Ph402soul had some very interesting insights regarding the two cities pages (San Diego and San Francisco). I’m not sure how important the milestones are, because I think they are just trackers made by the appraisal website. Increase the curiosity is a great idea for both cities. By sparking a little curiosity in their audiences, they could attract more traffic to their pages. I think that is a prize was given away in some of the posts that would generate a lot of views and likes. Everyone likes to win stuff, so that could be a viable route to increase the traffic on both pages. By including prizes, they could both peak the curiosity of their audiences. People will wonder what they could potentially win if they visit the pages. I think the hashtags are just as important as anything involving these two pages. San Francisco post significantly less than San Diego, but managed to have a lot more likes. The only explanation for this is that San Francisco included hashtags. When starting a page that people can visit, being knowledgeable about hashtags could increase traffic on your page.  

@globalcommunicationproject

Social Media, Research Activity #1, PH 402

On the San Diego County website page, I was unable to click on each post individually. Yet, it did show they are in the green with their average of 2.18 post a day. While the San Francisco page is in the red with only 1.62 post a day. The San Diego page is doing better with the rank of 52 likes than the San Francisco page that only has 49.  Both pages definitely need to improve their milestones. Milestones are a great way for the company to tell their story to their audience and I’d recommend more of these for both pages. Yet, San Diego’s page has a total of 0 milestones! While San Francisco has a total of 1 milestone which is better than San Diego’s page. San Diego’s page is great at adding pictures of events within their community and people within their community. I believe and recommend San Francisco’s page could benefit from actually posting more pictures of the people within their community. Both pages lack curiosity which would be huge for their audience to be able to interact with them. Therefor, I’d also recommend them adding “curiosity” to their page by asking a question to their audience once a day. I’d also recommend that both pages engage more in order to boost their likes and followers. By posting more and liking other similar pages it’d show up on your follower’s news feed allowing them to interact with their engagement. I was unable to take screen shots of the tops two posts. There’s quite a few things I’d recommend for them to change in order to benefit their goals. Yet, I don’t interact of have any social medias so I understand it must be hard to consume your life in so many aspects of social media.  

@globalcommunicationproject

This first response I read was very informative and I agreed with many of the suggestions phstudentsd had. The use of hashtags was a major advantage for the San Francisco page. It seemed that San Diego posted more and included a picture in most of its post was a great thing, but the lack of hashtags was probably the reason San Francisco had so many more likes. I liked the variety of different types of posts that San Francisco had because it kept its posts from getting stale. One thing that I had not looked at was when the posts were being made. San Francisco had more posts that were made during peak hours, while San Diego did not. I could see why San Diego had less likes because of this. I also think engaging posts for both cities is recommended because when the audience feels included in the posts, they will be more likely to like and visit the pages more in the future.

@globalcommunicationproject

Social Media, Part 2, Analysis Activity #1, PH 402

After analyzing the two pages, I found that San Diego had 17,649 likes, an engagement rate of 3.96%, and that they averaged about 2.35 posts per day. On the other hand, San Francisco had a massive 255,038 likes with only about 1.68 posts per day. However, with the giant amount of likes, the website showed that San Francisco has a much lower engagement rate than San Diego, scoring at only 0.08% engagement. The data showed that the city of San Francisco is utilizing “hashtags” in their posts, while the city of San Diego does not use them. It seems that San Francisco is doing a better job at using a wide variety of posting techniques that vary from photo posts, comments, videos, and check-ins, whereas San Diego is only focused on utilizing photo posts, video posts, and check-ins on their page. I really liked how the San Francisco facebook page used phrases and key words that teens and young adults would understand and relate to, such as the motivational post that was titled “major key” (a phrase coined by DJ Khaled in today’s pop culture). I love the fact that in San Diego’s facebook page, they use a photo or a video in almost every single post! As a viewer, I would personally be much more likely to read the story behind the post if there was a relevant photo or video attached!

5 recommendations for San Diego:

o   Use “hashtags” in posts to increase user engagement, gain new readers, and to increase the overall number of likes on posts

o   Make more creative photo posts in order to keep viewers interested and to capture their attentive

o   Post at peak times in order to secure and engage more users

o   Continue posting on a daily basis in order to stay current and to keep users informed!

o   Use “call to action” posts, such as “like this post if you agree with ____”, or “if you enjoyed this post, share it with your Facebook friends!”

5 recommendations for San Francisco:

o   Post at the peak times that people would be visiting these pages in order to increase user and reader engagement

o   Post more often, like how San Diego does, so as to increase reader engagement and attentiveness

o   Post more than once a week to maintain a solid base of readers and city awareness

o   Continue the utilization of “hashtags,” since they reach a greater audience and add to the engagement percent of the site

o   Same as one of my reccommendations for the San Diego Facebook page, San Francisco should consider using “call to action” posts, such as “like this post if you agree with or love ____”, or “if you enjoyed this post, share it with your friends now!”

2 Top Posts for San Diego & San Francisco:

@globalcommunicationproject

The first example is very disturbing because it is aimed at children. I would image that is was effective when the commercial came out. The silver lining is that the commercial is very old and a commercial like this would never come out today. I’m not sure it is the best ad to sell cigarettes, because children cannot buy cigarettes on their own.

The second example is great and I think it is a prime example of a webpage that is very good at informing its audience. Whether the info is correct is debatable, but it does provide a wealth of information.

The third example is not very effective and other than the interesting head-helmet picture, does not deter people from not wearing a helmet. I just think that there are many ways to induce behavior change and this could be more effective. I think motorist know that if they land of their hand while riding, they will surely die.

The last example helps males that do not practice safe sex envision themselves in the shoes of the women that they are effecting when getting them pregnant. It is great at entertaining its audience as well and evokes laughter from its audience.

@globalcommunicationproject

Entertainment, Part one, Research Activity #3, PH402

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it’s focused on a health promotion campaign.

Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

@globalcommunicationproject

I think publichealth317 has some very good examples on his/her post. The first example shows an ad for selling condoms. It is very effective because it targets an audience that it already going to be buying condoms and practicing safe sex. It aims at providing more please to these costumers and will succeed.

The second example is an AIDS advertisement that aims at advising about HIV. It shows a very striking statistic that shows how many people get HIV every 9 ½ minutes. This may help someone understand that they are at risk for acquiring an infection if they do not practice safe sex.

The third example, I believe is not as effective at the previous two. It is aimed at changing a behavior. Someone that is inclined to drive and drive usually believes that they can drive safely while drunk. While this is not the case, the image is one that drunk drivers believe will not be them.

@globalcommunicationproject

Education Entertainment Research Activity #3

Sell: Condoms

This condom advertisement is aimed at selling the product of condoms to as many people as possible.  Yes condoms are a healthy practice, but this advertisement is not centered around the health benefits of condoms, it is aimed at showing why these condoms in particular are the the choice, because they allow the most pleasure.  The destination is activating a behavior change.  They are looking to convince people to not only use condoms, but use the condoms they produce.  The channel is a billboard, I think this is a good choice of channel.  If people were to see a condom commercial on TV or the computer, they might turn it off because they are embarrassed or caught off guard.  On a billboard, it will constantly be in sight.

Inform: AIDS advertisement:

This AIDS advertisement  is aimed at spreading awareness of just how rampant the the disease is.  They want to to show people that getting AIDS is more common than they might think.  People always think such a horrible disease can’t come into their lives, but this advertisement makes people look at the harsh reality.  The destination is advising.  They are advising by raising awareness about the real life risks of getting AIDS if you are not careful.  The channel is online advertising/ social media.  This is an effective strategy because it can reach so many people so easily.  People are at risk of AIDS everywhere, so using a channel that can reach so many people is very necessary.  

Change Behavior: Anti drinking/ driving

This advertisement is aimed at convincing people to stop drinking and driving.  The advertisement wants to show people that drinking and driving is extremely deadly by comparing it to putting a gun in your mouth and pulling the trigger.  The destination here is activation.  The goal is to motivate people to change the unhealthy behavior of drinking and driving.  They advertisement wants to show people the true risks of their activities and the consequences they can have.  The channel is online/ social media.  This is very appropriate for the topic at hand.  Social media is used primarily by younger people, and younger people tend to drink and drive more.  The advertisement shock value is also too graphic for television channels.  @globalcommunicationproject

Social Media, Research Activity # 1

This Facebook page analyzer is a very interesting tool that I did not know existed and it seems useful in tracking the success and popularity of certain Facebook pages. When first looking at the pages, I noticed the large number picture (San Diego 52, San Francisco 49) and do not know the significance.  The thing that I thought was odd, was that even though San Diego has a significantly larger population, it had far less total likes (SF:255,035/SD:17651). Which means, that San Francisco must have a much more active Internet community. Another thing that stuck me as odd was that San Diego also post a lot more times and had a higher engagement rate. That makes me wonder how San Francisco’s Facebook page had so many more likes. San Diego’s top post also had significantly more likes. Inferring from the likes numbers, it looks as if hashtags do influence likes as San Diego’s page uses them and San Francisco’s page does not. San Diego should definitely use hashtags. San Francisco should like, share, and post more to improve quality of its page. Both cities can like other pages more and be more involved with the community. Both pages lack community events in their top posts, which would probably increase traffic on their pages, and increase the number of likes and shares. More emphasis of pictures really hurt San Diego as where video seems to have helped San Francisco gain more likes. Overall, both pages can improve a lot, especially San Diego’s and the overall numbers prove it. Both cities need to ask more questions on their pages and have people respond. San Francisco needs to publish more picture and more posts. Also San Francisco should have an open page so people can communicate. San Diego needs longer posts and needs more engaging posts. I have seen single celebrities that average more likes on single posts than these entire cities do.  

@globalcommunicationproject

Entertainment-Education, Research Activity #5

The songs I chose are Freedom by Rage Against the Machine and Freedom by Jurassic 5. Despite have the same name; the songs sound and tone are very different. However, the message remains very similar. They are similar in messages and the primarily focus of the injustice within the African American community. Both songs have a primary goal of changing behaviors within the community. Both songs are effective in persuading the audience, however, the Jurassic 5 song has more focus of entertainment and less persuasion. Whereas, the Rage Against the Machine song has more persuasion than entertainment. I do not think any contracts are broken with either song and they are effective at being persuasive and entertaining. They are persuasion because their message is what they perceive as true and in most likelihood is true.

@globalcommunicationproject

Entertainment-Education, Research Activity #3

The first health communication piece is called Avert and is trying to inform about anti-retroviral therapies to people that are HIV positive. 1) I believe this is the goal of the piece because provides detailed information on when someone should start taking and the things to consider, but does not try to sell you anything and does not redirect you to where you can actually buy anti-retroviral therapies. 2) The destination is to advise the audience to take the correct steps involving anti-retroviral therapy. 3) The channel is a website (internet). I think this matches the intent of the piece because it is able to provide a wealth of information over this channel.

http://www.avert.org

The second health communication piece is definitely trying to sell you its product. The Squatty Potty commercial is actually trying to sell you products and entertain. I think it’s a health communication piece because squatting while you go to the bathroom is proven to be beneficial to your health. 1) The goal is obvious because the commercial is used to sell the product. 2) I think the destination is to entertain and the change behavior (to buy and use product). 3) The channel is on the TV or the Internet via YouTube and I think it works very well with its intent.

https://www.youtube.com/watch?v=YbYWhdLO43Q

The third health communication piece is doing two things, but mainly it is trying to entertain. 1) The goal is to entertain I believe. It is an anti-smoking but it does not refer to any negative effect in humans. 2) I think its destination is to entertain and inform about smoking but does not offer any evidence on why smoking is bad. 3) It is a PSA that uses the Internet and I think it works well with its intent, however, I do think it could also be run as a TV ad.

https://www.youtube.com/watch?v=vUe5DjEAjis

The fourth piece meant to spur a behavior change. 1) I think that a behavior change is the goal because of the powerful and emotion reaction that this PSA invokes with its audience. 2) I think the destination is to trigger activation through the very emotional scenes of the PSA. 3) The channel used is the Internet (PSA) and I think it could be even more effective as a TV commercial.

https://www.youtube.com/watch?v=vUe5DjEAjis

@globalcommunicationproject

Entertainment-Education, Research Activity # 1

I think that the first example is mostly an entertainment type of communication with very little scatterings of real news information. I say this because before Hillary Clinton as a chance to inform the audience with any relevant information, Zack Galafinakas breaks it up with comedy. I would say that this first example is more high entertainment and low education (if any). I say there is a little education because he is interviewing a political figure and does show the Trump commercial during her interview that give exposure to the presidential candidates.

The second example does not have any entertainment value that I can see. However, it does provide up-to-date information (news) and it does promote (advise) a healthier live for the children of people with Zika. By telling its audience to not procreate for six months (men) or eight weeks (women) after symptoms to avoid complications with the child, it contributes to a healthier community.

@globalcommunicationproject

I can relate to this post, because I too grew up in a household that many of the males suffered from heart disease. I have since taken control of my nutrition as well. I have always been active and played sports, but my nutrition has been severely lacking. Vegetables were eaten rarely and this was not okay. I still struggle with eating meals that are not as nutritious as I want them to be. I noticed that when I ate a balanced diet, I would perform much better when playing sports. Most students come across that one teacher that changes the way you think about yourself and life in general and it is great that this professor at Grossmont changed your life.

The image that shows Bill Tuttle (an ex-professional baseball player) in his glory days is a very powerful one. It does not affect me as much as some because I have never used chewing tobacco, but I definitely see how someone that does could be deeply affected by it. I think it works because the first picture shows a strong young athlete that is seemingly invincible and how a chewing tobacco habit can reduce him to a helpless patient in a hospital bed that stands to lose parts on his face and maybe even his life.

@globalcommunicationproject

Sources, Research Activity #4, PH402

Research Activity #4

Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

            My first semester at Grossmont community college, I took a health and exercise class. My professor would give us lectures prior to our workouts. One of her first lectures she talked about the importance of nutrition. She said that it didn’t matter how we grew up but we could eat however we wanted. She emphasized the importance of taking our nutrition into our own hands, even if we still lived and ate at home. This impacted me greatly because of the diet of my household in which everyone had heart disease. I (at the time) assumed I was doomed for the same. She made me realize I could break that cycle. Her character, intellect, and qualifications were all attributes to my lifestyle change.

Her character was non-judgmental and understanding. She realized most of us still lived at home and were still eating the foods our family made. She empowered me by making me realize I did not have to eat the foods just because I was living there. She was very intellectual about nutrition. She offered ideas of how to better fuel our bodies. Lastly, her qualifications were her profession. Grossmont Community College is one of the best community colleges in San Diego County. There are many brilliant professors that teach there. These aspects of her message contributed to her impact on my lifestyle change.

              I chewed tobacco for about 5 years. I knew it was extremely bad for my health but was addicted. I had to buy the strongest pack and pack the entire bottom lip with as much as I could. Everyone would tell me that I could get oral / mouth cancer if I did not quit. I wanted to quit but did not know how. I started googling images of oral cancer from chewing tobacco in hopes it would scare me enough to quit. In the back of my head, I would think it couldn’t happen to me.  I then came across the image below. The source of the message that attributed to me changing my habit of chewing tobacco was the intellect of the image. These are evidence of the direct correlation of tobacco use and its harmful effects. The character also stuck out to me because Bill Tuttle was a professional baseball player. All the money could not aid in improving his health conditions, making it evident that this can happen to anyone who chews tobacco.

  https://thedailyflossdotcom.files.wordpress.com/2016/03/163238.jpg?w=465

 @globalcommunicationproject

This first PSA is great at connecting the irresponsible act of texting and driving with a face of a person that was deeply affected by the act. I also am irresponsible sometimes when driving and I read text message when stopped at lights and I rarely think about the consequences of my actions. I think about the ticket I might get from a police officer and do not think about the people I could hurt when I pick up the phone. The source of the message is chosen perfectly, not many people have more credibility than the women whose life was drastically changed by the act of texting and driving.

The Supersize Me trailer was eye opening when I first saw the documentary a few years back. I think the source is very credibly because Morgan Spurlock actually only eats McDonalds for a month and shows the results that the food has on his body. The documentary did not stop me from eating McDonalds but I did think about what it was doing to my body every time I ate there.

@globalcommunicationproject

Sources Research Activity # 4, PH402

Any type of Texting and Driving PSA videos always make me remember to not use my phone when I’m driving. This latest PSA video has young adults discuss their reasons why they text while driving (something which I am still guilty of doing from time to time). One of the young men had asked themselves why are they even checking their phone, but still continue to do the action anyways. It’s frustrating to watch, but I’m just like these young adults who look at their phones while driving due to: boredness or FOMO (fear of missing out). The source of credibility are peers around early 20s/college years, which makes this video very relatable and provokes fear because I could potentially harm a family if I don’t stop texting while driving. After taking so many public health classes that aims to reduce the use of cell phone usage for drivers, I’ve been leaving my phone either in my backpack or the back seat to avoid wanting to look at my notifications. 

When Supersize me came out my boyfriend and I had felt disgusted about eating fast foods. Although we typically make food at home or eat healthier options when we do dine out, I can’t help but think of this documentary or reference it when I’m out with friends or family who want to eat at Jack in the Box or McDonald’s. Not saying that there is anything wrong with these restaurants and understanding that moderation is key to a healthy balanced diet, but it just was not the same after watching this documentary. If I do happen to eat at a McDonald’s I would order something from the dollar menu (small fries, 4 piece chicken nuggets) rather than a full on McDonald’s meal and super large fries which contains high levels of trans fat that is not good for your body and increases LDL cholesterol levels.  I felt that the source of the narrator, Morgan Spurlock was credible in that he was just a regular joe eating McDonald’s for a month. I have friends who eat McDonald’s almost every day as well and to see this person documenting that eating habit for a month because of his choice for the documentary is realistic than hearing a personal trainer say those foods are bad for you.

@globalcommunicationproject

Sources, Part Five, Analysis Activity # 1

This ad really lacks credibility because Helen Mirren, although a wonderful actress, does not have anything in common with the average Joe that drinks Budweiser during a football game. Because of the juxtaposition between Helen Mirren and her target audience, the ad comes off as a joke and probably won’t be taken seriously. I found myself laughing throughout the ad, but it did not have a lasting effect on me whatsoever.

 @globalcommunicationproject

Sources, Part Five, Research Activity # 5

In the first research activity in this module (sources) there was an example of an initiative to advance the awareness of PTSD. “Peter the PTSD Penguin” is not a good source because he is promoting advocacy for posttraumatic stress disorder (PTSD) using a penguin. A penguin would be better suited for promotion toward children and not for adults suffering from PTSD. Although the message was valuable, the source of the message did not match the messages purpose.

http://www.facebook.com/PTSDAwareness/

@globalcommunicationproject

Sources, Part Four, Research Activity # 4

This drinking and driving PSA is very powerful and has had a lasting effect on the choices I make regarding my alcohol consumption. I am not much of a drinker, but this PSA will always be in the back of my mind if I do. The look on the mothers face in this PSA is something I hope to never witness in my life. It impacted me greatly by the use of the drunk driver after the even had taken place, regret is a powerful thing and this PSA uses it masterfully.

https://www.youtube.com/watch?v=MWMrr5DdSno

This PSA includes characters for the Star Wars films explaining why smoking tobacco is bad for your health. Seeing this ad as a child, it had a profound effect on my and my decision to never smoke. The source was credible to me because I was/am a huge Star Wars fan. The source works, because it targets children to never start smoking.

https://www.youtube.com/watch?v=ELPlgKB9n8E

@globalcommunicationproject 

Sources, Part Two, Research Activity # 2,PH402

Donald Trump on black voters.

During one of his speeches, Donald Trump appealed to the African American voters by highlighting all of the injustices of the past in order to gain trust within the target community. He talked about how Hillary Clinton and the democrats have let the African American community down in the past and listed statistics demonstrating his viewpoint. The question he mentioned throughout his speech was “what do you have to lose?” I feel as if this encompasses his whole campaign as well.

https://www.youtube.com/watch?v=t-jasg-_E5M

Oprah Winfrey on Hillary Clinton

As part of her presidential campaign, Hillary Clinton has called to women to vote for her. As a woman, she is using her gender to sway undecided women voters. This clip shows Oprah Winfrey showing her support for Hillary Clinton and mentioning her slogan geared towards women: “I’m with her”.

https://www.youtube.com/watch?v=xF1Iztsx-BE

@globalcommunicationproject

This assignment was very interesting because the sound clips could be interpreted in many different ways depending on who is listening to the sounds. Some of the sounds I listened to, ph663poster also listened to and interpreted them in a different way. The Arabic darbuka sounds very familiar to me because of the cultural music I listened to growing up sounds similar. However, I could see why is would sound exotic to someone that doesn’t listen to that type of music as much as I have. Listening to the piano chord with underwater reverb, I totally agree with ph663poster. He/she said exactly what I thought about it as well. While listening to that piece of music, I imagined an inebriated person walking sluggishly down the street. I agree that it could be used as the background music when a drunken person is driving and risking his and others lives while driving.

@globalcommunicationproject

#Messages #part two #research activity 3 #PH663

A short record scratch sound: Sounds very hip and alternative and could be used to reduce drug use in adolescents.

Arabic darbuka sound: Sounds very exotic and could be used to promote nutrition behaviors in Arabic populations.

An accoustic guitar: Sounds like traditional values and could be used to promote colon cancer screening in people over the age of 50 years.

Piano chord with underwater reverb: Sounds like a warning and could be used to highlight the risks of drunk driving.

Strumming of violin chord: Sounds feminine, and a little bit traditional, so could be used to promote breast cancer screening with mammograms.

I find the different interpretations of this message activity fascinating. I find it interesting how different the opinions of the sounds are from mine. Nezzee5 definitely had some interesting interpretations of the sounds provided to us. An ambient synth part in C conveyed to me a sense of sleepy or laziness, which is much different from the interpretation nezzee5 had. I liked the idea of an HIV testing ad, but I would switch it with the “a dark scary low string synth cord” because when someone is going to have an HIV test, they believe they might be positive. That is a very scary thing and dark and scary sounds would accompany the ad perfectly. I totally agree with “record scratch” sounds, they are very unpredictable and could be used in an ad about the unpredictability of drunk driving.

@globalcommunicationproject

Messages, Part Two, Research Activity #3, PH663

The sound titled “musical accent with tribal spirit wind gust” creates a sense of being surprised and could be paired with presenting a startling health statistic.

The sound titled “record scratch” conveys confusion and can be used in a commercial promoting STD testing. For example, “getting tested is free, but [sound] only X% get tested.”

The sound titled “an ambient synth part in C” conveys wonder and can be used in the introduction of an advertisement of a health campaign that is looking for support either through volunteers or donations.

The sound titled “a dark scary low string synth cord” creates fear and can be used in anti-smoking commercials.

The sound titled “an Arabic Darbuka live” conveys feelings of enjoyment and would be best used in an ad promoting physical activity. 

@globalcommunicationproject

Messages, Part Four, Research Activity # 4, PH402

The first health communication piece is called Healthy Kitchens, Healthy Lives. It advocates being healthy through adjusting ones diet. The public health department of nutrition at Harvard University runs it. I think that this campaign uses McGuire’s psychology-based model effectively. It provides facts, encourages involvement of its audience, and advises them to act. It uses almost all facets very well with the exception of the announcement objective. It does its objectives and provides factual statements, but it does not grab your attention as much as it could. It definitely combines almost all of McGuire’s Objectives. I think that it outlines Kotler’s 4 P’s as well. It promotes the campaign through its website and social media as well as printed word in newspapers.  Its price is a healthy life though a healthy diet. Its place is online and its culinary school is just north of San Francisco. Its product is an education that can teach a person how to cook and to promote a healthy nutritional lifestyle.

http://www.healthykitchens.org

The second health communication piece is called Healthy Mothers, Healthy Families. This public health campaign is geared toward helping mothers with children that have disabilities. McGuire’s psychology-based model is not used in this campaign at all with the exception of activate. It does not even provide any information but it encourages its audience to attend (activate) workshops that will provide member with useful information (where is will announce information about helping children with disabilities and the campaign itself).  However, it does not provide the information upfront on its Facebook. According to Kotler’s 4 Ps, the price is the benefits received by attending one of the workshops. The product is not clearly defined through its main channel (social media), however, may be forced upon you during the workshops. Its promotion is essentially non-existent. The place is on social media where you can email the administrator of the program to sign up for a workshop in your area.

https://www.facebook.com/healthymothershealthyfamilies/

Healthy Kitchen, Healthy Lives is a more effective campaign regardless of which model is used. I had to side with them on almost every step in the communication process.

@globalcommunicationproject