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mostlysignssomeportents · 16 days

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Even if you think AI search could be good, it won’t be good

TONIGHT (May 15), I'm in NORTH HOLLYWOOD for a screening of STEPHANIE KELTON'S FINDING THE MONEY; FRIDAY (May 17), I'm at the INTERNET ARCHIVE in SAN FRANCISCO to keynote the 10th anniversary of the AUTHORS ALLIANCE.

The big news in search this week is that Google is continuing its transition to "AI search" – instead of typing in search terms and getting links to websites, you'll ask Google a question and an AI will compose an answer based on things it finds on the web:

https://blog.google/products/search/generative-ai-google-search-may-2024/

Google bills this as "let Google do the googling for you." Rather than searching the web yourself, you'll delegate this task to Google. Hidden in this pitch is a tacit admission that Google is no longer a convenient or reliable way to retrieve information, drowning as it is in AI-generated spam, poorly labeled ads, and SEO garbage:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Googling used to be easy: type in a query, get back a screen of highly relevant results. Today, clicking the top links will take you to sites that paid for placement at the top of the screen (rather than the sites that best match your query). Clicking further down will get you scams, AI slop, or bulk-produced SEO nonsense.

AI-powered search promises to fix this, not by making Google search results better, but by having a bot sort through the search results and discard the nonsense that Google will continue to serve up, and summarize the high quality results.

Now, there are plenty of obvious objections to this plan. For starters, why wouldn't Google just make its search results better? Rather than building a LLM for the sole purpose of sorting through the garbage Google is either paid or tricked into serving up, why not just stop serving up garbage? We know that's possible, because other search engines serve really good results by paying for access to Google's back-end and then filtering the results:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Another obvious objection: why would anyone write the web if the only purpose for doing so is to feed a bot that will summarize what you've written without sending anyone to your webpage? Whether you're a commercial publisher hoping to make money from advertising or subscriptions, or – like me – an open access publisher hoping to change people's minds, why would you invite Google to summarize your work without ever showing it to internet users? Nevermind how unfair that is, think about how implausible it is: if this is the way Google will work in the future, why wouldn't every publisher just block Google's crawler?

A third obvious objection: AI is bad. Not morally bad (though maybe morally bad, too!), but technically bad. It "hallucinates" nonsense answers, including dangerous nonsense. It's a supremely confident liar that can get you killed:

https://www.theguardian.com/technology/2023/sep/01/mushroom-pickers-urged-to-avoid-foraging-books-on-amazon-that-appear-to-be-written-by-ai

The promises of AI are grossly oversold, including the promises Google makes, like its claim that its AI had discovered millions of useful new materials. In reality, the number of useful new materials Deepmind had discovered was zero:

https://pluralistic.net/2024/04/23/maximal-plausibility/#reverse-centaurs

This is true of all of AI's most impressive demos. Often, "AI" turns out to be low-waged human workers in a distant call-center pretending to be robots:

https://pluralistic.net/2024/01/31/neural-interface-beta-tester/#tailfins

Sometimes, the AI robot dancing on stage turns out to literally be just a person in a robot suit pretending to be a robot:

https://pluralistic.net/2024/01/29/pay-no-attention/#to-the-little-man-behind-the-curtain

The AI video demos that represent "an existential threat to Hollywood filmmaking" turn out to be so cumbersome as to be practically useless (and vastly inferior to existing production techniques):

https://www.wheresyoured.at/expectations-versus-reality/

But let's take Google at its word. Let's stipulate that:

a) It can't fix search, only add a slop-filtering AI layer on top of it; and

b) The rest of the world will continue to let Google index its pages even if they derive no benefit from doing so; and

c) Google will shortly fix its AI, and all the lies about AI capabilities will be revealed to be premature truths that are finally realized.

AI search is still a bad idea. Because beyond all the obvious reasons that AI search is a terrible idea, there's a subtle – and incurable – defect in this plan: AI search – even excellent AI search – makes it far too easy for Google to cheat us, and Google can't stop cheating us.

Remember: enshittification isn't the result of worse people running tech companies today than in the years when tech services were good and useful. Rather, enshittification is rooted in the collapse of constraints that used to prevent those same people from making their services worse in service to increasing their profit margins:

https://pluralistic.net/2024/03/26/glitchbread/#electronic-shelf-tags

These companies always had the capacity to siphon value away from business customers (like publishers) and end-users (like searchers). That comes with the territory: digital businesses can alter their "business logic" from instant to instant, and for each user, allowing them to change payouts, prices and ranking. I call this "twiddling": turning the knobs on the system's back-end to make sure the house always wins:

https://pluralistic.net/2023/02/19/twiddler/

What changed wasn't the character of the leaders of these businesses, nor their capacity to cheat us. What changed was the consequences for cheating. When the tech companies merged to monopoly, they ceased to fear losing your business to a competitor.

Google's 90% search market share was attained by bribing everyone who operates a service or platform where you might encounter a search box to connect that box to Google. Spending tens of billions of dollars every year to make sure no one ever encounters a non-Google search is a cheaper way to retain your business than making sure Google is the very best search engine:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Competition was once a threat to Google; for years, its mantra was "competition is a click away." Today, competition is all but nonexistent.

Then the surveillance business consolidated into a small number of firms. Two companies dominate the commercial surveillance industry: Google and Meta, and they collude to rig the market:

https://en.wikipedia.org/wiki/Jedi_Blue

That consolidation inevitably leads to regulatory capture: shorn of competitive pressure, the companies that dominate the sector can converge on a single message to policymakers and use their monopoly profits to turn that message into policy:

https://pluralistic.net/2022/06/05/regulatory-capture/

This is why Google doesn't have to worry about privacy laws. They've successfully prevented the passage of a US federal consumer privacy law. The last time the US passed a federal consumer privacy law was in 1988. It's a law that bans video store clerks from telling the newspapers which VHS cassettes you rented:

https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act

In Europe, Google's vast profits lets it fly an Irish flag of convenience, thus taking advantage of Ireland's tolerance for tax evasion and violations of European privacy law:

https://pluralistic.net/2023/05/15/finnegans-snooze/#dirty-old-town

Google doesn't fear competition, it doesn't fear regulation, and it also doesn't fear rival technologies. Google and its fellow Big Tech cartel members have expanded IP law to allow it to prevent third parties from reverse-engineer, hacking, or scraping its services. Google doesn't have to worry about ad-blocking, tracker blocking, or scrapers that filter out Google's lucrative, low-quality results:

https://locusmag.com/2020/09/cory-doctorow-ip/

Google doesn't fear competition, it doesn't fear regulation, it doesn't fear rival technology and it doesn't fear its workers. Google's workforce once enjoyed enormous sway over the company's direction, thanks to their scarcity and market power. But Google has outgrown its dependence on its workers, and lays them off in vast numbers, even as it increases its profits and pisses away tens of billions on stock buybacks:

https://pluralistic.net/2023/11/25/moral-injury/#enshittification

Google is fearless. It doesn't fear losing your business, or being punished by regulators, or being mired in guerrilla warfare with rival engineers. It certainly doesn't fear its workers.

Making search worse is good for Google. Reducing search quality increases the number of queries, and thus ads, that each user must make to find their answers:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

If Google can make things worse for searchers without losing their business, it can make more money for itself. Without the discipline of markets, regulators, tech or workers, it has no impediment to transferring value from searchers and publishers to itself.

Which brings me back to AI search. When Google substitutes its own summaries for links to pages, it creates innumerable opportunities to charge publishers for preferential placement in those summaries.

This is true of any algorithmic feed: while such feeds are important – even vital – for making sense of huge amounts of information, they can also be used to play a high-speed shell-game that makes suckers out of the rest of us:

https://pluralistic.net/2024/05/11/for-you/#the-algorithm-tm

When you trust someone to summarize the truth for you, you become terribly vulnerable to their self-serving lies. In an ideal world, these intermediaries would be "fiduciaries," with a solemn (and legally binding) duty to put your interests ahead of their own:

https://pluralistic.net/2024/05/07/treacherous-computing/#rewilding-the-internet

But Google is clear that its first duty is to its shareholders: not to publishers, not to searchers, not to "partners" or employees.

AI search makes cheating so easy, and Google cheats so much. Indeed, the defects in AI give Google a readymade excuse for any apparent self-dealing: "we didn't tell you a lie because someone paid us to (for example, to recommend a product, or a hotel room, or a political point of view). Sure, they did pay us, but that was just an AI 'hallucination.'"

The existence of well-known AI hallucinations creates a zone of plausible deniability for even more enshittification of Google search. As Madeleine Clare Elish writes, AI serves as a "moral crumple zone":

https://estsjournal.org/index.php/ests/article/view/260

That's why, even if you're willing to believe that Google could make a great AI-based search, we can nevertheless be certain that they won't.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/15/they-trust-me-dumb-fucks/#ai-search

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

djhughman https://commons.wikimedia.org/wiki/File:Modular_synthesizer_-_%22Control_Voltage%22_electronic_music_shop_in_Portland_OR_-_School_Photos_PCC_%282015-05-23_12.43.01_by_djhughman%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

#pluralistic #twiddling #ai #ai search #enshittification #discipline #google #search #monopolies #moral crumple zones #plausible deniability #algorithmic feeds

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wannaeatramyeon · 1 year

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I love everything you write! Can I request some headcanons for Gun/Goo, crewheads, and the J-Highers? You can choose what you're comfortable writing about

Thanks anon! Just... hc? Ohh this is extremely wide-ranging, I'm panicking. Hope you don't mind if I go for a list with the tiniest sprinkling of hc.

Lookism Boys & Love Languages

Maxed out 2 per person. I feel like I need to explain myself for a few. Some are a vibe, some have an actual reason, some are just bullshit

Giving

Acts of service

Vin Jin: If he likes you, he will be running little errands and doing things for you. He'll grumble and beat himself up for being a simp as he does it, but he does do it.

Jibeom Kwak: Would do anything for his bros, and now that includes you too.

Gun Park: an absolute gentleman. Silently observing and anticipates your needs before you need to ask.

+ Daniel Park, Jay Hong, Zack Lee, Jake Kim, Samuel Seo, Jace Park, Warren Chae, Ryuhei Kuroda, Xiaolong

Physical Touch

Xiaolong: once he is used to you, then absolutely physical touch. This guy is so touch starved, when was the last time he even had an embrace where it wasn't riddled with guilt? Will never get over being able to just reach out and place his hand on your leg, or put his arm around his shoulders. Same reason why he likes to receive.

+ Vin Jin, Logan Lee, Ryuhei Kuroda.

Words of Affirmation

Warren Chae: He's so quiet usually, and never has been very vocal with Sally but she also didn't initially return his affections. Canonically, his sentences and speech got better with his confidence so once you're together? Warren really finds his voice and adores showering you in praises and telling you how much he loves you.

Jihan Kwak: Vibe that he is flirtatious as hell, muttering a lot of sweet nothings that will make you blush and your pulse race.

+ NOT Goo Kim: Honeyed words flow from his mouth to anyone and everyone. Don't bank on anything he says holding a grain of truth.

+ NOT Jake Kim: A bit like Goo Kim, a lot of shit runs from his mouth. Sorry Jake. Jokes, pick-up lines, flirtations, puns. You can't take him seriously half the time and he does it with pretty much everyone.

Quality Time

DG/James Lee: Time is extremely limited for this k-pop idol and one-time limb detacher. If he spends time with you, he must really like you.

Hudson Ahn: Very busy man training, keeping an eye on Ansan and his lackeys, eating snakes in the middle of nowhere with Taesoo. Doesn't give up his time and focus for just anyone.

+ Daniel Park, Zack Lee, Vasco Tabasco, Johan Seong, Gun Park, Goo Kim, Eli Jang, Eugene, Sinu Han, Jace Park

Gifts

Jay Hong: Hard one to place, act of service then split between Gifts and Quality Time but Jay likes traditional gift-giving. Also protects and looks after others with his money too. Will literally buy your way out of trouble. Our capitalist king.

Logan Lee: It's canon.

Johan Seong: To be honest, I imagine him a bit like an outdoor cat, going on adventures and bringing you back gifts that he thinks you'll like. A pair of shoes mysteriously in your size and a bit worn, or maybe just a random flower that was pretty. It was totally Eden and Miro that picked it, not him. Stop looking at him like that!

+Goo Kim, Samuel Seo

Receiving

Acts of service

Actions may speak louder than words, but more because these guys have god complexes and loves you doing things for them.

+ Vin Jin, Goo Kim, Samuel Seo

Physical Touch

Vasco Tabasco: once he's over how deviant touching one another is, he doesn't want you to keep your hands off him. He has a limit though, so please keep the touches quite innocent and pure. Hand holding? YES. Pinching his butt? OBSCENE! (but... maybe... that's ok too.)

DG/James Lee and Gun Park: Not ever on the receiving end of tender touches. Moreso that they're not going to let just anyone get their grubby mitts on them. Something as casual as you linking your arm through theirs? It's different. It's unusual. It's... Nice.

+ Johan Seong, Eugene, Jace Park, Warren Chae, Ryuhei Kuroda, Xiaolong, Hudson Ahn

Words of Affirmation

Daniel Park: Hangover from his childhood, where the only compliments are from his mom. Always nice for him to hear clearly and loudly your love for him. Actually praising his looks though, he can take it or leave it.

Jake Kim: As mentioned, he chats so much shit that he sometimes forgets that being on the receiving end of sincere, loving words can really be beautiful. Especially if they're from you. Genuine compliments and praise will make him blush.

Jibeom Kwak: Middle child syndrome for this and quality time love languages. Attention, please.

+ Zack Lee, Vasco Tabasco, Vin Jin, Jake Kim, Samuel Seo, Jace Park, Warren Chae

Quality Time

What's there to explain? They can't get enough of you. Even something as simple as sitting side by side, scrolling on your own phones. Just being in your presence is enough.

+ Daniel Park, Jay Hong, Zack Lee, Logan Lee, Johan Seong, Jake Kim, Gun Park, Eli Jang, Sinu Han, Ryuhei Kuroda, Jibeom Kwak

Gifts

Goo Kim: Here's a whole little drabble about this. He doesn't need expensive gifts, just tiny small things to show that he's on your mind. Yeah, almost as proof because he's an idiot like that.

Sinu Han: Can't you hear him giggling like a schoolgirl if you handed him a pretty leaf or something?

+ NOT Daniel Park: Jay gave him a wholeass designer wardrobe, and while he was grateful and was clueless about the cost, he didn't seem as fussed as someone who would truly appreciate it as a love language. Finds small things equally nice too.

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rafijaman · 6 months

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The Basics of Digital Marketing For Beginners

Tips for Beginners

As a digital marketing beginner, you don’t have to feel intimidated or lost. Here are some tips to make digital marketing for beginners easier to grasp and get going.

Know everything you can about brand awareness

Building brand awareness is an essential element to your marketing strategy and your success. Start out by knowing everything you can about it and its benefits.

Essentially, brand awareness is the recognition and familiarization by others of your brand, product, or service. To boost such awareness, you will need to help consumers learn more about your business, the products or services you offer, and what makes you stand out from your competitors.

There are several ways to build brand awareness. Consistency in how you present your brand across channels and platforms will be key. Consumers will be able to look at a blog or social media post and instantly know it’s yours if you do it right.

SEO is everywhere

Search engine optimization (SEO) is everywhere today! Once you acknowledge this, it’s time to get in the game by understanding how SEO works and ways to use it to your advantage.

Sure, it can be a little intimidating at first, so start slow and easy. Identify keywords and phrases that your target audience uses to conduct searches. Incorporate these into all your content so your audience can find you more easily. From here, you’ll want to consider a link-building strategy to boost your SEO even more.

If you start feeling anxious, remember to take action one step at a time and keep learning all you can about SEO techniques and available tools. Soon you’ll be using it to increase website traffic, gain higher-quality leads, and more.

Discover the online potential of your brand

One of the most empowering moments that can occur as a digital marketer is to discover the online potential of your brand. Digital marketing is the perfect avenue for generating high-quality leads that result in more interaction with your brand and, ultimately, higher sales.

You may discover opportunities to offer webinars to customers, create courses, sponsor events, or become a thought leader in your field. The online potential of your brand is vast, and cashing in on that is possible with targeted marketing and planning.

Get to Really Know Your Customers

While you may already know everything about your product or service, it is essential to step away from that and get to really know your customers. By doing so, you can build a better marketing strategy that appeals to them and other potential customers.

Conduct your own market research by sending out surveys to existing customers and by asking for feedback. Closely study customer reviews and comments to gain a sense of what they want most. Learn all you can about who they are, what they want or need, and the type of interests they have.

Once you collect this information and start to understand your customers, develop your buyer personas. You will use these to plan your marketing strategy and the type of content to share.

Build a significant presence on social media

Consumers today spend tons of time on social media platforms. Since that is where they are, it is where you should be also. The goal is to build a significant presence on one or more platforms.

Create your social profile to match your brand and how you present yourself on your website. Now it’s time to start publishing content. Consider mixing it up a bit at times, providing informative, educational, or entertaining content to show your brand’s confidence and personality. Don’t just focus only on your products or services, but add posts that speak to your target audience’s interests and desires.

Online consumers are highly visual these days, so be sure to always include the highest quality videos and images with your posts. As you gain more followers, increase your interaction with them by responding to comments. You can even use interactive content to draw them in further.

#digital marketer #digital marketing #tips #service provider #personal blog #marketing #digital services #online marketing #online business #business #marketing strategy #marketing sales software #marketing agency #marketing digital #entrepreneur #startup #sales

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yeyinde · 8 months

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what’s been on the reading list lev I’m personally interested in what you’ve been enjoying !!

Hiya!!! I'm reading some poems by Midang (Seo Jeong-ju), and my favourites are Haze, the Crane, Prayer I, and Prayer II. I've also been skimming through Norse Mythology by Gunnar Hylnsson. Not much else has been on the reading list, unfortunately. But I have been reading a tonne of fanfic.

I've linked some of the ones I've read this week under the cut if you want to check them out. I def recommend them! 🖤

Pi's Lullaby by T_pock - Hannigram. There's writing, and then there's writing. Also, imo, best characterisation of Hannibal and Will.

something (just like this) by OfMermaids - Izuku Midoriya x reader. Obsessed with this, truly. Their prose is gorgeous. Also, it was their Bakugou fic (and Blue Card) that actually endeared me to x Reader, and got me back into writing in the first place. TMYK.

Single Dad!Leon by @konigbabe - Leon Kennedy x Reader. Seriously peerless in terms of quality.

Animalic by @moondirti - Miguel O'Hara x Reader. It's honestly the best, but it's Dee so that's just a given.

Designer Dress by @halfmoth-halfman - Price x Canary. A must-read if you like Price. Or just good writing in general.

Late Night Texts and Nowhere by @undercoverpena - Javier Peña x Reader/Javier Peña x Luna. My comfort fic. One that I've been desperately needing between the hurricane, a new dog, and being sick.

Poisoned Apple by surveycorpsjean - SoapGhost goodness. Super smutty. But the banter? Top tier.

handsome stranger au by @alittleposhtoad - Price x Reader. It's just so cosy. It's a warm drink on a chilly November day. Very quickly becoming one of my all-time favourites for Price.

The Permanent Efficacy of Grace by hahaharley - Jacob Seed x Deputy. Obsessed with this fic. I can't even articulate how much I adore it.

Swallow by NoFootprintsInSand - John Seed x Deputy. Genuinely don't think I've read writing more beautiful or poetic in my life. Def an instant fave.

#a little bit of a fic rec but more so just some of my open fic tabs lmao #but i def recommend checking out Midang if you like poetry #some of them really capture the summer-fall cusp feeling #i do think a lot of the rhyming nuance is lost when it's translated #but even in a language it wasn't originally meant to be in its absolutely gorgeous

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cindylouwho-2 · 2 months

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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK.

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common. You can read the full study here.

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped.

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview.

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones.

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google.

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from.

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time.

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January.

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t.

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia.

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population.

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only.

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram.

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works.

Instagram is still beta testing longer Reels for some users.

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication.

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know.

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site.

Google is paying Reddit to scrape its content through the API instead of from the web.

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go.

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works.

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy.

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram.

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked.

Tumblr

Tumblr will be selling data access to AI companies.

YouTube

This is a pretty decent article on YouTube SEO.

(CONTENT) MARKETING (includes blogging, emails, and strategies)

Small and micro-businesses need an email list. An email list is:

portable (unlike most social media followers or marketplace buyers)

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through.

Find out how to get people to read all the way to the end of your content.

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6.

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)

Google Ads can now be tracked in Google Analytics 4.

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023.

STATS, DATA, TRACKING

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out.

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers. For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone.

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items.

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

#ecommerce #seo #social media #search engine optimization #microbusiness #content marketing #cindylouwho2

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marketingprofitmedia · 7 months

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Boost Your Online Presence: A Beginner's Guide How to Increasing Website Traffic

In today’s digital age, where the virtual world reigns supreme, a robust online presence is your ticket to success. Whether you’re an aspiring blogger, an e-commerce entrepreneur, or a passionate individual looking to make your mark, increasing website traffic is the first step towards achieving your online aspirations. Welcome to our comprehensive guide, Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic.

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In this digital journey, we will explore the subtleties of maximising your presence on the web in order to achieve your goals. We’ve got you covered in every aspect of digital marketing, from perfecting the science of Search Engine Optimisation (SEO) to capitalising on the influence of content marketing and social media tactics. By the time you reach the conclusion of this route, you’ll be well-versed in the techniques that will bring an avalanche of visitors to your website and help you achieve your goals in the digital world. So buckle up, because we’re about to go on an incredible journey together!

Why Does Website Traffic Matter?

Website traffic is the lifeblood of your online presence. It’s a reflection of your website’s visibility and reach. More traffic means increased opportunities for achieving your goals, whether it’s growing your brand, generating leads, making sales, or sharing your passion. In essence, website traffic is the fuel that propels your online success, making it a fundamental metric to track and improve.

1. What is Website Traffic?

Website traffic refers to the number of visitors who access your website. It’s a crucial metric that measures your online reach. Understanding the sources and types of website traffic is the first step toward boosting your online presence.

Organic Traffic: Visitors who find your site through search engines like Google.

Direct Traffic: People who access your site directly, either by typing the URL or using bookmarks.

Referral Traffic: Visitors who arrive at your site through links from other websites.

Social Media Traffic: Traffic generated through social media platforms.

Paid Traffic: Visitors acquired through paid advertising, like Google Ads.

2. Setting Realistic Goals

Setting realistic goals is the compass that guides your journey towards a thriving online presence. By defining clear and achievable objectives, you create a roadmap for success. These goals might encompass increasing monthly visitors, boosting newsletter sign-ups, or improving conversion rates. Realistic goals provide direction and motivation, helping you measure and celebrate your progress in the dynamic world of digital presence.

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3. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art of enhancing your website’s visibility in search engine results. It’s a multifaceted strategy encompassing on-page and off-page techniques. On-page SEO involves optimizing individual pages with relevant keywords and quality content. Off-page SEO, on the other hand, focuses on building authority through backlinks and social signals. Together, these efforts improve your website’s rank, making it easier for potential visitors to find your online content. It’s all about making your website more visible to search engines like Google.

On-Page SEO

On-page SEO involves optimizing individual web pages for search engines. Here are key factors to consider:

Keywords: Choose relevant keywords for each page and incorporate them naturally in your content.

Meta Titles and Descriptions: Craft compelling meta titles and descriptions to encourage clicks from search results.

Quality Content: Create informative and engaging content that keeps visitors on your site.

Page Speed: Ensure your website loads quickly to improve user experience.

Off-Page SEO

Off-page SEO focuses on activities outside your website that impact your online presence:

Backlinks: Build high-quality backlinks from reputable websites to boost your site’s authority.

Social Signals: Engage on social media to increase your content’s visibility and shareability.

Local SEO: If you have a physical location, optimize for local search to attract nearby customers.

4. Mobile Optimization

Mobile optimization is the process of tailoring your website to provide an excellent user experience on smartphones and tablets. With mobile devices dominating internet access, optimizing for them is essential. It enhances your site’s speed, layout, and functionality on smaller screens, making it more user-friendly. Mobile optimization not only improves SEO but also ensures you don’t miss out on potential visitors. Here’s why:

Mobile-friendliness boosts your SEO ranking.

It improves the user experience.

Increases the likelihood of retaining mobile visitors.

5. Quality Content Creation

Quality content creation is the cornerstone of engaging and retaining website visitors. It involves in-depth research, understanding your audience’s interests, and crafting valuable, informative, and engaging material. Using multimedia elements like images, videos, and infographics enriches the user experience. Employing storytelling techniques also adds an emotional touch, making your content more relatable and shareable, ultimately driving increased website traffic. Consider the following tips:

Research your target audience and their interests.

Develop a content calendar for consistency.

Use multimedia elements like images, videos, and infographics.

Incorporate storytelling to engage readers emotionally.

6. Blogging and Guest Posting

Blogging and guest posting are dynamic tools for driving website traffic. Through regular, informative, and shareable blog posts, you engage your audience. Guest posting on reputable websites in your niche extends your reach to a broader audience, enhancing your brand’s visibility. It’s a two-pronged approach, combining your content’s magnetism and the reach of established platforms, ensuring your website benefits from increased traffic and exposure.

7. Choosing the Right Platforms

Choosing the right social media platforms is vital. Each platform caters to distinct demographics and interests. Facebook suits various niches, while Instagram emphasizes visuals. LinkedIn excels for B2B and professional networking, while Pinterest thrives in DIY and recipe niches. Twitter offers real-time engagement and news updates. By picking platforms aligned with your audience and niche, you maximize your online presence and potential traffic. Choose the right ones based on your niche and target audience.

Facebook: Ideal for a wide range of niches, especially B2C businesses.

Instagram: Visual-focused, great for lifestyle, fashion, and travel niches.

LinkedIn: Best for B2B businesses and professional networking.

Pinterest: Perfect for DIY, crafts, and recipes.

Twitter: Excellent for real-time engagement and news updates.

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8. Consistency and Engagement

Consistency and engagement are the dynamic duo of social media success. Regular, engaging posts maintain your presence in followers’ minds, fostering a loyal audience. Responding to comments, asking questions, and running polls or contests spark interaction. By maintaining an active and engaging social media presence, you not only boost website traffic but also build a vibrant community around your brand.

Conclusion

As we reach the conclusion of our online presence-boosting expedition, you’ve gained a treasure trove of insights. Remember, this journey is ongoing, marked by evolving strategies and the need for adaptability. With clear goals, SEO prowess, captivating content, and a dynamic social media presence, your website traffic is set to soar. The digital realm is your canvas; success depends on your creative brushstrokes. So, keep innovating, stay tuned to emerging trends, and continue crafting your digital masterpiece. Your flourishing online presence awaits!

FAQs

1. How long does it take to see results from SEO efforts?

The timeline for SEO results can vary. Some changes may lead to immediate improvements, while others, like building backlinks, can take several months to impact your rankings significantly. It’s a long-term strategy, and patience is key.

2. Do I need to be on all social media platforms?

No, it’s not necessary to be on every social media platform. Choose the ones that align with your niche and target audience. Quality over quantity is more important in social media marketing.

3. What’s the ideal blog post length for SEO?

The ideal blog post length can vary, but longer, comprehensive content tends to perform better in search engines. Aim for 1,500–2,500 words for in-depth articles, but don’t sacrifice quality for length.

4. How can I monitor my website’s performance?

You can use various tools like Google Analytics and Search Console to monitor your website’s performance. These tools provide insights into your traffic, user behavior, and SEO data.

5. What are the most common SEO mistakes to avoid?

Common SEO mistakes include keyword stuffing, neglecting mobile optimization, ignoring backlinks, and not creating high-quality content. Avoid these to ensure your SEO efforts are effective.

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Affiliate Disclaimer :

This article Contain may be affiliate links, which means I receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. While we receive affiliate compensation for reviews / promotions on this article, we always offer honest opinions, users experiences and real views related to the product or service itself. Our goal is to help readers make the best purchasing decisions, however, the testimonies and opinions expressed are ours only. As always you should do your own thoughts to verify any claims, results and stats before making any kind of purchase. Clicking links or purchasing products recommended in this article may generate income for this product from affiliate commissions and you should assume we are compensated for any purchases you make. We review products and services you might find interesting. If you purchase them, we might get a share of the commission from the sale from our partners. This does not drive our decision as to whether or not a product is featured or recommended.

Source : Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic

Thanks for reading my article on “Boost Your Online Presence: A Beginner’s Guide How to Increasing Website Traffic“, hope it will help!

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marketingmaihul · 28 days

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What is SEO ?

SEO, or Search Engine Optimization, is a set of practices and strategies aimed at improving a website's visibility and ranking on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements, making it more relevant to search engine algorithms and user queries.

Key Components of SEO:

Keywords: Keyword Research: Identify and target relevant keywords that potential users are likely to search for. Understanding user intent is crucial for selecting the right keywords.

On-Page Optimization: Title Tags and Meta Descriptions: Craft compelling and relevant title tags and meta descriptions for each page to encourage clicks from search engine results pages (SERPs). Header Tags (H1, H2, etc.): Structure content using header tags to make it more readable for both users and search engines. Keyword Placement: Place keywords strategically within content, headers, and meta tags for better relevance.

Content Quality:High- Quality Content: Create informative, valuable, and engaging content that addresses user queries. Search engines prioritize content that provides value to users. Fresh and Updated Content: Regularly update and add new content to keep the website relevant and appealing to both users and search engines.

Backlinks: Link Building: Build high-quality backlinks from reputable and relevant websites. Backlinks are a key factor in search engine algorithms and contribute to a website's authority.

Technical SEO: Site Structure: Ensure a well-organized and easily navigable site structure. Use clean URLs, and implement breadcrumbs for better user experience and search engine crawling. Site Speed: Optimize website loading speed for better user experience and improved search engine rankings. Compress images, leverage browser caching, and minimize server response time. Mobile-Friendly Design: Ensure that the website is mobile-friendly, as Google considers mobile compatibility in its ranking algorithm.

User Experience (UX):User-Friendly Design: Create a user-friendly website design that encourages easy navigation and a positive overall experience. Page Responsiveness: Ensure that web pages adapt to various screen sizes and devices for a seamless user experience.

Local SEO: Google My Business (GMB): Optimize your Google My Business listing for local searches. Provide accurate business information, including name, address, phone number, and business hours.

Analytics and Reporting: Monitoring and Analysis: Use analytics tools like Google Analytics to track website performance, user behavior, and key metrics. Regular monitoring allows for data-driven decision-making and continuous improvement.

Why SEO is Important:

Increased Visibility: SEO enhances a website's visibility in search engine results, increasing the likelihood of attracting organic traffic.

Credibility and Trust: Websites that appear higher in search results are often perceived as more credible and trustworthy by users.

Cost-Effective Marketing: Organic traffic generated through SEO is essentially free, providing a cost-effective alternative to paid advertising.

User-Centric Approach: SEO focuses on providing a positive user experience, aligning with search engines' efforts to deliver relevant and valuable results to users.

Competitive Advantage: A well-optimized website gains a competitive edge, outranking competitors in search engine results and attracting more users.

Adaptability to Algorithm Changes: SEO professionals adapt to changes in search engine algorithms, ensuring that the website remains in compliance and maintains its ranking.

In summary, SEO is a multifaceted strategy that involves optimizing various aspects of a website to improve its visibility, relevance, and user experience on search engines. It is a fundamental component of digital marketing, contributing to a website's overall success in attracting and retaining online audiences.

#digital marketing #digital media #seo

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kushitworld · 6 months

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Maximizing Your Taxi Business’s Online Presence: A Comprehensive SEO Guide

In today’s digital age, having a strong online presence is crucial for the success of any business, and taxi services are no exception. With the increasing reliance on the internet to find transportation options, it’s imperative for taxi companies to optimize their online visibility. Search Engine Optimization (SEO) is the key to achieving this goal. In this comprehensive guide, we’ll explore how taxi businesses can maximize their online presence through effective SEO strategies.

1. Keyword Research: The Foundation of SEO

Keyword research is the first and most crucial step in optimizing your taxi business’s online presence. Identify keywords and phrases potential customers are likely to use when searching for taxi services in your area. Tools like Google’s Keyword Planner can assist you in finding relevant keywords and assessing their search volume and competition.

For example, if your taxi company operates in New York City, relevant keywords might include “NYC taxi service,” “New York cab,” or “taxi near me.” Incorporate these keywords strategically throughout your website content, including your homepage, service pages, and blog posts.

2. Optimize Your Website for Mobile Users

In the age of smartphones, a mobile-responsive website is non-negotiable. Search engines like Google prioritize mobile-friendly websites in their rankings. A responsive design ensures that your site adapts to different screen sizes, providing a seamless experience for users on smartphones and tablets. This enhances user satisfaction and, subsequently, your search engine rankings.

3. Create Quality Content

High-quality, informative, and engaging content is the cornerstone of SEO success. Regularly publishing blog posts and articles related to taxi services, local events, and travel tips can attract visitors and keep them engaged. The longer visitors stay on your website, the better your SEO ranking. Content can also incorporate relevant keywords naturally, improving your visibility in search results.

4. Claim and Optimize Your Google My Business Listing

Google My Business (GMB) is a powerful tool for local SEO. Claim and optimize your GMB listing to ensure your taxi business appears in local search results and on Google Maps. Provide accurate information, including your business name, address, phone number, and hours of operation. Encourage customers to leave reviews, as positive reviews can boost your ranking.

5. Optimize Your Meta Tags

Meta tags, including meta titles and meta descriptions, play a significant role in SEO. Craft compelling meta titles that include your target keywords and meta descriptions that provide a brief but enticing overview of your services. These elements are what users see on search engine results pages, and they can significantly impact click-through rates.

6. Backlink Building

Backlinks, or links from other reputable websites to your own, are a strong signal to search engines that your site is authoritative and valuable. Reach out to local business directories, travel websites, and related industry publications to secure backlinks. Quality is more important than quantity, so focus on acquiring links from trusted sources.

7. Speed Up Your Website

A slow website can harm your SEO efforts. Visitors are more likely to leave if a page takes too long to load. Compress images, minimize code, and leverage content delivery networks (CDNs) to speed up your site. Tools like Google PageSpeed Insights can help you identify and rectify speed issues.

8. Monitor and Analyze Your Performance

Regularly monitoring your website’s performance is essential for success. Use tools like Google Analytics to track visitor behavior, source of traffic, and conversions. Adjust your SEO strategy based on the data, continually improving your online presence.

9. Utilize Social Media

While not a direct SEO factor, a strong social media presence can indirectly impact your online visibility. Share your blog posts and engage with your audience on platforms like Facebook, Twitter, and Instagram. Social media can help drive traffic to your website and boost your overall online presence.

10. Stay Informed and Adapt

The world of SEO is ever-evolving. Search engines frequently update their algorithms, and best practices change over time. To maintain a strong online presence, stay informed about the latest trends and adapt your SEO strategy accordingly.

In conclusion, a comprehensive SEO strategy is essential for maximizing your taxi business’s online presence. By conducting keyword research, optimizing your website for mobile, creating quality content, claiming your Google My Business listing, and implementing these other tips, you can enhance your visibility in local search results, attract more customers, and ultimately grow your taxi business. Remember that SEO is an ongoing process, so continuous efforts are key to long-term success in the digital age.

Source: https://kushitworld.com/2023/10/31/maximizing-your-taxi-businesss-online-presence-a-comprehensive-seo-guide/

#india #kushitworld #saharanpur #itcompany #seo #seoservices #webdevelopment #digitalmarketing #websitedesigning #digital marketing #TaxiSEOGuide #TaxiOnlinePresence #TaxiBusinessGrowth #TaxiMarketingStrategy #LocalTaxiSEO #TaxiWebsiteOptimization #TaxiSEOEssentials

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optimizacijasajta · 8 months

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RankBrain is a machine learning algorithm that Google uses to help rank websites in search results. It is one of the most important factors in Google's ranking algorithm, and it is constantly evolving.

To effectively rank in the future, you need to understand how RankBrain works and how you can optimize your website for it. Here are some tips:

Create high-quality content. RankBrain is trained on a massive dataset of text and code, so it is able to understand the quality of your content. Create high-quality content that is relevant to your target audience and that is well-written and informative.

Optimize your website for search engines. This includes using relevant keywords in your title tags, meta descriptions, and throughout your content. You should also make sure that your website is mobile-friendly.

Build backlinks to your website. Backlinks are links from other websites to your own. Backlinks are a signal to Google that your website is authoritative and trustworthy. You can build backlinks by creating high-quality content that other websites will want to link to, and by guest blogging on other websites in your industry.

Promote your content. Once you have created high-quality content, you need to promote it so that people can find it. You can promote your content on social media, through email marketing, and by guest blogging on other websites. You can also promote your content by submitting it to directories and by running paid advertising campaigns.

In addition to the above tips, there are a few other things you can do to effectively rank in the future:

Keep up with the latest SEO trends. The SEO landscape is constantly changing, so it is important to keep up with the latest trends. You can do this by reading industry blogs, attending industry events, and following SEO experts on social media.

Use data to inform your SEO strategy. You can use data from analytics tools to see what content is performing well and what content is not performing well. This data can help you to create more of the content that your audience wants to see.

Be patient. It takes time to rank in search results, especially for competitive keywords. Don't expect to see results overnight. Just keep creating high-quality content, building backlinks, and promoting your content, and you will eventually see results.

By following the tips above, you can improve your chances of ranking effectively in the future.

Here are some additional tips specifically for RankBrain:

Focus on long-tail keywords. RankBrain is better at understanding long-tail keywords than short-tail keywords. This is because long-tail keywords are more specific and informative.

Create content that is relevant to your target audience. RankBrain is able to understand the context of your content and the intent of your target audience. This means that you need to create content that is relevant to your target audience and that meets their needs.

Use a variety of content formats. RankBrain is able to understand a variety of content formats, including text, images, videos, and audio. This means that you can create content in a variety of formats to reach your target audience and improve your ranking.

Keep your website up-to-date. RankBrain favors websites that are fresh and up-to-date. This means that you need to update your website on a regular basis with new content.

By following these tips, you can optimize your website for RankBrain and improve your chances of ranking effectively in the future.

Mapiranje ključnih reči

#seo #seo srbija #dizajn #optimizacija sajta #optimizacijasajta #seo expert srbija #seo blog #ranking #RANK BRAIN #SEARCH #OPTIMIZED #video seo #linkedin #linkedin seo #linkedin marketing

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mostlysignssomeportents · 3 months

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Google reneged on the monopolistic bargain

I'm on tour with my new novel The Bezzle! Catch me TONIGHT in SALT LAKE CITY (Feb 21, Weller Book Works) and TOMORROW in SAN DIEGO (Feb 22, Mysterious Galaxy). After that, it's LA, Seattle, Portland, Phoenix and more!

A funny thing happened on the way to the enshittocene: Google – which astonished the world when it reinvented search, blowing Altavista and Yahoo out of the water with a search tool that seemed magic – suddenly turned into a pile of shit.

Google's search results are terrible. The top of the page is dominated by spam, scams, and ads. A surprising number of those ads are scams. Sometimes, these are high-stakes scams played out by well-resourced adversaries who stand to make a fortune by tricking Google:

https://www.nbcnews.com/tech/tech-news/phone-numbers-airlines-listed-google-directed-scammers-rcna94766

But often these scams are perpetrated by petty grifters who are making a couple bucks at this. These aren't hyper-resourced, sophisticated attackers. They're the SEO equivalent of script kiddies, and they're running circles around Google:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Google search is empirically worsening. The SEO industry spends every hour that god sends trying to figure out how to sleaze their way to the top of the search results, and even if Google defeats 99% of these attempts, the 1% that squeak through end up dominating the results page for any consequential query:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Google insists that this isn't true, and if it is true, it's not their fault because the bad guys out there are so numerous, dedicated and inventive that Google can't help but be overwhelmed by them:

https://searchengineland.com/is-google-search-getting-worse-389658

It wasn't supposed to be this way. Google has long maintained that its scale is the only thing that keeps us safe from the scammers and spammers who would otherwise overwhelm any lesser-resourced defender. That's why it was so imperative that they pursue such aggressive growth, buying up hundreds of companies and integrating their products with search so that every mobile device, every ad, every video, every website, had one of Google's tendrils in it.

This is the argument that Google's defenders have put forward in their messaging on the long-overdue antitrust case against Google, where we learned that Google is spending $26b/year to make sure you never try another search engine:

https://www.bloomberg.com/news/articles/2023-10-27/google-paid-26-3-billion-to-be-default-search-engine-in-2021

Google, we were told, had achieved such intense scale that the normal laws of commercial and technological physics no longer applied. Take security: it's an iron law that "there is no security in obscurity." A system that is only secure when its adversaries don't understand how it works is not a secure system. As Bruce Schneier says, "anyone can design a security system that they themselves can't break. That doesn't mean it works – just that it works for people stupider than them."

And yet, Google operates one of the world's most consequential security system – The Algorithm (TM) – in total secrecy. We're not allowed to know how Google's ranking system works, what its criteria are, or even when it changes: "If we told you that, the spammers would win."

Well, they kept it a secret, and the spammers won anyway.

A viral post by Housefresh – who review air purifiers – describes how Google's algorithmic failures, which send the worst sites to the top of the heap, have made it impossible for high-quality review sites to compete:

https://housefresh.com/david-vs-digital-goliaths/

You've doubtless encountered these bad review sites. Search for "Best ______ 2024" and the results are a series of near-identical lists, strewn with Amazon affiliate links. Google has endlessly tinkered with its guidelines and algorithmic weights for review sites, and none of it has made a difference. For example, when Google instituted a policy that reviewers should "discuss the benefits and drawbacks of something, based on your own original research," sites that had previously regurgitated the same lists of the same top ten Amazon bestsellers "peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look."

But these grandiose claims – like the 67 air purifiers supposedly tested in Better Homes and Gardens's Des Moines lab – result in zero in-depth reviews and no published data. Moreover, these claims to rigorous testing materialized within a few days of Google changing its search ranking and said that high rankings would be reserved for sites that did testing.

Most damning of all is how the Better Homes and Gardens top air purifiers perform in comparison to the – extensively documented – tests performed by Housefresh: "plagued by high-priced and underperforming units, Amazon bestsellers with dubious origins (that also underperform), and even subpar devices from companies that market their products with phrases like ‘the Tesla of air purifiers.’"

One of the top ranked items on BH&G comes from Molekule, a company that filed for bankruptcy after being sued for false advertising. The model BH&G chose was ranked "the worst air purifier tested" by Wirecutter and "not living up to the hype" by Consumer Reports. Either BH&G's rigorous testing process is a fiction that they infused their site with in response to a Google policy change, or BH&G absolutely sucks at rigorous testing.

BH&G's competitors commit the same sins – literally, the exact same sins. Real Simple's reviews list the same photographer and the photos seem to have been taken in the same place. They also list the same person as their "expert." Real Simple has the same corporate parent as BH&G: Dotdash Meredith. As Housefresh shows, there's a lot of Dotdash Meredith review photos that seem to have been taken in the same place, by the same person.

But the competitors of these magazines are no better. Buzzfeed lists 22 air purifiers, including that crapgadget from Molekule. Their "methodology" is to include screenshots of Amazon reviews.

A lot of the top ranked sites for air purifiers are once-great magazines that have been bought and enshittified by private equity giants, like Popular Science, which began as a magazine in 1872 and became a shambling zombie in 2023, after its PE owners North Equity LLC decided its googlejuice was worth more than its integrity and turned it into a metastatic chumbox of shitty affiliate-link SEO-bait. As Housefresh points out, the marketing team that runs PopSci makes a lot of hay out of the 150 years of trust that went into the magazine, but the actual reviews are thin anaecdotes, unbacked by even the pretense of empiricism (oh, and they loooove Molekule).

Some of the biggest, most powerful, most trusted publications in the world have a side-hustle in quietly producing SEO-friendly "10 Best ___________ of 2024" lists: Rolling Stone, Forbes, US News and Report, CNN, New York Magazine, CNN, CNET, Tom's Guide, and more.

Google literally has one job: to detect this kind of thing and crush it. The deal we made with Google was, "You monopolize search and use your monopoly rents to ensure that we never, ever try another search engine. In return, you will somehow distinguish between low-effort, useless nonsense and good information. You promised us that if you got to be the unelected, permanent overlord of all information access, you would 'organize the world's information and make it universally accessible and useful.'"

They broke the deal.

Companies like CNET used to do real, rigorous product reviews. As Housefresh points out, CNET once bought an entire smart home and used it to test products. Then Red Ventures bought CNET and bet that they could sell the house, switch to vibes-based reviewing, and that Google wouldn't even notice. They were right.

https://www.cnet.com/home/smart-home/welcome-to-the-cnet-smart-home/

Google downranks sites that spend money and time on reviews like Housefresh and GearLab, and crams botshittened content mills like BH&G into our eyeballs instead.

In 1558, Thomas Gresham coined (ahem) Gresham's Law: "Bad money drives out good." When counterfeit money circulates in the economy, anyone who gets a dodgy coin spends it as quickly as they can, because the longer you hold it, the greater the likelihood that someone will detect the fraud and the coin will become worthless. Run this system long enough and all the money in circulation is funny money.

An internet run by Google has its own Gresham's Law: bad sites drive out good. It's not just that BH&G can "test" products at a fraction of the cost of Housefresh – through the simple expedient of doing inadequate tests or no tests at all – so they can put a lot more content up that Housefresh. But that alone wouldn't let them drive Housefresh off the front page of Google's search results. For that, BH&G has to mobilize some of their savings from the no test/bad test lab to do real rigorous science: science in defeating Google's security-through-obscurity system, which lets them command the front page despite publishing worse-than-useless nonsense.

Google has lost the spam wars. In response to the plague of botshit clogging Google search results, the company has invested in…making more botshit:

https://pluralistic.net/2023/02/16/tweedledumber/#easily-spooked

Last year, Google did a $70b stock buyback. They also laid off 12,000 staffers (whose salaries could have been funded for 27 years by that stock buyback). They just laid off thousands more employees.

That wasn't the deal. The deal was that Google would get a monopoly, and they would spend their monopoly rents to be so good that you could just click "I'm feeling lucky" and be teleported to the very best response to your query. A company that can't figure out the difference between a scam like Better Homes and Gardens and a rigorous review site like Housefresh should be pouring every spare dime it brings in into fixing this problem. Not buying default search status on every platform so that we never try another search engine: they should be fixing their shit.

When Google admits that it's losing the war to these kack-handed spam-farmers, that's frustrating. When they light $26b/year on fire making sure you don't ever get to try anything else, that's very frustrating. When they vaporize seventy billion dollars on financial engineering and shoot one in ten engineers, that's outrageous.

Google's scale has transcended the laws of business physics: they can sell an ever-degrading product and command an ever-greater share of our economy, even as their incompetence dooms any decent, honest venture to obscurity while providing fertile ground – and endless temptation – for scammers.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

#pluralistic #monopoly #seo #dark seo #google #search #enshittification #platform decay #product reviews #spam #antitrust #trustbusting

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mdabdurrajjakmia · 9 months

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What's SEO?

SEO stands for Hunt Machine Optimization. It's a set of practices and strategies used to ameliorate the visibility and ranking of a website or web runner in hunt machine results runners( SERPs). The primary thing of SEO is to increase organic(non-paid) business to a website by making it more applicable and authoritative in the eyes of hunt machines like Google, Bing, and Yahoo.

Then are some crucial aspects of SEO

Keyword Research SEO starts with keyword exploration, where you identify the specific words and expressions that people are likely to use when searching for information related to your website or business.

On- runner Optimization This involves optimizing the content, meta markers, headlines, and images on your web runners to make them more search machine-friendly. It also includes perfecting the stoner experience and icing that your website loads snappily and is mobile-friendly.

Off- runner Optimization Off- runner SEO focuses on erecting a website's authority and credibility through strategies like link structure. This includes acquiring high- quality backlinks from estimable websites and erecting a strong presence on social media platforms.

Specialized SEO This aspect deals with the specialized aspects of a website, similar as its point structure, cargo times, XML sitemaps, and more. icing that your website is technically sound is pivotal for hunt machine rankings.

Content Creation High- quality, applicable, and instructional content is essential for SEO. Regularly publishing precious content that addresses the requirements and interests of your target followership can ameliorate your website's rankings and attract further callers.

Original SEO For businesses with physical locales, original SEO helps ameliorate visibility in original hunt results. This involves optimizing your website for position- grounded keywords and managing online reviews and rosters on platforms like Google My Business.

Analytics and Monitoring SEO is an ongoing process, and it's important to cover your website's performance using tools like Google Analytics and Search Console. This allows you to track your rankings, business, and stoner geste

, making it easier to make data- driven advancements.

The ultimate thing of SEO is to give druggies with the most applicable and precious information when they perform a hunt. By following SEO stylish practices, websites can ameliorate their chances of ranking advanced in hunt results and attracting further organic business, which can lead to increased visibility, brand mindfulness, and potentially further guests or druggies.

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jayed-seo-expert-in-bangladesh · 3 months

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Online Potential with an SEO Expert Noakhali

In the heart of Bangladesh lies a digital frontier waiting to be explored—Noakhali. Amidst its bustling streets and vibrant culture, a silent revolution is taking place—one driven by the power of the internet. Businesses, big and small, are realizing the immense potential of online presence, and at the forefront of this revolution stands an SEO expert, Mohammad Jayed Hossain, ready to guide them through the maze of search engine rankings.

For the past two years, Mohammad Jayed Hossain has been a stalwart in the world of SEO, carving out a niche as one of the best and most affordable experts in Noakhali. His journey began with a simple passion for helping businesses grow, and today, he stands as a beacon of digital success for many in the region.

The Power of SEO in Noakhali

Noakhali, with its diverse industries and growing entrepreneurial spirit, presents a unique landscape for digital marketing. From local artisans crafting exquisite handiworks to modern enterprises offering cutting-edge services, the need for visibility on search engines cannot be overstated. This is where an SEO expert like Mohammad Jayed Hossain steps in.

SEO, or Search Engine Optimization, is the art of optimizing a website to rank higher in search engine results. In a world where Google searches dictate consumer decisions, appearing on the first page can make or break a business. With Mohammad Jayed Hossain's expertise, businesses in Noakhali can unlock this potential and reach their target audience with ease.

Tailored Strategies for Noakhali Businesses

What sets Mohammad Jayed Hossain apart is his tailored approach to each client. Understanding that every business is unique, he crafts personalized SEO strategies that align with the goals and vision of his clients. Whether it's optimizing a local bakery's website for "fresh pastries in Noakhali" or boosting a tech startup's visibility for "innovative solutions," Mohammad Jayed Hossain knows the recipe for success.

From keyword research to on-page optimization and link building, every aspect of SEO is meticulously handled to ensure maximum impact. Noakhali businesses can rest assured knowing that their online presence is in capable hands, driving traffic, leads, and ultimately, conversions.

Affordable Excellence in Noakhali

One of the hallmarks of Mohammad Jayed Hossain's service is affordability. Recognizing the needs of local businesses, he offers competitive pricing without compromising on quality. This commitment to excellence has earned him a reputation as the go-to SEO expert in Noakhali, with clients singing praises of increased website traffic, higher rankings, and ultimately, improved revenue.

So, if you're a business in Noakhali looking to conquer the digital realm, look no further than Mohammad Jayed Hossain, your trusted SEO partner. With his expertise, dedication, and a passion for digital success, your business is bound to soar to new heights in the online world.

Conclusion

Noakhali is not just a place on the map—it's a vibrant hub of opportunities waiting to be seized. With Mohammad Jayed Hossain as your SEO expert, you can navigate the digital landscape with confidence. From boosting your website's visibility to attracting the right audience, his personalized strategies are the key to unlocking your business's full potential in Noakhali.

Embrace the power of SEO, embrace the expertise of Mohammad Jayed Hossain, and watch your business thrive in the digital age.

#digitalmarketing #searchengineoptimization #seoagency #seoexpert #seotools #seostrategy #seoconsultant #local seo #marketing #seo

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dailybloog674 · 10 days

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Top Dofollow Social Bookmarking Sites List for 2024 with High DA

As you all already know that bookmarking a link is one of the best & beneficial ways to get backlink & drive some amount of traffic also. If you wish to bookmark a link on social bookmarking sites such as Google Bookmarks, Digg.com etc. then we value your efforts and would like to present to you this new social bookmarking sites list for 2023 with high DA. I am 100% sure that using these sites, your website's SERP rank will increase and you can follow backlinks also.

We are going to present you with 1100+ free social bookmarking sites at the end of this post that will make your job easier. We have tried and tested all of these social bookmarking sites, and all of them are working fine.

Read More : On First Page Seo Tips we make your website rank on Google

What is Social Bookmarking?

Social bookmarking is the process of storing favorite sites on websites like Digg, Mix, Reddit, Delicious or other social bookmarking sites for future use. Instead of using traditional bookmarks with folders as storage systems for our favorite websites, social bookmarking sites let you collect links that you want to save, making it easy for you to access them too. You can also share them with your friends too.

Social bookmarking also offers SEO advantages. They provide you backlinks. It is why free social bookmarking sites are widely used in the SEO industry. If you're looking for more backlinks and want your site ranked higher in search engines, high PR social bookmarking sites can be a great tool.

Benefits of Social Bookmarking Sites

After performing On-Page SEO of your website, the next and important activity that you perform is off-page SEO. In off-page SEO, social bookmarking is a top activity that is used to add links to other domains and get quality backlinks. When you start your off-page SEO activities, you must start directory submission and social bookmarking submissions. Doing social bookmarking of your links will help your website get indexed quickly, and this helps to rank your website for your target keywords.

#backlinks #local seo #seo services #bookmarking

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sa6566 · 16 days

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What is the best way to optimize my website for search engines?

Optimizing Your Website for Search Engines:

Keyword Research and Planning

Identify relevant keywords and phrases for your content

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords

Plan content around target keywords

On-Page Optimization

Title Tags: Write unique, descriptive titles for each page

Meta Descriptions: Write compelling, keyword-rich summaries for each page

Header Tags: Organize content with H1, H2, H3, etc. headers

Content Optimization: Use keywords naturally, aim for 1-2% density

URL Structure: Use clean, descriptive URLs with target keywords

Technical Optimization

Page Speed: Ensure fast loading times (under 3 seconds)

Mobile-Friendliness: Ensure responsive design for mobile devices

SSL Encryption: Install an SSL certificate for secure browsing

XML Sitemap: Create and submit a sitemap to Google Search Console

Robots.txt: Optimize crawling and indexing with a robots.txt file

Content Creation and Marketing

High-Quality Content: Create informative, engaging, and valuable content

Content Marketing: Share content on social media, blogs, and guest posts

Internal Linking: Link to relevant pages on your website

Image Optimization: Use descriptive alt tags and file names

Link Building and Local SEO

Backlinks: Earn high-quality backlinks from authoritative sources

Local SEO: Claim and optimize Google My Business listing

NAP Consistency: Ensure consistent name, address, and phone number across web

Analytics and Tracking

Google Analytics: Install and track website analytics

Google Search Console: Monitor search engine rankings and traffic

Track Keyword Rankings: Monitor target keyword rankings

#seo #seo expert #backlinks #seo marketing #on page seo #seo services #local seo #backlash lb

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naveen490 · 18 days

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Demystifying On-Page SEO: Strategies for Boosting Website Visibility

Learn how to optimize your website’s on-page elements for improved search engine visibility. From keyword optimization to content formatting, unlock the secrets of on-page SEO success.

In the vast landscape of search engine optimization (SEO), on-page optimization stands as a foundational pillar for improving your website’s visibility and ranking on search engine results pages (SERPs). While off-page factors like backlinks play a significant role, on-page SEO focuses on optimizing elements directly within your website to enhance its relevance and authority in the eyes of search engines like Google.

So, what exactly is on-page SEO, and how can you leverage it to boost your website’s visibility? Let’s delve into the key strategies and best practices by websiteranking.ai can help

Keyword Optimization: Keywords are the bedrock of on-page SEO. By strategically incorporating relevant keywords into your page titles, meta descriptions, headings, and body content, you can signal to search engines what your page is about and improve its chances of ranking for relevant queries.

High-Quality Content: Compelling, informative, and well-structured content not only engages visitors but also signals authority and relevance to search engines. Aim to create content that addresses user intent, provides valuable insights, and incorporates relevant keywords naturally.

Meta Tags and Descriptions: Crafting enticing meta titles and descriptions not only influences click-through rates but also helps search engines understand the context of your pages. Ensure that each page on your website has unique, descriptive meta tags that accurately reflect its content.

Optimized URLs: Clean, descriptive URLs not only enhance user experience but also make it easier for search engines to crawl and index your pages. Include relevant keywords in your URLs and avoid using long, convoluted strings of numbers or characters.

Mobile Optimization: With the majority of internet traffic now coming from mobile devices, optimizing your website for mobile-friendliness is no longer optional—it’s essential for SEO success. Ensure that your site is responsive, loads quickly on mobile devices, and offers a seamless user experience across all screen sizes.

Internal Linking: Strategic internal linking not only helps users navigate your site more effectively but also distributes link equity throughout your website, strengthening the authority of individual pages. Incorporate relevant internal links within your content to guide users to related topics or pages.

Page Speed Optimization: Page speed is a crucial ranking factor, influencing both user experience and search engine rankings. Minimize page load times by optimizing images, leveraging browser caching, and minimizing unnecessary code.

By implementing these on-page SEO strategies, you can improve your website’s visibility, attract more organic traffic, and ultimately achieve your online business goals. Remember, SEO is an ongoing process, so continue to monitor your performance, adapt to algorithm updates, and refine your strategies to stay ahead of the competition.

#websitranking #seo #mobileresponsiveness

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