In the enchanting world of beauty and cosmetics, where trends evolve and preferences vary, one company has successfully enchanted the affection of millions – Nykaa. Founded by the visionary entrepreneur Falguni Nayar, Nykaa has become India’s go-to beauty and fashion portal and has secured its place among the world’s leading e-commerce platforms. In this blog, we’ll embark on the fascinating journey of Nykaa, exploring its inception, challenges, and the phenomenal rise that made it a global beauty phenomenon.

The everyday look is somehow the hardest to nail. Whyyyyy?

visit www.shryoan.com to buy

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#beoriginal #shryme #shryoancosmetics #makeup #expressyourself #makeupislife #passionformakeup #makeuponfleek #makeupismytherapy #lipstick #concealers #foundationroutine #loveyourmakeup #makeupexperience #loveyourskin #loveyourbody #loveyourlook #beyourown #makeupmania #makeupisalifestyle #modernmakeup

💙🖤( Insert edgy caption) 🖤💙 . >> @jentheodora << FOLLOW . https://instagram.com/jentheodora . . . . . #jentheodora #goth #makeupislife #makeupworld #makeupgirl #makeupclips #makeupeyes #makeupbeauty #beautyindarkness #makeupartists #makeupjunkies #makeupwhore #makeupoftheday #halloweenmakeupideas #makeupfeed #makeupdone #makeupdaily #makeuptransformation #makeupselfie #makeupmania #alternativebeauty #alternativegirl #makeupbeauty #avantgarde #makeupartists #makeupjunkies #makeupoftheday #sfxmakeup #makeupfeed #makeupdone (at Nanaimo, British Columbia) https://www.instagram.com/p/B4dYkGBAK7v/?igshid=1qn6cyuedn84w

My other half it’s painting the kitchen Happy Sunday everyone!💕 • • • • • @jeffreestar beauty killer palette @fernormenalbeauty lashes @lagirlcosmetics pro matte foundation light tan pro concealer tawny @tartecosmetics tarteist mascara @touchinsol_ldn no pore Blem primer @gerardcosmetics slay all day setting spray coconut suprime lip creme angel cake lip liner sugar & spice save 30% off code:Miimiismakeup @pretty_vulgar the ink gel liner • • • #makeup #makeuptutorial #makeupoftheday #makeupmania #makeupmafia #jefreestar #jefreestarcosmetics #mua #makeuptutorials #maquillaje #neonpink #gerardcosmetics #fernormenalbeauty #lagirlpromattefoundation #lagirlcosmetics #prettyvulgar #maquillajedeojos #undiscoveredmuas #undiscoveredmuas https://www.instagram.com/p/BwPubSepM0G/?utm_source=ig_tumblr_share&igshid=1id50vq3isua8

Un infinità di look che si possono creare con la palette #avonpro Contattami e ti dirò come fare per avere questa meravigliosa palette. Video in collaborazione con la #repinfluenceravonitalia #espertidibellezzaavon #makeup #makeupmania #freesaveyund #viral https://www.instagram.com/reel/COGTcoJojql/?igshid=1de60kxojrlxh

👄 Lip swatch of the new @milanicosmetics Color Fetish Shine Lipsticks in “Crave” and “Tied Up.” I asked a couple of days ago on my Stories, if you guys wanted to see lip swatches of these lipsticks, and most of you said “yes” so here are two of them! I will post swatches of the other 10 in a similar fashion in the upcoming days. Let me know which two you want to see next!! 💄💋 In the meantime, I will just say that these lipsticks are delicious! They have a yummy scent but not overpowering (much more subtle than the Milani Color Statement Lipsticks), they are moisturizing, and although they have a sheer formula, it is also very buildable (up to medium coverage, which is how they are described). “Crave” left a juicy “popsicle” looking tint on my lips as it wore off, which I really liked (perhaps a little more than when first applied) as it left them looking flushed and healthy. “Tied Up” is definitely a new favorite, it is very wearable (for me at least) and I can see it being one of my most used from the collection. A purse lipstick for sure! You know what I mean!! 😜 Also, the packaging is really fun, I like that they are the color of the lipstick. It makes it so much easier to grab the one you want without having to look at the label. 😅 #milani #milanilipstick #milanicosmetics #milanimakeup #affordablemakeup #drugstoremakeup #lipsticklover #lipstickswatch #lipstickoftheday #makeupmania #lipart #lips #nudelipstick #crueltyfreemakeup #makeupcollection #macromakeup #makeupfeed #lipstickaddiction #newmakeup #lipstick💄 #makeupswatches #glossylips https://www.instagram.com/p/CIgzaDNjAJ0/?igshid=1igcte7sgicys

Another quick look in between packing..🖤💕🖤 #bhcosmeticsstudiopro brows and nude glow sculpt and glow palette bronzer blush powder and highlighter liquid lip in stargazer #makeup #skin #beauty #beautyblog #blogger #guru #influencer #makeuplover💄 #instagood #instalike #style #realwomen #realwomanhavetattoos #realwomenhavecurves #redhair #makeupmania #makeuplook #makeuplove #makeupaddicts #slay #nofilter #style #fashion #makeupblog #makeupbloggersofinstagram

A NEW VIDEO IS OUT 🎄☃️ and it’s a Christmas makeup tutorial !!! Hope you all like it! Please check out my #linkinbio to watch !!! 🎄🎄 . . . . . . . . . . . . . . . #holidayglam #holidayglam2019 #christmas2019 #christmas #xmas #xmas2019 #makeup #makeuplover #motd #makeuptutorial #maltese #malteseblogger #muaobssessed #makeupmania #hoodedeyes https://www.instagram.com/p/B6BUjS0H0zG/?igshid=oy8ci06f10nu

No more pop up bands👎🏽 gave my client a @brazilianbondbuilder demi treatment to bring that color and hair back to life 💖 Call or TEXT (323) 548-4171 to schedule your Free Consultation ✨😽 #makeupmania #hairtrend #hairporn #hairfashion #hairofinstagram #buzzfeed #buzzfeedtopknot #scissorsalute #americansalon #modernsalon #kenraprofessionals #balayageartist #hotonhair #hotonbeauty #ganggangganggang #mermaidgang #fuckinghair #unicorntribe #balayagedhair #balayageandpainted #balayageartist #hairbykrystalmichelle™️

📹 @marimariamakeup #makyaj #makeup #makeupjunkie #instamakeup #istanbul #tutorials #makeupmania #tattoos #diyfashion #moda #beauty #fashion #hair #makeupvideos #instafashion #lookoftheday #instabeauty #nailart #makeupaddict #diy #makeuptutorial #like4like #nails #tattoo #likeforlike #diymakeup #fashionista #diynails #makyajdelisi

#instamakeup #instabeauty #beautyblogger #itssajn #sajanmakeup #makeupworld #wakeupandmakeup #makeupart #Makeupcollection #Instablogger #makeupphotography #Makeupclick #makeupIdeas #MakeupRevolution #Cosmetics #MakeupArtist #makeupmania #MakeupAddicted #makeupinvention #CosmeticsRevolution #makeuptutorial #makeup #makeuplooks #makeuplife #saveasit #makeupjunkie #makeupmafia #makeupobsessed #fashionista

Just one of the many stunning colors they come in! They’re made in Germany and have been receiving a lot of love. Have you tried them yet?

visit www.shryoan.com to buy.

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#beoriginal #shryme #shryoancosmetics #makeup #expressyourself #makeupislife #passionformakeup #makeuponfleek #makeupismytherapy #lipstick #concealers #foundationroutine #loveyourmakeup #makeupexperience #loveyourskin #loveyourbody #loveyourlook #beyourown #makeupmania #makeupisalifestyle #modernmakeup

FRIDAY THE 13TH makeup look from yesterday!!💀😱🔪🔪🔪🍷 ( Follow me! ) ↙️⬇️↙️ >> @jentheodora << . https://instagram.com/jentheodora . . . . . #jentheodora #goth #makeupislife #makeupworld #makeupgirl #makeupclips #makeupeyes #makeupbeauty #beautyindarkness #makeupartists #makeupjunkies #makeupwhore #makeupoftheday #halloweenmakeupideas #makeupfeed #makeupdone #makeupdaily #makeuptransformation #makeupselfie #makeupmania #alternativebeauty #alternativegirl #makeupbeauty #avantgarde #fridaythe13th #makeupjunkies #makeupoftheday #sfxmakeup #makeupfeed #fridaythe13thmakeup (at Nanaimo, British Columbia) https://www.instagram.com/p/B2c1rUhgskY/?igshid=tjhdmxgp5t0f

Do what make your soul shine! Happy Sunday everyone!💕 • • • check how I create this look on my previous video! • • • • @jeffreestar @jeffreestarcosmetics beauty killer @fernormenalbeauty lashes @lagirlcosmetics pro matte foundation light tan pro concealer tawny @tartecosmetics tarteist mascara @touchinsol_ldn no pore Blem primer @gerardcosmetics slay all day setting spray coconut suprime lip creme angel cake lip liner sugar & spice save 30% off code:Miimiismakeup @pretty_vulgar the ink gel liner • • • #makeup #makeuptutorial #makeupoftheday #makeupmania #makeupmafia #jefreestar #jefreestarcosmetics #mua #makeuptutorials #maquillaje #neonpink #gerardcosmetics #fernormenalbeauty #lagirlpromattefoundation #lagirlcosmetics #prettyvulgar #maquillajedeojos #undiscoveredmuas #undiscoveredmuas https://www.instagram.com/p/BuQtEn4BP_L/?utm_source=ig_tumblr_share&igshid=asixi54a98fj

#Repost @ilmioangolobeauty • • • • • 🌟DREAMY🌟 Buonasera a tutti! Eccomi stasera con gli swatches della Dreamy 😍 la prima palette di @nablacosmetics che tutti hanno ed amano❤ Non sto a dilungarmi anche perché tutti la conoscono, faccio un riassunto veloce😜 Pack in cartone, specchio interno, super compatta e pertanto comodissima da portare in viaggio. 12 ombretti iperpigmentati, burrosi e facili da sfumare; 3 texture diverse: ci sono 5 cialde super opache, 6 metal e 1 just pearl Delirium che è un mix di pigmento, perla e glitter, forse il piu difficile da gestire xche fa un po di fallout. Quest'ultimo e i metal danno il meglio di loro se applicati con le dita e con una base cremosa. Nel complesso la trovo una palette completa, ideale sia x look da giorno che per look piu intensi e adatta anche per chi è alle prime armi o impedita come me🙈 Chi di voi ce l'ha???!!!! Tutte credo😁 fatemi sapere nei commenti!😘 Stencil @flamingo_vanity_store 🌟 #makeup #lovemakeup #beauty #makeuplovers #makeuppost #makeupgram #makeupaddicts #makeupobsession #makeupbeauty #makeupcollector #makeupmania #makeupaddicted #makeupaddict #makeuplover #makeupaddiction #makeupobsessed #makeuptime #makeupcommunity #makeupgang #ombretti #eyeshadow #smokeyobsessionspalette #dreamy #eyeshadowpalette #dreamypalette #palette #makeupcollection #nablacosmetics https://www.instagram.com/p/BttzG5qF8KV/?utm_source=ig_tumblr_share&igshid=nt34abruxwzb

VINTAGE DOLL... #bratzchallenge #bratzdoll #bratzlife #lifeinplastic Products used :. Foundation : @milanicosmetics 2 in 1 conceal+perfect in shade 05 warm beige & @makeuprevolutionindia foundation stick in shade F10. Powder : @airspunofficial . Eyeshadow : @bhcosmetics modern mattes palette. Liner : @nyxcosmetics_in @nyxcosmetics That's the point liner in Hella fine . Lips : @nyxcosmetics_in @nyxcosmetics lip lingerie in silk indulgent and lip liner in vanilla sky + cherry skies and miss Claire soft matte lip cream in 06. Highlight : @paccosmetic Baked highlighter in 08. Lashes : @fabulashhbymehak in Rapunzel. . . . #makeupxomadness #makeupmakeover #makeupmagic #makeupmania #makeupisartwork #makeupchangeslives #selftransformation #selfmademua #beautyvloggers #beautyinfluencer #beautyguide #makeup101 #indianmakeupblogger #indianmakeupsociety #indianmakeupartist #mua_undiscovered #bratzdollchallenge #bratzdollmakeup #bratzcollector #instainspiration #instafind #discover_india #getgorgeouswithaarti #creatingart #artistrymakeup #sfxmakeuptutorial (at Delhi, India) https://www.instagram.com/p/BtiZejhg0Le/?utm_source=ig_tumblr_share&igshid=1md84ji7t07v7