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subzerobts · 4 years

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Thoughts on the Eighth Member of BTS

A/N: No pairings or warnings for this, except that it may throw you into a sudden 8th member fanfic spiral. When I tell you I was reading 8th member fanfic for the majority of my day, I mean like a good six hours. It wasn’t good.

Okay, so I feel like a lot of people have talked about an eighth member and it being a girl and stuff so I figure I should add some stuff to the ever growing cache of things about the eighth member.

This was like 2300 words and I have no regrets.

~So if there was I feel like she would be slightly younger than most of them and would have come in after their first few albums

~Maybe she was raised in New York with her immediate family being mostly Korean and hella feminist and she’d have older brothers and be super chill

~So like maybe the company would be worried about the lack of fast growing traction with the group and have a girl added in

~First things first: it would be awkward as heck for the guys to suddenly have a girl there and would make living situations even more difficult, with having to share rooms and such. So, they’d probs alternate who rooms with who and who gets the couch, especially for her rooming with a guy

~Not to mention if she catches them talking about some sort of issue with the sleeping situation and then being nervous about it

~Eventually, I feel like she’d kind of get tired of all of the tiptoeing around her and be like

~‘Guys! I don’t even care! Unless you guys have some sort of creepy thing you’re trying to avoid, just treat me like one of you guys’

~Things would chill out basically immediately. Like the next few days, the boys were super relaxed and that was a problem because they just started walking around in just underwear and she would be like:

👀😒 um ew?? Put a shirt on?

~They’d clean it up a lil bit and walk around in like boxers and t shirts, which was fine she had older brothers, she could deal with that

~She’d respectfully bow out of the choreographed hip thrusts and things of that nature at first, like maybe they’d thrust and she’d like make a gagging motion or something(only rarely because the company would be like no) at some point she’d get extremely comfortable with just doing the hip thrusts herself

~The company even found that during interactions with fans she got just as much, sometimes more, attention and screaming as the boys

~Eventually she’d get used to dressing androgynous, like the stylist unnies would put her in skirts and she’d get kinda pissed and the guys would all agree that she’d be better in just what they’re wearing(i.e. pants)

~(Also, just a quick side note, before they even realized what was happening, they’d be super protective. Like unwarranted protection.

~Especially during interviews and talk shows any heavily toxic feminine questions related to her would be met with complete headassery(is that a word?) Just any kind of bullshit the guys could come up with.

~Like it wouldn’t happen immediately, but like after a few interviews and them seeing how uncomfortable it made her to answer the weird questions(coming from female OR male interviewers) they’d kind of come up with an unspoken agreement to answer any and every sexist comment or question with an answer just as shitty)

~ Into specific dynamics now:

~I feel like she’d be evenly split to each other member’s interests because in the first few months, that’s how she bonded with them, busy finding somethings she had in common with each of them and building on it

[we’ll go youngest to oldest]

~She is close with all of the boys, but each get her undivided attention when the moment serves.

~ With Jungkook she’d notice his quiet side during the beginning and willingness to please. So she’d always assure him, in a not so obvious way, that he was accepted. Just quiet validation from her court to his.

~So she’d set up gaming nights with Jungkook when they didn’t have strict schedules or just sit around on their phones

~ The fandom would eventually come to know them as the meme lords of the group.

~Their inside jokes are way too many to count and don’t even come close to being forgotten.

~Can’t forget GCF cause she would be in every single one of them that she could. She’s endlessly supportive of the videos and wants to be in all of them, she even suggests music and things(sometimes before he’s even thinking of doing another one)

~She disapproves when he pushes himself too hard. When she knows it’s happening, she’ll involve on of the hyungs( probably Jin) or they’ll talk to a manager if things get super serious.

~That being said, if he doesn’t have the dance down, or they’re both struggling, she’s the first to volunteer to run the dance with him multiple times and is always the voice of reason.

~When he says ‘one more time’ she says ‘food first’ or like ‘how about a water chugging contest really quick?!’ (bc we all know his competitive nature) ‘Jin probably has some left overs in the fridge that we can reheat, late night snack time!’

~They definitely argue a bit about being the “Golden Maknae.” She’s a bit competitive in that aspect. Because they’re both so talented and she’s just a half of a year older than he is.

~For Taehyung, I feel like she’d grow to love art with him. His quiet adoration for things of beauty, conventional or not.

~(They have a joke,mostly his own that he refuses to let die, that she’s his favorite piece of artwork, eventually she retaliates with him being her favorite piece of artwork and it just sticks.)

~They’d be the classy duo, but with matching boxy smiles. Elegant and poised, their visuals are basically unmatched and during photo shoots, they’re always the ones finished way before the others.

~There are no bad sides for the classy duo. (I’m basically imagining model material for both of them, like just ethereal. Visual god and goddessssssss)

~Also his need to fall asleep holding something, I feel like she’d match that with just being okay with anything when she’s asleep or almost asleep(like she’d fall asleep in the car with the boys or something and be difficult to wake up, so they’d just carry her and she wouldn’t even stir)

~So Tae would lay beside her and they’d be chilling and eventually fall asleep and then later wake up holding onto each other.

~Both of them are shameless damn flirts. They’re attractive and they know it and they will absolutely use it to (not literally) kill ARMY

~Jimin is a bit harder to think about(idek why) but I feel like she’d be his buddy in quiet studying. Like he’d come find her if he wanted to do some reading, but not be alone and she’d be totally down( same with Joon but hold on)

~and either she’d read her own book or she’d do some sketching(mostly because she’d want to have her own unique thing that the others weren’t too interested in)

~Jimin would be her ideal model in these moments. She never gets tired of sketching any of the boys, but in those moments, Jimin is the least likely to change face or position and thus be the perfect study.

~she’d also ask him for homework help in the earlier days with like mathematics and he’d always be more than happy to help

~Jimin is a brat and I feel like when the two of them spend a bit too much time together, the rest of the group can only expect the worst.

~(Low key the Lil-Shit Duo™️)

~Joon is next and here’s where her position in the group comes in. Since she was raised in New York, she’d be fluent in both Korean and English and, as such, would help with the interviews and translating.

~It’s a huge load for Namjoon to carry and with her, being by his side and helping with rephrasing things to the boys during interviews really eases him.

~Along with that, he always makes sure that she knows how much he appreciates her after difficult interviews or just every good while he’s just endlessly doting and complimenting her and things. She always tells him that it’s unnecessary, but he never stops thanking her.

~So they’re like the Leader Duo™️ and are consistently doing damage control between the boys(almost like group therapy) or rephrasing the boys’ answers(in those moments where the boys give weird answers to questions in interviews)

~When not in the public eye, they are coming up with ways to better interact with ARMY or they’re expanding their horizons by reading and stuff.

~Her favorite thing with Joon is working on learning a new language or just English with Joon and making up little tongue twisters and sayings and debating proper ways to phrase things. Which brings us to:

~Being a part of the rapline. So Joon, Hobi, and Yoongi are her peeps. When she’s not entertaining the maknae line, she’s with the Hyung line.

~Hobi and her have a cute dynamic. He babies her a little bit and she’d be lying if she said she didn’t love it at least a little.

~they like coming up with dances together, even when they are supposed to be taking the day off, just goofing around and coming up with dances for little snippets of songs is fun

~they’re like the sunshines of the group. So he’s J-hope and she’s his ‘little hope’. How cute.

~She’s constantly encouraging his little quirks and things that he does(the sound effects and just being him) and being right there with him in being the lights of the group.

~I feel like her and Jungkook get the same bit of his attention. Like the cuddly bits of it

(and my heart skips for cuddly JungHope so like imagining the three of them being cozy and mellow together and just watching the rest of the group do whatever. Agh my heart)

~My boy Yoongles is next and let me tell you I’ve been excited as hell for this one.(trying real hard not to let bias love seep through)

~When moving to a more spacious apartment, they decided to give her her own room. (She’s grateful.)

~And so when she wants to tamp down the wildness in the apartment, get a moment's peace, she retreats to her room.

~While she’s endlessly supportive of all six of the others, encouraging their wild quirks, her room is the quietest. Her room has a ‘no noise’ rule.

~Yoongi shares a room with Jin still at this point and not that Jin is a bad roommate, or particularly noisy, it’s just that the maknae line patronizes him a lot. And Yoongi has very little patience for that.

~So her room is where they’ll often find him. She has a comfy couch that she took Yoongi with to pick it out(because it was basically for him.)

~Point is, she’s mellow when she wants and needs to be and Yoongi is drawn to that chill side of her.

~When the rest are wild and he wants mellowness, he seeks her out and when she wants to be a bit rowdy, she leaves and closes the door.

~He has a gigantic soft spot for her. Not even kidding.

~The boys will always pull her into the situation if they think Yoongi might get too angry or a prank goes south and does more harm than fun amusement.

~They mention that she was involved and she goes with it because she doesn’t want the boys in too much trouble and Yoongi won’t hurt her like he would the boys(not actually hurt but you know like “beat them up”) or scold her too harshly.

~As soon as he finds out she’s involved the anger either dissipates or he removes himself from the situation so as not to hurt anything(but you bet your ass she scolds the maknaes from time to time on Yoongi’s behalf)

~And he definitely helps with her mixtape which the fandom is waiting for. Basically, chomping at the bit. She gives Yoongi and Joon so much credit tbh

~They definitely nap together. Mostly because they’re up at ungodly hours during the night, either working on songs or just talking because that’s definitely a thing that happens.

~They have similar views of the world(I’m mostly thinking of Interlude: Shadow here) but being lonely while being famous is definitely a view they share and are drawn together from that. Despite all of their wants to be on the top of the world, they want to not be lonely.

~Along with her keeping up well with the rowdy bits of the group, she’s definitely introverted like Yoongi. She does what she has to to further the group, but she does get drained and just kind of shuts everyone out some times.

~This is where Jin comes in. (Not to be that cliché bitch who’s always like Jin’s the mom of the group omg) but in this case, he makes sure she’s eating and taking care of herself when she does this.

~They all have locks on their doors and she keeps hers locked a majority of the time, but Jin and Yoongi are the only people she absolutely trusts with coming in unannounced.

~Despite always laughing at his dad jokes and being totally supportive of that, he knows when to turn on being serious and not taking her bullshit about “being fine” if she’s not.

~He forces(more like needles annoyingly) her to eat even when she says she’s not hungry during those times

~Makes sure she’s taking care of herself like showering and brushing her teeth and things.

~During the earlier years when she mostly stayed with the boys, very little contact to her mother in New York, Jin absolutely made sure he had cramp medication on hand and feminine products stashed in spots around the house. Well hidden obvi so the boys wouldn’t just stumble across them, but still there. (She does these things on her own now, but she’ll never forget the thought he put into making sure she was cared for)

~She’s definitely requested a majority of the time on EatJin. ARMY just likes to make sure that she’s eating(just like all of them) and they want to see the two of them talk.

~All in all, the boys are her family and she wouldn’t trade them for the world.

#i didnt want something so informal to be my first fic related post #but i got inspired so....#bts #8th member au #8th member of bts #bangtan #bts mots 7 #bts fanfic #jungkook #taehyung #jimin #namjoon #hoseok #yoongi #seokjin

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engekihaikyuu · 5 years

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Fly High - Review

Check out the Read More if you’d like to hear about this show! Askbox is open as well if you’d like me to elaborate on anything out of this.

I saw it twice today for both the matinee and soiree performances, so I can remember pretty much all of it. The sequence of events in the play happen as follows:

New Year’s celebrations with Karasuno, the third years visit a temple and pray for good luck at Nationals....

Karasuno make the journey to Tokyo for Nationals, check into their old, run-down inn, third years reminisce, Hinata and Kageyama go for a night run with Tsukki following on a bike...

The next day they go to Nationals to check in and to do the opening ceremony, Hinata runs into Hoshiumi, Kageyama runs into Sakusa and Miya...

And then Kiyoko leads us into the flashback of how they got to the orange court. She’s basically the narrator for this play in the same way Yachi was for Summer of Evolution.

The flashback then takes us to Kageyama being called away to the National youth training camp and Tsukishima being called to the Miyagi First Years’ training camp, and Hinata sneaking his way in.

Act 2 is when we get into the practice match with Datekou, Kageyama slipping into his old “King of the Court” tendencies, and Hinata re-crowning him.

Then we slip back into the “present” where Karasuno is headed to their first match, Hinata forgot his shoes because he grabbed the wrong bag, and we get to see Kiyoko run to get it and do the hurdle jumping as she narrates her own journey as well as the team’s journey.

This brings it back around to the beginning of the play where the team is gathered and Hinata and Kageyama are really excited to start their first match of Nationals, so the story winds back around in a circular fashion.

So now with the format of the storytelling, I’ll go into more detail:

We no longer have the usual Engeki Haikyuu opening sequence that we’re used to, and this is in large part due to the fact that we had very few projections overall. The play has a new choreographer now, and I feel like this may be the main reason for the shift. They have 6 giant moving LED screens on-stage that they use heavily for background images, impact animation, showing us the text for what they’re saying, live video footage, but there just really aren’t projections anymore. In place of an opening sequence, we pretty much just dive right into the story.

Surprisingly, they begin the play with Hinata and Kageyama center-stage, with the screens on both sides projecting footage of THE PREVIOUS CAST. Which was basically just a straight up, let’s-just-acknowledge-the-elephant-in-the-room-this-is-a-new-cast sequence, and then the screens show silhouettes of the new cast. These screens do move up and down and when they move down, they reveal a raised platform behind them.

So as the screens move down they reveal our new cast members behind them, and then they gather together on the center of the stage to get worked up and ready for their first match at Nationals. We still do get the usual chorus speech of: Volleyball, Haikyuu, a game where two teams etc...

After that we fade to black and move to the New Year’s sequence, which opens with New Year’s dreams. Kiyoko’s dream includes her running as a voice calls out to her, and this is actually fairly elaborate because she’s lifted into the air by the entire cast and she does a horizontal run in the air as she narrates. Daichi’s hilariously weird New Year’s Dream where Asahi becomes a zombie and infects everyone. He meets up with Suga and Asahi at the temple for hatsumode, Kiyoko meets them too, and they pray for good luck at Nationals and also pull omikuji and things. Supporting cast members have little New Year’s stalls and it’s a really cute set. I really love the chemistry of our new third years, especially because Kiyoko is included in their unit. The four of them together seem like a close group of friends and the way they joke around together was really cute. With Satomi, Kiyoko no longer feels quite so removed from the other third-years.

After the third-years finish their prayers, we see Datekou arrive to do the same thing, and Aone is in that lovely traditional black kimono, with Futakuchi and Sakunami in regular clothes in tow. When Sakunami asked what Aone prayed for, assuming some volleyball-related answer, Aone replies that he prayed for world peace. Lol. Later Koganegawa charges onto the stage and tackles into them with candied apples. In the afternoon show, the other three had been lined up really close together, so when Koganegawa tackled them, only Futakuchi went flying because he was on the other end of the line. In the evening show, I think he ran a little too hard into them so they just all went falling to the ground lol.

We get to see the others of the team goofing around playing hanetsuki with the little wooden paddles (minus Tsukishima) and this is sort of where we get to see the first bit of Noya and Tanaka’s athleticism. I can tell that they’ve got acrobatic ability, but the rest of the choreography in the show doesn’t really let them show it off yet. When Yachi asked Yamaguchi why Tsukishima wasn’t with him, we got to see Tsukki in pajamas and slippers walk across the stage grumbling about how much he didn’t want to wake up early on one of his precious few vacation days just to spend time with the two idiots, grumble grumble as he shuffled across stage lol.

And then Hinata challenges Kageyama to their first contest of the New Year, and this is one of the ad-lib parts. In the afternoon show, they get ready to race, and Hinata goes, “Look, a UFO!” and when Kageyama gets distracted, he breaks for a head start. But in the evening show, Hinata goes, “Look—!” but Kageyama cuts him off going, “I’M NOT GONNA FALL FOR THAT!” and he makes a break for it instead lol.

Pause in the review just so I can say: WINTER CLOTHES!!! CUUUUUTE!!!

Then we see Karasuno headed off to Tokyo in their bus which is just all of them shuffling together in a box formation on-stage with Kiyoko narrating at the start, Asahi throwing up into a bag, Daichi yelling at everyone to calm down, etc… and then they arrive!

There’s the funny little bit where they all think they’re staying at the nice big fancy hotel but then Ukai tells them they’re staying at the scary-looking, run-down inn instead. Takeda-sensei cries that it was because they didn’t have enough money and crumples backward onto the ground by just like, bending his knees and then falling backward. Very flexible, very funny. The little hanging sign for the inn that was on the back of the stage tilts and stuff too to add to the effect.

Then a bus arrives that has the Niiyama girls and here we see Tanaka being really cute with Kanokaaaaaa~ Oh my god they were so cute. They had this secret handshake thing that was super cute and at one point, Tanaka crouches down on the ground to tell her, “You’re still super tall!” and she laughs and offers him a hand to help him up, and he stumbles forward into her and everyone on Karasuno is just watching like !!!!!

Their first night at the inn was a really fun sequence, with it going back and forth between third-years reminiscing on the balcony, to Kiyoko and Yachi taking a bath together and chatting… to the obviously hilarious moment of Ennoshita sending Tsukishima after Kageyama and Hinata’s nighttime run on a bike. The old lady who gives him the bike runs off the stage quietly adding, “The brakes are broken tho… but it works fiiiiine.” So then later, we see Hinata and Kageyama sprint across the stage and then Tsukishima is following while riding the bike and he suddenly goes, “Brake… brake? Brake!!!”

In the afternoon show, the next time we see them, Hinata and Kageyama have stolen the bike somehow lolololol. So Kageyama’s driving it, Hinata is riding right behind him in the child’s seat and whining and Tsukishima is tiredly running after them. In the evening show we just see Hinata and Kageyama starting to tire as they run and Tsukishima is still riding the bike behind them.

Tanaka sneaks out with a ball to practice and for some reason Yamaguchi follows him. So then when he meets up with Kanoka outside by chance, Yamaguchi hides and watches everything unfold. Tanaka and Kanoka sit together, Tanaka scoots away nervously… Kanoka seems on the verge of confessing something, Tanaka suddenly shouts that his heart’s already spoken for and then her cousin shows up and Tanaka thinks he’s misunderstood the entire situation and runs off screaming about that Ennoshita’s an idiot. Yamaguchi springs up because he’s shocked too, and Kanoka and her cousin are weirded out by Yamaguchi’s random presence on top of that lol. In the afternoon show, Yamaguchi just kind of awkwardly apologized before running after Tanaka, in the evening show, he just awkwardly whistled a tune while slowly meandering off stage. That super casual, not casual whistling lol.

The next day we see them line up for opening ceremony with their little Karasuno sign and then Kiyoko starts narrating us into the flashbacks. They do a little rewind sequence, aka, let’s everyone walk backwards all jittery to reset the scene.

Takeda-sensei enters screaming BIG NEWS BIG NEWS in English and Ukai tries to calm him down usually with a little ad-libbed joke. We hear about Kageyama and Tsukishima being called away to their separate training camps, etc…

They integrated the Miyagi and Tokyo camps pretty heavily together on-stage because they wanted to keep Hinata and Kageyama’s stories together while they were apart. So for example, when Hinata shows up suddenly at the Miyagi camp even without being invited and Tsukishima is pretending like he doesn’t know him while yelling at him that he’s an idiot, Kageyama is on the other side of the stage, getting lost in a station because he can’t read the instructions he has. So Tsukishima screaming out ‘idiot’ really applies to both Hinata and Kageyama.

Little side snippet for Ukai and Takeda co-parenting really well lololol. When Hinata has to call Coach Ukai because he did a bad by barging into the training camp he wasn’t invited to, Ukai is yelling at him on the other line. But he only gets to yell about two things before Takeda-sensei quietly sidles up beside him and just wordlessly holds out his hand for the phone. Ukai quietly obeys, because it’s CLEAR Takeda-sensei is the stricter parent in this situation and ooooooh Hinata’s in troublllleeeee lol.

And when Hinata is struggling at the camp, so is Kageyama but for different reasons obviously. Hinata is trying to figure out what he needs to do, how he needs to think while being ball boy, and Kageyama is trying to figure out why Miya would call him a goody-two-shoes…

They have a little sequence where Kageyama’s confused and goes out for a run at dinnertime to try and clear his head, and Hinata is going home from the Miyagi camp for the night (because he’s not allowed to stay in the dorm while being ball boy), and they both end up running next to each other on-stage, getting exhausted, and leaning into each other, supporting each other, helping each other up, so like… they’re apart in the story, but they’re still somehow there for each other.

Eventually the rest of the team appear on stage together behind them, with every one of them getting a little monologue to show what they’re hoping to improve upon and then everyone is running frantically and stumbling together.

After they fall, we fade to black and that’s the end of Act 1. Act 2 closes out both camps simultaneously, and Hinata and Kageyama race to school when they meet up again and also immediately almost fight again because that’s their routine. Mostly because Kageyama is saying Hinata’s jumps are too light (after seeing Hoshiumi’s). I have to say that Daigo and Akana have a lot of great chemistry on-stage and they play off of each other really well in their choreography.

Then we get the Datekou match and obviously the big emotional moment in that involves Kageyama slipping into his King of the Court habits after having spent time at the Tokyo camp with a lot of high-caliber players. I feel like the build-up to that was done really well with all the little stressors in the game, and adding in some of his frustrations from the Tokyo youth camp. Akana plays Kageyama’s frustration really well, and because it’s Engeki, we get to re-crown him using the same cape and crown set that we’ve been using from the very first show lol. Only this time, Hinata’s reframing it in a positive light, and of course because he has the support of everyone else on Karasuno too. So at this point, Tatsunari, Kage-chan, and Akana have all done the rip-away-cape sequence lololol.

I wish I had more to say about the match but we didn’t get much of it because of the focus given to Kageyama’s little breakdown. Datekou’s dance choreography involves a lot of boxing other people in, arms wide out and stomping, and we got a little bit of explanation about Datekou’s blocking technique, Koganegawa’s high tosses, but that was about it. I mean, at no point did they bring out a net, there’s not even really much room on that stage for a net, and we didn’t keep.... a score count. Only at the end of the set did we see a scoreboard on the screens.

Kiyoko then narrates us back to the ‘present’ where Karasuno has to navigate public transit to get to the gym. This involved almost losing Asahi to a crowd, and Hinata accidentally swapping his bag with someone else’s (which leads to the shoe problem).

Back at the main gym venue, Noya runs into someone and falls into Kanoka, and we get the follow-up scene for her and Tanaka. Because Yamaguchi saw what had happened at the inn, he basically shoves the other second years off-stage so that they can have a private moment, although he still stays behind to eavesdrop.

After Kanoka tells Tanaka to watch her because she’s gotten better, Tanaka also runs off with some renewed conviction and a sense of not wanting to lose either. Yamaguchi puts his hands to his heart going, “I feel like I just watched a romance drama.” AND HE’S NOT WRONG.

Then Hinata realizes he doesn’t have his shoes and we get to have Kiyoko running to get them. She monologues and narrates the entire time she’s running and they have these moving frames for her to run through almost like the hurdling she used to do, and at the end, they actually tear away her clothes and she’s got her hurdling uniform on underneath!

A lot of Kiyoko’s narration centers around the themes of finding one’s role in the team (she says that she still has things she can do for the team even if she doesn’t wear a uniform with them), remaking and reinventing yourself (cough* cast change), and Karasuno always being the underdogs and to remember that.

Overall, I enjoyed the show and I really love the new cast. They’re great on-stage together, some core groups have really great chemistry, and some of them got a chance to really shine individually. I have no criticisms about the cast, but I do have criticisms about the complete lack of projections. It’s in the name of the show, and the projections have always been something very unique to Haikyuu and was its special trademark among other 2.5D productions. They were always fun and colorful and very well-designed and choreographed, and they don’t go unnoticed. I don’t know if it’s because we have a new choreographer, I haven’t checked my pamphlets to see what other major staff changes there have been. I think that their use of the LED screens is creative and well-executed especially because they can move, but they just can’t completely replace the appeal of the projections for me. So I hope that future shows bring those back and either do away with the screens or minimize how many big screens are used. The closing sequence and bows are really plain visually when it’s just the black screens with their names in plain white font.

And as much as I’ve loved Wada-san’s music for previous shows, it’s a little harder to work with in this play. Very little of it is as energetic as we’re used to, and the opening and closing music just isn’t the adrenaline rush that the previous ones have been. Due to lack of music and visual cues, the audience got confused too; we weren’t sure when and where to clap because it’s not explicitly clear when they’re done. I’m sure choreography will get more polished as the tour goes on, I’ve seen how much it can improve from the first show to the last in previous tours too.

But I want to end on a high note (ha ha, get it) and say that it’s still a fun and great show and that I’ve fallen in love with all of the new actors immensely~ <3

I’ll be seeing it once again tomorrow evening, keeping my eye out for additional details... feel free to ask me questions!

#Fly High #haisute #engeki haikyuu #hq stage #review

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claricelowww · 4 years

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#FORWHAT (Part 2)

As mentioned in the Part 1 post, it runs as an interactive social media campaign. The concept of the campaign is to turn it into a competition / giveaway of sorts, getting the customers to fill in the blanks on their own with positive things that they want to MOVE for.

It would mainly take place on social media platforms such as Instagram (@asicsmalaysia) and Facebook (ASICS / ASICS Running Club Malaysia). Each post would consist of 3 visuals from ASICS - the thumbnail (Visual 1), the fill in the blank (Visual 2), and the recommended shoe and beneficial factors of said shoe (Visual 3).

For example, the visual would be “RUN FOR ___” and the customers would then have to fill in the blanks with their answer, and share their story/journey. After that, they would have to repost it on their social media with the #FORWHAT and tag @asicsmalaysia in order to submit their response. The people with the best caption and story would then be chosen to win the specified pair of shoes that have been recommended for that particular activity. The shoe recommendation also serves a second purpose, which is to inform all who see it about the qualities and benefits of the shoes. This would mean that, even if someone doesn’t win the giveaway, they could potentially go and purchase a pair for themselves because of the built up “hype/desire” towards trying to win the shoe.

But overall, this campaign allows the #FORWHAT movement to be one that moves towards nation-wide betterment. In other words, it also gets people to share their stories and inspire other Malaysians.

SOCIAL MEDIA VISUAL 1A

SOCIAL MEDIA VISUAL 1B

SOCIAL MEDIA VISUAL 1C

SOCIAL MEDIA VISUAL 2

SOCIAL MEDIA VISUAL 3

Note: The original images used in the social media visuals (without text or logo) were sourced from ASICS.

CRITS

Amanda Chan:

For visual 1C, the shadow of the text and the human is different (different lighting and different slant position). Be more cautious of the lighting and shadow angles in future. The designs for visuals 2 and 3 are generally alright, but they do look a bit plain. The first image is okay, but second image looks somewhat undone/incomplete, as though there’s something missing.

Eunice Loke:

The campaign seems as though it’s in different pieces and is lacking cohesiveness. Be cautious of the positioning of the campaign, because it would be dependent on the type of image they’re trying to put forward (for athletics, for leisure, etc). The intent of the campaign is good, but the “wellness” aspect doesn’t shine through the flashy visuals. The idea is there, but it needs refining.

Chynna:

Specify which social media platforms you want to use and help people understand it by creating mock-ups of the post on social media (this is because captions will help to boost the understanding / clarity of the direction that you want to take).

The images have been treated well – the title of the campaign hidden in the shadows looks nice (in the posters and social media visuals). A suggestion would have been to try playing with typography (some of the titles were upright, but it was suggested that they be made italic in order to show movement). As for the informative part of the social media visuals, the attention grabbing part of the message should be made to stand out (WIN A PAIR OF FREE SHOES etc).

Sarah Ann Toolseram:

When doing a real campaign in the future, consider the costs. Shoes being given away like that would result in very high costs. Besides that, the shadow in visual 1C is a bit off.

Basil Cha:

Love the idea of localization. Feels like it could be a very exciting campaign, but it feels too safe/normal still. Look at brands that are super strong on branding (Nike!! <- cannot emphasize this one more, Adidas, etc.). Also, just be clear on where you want to bring your audience to, in terms of campaign direction. I really like the idea of #ForWhat. I can imagine like a video ad of people like saying, “This one for what ah” “For what wan” and then ending with “For anything you want to be” or something along those lines.

Visuals are clean/not trying too hard, but I think there needs to be a bit more trying The #ForWhat copy is really cool, the idea of moving with purpose, etc. and I think it’s also a very challenging statement when Malaysians say “For what” and I think sport brands always push that kind of attitude whether it’s about challenging the norms, etc.

There also shouldn’t be too many words on a social media post. Things you can consider are creating a mockup of an Instagram post, where you can actually type in a caption so your design is in the context of a description, etc.

Damien Chung:

I think your idea is pretty good, as in it does give people the idea of what a shoe does, and that it's not just for style and looks, but it's functionality as well for the user. I think for the interactive part, judging from my experience right, these kind of shoes or brands actually have a very niche market. Especially Asics, which has marketed itself to be a sportswear brand, but branching out slowly into lifestyle.

So, I'm not sure if your assignment has anything to do with targeting groups on FB or some sorts. This can't be organic, it has to be boosted unless you have a face of an influencer in your visual that everyone knows and are a fan of, which would generate more engagement for the campaign. If this were to be an organic post, your organic reach would be very little, since the market is niche. The mechanics are great, which is to increase the shares. I was thinking of who is the one that would recommend the specific shoe for the winner or whoever the other participants are. The downside of it is that, what is recommended may not be what the users want, and opinion varies, so that's something we need to think about la. Perhaps you could also include like a voucher or a code for whoever that joined the contest (include a cap of course) to make people buy it rather than just finding out the type of shoes recommended for their activity, increasing the conversation rate.

The visuals used are great! But I think social media visual 2 and 3 can be less DI and more organic like your other visuals, it's more visually appealing than a blue background. Overall I like the idea! I might use it for my work too (haha).

Another thing to take note off, visuals that feature people are bound to get more attention yea. Or any big brands like Nike or Adidas, that would work well. So when your visual features someone, make sure it's someone relatable and you would know. Even if don't know, local would be good also.

Yaeber Neo:

Campaign as a whole has lack of a big idea. As a consumer, I’m not too sure what the campaign is about. What’s the movement about, what’s the key message, why should we join the movement? It’s very easy for people to turn it around and say join the movement for what? You’ll probably need something else to kickstart or introduce the campaign. For example, put together snippets of different athletes or influencers telling their own story of what they move for and why. Then it would carry forward better to Part 2 of the campaign where you focus on social engagement. Part 2 of the campaign could look at more recent trends on Social Media. TikTok for example encourages lots of movement where people do dance covers etc. See how you can leverage on that. Could Asics have their own song and dance challenge?

Felicia Lee:

Maybe this could kickstart by involving stories of day to day people. For example, the way Humans of New York portray stories of people. Story of a struggling modern dancer or an athlete. Then, followed by the audience to fill in the blanks.

Ida Chong:

The social media visuals are generally pretty good and have a sporty feel to them. It makes you feel like exercising because there is movement in the image. The masking and effects applied to the visuals are good as well. However it needs to connect more, in terms of the entirety of the 3 social media posts. This is because the thumbnail image doesn’t really connect with visuals 2 and 3 (probably because they are VERY blue). If the blue is still intended to be used to to it being the company’s colour, then perhaps it could be used as an overlay with another image or colour. Besides that, you should also take note that if the placement and words are simple then the background needs to have more happening.

Annabelle Foo:

I think the play on words here really added a catchy/playful touch to the messaging since it’s something you hear quite frequently, and it still followed through in reminding people why they do what they do. But also if the first phase begins with #ForWhat, it could be a bit difficult for people to translate that messaging right away. I think there’s a really good potential build-up here before #ForWhat comes in, maybe you could tap into how everyone has a different why to what they do and it may look really drastic but I think it’d be good to capture those differences at the start before establishing #ForWhat? Design could be a bit more cohesive in terms of typography style/placement, but visuals still eye-catching and clean!

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mgjansen81 · 6 years

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Staff Picks: Our Favorite Videos of 2017

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Staff Picks: Our Favorite Videos of 2017

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2017 was a big year for video here at Serious Eats. We ramped up our production significantly, producing well over 100 (!) new videos, and our (very small!) video team has, in our humble opinion, done an excellent job of translating all the elements that make our cooking techniques and recipes so successful to the new medium—clear instructions, sound science, and just a dash of entertainment along the way. Since they mostly work in secret, the rest of us tend to only see the fruits of their efforts when the videos go live on the site, so it’s pretty common to hear “oohs” and “ahs” all across the office any time a new video gets published.

Without further ado, here are our favorite videos of the year.

Roast Rack of Pork, 2 Ways

[Video: Serious Eats Video]

I absolutely love this video. Firstly, because I never knew that a crown roast was just two large loins tied together. Secondly, the illustrations are adorable and informative. And finally, you get to see Daniel in his element. While Daniel’s culinary expertise is all over the site, embedded in his recipes and stories, you don’t see his face very often, or get a chance to experience what he does behind-the-scenes. This video gives a little snippet into how knowledgable he is and, more importantly, how goofy he can be. Have you ever seen someone put his hand through a crown roast like a horror-movie villain and then cook it to perfection? I think not. —Ariel Kanter, marketing director

“Daniel Gritzer Fondles Pork in an Educational and Illustrative Way.” “Serious Eats Ups Its Sizzling-Sound-Effects Game to Excellent, Mouthwatering Effect.” “This Video Will Give You Alien Flashbacks. We Won’t Tell You When.” None of these alternate titles are particularly pithy or helpful or any better than the video’s actual title, “Roast Rack of Pork, 2 Ways,” but the sentiments still ring true. It’s a video I’ve watched a quite a few times now for its thorough and engaging breakdown of tips and tricks, with the occasional rewind for its pure entertainment value—especially to watch Daniel sing made-up ditties to himself. —Marissa Chen, office manager

Read more about how to make rack of pork or crown roast of pork »

How to Make the Best Salmon Burgers

[Video: Vicky Wasik]

The videos that have been the most fun and rewarding for me to work on this past year have been the longer-form ones where I get to go deeper into one of my recipes, like my crazy fresh tomato sauce, or a technique we’re fond of on the site, like dry-brining a turkey. I’m proud of those videos, and I think we get better and better at them the more we do (and I’m getting marginally better at them the more I do, though I have plenty of room for improvement despite what my kind colleagues say), but I think my favorite has to be our short-form guide to making better salmon burgers. First, there’s the perfectly generic ’80s-style synthpop track that sets a light, bopping pace. Then there are the shots of hand-chopping the salmon and the patties going into the hot oil, which Vicky sped up to synch to the music. It’s just fun to watch. And to top it off, we manage to work in just enough real explanation for why the recipe works, without weighing down the video with in avalanche of explanatory captions. It’s more informative than most of those awful hands-only cooking videos clogging up the internet these days, and it retains the snappiness that makes them so easy to digest. —Daniel Gritzer, managing culinary director

Read more about how to make the best salmon burgers »

BraveTart’s Homemade Oreo Cookies

[Video: Natalie Holt]

Slow-mo shots of homemade Oreos slam-dunking in milk. It really speaks for itself. —Kristina Bornholtz, social media editor

This video takes the cake (cookie?) for most attempts at dunking a cookie, and most cookies eaten in one sitting. By me. In my life, ever. (When milk-drenched homemade Oreos are sitting in front of you, you simply have no choice in the matter.) Once we discovered the power of a camera that can record 960 frames per second (that’s about FORTY TIMES SLOWER than real life) combined with the magic of a cookie plunging into milk, we just could not stop dunkin’. Add technicolor backgrounds to the mix, and we were literally screaming as we watched the playback. I dare you to find a more mesmerizing thing than these bursting waves of milk. —Natalie Holt, video producer

We had so much fun shooting those slow-mo dunks! Milk went EVERYWHERE but it was worth it. —Vicky Wasik, visual director

Read more about how to make homemade Oreo-style cookies »

How to Make the Best Tomato Sauce From Fresh Tomatoes

[Video: Serious Eats Video]

This video was definitely a departure for us. It’s much longer than what we usually do, much more in-depth, and it allows you to see and hear Daniel talking about his method in his own words. There’s a little bit of everything here: the beauty shots of the tomato bounty at the market and the slow-cooked sauce bubbling away, the helpful practical knowledge of what different tomato varieties can contribute to a sauce, and Daniel’s obvious excitement for the subject at hand—when he blurts out “I love tomatoes! Tomatoes are delicious and nutritious!”, it’s utterly genuine. The video feels casual and approachable enough that it looks almost unplanned at times, like something he, Vicky, and Natalie decided to do on the spur of the moment. If it weren’t so pretty, you’d almost believe that it was. —Miranda Kaplan, editor

Read more about how to make fresh tomato sauce »

How to Make Spaghetti Carbonara

[Video: Natalie Holt and Vicky Wasik]

This is a truly delectable recipe, but that’s not even why it’s one of my faves. (But seriously, look at those egg-y, cheese-y, guanciale-y noodles right now and tell me your mouth isn’t watering.) This was shot during an unseasonably warm week in February in a fabulous sunlight-drenched Red Hook kitchen, only a few months into my tenure at Serious Eats. It was one of my first times shooting Daniel talking to the camera as he cooked, and I had a lot of nerves going into it. But Daniel was a natural (well, duh) and the recipe went off without a hitch! I don’t think I’ve ever put down my camera faster after a shoot to reach for a fork. Major props to Vicky Wasik and Sarah Jacobson for their work on this and also for not salivating all over our camera gear while shooting. —Natalie Holt, video producer

Read more about how to make spaghetti carbonara »

How to Make Super-Thick and Fruity Whipped Cream

[Video: Natalie Holt and Vicky Wasik]

I could watch the color-coordinated triptych of freeze-dried strawberries, blueberries, and raspberries being processed forever. —Vivian Kong, designer

Read more about how to make thick, stabilized fruity whipped cream »

How to Brine a Turkey

[Video: Serious Eats Video]

Ever since I was introduced to dry-brining, I’ve been making roast chicken nearly every week. Between the crispy skin and incredibly juicy meat, it’s remarkable what an overnight stint in the fridge with some salt and baking powder can do to a chicken. There’s a lot to love about this video from an informational perspective—and I’m all about spreading the word about dry-brining to my friends and family. But I’m especially excited about the experimentation our team did with animation and stop-motion for this project, not to mention the personality that Daniel brings to the screen. —Niki Achitoff-Gray, Managing Editor