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sagar0251 · 6 months

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Top 5 Latest Updates For Search Engine Optimization

As of my last knowledge, I can provide you with some general trends and practices that were relevant to search engine optimization (SEO). However, please note that the SEO landscape is dynamic, and there might have been new updates or changes since then. Here are five general trends that were important for SEO:

1. Core Web Vitals and Page Experience Update:

• Google has been stressing the importance of user experience in ranking. The Core Web Vitals, which include metrics like loading performance, interactivity, and visual stability, became a crucial part of Google's ranking algorithm. Ensuring that your website provides a positive user experience, particularly in terms of page speed and mobile-friendliness, is essential.

2. Mobile-First Indexing:

• Google has been transitioning to mobile-first indexing, meaning that it primarily uses the mobile version of the content for indexing and ranking. Ensuring that your website is mobile-friendly and provides a seamless experience on mobile devices is crucial for SEO.

3. BERT Algorithm:

• Google's BERT (Bidirectional Encoder Representations from Transformers) algorithm update focuses on understanding the context of words in a search query. It helps Google better interpret the intent behind user queries and deliver more relevant search results. Content that provides valuable, contextually rich information is favored.

4. E-A-T (Expertise, Authoritativeness, Trustworthiness):

• Google still gives preference to content that exhibits authority, competence, and reliability. This is particularly important in the YMYL (Your Money or Your Life) niches, such as health and finance. Ensure that your content is accurate, well-researched, and authored by experts in the field.

5. Local SEO and Google My Business:

• Local SEO remains crucial, especially for businesses targeting a local audience. Optimizing your Google My Business profile, obtaining positive reviews, and ensuring consistent NAP (Name, Address, Phone number) information across online platforms contribute to local search visibility. To stay current with the latest updates in SEO, I recommend checking reputable SEO news websites, Google's official announcements, and industry blogs. Additionally, be aware that Google often releases algorithm updates, and staying informed about these changes is key to maintaining a strong SEO strategy.

#seo #seo update #digtal marketing #keywords

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clevertizeadvertisingagency · 8 months

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How important is EEAT in Content Marketing?

EEAT, which stands for Expertise, Authoritativeness, and Trustworthiness, is of paramount importance in content marketing. It is a set of criteria that search engines like Google use to assess the quality and credibility of content. Here's why EEAT is crucial in content marketing:

Search Engine Ranking: Search engines prioritize content that demonstrates expertise, authoritativeness, and trustworthiness. High EEAT scores can improve your content's visibility in search engine results pages (SERPs), increasing the likelihood of attracting organic traffic.

Credibility and Trust: Content that exudes expertise and authoritativeness is more likely to be trusted by readers. When your content is considered reliable, it fosters trust in your brand or website, which can lead to increased engagement, conversions, and customer loyalty.

Audience Engagement: High-quality content is more likely to engage and captivate your audience. Content that demonstrates expertise can provide valuable insights, answer questions, and solve problems, making it more appealing and useful to readers.

Brand Reputation: EEAT is not only about the content but also about the reputation of the author and the website. When you consistently produce high-EEAT content, it enhances your brand's reputation and authority in your industry or niche.

E-A-T Guidelines: Google's Quality Raters' Guidelines explicitly emphasize the importance of expertise, authoritativeness, and trustworthiness. Adhering to these guidelines can improve your website's ranking and visibility.

Competitive Advantage: In competitive markets, having content that meets EEAT criteria can set you apart from competitors. It can establish you as an industry leader and attract a more discerning and loyal audience.

Legal and Health Content: For content related to sensitive topics like health or legal matters, EEAT is especially vital. Providing accurate, trustworthy, and expert information is critical to ensure the safety and well-being of your audience.

User Experience: Content that lacks expertise or authoritativeness can frustrate readers, potentially leading them to seek information elsewhere. A poor user experience can harm your brand's reputation and credibility.

Backlinks and Citations: Other websites are more likely to link to or cite high-EEAT content. This can improve your website's backlink profile, further boosting its search engine ranking and authority.

To enhance EEAT in your content marketing efforts, consider the following:

Invest in Research: Ensure that your content is well-researched and accurate. Cite reliable sources and data to support your claims.

Showcase Expertise: Clearly demonstrate your expertise in your content. Use authoritative language, provide examples, and share your experience where relevant.

Build Trust: Cultivate trust by being transparent, providing credentials when necessary, and addressing user concerns or questions promptly.

Optimize Technical SEO: Optimize your website's technical aspects, including page load times, mobile-friendliness, and security, to enhance trustworthiness.

Consistency: Maintain a consistent voice and tone across your content, and regularly update and revise older content to ensure accuracy and relevance.

In summary, EEAT is vital in content marketing because it not only influences search engine rankings but also shapes how your content is perceived by your audience. By consistently producing high-EEAT content, you can improve your brand's reputation, engage your audience, and drive business success.

If Return on Investment is critical for you, talk to Clevertize!

#marketing #contentmarketing #contentideas #advertising #clevertize #eeat #seo update #seo

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searchengineexplorer · 8 months

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https://searchengineexplorer.blogspot.com/2023/09/google-wraps-up-august-2023-core-update.html

Google Wraps Up August 2023 Core Update: What It Means for You

Google has officially completed the rollout of its August 2023 Core Update. This marks the second core update of the year, with the process commencing on August 22, 2023, and concluding 16 days later on September 7, 2023.

This Core updates impacting the website rankings.💡 Analyze data for improvements.🔍 Stay informed for online success. 📈 SEO experts to assess the impact.

#seo #seo news #seo update #google update #seo algorithm #core update #seo core update #google core update #core update 2023

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drseoinfo · 1 year

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youtube

How Google Search Reviews System Evaluates High-Quality Reviews and Content: A Guide to Meeting Standards for Improved Website Ranking and Visibility

Google Search Reviews System: Creating High-Quality Content

The reviews system on Google Search is designed to ensure that users see high-quality reviews that provide in-depth research and analysis, rather than shallow content that merely summarizes products or services.

This system evaluates first-party standalone content, such as articles, blog posts, and web pages, that are written with the purpose of providing a recommendation, giving an opinion, or providing analysis.

This means that reviews can be about a single thing, head-to-head comparisons, or ranked-lists of recommendations. They can cover any topic, including products, services, media, restaurants, and more.

When evaluating content, the reviews system considers several factors, including the quality and quantity of the review content, the expertise of the author, and the relevance of the content to the user’s search query. The system also takes into account the overall reputation and trustworthiness of the website.

To ensure that your content meets the standards of the reviews system, it’s essential to provide original research and insightful analysis. This means going beyond basic descriptions and providing detailed information that helps users make informed decisions. It’s also crucial to demonstrate expertise and authority in the topic you are writing about, as well as maintaining a good reputation and demonstrating trustworthiness throughout your site.

Google’s Reviews System Doesn’t Evaluate Third-Party Reviews

However, it’s important to note that the reviews system does not evaluate third-party reviews, such as those posted by users in the reviews section of a product or services page. These types of reviews are considered user-generated content and are not included in the reviews system evaluation process.

User-generated reviews can still be valuable to users, but they are not included in the reviews system evaluation process. Instead, they are displayed separately on the search results page, typically in the form of star ratings or review snippets.

How the Reviews System on Google Search Evaluates Review Content on Pages

The reviews system on Google Search primarily evaluates review content on a page-level basis, which means that individual pages that contain review content are evaluated separately.

However, for websites that have a large amount of review content, the reviews system may evaluate any content within the site, not just the pages with review content. This means that if your website has a substantial amount of review content, the reviews system may evaluate other pages on your site to ensure that they meet the same high-quality standards as your review pages.

On the other hand, if your website doesn’t have a lot of review content, a site-wide evaluation is not likely to happen. In this case, the reviews system will focus primarily on evaluating the individual pages that contain review content.

Languages Covered by Google Search Reviews System

The reviews system on Google Search currently applies to several languages worldwide, including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.

Reviews System on Google Search and Product Structured Data

In the case of products, the reviews system may use product structured data to help identify if a piece of content is a product review. However, the system does not solely rely on this data to evaluate review content.

Product structured data provides additional information about a product that can help the reviews system determine if a piece of content is a review. This data includes details such as the product name, brand, manufacturer, and more. By analyzing this data, the reviews system can better understand the context of the content and determine if it’s a review.

Understanding how the reviews system on Google Search works is crucial for ensuring that your content meets the standards of high-quality reviews. This includes providing detailed analysis and original research written by knowledgeable experts or enthusiasts who have a good understanding of the topic.

By meeting these standards, you can improve your website’s ranking and visibility on Google Search. This is important because higher visibility can lead to more traffic and ultimately more business opportunities for your website.

#google algorithm update #Google algorithm changes #google update #google seo update #google Search engine optimization update #SEO update #google search's review system #google update april 2023 #Youtube

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seocompanymesg · 1 year

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Google's broad core update launched on March 15th, 2023, and rolled out until March 28th.

Google makes significant and broad changes to its search algorithms and systems several times a year, called core updates. These updates are listed on Google's Search Ranking Updates page and are designed to ensure that Google fulfills its mission to present helpful and reliable results for searchers.

Hire reliable SEO services - https://seocompany.me/

#seo update #seo services #seo singapore #google core update

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seolinkbuildingorg · 1 year

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#seo update

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mostlysignssomeportents · 14 days

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Google is (still) losing the spam wars to zombie news-brands

I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!

Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):

https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation

It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:

https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf

Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:

https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan

Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.

Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.

That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.

Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:

https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528

(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)

https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against

Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:

https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security

Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:

https://housefresh.com/david-vs-digital-goliaths/

In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:

https://housefresh.com/how-google-decimated-housefresh/

One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.

A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."

Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:

https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg

The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.

Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.

This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:

https://twitter.com/ichbinGisele/status/1642481590524583936

There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:

https://www.404media.co/who-owns-deadspin-now-lineup-publishing/

The same thing happened to the venerable Money magazine:

https://moneygroup.pr/

Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:

https://money.com/best-paint-sprayer/

All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:

https://escapecollective.com/commerce-content-is-breaking-product-reviews/

As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.

A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).

Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:

https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg

Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.

Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.

As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:

https://twitter.com/dannyashton/status/1777408051357585425

As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.

All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.

Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:

https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/

This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:

https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/

We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:

https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html

Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:

https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150

But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.

It cheated.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse

Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg

CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en

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