Social Media, Research Activity # 1

This Facebook page analyzer is a very interesting tool that I did not know existed and it seems useful in tracking the success and popularity of certain Facebook pages. When first looking at the pages, I noticed the large number picture (San Diego 52, San Francisco 49) and do not know the significance.  The thing that I thought was odd, was that even though San Diego has a significantly larger population, it had far less total likes (SF:255,035/SD:17651). Which means, that San Francisco must have a much more active Internet community. Another thing that stuck me as odd was that San Diego also post a lot more times and had a higher engagement rate. That makes me wonder how San Francisco’s Facebook page had so many more likes. San Diego’s top post also had significantly more likes. Inferring from the likes numbers, it looks as if hashtags do influence likes as San Diego’s page uses them and San Francisco’s page does not. San Diego should definitely use hashtags. San Francisco should like, share, and post more to improve quality of its page. Both cities can like other pages more and be more involved with the community. Both pages lack community events in their top posts, which would probably increase traffic on their pages, and increase the number of likes and shares. More emphasis of pictures really hurt San Diego as where video seems to have helped San Francisco gain more likes. Overall, both pages can improve a lot, especially San Diego’s and the overall numbers prove it. Both cities need to ask more questions on their pages and have people respond. San Francisco needs to publish more picture and more posts. Also San Francisco should have an open page so people can communicate. San Diego needs longer posts and needs more engaging posts. I have seen single celebrities that average more likes on single posts than these entire cities do.  

@globalcommunicationproject