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taegularities · 4 months

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Riiiiiiid can i have a teeny tiny request when/if you can answer this. When oc was missing, what was going through jk’s head? Like did he thought she left him, got kidnapped by her parents, got into an accident, etc? Just wondering what’s fuelling his fear. Amazing lovely chapter! Srsly chefs kiss 🙌🏻

genre: est. rel. 🥺 fluff, angst wc: 1.3k 🤭 a/n: this turned into a legit drabble LMAO i'd be over the moon if you guys lmk what you think of this lil mess and whether i did a good job? :] not proofread <3

–

if jungkook had the power to undo this, what would he do differently?

hours ago, when you left the apartment.

perhaps he'd handle you with caution. realise that his fret means nothing, and that nobody else defines your relationship but him and you.

maybe he would let you know that he's stuck to you like superglue, no matter what. that he goes insane when you don't show signs of life. and that you're stitched into all crevices of his heart, permanently.

perhaps reacting in such a way could've changed the chain of events today. whatever happened, maybe you could've reached out, rushed to him. instead, you were hidden in a bathroom minutes ago, door locked and a barrier between the two of you.

even now, your mind roams in far distance. waiting for a line to appear or not; and the approaching result fills him with fear. not because he in particular dreads it – but because you do. sniffling, drying your tears, shaking.

jungkook isn't stupid, so he won't tell you how you affect him. how your pain becomes his burden, too, and how he wants the moment to pass, so your tremble stops.

life didn't pain you enough, it seems. something or someone in the skies above is being unfair.

it hurts. it hurts. it fucking hurts.

and on top of everything, jungkook's own ache, courtesy of his overthinking, still lingers. how he wondered if you'd left him. or hoping you weren't hurt. praying that you were unscathed, not a victim of the world's carelessness.

he can't tell you, though. and he doesn't.

not when the minutes pass and jokes are exchanged. not when you explain why you never came home. and not when only one line appears, pushing you into another sobfest that only his arms heal, slowly and carefully. bit by bit.

you're so warm against him. so innocent and relieved, seeking a cure in him to diminish the former pain. you hold onto him so tight, quivering more than ever, crying tear after tear after tear.

jungkook doesn't think he's ever felt such a firm, solid crack splitting his heart. because you don't deserve this.

you're his gentle, enthusiastic girl, aren't you? thrilled about countryside weddings and glued-on stars. you do not deserve this.

your transparent emotions punch him in the guts even when you've bid eun goodbye. and the very next moment, as he comes to a stand in front of the entrance, stalling the drive back home, he feels something stir in him, too.

the same as before when you opened the bathroom door. the same intense yearning clogging up his throat. because when he looks at you now…

tear-stained cheeks. red eyes. yet, a soft smile assuring him that you're okay again…

he knows now. he knows.

"angel..." he voices, and you lift your falling eyelids, endless tenderness in your gaze.

his heart combusts. nervous fear fills his entire being, so worried you might walk away or cry again or be scared off or… or…

tell her.

she might know anyway.

the voice keeps urging him. wants to bare his thoughts, pull them out of his mind.

tell her.

but he doesn't. instead, he calms the brittle organ beneath his chest, eyes blinking his secrets away before he says, "nothing. let's go home."

and he admits now. barely half an hour later, he admits that his choices aren't always well thought out. because how did he manage to pain you again?

crying in front of him, in the middle of the living room, much like… what? a mere month ago. asking him what's wrong; getting back a confused nothing.

he covers his face when you inquire whether he's sure, rubbing it before he responds, "yeah. tired, is all. worn out from the stress."

"i'm sorry."

god. no.

there's no fault in anyone right now. there's no misery, just… realisations. revelations.

"no," he starts, "it's okay."

you swallow, and then argue, "i don't think it is. tell me what you're thinking about."

but how does he tell you? because his words wouldn't suffice. and he doesn't quite know whether the moment's right. how does he unveil something to you that'll never do justice to what he truly feels?

"nothing, baby," he answers; he's being so stupid, "please go to sleep."

but you don't falter. "is it because of the pregnancy scare? or because i didn't call you. i scared you."

"no. it's nothing like that."

he waits.

fuck… he could throw up. you're here, so close, waiting for a response, and he's panicking, nervous, insecure, and… and…

so in fucking love.

"just go change into something comfortable, angel," jungkook gently orders, fuelling the craze in his jumbled mind, "or do you want to eat first? i can get you some food to the bedroom, too."

you shake your head, digging, "i want– you to tell me what's wrong."

but it's not easy. wording feelings has never been easy.

he groans quietly, keeping his foot from tapping the ground. if he told you now… would you react in kind? would you walk away? if he told you now, would you push him away or pull him closer?

shit, shit, shit.

his head falls between his shoulders, fingers grazing his wrinkled forehead, heaviness behind it, "what do i tell you?"

"just. was it… is it seokjin? i won't talk to him if you don't want me to."

god, if you knew…

that seokjin long took a backseat in his head. he would've barely been able to remember his name right now, because his mind is so painfully filled with the same damn things revolving around you.

with the same word, over and over again, repeating in a circle and as a plea.

"that's not it," he promises.

"it's not…?"

"babe… i don't care about him. i stopped caring ten minutes later."

he explains the agitation this morning; explains the far graver evening, how it overshadowed each word uttered in that stupid argument. how you drove him crazy today.

fearing, craving, pining.

wondering if you'd be coming back, if he'd ever get the chance to tell you that you carry his heart with you wherever you go.

and maybe that's exactly what he should do.

right.

enough of this idiocy.

he stands, stepping closer. his voice is unsteady when he calls your name, shaking fingers carding through his hair. he sighs, and then inhales a breath to give his lungs something. to lift the burn.

jungkook prepares his mind for the best and the worst for only a moment before everything goes blank. and then, finally, he realises that, first and foremost, he doesn't need an immediate reaction.

he just needs you to know.

"what is it then?" you still question, tears falling freely, "fuck, just. just say it, please."

your hand curls into a fist, and he rushes to grab your wrist; tugs you into him, a palm on your back. pushing you closer, trying to press his affection into you, and all misery out of you.

he holds your head, holds you right there, lets you cry into his shirt.

and then, he admits, "i'm not good with words, baby. and i don't know how to ever properly verbalise something like this."

"what? verbalise wh–"

then again, does he not know?

no. he does. he just doesn't think it'll ever suffice. ever.

because what he feels doesn't belong to this mundane world. it isn't ordinary; transcends normalcy. no, to him, it appears like something out of a fairytale.

this is what songs are written about; what love stories and novels and movies speak of. the exact rhymes present in poetry. jungkook doesn't have the vocabulary that poets possess.

can't truly explain what you elicit, and what you mean to him, and how insane you make him, and how he wants to hold you and freeze this moment forever, and…

and how he's never been as certain about anything as about–

"i love you."

no… he doesn't need you to answer immediately.

he just needs you to finally know.

–

:'''))))) i have nothing to say except. thank you for this lil request. i am in tears and will go hide in the bathroom now. <3

#*cmi spoiler #kidnapped by her parents had me dying gkjsahfjksaf 😭#thank you so much for reading and loving it <333 #notes for rid 🌹#anon #fic: colour me in #jungkook fluff #jungkook angst

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andromedaexists · 3 months

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i desperately need to get better with the art thing because i need to get this idea of mine on paper (CMI BOOK 2 ish SPOILERS)

So like, Achilles Come Down by Gang of Youths right?

I need to draw Achilles post-[redacted] with Icarus trying to talk reason into him. But like, actual IRL Icarus is singing the:

It's not worth it, Achilles Don't listen, Achilles You're worth more, Achilles So much more than a rat No one asked your opinion No one asked for your thoughts Be done with this now, and get off the roof Can you hear me, Achilles? I'm talking to you

While the voices in Icarus' head / Post-mental breakdown Icarus sings:

You want the acclaim, the mother of mothers More poignant than fame or the taste of another But be real and just jump, you dense motherfucker You will not be more than a rat in the gutter You want my opinion, my opinion you've got You asked for my counsel, I gave you my thoughts Be done with this now and jump off the roof Can you hear me, Achilles? I'm talking to you

#andi talks #anyways #ignore me #having CMI brainrot #as per usual

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animepopheart · 4 years

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★ 【Cmi】「レゼ」 ☆ ⊳ reze (chainsaw man) ✔ republished w/permission ⊳ ⊳ follow me on twitter

#reze chainsaw man #reze #chainsaw man #anime girl #horror #Cmi #chainsaw man spoilers

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kwangyadetective · 2 years

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🔭 The Visions: Miracle

A theory post of WayV’s Miracle Track Video for NCT2021. Honestly this is just a collection of my thoughts and observations.

Looks like the Visions are having a meeting, the eye is often found in their MV. I mean they are the ‘vision’, if we take it literally. Ten also has a lot going on with his eye, but again, this is possibly just a symbol for the unit.

I just noticed that each member has an object or two in front of them. Hopefully this is accurate.

Yangyang - possibly sand but the color looks so pale as a sand, it looks white

Ten - Two glass, I can’t see very clearly but at least one is filled with water.

? (H or K) - white small branch of a tree

Xiaojun? - A cube

? (H or K) - An oddly shaped object, looks like a traditional tiny pot? yea you can just look at the picture.

Looks like they’re summoning something not gonna lie

People have been mentioning that the wave pattern looks like Kwangya. To be honest even I don’t have a definite idea of how Kwangya looks like. I did consider that SM took inspiration from waves from Fairlight CMI, but to be honest, I’m blaming on SM for this one. I also thought that Kwangya is an open space, sandy like a planet but has floating objects. That’s what’s shown from Kangta’s Free to Fly and many other videos like SMCU the origin. Again, I’m blaming on SM for this.

Again, waves. As for me, it still reminds me of the Fairlight CMI but who knows what others have in mind.

There is a pendulum in the video. In the most basic and easiest understanding, a pendulum is used to measure the acceleration of gravity in geo-physical surveys (thank you Wikipedia) but it’s commonly known to be used to regulate the movement of clocks. I’m not going deeper yet.

Waves again, this time from the sea. I mentioned in my YearDream Seeing Myself in a Dream post, the sea and water possibly represents or IS ether. Its the medium that connects everyone. NCT Dream also had water in the place they were dancing in the Track Video; perhaps all of the Neos are connected at this point. This is after NCT2020, if we relate this to the last YearDream video (Resonance), everyone should already be synchronized and connected.

This scene reminds me of Neoplasticism artworks BUT the ones including circles using my art student brain. But honestly I don’t think that’s the point. It would be cool though if they did because the art movement has limitless patterns and details. But it has 2D shapes and we have a lot of going on with 2D, dimensions, and NewAxis. Though I’m sure there are other meanings to this like the RYB primary color.

I don’t think I need to show it but there are 2D drawn scenes.

with NewAxis, 2D (Dream) > 3D (Reality)

Floating objects (branch and chairs) the pendulum has something to do with gravity? I wonder if its connected.

There is a scene of Hendery with a tall ladder behind him. Don’t ask me what it means. Spoiler alert I don’t know but it does reminded me of one scene of Onew of SHINee in Don’t Call Me

You don’t understand how much I struggled to get this scene

Some VERY quick drawn scenes reminds me of Neoexpressionism though less chaotic but still have vivid colors. I’ve been thinking about this but Ten’s art style is very similar to that art movement. Its NEO but I wouldn’t be surprised either if Ten is suppose to be subtly highlighted (well he is an important character). And he had a match with him and blew it. The song reminds me of Paint Me Naked (similar vibes), you can tell that too by how they painted the Miracle title.

Overall,

“Miracle express the feelings towards a dream as a ‘dream revolution’, contain a message to believe in miracles and to empathize through music to awaken everyone’s humanity.”

source

Dream revolution huh. I mean yeah they are like encouraging the Neos to empathize together to awaken humanity. Dream in a Dream to influence Reality. To wake up people in Reality.

PHEw. There’s so much going on here. I’m not ready to interpret what WayV was doing in that circular table and the different objects they held. They’re summoning Winwin I guess

Edit

I might be wrong with the members sitting on the table😬 and saw on Twitter that the objects they had were related to the 5 Chinese Elements. Though I still can’t tell what they’re doing with that. Lets just wait for the lyrics.

ALSO! I think Kosmo was mentioned in the lyrics. Like in Dreaming. I’m still holding on to my theory that the neos are going there but we’ll see

My bad, I mean that one scene with circles and triangles look like Wassily Kadinsky’s

and yes Ten’s artwork reminds me of Neoexpressionism art movement like Basquiat

#nct 2021 #wayv #nct universe #qian kun #ten lee #yangyang #xiaojun #hendery #winwin #nct #smcu #sm culture universe #wayv miracle

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chaoticgoodcryptid · 3 years

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heyy for the heart's choice game belle de nuit, does anyone know how to reunite (spoilers: denjeux and lou??)

also do y'all know what's the stats required to get patronage? like I did it in one playthru but the other didn't and I did manyyyy things differently so idk what they are lol. I suspect (spoilers: give madame the rose and openly worry about the belle de nuit's situation. maybe win the duel idk)

anyway if you haven't played it, I 100% recommend!!!! the routes are very interesting and I've only played twice (one still ongoing) and I'm gonna replay many times until I uncover all the secrets lol !!! and lore <3

also how do I unlock the ot3 achievement? I didn't know it was possible lmao until I saw the list I was like oh noooo how to choose and like ! I don't have to ? wasteddddd

yea I should post these on the forum and maybe I will but like !! I can't remember my account details lmao

also (spoilers: for how to win the final duel I think u gotta bank on your best stat, like above 80+ some supporting stats, it should mention / hint them in the options. if u pick around 60 I think it's cmi lol. idk if that affects patronage tho hhhhh I want patronage!! denjeux needs 2 be happy he's soooo lonely ugh if u get to the wedding scene he's so sad !!! like no !!! that's illegal !!!!!also the money issue but I have faith in the belle de nuit I think they can survive)

also I checked the tag #belle de nuit on tumblr and there's a bunch of fandom unrelated stuff ;-; lol where's the fandom !!!!!!

#belle de nuit #hearts choice #cog heart's choice #heart's choice games #choice of games #romance games #choice games #choice game #wheres the fandom helloooo i cant keep getting into tiny fandoms !!! this is so tragic !!!!!!#its a great game !!!! open yall eyes !!!!!! just cos its romance doesn't mean it doesnt have DEPTH and LORE helloooooo #on a more serious not yea it has romance but it also has swordfighting and the characters are good natured if you just wanna b friends #like i was worried ill upset sb if i just wanted 2 b friends but they took it really well !!!! we had a wonderful chat and everything!!#it's got plot it's got good characters it's got LORE mmmmm #i mean i guessed the hints pretty early on but HOW DO I MAKE THEM HAPPEN HUH !!!!! I'LL DO IT! DONT TEST ME!!!!#whatever it takes. I'll do it <3

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maxtothemax · 3 years

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i’d love to hear the longer tangent about rich people in Patterson’s books

ok SO

we all know there’s the whole thing with nino pierpont, the flock’s mysterious rich “sponsor” or whatever, in maximum ride. that one was just kind of a bullshit explanation as to how the flock was able to have multiple different houses when each location got compromised, able to travel places, how the island at the end of nevermore existed, etc. it was just a convenient excuse.

but another series of his i’ve read is max einstein. i was going to make more posts about it, it’s just that it was.... honestly pretty mediocre. i was disappointed by the ending of the series, since the “big reveal” was pretty much completely revealed in the prologue of the final book.

[this next part will contain spoilers, but i sort of assume no one here cares that much about this series, so]

if you don’t know about max einstein, it’s about this girl named, uh, max einstein, a homeless 12-year-old genius. in the first book, she gets picked up by these people from “the change maker’s institute,” which is sponsored by a mysterious “benefactor” who wanted to gather up child geniuses to get them to improve the world through problem-solving things like the clean water crisis and world hunger. the catch is that the “benefactor” is actually a 14 year old boy named ben, who’s a fucking billionaire.

basically his parents died (unspecified how), and he was, for some reason, left to do whatever he wanted with their money. he decided to found the CMI to improve the world, etc.

the villains of this series work for a company called “the corp.” it’s basically run by a group of very rich, powerful people who want to become more rich and powerful. (which is pretty reminiscent of those “the world is run by a group of powerful elites” conspiracy theories, which... isn’t a good thing to be exposing kids to, even through fiction.) basically, they’re a bunch of cartoon villains motivated by greed. and greed is bad and evil, obviously.

but there’s absolutely no nuance to how ben is portrayed as a “good” rich person, and all the other rich people are bad. there’s no discussion of how, to become a billionaire, you must exploit workers. and that wouldn’t be ben’s fault, really, bc it’s his parents’ money, but that just means his parents exploited workers, and he was presumably shaped by their morals. ben spends a lot of money, but there’s no discussion of where this money comes from or how he acquires more of it. although we don’t really get a glimpse into his personal life, judging by his private jets and his taste in food, he lives a pretty extravagant lifestyle.

ben is pretty much a walking plot device (and also a love interest for max, ew) but the way he’s portrayed gives off a “not all rich people” vibe. “yes all the villains in this are rich, but not all rich people are villains,” says james patterson, who is a millionaire.

these books have a younger target audience, so i’m really curious to see, in five years, what all the younger folks who read this think about it.

#they speak #max e #james patterson #ask #anon #thanks for coming to my ted talk

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mdianasims · 5 years

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Who better to do a male 100 baby challenge with than everyone’s favourite casanova? Yup, this is Don Lothario - gave him a makeover so he doesn’t look so “base game” anymore.

Challenge rules can be found here.

I plopped him down in a nice shack in Willow Creek, in a save filled with premades and promotional Sims, and started his quest to father 100 babies. At this point, I’m already about 80% done so I know I’ll manage to succeed (unless my save gets lost or otherwise messed up).

Also, this is his job:

I’ll mostly share the selfies he took with his partners and pictures of all the babies. In between there will be some random gameplay. But since gameplay in this save is rather reptitive, it’ll be the interesting/unusual moments rather than anything else.

I have saved all the kiddos as toddlers, and I’ll show their pictures as toddler, child and teen (aged up in CAS) and give a SFS link with the toddler files, in case anyone wants to use any of Don’s offspring for whatever reason.

I’ve also made a family tree on the plum tree app - beware of spoilers!

And I’ve made a banner, a bad one as usual, but I’m sure it’ll serve its purpose. I’ll use the tags “TS4 CMI Challenge” (the general tag - in case anyone else wants to play this challenge) and “Lothario CMI” (specific to my playtrough of this challenge).

#sims 4 #ts4 #TS4 CMI Challenge #simblr #don lothario #Lothario CMI

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ets2-mods · 5 years

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Skin Pack Spedition Hohner v1.1 Scania S Next Gen Tandem

Hello my friends Skin Pack Spedition Hohner V1.1 for Scania S Next Gen Tandem Cabin High Roof & Normal Roof You will need this mod: BDF Tandem Truck Pack v103.0

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View On WordPress

#patch 1.34 #Skin Pack

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hotspreadpage · 6 years

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Content Definition: What Are We Even Talking About?

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way?

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences.

This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. It pops up in Twitter chats and conversations fairly regularly. And there’s a healthy search volume around related phrases.

If definitions exist, why does this question keep coming up?

Is the definition of content simply information?

Plenty of people have explored what’s meant when people talk about content as it’s used in businesses and other organizations.

Michael Brenner teased out the differences between content and content marketing in an article so popular we’ve run it a few times. To paraphrase, Michael says “content” is typically produced because someone in the organization asked for it, while “content” paired with “marketing” is what the audience wants.

#Content paired w/ #marketing is what the audience wants, says @BrennerMichael. Read more>> Click To Tweet

It’s an important distinction, but it’s not quite a definition.

In 2013, the TopRank Marketing community offered definitions. In its resulting post, CMI founder Joe Pulizzi said content is “compelling information that informs, engages, or amuses.”

Simple enough. Content is information that provides a benefit to the person who consumes it.

Other definitions in the round-up article echoed Joe’s with nuances.

A few felt a definition isn’t even possible, as Olivier Blanchard suggests:

The thing about the term ‘content’ is that it’s just vague enough to mean everything and anything, which is to say it doesn’t mean anything at all. It’s essentially a word that means “stuff to fill an empty space with.” It could be photos, video, marketing copy, thorough analysis, poetry, farts, vacuous nonsense, cat hair, or cheese cubes. The only thing it hints at is that there is a finite volume of the space it must fill. Ironically, the word itself is a vessel for more content: Here’s an empty word. Now fill it with meaning.

The word #content is an empty vessel. Fill it with meaning. @OABlanchard Read more>> Click To Tweet

Take a spin through TopRank’s post to notice the range of responses and how often “stuff” and “things” show up in the definitions. Those are more indications of how strangely hard content is to define.

#Content is strangely hard to define, says @Kmoutsos. Click To Tweet

HANDPICKED RELATED CONTENT: 9 Definitions: How Content Marketing Works Within Marketing

What the dictionary says

Dictionary definitions don’t completely satisfy. Here’s how Merriam-Webster breaks down “content”:

“1a: something contained – usually used in plural.” Merriam-Webster’s examples include “the jar’s contents” and “the drawer’s contents.” Specifying the plural usage shows this isn’t exactly what we mean by content.

“1b: the topics or matter treated in a written work.” This usage is much closer, as it’s tied to publishing (think “table of ”). But you’ve likely spotted the problem: Content transcends written works to include audio and visual formats.

“1c: the principal substance (such as written matter, illustrations, or music) offered by a website.” This entry includes a Ben Gerson quote to clarify: “…Internet users have evolved an ethos of free content in the Internet.”

If you want to go off on a slight tangent, check out the Yarrr! Content episode of PBS Idea Channel, which explored the term (and why some people hate it) and settles on a similar definition.

youtube

But the content many of us work on isn’t limited to websites, apps, or any digital form.

Merriam-Webster offers a few more entries for content:

“2a: substance, gist”

“2b: meaning, significance”

“2c: the events, physical detail, and information in a work of art. ‘The film was rated R for its violent content.’”

Notice how option c goes back to content as information. Still, as talented as the content community is, works of art might be a bit of a stretch for our definition.

Where does that leave us? I like the definition Rahel Anne Bailie offered recently on Twitter. Content is “contextual, human-usable data.”

#Content is contextual, human-usable data, says @rahelab. Read more>> Click To Tweet

Given that my definition of content is “contextual, human-usable data,” this fits nicely.

— Rahel Anne Bailie (@rahelab) February 12, 2018

https://platform.twitter.com/widgets.js

Information is data in context, and content is contextual data created for people.

I’d like that explanation even better if it borrows from that great Dr. Brené Brown quote about stories. What if we defined content as information with a soul? When I imagine what exactly that might be, my definition of content is “compelling information that informs, engages, or amuses.”

HANDPICKED RELATED CONTENT: How to Robot-Proof Your Job as a Content Creator

Why a content definition matters

If you thought of content as useful, helpful, engaging, and even soulful information, would that change how you approach your job?

That definition, with its built-in aspiration, serves as a reminder to aim high and think of the value to the audience first.

A definition for #content that incl built-in aspiration reminds us to aim high & value audience. @Kmoutsos Click To Tweet

Would it change how others perceive your team and the work it does? Let’s say you evangelize the “helpful information” definition of content across your organization.

When your colleagues hear the phrase “sales content,” they would immediately think “helpful information for people who are ready to buy.” Note how nicely this notion of sales content aligns with Marcus Sheridan’s advice to rally sales and content teams around a shared mission to be the best teachers in your niche.

A shared, inspirational content definition could even go a long way to unite teams that are typically siloed. In a recent article on SpinSucks, Public Relations vs. Marketing: Is This Still a Thing? (spoiler alert: it is), Mike Connell wrote about content as the great uniter between those disciplines:

The truth is, there’s no arguing that marketing and PR are different, but ultimately their goals should align, and practices can converge under a common component: content.

#Marketing and PR are different, but their goals should align under #content, says @themuna. Click To Tweet

If marketing and PR practices converge through content (read: helpful information), why can’t sales and marketing, customer service and marketing, and so on and so on. A shared definition can only help.

Once your team agrees on what content means, don’t keep it to yourself. Explain your definition in your meetings with other teams. Post it in your organization’s intranet. Keep it visible and accessible.

HANDPICKED RELATED CONTENT: How to Tear Down Silos to Create a Culture of Content

Content by any other name

How much does the name we give a thing matter? Perhaps the name matters less than its shared definition.

Some people dislike the term content. Some are simply confused by it. Still, content as a label won’t likely go away soon – in part because no other name has popped up to replace it.

Sure, instead of CMI, Joe could have called it the Engaging Information Marketing Institute, the Helpful Information Marketing Institute, or the Information With a Soul Marketing Institute. But he led with content.

I’m content with that choice. How about you?

Gather with other like-minded folks who realize the value of shared definitions, structures, frameworks, etc., for more successful content marketing. There’s still time to register for Intelligent Content Conference March 20-22 in Las Vegas. Use code BLOG100 to save $100.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Content Definition: What Are We Even Talking About? appeared first on Content Marketing Institute.

Content Definition: What Are We Even Talking About? syndicated from https://hotspread.wordpress.com

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lucyariablog · 6 years

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Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)

Next week I’ll join my counterparts from around the world in Berlin to talk about live event experiences. It’s an annual gathering where we can share ideas, successes, and challenges, and learn to better understand each other’s businesses. For many, creating pre-event content to build excitement (and maybe a bit of FOMO [fear of missing out]) for our events is a hot topic.

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. Laura Forer of MarketingProfs, UBM’s research collaborator, notes that pre-event content shouldn’t be an afterthought: “Ninety-six percent of attendees look for information prior to attending an event, and 90% continue that search post-event. Effective content before, during, and after an event is vital to the overall experience.”

Effective #content before, during & after an event is vital to attendee experience via @MarketingProfs Click To Tweet

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white.

The rest of us, though, need to be more vocal and consistent to make our events pop with high quality and engaging pre-event content (which, in some cases, can be used on-site and post-event.)

I share five ideas for pre-event content that you are welcome to steal as you plan your next event. And I’d love to hear about some of your favorites in the comments.

1. Create educational and fun videos to define event topics or goals

Short videos can give prospects and attendees a sneak peek at event topics and speakers. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). The videos were educational, but producer (and CMI Chief Strategy Advisor) Robert Rose also kept them lighthearted and funny to make them worth the three to five minutes people would spend watching them.

Short pre-event #videos helped prospects better understand topics in lighthearted ways, says @EditorStahl. Click To Tweet

They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference. Subjects like augmented reality, content audits, localization, and journey mapping were part of the video series that were shared on the ICC event blog, promoted in emails, and posted to YouTube in the months leading up to the event. In each case, the ICC presenter on the topic was mentioned and additional related content was offered.

Watch Robert talk about journey mapping – and sing a Journey song. All I can say is don’t stop believing pre-event videos will work. These videos really resonated with the audience and didn’t require extensive time or budget.

youtube

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

2. Send a clever piece of (snail) mail

Yeah, you read that right – send the kind of stuff that shows up in a physical mailbox. In a time when digital is the primary distribution channel, a piece of mail can be a welcome surprise. Just ask Ann Handley, chief content officer at MarketingProfs. “The key is to send something fun, cool, AND that also encourages sharing on social platforms,” she says.

The key to pre-event snail mail is sending something fun that encourages sharing on social, says @annhandley. Click To Tweet

One of MarketingProfs’ most brilliant examples of pre-event snail mail was the creation of the “Flat Handley,” (a take-off on the popular and long-lasting Flat Stanley literacy project).

Image source

“We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. “Every year we try to outdo ourselves from the previous year.”

In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. The language on the back of the cardboard Jay Bird explained what to do – using some hilarious bird puns:

Hi I’m Jay! I excel at flying, and I’m here in your mailbox because it’s almost time for us to take flight for the MarketingProfs B2B Forum! I don’t want you to be owl by yourself; that would be hawkward. Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! I can help you take your relationships to the nest level.”

This seriously made me laugh out loud. As Ann notes – it’s “FOMO-liscious!”

HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

3. Develop original research to be shared with attendees and used by event speakers

Original research is an important part of any content marketing strategy. It’s an opportunity to highlight industry trends, challenges, innovations, and above all, thought leadership. The content team that supports Interop ITX, an event for tech leaders, fields topical research surveys and shares the results with attendees, prospects, and speakers.

For its 2017 event, the team released four reports (IT Salary Survey, State of Cloud, State of DevOps, and State of Data Analytics) and published companion infographics, podcasts, and articles in the months leading up to the live event. The research topics directly reflect the event conference tracks and the Interop team encourages speakers to incorporate the data into their presentations where appropriate. Kelley Damore, executive vice president of content, says, “We – editors and presenters – are all speaking from the same data and highlighting the research.”

.@Interop ties its research reports directly to its event conference tracks, says @EditorStahl. Click To Tweet

The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

4. Love your speakers

Your event speakers are your lifeblood. Their expertise makes your event educational and inspiring. Promote them. Celebrate them.

Mike Winkleman, founder of Leverage Media, is a big proponent of featuring speakers in the weeks leading up to an event. One of his favorite examples was a program he launched for Chief Executive Magazine in 2016 which included speaker-focused articles published in its e-newsletters about six weeks before its Talent Summit. The articles reflected thought leadership in key areas and helped promote the speakers’ expertise.

Says Winkleman, “Interviewing the speakers for the e-newsletter articles was combined with prepping them for their talks at the event itself, which gave it added value.” Subsequent post-event coverage in the magazine nicely rounded out the experience.

Visual content can also play a role in promoting speakers – and to have them promote your event. One of my favorite strategies for Content Marketing World comes from our creative genius, Joseph Kalinowski. He creates unique “posters” for all the sessions and speakers reflecting the event theme.

Check out all of the posters from Content Marketing World 2017.

Beautifully designed, they are easily shareable on social media by CMWorld speakers. The printed versions are displayed during the event and are often taken home by speakers as souvenirs. Find ways like this to share the love and speakers will share back.

Create #visual content for sessions & speakers using event theme. It's great for promotion. @EditorStahl Click To Tweet

I am STOKED for #CMWORLD. Who’s with me? If you aren’t yet, use code SPKR100. Save $. Sign up. Learn more @ 1 event than you might at many. pic.twitter.com/cTKnR8BCAp

— MichelleParkLazette (@mp_lazette) August 17, 2017

HANDPICKED RELATED CONTENT: 7 Tips to Harness Your Event Superpowers

5. Highlight user-generated content that shows attendees how to make the most of the event and to have fun

When loyal audience members take the time to create content about your event, it’s like winning the lottery. It’s one thing for you and your brand to tout the event, but it is more sincere and meaningful when your audience does so. Embrace it and showcase it.

When audience members create content about your event it's like winning lottery – showcase it. @EditorStahl. Click To Tweet

In this blog, Unforgettable Value at Your Next Conference Without Being a Speaker, Content Marketing World attendee Aaron Orendorff (@iconiContent) highlights fun aspects of the event (including attendees being photographed in an orange hat and with Lego props), and offers great tips for making the most of the event.

Aaron, with Venngage’s Nadya Khoja, also created this infographic, 26 Headliners on How to Connect With Influencers (at a Conference), to showcase valuable insight on how to connect with conference speakers from CMWorld presenters and industry influencers such as John Hall, Andrea Fryrear, Michael Brenner, Andrew Davis, and others. Their comments are fun and thoughtful, and provide a great way to get the community talking.

Let’s get talking about pre-event content. What are you doing to draw people in for your event or what have you seen others do that you think is – in Ann’s word – FOMO-licious?

Be one of the first to see the pre-event content created by Content Marketing Institute for the Intelligent Content Conference and Content Marketing World. Subscribe to CMI’s free daily newsletter or weekly digest.

Cover image by Joseph Kalinowski/Content Marketing Institute

The post Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO) appeared first on Content Marketing Institute.

from http://contentmarketinginstitute.com/2017/12/pre-event-content/

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taegularities · 7 months

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heyyy, you mentioned in the last cmi chapter that jk got a new haircut. how does his hair look like now?

yusss thank you for mentioning this 😎!! so he used to be—

and now he looks like this 🤍

#it'll grow out again as the story proceeds n will probably be as long as it is irl rn when cmi ends 💕#cmi10 spoilers!!#notes for rid 🌹#anon #fic: colour me in #also this week about to be hell but ill try to answer more soon 🥺 ty and keep it coming ily!!#gotta zZzzZ :')

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andromedaexists · 9 months

Text

all in one day i:

had my heart crushed as soon as i woke up by a spoiler from BSD chapter 190

had to help my mom with my grandma

learned of a new depth of hate that i can harbor for one (1) man

learned that avunculicide is a word and it means the killing of an uncle

had my query for CMI rejected

submitted Incorrect Eyes to an anthology (one last try before i make it a novella won't hurt, right?)

i think it's time to go to bed now. i would say imma read fanfic but i know how the bsd fandom is and i don't need ot struggle for hours tryinna find a fix-it fic lmaoo

#andi talks #fellas is it illegal if you convince your senile grandma that her hallucination roommate killed her son?#he best be thanking my mom #because the only thing stopping me from tearing his ass to shreds is her #anyways #time to read #OH I HAVE THAT NEW HORROR BOOK #ill read that

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eelgibbortech-blog · 6 years

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5 Tips for Creating Excitement (and a Bit of FOMO)

(adsbygoogle = window.adsbygoogle || []).push({});

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience.

Effective #content before, during & after an event is vital to attendee experience via @MarketingProfs Click To Tweet

The rest of us, though, need to be more vocal and consistent to make our events pop with high quality and engaging pre-event content (which, in some cases, can be used on-site and post-event.)

I share five ideas for pre-event content that you are welcome to steal as you plan your next event. And I’d love to hear about some of your favorites in the comments.

1. Create educational and fun videos to define event topics or goals

Short pre-event #videos helped prospects better understand topics in lighthearted ways, says @EditorStahl. Click To Tweet

youtube

HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

2. Send a clever piece of (snail) mail

The key to pre-event snail mail is sending something fun that encourages sharing on social, says @annhandley. Click To Tweet

One of MarketingProfs’ most brilliant examples of pre-event snail mail was the creation of the “Flat Handley,” (a take-off on the popular and long-lasting Flat Stanley literacy project).

Image source

“We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. “Every year we try to outdo ourselves from the previous year.”

This seriously made me laugh out loud. As Ann notes – it’s “FOMO-liscious!”

HANDPICKED RELATED CONTENT: How to Deliver Emails That Will Increase Reach, Impact, and Subscriber Satisfaction

3. Develop original research to be shared with attendees and used by event speakers

.@Interop ties its research reports directly to its event conference tracks, says @EditorStahl. Click To Tweet

The Interop team already released research on the State of Infrastructure that connects to the agenda for 2018.

HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]

4. Love your speakers

Your event speakers are your lifeblood. Their expertise makes your event educational and inspiring. Promote them. Celebrate them.

Check out all of the posters from Content Marketing World 2017.

Create #visual content for sessions & speakers using event theme. It’s great for promotion. @EditorStahl Click To Tweet

I am STOKED for #CMWORLD. Who’s with me? If you aren’t yet, use code SPKR100. Save $. Sign up. Learn more @ 1 event than you might at many. http://pic.twitter.com/cTKnR8BCAp

— MichelleParkLazette (@mp_lazette) August 17, 2017

HANDPICKED RELATED CONTENT: 7 Tips to Harness Your Event Superpowers

5. Highlight user-generated content that shows attendees how to make the most of the event and to have fun

When audience members create content about your event it’s like winning lottery – showcase it. @EditorStahl. Click To Tweet

Let’s get talking about pre-event content. What are you doing to draw people in for your event or what have you seen others do that you think is – in Ann’s word – FOMO-licious?

Cover image by Joseph Kalinowski/Content Marketing Institute

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