#at least past me was decent enough to not have it autoplay | Explore Tumblr Posts and Blogs

closer-stars · 3 years

Text

Fall of the Kingdom

Member: Hongjoong Word Count: 4.4k (mmmm) Genre: it’s just... Dark... and drama. Content: Demon Hongjoong’s got a war but he needs to feed on humans first. Mentions of explosions, violence, blood, suicide ideation (only brushed upon, nothing in detail i promise). Note: This idea came to me after seeing rocker hongjoong and that Iconic dark smile he does. Also this was technically done in one go cause I was Feeling the Inspiration so forgive me if it’s messy. Also this was just an Excuse for me to indulge in an interest of mine. Taglist: @barsformars @miniyeo @hwaberrykiwi @jwyfldr @fvae @yeotlny @inkigayeo

“I’ve become so numb, can’t feel you there.

I’ve become so tired, so much more aware.”

There was something about this new song that made you feel breathless, as if all the frustration and pent up anger has been sucked out of you. Just like the song, you feel a little numb. It was a good thing you were sitting down too, you could barely feel your own legs after that song. If there was a song to describe what your life has made you feel, it would be this song. There were days where you didn’t feel real, if you were still capable of feeling emotions, if you can still reach the expectations of people put onto you.

Silence passes over your earphones and that’s when you realize that the song had ended, loading the next video. You quickly stopped autoplay and had the video play again. This time you had to get yourself to watch the music video. The vocals alone had put you through an array of emotions you didn’t think you could still feel. You weren’t ready for what the video was about to give you. His smile was alluring as if promising you that you are something. His gaze reminding the viewers of strength innate in them even after years of mistreatment from life. To have an artist properly encapsulate all the emotions in you just had you hooked. You wanted more.

No.

You need more.

‘By. Hongjoong.’

You’ve never heard of this artist before. Is he new to the music scene? There’s next to nothing about this Hongjoong online. Just this song on what you assume is his YouTube channel. Just a few thousand views for now. There are a few comments, praising him for his music and his looks (you had to admit, he does look quite attractive.) but not much for you to go about. For now, you drop a like and subscribed to the guy’s channel.

Within the next few days, the views rose to the millions. Comments in various languages were pouring in, all of which seemed to be praise. The comment section has become a forum, people asking others about him. Even you were reading comments hoping for more information. The only sign that he was a real entity behind the screen was the description on his video.

It wasn’t there when you first viewed the music video.

“Hello there. I am Kim Hongjoong. This is my first single, Numb. Please look forward to my future releases!”

He stayed true to his word. Over the past few months, his following has grown. He doesn’t have any other social media account except his Youtube and Instagram (that was only opened recently). While there was a distance between him and his fans in terms of interactions, his music made up for it. His music much like his first single, stayed consistent for being for an audience who have been ignored by life, who struggle for a break. Say My Name, his second single reached a million views within two days. Much like the title, more and more people are talking about him. His music is played in shops and restaurants. It’s hitting the top of the charts and staying there for weeks. He never leaves the Top 10 at least.

People assumed he was going to be a one hit wonder, a lot of independent artists are. But he’s proven them wrong, not through posts on Instagram but through consistently dropping song after song. Songs that remain stuck in your head for weeks to come until he drops another one. The new one being better than the former. He was only getting started. The media and general public have called him a digital monster. Yet, despite all the songs he’s released, no one knows who he really is. Any interview he’s done with the media only scratches the surface of his musical process and his personality. There’s more to him, you’re sure but you just couldn’t place what that ‘more’ is.

People were already commenting on his social media and making posts begging for him to do a concert, or any sort of live performance. Surely his music would sound much better in real life?

On the other hand, there were those who weren’t into his style. They assume and point fingers at him for being someone who associated themselves with the Anti-Christ due to his heavy imagery and music. It’s an age old argument with no solid proof to back it up. Any tongue that speaks against Hongjoong’s music was quickly dealt with by his fans. Though you didn’t like the way they dealt with the opposing views, they had it coming.

After Horizon’s release, he dropped another video. Not a music video, but it seems like him talking to the camera.

“Hello everyone. This is Kim Hongjoong.”

You didn’t think he would speak in such a soft tone. He was dressed head to toe in black, very reminiscent and consistent with his music style, not that you expected anything different. It just seems to fall in line with who he is from what you’ve seen.

“To everyone’s delight, I will be doing a countrywide tour within the next few months. The dates, venues and where to buy are in the description down below. I hope to see you there.” He doesn’t say anything else, but the corners of his lips curve, a charming smile, very much unlike the dark heavy gazes and grins he dons in his music videos.

The video announcement quickly gains views and comments. Foreign fans weeping for an opportunity they can’t experience, begging him to visit them too. Local fans were celebrating in the comments, excited to hear his other hits, especially his debut song, Numb.

To your delight, he’s doing a show near your area. You had to see this guy in the flesh. What better way to deal with your frustrations than with live music? There’s something about his music and him that gives you such an emotional high and that was from just the screen, what more if it were live? You immediately got yourself a ticket, before it got sold out.

Two months before D-day.

--------

Hongjoong has been monitoring the numbers and interactions done on his posts. It’s easy to see how delighted he is. Even with next to no information about him, he managed to garner a loyal following not only here but internationally as well.

Here’s the thing with this Kim Hongjoong. He’s not human. Not in the fandom praise for his superb skills in music making, no, he’s not from the human realm. Instead, he’s a demon. A demon that feeds on the frustrations of humans. Those wronged by life and society were the most susceptible to his charms. Every night, he walks through the streets, unrecognized by the public. ‘How stupid.’ He thinks as they pass by him without batting an eyelash. He can smell the catharsis of those who listen to his creations. It’s only then that he can point out those who carry bitterness in their hearts, otherwise he waits.

He feels himself get stronger with each passing day. Soon, he’ll be able to show why he’s one of the Greater Princes of Hell. Lesser demons and humans as his soldiers? How delightful would it be to have the damned souls work for him. Surely it would make Wooyoung jealous but he delights in his jealousy.

Was he worried that he won’t get as strong as he wants to? Not at all. Nothing to be worried about when the numbers show just how much people have become an avid follower of his regardless of distance.

Now one might wonder why he does this. What else other than to prove to the beings above him that the ones that call the shots with humans are beings like him? The fearful physique and near perfect mentality of the angels are what pushes people away from believing in redemption. Meanwhile him? He and his fellow demons look like anyone else, save for the striking eye colors and sharper than usual teeth. It’s easy to creep on humans when they deem you as one of them.

He’s careful though, making sure no one recognizes him by his voice when he’s out with the humans. The glamour of being “mysterious” does more than what his peers expected. With the concerts coming up, it makes it easier for him and his fellow demons to find potential hosts to continue their work.

He’s not foolish.

--------

It’s D-Day and you made sure you looked decent for a long night. In the months that led to this fateful day, you’ve made friends with those who were also fans of Hongjoong. A lot of them were chaotic, but it was something you’ve come to accept. There were always going to be fans that would start a fight for the sake of their favorite artist. While you weren’t one of them, you weren’t one to stop them either should they start fighting someone. Who are you to tell them what to do when you blind yourself at the face of violence.

The lights dim, thick smoke pour from the sides and Hongjoong enters the stage much to the roaring of the fans. They chant his name over and over. It almost feels like a prayer with how fervent they are.

His cocky grin graces his features, with a wave of his hand, the cheering grows louder. It’s loud enough to make the venue feel hot and sticky from the energy.

This is what he wanted.

“Hello everyone! I hope all of you are prepared for the best night of your lives.” He coos into the mic. You could already hear a few women shrieking for his attention to which he gives.

The show stars and entire venue feels like it’s shaking from the constant jumping from the crowd. For a split second, you were a little scared of how the ceiling might cave in from the collective jumping. The chants from the fans are reaching a feverish high. The volume and emotion behind the voices of people who seem to have suffered the same life as you: mistreated, ignored, kicked to the side. All of them want to be heard, to feel as if someone understands.

Hongjoong does. Just not in the way they expected.

Somewhere through the show, you lose sight of your friends. All of them have managed to reach near the barricade, hoping to get a fleeting touch of his hand. As if his touch would be the solution to all their problems. Hongjoong stays near the edge of the stage but never does he go near the crowd, much to their desire to be closer to him.

‘Fools.’ The thought is hidden behind a dark smirk. Some on the side have decided to argue, saying that his smirk was for them and not the other.

Everything feels suffocating; the smoke from the smoke machine, along with the pulsating bodies as if moving as one around you. You feel lightheaded, overwhelmed but heavens be damned because at the same time, you feel so alive. It feels like the crowd is moving as one to Hongjoong’s voice. Despite the suffocation, everything feels so right.

The safety is short lived. To the side, you see a fight breaking out between two guys. You couldn’t clearly see what’s going on but you could tell that punches were being thrown from either side. It’s gotten to the point where the bouncers had to kick them out of the venue, the crowd filling in on the gaps of where the two once were. The show carries on, but you opt to stick to the back to stay out of the still brimming chaos within the crowd.

He’s not fazed by the violence the erupts in the crowd. He lives for it actually. It’s what he wanted to happen. All the emotions concentrated in one room, nothing could beat this feeling. Not even a seat in Heaven could replace the feeling of pleasure he receives from his followers.

The show ends with his debut song Numb. You never left your spot near the exit, you can only imagine the chaos if you left with the crowd of people once the show ends. He blows a few kisses to the crowd, bidding them goodbye and that he’ll see them soon. Whenever that might be.

You leave the premises when he leaves the stage. Time to avoid the crowds.

He stays inside the venue, taking in all the emotions and catharsis as much as possible. It’s the aftermath that always tastes the best. The dazed feeling of his followers as their emotions crash from such a high cathartic moment. The surplus of violent catharsis momentarily has his eyes turn white. It’s rather difficult to keep the human facade when you feel the power surge through your body. Unfortunately, keeping the facade of a human while taking what you need in order to become stronger makes it much more difficult. Such a prison can only take so much.

After all, should the people hold onto their bitterness, it can only give way to violence.

A fellow Greater Demon, a being who named himself Jongho for the sake of normalcy, somehow eyes the still lingering crowd with interest. “You’ve outdone yourself once more. The last you did this was centuries ago wasn’t it?” He can still taste the left over frustrations, such shall be left with the people. Give them some time and that small seed becomes something bigger especially with what Hongjoong still has up his sleeve. The last time Hongjoong had tried to look for a host, disaster struck the nation and forced him into hiding until recently. “What are you going to do with the left overs?”

“That’s right. I failed to find a potential host back then. The potential hosts I wanted just disintegrated into ashes.” He mutters. It’s thanks to him the phenomenon of spontaneous human combustion came to light. He straightens himself up, his eyes flashing white as he tries to contain the energy he has absorbed. “As for the leftovers, let the people keep it. Chaos shall ensue with what I have next.”

“Did you find someone now?” The plan Hongjoong has doesn’t matter to Jongho. What matters is that Hongjoong finds a potential host. That won’t suffer the same fate as those in the past.

He remembers you, clearly staying towards the back, always turning a blind eye to the violence that was around you and he grins.

--------

The cool air outside the venue was a needed break from everything. It’s only then that you realize how hungry and exhausted you are. Truth be told, after that concert, you could probably sleep for a week with how physically and emotionally exhausted you are.

But first things first. You need to eat.

You find yourself in a fast food restaurant. It was the only thing you could stomach after such a long day of running around with friends and an emotionally charged concert.

There weren’t much people in the establishment. Only two tables were occupied and they were clearly people who didn’t attend the concert. You sit by the corner, busying yourself with your burger and nuggets. The iced fruit juice could tide over your thirst until you head home.

You look up when you see someone enter the premises. If it weren’t for your quick reflexes, you would’ve dropped your food.

It’s Kim Hongjoong. Only he’s already out of his stage clothes but his makeup still gives him away.

There’s nowhere to hide from his view. Instead, you look down and focus on your meal. You try to eat as fast as you can even at the risk of choking. It’s too much for your poor heart. You who went through adrenaline, frustration, anger, then relief in one day. To be in the same establishment as The Kim Hongjoong was too much for you to keep up with.

“Is this seat taken?”

You look at the feet then look up. You try to hide the fact you could recognize him but from the sound of his chuckle, you failed. You gesture to the seat across you as you try to chew slowly. Kim Hongjoong is in front of you. Surely this is just a dream?

He chuckles softly at how you’re staring at him still. “Yes I’m real.” He says as if reading your mind. He finds your shy nature a little endearing, just what he needs for his plans.

“I thought you would still be in the venue…” You admit softly as you try to eat slowly this time. Surely it would be rude to finish before him now that he had just started eating?

“I never agreed to any meet and greet so I managed to leave the premises early.” He explains. It’s whiplash how soft his mannerisms were compared to his music. “What’s your name? You were in my concert weren’t you?” He asks, gesturing to the neon band wrapped around your wrist.

Before you could deny anything, he catches you red handed. You relent to his wishes and tell him your name. “How could you even see me? I was at the back.” Surely he couldn’t see you through all the blinding lights.

He just shoots you a mischievous wink. “I have my ways, dear.” He leads the conversation for the rest of the time, asking you how you found him, your thoughts about his music, and so on. It felt like you were just talking to an old friend who just made it big. You felt at ease with him.

You look at the time and nearly jump out of your seat. “Crap, it’s late. I have to go..” You admit, dejected at having to cut the conversation short. Hongjoong had other plans though, he stood up, grabbing what’s left of his fries and his iced coffee.

“I can give you a ride home. Where do you live?”

This is too good to be true.

--------

On the ride home, he asks you about yourself, your life, how you find yourself holding up despite everything. You admit that you have a hard time holding yourself up, even having daydreams of the unspeakable. That mere idea puts a frown on his face. The stoplight turns red and his fingers immediately tip your chin up to make you look at him in the eye. The tip of his thumb brushes against the bottom of your lip and in your shock of how fast he moves, your mouth is left slightly open.

“Don’t.”

There’s something in his tone that tells you to not go against his words. It’s perhaps better to not divulge your daydreams, so you promise that you won’t.

He flashes a warm smile at you just in time for the stoplight to turn green.

You don’t know that he’s already imparted a bit of his essence into you. ‘Humans, how gullible.’

---------

By the time he drops you outside your apartment complex, you’ve exchanged contact details. Both sides hope to stay in touch as much as possible. “Thank you for the ride! Stay safe on the road!” You say as you jog inside.

The male watches you enter the premises of your complex before driving off. Jongho materializes on the seat you left. “How was it?”

The grin on Hongjoong’s lips tells him everything he needed.

---------

Time has passed and the two of you have been talking consistently day in and day out. The genuinity of the bond was something that made you feel like life was a little bearable now. Shitty but still bearable thanks to Hongjoong and his music. You’ve admitted to him how your life hasn’t been the best and how his music has been something helping you through.

It’s radio silence by next week. No matter how many messages you send him, you receive no sign of him reading it or a response. You genuinely feared losing someone you considered a friend (and a crush but let’s not talk about that). Did he just ghost you?

The silence stretches into months, and the happiness you felt in the previous weeks have disappeared, morphing into the familiar dread you’re too familiar with by now. You’ve accepted the fact that he may have just ghosted you but the radio silence on his youtube channel tells you there’s more to just the regular ghosting.

“BREAKING: Rock icon, Kim Hongjoong has been deemed missing. More info to come at 5PM.”

Something in your stomach drops and you look around you. Hongjoong had already amassed a large following over the past year. In this room alone, you could assume there were ten fans. All eyes were glued to the tv screen. In the distance you hear a loud explosion and sirens, you get out of your seat immediately, leaving the premises. What the fuck is going on?

By the time you stepped foot outside the restaurant, someone comes barreling towards you. Isn’t this the same guy that caused a fight in his concert? You could recognize steely eyes anywhere, but what was his name? The more important question is, why does he look so bloodied and dirty? Also, what was he running from? The two of you stare at each other for a moment before the police have come chasing after him. You’re left with no option but to give way to his chasers.

It’s better to head home than to stay out any longer at this rate.

“BREAKING: Suspect of the explosion earlier today has been caught along with his accomplices.”

Finally back at home, the news outlets have been trying to keep up with the sudden influx of events. Kim Hongjoong has been missing for five days. The explosion from earlier was made by a Kang Yeosang who is, coincidentally, also a fan of Hongjoong. It’s already known everywhere that a fan of Hongjoong is good enough of a cult member. Now Hongjoong might not have mentioned anything about a better land or the second coming like most cult leaders but with the amassed following he has despite his disappearance, they might as well be a cult.

There’s speculation on social media as to what exactly had happened to Hongjoong but nothing is for certain. Fanbases are trying to find Hongjoong’s whereabouts only to come up empty. Fake accounts are popping up, proclaiming themselves to be Hongjoong, giving false leads to anyone who believes.

Some fans have resorted to violence, hoping to get back the artist that they think genuinely understands them. It’s a warzone online and in real life. You’re seeing posts, unsure if they’re real or not, of fans wishing they were the ones that disappeared instead of Hongjoong. Overwhelmed with everything, you shut off your phone and bury yourself in your bed. His music plays faintly and it’s the only thing that’s holding you to the real world.

Everything else doesn’t feel real.

As each day passes, there’s another case of violence and death. It’s got the city by its neck with how rampant the chaos has been. The only way you’re staying sane through it all is through your detachment to all the violence that runs amok around you.

“BREAKING: a 22 year old man caught dead after pretending to be the missing artist Kim Hongjoong online. More information on the found mass burial site to follow at 6PM”

You’ve busied yourself by searching the internet for other artists, hoping to find someone to fill in the hole Hongjoong has left. None of them do the job the way Hongjoong does it. You try to call his number, hoping for something.

“The number you have dialed is out of use. Please check the number you have dialed and try again.”

Please let this just be a dream.

You had a restless sleep that night, tossing and turning. Your dreams were wrought with Hongjoong’s voice, screaming for your help. His voice surrounds your helpless figure until you stop in your tracks and scream out in pain. You’re jolted awake and you feel your body drenched in sweat and fear. “Hongjoong, where are you?” You plead softly, utterly helpless.

The leads regarding Hongjoong decrease as each day passes and fans and the general public have resigned themselves to the fate that he had died. Some of his fans have gone their own ways, though their chaotic ways have never faltered. You on the other hand, still tried to find traces of him despite not knowing a lot about him.

---------

On the other side of the city, Hongjoong watches the news from Jongho’s living quarters. He’s delighted to see the stress and fear from regular humans. A little variety from the stress of his followers. It’s a good thing he left some violence behind with his followers, those who have nothing to lose do cause the best havoc. Maybe he should keep that Yeosang guy alive to learn a few more tricks. He doesn’t need to tell his followers what to do. Just disappear at the height of his fame and let them do the work.

He takes a shot of vodka as he continues to watch on. Jongho splayed on the couch, watches as well. “What do you think?”

“Perfect. I think Lucifer would be delighted in this. I can already tell my legions are growing with the amount of deaths.”

“How soon will the war be then?” Jongho’s legions are already waiting for his word. His human body appears to be a lot tankier than expected.

“Give my host three months, their nature is perfect in amassing followers around the globe.”

--------

You have another dream that night, a familiar voice with that addicting smile. “Hongjoong?” You call out, running wherever his voice is coming from. “Hongjoong where are you?!” You call out again but he doesn’t reply, he only giggles at how strained you are to look for him. While it’s perfect to strike when they least expect it, it’s also just as good to strike when they’re at their weakest.

You somehow manage to find him. He looks a little different now, stronger, and something about him doesn’t feel human. He sits on a throne, painted white with obsidian sprinkled upon the back. He doesn’t seem affected by how distraught and confused you look. In fact, he actually laughs at your face at how pitiful you look. He gives you a set of instructions. All of which point to a war that only heaven and hell can conceive.

“Only then can you find me, my dear. Don’t let me down.”

Your eyes glow white when you wake up. Who are you to deny his wishes?

#my writings #ateez fanfic #lmao this was such a fucking mess #but the brain went BRRRRR #also yes SHC was a thing there are records about it but it's been disproven in science lol #tw violence #tw blood #cw suicide ideation

48 notes · View notes

bubmyg · 5 years

Text

anniversary (crying version) - jjk

pairing: jeongguk x reader

genre/warnings: youtuber!au, fluff, the world’s most sickening couple is back except it’s on their anniversary, idk if i’ve ever mentioned this but ot7 are all youtubers in this universe (except for namjoon, he’s just seokjin’s roommate but that’s not important right now jfaksld)

word count: 1,529

summary: you want to surprise jeongguk for your three year anniversary or you give jimin the password to jeongguk’s youtube account (not clickbait)

a/n: yes this is shamelessly inspired by the festa euphoria piano version video and yes, you should listen to it while you read this

“Hey, did you grab your phone after you paid?”

There was a split second moment of panic in the round of Jeongguk’s eyes, puffing out like a frog where the suction of his lips were still attached to the wide straw of his boba. He stalled, mid stride, free hand smacking the pocket of his jeans. When his palm collided with the hard surface tucked securely in tight denim, he relaxed but frowned at you. An adorable pout, cheeks filling with air, nostrils flaring, lips reluctantly pulling away from his tea to scrunch at you.

“Why would you scare me like that?” Jeongguk whined.

You patted his stomach, “Just making sure. Wouldn’t want to lose that.”

He took your hand, pinning your fingers with the thread of his before he said, “Why? All your good nudes are on my camera—”

You smacked him with your free hand anyway, cheeks warming aside from the midday sun encompassing the park sidewalks, and you quipped, “What’s the return policy on boyfriends? It’s been three years now, can I still get at least a small refund?”

“Hey,” Jeongguk turned the attention of his pout to you just to see you falter because he knew you would, “You can’t be mean to me on our anniversary.”

“I’m not mean to you anyway.”

“I know you’re not,” He nearly toppled over you to peck your cheek. “You’re the bestest, most beautiful—”

“Okay, calm down lover boy,” You used the disadvantaged lean of his stature to direct him to your pleasing, “Let’s sit down over here for a second.”

You checked your watch once Jeongguk had settled enough to become preoccupied with swirling his straw around the tiny balls at the bottom of his drink, heart lodging in your throat as you watched the hands click over.

“Hey,” You nudged him by leaning into him, cheek against the inside of his bicep to peer up at him, “Check your phone for me.”

“What’s the obsession with my phone?” He continued to jam the straw into the black substance, swirling them against the transparent plastic, “...did you send me something that’s meant for my eyes only or—”

“What’s your obsession with seeing me naked?”

“You know the answer to that question.”

“Jeongguk,” He giggled when you snatched his drink out of his grasp, settling it onto the pebble coated concrete below your feet, “Check your phone.”

He sighed, arching to fish the device from his pocket before leaning forward, elbows on his thighs, as you attached yourself to his arm. You watched the side of his face instead of the screen as his thumb hesitated, hovering over a dimmed notification.

“My upload was successful?” Dark eyebrows scrunched and his chin tilted just a fraction, “What upload? I didn’t schedule anything—”

You nosed into the sleeve of Jeongguk’s shirt, silent as he surfed to his account, him equally as silent as he tapped on the “successful upload”, a blurry thumbnail preselected by the platform because that wasn’t the focus of the video anyway.

A fade of black into the first shot was all you watched before you pressed your features fully into his arm, holding onto the apex of his elbow a bit tighter as your own voice, distorted audio from the phone speakers but your voice nonetheless, floated to your ears.

“Hey baby…” It was a clip you’d taken that night, morning in theory but too soon after the clock had clicked past midnight to truly be considered morning. His head on your chest, lips parted and drooling against your sleep shirt, your free hand in the fluff of his shower fresh hair while the other tried to maintain a semi decent angle without waking him, “Happy anniversary.”

The song that began to play was one of his, self produced solely for the purpose of his intro and outro but the wordlessly melody extended into something beautiful, something to slap over any and all vlogs he made dedicated to you. One he serenaded you to in the mornings when his mouth was still full of toothpaste or whispered into your hair when the fatigue of everything made it hard to sleep.

It was different this time, though, tweaked at the request of your nonmusical knowledge but fixed by the talented hands of Yoongi, softened and backtracked with a piano you’d watched the commentary-Youtuber play himself while you roughed eager hands over his shoulders and high fived him with two hands afterwards (It’s perfect, thank you!), then taken to Jimin to add to the never-ending list of clips you’d emailed him, once you just wanted placed into a montage, nothing too fancy. But Jimin made it fancy, pouring the love you didn’t know how to say nor edit into the collage of memories, promising not to do anything stupid with his newfound ability to hack into Jeongguk’s Youtube account by means of your quick handwriting on a pink sticky note.

The memories started as early as you had felt confident enough to film him as much as he filmed you, quite literally a clip of him fiddling with his camera while you draped yourself over his shoulder, zooming in on the freckle underneath the smile on his lips while he murmured are you me now? to as late as the week before your anniversary when you’d caught him researching human sized flower bouquets in his office. Capturing the moments in between all of his life that was plastered on the Internet, like seeing himself through a mirror but instead with glasses on that zeroed in on your perspective, the love and affection he was aware of but often blind to the full magnitude.

He filmed things because he wasn’t good with words. You filmed things to reinforce your words, reassure him of your words.

You watched the last clip fade away with the music, the audio of the original clip left in this time, one from your last vacation where he’d given you a tiny diamond ring on the beach (This isn’t what you think. Okay maybe it is. It’s a promise. Do they call it a promise ring?) and you’d cried about how cheesy he was, eyes still a little puffy when you turned your phone camera on but it didn’t matter because he was still rambling to the painted canvas sky about how much he loved you when you squished his cheeks between your thumb and four fingers, ring not quite fully on your finger but prominent nonetheless, puffing out his lips enough to plant a firm kiss on them.

“I love you too, idiot.”

The screen was black long enough for the autoplay feature to slip into his video from the previous week, his own screeching voice bringing him back to reality as he exited the application, locking his phone to set it gently aside on the bench.

“How did you…”

“Yoongi mixed the song for me. Jimin helped me edit and upload,” You watched as he continued to stare at the sidewalk, eyes opening all the way and then scrunching shut.

“So you mean Jimin has my password?”

“He promised he wouldn’t do anything. I’ve been working on this for weeks, he would have already deleted that one prank video where you shaved a stripe into the back of his head and—”

Your surroundings whirled, voice cut off with an abrupt hmph! as you were crushed in a pair of strong arms, turned and twisted until you were straddling his lap.

“I’m kidding. Oh my god, I was just kidding,” Jeongguk’s nose dug into the crook of your neck, fists scrunched at the back of your shirt, “He can delete my entire channel. I couldn't care any less at the moment. I love you so much. I love you so fucking much—”

You cooed when he collected your face in his hands, holding you at the tear of his gaze until the streams bubbling over his bright eyes contoured a line down the slope of his nose. He laughed when your thumb brushed into his skin, collecting the droplets where they framed red at the crinkles in his smile, brushing until it did no good and you decided to kiss him instead.

“Thank you. It’s perfect—” Jeongguk stuttered into the seam of your lips that tasted of salt and peach, “—you’re perfect. You are. It’s ridiculous. I can’t believe you’re mine. How did I—”

“Shh.”

He flushed under your affections, seven shades of shy pink when you kissed his cheek then moved for the other. “This is why I stick to videos,” He told you when you kissed his eyelid, peering up at you with a scrunched nose that you kissed too.

“And you’re damn good at it.”

Some more squeaks and attempts at rambling his affections for you subsided like the leak of tears into your collar. “M’gonna hold you forever,” He decided finally, tightening his grip in the same moment that you tried to clamber off him.

“Only if I can love you forever.”

Silence and then Jeongguk huffed against the dip in your collarbone.

“Ew. Maybe we should both stick to videos…”

#bts reactions #bts scenarios #bts imagines #bts fluff #jungkook imagine #jungkook imagines #jeon jungkook imagine #jungkook scenario #jungkook scenarios #jeon jungkook scenario #bts x reader #jungkook x reader #jungkook fluff #fic: ytber jk #they're so gross it's adorable

1K notes · View notes

creative-juicebar · 5 years

Text

Effective Copywriting Mastery Journal Reflection

The two profiles were created with Robert Settle and Pamela Alreck’s array of needs in mind as discussed by George Felton (2013) in his book, Advertising: Concept and Copy (p. 26–31). While on the surface, two distinctly different people, there are certain needs that both individuals share which also align with the mission and potential audience targets of the Brain & Behavior Research Foundation. Felton (2013) defines nurturance as, “the need to provide care for others, to have and protect” (p. 27). Both individuals have needed to provide care for loved ones dealing with forms of mental illness. Both individuals have the need of stimulation in common as well. Felton (2013) defines stimulation as, “the need to stimulate the senses, pursue vigorous activity, engage the mind and body, stimulate the palate, be active” (p. 29). Both individuals maintain active lifestyles and are the type of people that might make great volunteers or organizers for one or more of the Brain & Behavior Research Foundation’s TeamUp for Research events. Developing the right voice, tone, and messaging will be easier once an understanding of the target audience has been gained. Designers and copywriters would also be more likely to create something that appeals directly to the target audience rather than something that simply appeals to themselves.

Before any of the sketches were done, extensive research was done and a mindmap outline was created to generate new ideas and reject ideas that seemed to lead nowhere. As per the assignment instructions, each sketch was originally created to be distinctly different. Their differences were to the extent where it made it difficult to later tie some of them together as part of an overall campaign solution. Had the end goal of these sketches been made clearer, some ideas would have been rejected for not being compatible enough. Also, had it been clear that it was going to be required later to find photographs from free online sites, many of the concepts would have been more tailored to match the kind of images that are available whereas ideas where specific images wouldn’t be available would have been rejected. All that aside, the sketches created tie in many of Felton’s (2013) suggestions, from using characters from literature (p. 246) to using real people (p. 241). In an online tutorial by Craig Smallish, he states that “The key is reaching the consumer by connecting with their needs or touching their emotions” (Smallish, 2013). All the concepts do their best at touching the emotions of the audience through both imagery and words. Ideas that did not meet this emotional target were rejected.

The three initial concepts picked to further develop were the Wizard of Oz themed concept, the mountain climber concept, and the line of people holding signs concept. Once again, it still was unclear that the end result would require photographs and so for the most part they were simply cleaned up versions of their original sketches but now were imported into InDesign and a basic layout for where the copy might appear was created. The headline “How Far Would You Go to Help Those in Need?” is intended to appeal to both the nurturance and stimulation needs in people. Just as the characters in the ad are seen running a marathon for their absentee friend dealing with his own “brain issue”, any physically active person who knows someone suffering from mental illness might convince themselves to get involved or organize an event. The headline “Some Challenges are Destined to be Conquered” also appeals to the optimistic active type of individual that never backs down from a challenge. The third headline, “Transparency, Accountability, Trust” highlights some of the Brain & Behavior Research Foundation’s core values. The idea behind that headline stems from the idea that many people are skeptical when it comes to giving money to a charity. The concept for that comp was to use real people each holding a sign displaying their mental illness as they stand behind the line with the subheading, “Line for Breakthroughs Starts Here.” Showing real people while emphasizing the organization’s core values is meant to establish trust with the target audience. Felton (2013) starts out by saying “Remember rule number one in writing a great headline: stay on strategy” (p. 95) Because of the sensitive nature of mental illness, part of the overall strategy, at least for this brand was to stay away from witty or clever headlines. While they might work for some organizations and brands, a more straight-forward approach seemed more appropriate for this particular subject matter. The body copy was written with the intention of matching the structure and voice expected from the organization and the headlines of the ads (Felton, p.128). Based on feedback it was later shortened during the revision stage.

In the revised comps, unfortunately due to the lack of photographs, the concept of the line of people holding signs needed to be replaced with one of the other original sketched concepts. There were a few photographs of people holding signs and they just might have worked had they not all been grinning like they had just won the lottery instead of expressing something more usable for showing a group of people suffering with various mental illnesses. Overall, the improvements made to all three comps mostly worked. The Wizard of Oz themed comp largely stayed the same, with a few adjustments made based on the instructor’s feedback. Logos were removed from the top of the page so that they did not distract from the rest of the ad, headers and footers were added to unify all three ads as part of the same campaign and the body copy was revised. Felton (2013) asks, “Have you tightened and sharpened the sentences? -Tightened: gotten as many words out of them as you can without drawing blood. Sharpened: replaced fuzzy, boring, general words with precise ones” (p. 128). By tightening and sharpening it made the copy much more readable and there for much more likely someone will want to read it. In the mountain climber concept, some of the same updates were made but it was decided to replace a generic mountain climber’s silhouette with a researcher conquering the mountain instead. Hopefully it has created a more interesting visual and ties better in to the organization and to the research scientists who are conquering challenges every day. The third ad was based on the sketch of the little boy handing over his piggy bank to the researcher. Based on the images available, the little boy has been replaced with a little girl and the researcher is squatting down to her level. In addition to having the same shorter body copy and branding, the Headline and subhead has been reworked to get more attention and to draw more interest. Feedback I received had to mostly do with not boxing in my copy so that it doesn’t feel as disjointed and thinking more about hierarchy for my information.

Takeaways

The first takeaway I’ve learned from Effective Copywriting is the importance of developing a strategy. Even if I consider myself a decent creative writer, it is not enough to be clever or witty and to push through the first thing I have thought of. Effective copywriting has more to do with having an effective strategy than a general talent for writing. Felton (2013) cautions, “When creating ads and ad campaigns, be smart at both strategy and execution” (p. 8). Most people overlook the amount of work that goes into an idea behind an ad, instead just focusing on the finished product.

The second takeaway I’ve learned from this course is an appreciation for time management. This was the first course we’ve had where we could go all week without having one assignment due. Then Sunday would come along and what I thought was going to be a simple 3 to 4-hour assignment turned into something that I should have been thinking about all week.

The third takeaway I’ve learned from this course is the art of writing and refining a research paper. We’ve had research papers in the past few courses, but this is the first time we were required to submit two in four weeks and one of those needed to be refined. I’ve appreciated the opportunity to figure out exactly what I was doing wrong with my APA citations and going forward it will help me a lot.

References

Felton, G. (2013). Advertising: Concept and copy (3rd ed.). New York: Norton & Company.

Smallish, C (2013, August 16). Using storytelling to determine core values {Lynda.com online course].Retrieved from https://www.lynda.com/Design-Business-tutorials/Using-storytelling-determine-core-values/126121/145393-4.html?autoplay=true

#Full Sail #Effective Copywriting #Media Design

0 notes

lorrainecparker · 6 years

Text

Looking back on 2017, ahead to 2018 – PVC Roundtable Discussion

Scott Simmons The Editblog

When I got to looking back over 2017 I’m stuck by the fact that I’m not really struck by anything particularly ground-breaking or earth-shattering that came down the line this year, at least as far as film and video post-production goes. This roundtable discussion is something PVC has done before and it’s fun to read back on them as there is a lot of diverse talent that contributes to ProVideo Coalition. Reading back on writer’s thoughts from last year, I don’t think much has changed this year. Thinking back on my year of work I know that not a ton changed for me. I probably expected a lot of clients to come in the door asking about 360 VR and HDR … but they didn’t. It feels like 360 video production hasn’t taken off like the NAB shows of the last couple of years would make you think it would (hmmm, didn’t some NAB shows of years past make you think 3D stereoscopic would take off?) but there are some companies both big and small doing it and doing it well. 360 video seems to have become a viable niche that these dedicated production companies do as a turn-key service instead of us all having to learn it. Both Adobe and Apple did add 360 video editing features into their NLEs but they added them via a technology acquisition and not building them in-house. To me that says “VR video is important but not that important.”

I was thinking that 2017 might be the year that nearly 100% of the jobs that I edit came in the door in 4K or higher resolution. I was wrong about that as there was still a LOT of 1080 footage that I sat down to edit this past year. While this was a bit surprising in the end it was a blessing as some production … shoot … a … lot … of … footage these days. But I think the reality is that reality-style shows and productions shooting multiple cameras don’t have the luxury of unlimited transfer time and unlimited drive space when it comes to moving all that footage around. The 4K work that I saw this past year was reserved to more cinematic, film-style production where the filmmakers were crafting beautiful images and not capturing everything under the sun. That’s the way is should be, and it looked beautiful. As for that claim I read a time or two that 8K is the new standard for filmmaking … hogwash. The few times that I saw footage that was larger than 4K it was instantly transcoded out of its native resolution, not just for the offline edit but for final finishing as well. I’m sure in some magical super-computer world they are cutting and finishing 8K but not most of us. And we won’t be in 2018 either. I said this for 2016 and I say it again for 2017: I even had to deliver some SD spots this past year.

One thing I did see is more projects bound for the web. That might be offshoots of bigger productions or agencies dedicating entire campaigns to YouTube and Facebook. There is no doubt that web video is huge and we’re all just producing content for it. For 2017 it feels like a lot of agencies and production companies finally realize that it takes real resources to produce good web content so they aren’t trying to spend rock-bottom-dollar on web content anymore. That’s a plus. The biggest workflow change I saw with big uptick in web content is the need for captioning since so many web videos are viewed with the sound off. This might be an unfortunate side-effect of the hated autoplay video but if the client wants captions, we give them captions. This is where cloud-based transcription tools and their editing app integration, like SpeedScriber and Transcriptive, have been God-sends. I never would have thought that transcription tools would be my BIG THING from 2017 but lo and behold … I think it is.

So that makes me wonder: what about VR and AR and HDR that was supposed to be the coming thing? I think HDR is still in its infancy as far as mass consumption goes. Better (affordable) cameras and better (affordable) monitors means HDR tools are trickling down into the affordable edit suite but it’ll still be awhile, a long while, before HDR is part of that Facebook video. AR was supposed to be a big thing but that seems more the realm of the app developer than the video producer. The zombie gunship thing that Apple demoed was fun for about 1 minute on the new iOS and maybe I’ll make better use of placing virtual IKEA furniture in a room when I move to a new house so I’m still waiting for the breakthrough AR app on my phone and in my life. Truth is I’m not looking very hard for it. As for VR, a VR arcade opened in my town last year. I haven’t been there or taken my kids there yet. One is too young but maybe I’ll take the other. It’s only a block from my office. My oldest son got a VR Christmas gift where you download a bunch of 360 video apps to go along with, gasp, real printed books! The funny thing about the 360 apps that go along with this gift: they are all rendered 360 animation and not a frame of video in any of them. Maybe app development is as important a skill to have today as video literacy. I do think it’s harder to learn.

Steve Hullfish CUT.N.COLOR

I’d agree with you, largely about 4K. But I just did an interview with Dan James who cuts Grand Tour (what used to be Top Gear), which is definitely “reality.” And they are shooting as much as 30 hours a day of material ALL IN 4K! It’s a massive amount of material and obviously TONS of data (mostly Arri Alexa), but they have the budget to do it, obviously. Dan does believe that MOST of the people shooting 4K are doing the more cinematic projects though, so he’s the exception to the rule.

My personal work that wasn’t feature films was all for the web. Last year that was about 50 projects. No broadcast. And I’ve been using a ton of SpeedScriber to get my work done this year, not just for Art of the Cut, but also for the web-projects. Clients that I never would have transcribed stuff for – because of the cost – are now getting transcripts and I’m actually seeing more work because of it. When they have the transcript, they actually see their shot footage as a resource that’s more accessible for them and therefor they’re calling saying, “Hey, could we repurpose that interview and make a quickie web video out of it?” Sure!

Personally, I’ve had no call for VR or HDR. I did do an AR project, but that was 2 years ago. That was definitely all 3D and motion capture. I shot a promotional video for the app, but I’d agree that it’s more of a boon for app developers and 3D animators and mocap companies.

As for cheap stuff, I’d point to the increase in cheap stock footage. My use of places like pond5.com and videohive.net has almost completely replaced my use of places like Getty and ArtBeats – proof of which is the notification I just got from ArtBeats that they are closing shop in February. Unfortunately I had just dropped a large sum of money on a one-year subscription to their PremiumBeat service which was supposed to give me “free” stock footage through October of next year. Just a few years ago, prices for decent stock footage would be in the hundreds of dollars a shot. Now, I can get pretty great looking footage for anywhere between $8-$40 per shot. I’ve even subscribed to places with cheaper monthly or annual subscriptions, though I’ve found the quality of those is rarely good enough for my projects, but sometimes you find some gems, and if you can even find one decent shot per month, it pays for itself.

Art Adams Stunning Good Looks

As for that claim I read a time or two that 8K is the new standard for filmmaking … hogwash.

It’s interesting to see the camera companies trying to reinvent their products by making high resolution and large format the next big thing. RED and Panavision are pushing VistaVision-sized sensors, which are interesting but require investing in very expensive glass. Not a problem for Panavision, but for others I think it’ll be a barrier to entry. Sony’s large format camera is… well… a little disappointing in that it’s slower than it should be. At a time when lighting budgets are getting cut and schedules are getting shorter, making a camera that requires more light is… an interesting choice.

For 2017 it feels like a lot of agencies and production companies finally realize that it takes real resources to produce good web content so they aren’t trying to spend rock-bottom-dollar on web content anymore. That’s a plus.

Yeah, I see a little of that. It feels like they are spending money reluctantly, but still spending it. One of my largest clients is going through a “Why are we spending so much on video?” phase, as some new executives don’t understand that their massive library of expensive but very high quality marketing videos is largely responsible for the company’s success. Overall, though, there are a lot of production companies in the Bay Area who are struggling. I walked into one the other day and the office was empty except for two people. I asked if everyone else was on vacation; he said, “No, we’ve just laid everyone off. We’re hiring only as needed now.” And they’re one of the busier companies.

I thought it would take off faster than it has. Set top boxes can handle it now, and TVs are fairly commonplace, but the standards are still all over the place but for Dolby. I heard rumors that HDR10 would be the next big thing because it was less expensive, but Dolby doesn’t seem to have an issue getting their chips into TVs.

Hollywood is mastering and remastering content like crazy, so they seem to think it’s going to happen.

AR was supposed to be a big thing but that seems more the realm of the app developer than the video producer.

Yup, that’s gonna be all about programming.

As for VR, a VR arcade opened in my town last year. I haven’t been there or taken my kids there yet.

Live action VR seems to be dead. Nokia folded Ozo and laid off the Ozo team earlier this month.

Maybe app development is as important a skill to have today as video literacy. I do think it’s harder to learn.

It does seem to be where the money is. That and IT. I just read an interesting story about how India is seeing massive IT layoffs because companies have learned that outsourcing there is a losing proposition. I remember reading a few years ago about how app development was going to be a losing proposition for Americans as all that work was going overseas, but I’m not sure that’s the case anymore.

Brian Hallett

In Focus

This year with cameras we saw some promising innovation. Sony announced the 6K Full-Frame VENICE, Panasonic released their EVA1 a VariCam LT – light style camera, Canon finally gave shooters raw recording with the C200, Blackmagic made a much more user-friendly camera in the URSA Mini Pro and RED announced their Monstro an 8K Vista Vision sensor camera. The big take away is larger and larger sensors are here to stay and the resolution to make those impactful fields of views, even more, eye-popping is right about the bend, if not already here.

If you can afford any of these cameras listed above then you will find yourself with a very capable camera with very little limiting technology. No longer should a shooter be able to say their camera is holding them back from creating wonderful images. I feel like great looking footage squarely falls on one’s craft, preparation, and willingness to learn the new technology and the confidence to apply it well.

4K is great, 6K is better and 8K seems to be best for 2018.. this, of course, is what people will say. The reality is I’m stilling shooting a small percentage of my projects in 4K with a far higher percentage of my clients requesting me to shoot in 1080. Will we see a 10K camera announcement in 2018? I think it might be a possibility. I would not bet against such an announcement, but the likelihood of shooters capturing footage at 8K, let alone 10K, will still seem pretty far off for most of us. One of the things I want to remind shooters is craft is more important than a camera choice these days when many cameras have around 15 stops of dynamic range and more than 4K sized sensor. Great cinematic footage comes not only from camera choice but also from the lenses one choose, the lighting, the movement and the composition. The camera is just part of the equation.

VR and 360 video… I will call it here. I think these two fads will lose their glimmer in 2018. It is far easier for an audience to feel emotionally moved from a well-crafted edit and story than from a 360-degree world view of a scene or setting. Maybe 180-degree footage will become a thing, but I doubt it. I always think of shot selection and editing as a visual metaphor for good writing and grammar. Good writing and grammar can strike the emotional bone in as few words as possible and great visuals and story can do the same by highlighting what we want to see in that moment.

Lenses… as the sensors grow in size so too will the lens options. This could be a huge year for anamorphic lenses. Rumor has it Sigma is developing an anamorphic line and NAB 2017 saw Atlas Lens Co. announcing their less expensive options. We will have to wait and see, but I expect NAB 2018 and Cine Gear 2018 to be especially interesting.

Adam Wilt Camera Log

I’d say the biggest camera/production trends at the turning of the year are “beyond pixels” and the birth of practical HDR. These may not be things we all deal with on a daily basis, but they’re fundamental shifts in underlying capabilities and available infrastructure that will affect how we perceive “video” in the years ahead.

Beyond pixels: 4K/UHD didn’t last long as a plateau on which camera systems could stabilize, but we’re not converging on 8K as the standard. Increasingly we’re seeing cameras liberated from the tyranny of a fixed pixel count.

Many, led by the DSLR / mirrorless crowd, supersample their images from 5K or 6K or more down to UHD or HD for recording. We’re at the somewhat awkward point where the 4K out of a lowly GH5 or EVA1 out-resolves the 4K from a Varicam35 or VaricamLT (and yes, there’s more to image quality than resolution, but the point remains).

Some cameras—RED really led this revolution—don’t restrict recording to standard frame sizes, either, offering a variety of native frame dimensions for capture. Often these are raw captures, but not always: you can shoot “6K anamorphic” on a GH5 (actually 4,992 x 3,774), and get a long-GOP HEVC file, ready to edit.

Yes, 8K as a broadcast and distribution standard is coming, with the 2020 Olympics as a driving function (never mind that it’ll be a very limited broadcast standard by that point, earlier Olympics have served as similar drivers for HD and UHD broadcast-standard milestones), but as we get beyond the point where pixels are resolvable—where vernier acuity / hyperacuity takes over from spatial acuity as the psychophysical determinant of spatial image quality—“smoothness” takes over from “sharpness” and the actual pixel count becomes less critical, less of a make-or-break number. Once you get past FHD resolution, it’s no longer as much about “is it good enough” but “it’s more better”.

Cameras and NLEs are increasingly format-agnostic: once you’re “beyond pixels” you can just pick the resolution that works for your project and not worry about output formats until it’s output time.

Practical HDR: While we’ve been looking at impressive HDR demos for several years now, it’s only at the tail end of 2017 that we’re starting to see practical HDR: high dynamic range for the rest of us, and wide color gamut along with it. HDR-capable TVs are now widely available, almost all with HD10 and an increasing number with HLG. Even comparatively low-end cameras like the Sony FS5 and A7Riii and Panasonic GH5 and EVA1 offer HLG recording alongside their existing log modes. The recent update for Final Cut Pro X makes authoring HLG and HD10 output as painless as cutting a Rec.709 show, whether your footage comes in as log or HLG. Netflix and Amazon Prime both offer HDR distribution, as does YouTube, and ATSC 3.0 will deliver it OTA for those of us who get TV via antenna (yes, some of us still do!).

The early results won’t always be pretty; heck, most of the HDR demo reels at the past couple of NABs showed that even the high-end folks haven’t yet mastered this new language. But the crucial fact is that now the workers can control the means of production, and viewers can see the results. May a thousand flowers bloom—some excessively bright, many garishly oversaturated, but flowers nonetheless. The shackles of 100-nit, Rec.709 are loosening, and our NLEs and displays are catching up to the wide dynamic ranges and wide color gamuts our cameras are capable of. Finally, there’s something to do with all those stops of highlight headroom aside from flattening them in the grade!

Woody Woodhall Sound for Picture

Professional audio for post production hasn’t seen much in the way of game changing advances in the past year. There are the usual iteration improvements in software and hardware but since the “sound barrier” was surpassed with 192K, 32 bit floating point audio files, we’ve been well beyond the realm of human hearing for some time. Somewhat ironically at that same time period the highly lossy audio type – mp3 – gained in popularity. That format died this year, but I digress….

That being said there were some things to note this year. Dolby Atmos has really started to reach critical mass. At this point there are well over 600 titles mixed in the format and the gradual implementation of the AC-4 codec will really get it into homes, cars and mobile devices. For those that don’t know, Atmos is an object based audio experience. So rather than being confined by the monitor speakers, instead, each panning of the audio is based in nodes including overhead. This system allows for the Dolby decoders to decipher how many objects are available to it and then create the mix accordingly. Atmos is created in a 7.1 surround environment, but can fold down into stereo and mono or up to its full compliment of ceiling monitors along with a full array, surrounding the viewer, in professional theatre settings. At CES this year LG announced that their OLED TV monitors will support the technology sending it out to a compatible audio receiver.

AC-4 can easily handle these multiple streams and in a very efficient, compressed manner. It is about 4 times as efficient as the now standard AC-3 codec. The other touted benefits include “personalized content delivery.” That feature sounds like a bit of a nightmare for audio master delivery, as well as for the end user. The idea is that multiple streams of the mix would be available to the end user. They could then choose to “only hear the ice” from a hockey game for instance and remove the announcers. Or they could increase the dialog level while decreasing the music and effects level. Or basically – remix the show I’ve delivered!

The other main item to note is the acquisition of Fairlight audio into the DaVinci Resolve program from Blackmagic Design. There are still kinks to be worked out in the implementation but BMD has done a great job over the years in it’s acquisitions and further improvements to those new corporate purchases. I believe that over time this will be a game changer for post production audio. It offers many of the same workflows and features of the many DAWs already in the marketplace. The main determinate factor will be the advancements to the audio module by the company BMD itself. They have proved time and time again to not only look to improve the products it acquires, but to also be keen on listening to user’s ideas, thoughts and comments and making adjustments for the better. It comes out of the box with many things that are currently only provided third party on most other DAWs. BMD also has an I/O box as well as an accelerator card in the works. Fairlight has a long history in audio and as an additional component of the DaVinci Resolve program, that is also steadily improving it’s picture editing capabilities, the future shines bright for this well received addition.

What I most look forward to in 2018 is a course correction in the computing hardware. Ever since Apple released the aptly dubbed “trash can” it’s been an uphill climb with ports, drivers and additional boxes to support the additional hardware required. Some of us long for the simplicity of the old 9600 with it’s six PCI slots. I love the increases in computing power today of course, but it would be great if there were more streamlined approaches to the ugly cable mess from the front panel of the Apple Mac Pro. It might be a well designed box from a “design concept” point of view, however, needing external drives and having no PCI slots makes its “elegance” lacking in the “real world” department. They say that professional users like us are in for a great re-imagining of the Mac Pro, fingers crossed. (As usual…)

Allan Tépper TecnoTur

At our suggestion, in 2017, more audio/video apps for mobile devices (Android and iOS) began to support 48 kHz audio sampling and to make it the default setting. I hope that the few holdouts will embrace this in 2018.

In 2017, more manufacturers started to properly label non-integer framerates in camera menus, even in consumer models. I hope that the few holdouts will embrace this in 2018.

In 2017, Apple started to offer automatic matching of framerates and type of HDR (or lack thereof) in its AppleTV 4K. I hope that in 2018, Apple will finally start supporting non-integer framerates in macOS, for hardware outputs and internal displays. I also really hope that in 2018, Apple will realize its terrible mistake and go back to offering the option of matte screens in its products, and that it will substantially update the Mac Mini.

In 2017, more digital microphones (with digital output) and audio interfaces were delivered that are focused on mobile devices (Android and iOS). Some of them specifically included monitoring to react to the lack of analog headset jacks in many of the latest mobile devices, by adding inboard monitoring, some of which are latency-free. In 2018, more of the holdouts will likely update their audio products to include built-in analog monitoring.

In 2017, HP announced the first touch matte color display. I hope that in 2018, HP and other manufacturers follow the same path with other touch matte color displays.

In 2018, more of the video sharing platforms will likely support H.265/HEVC for upload. More online services for remote interviews came out and were improved in 2017, and I expect that to expand in 2018.

In 2017, a large number of Chromebooks with matte or glossy screens started to offer official support for Android apps. Some of those apps are already optimized for a larger, sizable window on Chromebooks. In 2018, certainly many more Android apps will be optimized for a larger, sizable window on Chromebooks.

The post Looking back on 2017, ahead to 2018 – PVC Roundtable Discussion appeared first on ProVideo Coalition.

First Found At: Looking back on 2017, ahead to 2018 – PVC Roundtable Discussion

#viddy find

0 notes