of your near future? The unfortunate facts are, there will be a person task one which might a pocket guide to writing history be very important in analyzing no matter whether you aquire your university or college college degree. You could have already got an inkling about this papers. It is the annoying dissertation, a thesis-motivated, significant problem of an old fashioned paper that lab tests your strength of will, your knowledge, your advancement with your vigor. From researching to formulating, all students wind up not capable of concluding their dissertations.
When university students end up not capable of dissertation creating, it may possibly loom across them just like a cloud of disaster. Some may come to feel inferior, despite the fact that theyve accomplished several years of advanced schooling. At MyCustomEssay.com, we do not want university students to ever previously come to feel disappointed with theirselves or their earlier a reason for writing manuscript transition academics. The main cause plenty of scholar suffer from formulating a dissertation is not really simply because cant do this, and positively not basically because they arent shrewd ample for doing this; its mainly because the task will take a huge amount of time. Very first, college a raisin in the sun essay questions students really need to go with a thesis and have confidence in us, thesis composing is thin air close as simple as youd just think. When they get a thesis sanctioned, pupils still need to undertake a huge level of explore. Ended up being chatting numerous hours, each day, for weeks time with pupils hidden in publications, articles or reviews and academic periodicals. All this takes place just before scholars even commence to get started with posting a dissertation. Then theres the challenge of using that mountain / hill of knowledge and quarrels youve bought and in some manner converting it in to a effectively-planned, sharp, fascinating and progressive dissertation old fashioned paper. If this doesnt seem like a challenging task, we do not realize what does! Dissertations are, undeniably, the main project ranking in between young people and achievements. Do not allow it give you reduced lay there are a variety of some others!
Need Assistance Creating Your Dissertation? We Will Support!
If you are one of several scholars a pro and con essay that has to have enable producing a dissertation, do not give up hope. MyCustomEssay.com will be here to art good quality dissertations that can produce a flourishing conclude towards your school work. Most of authors store diplomas in British-associated topics a pocket guide for writing in history and now have put together dissertations them selves more often than once. Faith us, they do know what theyre accomplishing. Dissertation authoring is the specialization, and they usually would love you to help. By means of MyCustomEssay.com produce your dissertation suitable for you, you can actually but not only achieve a good standard, and also build your home on that graduating phase!
The Rubik’s Cube solver functions inside of your internet browser also it locates the answer in your problem within minutes.
The post Custom made School Assignment Formulating Solution. Require assistance producing your training? We have been on this website! Dissertation Solution On the net From PhD Authors appeared first on Guest Blogging Platform for Jewelry & Fashion.
from Blog – Guest Blogging Platform for Jewelry & Fashion http://ift.tt/2BJVQ6h
via IFTTT
from Untitled http://ift.tt/2E6ci64
via IFTTT
0 notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
5 Real Examples of Advanced Content Promotion Strategies
Posted by bsmarketer
Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently.
Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition.
1. Use content to fuel social media distribution (and not the other way around)
Prior to selling the brand and blog to Neil Patel, Kissmetrics had no dedicated social media manager at the height of their success. The Kissmetrics blog received nearly 85% of its traffic from organic search. The second biggest traffic-driver was the newsletter.
Social media did drive traffic to their posts. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. And two. And three.
So Zach wasn’t just looking for technically-correct content. He was optimizing for uniqueness: the exact same area where most cheap content falls short. That’s an issue because many times, a simple SERP analysis would reveal that one submission:
(image source)
...Looked exactly like the number-one result from Content Marketing Institute:
(image source)
Today’s plagiarism tools can catch the obvious stuff, but these derivatives often slip through the cracks. Recurring paid writers contributed the bulk of the TOFU content, which would free Zach up to focus more on MOFU use cases and case studies to help visitors understand how to get the most out of their product set (from the in-house person who knows it best).
They produced marketing guides and weekly webinars to transform initial attention into new leads:
They also created free marketing tools to give prospects an interactive way to continue engaging with their brand:
In other words, they focused on doing the things that matter most — the 20% that would generate the biggest bang for their buck. They won’t ignore social networks completely, though. They still had hundreds of thousands of followers across each network. Instead, their intern would take the frontlines. That person would watch out for anything critical, like a customer question, which will then be passed off to the Customer Success Manager that will get back to them within a few hours.
New blog posts would get the obligatory push to Twitter and LinkedIn. (Facebook is used primarily for their weekly webinar updates.) Zach used Pablo from Buffer to design and create featured images for the blog posts.
Then he’d use an Open Graph Protocol WordPress plugin to automatically add all appropriate tags for each network. That way, all he had to do was add the file and basic post meta data. The plugin would then customize how it shows up on each network afterward. Instead of using Buffer to promote new posts, though, Zach likes MeetEdgar.
Why? Doesn’t that seem like an extra step at first glance? Like Buffer, MeetEdgar allows you to select when you’d like to schedule content. You can just load up the queue with content, and the tool will manage the rest. The difference is that Buffer constantly requires new content — you need to keep topping it off, whereas MeetEdgar will automatically recycle the old stuff you’ve previously added. This saved a blog like Kissmetrics, with thousands of content pieces, TONS of time.
(image source)
He would then use Sleeknote to build forms tailored to each blog category to transform blog readers into top-of-the-funnel leads:
But that’s about it. Zach didn’t do a ton of custom tweets. There weren’t a lot of personal replies. It’s not that they didn’t care. They just preferred to focus on what drives the most results for their particular business. They focused on building a brand that people recognize and trust. That means others would do the social sharing for them.
Respected industry vets like Avinash Kaushik, for example, would often share their blog posts. And Avinash was the perfect fit, because he already has a loyal, data-driven audience following him.
So that single tweet brings in a ton of highly-qualified traffic — traffic that turns into leads and customers, not just fans.
2. Combine original research and newsjacking to go viral
Sourcify has grown almost exclusively through content marketing. Founder Nathan Resnick speaks, attends, and hosts everything from webinars to live events and meetups. Most of their events are brand-building efforts to connect face-to-face with other entrepreneurs. But what’s put them on the map has been leveraging their own experience and platform to fuel viral stories.
Last summer, the record-breaking Mayweather vs. McGregor fight was gaining steam. McGregor was already infamous for his legendary trash-talking and shade-throwing abilities. He also liked to indulge in attention-grabbing sartorial splendor. But the suit he wore to the very first press conference somehow managed to combine the best of both personality quirks:
(image source)
This was no off-the-shelf suit. He had it custom made. Nathan recalls seeing this press conference suit fondly: “Literally, the team came in after the press conference, thinking, ‘Man, this is an epic suit.’” So they did what any other rational human being did after seeing it on TV: they tried to buy it online.
“Except, the dude was charging like $10,000 to cover it and taking six weeks to produce.” That gave Nathan an idea. “I think we can produce this way faster.”
They “used their own platform, had samples done in less than a week, and had a site up the same day.”
(image source)
“We took photos, sent them to different factories, and took guesstimates on letter sizing, colors, fonts, etc. You can often manufacture products based on images if it’s within certain product categories.” The goal all along was to use the suit as a case study. They partnered with a local marketing firm to help split the promotion, work, and costs.
“The next day we signed a contract with a few marketers based in San Francisco to split the profits 50–50 after we both covered our costs. They cover the ad spend and setup; we cover the inventory and logistics cost,” Nathan wrote in an article for The Hustle. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. They went viral on BroBible quickly after launch and pulled in over $23,000 in sales within the first week.
The only problem is that they used some images of Conor in the process. And apparently, his attorney’s didn’t love the IP infringement. A cease and desist letter wasn’t far behind:
(image source)
This result wasn’t completely unexpected. Both Nathan and the marketing partner knew they were skirting a thin line. But either way, Nathan got what he wanted out of it.
3. Drive targeted, bottom-of-the-funnel leads with Quora
Quora packs another punch that often elevates it over the other social channels: higher-quality traffic. Site visitors are asking detailed questions, expecting to comb through in-depth answers to each query. In other words, they’re invested. They’re smart. And if they’re expressing interest in managed WordPress hosting, it means they’ve got dough, too.
Both Sales Hacker and Kinsta take full advantage. Today, Gaetano DiNardi is the Director of Demand Generation at Nextiva. But before that, he lead marketing at Sales Hacker before they were acquired. There, content was central to their stratospheric growth. With Quora, Gaetano would take his latest content pieces and use them to solve customer problems and address pain points in the general sales and marketing space:
By using Quora as a research tool, he would find new topics that he can create content around to drive new traffic and connect with their current audience:
He found questions that they already had content for and used it as a chance to engage users and provide value. He can drive tons of relevant traffic for free by linking back to the Sales Hacker blog:
Kinsta, a managed WordPress hosting company out of Europe, also uses uses relevant threads and Quora ads. CMO Brian Jackson jumps into conversations directly, lending his experience and expertise where appropriate. His technical background makes it easy to talk shop with others looking for a sophisticated conversation about performance (beyond the standard, PR-speak most marketers offer up):
Brian targets different WordPress-related categories, questions, or interests. Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Usually something like, “Premium hosting plans starting at $XX/month” to fit within their length requirements.
4. Rank faster with paid (not organic) social promotion
Kinsta co-founder Tom Zsomborgi wrote about their journey in a bootstrapping blog post that went live last November. It instantly hit the top of Hacker News, resulting in their website getting a consistent 400+ concurrent visitors all day:
Within hours their post was also ranking on the first page for the term “bootstrapping,” which receives around 256,000 monthly searches.
How did that happen?
“There’s a direct correlation between social proof and increased search traffic. It’s more than people think,” said Brian. Essentially, you’re paying Facebook to increase organic rankings. You take good content, add paid syndication, and watch keyword rankings go up.
Kinsta’s big goal with content promotion is to build traffic and get as many eyeballs as possible. Then they’ll use AdRoll for display retargeting messages, targeting the people who just visited with lead gen offers to start a free trial. (“But I don’t use AdRoll for Facebook because it tags on their middleman fee.”)
Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. “It’s the best for getting traffic.”
Facebook's organic reach fell by 52% in 2016 alone. That means your ability to promote content to your own page fans is quickly approaching zero.
(image source)
“It’s almost not even worth posting if you’re not paying,” confirms Brian. Kinsta will promote new posts to make sure it comes across their fans’ News Feed. Anecdotally, that reach number with a paid assist might jump up around 30%.
If they don’t see it, Brian will “turn it into an ad and run it separately.” It’s “re-written a second time to target a broader audience.”
In addition to new post promotion, Brian has an evergreen campaign that’s constantly delivering the “best posts ever written” on their site. It’s “never-ending” because it gives Brian a steady-stream of new site visitors — or new potential prospects to target with lead gen ads further down the funnel. That’s why Brian asserts that today’s social managers need to understand PPC and lead gen. “A lot of people hire social media managers and just do organic promotion. But Facebook organic just sucks anyway. It’s becoming “pay to play.’”
“Organic reach is just going to get worse and worse and worse. It’s never going to get better.” Also, advertising gets you “more data for targeting,” which then enables you to create more in-depth A/B tests.
We confirmed this through a series of promoted content tests, where different ad types (custom images vs. videos) would perform better based on the campaign objectives and placements.
(image source)
That’s why “best practices” are past practices — or BS practices. You don’t know what’s going to perform best until you actually do it for yourself. And advertising accelerates that feedback loop.
5. Constantly refresh your retargeting ad creative to keep engagement high
Almost every single stat shows that remarketing is one of the most efficient ways to close more customers. The more ad remarketing impressions someone sees, the higher the conversion rate. Remarketing ads are also incredibly cheap compared to your standard AdWords search ad when trying to reach new cold traffic.
(image source)
There’s only one problem to watch out for: ad fatigue. The image creative plays a massive role in Facebook ad success. But over time (a few days to a few weeks), the performance of that ad will decline. The image becomes stale. The audience has seen it too many times. The trick is to continually cycle through similar, but different, ad examples.
Here’s how David Zheng does it for BuildFire:
His team will either (a) create the ad creative image directly inside Canva, or (b) have their designers create a background ‘template’ that they can use to manipulate quickly. That way, they can make fast adjustments on the fly, A/B testing small elements like background color to keep ads fresh and conversions as high as possible.
(image source)
All retargeting or remarketing campaigns will be sent to a tightly controlled audience. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? I mean, they’re both technically ‘leads.’
But that’s a mistake. Sure, they’re both leads. However, they’re at different levels of interest. Your goal with the first group is to get them on a free consultation call, while your goal with the second is to get them to sign up for a free trial. That means two campaigns, which means two audiences.
Facebook’s custom audiences makes this easy, as does LinkedIn’s new-ish Matched Audiences feature. Like with Facebook, you can pick people who’ve visited certain pages on your site, belong to specific lists in your CRM, or whose email address is on a custom .CSV file:
If both of these leads fall off after a few weeks and fail to follow up, you can go back to the beginning to re-engage them. You can use content-based ads all over again to hit back at the primary pain points behind the product or service that you sell.
This seems like a lot of detailed work — largely because it is. But it’s worth it because of scale. You can set these campaigns up, once, and then simply monitor or tweak performance as you go. That means technology is largely running each individual campaign. You don’t need as many people internally to manage each hands-on.
And best of all, it forces you to create a logical system. You’re taking people through a step-by-step process, one tiny commitment at a time, until they seamlessly move from stranger into customer.
Conclusion
Sending out a few tweets won’t make an impact at the end of the day. There’s more competition (read: noise) than ever before, while organic reach has never been lower. The trick isn’t to follow some faux influencer who talks the loudest, but rather the practitioners who are doing it day-in, day-out, with the KPIs to prove it.
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Last Seen Blogs
justinf30-blog
Untitled
superdoctorpotter-head
Rude And Not Ginger
sagendipity
sage
yourlegacysnotyourstosee
Nor Is Your Eulogy
yyhwritingrequests
Yu Yu Hakusho Writing Requests!!!