Crowds that are funded = CrowdFunds
I love creating content. I also love putting out content for my 162 subscribers on YouTube, if it is still at 162 subs. I can still manage it on my own. But what about content creators who are growing and aren't really sponsored by certain brands? Now if you asked me and my opinion, crowdfunding can be an effective tool when it comes to helping building a community for the creative minds. Platforms like Patreon, Ko-Fi helped artists, graphic designers, beginners or professional filmmakers (who aren't tied to a huge distribution company, singer-songwriters, chefs, bakers, and also content creators to not only help fund their projects, or continue to keep their brands alive, but to also allow them to connect directly with their audiences/subscribers, and build a community around their work.
Before we get into the question does crowdfunding actually help content creators or those in the creative industry, let's get a little into what crowdfunding is. In an article translated to English originally published by Greek author Zorica Golić in 2014, Golić has states that crowdfunding has become this alternative financing option, especially for projects that struggle to obtain loans from traditional sources like banks or investors. Dannberg, T. describes crowdfunding is a form and part of crowd sourcing, and the typical user of a crowd sourcing platform is described as a middle to old, middle to upper-class, highly educated, married white man with high-speed internet connection.
Other than being a platform to help fund content creators, these crowdfunding platforms also serves as something that motivates creators and contributes to a sense of community. Additionally, crowdfunding helps build a sustainable fan base by connecting with backers, turning them into long-term supporters, as stated by Dannberg, T., 2017. But with it’s positive look, it also has this negative outlook to it. Now with the attention of social media, it has brought not only the interest but also scrutiny when it comes to crowdfunding as stated by Chin, Jones, McNutt & Pebler, 2014. Furter explained by Chin, Jones, McNutt & Pebbler, this draws criticism on duped funders, projects done by celebrities and movie studios whose main motive is to continue on exploiting their fans and audiences into funded projects they themselves can fund.
Examples I can see from my own personal observations The Try Guys, Watcher, while both were part of Buzzfeed, people associated with the company like Eugene Lee Yang, Zack Kornfeld, Keith Habersberger (Try Guys), or Ryan Bergara, Shane Madej, and Steven Lim (Watcher) eventually branched out and started their own companies. As someone who used to subscribe to The Try Guys' patreon, these crowdfunding sites allows fans to view scenes that were not included in their uploaded content on YouTube, early access to more videos or videos scheduled for release from days to a week ahead, or ability to have their feedback and suggestions taken by these content creators for their future content. Another example would be PBS Eons. People who subscribed to their Patreon would be given a shoutout at the end of the videos, but it depends on the rankings of contents they chose to subscribe. But these businesses had already gained a number of exposure, fans and followers that getting the financial support for crowdfunding wouldn’t really be an issue. So take a look on Jon Widegren. Widegren planned on traveling across the United States to really enjoy as well as getting inspiration from burger joints he visited. Widegren spent 3 more months in the States before returning to Stockholm and got to work on he’s new project, Flippin’ Burgers, which was a success thanks to crowdfunds.
In conclusion, does crowdfunding helps the creative industry and community? Yes. Yes it does. I’ve seen it help my friends who were art students who used Ko-Fi, Patreon to help fund their budget to fund their art supplies. And it has also helped me as a writer. I get paid to write certain stories on platforms like Tumblr for fans and in turn, I would be given small donations in my Ko-Fi account to help me financially and my research for any of these stories I’ve been commissioned to write.
References
Golić, Z., 2014. Advantages of crowdfunding as an alternative source of financing of small and medium-sized enterprises. Zbornik radova Ekonomskog fakulteta u Istočnom Sarajevu, (8), pp.39-48, viewed 26 November 2023.
Dannberg, T., 2017. Advantages and disadvantages with crowdfunding:-and who are the users?, viewed 27 November 2023.
Bennett, L., Chin, B. and Jones, B. (2015) ‘Crowdfunding: A New Media & Society special issue’, New Media & Society, 17(2), pp. 141–148, viewed 26 November 2023
‘Flippin’ burgers – sthlm’s best’, Truck Stop El Bulli, viewed 28 November 2023, <https://truckstopelbulli.wordpress.com/2013/01/30/flippin-burgers-sthlms-best>
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Their enemies name is zach???? like zach who???? kornfeld???? ouyama??? please let me know this is very important
they called him zen zack ¿ after deep research I think it’s this ghost hunter Zak bagans but idk who that man is either so i could be wrong
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