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growmofo · 1 year

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Pinterest Marketing Tips 2023

Pinterest is one of the most popular social media platforms globally with over 450 million monthly active users. Pinterest is a visual platform, providing a unique way for you to reach new potential customers. Pinterest users are seeking inspiration – a new workout routine, how they can change up their style, fun recipes, places to go on their next trip – so give it to them!

With a strong Pinterest marketing strategy, you can increase awareness, generate traffic to your pages and increase your conversions with 83% of weekly Pinners having made a purchase based on content they saw from brands on Pinterest. Want to know more? Let us lay down the basics for you.

How to increase Pinterest traffic

1. Fresh Content

Pinterest is flooded with old content that has been published and stored on the platform for years and years. Creating new and exciting content is one of the most organic ways to navigate your way through Pinterest, stand out and get noticed.

Failing to post new content is one common flaw most businesses fall into. But, it can be as simple as posting content that you have on hand that you would usually post on your website or other marketing platforms.

If new content is a hassle, not to worry. The option to revise pins is one convenient way to create fresh content.

2. Make Posts Different, Bold and Memorable

Gone are the days of pinning mediocre pictures. The more daring and exciting your photos look, the better. Brainstorm exciting ways to showcase your brand that will inspire your followers.

You could try incorporating humor or satire into your posts with punchy and succinct descriptions. If you have seen a meme trending across your socials, come up with a post relating it to your business. This will prompt your followers to reshare and pin your photos enhancing your Pinterest traffic.

3. Grow a community

Engaging in online communities can help you bring together like-minded people and reach your target audience. Think of your Pinterest page as a two-way street – if users talk to you, talk back! This is a great way to boost your engagement and grow a loyal following.

Develop a strategy for how you will interact with users so it is consistent, professional and aligned with your brand culture.

4. The Idea Pin

When someone ‘Pins’ one of your posts, they are saving it so that they can collate boards of inspirational content. For business pages, you can create Pins that link back to your website.

‘Idea Pins’ are the most recent offering on Pinterest that allows users to maintain pins on their own platform even after they’ve been published. With this feature, users are able to pin multiple images, lists, and videos in a single pin. Needless to say, this feature is ideal for product curation in an exciting and innovative way.

5. Playing With Algorithms

Understanding Pinterest’s Algorithm is helpful when thinking about your Pinterest Marketing Strategy. Pinterest’s algorithm determines what pins will be shown in a user’s feed. To make sure that your posts have a high chance of showing up in users’ feeds, post high-quality images with keywords in your descriptions so that your post appears in the search results. You should also be active on Pinterest – post regularly and engage with other users!

Reference Link: https://www.growmofo.com/pinterest-marketing-tips-2022/

#pinterest marketing tips #pinterest marketing strategy

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jonahyawi · 2 years

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7 Best Pinterest Marketing Tools to Grow Your Business

Are you looking for a best Pinterest Marketing Tools to grow your business? Then, you need look no further. With more than 21 Pinterest Marketing Tools already available on the market, it’s easy to see why newcomers can become overwhelmed by the variety of possibilities available. That’s why, in this article, I have rounded up 7 of the finest Pinterest Marketing Tools that you can easily use to…

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#blog pinterest #clickbank and pinterest #how to get traffic from pinterest #how to increase pinterest traffic #how to use pinterest for your blog #pinterest competitor analysis #Pinterest marketing #pinterest marketing strategy #pinterest marketing tools #pinterest strategy #pinterest traffic #using pinterest to drive traffic to your website

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larrysblooming · 1 year

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hshq took this a little too literally

#tommy seeing this on pinterest like #‘hey jeff i found our new marketing strategy for the next two years!!’#it’s just unsustainable that’s all #and doesn’t help harry’s image

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squideo · 1 year

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Have You Considered... Pinterest?

In the last installation of Have You Considered, we investigated Clubhouse – a relative newcomer to the social media forum which launched in 2020. Clubhouse is an ideal platform for B2Bs, however, it’s not for everyone.

For businesses who are targeting customers, Pinterest offers a diverse audience especially in the American and European market.

What is Pinterest?

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.

With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organised and easy to find. You can also create Pins to share your ideas with other people on Pinterest.

Founded in 2009, Pinterest has one of the most diverse userbases amongst its competitors. The majority of its userbase lives in the United States of America, Germany, France, Canada and the United Kingdom – but of its users it has a diverse age demographic. The largest segment is the 25-34 age range, however it has strong numbers in all demographics besides 65+ (2.9%) which is a difficult group to target through social media platforms. Furthermore, unlike other platforms, the majority of Pinterest’s userbase is female (60%).

This makes Pinterest a potential asset for American and European businesses looking to target their customers. Like Instagram and TikTok, it is a visual-centred platform. Unlike these larger platforms, Pinterest offers businesses an opportunity to engage with multiple demographic segments through one campaign.

While images remain the most popular upload on Pinterest, its users also watch close to one billion videos a day on the platform. This gives businesses an opportunity to utilise pre-existing marketing materials made for other platforms without having to update its format, content or dimensions. Pinterest offers ad packages, which are set up to bolster the targeting and reach of video campaigns.

How Can Pinterest Help Businesses?

Pinterest is ideal for B2Cs and small businesses. The platform is particularly popular amongst educators and creatives. Set your business up using a business account to unlock analytics and add more detailed information to your profile.

Inspire customers. Many Pinterest users access the platform for inspiration. Maybe they have a problem that needs solving or are looking to spark their creativity. Either way, by sharing quality content on Pinterest you can ensure that the inspiration they find leads them to your business!

Build brand awareness. Ensure everything uploaded to Pinterest contains your brand’s logo. Pinterest enables content to be shared widely and images shared on Pinterest will also appear on Google Images. This gives large scope for your content to spread, but don’t lose the credit. You should always include a link to your website with each pin – this could be a blog post, an online store or a company website.

Drive Sales. Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest. While Pinterest has fewer active users when compared to social media giants like Facebook, Instagram and TikTok, this high conversion rate compensates for a smaller audience.

Curate. Boards are used by users to categorise saved pins to make it easier to find content at a later date. Curate your uploads to make it easier for potential customers to find what they’re looking for; specifically – your business.

Engage customers. Like other social media platforms, Pinterest can be utilised as a tool for customer engagement. Build a community by following similar accounts or create content which engages other accounts. Check out this video Squideo made to thank another Hull-based business – Scribes Digital Printing – for creating their branded shirts.

How to Utilise Pinterest

Creating an account on Pinterest isn’t enough to build followers and increase customer conversion. Like all social media platforms, your campaign needs to be carefully designed for success. Follow Squideo’s top five tips to find marketing success on Pinterest.

1. Pin your website

Pinterest offers an API (application programming interface) with makes it easy for your website visitors to save you on Pinterest for later review. If a visitor is browsing your website and sees an image or product they like, the API allows them to hit a “save” button and add it to their Pinterest account. Once they share it to Pinterest, anyone on the site can see the image – expanding your viewership even further.

2. Use the right pin

Rich Pins are available to Pinterest business account users and add extra details to your posts (Pins). There are four types of Rich Pins to use and it’s important to get your choice right to drive traffic to your website.

Article Pins. Attaches the headline, author and article description underneath the Pin; ideal for bloggers.

Product Pins. This adds real-time pricing, availability and store location to your post.

Recipe Pins. Gives a snapshot of the required ingredients, cooking time and serving size.

App Pins. Adds an “install” button so users can download your app without leaving Pinterest. This is only compatible with iOS apps.

3. Upload high-quality content

On visual platforms like Pinterest, quality is important. Upload photos and videos at a high resolution to make them more shareable. 80% of people on Pinterest use the mobile app, which means it is better to use portrait dimensions instead of landscape. This makes your image or video fill the entire screen as the user scrolls. The maximum aspect ratio for Pins is 1:2:8.

4. Search-friendly captions

Pinterest is fantastic for SEO, so utilise search-friendly captions to propel your content toward the top of the results page. Analyse popular keywords for your business or products and start including these keywords into your Pin captions.

5. Reflect your brand

Whilst Pinterest doesn’t offer many profile customisation options, it is easy to create a Pinterest aesthetic. Keep your uploads looking uniform and related to your brand. Use the same colours, font and style, and add your logo wherever possible. Create custom covers for your Pinterest boards too using creators like Photoshop or Canva. You can also give your boards similar names. The goal is for your brand to become immediately recognisable to your Pinterest audience. To accomplish that, consistency is key.

Get Started with Video Marketing Today!

Hopefully, you found this installation of Have You Considered useful. Stay tuned over the next two months while we explore other underutilised platforms and find ways to make your brand stand out.

Speaking of standing out, check out our portfolio! And, if you want to discuss how animated explainer videos can benefit your business, get in touch with the Squideo team today.

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#pinterest #youtube #youtube video #pinterest aesthetic #advertising #marketing strategy #marketing #marketing tips #small business #small business on tumblr #Youtube

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brandingbridge123 · 5 days

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" A brand is a reflection of your company’s values and ethics. "

#business #brand #branding #facebook #instagram #twitter #pinterest #google #tumblr #whatapp #launching new brand #branding marketing #branding strategy #branding social media #social media marketing #soci platform marketing #branding company

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nenvyv · 12 days

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Unveiling the tips and tricks of being a successful social media manager:

Social Media Manager (SMM)… sounds fun right?

I mean, we all hang around on social media the whole day anyway - posting life updates and sharing around funny, often meaningless, things - why not get paid for it, RIGHT!

WRONG - Being a SMM actually feels a bit more like juggling flaming swords while riding a unicycle…

Hectic… I know… but very close to reality.

Don't get me wrong - social media management does have it's upsides and can be fun and rewarding - but trying to keep up with the ever-changing landscape of social media and keeping your clients happy while doing so, can be hard.

That is why I am writing this blog post - to provide you with the tips and tricks I have learned throughout my journey as a Social Media Manager - tips I've gathered through trail, success and obviously... My errors.

You can call it my purpose in life - making the mistakes, so that you dont have to!

This guide I will assist you to learn how to navigating this thrilling, often chaotic realm with finesse and flair.

So let's dive in, shall we?

What if it is your monkeys, meaning it is in fact your circus?

#1

Well first of all - KEEP CALM AND PLAN!

Planning is my secret weapon and I have used it to slay many "dragons" before.

I rely on planning so much that I've actually recently started sharing my planning techniques and planner layouts on my brand new online store named "BiteMagic" (if you are into digital downloads and planning) You can check out my variety of industry specific planner layouts, as well as a category made specially for al my boss ladies out there (yeah girl... We see you 😉) in store by clicking on the link below 👇

https://bitemagic.etsy.com

Planning brings us peace - because we know what to expect when we have planned our steps and therefore we can RELAX knowing that whatever happens, we've got a plan for it!

#2

Content is King (Or Queen...!)

In the kingdom of social media, content reigns supreme. But not just any content-quality content that engages, educates, and entertains your audience. From witty captions to eye-catching visuals, your content should be a feast for the eyes and minds of your followers.

Bonus points if you can sneak in a cat video or two. 🐱

(#joking! Please don't do that… 😬)

#3

Know Thy Platforms:

Each social media platform is like a different party with its own vibe and guest list. From the bustling streets of Twitter to the polished halls of LinkedIn, understanding the nuances of each platform is key to crafting the perfect social media strategy. So, put on your party hat and get ready to mingle!

Your client will usually tell you what platform they want to use if it's not set up already.

Out of experience, I recommend that you use the platform the client suggests as the main platform (for example: Facebook) and then ad on some secondary platform like Pinterest where you can share pinsyour Facebook page… all roads should eventually then lead to the clients WEBSITE because this is where your client has direct access to their clients who are already interested in the product/services they are providing because of all your strategic content you’ve created. Which means it wil not take much to convert these prospects into loyal paying customers all thanks to your hard work!

No wonder Social Media Managers are so in demand by all kind of industries, right!

#4

Engagement strategies:

Social media is a two-way street. It's not just about broadcasting your message; it's about engaging with your audience, building relationships, and fostering a sense of community. Respond to comments, ask questions, and don't be afraid to show some personality. After all, nobody wants to follow a social media robot.

Pro tip:

DO NOT sell the first chance you get. Nobody likes being sold to… rather engage with the audience like you would with a close friend. Build the “relationship” first. You can read the 8 steps of successful marketing (which is highly recommended) right here:

#5

Analytics:

The magical crystal ball that reveals the secrets of your social media success (or lack thereof).

Dive into your analytics regularly to track your performance, understand what's working (and what's not), and make data-driven decisions. Remember, knowledge is power, and in the world of social media, it's gold.

Inform your client of any concerning factors in the analytics and also what content / actions seem to be working when looking at the stats. Keep in mind what your clients goal are and then refer to the specific metrics that evaluates your current standing in that direction.

Like for example:

Your client wants you to manage his start- up business social media page. His goal is therefore awareness (because people need to know about his product/services before they can purchase/his product services).

So your job is to work on things like his page likes, followers or maybe starts joining local groups - slowly develop an image of the target market that is interested in what your client has to offer and also set the very important foundations in terms of Brand Awareness for your client and their business.

#6

The Dark Side of Social Media

(dramatic music starts playing in the background…)

Yes, the dark side of social media.

From trolls to algorithm changes that make your head spin, navigating the challenges of social media management isn't always sunshine and rainbows.

I will discuss the dark side and how to not only handle it - but to use it as an advantage, in my next blog post.

But for now:

Time for a small exercise!

(yeah really …. We're going there…) 🤷‍♀️

Grab the closest paper you have lying around right now and write the following in big bold letters:

“With every challenge comes an opportunity to learn, grow, and become a social media Jedi master.

Now stick that baby in your kitchen, right above your kettle. Let it be a daily reminder that challenges are simply stepping stones to mastery. Practise does make perfect! Embrace each hurdle as a chance to refine your skills, innovate, and emerge stronger.

Bonus tip!

Your working space should be treated like the most important area in the house.

Set clear boundaries with friends and family members (even your cat... If needed) to not disturb you while you are in your working space.

Keep your space clean and organised ALWAYS!

Messy places causes messy minds!

Decorate with a cohesive colour scheme of light pastel colours for your working space.

I recently found some awesome items for my office on SellSA which you can go and check out here:

https://sellsa.co.za/home/affiliate-referral/66337c0dad57b

In the realm of social media management, where the pace is relentless and the landscape ever-shifting, it's crucial to maintain a growth mindset. The ability to adapt, learn, and transform challenges into opportunities is what sets apart the average from the exceptional!

So, as you sip your morning coffee or tea, let that note above your kettle serve as a beacon of resilience and determination. You're not just managing social media; you're crafting experiences, building connections, and shaping digital narratives.

Now go out there and GET IT...

Your journey awaits!

..........................................................................

This post contains affiliate links which means that if you choose to buy any of the products I suggested from the links, I will receive a small commission with no extra cost to you.

#make money online #pinterest #marketing strategy #social media manager #business #i sell content #tips #successmindset #inspiration #online #marketing #business growth #long reads #girlblogging

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mdabdurrakib006 · 1 month

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Secret Affiliate Marketing Prompts -Review (on Wattpad) https://www.wattpad.com/1439575380-secret-affiliate-marketing-prompts-review?utm_source=web&utm_medium=tumblr&utm_content=share_reading&wp_uname=mdabdurrakib006 Affiliate marketing is a performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts. It's a symbiotic relationship where both parties benefit: the business gets increased sales and exposure, while the affiliate earns a commission for each sale or action generated through their promotional efforts. The beauty of affiliate marketing lies in its flexibility and scalability. It's accessible to anyone with an online presence, from bloggers and social media influencers to website owners and email marketers. With the right strategies and partnerships, affiliate marketing can become a lucrative source of passive income.

#2023 #2024 #affiliate #amazon #beginners #chatgp #marketin #marketing #pinterest #strategies #tips #tutorial #paranormal #books #wattpad #amreading

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marketingminds-214setu · 2 months

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#digital marketing #marketing #seo #stategies #web design #pinterest #pinterest marketing #strategies #business growth #growth

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delappdesignsbyl · 2 months

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Why You Should Advertise With Pinterest

Marketers tend to overlook Pinterest’s social media marketing potential to bring in more business and spread the word about their brand, but using the popular site does offer many benefits. Pinterest is especially helpful for craft-based businesses as that community makes up most of Pinterest’s users. Pinterest has become one of the most popular social networks next to Facebook and Twitter. On…

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#advertising #creative outlet #marketing #marketing advice #marketing strategies #marketing tips #pinterest #pinterest marketing #sidehustle #smallbusiness #smallbusinessadvice #social media

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codehunger · 4 months

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How other social media platforms are useful in growing our website?

Various social media platforms can be instrumental in growing your website by increasing visibility, driving traffic, and engaging with your audience. Here’s a breakdown of how some popular social media platforms can contribute to the growth of your website: 1. Instagram: Visual Storytelling: Ideal for businesses with visually appealing content. Instagram Stories and Reels: Engaging features…

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#Instagram for Business #LinkedIn for Website Growth #Pinterest Marketing #Quora Engagement #Reddit Marketing #Snapchat Strategies #social media marketing #Twitter Marketing #WhatsApp for Marketing

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sociocosmos · 5 months

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lavandamichelle · 6 months

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Pinning Prosperity: A Blogger's Guide to Making Money on Pinterest

Greetings, savvy bloggers and aspiring money magicians! Ever dreamt of turning your Pinterest passion into a paycheck? Today, I’m unlocking the treasure chest of knowledge to guide you through the art of making money on Pinterest. Join me on this digital adventure as we transform your pinning prowess into a lucrative endeavor. Grab your virtual map, and let’s embark on a journey where pins lead…

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#Affiliate Marketing #Blogging for Profit #Blogging Tips #Humor in Blogging #Making Money Online #Monetization #Pinterest Strategy #SOCIAL MEDIA #Social Media Monetization

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digilearnteach · 8 months

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#social media #social media platform #social media strategies #social media marketing #social searcher #content marketing #digital marketing #digital marketing agency #instagram #facebook #pinterest #twitter #ig

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abmediaco · 8 months

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#Pinterest for Business #Pinterest marketing #Brand promotion on Pinterest #Pinterest sales strategies #Boosting sales with Pinterest #Pinterest advertising #Pinterest product promotion #Pinterest engagement #Visual marketing on Pinterest #Pinterest audience targeting #Creating compelling Pinterest content #Pinterest analytics for brands #Pinterest SEO for brands #Pinterest conversion optimization

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webgraphworldwidemauritius · 8 months

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Pinterest Marketing

We are a Pinterest marketing and business agency ready to help you with your business! Contact us now for further information. Our Service : Marketing strategy. Digital marketing. Target market. Contact Us Now at +230-55169169 https://mu.webgraphworldwide.com

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inthesocialmediaspace · 9 months

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A Digital Odyssey: Navigating the Seas of Social Media Together

🌟 Welcome, Fellow Adventurers! 🌟

Greetings, wanderers of the digital realm! 🌐✨ Whether you're a seasoned social media explorer or embarking on your maiden voyage, this corner of the internet is your safe haven for all things social media and social media marketing.

🚀 Embarking on a Shared Journey 🚀

Step aboard as we set sail on a grand adventure into the ever-evolving world of social media. 🛳️ Our ship is more than a blog; it's a community where we gather to exchange ideas, insights, and inspiration. Here, we believe that our collective experiences are the wind in our sails, propelling us forward toward new horizons.

🌐 Unveiling the Social Media Tapestry 🌐

Through this blog, we'll unravel the intricacies of social media platforms, decoding algorithms, and crafting content that captivates. 🧩 Let's dive into the art of engaging storytelling, the science of eye-catching visuals, and the magic of forging authentic connections in a digital landscape.

📣 Amplifying Voices, Together 📣

In the sea of social media noise, our mission is to uplift and amplify each other's voices. Whether you're an entrepreneur, a content creator, or simply someone passionate about sharing stories, this is your harbor. 🏞️ Let's learn from one another's triumphs and challenges, celebrating victories and offering support during stormy seas.

🌈 A Rainbow of Possibilities 🌈

Our blog isn't just about facts and figures; it's a kaleidoscope of creativity. We'll explore vibrant strategies, brainstorm imaginative campaigns, and discuss the latest trends. 🎨 Let your creativity flow freely as we collectively shape the digital landscape.

🌟 Join the Crew! 🌟

Are you ready to embark on this voyage with us? If you're eager to navigate the intricacies of social media marketing while embracing the spirit of togetherness, then consider yourself part of our crew! 🤝 Follow this blog, engage in discussions, and let's chart a course for success, learning, and memorable connections.

To infinity and beyond, dear adventurers! 🚀🌍 Let's harness the power of pixels and passion to create something truly extraordinary. Get ready to immerse yourself in all things social media and set sail on a journey that promises growth, camaraderie, and a sprinkle of digital magic.

Welcome aboard! 🌊🌟

Warmest wishes, Merah

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