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squideo · 11 months

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How Peugeot Caused an Advertising Stampede

In this series, Squideo has examined the best ways to turn advertising content into gold. Now that we’ve broken down the eight key ingredients, it’s time to dive deep into some examples of stellar advertising. This week, the advert in question was picked by Squideo’s Account Director, Adam Shelton.

When asked why this Peugeot advert had become his favourite, Adam said: “It accomplished everything an advert is meant to. It’s memorable, it’s unique and it keeps the product front and centre. Plus the bit with the elephant is hilarious.”

The Peugeot Roars

You don’t need to be a driver to have heard of Peugeot. You’ll have encountered this French brand from buying your first bicycle to equipping your kitchen. Peugeot was founded in 1810 – over 200 years’ ago – by the Peugeot family who retained majority shares in the automotive company until 2014. Peugeot manufactured a vast variety of products in its early years, from hand-held saws to pepper grinders.

Eventually they branched out into bicycle production, car manufacturing and motorcycle making. Amazingly, they still continue to make kitchen tools under Peugeot Saveurs. Cycles Peugeot and Peugeot Motorcycles are also still on the go, and they make vehicles for motor racing events under Peugeot Sport. Up until 1986, they even had their own cycling team which won ten titles at the Tour de France.

Like many car manufacturers, Peugeot have acquired other brands and ownership of this company has changed hands repeatedly. In the 20th century, Peugeot took over Hotchkiss, Chenard-Walcker, Citroën and Chrysler Europe. As of 2021, Peugeot is owned by Stellantis – a multinational automotive manufacturing corporation which was created after the merger of major American, French and Italian manufacturers. A member of the Peugeot family is part of Stellantis’ senior management, demonstrating the power and influence Peugeot has built and maintained since 1810.

2 Fast 2 Peugeot

Created by Euro RSCG of Milan-Italy, The Sculptor was released in 2003 to critical acclaim – winning numerous international awards. The car promoted in the advert, the Peugeot 206, was released in 1998 as a replacement of the 205 model. Within ten years, the 206 had become Peugeot’s best-selling car.

The advert was so popular that fifteen years later the BBC show Top Gear recreated it in celebration of the Peugeot 206’s anniversary. On its twentieth anniversary, Peugeot also released a recreation of the advert with the Peugeot 208 replacing the 206. To accomplish this, several months were spent at Ajeenkya D Y Patil University in 2002 where engineers painstakingly converted the Hindustan Ambassador.

In the advert, a motorist turns his Ambassador – an iconic Indian car that started life as a Morris Oxford – into a Peugeot 206. Directed by Matthijs van Heijningen Jr., who has since gone on to become the director of Netflix’s first Dutch film, The Sculptor is considered one of the best car adverts of all time.

According to the award-winning Creative Director Adrian Holmes:

“A film I’ve always loved is a commercial for the Peugeot 206 called ‘The Sculptor’, made by Euro RSCG Milan in 2002. You must know the one – the young Indian guy who gets an elephant to sit on his old jalopy (amongst other methods) so that it ends up looking like the car of his dreams. Everything about it – the story, the editing, the music, the casting – is simply frame perfect. Apart from anything else, it stands as a monument to the brave and imaginative client who said ‘yes’ to such a wonderful and daring piece of work.”

Peugeot Rides Again

The 206 went on to be Peugeot’s best-selling model of all time, and one of the most popular cars ever made. Like the product, the advert selling it also swept the award boards in 2003: winning at the Cannes Lions International Festival of Creativity.

From the car’s release in 1998 to 2003, the year of The Sculptor’s release, sales of the Peugeot 206 increased by 146 percent. But why was The Sculptor such a big hit?

Real Renovations

The protagonist of the advert starts out with a Hindustan Ambassador and ends up with a Peugeot 206: the car of his dreams. The audience's expectation, after seeing the Ambassador destroyed, is that a pristine Peugeot 206 would be rolled out at the end. But that doesn’t happen. This car is dented, pummelled, bashed… there’s nothing pristine about it. Yet the protagonist still gets the attention of everyone who sees his new (old) car.

The fact that this advert really turned a Hindustan Ambassador into a Peugeot 206 is part of the reason this advert became so memorable. If they’d used CGI or switched out the car, the advert would have been like any other that uses a product swap.

International Intrigue

The name Peugeot forms an instant connection to its heritage: the brand is undeniably French. Setting the advert in French countryside or on Parisian streets would be predictable. Instead, The Sculptor is set in an Indian city. Why? To show that the car belongs anyway. Can be desired by anyone. It has international appeal.

The setting is also the home of the Hindustan Ambassador, India’s most popular car which was manufactured from 1957 to 2014 and called the “King of Indian Roads.” Once it fell out of production, the car became wildly collectable – but eleven years earlier in 2003 they were still easy to come by. A popular everyday car; much like the Peugeot 206. Stylistically, however, they’re worlds apart which is what made this a great before and after choice. The 206 was meant to be a new design for a new millennium, leaving behind the boxy style of the 20th century.

Mood Music

The advert plays to the song Heaven Is A Place On Earth by Raja Mushtaq, later remixed as Husan by Bhangra Knights. This bhangra dance song ended up charting, made it on Now That’s What I Call Music! 55, and sold over 20 million copies. Bhangra dance music is a non-traditional Punjabi music originating in British-Asian communities. It first emerged in the 1970s, seeing a resurgence in the 2000s that Peugeot got ahead of with its music choice.

This upbeat song only briefly appears after the protagonist successfully converts his Hindustan Ambassador into the Peugeot 206 and the non-traditional bhangra music symbolises the successful alteration of the vehicle.

Content Worth Gold

What do you think? What made Peugeot’s The Sculptor advert so successful? Watch the full advert below and let us know in the comments.

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Get in touch with the Squideo team today to find out how we can improve your advertising strategy with video production, motion graphics, social media management and much more!

#peugeot #the sculptor #peugeot 206 #marketing blog #elephant #youtube #2d animation #animation #marketing strategy #small business #small business on tumblr #marketing #advertising #advert alchemy #blog #Youtube

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helloyoucreatives · 11 months

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Open for entries: The Big C global brief to end the stigma of cancer in the workplace is now open for entries

In Cannes, top creative leaders from across Edelman, IPG, Omnicom, Publicis and WPP joined forces on stage to deliver one of the most high profile briefs the industry has seen, impacting the lives of up to 4 billion people. The ask? To create a culture-defying programme, experience, campaign that could erase the stigma and insecurity of cancer at work.

Today, Monday 10th July, The Big C brief officially opens for entries.

The brief invites the entire industry and beyond, as individuals or duos within one agency or cross-agencies, to create a campaign that will launch on World Cancer Day 2024, in a global multi-media campaign supported by $100m.

Powered by Cannes Lions’ world class judging systems, judging will be led by senior creative and strategy leads across the five holding companies including: Susan Credle (global chair & global chief creative officer, FCB), Chaka Sobhani (global CCO of Leo Burnett), Luiz Sanches (CCO of BBDO NA), Judy John (global CCO of Edelman) and Debbi Vandeven (global CCO of VMLY&R) .

The submission deadline is Friday, September 15. Judging will take place throughout October, with the winner announced at the end of that month. The winners will also receive a delegate pass to attend Cannes Lions 2024 from the Festival.

For more details please visit www.workingwithcancerpledge.com and link through to the entry platform.

About Working with Cancer

Working with Cancer aims to completely erase the stigma and insecurity of cancer at work. Today, the program initially launched by Publicis Groupe is an alliance of major international companies, with over 600 pledging businesses impacting up to 20 million employees, united by the aim to create an open, supportive and recovery-forward culture for cancer sufferers. The program was recently recognised by Cannes lions with a Grand Prix for Good in Health.

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adtothebone · 1 year

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The advertising world is gathering in France for the Cannes Lions International Festival of Creativity whilst I’m putting some canned beans I bought on sale into my pantry.

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fyeahkendricklamar · 2 years

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Kendrick performed at the Cannes Lions International Creativity Festival

📸 Robert Parfitt

#kendrick lamar #pglang #photography

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selenagomezz · 2 years

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Cannes Lions 59th International Festival of Creativity: Viacom Seminar at Palais des Festivals in Cannes, France - June 21, 2012

#selena gomez #sgomezedit #selenagomezedit #appearances #2012 #ap2012 #mine #edits

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chloeleestudio · 2 years

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Stepped into this summer solstice reimagining how I create, connecting in gratitude and showing up with a purpose. Thank you @canneslions for bringing together a world of multidimensional creatives 🪄 (at Cannes Lions International Festival of Creativity) https://www.instagram.com/p/CfRVig-tSkQ/?igshid=NGJjMDIxMWI=

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hsdigitalmedia · 1 month

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Ad Film Agency In Nashik

HS Digital Media: Leading Ad Film Agency in Nashik

In the fast-paced world of advertising, creating compelling narratives that capture attention is key to promoting your brand effectively. HS Digital Media, a leading ad film agency in Nashik, is your partner in producing high-quality audio and video content that resonates with audiences. With over 25 years of experience, our team specializes in a range of productions, from TV commercials to music videos, and everything in between. Let’s explore what makes HS Digital Media your best choice for ad film production in Nashik.

Comprehensive Audio & Video Production Services

HS Digital Media brings together a specialized team of audio and video production experts to create captivating content. Our expertise covers a wide range of services, including:

TV Commercials: We produce engaging television commercials that effectively promote your brand and reach a broad audience.

Ad Films: Our ad films are designed to tell compelling stories, making a lasting impression on viewers.

Digital Films: We create digital content optimized for online platforms, ensuring maximum reach and engagement.

Channel Promos: Our team creates exciting promos for television channels, capturing the essence of your brand.

2D & 3D Animation Films: We specialize in animation, bringing your ideas to life with stunning visuals.

Short Films & Music Videos: Our short films and music videos offer unique storytelling opportunities.

Corporate Audio Visuals: We create professional corporate videos that communicate your brand’s message.

Feature Films & Radio Spots: Our expertise extends to feature films and radio spots, providing a comprehensive suite of services.

Award-Winning Work and Industry Recognition

HS Digital Media’s film directors and production team have achieved significant recognition in the industry. Our work has been featured at the prestigious Cannes Lions Festival and promoted in The Lürzer’s Archive magazine. Additionally, we’ve earned numerous national and international awards, including:

Promax

Clio

ABBY

AME

Goafest

AAAI

These accolades reflect our commitment to excellence and creativity in every project we undertake.

Why Choose HS Digital Media in Nashik?

When you partner with HS Digital Media, you’re choosing an ad film agency in Nashik with a proven track record of success. Here’s why we’re the best ad film agency in Nashik:

Extensive Experience: With over 25 years of experience, our team understands the nuances of creating compelling ad films.

Specialized Team: Our audio and video production team includes experts in various fields, ensuring a comprehensive approach to your project.

Innovative Storytelling: We focus on creating unique and unforgettable narratives that resonate with your audience.

State-of-the-Art Technology: We use the latest technology and equipment to deliver high-quality production.

Client-Centric Approach: We work closely with you to understand your goals and ensure the final product aligns with your vision.

Contact HS Digital Media for Your Next Ad Film Project

Ready to take your brand’s advertising to the next level? Contact HS Digital Media ad film agency in Nashik to discuss your ad film project. Our team is eager to work with you to create compelling content that drives results and elevates your brand’s presence.

With HS Digital Media, you’re partnering with an agency that values creativity, quality, and client satisfaction. Let’s create something remarkable together. Contact us today and let’s start crafting your brand’s next compelling story.

#local seo mumbai

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prnanayarquah · 1 month

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Ghana Represented for the First Time on The Awarding Jury for The Cannes Lions International Festival of Creativity

New Post has been published on https://plugzafrica.com/ghana-represented-for-the-first-time-on-the-awarding-jury-for-the-cannes-lions-international-festival-of-creativity/

Ghana Represented for the First Time on The Awarding Jury for The Cannes Lions International Festival of Creativity

The renowned Ghanaian Business Executive, Angela Kyerematen-Jimoh continues to make waves internationally as she becomes the first Ghanaian juror for the Cannes Lions International Festival of creativity.

Angela has been invited to join the Awarding Jury on the Creative Business Transformation category. Work across the globe will be judged, awarded, and celebrated during this prestigious international festival.

The Awarding Jury represents the global industry’s leading talent from diverse range of disciplines, from across 54 markets, and strictly by invitation.

Announcing this year’s festival, Marian Brannelly, the Global Director of Awards for LIONS, stated: “It’s exciting to see representation from four new markets this year – Armenia, Ghana, Pakistan and Panama – as well as the highest-ever representation from the Middle East and Africa. Our Jurors play a crucial role in upholding the integrity of the Lions, and we thank them for everything they bring to the important task ahead.”

Simon Cook, CEO of LIONS, added: “We’re delighted to have a balance and breadth of expertise and global representation across our Juries. The Awarding Juries represent the global industry’s leading talent from a diverse range of disciplines, and we welcome the unique perspectives they bring. We thank them for their time, dedication and care in setting the global creative benchmark for our industry.”

Angela Kyerematen-Jimoh stated: “I can’t wait to bring my voice to the jury room to assess the groundbreaking creativity that will set the creative benchmark for another year. I am particularly thrilled that Ghana has a seat at the table for this world class festival and looking forward to making my country proud.”

Ms. Kyerematen-Jimoh is currently the National Digital Transformation Lead for Africa, at Microsoft where she works with governments and corporate institutions on their digital transformation initiatives. Prior to joining Microsoft, she spent a decade at IBM and ended her career with IBM as the CEO of IBM North East and West Africa (NEWA) overseeing IBM’s business in 35 countries including Nigeria, Ghana, Morocco, Kenya and Senegal. She is a board member of Global Legal Entity Identifier Foundation (GLEIF), headquartered in Zurich, and Bank of Ghana. Angela is an alumna of Harvard Business School.

By: Prince Akpah

#Angela Kyerematen-Jimoh #Cannes Lions International Festival

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jasmeenjas · 2 months

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The Rise of Singaporean Cinema: Celebrating Local Talent and International Recognition

In recent years, Singaporean cinema has experienced a remarkable renaissance, marked by a surge in creativity, diversity, and international acclaim. From thought-provoking dramas to heartwarming comedies, Singaporean filmmakers have been captivating audiences worldwide with their unique storytelling and cinematic vision. As the industry continues to evolve, Singapore stands at the forefront of this cinematic revolution, showcasing its rich cultural heritage and fostering a vibrant ecosystem for filmmaking.

A Blossoming Film Industry in Singapore

Singapore insight journey in the world of cinema dates back to the early days of its independence, with pioneering filmmakers laying the foundation for what would eventually become a thriving film industry. Over the decades, Singaporean cinema has evolved significantly, reflecting the country's socio-cultural landscape, diversity, and identity. Today, Singapore insight boasts a burgeoning film industry characterized by a diverse range of genres, styles, and voices.

One of the key drivers behind the rise of Singaporean cinema is the government's commitment to supporting the arts and creative industries. Organizations such as the Singapore Film Commission (SFC) provide funding, training, and infrastructure to nurture local talent and facilitate the production of high-quality films. Additionally, initiatives like the Singapore Media Festival and the Singapore International Film Festival (SGIFF) serve as platforms for showcasing Singaporean films to a global audience, fostering cross-cultural exchange and collaboration.

Celebrating Local Talent and Stories

Singaporean cinema is characterized by its rich tapestry of stories that reflect the complexities and nuances of life in the Lion City. From intimate family dramas to sweeping historical epics, Singaporean filmmakers draw inspiration from their surroundings, weaving together narratives that resonate with audiences both at home and abroad.

One notable aspect of Singaporean cinema is its emphasis on multiculturalism and diversity. With its multicultural society and cosmopolitan outlook, Singapore provides a fertile ground for filmmakers to explore themes of identity, belonging, and cultural heritage. Whether through poignant portrayals of immigrant experiences or lighthearted comedies celebrating Singapore insight unique quirks, Singaporean filmmakers have carved out a niche for themselves on the global stage.

International Recognition and Success

In recent years, Singaporean cinema has garnered increasing attention and recognition on the international stage, with local filmmakers earning accolades and acclaim at prestigious film festivals around the world. Films such as "Ilo Ilo" directed by Anthony Chen and "A Land Imagined" directed by Yeo Siew Hua have received critical acclaim and won awards at festivals such as Cannes, Venice, and Sundance, bringing global recognition to Singaporean talent.

Moreover, Singaporean filmmakers are not only gaining recognition for their artistic achievements but also for their innovative approach to storytelling and filmmaking techniques. With the advent of digital technology and online platforms, Singaporean filmmakers are exploring new avenues for distribution and audience engagement, bypassing traditional distribution channels and reaching audiences directly through streaming services and social media.

Challenges and Opportunities

While Singaporean cinema has made significant strides in recent years, it still faces various challenges and opportunities as it continues to grow and evolve. One of the primary challenges is the limited domestic market for local films, as Singaporean audiences tend to gravitate towards Hollywood blockbusters and international productions. To address this challenge, there is a need to cultivate a stronger culture of support for local cinema among audiences, policymakers, and industry stakeholders.

Additionally, Singaporean filmmakers often grapple with issues of censorship and self-censorship, as Singapore has strict regulations governing the depiction of sensitive topics such as politics, religion, and sexuality. Balancing artistic freedom with regulatory compliance remains a delicate balancing act for filmmakers, requiring careful navigation and dialogue with regulatory authorities.

Despite these challenges, Singaporean cinema is poised for continued growth and success, fueled by a wealth of talent, creativity, and passion for storytelling. As Singapore continues to position itself as a global hub for creativity and innovation, the insights and contributions of its filmmakers will play a crucial role in shaping the future of cinema in the region and beyond.

Conclusion: A Bright Future Ahead

The rise of Singaporean cinema is a testament to the country's cultural vibrancy, creative spirit, and commitment to artistic expression. Through its diverse stories, innovative filmmaking, and international recognition, Singaporean cinema offers a unique window into the complexities and beauty of life in the Lion City. As the industry continues to flourish, Singapore insight insights and contributions will undoubtedly leave a lasting impact on the global cinematic landscape, inspiring audiences and filmmakers alike for generations to come.

Web:- https://singaporeinsight.com/

#singaporeinsight #insightsingapore

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creativemorningsvienna · 3 months

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Thomas Strobl talked about “native” at PPMNEXT Studio last Friday 💥

Thomas is somewhere between a jack of all trades and digital polymath struggling for the past 16 years of self-employment to figure out what or who he actually is, slowly accepting that it’s about the journey.

He tackled the creative industries from all sorts of angles, worked for brands on 4 different continents like Google Creative Lab, Adidas, Warner Brothers, Samsung, Nike, NBC Universal, American Express, Intel, Absolut. Work he was part of won over 50 national and international creative industry awards including a Golden Cannes Lion, a Webby and Site of the Year on Awwwards. He held keynotes on creative festivals in Moscow, Belgium, Switzerland and Germany. But honestly. Who gives a shit, really.

Three years ago he cut off all present and future client work to write a completely new chapter.

He talked about what it’s about and why.

Thanks for inspiring us Thomas and sharing your insights with us 💚

Foto Credit: Doris Himmelbauer

#viecm #cmnative

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rasmasandra · 4 months

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Traveling in Europe France

Cannes and Nice On the Shores of the Mediterranean Sightseeing in two beautiful cities of the French Riviera The City Known for the Cannes Film Festival Cannes is located in the Alpes-Maritimes Department and hosts the annual Cannes Film Festival, Midem, and Cannes Lions International Festival of Creativity. This is a seaside resort with private beaches, elegant hotels, fashionable…

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jcmarchi · 5 months

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Marketing Trends 2024 - Technology Org

New Post has been published on https://thedigitalinsider.com/marketing-trends-2024-technology-org/

Marketing Trends 2024 - Technology Org

Forecasting marketing trends never happens in a void. It starts humbly with observing real people’s behavior without thinking of them as consumers. However, as Carla Buzasi (CEO and President of WGSN) said during her presentation at the Cannes Lions International Festival of Creativity 2023, taking a major step back is vital. You have to think of macro drivers influencing how people think, feel, and act in the World.

What she meant by that is how big social, political, technological, and economic shifts impact the way people work, live, and play on an everyday basis and, from there – what products, services, and experiences they would need for those lifestyle choices. Paying attention to that very point where consumers actually happen to emerge.

That’s why, before going to marketing trends to be aware of in 2024, we will start by taking a closer look at consumer sentiment and profiles, shaping the future market.

Image credit: Andrea Piacquadio via Pexels, free license

4 Consumer Sentiments

Sentiments represent how consumers feel and think at a given time. Regardless of age, people share certain mental and emotional approaches towards the World and the challenges it sets in front of them.

Disassociation

This is about the feeling of being disconnected from what’s happening around you and/or intentionally escaping the fast-paced World. It manifests by stepping back from social platforms that come with the awareness of losing time on scrolling without being connected to anything.

Idleness

Not to be confused with laziness! Being idle means staying still and doing nothing. People are generally not good at being idle, no matter how important it actually is for our well-being because being idle provides your brain with a space not only to rest but also to unwind and discover new areas of creativity, which makes idleness a very positive sentiment for the future.

Radical Acceptance

This one comes with the awareness of how bad things are in the World at the moment, with lots of bad news hitting us every minute. And this is happening despite the fact that people are living longer and have the technology to actually solve many problems that humanity is facing. And yet, we still feel unhappy. So, radical acceptance means acknowledging all of these problems and accepting the World as it is. This is about finding new ways of coping.

Neo-Altruism

With altruism having a bad rap lately and doing good no longer manifesting in a positive way, distrust is the new norm. But Neo-Altruism, so doing good without social bragging, is and will be on the rise due to the current recession. Because, what we learn from previous recessions is that the longer the recession goes on, the more people’s trust in other individuals improves.

4 Consumer profiles

From these four sentiments emerge four consumer profiles based more on sociographics rather than demographics. These profiles are formed by shared values and ways of being, not age, although some profiles may align more with certain generations.

The New Nihilists

The disillusioned ones. They do not see much value in the World right now. However, what is rather optimistic here is the shift towards a sense of being that acknowledges that since life is meaningless, the possibilities are ultimately limitless. There is simply nothing to lose in attempting to find a solution to all of this.

New Nihilists are very much against overconsumption and do not want to be marketed to. So, brands need to be very thoughtful when communicating with them. The key to reaching this cohort and others we gonna talk about in a moment is by valued-based UX. Simply having a value is not enough for a brand. The whole experience needs to be value-focused.

The Reductionists

They find themselves feeling disconnected and missing the human connections, which have been largely lost due to the pandemic. In response, they are focusing on creating new communities rather than networks. Building small community ties and making meaningful gestures while still taking advantage of what technology has to offer in this regard.

They are also stepping back from social platforms without completely disconnecting. They not only stay aware but are actually making conscious choices. This cohort actually is putting their money where their heart is, so ethical, value-focused commerce is the way to connect with this group.

The Time Keepers

This is the profile leaning more toward the older demographic. Conscious of the cost, Time Keepers are really stepping back from social platforms and technology. And since they know quite well they will live longer (1 in 3 is expected to live up to 90), this group is very much into making the best of this time. They are very well aware that time is the currency, and if so, ownership isn’t a necessity.

Time Keepers are also very much about changing the rigid cycle that used to organize life for decades. Because if you live longer, there doesn’t have to be one period of education or career. You can have many of those! This is also why Time Keepers don’t want to be defined by stereotypical age concepts because they simply don’t work for them.

The Pioneers

These are the most proactive ones. Powered by technology and innovation, seize every offered opportunity, following it and moving forward. So, despite the term “digital nomad” being largely dismissed, these are the digital nomads, and they are here to stay. Very demanding, pressuring brands to keep up with them.

Setting the frame by understanding future consumers, what drives them, and why provides a broader perspective to talk about future marketing trends. We may now actually see why some phenomena become trends, shaping the market for the upcoming year.

Conversational Marketing And AI-Driven Interactions

Without a doubt, this duo appears on and on again in almost every trend marketing report. And it is for a reason. Conversational marketing and AI-driven interactions are revolutionizing the way brands engage with customers. With the nowadays consumer seeking immediate gratification and personalized solutions (remember Pioneers?), conversational marketing has become a key strategy for brands to provide real-time support and guidance.

Through the use of AI-powered chatbots and virtual assistants, brands can engage with consumers in seamless conversations, answering queries, assisting with purchasing decisions, and even generating leads for the company. This human-centered approach to marketing creates a more engaging and interactive experience, not only increasing customer satisfaction but also driving conversions.

What helps companies put consumers at the center of their business is market research done right, with neuromarketing as one of the big current trends. Platforms like RealEye provide AI-powered eye tracking software, allowing one to look through the user’s eyes, which makes a difference when designing products, services, experiences, or communication assets.

Virtual Reality And Augmented Reality Integration

Virtual Reality (VR) and Augmented Reality (AR) are emerging as powerful tools for marketers to create immersive brand experiences and engage customers in unique and interactive ways. By overlaying digital information onto the real World, AR brings a new level of interactivity and engagement to marketing. Brands can use AR to provide customers with not only interactive product demonstrations and virtual tours but also gamified experiences that enhance brand awareness and create memorable interactions. As the border between the digital realm and reality becomes increasingly porous, VR and AR technologies offer limitless possibilities for marketers to showcase their products and services.

Sustainability And Ethical Marketing

It is kind of obvious to say that today, consumers no longer buy just a product or service. It became very much visible across all the profiles mentioned before. They see their purchases as lifestyle choices and want them to reflect their values. So should the brands they choose. However, we no longer talk about just “doing the right thing.” Using sustainable and ethical practices in a supply chain, being transparent about the pricing and return policies, avoiding deceptive or misleading advertising, and supporting causes and charities that align with brand values – this all became obvious. To build a relationship with its consumers, companies go to value-based user experience.

What does it mean? It means creating products and services with value at the front, whether we talk of indie brands bidding against giant global labels or sharing and cooperating vs. owning. Sounds idealistic? It already happens! New purpose-oriented retail services or platforms appear, dedicated to connecting consumers with independent, local, inclusive brands, which are surfacing and growing successfully. Or a new idea for travel or holiday accommodation, with services people can buy into and stay in beautiful locations for a certain amount of days a year.

Hyper-Personalization

Another cliche it is good to unpack: today’s consumer expects tailor-made experiences. Data operated with AI support is obviously helping with that a lot, providing hyper-personalized marketing strategies where content, product recommendations, and even advertisements are customized for individual consumers. That will continue to make mass marketing research and strategies obsolete, contrary to harvesting genuine insights and reaching very targeted audiences to build lasting relationships. To know more about running meaningful market research, go to our publication: Comprehensive Guide to Market Research: Strategies, Methods, and Implementation.

However, the real fun starts when we use data to customize not only the product, service, or communication but also the whole customer experience when we put sentiments and emotions at the front. Example? Anti-wellness wellness brand from the UK, allowing users to shop according to their current mood. And that’s cool!

Voice search optimization

The human-centered approach has its meaningful reflection in the growing use of voice search. Over 50% of users now go to voice assistants to search. Here, focusing on natural language is the key. Keywords and phrases should match the language people are likely to use when speaking to a voice assistant.

Conclusion

In conclusion, the marketing trends of 2024 reflect the changing consumer sentiments and profiles, emphasizing the importance of personalized experiences, values-driven interactions, and immersive brand experiences. As technology advances and consumer behaviors evolve, brands must adapt their marketing strategies to meet the needs and expectations of their target audience.

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