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madstars-festival · 8 days

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[EXECUTIVE JURY INTERVIEW] To Create the Best Work, Must Be Unreasonable

- Interview with Joji Jacob, regional chief creative officer, Havas SEA + NA & co-founder, BLKJ Havas Singapore

Joji has developed his creative expertise over 20 years with some of the biggest and best agencies in India and Singapore such as FCB, Ogilvy, JWT, BBDO, and DDB. He became regional chief creative officer of Havas SEA + NA in February this year, retaining his leadership role as creative partner at BLKJ Havas Singapore, the agency that he co-founded in 2016. He is also a member of Havas’s Global Creative Council, and of chairing the APAC Creative Council. Under his leadership, that agency had built a notable portfolio of clients, including Great Eastern, Amazon, NinjaVan, Singapore Tourism Board, the Republic of Singapore Air Force, Economic Development Board, Reckitt Benckiser, IMDA, Hyundai, and MediaCorp.

Before co-founding BLKJ, Joji was the group executive creative director of DDB Singapore for nine years. Under his watch, the agency became one of the most awarded agencies at every important award show. DDB Group was also judged Agency of the Year at the Marketing Awards, at the Singapore Hall of Fame Awards and by Campaign Magazine. Joji himself was also named Singapore’s Most Influential Creative Director by the Institute of Advertising Singapore and South-East Asia’s Creative Person of the Year by Campaign two years in a row, and he headed up DDB’s Creative Council in Asia.

Joji talked to MAD STARS about making work that wins awards, what he will be looking for in the MAD STARS jury room, launching his own agency and the work that makes him say, “I wish I’s done that”.

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Q. It’s the creative dream of many to launch their own agency. What made you do it? What challenges did you have to conquer and what helped BLKJ to be successful?

A. Starting BLKJ was one of the many fortunate events in my life. It so happened that the perfect conditions and people came into my life at the right time. We were four friends who decided that we had something unique to offer to clients and talent. What made us successful was our sole focus on the work. As a person who had only dealt with all things creative, the biggest challenge was wrapping my head around the financial aspects of running a business, and I’m still very much at sea when it comes to that.

Q. What are your own secrets for adapting in a fast-paced creative field?

A. I try to remember two things: One, we are all the same; we are driven by the same dreams and demons. Two, we are all different; each of us is shaped by the distinct culture we grew up in. So, I try and keep space for both these realities when dealing with my colleagues.

Q. You have led agencies to many award wins. What do you think are the most important “Ingredients” for winning awards?

A. One word - Unreasonable. If we want to create the best work for our clients, we have to be unreasonable. Unreasonable with ourselves, our people, our clients. We have to be unwilling to settle for the easy.

Q. What will you be looking for in both work and jurors as you oversee judging at MAD STARS?

A. I’ll be looking for work that brings to life strong insights with meticulous execution. People only absorb things that have both meaning and beauty.

Q. What skills and talents have you relied on to become – and be - a successful creative leader?

A. I believe in the potential of everyone that I have the good fortune of working with. My job is to make that potential bloom by creating the right conditions.

Q. What five pieces of work (outside MAD STARS 2024 eligibility period) make you say, “I wish I’d done that”?

A. These combine what I value most in any work - insight, intelligence, and exceptional craft.

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<Thank You, Mom - Strong> Location: United States Brand: P&G (Procter & Gamble) Agency: Wieden + Kennedy Portland

Thank You, Mom - Strong is part of a series of 'Thank You, Mom' campaigns by global household products company P&G, an official Olympic sponsor since the Olympic Winter Games Vancouver 2010. This campaign was released in time for the Olympic Games Rio 2016.

The campaign follows four Olympic athletes through their difficult journey to Rio, depicting challenges such as an oncoming tornado, a car accident, airplane turbulence, and a reprimand from their coach. It highlights how their mothers were there for them, providing inspiration, courage, and confidence in moments of fear and vulnerability.

"It takes someone strong to make someone strong."

Focusing on the idea that a mother's "STRONG" builds great athletes and inspires them to constantly take on new challenges, the campaign tells the story of the love and dedication of mothers who must be strong themselves to raise their children to be strong.

Image Source: IOC

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<City Light> Location: India┃Brand: Happydent┃Agency: McCann Erickson

A young man sneaks across a bridge and into a palace. Everywhere he goes, instead of traditional lights like streetlights, car headlights, and chandeliers, people are sitting in place of these lights. Later, in the evening, the people waiting in the chandelier above the king's head take out gum and start chewing it, illuminating the king with a dazzling, gaunt smile. Along the way, streetlights, cars, and stadiums are all lit up by the bright, gunchie smiles of the people chewing the gum.

The message is playful, suggesting that chewing Happydent White gum will make your teeth white and clean, giving you a "sparkling smile and fresh breath." According to Making Trends India, the ad "City Light" doubled Happydent's overall brand awareness score and increased its gross national product by 102% year-on-year. Additionally, it was the only Indian work to be recognized as one of the "Top 20 Ads from the 21st Century" in 2015 by the global advertising industry evaluation report, The Gunn Report.

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<Going home> Location: Republic of Korea┃Brand: Hyundai Agency: Playground Production

The first of Hyundai's new technology campaign videos in 2015, "Going Home," was a project that utilized virtual reality to alleviate the pain of displaced people living with their hometowns buried in the ground. The 2D satellite map of North Korea was transformed into a 3D map, allowing a displaced grandfather, Kim Koo-hyun (90), to virtually travel to his hometown.

When a Hyundai Genesis car carrying Kim arrived at Imjingak and entered the address of his grandfather's house into the navigation system, a large screen, installed in advance, displayed a 3D video that realistically reproduced the road to his home. The journey started from the North-South Entry and Exit Office, passed through Kaesong and Pyongyang, and finally reached North Pyongan Province. The 3D video showcased buildings, roads, and alleys of North Korea, as well as natural elements like mist on the river and swaying wildflowers. The video captured the grandfather's overwhelming emotions as he watched his hometown come to life.

At the time, "Going Home" received 17.9 million views within a week of its upload on YouTube and was well-received by consumers both domestically and internationally.

Image Source: Hyundai Blog

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<PETRONAS Deepavali 2003: Boyz In Da Hood> Location: Malaysia┃Brand: Petronas┃Director: Yasmin Ahmad

Hinduism's biggest festival is the Festival of Lights, also known as Deepavali or Diwali. It's the New Year for Hindus and a national holiday in Malaysia. Every year, companies in Malaysia create special ads and videos to celebrate the holiday, with Petronas, the national energy company, being one of the most popular.

In 2003, leading Malaysian female director Yasmin Ahmad created "PETRONAS Deepavali 2003: Boyz In Da Hood," which is still considered one of the best commercials of all time more than 20 years later.

Names give people a fleeting glimpse into our identity, but some people with non-English names feel the need to change or shorten them to make them more understandable to people outside their culture. Yasmin wanted to send a message to young Malaysians that they should embrace their unique identity and not make themselves smaller to be accepted by others.

In the commercial, a young man changes his name to Sam to impress others with a "cool" name and slang. Grandma Paati tells him to embrace his original name and culture, handing him a traditional Malaysian vegetable to give to his mother. The message is clear: we should learn to accept ourselves in whatever form we are.

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<Me, My Autism & I> Location: United Kingdom┃Brand: Vanish Agency: Havas London

In 2023, Vanish, the garment care brand committed to helping clothes live longer lives, launched a campaign in collaboration with Ambitious About Autism, a UK charity aiming to improve the lives of young people with autism spectrum conditions, including autism and Asperger syndrome. The goal of the campaign is to raise public awareness and understanding of the autism spectrum and provide more opportunities for those affected.

Autistic girls are three times less likely to receive a diagnosis than boys, while new research from Vanish and Ambitious about Autism shows diagnosis for a quarter of girls takes two years or longer. The same goes for Ash, a 15-year-old girl. Diagnosed with autism just 18 months ago, it took Ash three years to receive this diagnosis. Through the <Me, My Autism & I> campaign, Vanish aims to increase awareness and give a voice to girls on the autism spectrum.

The video realistically portrays Ash's life. She wears the same hoodie to school every day and, apart from being a bit more sensitive and prone to panic when her routines are disrupted, she is much like her peers. One day, her sister, frustrated with Ash, hides her hoodie. Ash panics when she realizes her hoodie is missing, illustrating the importance of familiar and comfortable clothing for those with autism.

For autistic individuals, well-worn and familiar clothing serves as more than just garments—they are comfort objects. According to new research conducted by Vanish and Ambitious about Autism for this campaign, 92% of autistic individuals are affected by sensory sensitivities, 73% use clothing to help manage these sensitivities, and 75% find it crucial to maintain the shape, smell, and feel of their clothes. Wearing familiar clothing has a direct impact on the mood of 81% of autistic individuals, and over one-third (34%) of them say that their attachment to certain clothes made them consider the possibility that they might be autistic.

Vanish promises to help maintain these comfort clothes so they can be worn for longer, ensuring that those with autism can continue to feel secure and comfortable. Keeping and washing these clothes properly is essential.

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You’ve seen the interview with Joji Jacob, the executive jury!

We hope the interview with Joji, a veteran CCO with over 20 years of experience, will be helpful for your entries.

The 2nd Entry Deadline for MAD STARS 2024 ends on May 31st (KST)!

After the 2nd entry deadline, a late fee will be applied for entries in the Professional division until the final deadline (15 June).

We look forward to seeing your unique MAD creative solutions.

👇🏻Submit to MAD STARS 2024👇🏻

#festival #advertising #busan #marketing #creative #digital #madstars #awards #award #madstars2024 #havas #blkj #executive jury #jury #interview #entry #call for entries #call for entry #Youtube

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tech-network · 1 month

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Best Digital Marketing Agencies in Kochi

In the vibrant digital ecosystem of Kochi, businesses are constantly seeking innovative strategies to thrive in the online realm. With the digital sphere evolving at a rapid pace, the role of expert guidance from digital marketing agencies becomes increasingly indispensable. From crafting compelling brand narratives to executing targeted advertising campaigns, these agencies serve as catalysts for success in the digital arena.

In this article, we delve into the dynamic world of digital marketing by spotlighting the top agencies in Kochi. Each agency brings a unique blend of creativity, technical expertise, and strategic vision to the table, empowering businesses to leverage the full potential of digital platforms. From social media management to search engine optimization, from web development to content marketing, these agencies offer a comprehensive suite of services tailored to meet the diverse needs of modern businesses.

CRAB Network: CRAB is a full-service Digital Marketing Agency in Kochi that helps brands and businesses establish a convincing online presence. Here, we incorporate the right digital marketing strategies, powerful content, and teamwork to convert your online presence to valid leads and sales, thereby increasing your reach and revenue. Moreover, our extensive range of services includes creating all the content and visual elements of your brand.

Eyednext IT Solutions: Offering services including web and software development, graphic design, SEO, social media optimization, ASO marketing, content marketing, online reputation management, video marketing, and more.

Social Pulsar: Specializing in social media management, SEO, PPC marketing, reputation management, influencer marketing, UI/UX design, digital branding, and mobile app development.

Spiderworks: Services include social media marketing, SEO, content strategy, email marketing, online advertising, influencer marketing, website design & development, and more.

ADOX Global: Providing SEO, social media marketing, PPC marketing, email marketing, web development, e-commerce websites, and big data analysis services.

Monolith: Services offered include media planning, social media marketing, PPC management, SEO, content solutions, web development, mobile app development, and more.

FCB India: Specializing in social media management, SEO, advertising, business consulting, data analytics, and retail marketing.

Hemito Digital: Offering services such as SEO, content marketing, PPC management, video marketing, online reputation management, web and app development, and more.

#branding company in kochi #digitalmarketing #digitalmarketingagency #digitalmarketingagencyinkochi

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vangoghopc · 1 year

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Sidharth Rao had such 'an easy, disarming manner’, says FCB’s Rohit Ohri FCB Group India chairman Rohit Ohri remembers Sidharth Rao, visionary Webchutney founder and more recently, the co-founder of martech startup Punt Partners, who passed away last week. www.vangoghstudio.in

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indiabizlive · 1 year

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The second iteration of the “Out & Proud @Work” campaign was launched by the Bombay Times in association with Pride Circle and FCB India. The follow-up advertisement focuses on a crucial and much-ignored component of their lives: the problem of providing a living. The community experiences many types of bias at work and outside of it that undervalue their talent, credentials, and/or personalities and leave them underpaid, undesired, and unwelcome.

#Bombay Times Out & Proud #co-founder of Fitpass #Indiabiz Live #Indiabiz news update

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r0hitdhiman · 2 years

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Top Advertising Agencies in Kolkata | 2022

List of advertising agencies in Kolkata:

Genesis Advertising- Genesis Advertising was established in 1993 and had been expanding. One of Kolkata's top full-service communication firms, the company's specialties include branding, promotion, event management, and marketing. What began as a team of 10 workers has grown to a renowned company with a staff of 120.

FCB - Foote, Cone & Belding, or FCB, is an international, fully integrated marketing communications firm with a history of innovation and success dating back to 1873. FCB concentrates on dramatically altering consumer behaviour to benefit its customers, people, and society. This approach is based on a well-developed understanding of diverse local markets and worldwide cultures.

Wunderman Thompson- One of the top communications firms is Wunderman Thompson. They provide services like analytics, consulting, and brand communications. The company's headquarters are in New York, and its inspiration comes from fusing technology, data, and creativity.

Ogilvy- Ogilvy is a globally connected network member of the WPP family. It is also the most prominent and distinguished communications firm in India. David Ogilvy founded it in 1948, and it now functions as a global creative network with 132 sites in 83 nations.

Crayon advertising- A premier company with a focus on advertising, branding, direct marketing, events, and marketing communication, Crayon Advertising was established in 1990. The organisation has its headquarters in New Delhi and has fully functional service offices in Mumbai, Chennai, Kolkata, Jaipur, Chandigarh, Trivandrum, and Dubai. It supports innovation and the fusion of many communication mediums.

PromotEdge- PromotEdge is an innovative initiative to bring together the most central and comprehensive verticals of Brand Promotion & Marketing Communication concepts and actions under one roof.

Mindshare World- Founded in 1997, Mindshare World is a multinational company with expertise in marketing, advertising, analytics, media planning, and research, digital media, and strategy. Mindshare is a component of GroupM, which is in charge of WPP, the foremost provider of communications services, and its media investment management division.

Brandsum- A leading digital marketing firm in Kolkata, BrandSum is dedicated to achieving the ideal harmony between software development and creative work. To make sure that all of their client's business demands are fulfilled with measurable, interpretable, and, most importantly, successful results, their company has specialists dedicated to all things digital.

Agency Network

If you are still looking for a more list of advertising agencies in kolkata, I have found the best place where numerous agencies are listed, helping to save time and choose from the list of best photography agencies according to your region only on Agencynetwork.com.

#advertising agencies #Agency network #Digital marketing

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intraautomationindia · 2 years

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#Fiber Cement Board Plant

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guptachandanassociates · 2 years

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AD Category-I banks can utilise funds raised from overseas FCB subject to end-use prescriptions applicable to ECBs: RBI

RBI had released “Liberalisation of Forex Flows” dated July 06, 2022 whereby AD Cat-I banks could utilise the funds raised from overseas foreign currency between July 08, 2022 amp; October 31, 2022 for lending in foreign currency to constituents in India. Now RBI has clarified that such lending shall be subject to the end-use prescriptions as applicable to External Commercial Borrowings. This…

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billgavemeextrachips · 5 years

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I’m still coming down from the visit with Bestie, Eddie’s fucking fantastic show, aaand that yerba mate I drank at midnight to stay awake with my brother while he drove us home...

So I’m delving into Chummy’s backstory- like, writing brief bios for all four of her grandparents, delving. And I save a picture of her mother to my CTM pictures folder for reference.

Paul McCartney fans already know exactly what I titled that file.

Wow you guys. I’m up at the wrong 4:20. Methinks I should attempt to sleep. Elaborate fangirl backstories will keep til morning. Thank God I have off work tomorrow. ^_^

#ah mater #fangirl ramblings #elaborate headcanons in progress #my brother had us listen to ALL the comedy on Spotify on the trip from Philly to DC and back #I discovered Russell Peters today #and a whole goddamned ethnic group I never knew existed (Anglo-Indians)#so now Chummy's paternal grandmother is Anglo-Indian #Mater's continual disapproval of Chummy's appearance gains racist undertones #(in case ppl didn't dislike Mater enough already)#Grandpapa FCB becomes an ol' softie (at least for a top-drawer colonial governor)#who not only set up a holiday fund for children of the workhouse #but also had a love marriage with a middle-class mixed-race woman in freaking 1870s India #Grandmama FCB was very different from Chummy in a lot of ways (gracefulness for one)#but Chummy's devout Christianity (and even the cross necklace!) remind Pa of his own late mother #as do her deep dark brown eyes #i am probably having too much fun with this #headcanons. headcanons everywhere.

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easytofixservices · 3 years

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#easytofixservices #easytofixservicespvtltd #easytofix #plumbingcompany #plumberslife #plumbingquotes #explore #stayhome #ahmedabad_instagram #ahmedabaddiaries #ahmedabadblogger #cristianoronaldo #ronaldinho #ronaldo #barcelona #juventus #fcb #merrychristmas #india #gujju #gujarat (at Ahmedabad, India) https://www.instagram.com/p/CIzm7mSBCV6/?igshid=c1uxot1bcb2s

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nerdyempathalmondwobbler · 4 years

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New Away Kit #fcb #barca_fans_kerala #cules_of_kerala #kerala #india #malayalam #mallu #godsowncountry #photography #kochi #keralagram #love #instagram #nature #keralagodsowncountry #keralatourism #malayali #keralam #malappuram #kozhikode #kannur #mallugram #instagood #mollywood #trivandrum #thrissur #keralagallery #keralaattraction #naturephotography #entekeralam https://www.instagram.com/p/CE1wFOsns0r/?igshid=kk6yibli9r0k

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5millionfriends · 4 years

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Group A – UEFA Champions League(PSG v RMA) . @neymarjr / @neyfoot10 . . . . . . Group A - UEFA Champions League(PSG v RMA) . @neymarjr / @neyfoot10 . . . . . . . . . .

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campaignsoftheworld · 4 years

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Mumbai Police: The Punishing Signal | #HonkResponsibly

Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. Watch how a passive street signal turned into The Punishing Signal and taught Mumbaikars - how to #HonkResponsibly. “Honking is bad habit and an act of traffic indiscipline. Unfortunately, many Mumbaikars indulge in reckless honking. Honking causes noise pollution, hurts the eardrums, increases heart rate, creates traffic confusion and causes stress. Unnecessary honking is a menace which everyone recognizes but does little to curb. This small experiment is one of many attempts by Mumbai Police to create better road discipline in Mumbai. Hopefully, it will encourage Mumbaikars to honk less, and create a noise-free and stress-free commute” said Mr. Madhukar Pandey, Jt. Commissioner of Police (Traffic), Mumbai Police. As a part of the campaign, the first leg of activation was tested in Mumbai at important junctions that are most prone to heavy traffic such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra. And the film gives one glimpses of the confused honking Mumbaikars who honked, waited, honked and learnt it the hard way, that honking is not the way out. Shedding light on the creative idea, Robby Mathew, Chief Creative Officer, FCB Interface, said: “Sometimes, the stick works better than the carrot. And a signal that gave us a gentle rap on the knuckles for honking unnecessarily, seemed like a good idea to me”. Added Rohit Ohri, Group Chairman and CEO 0 FCB Group: “We have been partnering Mumbai Police for many years now. Noise pollution is a big problem in our cities. This new initiative is a fantastic creative solution for bringing about awareness and a behaviour change amongst the drivers in Mumbai.” Credits Advertiser: Mumbai Police Campaign: The Punishing Signal Advertising Agency: FCB Interface, India Tags: Mumbai Police, The Punishing Signal, Honk Responsibly, Traffic Signals, Experiential Campaign, India Public Interest, NGO, FCB, Outdoor, OOH, FCB Interface, India, Honking Read the full article

#Experientialcampaign #FCB #FCBInterface #HonkResponsibly #honking #India #IndiaPublicInterest #MumbaiPolice #NGO #OOH #Outdoor #ThePunishingSignal #TrafficSignals

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india-lgbt-news · 3 years

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UNAIDS and FCB India launch a short film on International Day for Transgender Visibility https://t.co/fTarrIYRsF via @BiIndia

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prokeeda · 4 years

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Meet Aditi, a Computer Engineer by qualification and a Writer , Conceptualiser and a Senior Manager at Radio Mirchi, by profession. However, that hardly does any justice to the plethora of things Aditi has explored and excelled at! After graduating in Computer Science from VIIT, Pune, Aditi worked at Cybage Software for almost a year. It was there that she fully realised that her true calling was in the creative field and thus began her journey in the field of advertising and mass media.

Engineering, Work and More :

Coming from a modest but progressive background, Aditi recalls having a strong support system at home in the form of her parents and her twin sister, Anuja. With a family full of engineers, she decided to take up engineering as well. Both her parents being engineers only contributed constructively to this decision of hers. Aditi took the responsibility of her freedom very seriously. She was a very sincere student throughout the four years of graduation but often saw it as somewhat mechanical. Breezing through her engineering with distinction, Aditi was always drawn to music and drama clubs and thoroughly enjoyed being a part of those. With an impressive score in her final year and a great project to her name, she was placed at Cybage Software.

Nine months into the job, she found it manageable yet unsatisfying in ways. Working as a Software Engineer didn’t make her happy at the end of the day. It was exhausting, tiring and still a chore! She felt little like herself. While everyone got along just fine, an ambivert Aditi felt like a sore thumb, desperate to explore her creative freedom. Through a digital project for an ad agency, her eyes opened to the extensive world of advertising. Now, there was no looking back! She researched about colleges offering relevant degrees and came up with a list of the ‘Top 5’ institutions. Just one month shy of completing one year at Cybage Software, she decided to put her papers down. Both her parents offered their unwavering support to Aditi to achieve her dream. But there is no denial that it was emotionally taxing on the family to face the society calling out at various occasions at such a change of vocation .

Another Chapter of her Life :

Preparing right from the scratch for the examinations, Aditi had confidently claimed to crack all the entrances. She had a tight schedule spanning over three months. Despite the tough competition, here she was, at St. Xavier’s Institute of Communication, Bombay! Studying at this prestigious institute was one thing but living alone in the city of dreams was another ball game, altogether. Aditi was looking forward to living life on her own terms.

After completing her PGDM in Advertising and Marketing, she secured a job at FCB-Ulka, one among the Top 3 advertising agencies in India. After garnering experience in a big agency, Aditi decided to explore life at mid-sized agencies. Her new job at two mid-sized agencies gave her the opportunity to explore her potential to the fullest. She was working as a copywriter and also facing clients. Behind the scenes, she was doing so many things beyond her role! Her next step in life brought her to Famous Innovations. After a year there, although not aggressively, she was looking out to different options – a change. That is when Radio Mirchi, Pune reached out to her!

A Welcome Change!

Aditi had taken yet another jump and started a new journey. Although she had explored the vast advertising field, radio was only a part of it. Nevertheless, she made a few hectic but fruitful trips to Pune and back to interview with Radio Mirchi and she got through! Although she loved her independent life in Mumbai for 4 years, she decided to give this change, a chance.

She joined Radio Mirchi, Pune in June of 2017 as a Copywriter and Conceptualiser. Aditi describes her typical day at work as long but very flexible. Her work hours are very much decided by the tasks that are dependent on her. Being an experienced and better informed person, Aditi is always willing to help people who are wanting to take a leap in their advertising career. She says that the workplace is progressive, comfortable and quite ‘chilled out’. The culture, she says, is ‘non-robotic’, welcoming towards originality and inclusive. It has truly enabled her creative freedom. She describes her experience at Radio Mirchi as ‘life-changing’. Aditi says she loves her current job, especially the fact that she gets to be entirely herself. She calls Radio Mirchi as one big family where she feels a sense of belonging. “Mirchi is home,” she says.

Some Interesting Facts about Aditi :

Aditi has been a student of Hindustani Classical music since childhood. She rediscovered her passion for music after she befriended a few people from the music industry. Sharing their passion for music, they instantly clicked and thus began another journey for Aditi; this time, a musical one. In October of 2019, she got to exhibit her skills as a songwriter and singer through her song “Baarish”, which is currently available on all major music streaming platforms. With further collaborations with big-time artists in the music industry, she recorded her second song, “Pao Kilo Adrak”, a Hindi Jazz song. Aspirational of making a music video for the song, she hosted a fundraiser for this project. Aditi passionately mentions that, although working with big artists had its financial challenges, she didn’t want them to be paid anything less only because they were friends with her. The fundraiser was thus an effort of showing love and respect for the artists and their art as well. She successfully raised a large amount of money to make this song her commercial move into YouTube and further into the music industry. Her YouTube channel with Monesh, her music partner, is called “Two of Us”. During the lockdown of 2020, she has also written two more songs which will be released soon.

Apart from her devotion to music, she has also carved her niche as an author. She has written and published her book called “Moving Mumbai” which she wrote and published in 2015, while living in Mumbai. It is a collection of short stories and is available on many online shopping platforms.

Words of Wisdom :

Aditi recalls having a complete personality change from engineering to her current job at Radio Mirchi. A metamorphosis of sorts. She says that the joy that comes from finding your passion and pursuing it gives an ultimate glow-up to your personality. She further says that taking the plunge, expecting failures and still risking changed her approach to life, positively. She warns that one must be ready to face rejections. This made her more flexible to incoming opportunities. She shares a candid thought, “Don’t make rigid plans, go with the flow.” She recommends ‘learning and unlearning rules’. One has to be ready to take flak, both socially and professionally. This, she says, is a learning curve. In a field like advertising and mass media, Aditi motivates the younger generation to be bold. “Face your fears,” she says, “You cannot be a damsel in distress.” Despite facing a bout of depression, Aditi only emerged stronger through it. She let herself feel the lows, accept them and take the necessary help. She says, it is not wrong to ask for help when needed, but it is important to rise above your problems. Her mantra throughout had been to not show the fear of failure on her face. No matter what happens, she decided to stand strong through it.

Aditi is a strong woman and a role model for the younger generation. Her knowledge, strength and confidence polishes her charisma. She is an inspiration to all those who wish to change their paths after completing their graduation in engineering and even to those who don’t. One can draw insight and vision from her experiences and words of motivation.

INTERVIEWED BY : SURABHI CHAKRADEO & JUI KULKARNI

INTERVIEWD ON : 23 AUGUST 2020

WRITTEN BY : DEVIKA DESHMUKH

GRAPHIC DESIGNS : NAMITA SABNIS

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