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sendnotes · 3 years
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books i read in april.
this is going to be my thing from now on. i'll compile a list of all the books i read in a month and share my thoughts on each one every end of the month.
just so you know, i'm a little forgetful, and i have a tendency to forget names, plots, and other details. i'm hoping that writing these will aid my memory in recalling how i felt about each novel.
you can also find me on goodreads
so, let’s begin, shall we?
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101 essays that will change the way you think (wiest, brianna)
self-help book
this book got off to a good start! some of the essays written (or should i say a collection of articles originally published on the thoughtcatalog website) made me think and consider my outlook on life, love, and so on.
the title overstates the case though. when i think of an essay, i picture something more argumentative and philosophical. not to mention that the majority of the ideas in this book are redundant. it made it difficult to get through. nonetheless, i was able to get past it because there were so many fantastic concepts and topics discussed.
overall, it's an interesting & worthwhile read for those who enjoy thinking outside the box.i lost count of how many times this book gave me aha moments. i swear, most of the entries soothed my mind and provided a great pick-me-up when life seemed to be frustrating.
the midnight library (haig, matt)
science fiction, fantasy fiction, psychological fiction
regrets, self-remorse, what ifs, family approval, drugs, dreams, love, passion, hatred, death, afterlife, multiverses, quantum physics, and a plethora of possibilities packed into a 304-page book.
i'll be honest: this book is already on my list of favorites. i'm simply blown away by how well-crafted and diverse the entire story unfolded.
a sci-fi novel with a dash of fantasy and a smidgeon of philosophy. if that's your thing, you should give this book a shot.
the first few pages of the book gave me an impression and led me to surmise it was going to be a cheesy ass chick lit novel that i'd only read and find enjoyable in high school. i was completely off base. it proved to be very mature, full of lessons, but delivered in a fun and entertaining manner— exactly my cup of tea.
it reminded me of a disney pixar film called soul, in which the afterlife is depicted in vivid detail. they differ on so many levels, but they both imagine life after death for people who are unsure of their path, purpose, and passion.
every chapter served a significant concept, so this book is well-deserved of a 5-star rating!
norwegian wood (murakami, haruki)
fiction, romance novel, bildungsroman
as i read the book and neared the end, all i could think about was how this book became one of murakami's most popular and influential works.
murakami offers a sprawling glimpse into the lives of a group of severely damaged youths grappling with the realities of what emptiness entails. take what you will from it.
i know a lot of people like it, which is fine. but please keep in mind that this book hit me square in the gut. it alternated between making me angry, sad, annoyed, and disgusted almost constantly. there isn't much else.
this book should come with a warning: "this is not a good place to start if you're new to murakami's works. this is not a representative of murakami's brilliance."
fist and foremost, the characters in this book are all repulsive.
toru watanabe was a fuckboy and a softboy rolled into one. what could possibly be worse than that? he'd have as many casual sexual partners as he could while also buttering a girl up by appealing to her emotions and displaying a "sensitive" and "vulnerable" side.
this book was made even more depressing by the fact that each female character was needy, weak, dysfunctional, and dependent. since they're all the same, i'm not going to go over each of these female characters one by one. you already get the idea.
reiko ishida, imo, was one of the best rendered sections of the novel. most likely because she had a better grasp on her emotions and goals than the still seeking youths... until, *spoiler alert* she wanted to do it with toru as well. a big disappointment.
to summarize, this book is primarily concerned with two topics: sex and death.
hidden meanings are everywhere, but when you get to the core, that's all that remains.
the four agreements: a practical guide to personal freedom (ruiz, miguel)
self-help book
first agreement ⏤ be impeccable with your word
this essentially means that you should not spew gossip or use words to harm others. because words have tremendous power and can cause significant harm. you are not only negatively affecting others with your hateful and thoughtless words, but you are also hurting yourself. this is something with which i generally agree. how i see it, when people are unhappy with themselves, they turn to others to make themselves feel better. as a result, they gossip about others in order to divert attention away from themselves.
second agreement ⏤don't take anything personally
alright. sure. don't let what others say about you bother you. it has everything to do with them and nothing to do with you. well, i don't entirely agree, but i think it's a fantastic idea in general. however, achieving this goal will be extremely difficult. i believe it would take a lot of practice to reach this level of zen. plus, i honestly believe that other people's opinions still matter because they keep you in check. the best advice is to not be swayed by these opinions, but to consider why they were expressed in the first place. see what you can do to improve yourself from there. sure, it can be difficult to deal with; after all, no one likes being told they're wrong or whatnot. but it's not all bad news because you can sometimes use criticism and judgment to give you a competitive edge. i mean- don't you think hearing someone else's point of view is also an opportunity to learn and progress? ruiz should have stressed that it's not just about "not taking it personally because you know you're not that person," but also about not retaliating with an extreme knee-jerk reaction even if you believe you're being unfairly criticized.
third agreement ⏤ don't make assumptions
this is a real eye-opener for me. i've noticed that whenever i become enraged by someone's words, it's usually due to my tendency to assume. personally, i can't help but make assumptions. i don't know what other people's motivations are, and i can't help but draw conclusions based on the information i have. even if the other person had no intention of causing me harm, it's too late. the thought has become ingrained in my mind, and i never ask for clarification out of pride or fear of appearing overly sensitive.
fourth agreement ⏤ always do your best
this section did not seem particularly useful to me. i mean, aren't we all reminded of this all the time? this section is filled with sloppy writing, in my opinion. as if he badly wanted to finish the book and impulsively thought: "okay, fourth agreement: always do your best. that should suffice. lmao"
overall opinion: the third agreement was my favorite, but the rest were a no-go. don't get me wrong, i appreciated his ideas, but i've heard them all a hundred times before. basically, the book's sole takeaway is that we are all suffering in some way in our daily lives, and we are all dealing with different issues. regardless, we all need to be kinder and gentler to ourselves and others.
the song of achilles (miller, madeline)
romance novel, historical Fiction, war story
i'll keep it short and sweet:
i really wouldn't have had this book any other way. miller's writing is breathtaking, so rich and full of lovely detail. it's incredibly a unique concept to me that authors are rewriting such ancient history and stories to make them lgbt+!
some suggest it's tedious, but i disagree. it isn't slow; rather, it is just right.
'cause at the end of the day, it's not about war, tragedy, or heroes - it's a slow-burning, organic love tale between two young men and their inevitable connection.
it's sad, tender, and painful, but in the best way possible.
circe (miller, madeline)
novel, historical fiction, fantasy fiction
"greek mythology, but with a feminist twist"?! sign me the hell up! this piqued my interest... only to leave me feeling completely let down. seriously now. circe was described as a "badass empowered woman," which was the single most compelling selling point for me, and thus the most wrenching disappointment, i must say.
sure, it demonstrated the value of feminine power, but it also did represent how this power can be a force of good or evil.
not to mention the fact that circe fucked a married man or two in this book- i mean- how is that an ~empowered woman~?
let's be clear right off the bat: madeline miller's follow-up to the song of achilles is epic in scope but not necessarily in execution. to me, this read more like a tedious island tale. regardless of how many five-star reviews this book has received... i just don't think it's well-deserved. don't get me wrong here. miller is a fantastic author with a lush writing! istg- i'm blown away by how beautifully she wrote and carefully chose her words. even the most mundane phrases were written poetically. after-all, it’s greek mythology. but how did she manage to make circe seem so... bland?
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cindylouwho-2 · 5 years
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RECENT NEWS, RESOURCES & STUDIES, mid July to August, 2019
Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from July 14 to August 24, although some may be older than that.
Tumblr has not been saving all of my drafts correctly, which has led to me rewriting some of this post more than once. (I’m now going to be compiling it elsewhere & pasting it here when done, to avoid this issue in the future.) That, a heavy workload, and some vacation time delayed & truncated this report. 
But the good news is I am now on a more consistent schedule, with more time to read and write. I expect to be getting this back to 3 times a month very soon. 
Are there types of news you would like to see here? Please let me know! Leave a comment below, email me through my website, or send me a message on Twitter.
TOP NEWS & ARTICLES
The priority placement is US search for items that ship free has been around for nearly 4 weeks, and doesn’t seem as disruptive as some feared. Etsy is conscious that non-US sellers are particularly upset about this, and have therefore published a list of things they are doing to help international sellers. (note that most of those things also help US sellers that ship to other countries, 
Etsy’s 2nd quarter results came out on August 1. Everything was up, but not quite as much as some experts predicted, so the stock is down quite a bit. The big announcement was that Etsy will be combining Promoted Listings & Google Shopping ads bought by sellers into Etsy Ads. They are supposed to launch in August, but I have yet to hear of any seller who thought this was a good idea.
3.5 million people worldwide use at least one social media platform. (That’s 46% of the planet’s population.) And more than half of the planet  - over 4 billion people - watch videos online. “[H]alf of all internet users below the age of 35″ use voice to operate their devices, with 43% of internet users worldwide using voice at least occasionally. 
SEO isn’t enough; you are going to have to spend money to be seen, if you don’t already “The last 18 years have been an anomaly. Twenty years ago, if a brand couldn't afford to pay for a newspaper or a radio ad, the media company didn't give the company time to publish a public service announcement. SEO allowed companies to go through a period where they received free listings on search engines like Google and Bing. Sending people to a brand's website is like getting a free television or radio commercial or newspaper ad or billboard at the baseball park in 1984″
Trend watch: both clothing retailers and makeup companies are seeing a drop in sales as their markets shrink. If you sell either, you will want to read both articles, as there are some parallels between the two areas in regard to what is and is not working. 
ETSY NEWS
Etsy purchased musical gear website Reverb for $275 million; it will continue to run separate from Etsy. Etsy stock went up at the time. This is notable because Etsy hasn’t bought much lately; it looks like they are slowly dialing back the panic mode, single-goal approach. Their business acumen has disappointed one commentator [humour].
Etsy is “improving” Etsy shop stats. (Note that the Google Shopping category is apparently for the ads you buy yourself only, not the ones Etsy buys, so you will need to use Google Analytics to look at those hits for the moment.) This seems to be leading up to the launch of Etsy Ads (see above).
Here’s some coverage of Etsy changes in the past few years (not a lot new, with some errors). 
Etsy seems to be ramping up its monitoring of seller customer service factors, as more people are receiving email notifications that their shops are falling below Etsy’s customer service expectations. I expect that any updates in this area might involve the new chat convo thingy: Convos are changing to live chat threads, which you cannot write more than one paragraph for because hitting return sends the message. It’s a mess. (Please forgive my frustration; I’ve already had to deal with over 40 separate convos from one buyer alone.)
There will be a site-wide Labour Day sale August 30-September 2, which Etsy will apparently be promoting. 
Fall fashion trends as promoted by Etsy: apparently silk scarves are in, for all sorts of uses. They also released their holiday trend report (pdf file), which I will summarize next week if I can find the time. It’s worth a look, because they divulge some top search data. You can also listen to the podcast, or read the podcast transcript. 
This article on tiered pricing and increasing your average order value is geared towards people using the $35 free shipping guarantee, but it is also useful for anyone wanting their customers to buy more from them. 
Staff will be using the Etsy Success section of the forum to post weekly tips called “Etsy Insights”. So far, they have been posting each week’s thread in that announcement post, so it is easy to skim and see if any topics are relevant for you. 
They are also asking members to sign up for more research surveys; so far, I am finding it pretty boring, and all of the content on their “hub” page is over a year old. 
The expansion into India saw their domestic listings more than double last year. Free workshops have helped bring many new sellers aboard. 
SEO: GOOGLE & OTHER SEARCH ENGINES
Google’s John Mu, who does SEO outreach & education, reminds us that “LSI keywords” are not actually a thing. (LSI was a computer method to figure out relationships between words back in the 1980s; no search engine today is using it, as they have real search data on how people relate words to each other, and it just doesn’t give any insight into modern search technology.)
You don’t need tons of backlinks, but you do need good ones. And linking out on your own site is a good idea in many cases [video], as long as it serves your readers. 
Using images that show up on many different web pages can harm your SEO. They used stock photos that showed up on hundreds of pages for this experiment, so it is not likely that using your own image on 5 sites, for example, would be a problem. 
It looks like there was a fairly significant Google update around July 18th; there’s a bit more coverage here. The last 3 large Google updates are summarized & analyzed here. 
Google then released a blog post explaining their core updates and what you should do if you are negatively affected by one. They linked to several SEO websites explaining Google’s concept “E-A-T” (Expertise, Authoritativeness and Trustworthiness), which is particularly important if you produce blog posts or educational materials.  
Less than half of Google searches now lead to a click on a website result, at least on desktop. Mobile Google searches overwhelmingly do not result in traffic to a website any more. (Note: as I always remind people, the data from these types of studies is always a bit suspect, because they only have a slice of the data, but the provider here probably has the biggest slice worldwide. 
Do you do some simple coding on your website or blog? You will find this beginners’ guide to canonical tags and the different uses of redirects and canonical tags [video & transcript] very helpful. If you are a bit more advanced than that, here’s a good guide to meta tags. 
CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)
Hubspot puts out a lot of good digital marketing guides; check out their “Ultimate Guide to Content Distribution”. Also, they covered how to write a great (& SEO-effective) blog headline, with examples. 
Some stats on current social media usage [infographic]. 
Verizon sold Tumblr to Wordpress owner Automattic. 
Snapchat users continue to increase, as does revenue. They still aren’t profitable, but didn’t expect to be yet. 
Not getting enough traffic on Facebook? Here’s how to get seen by more people there. 
There are ways to optimize your LinkedIn profile to get more sales.
How to get valuable Twitter followers, that is, not bots. (They use Etsy as an example of a well-optimized Twitter profile.) 
ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)
Amazon is making advertising an even bigger slice of its income. 
Digital ad spending is continuing to increase in most areas.
Facebook is expanding its search ads to more businesses; it’s not really clear how it all works, though. The ads must also run as news feed ads. Here are some basic tips on how to get the most out of Facebook’s ad algorithm. 
With Etsy possibly ending the free Google Shopping ads it currently buys for us (see the Etsy Ads announcement above), this might be a good time to look into buying Google Shopping ads for your website; here is your complete guide to setting them up. 
More changes to regular Google ads mean less control for the business buying ads, meaning that exact match phrases are no longer even close. “Google says 15% of its daily searches are new — and advertisers will miss out on these new queries if matching is too tightly controlled. Its machine learning systems, the company says, can infer intent and spare advertisers from creating exhaustive keyword lists in order to get their ads to trigger on relevant queries.”
If you are thinking about paying for ads on Pinterest, you will want to read this starter guide. 
Twitter video ads now have an option to not pay for a click unless people view at least 6 seconds of the video. 
STATS, DATA, OTHER TRACKING
How to use Instagram Analytics to boost your business. (That is written for companies that are larger than most Etsy shops, but there is plenty of good material there.)
ECOMMERCE NEWS, IDEAS, TRENDS
eBay beat earnings expectations in the second quarter. 
Amazon had higher than expected sales but lower than expected earnings in the second quarter. They keep thriving despite low profits margins because they have a massive cash flow. 
Alibaba reported higher than expected revenue and profit for its first quarter ending June 30th. 
Amazon sales on Prime Day (July 15-16, actually 2 days) were greater than last year’s Black Friday & Cyber Monday combined, and also signed up more new Prime members on each than ever before. Other websites also saw a big boost, especially for electronics. 
Amazon forced to amend its seller policies worldwide following German legal action. As of August 16, they will give 30 days notice for standard account cancellations. 
And they have expanded their robot deliveries (still followed by humans, though!)
BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
While buyers do love free shipping, nearly half of US consumers surveyed will choose to pay for shipping in certain circumstances, most commonly when they really want the product. Only 11% said they never buy unless shipping is free. 
When you are trying to sell something, and especially if you want a repeat buyer, make sure you are pitching it to the right target market. For example, people who don’t want to spend a lot of money won’t buy things they can get for free elsewhere. Provide value for the right people. (A lot of this article is pitched at entrepreneurs selling classes and events, not tangible products, but I think there is a lot of value in the explanations.)
MISCELLANEOUS
WordPress is one of the most popular ways to set up your own website; here’s a beginner’s guide to getting started. 
Google beat earnings expectations in the second quarter. Ad revenue was up a lot. Microsoft also had a better-than-expected quarter, but the growth of their search ads and of LinkedIn (which they own) has slowed. 
How to choose colours that will work together well. 
There is a lot of research on productivity; here are 10 things you can do to get more done. 
If you use Chrome, you could really use these Chrome keyboard shortcuts. 
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mrlnsfrt · 6 years
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Some of my Favorite Bible Verses for Prayer
The following is a list of Bible verses that I have found very helpful in some of the most difficult moments of my life. A few years ago I decided to compile all of them into one list, but this remains a work in progress. 
I hope these Bible verses can be a blessing in your life. 
If you click on the Bible verse it will take you to a website where you can read the entire chapter and have a better grasp on the context of the verse(s) I mention below.
Luke 11:13 If you then, being evil, know how to give good gifts to your children, how much more will your heavenly Father give the Holy Spirit to those who ask Him!”
This verse has had a great impact on my prayer life. I now pray daily for the Holy Spirit and I believe this has brought about the greatest change in my personal life and ministry in recent years.
Luke 18:1,7,8  And he told them a parable to the effect that they ought always to pray and not lose heart. [...] 7 And will not God give justice to his elect, who cry to him day and night? Will he delay long over them? 8 I tell you, he will give justice to them speedily. Nevertheless, when the Son of Man comes, will he find faith on earth?"
You should really read the entire parable but these verses highlight the message found in the parable.
Romans 8:26 Likewise the Spirit helps us in our weakness. For we do not know what to pray for as we ought, but the Spirit himself intercedes for us with groanings too deep for words.
When I don't know what to ask for I still come to God in prayer because I know enough to know I need God's help and according to the verse above I can come and He will translate my prayer into what it should be. This way there is no performance anxiety, I just have to show up for prayer and God helps with the rest!
Hebrews 4:16 Let us then with confidence draw near to the throne of grace, that we may receive mercy and find grace to help in time of need.
I could write a whole blog post on this verse. Paul describes God's throne as a throne of grace where I can come and receive mercy and grace all the time because I am always in time of need
1 John 1:9 If we confess our sins, he is faithful and just to forgive us our sins and to cleanse us from all unrighteousness.
I love that the only condition, the only "if," is "if we confess" there are no "if's" regarding God's willingness and ability to forgive our sins and cleanse us from all unrighteousness. The only that can keep me from being forgiven is myself when I refuse to confess my sin
Hebrews 7:25  English Standard Version Consequently, he is able to save to the uttermost those who draw near to God through him, since he always lives to make intercession for them.
Save to the uttermost. Enough said.
James 1:5 If any of you lacks wisdom, let him ask God, who gives generously to all without reproach, and it will be given him.
This is another passage that has had a major impact on my prayer life. I find myself constantly praying for wisdom, and claiming this promise. I believe this also has had a significant impact on my personal life and ministry.
Mark 9:23,24 And Jesus said to him, "'If you can'! All things are possible for one who believes." 24 Immediately the father of the child cried out and said, "I believe; help my unbelief!"
I would recommend reading verse 23 one in several different translations because of the differences punctuation (which is not found in the original Greek) can make. But when I pray I tend to focus and repeat what the father says to Jesus, "I believe; help my unbelief." I find myself in that situation way too often. 
Mark 11:24 Therefore I say to you, whatever things you ask when you pray, believe that you receive them, and you will have them.
Faith is key. This complements nicely Mark 9.
Philippians 2:13; for it is God who works in you, both to will and to work for his good pleasure.
I love this verse because it takes my focus off of myself and my repeated failures and places the focus on God who causes me to even want to change in the first place. This also causes me to ask God to place in my heart desires that match His plans for my life.
Philippians 4:19 And my God will supply every need of yours according to his riches in glory in Christ Jesus.
God is the one who supplies all my needs! It is so important to keep this in mind. It helps me keep from worrying and also helps me reflect on how much I truly "need" something I might want.
Philippians 4:6-7 Do not be anxious about anything, but in everything by prayer and supplication with thanksgiving let your requests be made known to God. And the peace of God, which surpasses all understanding, will guard your hearts and your minds in Christ Jesus.
So many people struggle with anxiety, this verse encourages us to deal with it by giving it to God and thanking Him in advance for what He is about to do. It is difficult to be anxious while praising God. Not only that He also gives us a peace that doesn't make sense, a peace that non-believers can't understand.
1 Corinthians 10:13 No temptation has overtaken you that is not common to man. God is faithful, and he will not let you be tempted beyond your ability, but with the temptation he will also provide the way of escape, that you may be able to endure it. 
I have this verse written on the inside cover of my Bible. This verse helps me remember that if I am facing it, its because God can give me victory over it. 
Matthew 6:9-13 9 Pray then like this: "Our Father in heaven, hallowed be your name.
10 Your kingdom come, your will be done, on earth as it is in heaven. 
11 Give us this day our daily bread, 
12 and forgive us our debts, as we also have forgiven our debtors. 
13 And lead us not into temptation, but deliver us from evil. 
I could write a whole post on this one. Don't just memorize this (you should if you haven't) but understand the principles that we can apply to our prayers today. God is our loving provider, our prayer should change how we behave, and we should ask God to deliver us from evil or temptation (pray this before you fall into temptation).
2 Chronicles 7:14 if my people who are called by my name humble themselves, and pray and seek my face and turn from their wicked ways, then I will hear from heaven and will forgive their sin and heal their land.
Humility goes a long way, especially when coupled with seeking the LORD and turning from our wicked ways. God is the one who saves, we just need to humbly accept that.
Exodus 34:6-7 The LORD passed before him and proclaimed, "The LORD, the LORD, a God merciful and gracious, slow to anger, and abounding in steadfast love and faithfulness, keeping steadfast love for thousands, forgiving iniquity and transgression and sin, but who will by no means clear the guilty, visiting the iniquity of the fathers on the children and the children's children, to the third and the fourth generation."
This verse just paints a beautiful picture of the character of God. The context is also great, Moses had asked God to see His face, but instead, God proclaims His name, and proceed to describe His character.
Isaiah 40:28-31 Have you not known? Have you not heard? The LORD is the everlasting God, the Creator of the ends of the earth. He does not faint or grow weary; his understanding is unsearchable. He gives power to the faint, and to him who has no might he increases strength. Even youths shall faint and be weary, and young men shall fall exhausted; but they who wait for the LORD shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint. 
God never runs out of power, He is beyond all limitation and He is willing to strengthen us if we are willing to wait upon Him.
Ephesians 3:20 Now to him who is able to do far more abundantly than all that we ask or think, according to the power at work within us,
I love how this verse reminds me that God can go far beyond whatever I can think or ask for. Even more amazing that power is already at work within us, causing us to come and read these verse, to begin with.
1 John 5:14-15 And this is the confidence that we have toward him, that if we ask anything according to his will he hears us. And if we know that he hears us in whatever we ask, we know that we have the requests that we have asked of him.
This verse gives us confidence while highlighting the importance of being aware of God's will.
James 4:10 Humble yourselves before the Lord, and he will exalt you.
Once again the importance of humility and allowing God to do what He does best.
Isaiah 41:13 For I, the Lord your God, will hold your right hand, Saying to you, ‘Fear not, I will help you.’ 
When I read the verse above I always picture in my head the most powerful being in the universe reaching down to hold my hand. 
Isaiah 43:2 When you pass through the waters, I will be with you;And through the rivers, they shall not overflow you. When you walk through the fire, you shall not be burned, Nor shall the flame scorch you. 
This verse reminds me that troubles will come, but I do not face them alone. God will not remove all trials but rather keep the trials from completely destroying me.
2 Corinthians 12:7-10 And lest I should be exalted above measure by the abundance of the revelations, a thorn in the flesh was given to me, a messenger of Satan to buffet me, lest I be exalted above measure. 8 Concerning this thing I pleaded with the Lord three times that it might depart from me. 9 And He said to me, “My grace is sufficient for you, for My strength is made perfect in weakness.” Therefore most gladly I will rather boast in my infirmities, that the power of Christ may rest upon me. 10 Therefore I take pleasure in infirmities, in reproaches, in needs, in persecutions, in distresses, for Christ’s sake. For when I am weak, then I am strong.
I especially like the last phrase but the context is important. When I am weak and suffer for the sake of Christ, I am strong, for He is the One who gives me strength.
Jeremiah 29:11-14 For I know the plans I have for you, declares the Lord, plans for welfare and not for evil, to give you a future and a hope. Then you will call upon me and come and pray to me, and I will hear you. You will seek me and find me, when you seek me with all your heart. I will be found by you, declares the Lord, and I will restore your fortunes and gather you from all the nations and all the places where I have driven you, declares the Lord, and I will bring you back to the place from which I sent you into exile. 
Not only does God have plans for my welfare, He also will be found by me when I seek Him.
Luke 18:27 And he said, The things which are impossible with men are possible with God.
You might already know this, but it is so good to be reminded of it.
Philippians 4:8 Finally, brethren, whatsoever things are true, whatsoever things are honest, whatsoever things are just, whatsoever things are pure, whatsoever things arelovely, whatsoever things are of good report; if there be any virtue, and if there be any praise, think on these things.
This is just a great reminder for me to be more intentional about the things I chose to think about.
Isaiah 50:4 “The Lord God has given Me The tongue of the learned, That I should know how to speak A word in season to him who is weary. He awakens Me morning by morning, He awakens My ear To hear as the learned.
I have begun to pray that God will teach me how to speak.
Philippians 4:13 I can do all things through Christ who strengthens me.
Click on the link above and read the full context. The entire chapter is amazing!
Zechariah 2:8 For thus says the Lord of hosts: “He sent Me after glory, to the nations which plunder you; for he who touches you touches the apple of His eye.
This might seem like an odd addition to this list but I love how God says that we, His children, are the apple of His eye!
Psalm 37:5-6 Commit your way to the Lord, Trust also in Him, And He shall bring it to pass. He shall bring forth your righteousness as the light, And your justice as the noonday.
Commit and trust. Once again a reminder to let God do His thing and trust Him to do it.
Psalm 9:9-10 The Lord also will be a refuge for the oppressed, A refuge in times of trouble. And those who know Your name will put their trust in You; For You, Lord, have not forsaken those who seek You.
God has not forsaken those who seek Him, that includes me when I seek Him. When I am oppressed or in trouble, He is my refuge.
Psalm 66:18 "If I regard iniquity in my heart, The Lord will not hear." 
This serves as a warning for me to not cherish sin in my heart, for when I do it breaks down my communication with God. This is not to be confused with struggling with sin, I can come to God when I am struggling and need victory over sin. But I cannot come to God knowing I have sins in my life that I refuse to confess and have no intention to stop committing. 
Psalm 67:1-2 God be merciful to us and bless us... that your way may be known on earth, your salvation among all nations. 
I want God to bless me so that others may come to know Him.
Psalm 77 - (verse 7-9) Will the Lord cast off forever? And will He be favorable no more? Has His mercy ceased forever? Has His promise failed forevermore? Has God forgotten to be gracious? Has He in anger shut up His tender mercies? Selah
Has God forgotten to be merciful? It is worth reading the whole Psalm. This is a reminder that in dark times it might feel like God has abandoned me, but looking at the past I know better. Trials and tribulations are always temporary, God always saves those who love Him.
Psalm 69:5-6 - Let not those who wait for You, O Lord God of hosts, be ashamed because of me; Let not those who seek You be confounded because of me, O God of Israel.
This passage really resonated with me. I added this to my prayer life as well.
Finally here is a quote that is not a Bible verse but I really like.
"Prayer is the opening of the heart to God as to a friend. Not in order to make known to God what we are, but in order to receive Him. Prayer does not bring God down to us, it brings us up to Him." Steps to Christ. p94
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emsykesillustration · 6 years
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Portfolio Reviews
As part of my portfolio reviews, I’ve been in contact with several people in the industry to gather feedback and advice for my portfolio so far. Rose Lloyd Rose Lloyd is a Stockport alumni, and has risen far in the industry. She’s represented by Eye Candy agency, who are massive in the illustration world. Her work is bright, bold and at such high quality she’s had clients such as the BBC, The Times, and the British Medical Journal. She uses texture and shape as a forefront for her work, which is something that makes me very lucky to have been able to speak with her about my work, as it’s not just inspiring but also very similar to my own work. Having a creative who can understand your work and the processes behind it, is brilliant in getting feedback. One of the first points Rose made when looking through my work is that she could see that I had a versatile range of media in my visual language, as well as my output. She mentioned that versatility is important, and that if you use more than one medium in your working style, let potential clients and agencies know that. I’m going to continue using different styles, as well as employing various techniques such as using mock ups, as well as if suits best - photography of my work, such as t-shirts, prints and books if needs be. Rose also suggested the I add my contact details to the back, as it’s a nice note to end with. I currently have mine at the front, so I’ll see if other artists suggest the same. Business cards were also suggested, which I’m currently designing! I’m also ensuring I keep my font, colours, and general feel consistent - I’m a brand as an illustrator and clients and agencies need to see that, purely because it looks so professional. Rose, speaking about getting work, also mentioned looking up art directors in Manchester, and just getting yourself out there, emailing your portfolio over so you’re in their books and getting your name out there for potential work! She also mentioned if I wanted to go into editorial work, it’s well worth getting current articles and adapting them as your own. Editorial is so fast paced, so it’s good to get into that fast frame of thinking and ways of applying your skillset to text in a short amount of time. It’ll also put your work into context and be super applicable for potential clients.  It was wonderful to speak to Rose, and really nice to see how far you can go in the illustration world! Flow Creative I was given the amazing opportunity by Barney to visit the team at Flow, a huge agency in Manchester. They're a design agency who specialise in motion design an animation, but are super versatile. They have a massive client base and a team who are always looking for work from freelance illustrators - so it’s safe to say they have a good eye for the illustration industry.  I spoke with Karl Doran, the creative director, and Sarah - accounts manager, as well as other members of the team. Feedback included my portfolio, website and social media accounts being consistent, presentation of my work being well ordered, and they liked how my website  is an open portfolio. Karl commented that my mix of mockups and full digital photos was refreshing, and that mockups used with my (Re)Collection work, as well as both print and digital campaigns is brilliant - agencies and potential clients love to see things in context, and the applicability of your work, so to keep that up!  Feedback also included to add sketchbook workings, and work leading up to it - this may be drafts or screenshots - it’s important that clients see this, as it puts your work into context some more, and shows the importance of your process, and how you’ve worked as a designer. I definitely need to start adding these!  After showing  my ident animations, it was amazing to see that the whole team actually really liked what I had going on - for something I’m really new to, a process that I struggled with, and is still a work in progress - they loved the looping of the saxo wheels, the general over-the-top-ness of the 90′s items, and the lo-fi, VHS feel. Points to improve on were looping my work, perhaps simplifying transitions, and putting them on my instagram as loops or GIFs, as people looking for work such as agencies and clients absolutely love this. Karl mentioned that I should check out Ruffmercy on instagram, and I’m so glad he did! I’m so inspired right now!  When chatting, I mentioned how I felt worried that by using the MTV logo so much in my (Re)Collection work, I may be ‘ripping off’ the brand, however the whole team said that it’s a good thing - people in the industry have published ‘knock off’ potential designs and actually gotten work off the original brands!  They also mentioned that using Beer Paper from GF Smith for my Beer work was so effective and a really nice touch, and possibly even creating business cards that are beermats! I am SO getting on that! Beermats are collectible, usable, and the thought of someone lifting their mug off it while looking for inspiration and seeing my contact details is a great idea! An amazing feedback experience with lots of things to take back, and my confidence boosted. Thank you for checking my work out and for your time! Tyler Spangler I contacted Tyler last year for a small interview about his views on the creative industry, and so contacted him again this year for some feedback on my PDF portfolio. Tyler is based in California, and uses amazing colours in bold designs covering character, text, and many types of concepts. He has some amazing clients including Chanel, Nike, Outkast, and has featured online in Dazed and Confused, and Hi-Fructose magazine. He’s lovely to talk to and has always had time to give me advice, and is in a great position to learn from and get advice from from within the industry. On sending him my portfolio, he mentioned that he remembered my work from last year because he likes my uses of texture! This is great, as being able to be consistent with my visual language means that I’ll be able to stay in people’s minds and proves better to staying in the radar as a creative! He mentioned that he thinks it may be nice to include project information on my PDF portfolio, similarly to how I do on my website - that it’ll give the viewer some more context. At the moment I only have my captions as to what they are, media, and when they were done. However, my website captions, such as here - simply even with how and why I came about it, why it’s grapefruit, etc. I think this is a great idea, as as well as working sketches and drafts, it gives the full information to viewers and potential clients. If I’m sending a PDF portfolio over it typically means I can’t show someone my work in person, where I’d normally explain and talk through what I’d been working on and why. So that’s a great piece of feedback! He also mentioned that his favourite piece in my portfolio is Elvis Juice, so I’m glad I’ve put it so prominently on my business cards! A few people have mentioned that it’s their favourite when looking through my work, and so it’ll be nice to be able to show people my best work here, especially in chances were first impressions are small, short, and therefore need to be really good and lasting, and an essence of my visual language as a whole. I’m going to add small captions to my work, making sure it doesn’t take over too much or become too much of a read. Ken Maylor Ken is a proper old school illustrator. He’s based in Lancashire, and has been illustrating for decades. He’s produced work for the likes of Star Trek and Elvis Presley annuals, Oyston’s Estate Agency, produced spray positives of photographs for various catalogues, as well as being a police officer for years, he created drawings for the Police and Crimewatch, as well as airbrushing. We couldn’t find any of his old work together, but he now mainly fly ties - as you can see here, he’s got an incredibly craft hand and so it’s no surprise he did so well with airbrushing and producing realistic drawings for the Police and Crimewatch! Looking through my updated portfolio with captions and sketches of the process thanks to Flow Creative’s and Tyler Spangler’s feedback, he had lots of positive feedback. Generally, he said he loves the colours I’ve used, for myself as a brand, and the boldness in the illustrations - they grab attention. The use of my batman making faces image as my logo alongside hand-drawn type is quirky, and he thinks they’re positive and there’s humour. This is great, as I’d love this to be a first impression for agencies and potential clients! Looking through my (Re)Collection work, compiled together with suggestion from Tutorial Feedback to categorise my work, the ‘90′s Called’ poster design reminded him of 90s films such as Lethal Weapon - knowing that the use of items to promote nostalgia has set off in this way for a variety of people who remember the ‘90s differently is great! The (Re)Collection campaign is definitely nostalgic and giving the right message about the ‘90s. The Inflatable Sofa piece casts a good image and Ken said it made him wonder whether watching tv is relaxing, as he saw the sofa as floating on the ceefax due to its transparency - which is a new way of myself looking at it - considering it to be possible to be used for an editorial piece covering technology etc! Going to the beer area/pieces of my portfolio, he suggested that Elvis Juice could appeal to bikers, and the ways in which the grapefruit is used for the wheels is again humorous and thought provoking - it’s lovely and refreshign to see that a fresh pair of eyes can see something like this consistent throughout my work when I’ve never noticed it before! He also mentioned that the sketches and process components are great - the feedback from before has paid off! The use of texture and paint dragged over on such a large scale gives a lovely effect in Beer Dive and allows a relaxing thing to look at - I never thought of this as a relaxing piece, but it’s now something I can use within my visual language if I need to create something relaxing or scenic! The Red Screes design is very relevant to the suggestion of where the ale is from, helping promote its locality - continuing to use the culture of the client and what my work is based on proves well and really shows that there’s deeper meaning and a lot of work put in behind my illustrations - I’ll definitely keep working like this. The craft beer book is accessible, readable for both experts and non-experts, and makes you want to go out and try craft beer! This is wonderful, exactly what I set out to create when I made this - from a portfolio page, I’ve managed to get the best choice and range of photos for Ken to be able to tell this! The Brodie’s Prime fox stance works well, as it looks mischievous but as hough he could be affectionate too, with a good stance considered in the sketches to show he’s on the prowl for mischief. The Tarn Hows XPA piece with the lemon over the building is brilliant and works well with the spotted background, representing the way the lemon is squeezed and he also loved how it makes you think - one of my most conceptual pieces which I’m glad it’s not just me that thinks of it in this way! The Palace cinema piece sets the tone well and the selection of what I’ve illustrated is so apt to the location, using Lancashire roses shows so much relevance. The House Plant piece is so differential in terms of shapes used - he said he could see a sloth, a birds head, a goose - he mentioned that you look for shapes when looking at the illustration and it casts your eye all round. The more you look, the more you see - and then he saw an elephant looking away! And now I see it! I’ve had some amazing feedback from Ken, and I’m so glad I was able to get feedback from such a practiced illustrator with a different variety of work to other artists I’ve looked at - it’s wonderful to see that artists from different disciplines can help me see my work differently, and can bring wonderful suggestions and feedback.  Eva Stalinski Eva Stalinski is an illustrator based in the Netherlands, who works with bright colours and bold outlines, with most of her work screen printed as merchandise. Her work is here! Like Chris Madden and Tyler Spangler, I contacted Eva last year for some insight into the creative industry, and received some amazing information and advice! Again, I contacted her for a portfolio review and received some really good feedback. On looking through my PDF portfolio via. email, she mentioned that she really liked the bright colours used, especially yellow - I never realised myself how much I use yellow, and just how much it works nicely with my work!  She also mentioned that my work is different from hers in discipline, and in that she uses bold outline a lot, however she could really see my work as merchandise! I’d love to explore screen printing some more as I have a screen printing kit at home, and I love using it! Finally, she mentioned that my beer work is really together and nice. She suggested looking at International breweries, as it’s always good to branch out and get myself out there! It’s strange, because as much as I love beer, I’ve never thought about this so I might do this! Thank you to everyone, as I’ve had so much help with my work generally, and my portfolio has improved massively!
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spamzineglasgow · 4 years
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(SPAM Cuts) The Noughties, by Dom Hale
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Attending to the poetics of lightspeed capital, everyday internet phenomenology and aesthetic refusal, Mau Baiocco explores Dom Hale’s ‘The Noughties’, a poem taken from Hale’s debut collection Scammer (forthcoming, the 87 Press). 
> On February 1 a long poem, ‘The Noughties' drops into my inbox. 'I appear / to have failed to purge / my poem of evil' it reads roughly at the halfway point, '502 Bad Gateway / nginx / The literal just lost to me / Nostalgics / for toujours.' ‘The Noughties’ was first circulated as part of Dominic Hale's early 2020 edition of the file/pamphlet Scammer and at 44 pages takes up half of its contents. It is an experiment in serial and durational writing initially taking place between July 2018 and July 2019. Its form as well as composition are fragmentary, with short lines of unevenly indented text cascading down text boxes, an appearance that on the page bears a superficial resemblance to code, but when read aloud has all the jutting immediacy and scattered rhythms of something that cannot be compiled as a program or finished. And though I will attempt to trace questions around the relation between the internet, politics and poetics as they arise in ‘The Noughties’, a new and unprecedented arrival on something that might appear done to death (the ~internet~ poem), it should be noted from the outset that this poem is avowedly provisional, open to alteration and as much a mechanism of response to other poets and events as it is a finished work. Sitting down to appraise it, almost as a private inquiry, feels like refusing some of the poem's own motivations. If ‘The Noughties’ is about anything, it is about exchanges and modulations to be made outside the formal circuits of publishing, the commodity and ultimately capitalism. When read live—as I was lucky to witness twice in 2019—the poem is delivered at a rapid and at times overwhelming speed, straying far from considered intonation and 'poet's voice' but in an oppositional  mode long explored by various poets such as Verity Spott, Tom Raworth or Peter Manson. Its text is a camaraderie, in all the inviting and indulging senses of the word.
> To admit the internet into history is to arrest the entirety of its internal logic, its drive towards immediacy and delivery of information on request—or even before we request or begin a search engine lookup, as algorithms quietly dispense tailored content, autoplays and preempt any personal vicissitudes we might have at a given moment. As being online ceases to be a specific activity and becomes the very basis of our lives (and dramatically more so following Covid-19), the internet takes on a phenomenology identical to encountering everyday life: the external world, its colours, the weather, a sentiment, an object. Our words for being online can paint an entire life-world as it is really being experienced. I couldn’t stand it, the internet was so annoying today. This transparency is only superficial: what appears to be truly memoryless, debugged and free of glitches is owed primarily to the quiet labour of developers, data centre workers and content moderators—industries rife with overwork, exploitation and even trauma at the exposure to daily streams of violence and hate. Behind every phenomenal seamlessness is a world of labour and agency that has been wrested away from the internet’s users and makers. This is far from the resource that would remake the public sphere, the heroic age of the developer-hacker-blogger-writer. At some point in our lifetime a transition occurred between accessing a resource and living through its infrastructure. Had it happened any more dramatically we would rightly call it a revolution on par with any other that came before it, with political and interpersonal consequences no less significant than those of any other revolution.
> The critical internet poem, the post-internet long poem, the always-online poem has to account for such a revolution: the gap from Web 1.0 to Web 2.0. It has to account for it as a real event where political and affective possibilities were seized by the powerful and online spaces sequestered and rerouted into sites of economic capture. Hale's 'sorry for cross-posting / stupidly nostalgic for the fucking noughties' is poised at the aftermath of this revolution, speaking back to the first decade of the 2000s through a relentless clash with the proper names for corporations and individuals (Bezos, Cuadrilla, G4S, Bill Gates, Northern Rock, etc) who have shaped the current world we inhabit. Arrayed against them is a belated deference to modes of grassroots management of online spaces (apologies for the cross-post), the ability to render these spaces malleable via creative interventions (forking), techno-utopian dreams that cross with play ('Snorlax used Snore! / Sustainable day') and the metabolic ease and abundance of 'We / eat as we go'. And yet, we are constantly reminded that to move from the past to the present means being carried by a 'katabatic wind'—a ceaseless descent that finds its origins at every point of the noughties and carries us on through to today. These winds, the matter of the skies as an invisible mover, figure prominently in ‘The Noughties’, and they are our guide through the fragmenting online landscapes of the decade since. When the winds reverse they end up 'hoovering / up the teleologies'; ecological catastrophes such as wildfires are seen congealing 'under the / pearling cumulus'. Like the financial flows and exchanges that pervade the poem, winds can go unnoticed until they collapse upon themselves or crash against lives that mean to resist them. These moments are revelatory of a whole structure at once: 'A sky’s a style' or 'A sky’s a clause', the grammar which shapes our political and expressive possibilities is loaded with toxic fumes, global and intimate as weather. It all lays open for contestation.
> In comparison to the fast-moving streams of text, riffs on information and broken data that surround it, a sort of speaking self appears in ‘The Noughties’. The ‘poet himself, as part of as part exposed nervous receptor, part digestor and regurgitator’ as Alex Grafen has written on Scammer’s companion pamphlet/pre-release Addons. It is often rueful, self-castigating and circuitously arrived at. It appears regularly in the guise of a comment or interjection. A distance from the surrounding text—set aside by line breaks and Hale’s deft play with sentential clauses—makes space for simultaneous ironic detachment and sincere observation. This wouldn't be unfamiliar to anyone who spends a lot of time on the internet; it is after all a very common affective position to speak from online. Other forms of internet speech feature in the poem too: textspeak, emoticons, emojis, etc, but my own response settles on moments where this voice appears, as if a remainder of pre-technological communicability:
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> Perhaps what makes them stand out is that they are so often addressed and imperative. The imperative falls in line with a poetics of refusal figured in Anne Boyer's essay No, from which Hale draws the epigraph, 'Sometimes our refusal is in our staying put.' Perhaps the commitment to speaking and interjecting works out as a refusal to speechlessness. But this persistence paradoxically discloses very little: it would rather not talk, not participate, go back over itself. On the other hand it may coax a life out of life; its speech becomes more a sort of 'negative silence' which to Boyer is 'the negative’s underhanded form of singing', speaking while not speaking and asking when not asking. I think these gestures of refusal also gain a specific valence within a long durational work such as ‘The Noughties’. From the outset the poem aims to figure as a text of life, a response born from the everyday. This specifies the refusal as a sort of refusal to the everyday temporality out of which it arises, a refusal of the working day or even a refusal to work: 'I will never / be fulfilled by any kind of work.' This is seen more clearly still as the poem develops and the specificities of the decade—war alongside economic boom, proliferation of websites, technologies and interfaces to enact one's self-presentation to the world, to give voice to our newly minted online selves—begin to add up. The voice threatens to drop out entirely:
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> In these lines poetry is pitted against the ability to survive the everyday economies of making ends meet. It signals a larger background of sustenance, a whole undisclosed sphere which undergirds the year-long writing of the poem yet cannot be easily verbalised. The gloss we can give to the gap between this sphere and ‘The Noughties’’s own enactment is a no, a refusal to make the link between the circuits words take on page and those of the background out of which they emerge. There is a doubleness to 'now, now', shading over to both 'no, no' but also that the poem must return to its present elaboration, the site of its self-recognition. Reading this gap as a refusal opens the possibility that the poem's own dynamics—the very rhythms it falls into, its very online texture—can militate against the extension of working life into non-working life. 'Hacking', so often the trite word for unauthorised access into systems and circuitry, springs to mind here, but in its older meaning. A sort of choppy relentlessness abounds in ‘The Noughties’, where two types of ‘work’—that of the poem and that of the post-internet working day—extend into one another,  bristling at the seams and unveiling oppositions where we could have forgotten there were any.
> In Sleep-Worker's Inquiry, an anonymous text published on the communist journal Endnotes, a tech worker begins to dream in code, coming upon problems raised by their working life and solving them in their sleep. The worker asks if this is meaningfully different from their everyday waged work: 'When I find myself observing myself sleep-working, I observe myself acting in an alienated way, thinking in a manner that is foreign to me, working outside of the formal labour process through the mere spontaneous act of thought.' Self-estrangement has always been an aesthetic resource of the avant-garde, but its possibility always corresponded with the availability of leisure and other types of 'free' time. When our estranged selves are also signed up to the imperatives of production, what spaces are left for the creation of social alterities, dream worlds and landscapes where we do not come under those same imperatives? As technologies extend the working day by making us become forever available to our jobs, as the everyday labour of self-making on social media becomes collated and valorised as data which accrues its owners stock value to be exchanged on the market, distance from any economic activity becomes impossible. It becomes inchoate as the speaker’s voice in ‘The Noughties’, refusing as it proceeds.
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> But I find that as I fixate on this voice of refusing, I almost forget that what makes ‘The Noughties’ so enticing to read and pick up is the heaving pile-up of dead data, outmoded imperatives and pithy renderings of cultural touchstones we would rather forget. 'What is this ‘dick chainy’ / and where can I get one?' To hold all these together, to attend to this conflagration of material is also to remember that, profoundly, the noughties were a fucking awful decade, with an enormous amount of political and cultural dead ends that the poem (happily) fails to enumerate. If the noughties represented the smirk of capital at history's end, ‘The Noughties’ enacts its degradation into our modes of present living. But we hold on to our imperatives, to care, to refuse and somehow make a world otherwise.
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~
‘The Noughties’ is taken from Scammer, Dom Hale’s forthcoming collection from the 87 Press. You can watch Hale perform extracts at The Roebuck, London last year:
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Text: Mau Baiocco Published 3/7/20
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itsfinancethings · 4 years
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The last two months have been tough for business at Eso Won Books in Los Angeles. The store, which opened in 1990, specializes in African-American literature and has never had to close its doors to the public for such a long time before. But it was forced to do so when the coronavirus pandemic hit in March. And while its staff has been taking online orders in the meantime and re-opened for walk-in customers last week, recent days have seen another major change. “Since Friday, we’ve had close to 500 online orders for about eight to 10 different books on antiracism and race,” says Eso Won’s co-founder James Fugate. “It’s been overwhelming.”
As protests against racial injustice and police brutality have spread across the U.S. and beyond after the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, the demand for books about race and antiracism internationally has soared. Ibram X. Kendi’s How to Be an Anti-Racist, Reni Eddo-Lodge’s Why I’m No Longer Talking to White People About Race and Ijeoma Oluo’s So You Want to Talk About Race are just a few of the titles that have sold out on Amazon in the U.S., with some third party sellers hiking up prices to more than $50 for paperback copies.
All three of those authors have pointed readers in the direction of independent booksellers, and black-owned bookstore owners in particular say they’ve noticed a difference in sales over the weekend. “We’ve seen a tremendous increase, and I think it really is stemming from white people,” says Ramunda Lark Young, co-founder of Washington-based MahoganyBooks, an independent bookstore specializing in books written for, by or about people from the African diaspora. “In light of recent events, a lot of people are now feeling a very visceral response in how they show up in this world, and how they see it from our lens.”
Other titles with new popularity include Layla F. Saad’s Me and White Supremacy and Robin DiAngelo and Michael Eric Dyson’s White Fragility: Why It’s So Hard for White People to Talk About Racism, as well as older books like James Baldwin’s The Fire Next Time and Michelle Alexander’s The New Jim Crow. Popular posts on social media have highlighted anti-racist reading lists, and selections compiled by Kendi gained attention over the weekend.
For black booksellers and publishers who have been promoting these titles for years, it’s encouraging that people are now turning to books to further their own knowledge, rather than expecting the black community to educate them. Ramunda Young, who co-founded MahoganyBooks with her husband, Derrick Young, says the uptick in sales has stemmed from people asking themselves, “How do I take it upon myself to go and read, go learn and go study, rather than expect those experiences to come from the mouths of black people?”
“There has been real progress with people being made aware of the state of racial issues in the country,” Fugate says. “All my life, I’ve heard and learned about these things. But the more people become aware, the more they can talk about these issues with their families, their friends and their kids.”
The spike of interest in books about race extends beyond the U.S. In Britain, it’s a similar conversation. “A lot of people now are looking in the mirror at themselves,” says Aimée Felone, co-founder of Knights Of and Round Table Books, a children’s publisher and bookshop based in London specializing in diverse stories for kids. U.K.-based publisher Sharmaine Lovegrove, says the dozen or so big-hitting titles that have been circulating on social media are a good starting point for understanding racism, but, she adds, the work of allies has to go beyond that, particularly at a traumatic time for black communities both in the U.S. and abroad. Lovegrove’s imprint Dialogue Books publishes writers from diverse backgrounds, and over the weekend, shared its own reading list via its social media accounts in response to recent events. “Why I’m Longer Talking to White People About Race is a great primer, and Me and White Supremacy is a great toolbook, but then what happens?” she says, adding that buying diverse books from different genres is more effective than “one book that tells them what they’ve got to do and makes them think they’ve done the work.”
Beyond reading the more well-known books, Lovegrove encourages readers to seek out novels and short stories by black authors that show the diversity of experience. “Each life is unique and entirely different, and fiction is the best way to take all of that learning from those toolbooks and bring it into practice with understanding the nuance of blackness,” she says. “It’s better to read than to slide into your one black friend’s DMs and ask them how they’re feeling, because we were feeling like this last week. It’s really triggering and really upsetting.”
And for some, the increased demand for books about race and antiracism being sparked by extreme injustice and violence is bittersweet. “I hate that people have to lose a family member or a loved one to instigate other people to be proactive and understand their own biases,” says MahoganyBooks’ Derrick Young.
For Felone in London, the recent surge is a reminder that people weren’t already doing the work they should have been. “While this moment of realization is a great thing, there’s been a long time prior where people haven’t had their eyes opened,” she says. “I do wonder how that feeds into the younger generation.”
Booksellers and publishers are quick to point out that the work may start with reading a book, but it can’t end there. Supporting black-owned bookshops over a sustained period of time and having conversations about the books in question are crucial, Ramunda Young says. “Hopefully people are taking a moment to really look at how they have missed a lot of the marks in engaging with the black community. If you’re really serious about changing, contributing and impacting the larger world, pay those organizations that have been supporting and focusing on this work for years.”
TIME asked the booksellers and publishers interviewed for this article for their further reading recommendations. Here, 13 books on race and antiracism to read right now.
History and Journalism
Conversations in Black: On Politics, Power and Leadership, Ed Gordon (2020)
Journalist Ed Gordon brings together prominent voices in black America to discuss the future of black leadership. “This book is a great opportunity to be a fly on the wall in a conversation amongst over 40 different leaders, entertainers and entrepreneurs,” says Ramunda Young. “People can get a real holistic sense of the topics we engage with all the time.”
55, Underemployed and Faking Normal: Your Guide to a Better Retirement Life, Elizabeth White (2019)
Elizabeth White’s 2019 book is a deeply researched resource providing practical solutions with a focus on retirement and maximizing savings. “This takes a look at a lot of the things that come to black people financially, and COVID-19 has kind of peeled back that really dire state that we are in,” Ramunda Young says. “It’s a really personal story, and it’s one not just black people can relate to.”
An African American and Latinx History of the United States, Paul Ortiz (2018)
Paul Ortiz offers an intersectional history of the shared struggle for African American and Latinx civil rights, spanning two centuries. “This moment is not just about reading books on antiracism, it’s about reading books about our history,” says Derrick Young. “This book is incredible because essentially Ortiz is sending everyone back to high school history, and explaining history from the perspective not of the conquerors, but the people who were the victims of brutality, slavery and annexations, and how they fought back.”
Chokehold: Policing Black Men, Paul Butler (2017)
Former prosecutor Paul Butler examines modern American policing and how criminal justice laws and practices impact black men. “His book is really the best book I’ve read in the last 10 years about race relations in the U.S.,” James Fugate says. In it, Butler describes his own encounters with the police.
Memoir
What Doesn’t Kill You Makes You Blacker: A Memoir in Essays, Damon Young (2019)
This memoir-in-essays offers a look at what it means to be black and male in America, by the co-founder of the news and culture website VerySmartBrothas.com. “This book breaks down some of the stereotypes about black men, where the author talks about all of his vulnerabilities, self-esteem issues and how he deals with confronting what the world has told him he is,” Derrick Young says. “Black men are dealing with this mask that has been forced on us, and that’s not who we are.”
Between the World and Me, Ta-Nehisi Coates (2015)
James Fugate recommends Between the World and Me, written in the form of a letter from Ta-Nehisi Coates to his teenage son. It chronicles Coates’ life growing up as a young man in Baltimore and his journey to becoming a writer. In 2014, Coates’ article for the Atlantic, ‘The Case for Reparations,’ gained widespread attention and in 2019, he testified in a U.S. House of Representatives hearing on the topic.
Fiction
Rainbow Milk, Paul Mendez (2020)
Lovegrove recommends Mendez’s debut novel, published by her imprint Dialogue Books. The book follows 19-year-old Jesse McCarthy, a young black man in Britain as he grapples with his racial and sexual identities. “It takes really big concepts — a black, gay Jehovah’s Witness boy leaves his family and becomes a sex worker in London — and it’s written with such humility and such beauty that it’s really engaging for the reader,” Lovegrove says.
The Water Dancer, Ta-Nehisi Coates (2019)
The Water Dancer is Coates’ debut novel, set in a surrealist version of the 19th-century Deep South and features a protagonist with superpowers. “It has a lot of magical realism to it, and I just loved that,” says Fugate.
Children’s and Young Adult
Recommended by Aimée Felone.
This Book is Anti-Racist: 20 Lessons on How to Wake Up, Take Action, and Do the Work by Tiffany Jewell (2020)
“I felt completely powerless when I was young. I was able to identify racism and injustice, but did not have the language to talk about it and definitely did not know how to stand-up, especially against racist adults,” antiracism educator Tiffany Jewell said in an interview for World Book Day. Her debut book is designed to do just that: equip young people with the tools they need to be actively antiracist.
Anti-Racist Baby, Ibram X. Kendi (2020)
This upcoming picture book from the best-selling author of the moment, Kendi, shows kids nine steps to building a more equitable and antiracist world. It will be published June 16.
Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi (2020)
An adaptation of Kendi’s Stamped From the Beginning targeted at young adults, this collaboration between the original author and celebrated children’s writer Jason Reynolds seeks to explain why young people are growing up in a world of racism, and what they can do about it.
Brown Girl Dreaming, Jacqueline Woodson (2014)
National Book Award-winning author Jacqueline Woodson tells the story of her childhood through poetry, detailing her experiences as a black girl growing up in 1960s South Carolina and New York.
A is for Activist, Innosanto Nagara (2013)
Innosanto Nagara initially wrote, illustrated and self-published this board book for his own children out of a desire to see a progressive book about the alphabet for younger children. It has since become a bestseller, with over 125,000 copies in print.
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beyondvapepage · 4 years
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
youtube
Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 posted first on http://beyondvapepage.blogspot.com
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 published first on your-t1-blog-url https://ift.tt/1WMpNvB December 09, 2019 at 08:58PM Semantic Mastery https://ift.tt/2YeHIxM
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I’m good. Happy to be here excited about it being December. I can’t believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I’m doing good actually. Yeah, same thing. I couldn’t believe we’re nearly the last month of the decade, actually. So yeah, we’re trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I’m good, man. I’m excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we’ve been planning for this for years. It seems like right? Because we’ve been telling people to brand keyword, brand plus keyword association entity. I mean, we’ve been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It’s impossible if you’re only affecting 10% of the searches for every SEO in the world to be hit. It’s impossible anyway. And then we had the one in November right and so it’s the entity. It’s all about the brand it’s all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who’s been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who’s been sharing this for about four or five fucking years? Good times. Good times, man. I’m killing it. I’m killing like, like, like the attorney niche. I’m killing it. I’m murdering it man. And you know what? It’s the easiest thing in the world when it’s math against math. And that’s all it comes down to when you know what you don’t. I’ll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven’t seen it already.
Marco: I’m already in quantum Don’t tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It’s a bit cold here but that’s the way I like it. Because cold means I’m 10 times more productive.
Adam: Fair enough. Yeah, I’m going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you’re in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can’t, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you’re wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It’s a hell of a deal. We’ve got some kick-ass bonuses that we bundled with that so pick that up. And then if you’re ready to start growing your digital marketing agency that comes join us in the mastermind, then you’re the type of person if you’re coming to Hump Day Hangouts, if you’ve read the Battle Plan and that’s where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you’re growing your agency or as you’re doing consulting at mgyb.co, whether it’s syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we’ve recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there’s some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we’re going to have some great stuff there. Some more details, but just make sure you show up for that it’s going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I’ve got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I’ll even read the question and then we’ll get into a brief presentation where we can just talk about this on a high-level guys, we’re not going into this in-depth, there’s really no need to be on the scope of the training today. But let me click through here. Oh shit, I don’t want to get. Yeah.
Yeah, that’s not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that’s really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they’re important. That’s it. So we’re going to kind of keep this kind of quick. We’re not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don’t want to step on his toes. But I did want to get some of this information out there because I know that there’s going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That’s what Marco has really Marco and Rob coined that term for, though, what we’ve developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it’s a way to solidify and validate the entity.
So the main components of this, we’re going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it’s the epicenter or your golden frame, that’s where everything should begin. If you’re using a money site for your project, Google My Business profile, we’re not going to talk much about that because we don’t offer any services in MGYB for that at the moment, but again, that’s something that would be part of it, if you’re doing it if you’re doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we’ve made that an integral part of our SEO shield and in citations, once again, that’s for local projects. So we’re not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you’ll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It’s an all-inclusive list of keywords, right, and it’s compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you’re going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don’t really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you’re muted.
Marco: Sorry, I was talking into intermedia But no, that’s fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you’ve already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you’ll have all the keywords from the market level. I mean, it’s crazy because it’ll separate the keywords into commercial intent informational queries, all that kind of stuff. It’s really really powerful. It’s huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it’s it’s totally worth it for the cost. I don’t know what your time is worth. But I’m not going to spend two days doing keyword research I can work on higher-level stuff and so I’d rather just hire it out so there’s that.
Marco: We’re actually investing What is it 24-48 man-hours for our VA to do it. They’re the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that’s related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there’s a lot of additional, you know, points that you could go take a look at in here. But well, that’s why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it’s very, very powerful. And that’s like, that’s what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that’s always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand’s footprint, the entity footprint by validating it across other sites. So again, that’s why we do these syndication networks. Even if you’re not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I’ve seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that’s been branded everything interlinked and linking back to the primary asset. And all of a sudden it’ll rank for its branded term, where it might have been on page three or four beyond what’s happened with my real estate business, we’ve had it happen with several of our members as well. So again, having a syndication network, even if you’re not going to be syndicating content, right content to it right away is absolutely critical.
So we’ve been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They’re built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that’s coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it’s basically the structured data where you’re telling the search bots, right it’s the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you’re telling it, hey, this is us. This is us on all these other locations, go check, you’ll see. And that’s what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you’re trying to rank or products or services that you’re trying to get more exposure for. If you’re syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn’t just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it’s an additional component, RYS stacks plus a G site minimum. There’s also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google’s own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we’re going to send it to you delivered based around your primary keyword in your entity, right? We’re going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It’s very, very powerful. That’s what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you’ll get a lot more information about what we’re talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it’s for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn’t have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn’t matter. Okay. We’ve had test after test after test on that.
TheID page or what we call an iframe loop. It’s very, very powerful. It’s not just for local originally, that’s what you know, we kind of developed that out for but it is not just for local, it’s for a way to reference the entity itself. It’s basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that’s why we do the iframe stalking within the actual ID page, as well as the G site. Because it’s so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that’s all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we’ve got a lot of experience our master link builder, Dadea, he’s been doing this for us for years. He’s been working on with Semantic Mastery methods. And he’s just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they’re stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that’s what happened. And they’re passing power away. We can’t really go in there and see what it is that they’re passing. We don’t know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you’re accruing, that patron and that you’re getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that’s also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it’s a site that’s free that you can go create an account on it’s very powerful because it’s part of the ID page built. It provides another powerful iframe to the loop. It’s also a semantic hub. You can import entire ROI stack with damn near a click of a button, it’s incredibly powerful, becomes once again an embed and a link building target. So again, that’s kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we’ve worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he’s actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that’s organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that’s we use Press Advantages, the distribution network, and you’ll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I’ve done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you’ll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that’s how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it’s about theme mirroring. And this time, you’re just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that’s what the SEO shield once again if we go back and take a look at this, there’s a lot to this. There’s a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they’re actually doing. Very powerful when, and remember, guys, it’s about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that’s, that’s what I was trying to say. And it’s true because if you just do one part or the other part you’re not, it’s likely you may see some, some movement, some benefit. But in order to get the benefit that we’re able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that’s very important. And on site, on page structure is very important. That’s it starts with that. But then you put all the other things together, and it would just, I mean, it’s just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we’ve got quite a few questions. So let’s move on to that. Let’s move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I’ve never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it’ll work. I haven’t tried it yet, but I think it will.
Bradley: Yeah. Yeah, that’s a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you’re trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that’s something that you could do is send them some videos via email is and there’s there’s other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it’s a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there’s a couple of things obviously go to MGYB order keyword research that’s one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It’s $57 it’s a one time fee for lifetime access to it. It’s incredibly powerful.
Also if you take a look there’s all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you’re looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what’s great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it’s incredible some of the stuff that you can pull back, which means that if it’s being suggested there has been enough manual searches for that, that it’s being suggested, if that makes sense, which means there’s traffic there. And a lot of people won’t target some of these real long tail things because I think they look at it and say, well, there’s no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it’s enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that’s what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that’s pretty much it. There’s another really good tool if you’re doing advertising, it’s Justin Sardi’s Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that’s really cool too, because he You can actually use it will not only do it’s built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here’s the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It’ll update immediately but in Google It will take some time because it’s usually cached. And the results have to refresh before it’ll show. But if you’ve done any syndication of that scheduled live stream, right? You know, if it’s public and it’s scheduled, then will actually, you know, syndicate out across networks. If you change the title, it’s not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it’s been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I’m a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It’s just primarily the Google account. You don’t have to log in, you can if you want, but it’s probably it’s just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it’s not going to lock you out. And you know, because it doesn’t recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It’s fine if it’s the same IP but you’re better off if you’re going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there’s others out there too. Those are just the two that I’m the most familiar with. But that’s where you can actually have separate profiles that retain their browsing history. So essentially, it’s a browsing session that stays live at all times, like in other words, you don’t have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you’re better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I’m saying okay, it’s much more natural-looking and that’s what people are, you know, the Google especially that’s what they’re expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I’m wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That’s all it is JSON LD structured data. What that page that we create actually is an entity stack. It’s an entity iframe stack, so stack iframe. And if you’ve ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you’re pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you’re doing is you’re validating and you’re solidifying your entity for BERT, which is it’s awesome how that’s working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that’s that was my take on it originally, but it’s not ID page is about, it’s again, it’s about pointing, it’s telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it’s very important. Remember, even if you’re not a local business, you can still have a corporation organization markup for it. It’s very powerful to do so. And that’s what I recommend you do. You’re trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I’m wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there’s not a ton of traffic in any of those there. They are very niche, right. They’re very specific. And their highs, they’re still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that’s really big. That I’m not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they’re not there’s not a lot of traffic in those keywords. So you have to target kind of a broader area you don’t really want to go very, like narrow in your geographic targeting if you’re doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there’s not a lot of traffic in that but you could look at that. That’s also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I’m building a few ranking right Google Sites without GMBs verification is something I don’t want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I’ve not seen a G site sandbox. What I’ve seen G sites do a lot is they’ll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you’re adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don’t do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I’m not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I’ve done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I’ve done no link building to the G site, no link building, or anything to the blog itself. And I’m already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it’s incredibly powerful. And that was it took about, I don’t know four weeks before that happened and I haven’t done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it’s now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it’s crazy, but I’ve seen the G sites, whether it’ll take a while to index but then when they do, as you said, it’ll come from page two to six somewhere, then sometimes they’ll drop for a while and then even if you do nothing else, they’ll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don’t care. Yeah, it’s gonna rank because I tell it to rank No, it’s just the pop. It’s your SEO shield, man. Why wouldn’t you hit it if we know that it’s going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It’ll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we’ve shown a time and again, that Google loves itself. But it’s still we can’t say for sure, because we’re not Google. And Google won’t tell us. But it’s that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I’m not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it’s going to work that much better than just a links that aren’t relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he’s been taking care of for years and it’s building into the millions and they’re all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it’ll all index over time not all of it but a 50%-60% of your links will index and that’s going to help index what your G site your whatever is inside the drive stack and everything else that’s connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that’s perfectly fine because that’s all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That’s what I’m saying with the SEO shield guys. It’s incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can’t we’re going to recommend Dadea link building from from from MGYB store because all of the link building packages that he’s built and the embed packages have been specifically designed to work with our methods. And it has been for years that he’s been working with me since I think 2012 or 13. So we’re talking about six years that he’s been working with me at least and, and so he’s developed all these things to work with our methods. So it’s incredibly powerful.
Marco: Dadea is in all our groups, he’s RYS Academy, he’s in the mastermind. He’s like he’s intimately involved with all of our stuff. He’s very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don’t know our stuff, the way that Dadea knows that and the way that I’ve asked him to set up link building right and the process that’s involved in in his link building. It’s specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We’re at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he’s second question, will adding a custom domain to a G site do anything for the site ranking wise? I don’t know. Marco might be able to answer that. I know you. I don’t really bother with that anymore. I have mutered that in the past and it’s called Because both URLs will index, both the G site URL as well as the custom domain, it’s the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they’ll both index which is probably because it’s a Google site. So they’ll both you can actually have both of them appear in search for the brand. It’s crazy, but I don’t know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That’s why they won’t kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it’s all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google’s protection. I just don’t go that extra step because I mean, I don’t have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There’s no question. Alright, last question is what one thing would you add to my SEO plan that would help the site’s move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we’ll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there’s no question whatsoever. I don’t care what it is that you’re doing. you implement all those, you know, build all those components out or put all of those pieces together. You don’t have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you’re going to get results period.
Marco: Yeah, I’m going to point to the case study that’s ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it’s ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it’s highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn’t matter. You say it’s medium competition, it’s a done deal, I can guarantee that it’s a done deal. If you follow everything that we’ve laid out, step by step, don’t skip corners. It’s hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you’re doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you’re trying to do, even if it’s your own ecommerce store or whatever, that’s practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it’ll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you’re trying to do. But please, when we talk about this SEO shield you cannot skip. I’m not going to do link building well fuck it You just ruined everything. Well you know I’m not gonna get a syndication that were you just ruin the entity. Well I’m not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that’s the way that it’s supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don’t we have it for quite for several months now because of it. It’s become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there’s you know, if they’re spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they’ve been on, so, I mean, I’ve only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there’s a possibility that we may be able to open that GMB verification service up with some disclaimers.
That’s under the debate, isn’t it? Because we were saying it’s being debated because i know i. So you know, don’t, don’t count on don’t hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here’s here’s my suggestion. Don’t do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I’ve talked about that many, many, many, many times. So just if you haven’t heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it’ll show you all the videos where I’ve talked about that. But you can use the street address option and that still works doesn’t mean that they can’t be suspended. But it still works for the most part. I know because I’ve got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you’re doing anything to optimize the actual profile once it’s been verified, so I recommend just kind of not doing that.
So what’s the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that’s not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you’re willing to take the risk and the reward is there, then by all means get a spam listing. It’s going to be it’s pretty simple, right? You just purchase it from us. Well, the problem that I’m having is that I can’t guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we’d replace it. But after 30 days, that’s it. We’re done. We can, we can’t guarantee anything past that. So you’re on your own. So if on day 31 your listing gets suspended. It’s not it. We can’t be held responsible for we won’t we’re going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it’s totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I’ve seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don’t use it don’t use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I’m not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I’ve covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you’re talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I’ve talked about it on Hump Day hangouts many times, we talked about at the mastermind, there’s been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that’s in market for products and services that you’re trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there’s no relevant search history and there’s profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it’s just it’s basically useless now.
You can set up referral traffic campaigns, it’s a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you’re much better off buying targeted traffic. And I’m not talking about using search ads where you’re paying, you know, $10, $15 $20 per click, I’m talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It’s mostly YouTube views, but you can actually get clicks from it. And once again, that’s very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There’s a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you’re buying traffic from Google, from a known audience, it’s relevant. And from specific geographic locations, you’re actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can’t get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn’t be worth anything to you. So you could have spent all that time, effort and money that you’re spending on the CTR bot in Google and YouTube ads, and you’re going to get real traffic, you’re gonna get a person. And if you get just get a few people to convert, you’re going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it’s taught,
Bradley: yeah, and then set up remarketing lists to because you’re buying traffic relevant traffic that’s likely to convert but even if it doesn’t, you can build that remarketing list, which then you can remarket to so that when they’re ready to make that purchasing decision for your product or service that you’re promoting, they’re going to you know be followed around the web by your ads anyway, so again, it’s just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it’s pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We’re going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don’t work anymore. Yeah, cuz we had to shut that down
Marco: It’s shut down. Yeah. Let’s just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You’re welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I’ve got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don’t want to when you get a new syndication network, you don’t want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it’s not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It’s about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I’ve got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that’s going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It’s a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you’ll see what I’m talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we’re going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn’t a realtor says that schema doesn’t apply. Yeah, I’ve got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it’s the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I’m going to drop this link on the page. This is as far as I know, it’s still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he’s not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that’s the the GMB category that I have is also real estate consultant. Okay. So here I’ll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It’s five o'clock. We appreciate everybody being here. Sorry. But if we didn’t get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I'm good. Happy to be here excited about it being December. I can't believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I'm doing good actually. Yeah, same thing. I couldn't believe we're nearly the last month of the decade, actually. So yeah, we're trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I'm good, man. I'm excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we've been planning for this for years. It seems like right? Because we've been telling people to brand keyword, brand plus keyword association entity. I mean, we've been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It's impossible if you're only affecting 10% of the searches for every SEO in the world to be hit. It's impossible anyway. And then we had the one in November right and so it's the entity. It's all about the brand it's all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who's been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who's been sharing this for about four or five fucking years? Good times. Good times, man. I'm killing it. I'm killing like, like, like the attorney niche. I'm killing it. I'm murdering it man. And you know what? It's the easiest thing in the world when it's math against math. And that's all it comes down to when you know what you don't. I'll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven't seen it already.
Marco: I'm already in quantum Don't tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It's a bit cold here but that's the way I like it. Because cold means I'm 10 times more productive.
Adam: Fair enough. Yeah, I'm going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you're in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can't, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you're wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It's a hell of a deal. We've got some kick-ass bonuses that we bundled with that so pick that up. And then if you're ready to start growing your digital marketing agency that comes join us in the mastermind, then you're the type of person if you're coming to Hump Day Hangouts, if you've read the Battle Plan and that's where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you're growing your agency or as you're doing consulting at mgyb.co, whether it's syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we've recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there's some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we're going to have some great stuff there. Some more details, but just make sure you show up for that it's going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I've got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I'll even read the question and then we'll get into a brief presentation where we can just talk about this on a high-level guys, we're not going into this in-depth, there's really no need to be on the scope of the training today. But let me click through here. Oh shit, I don't want to get. Yeah.
Yeah, that's not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that's really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they're important. That's it. So we're going to kind of keep this kind of quick. We're not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don't want to step on his toes. But I did want to get some of this information out there because I know that there's going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That's what Marco has really Marco and Rob coined that term for, though, what we've developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it's a way to solidify and validate the entity.
So the main components of this, we're going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it's the epicenter or your golden frame, that's where everything should begin. If you're using a money site for your project, Google My Business profile, we're not going to talk much about that because we don't offer any services in MGYB for that at the moment, but again, that's something that would be part of it, if you're doing it if you're doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we've made that an integral part of our SEO shield and in citations, once again, that's for local projects. So we're not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you'll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It's an all-inclusive list of keywords, right, and it's compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you're going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don't really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you're muted.
Marco: Sorry, I was talking into intermedia But no, that's fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you've already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you'll have all the keywords from the market level. I mean, it's crazy because it'll separate the keywords into commercial intent informational queries, all that kind of stuff. It's really really powerful. It's huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it's it's totally worth it for the cost. I don't know what your time is worth. But I'm not going to spend two days doing keyword research I can work on higher-level stuff and so I'd rather just hire it out so there's that.
Marco: We're actually investing What is it 24-48 man-hours for our VA to do it. They're the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that's related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there's a lot of additional, you know, points that you could go take a look at in here. But well, that's why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it's very, very powerful. And that's like, that's what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that's always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand's footprint, the entity footprint by validating it across other sites. So again, that's why we do these syndication networks. Even if you're not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I've seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that's been branded everything interlinked and linking back to the primary asset. And all of a sudden it'll rank for its branded term, where it might have been on page three or four beyond what's happened with my real estate business, we've had it happen with several of our members as well. So again, having a syndication network, even if you're not going to be syndicating content, right content to it right away is absolutely critical.
So we've been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They're built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that's coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it's basically the structured data where you're telling the search bots, right it's the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you're telling it, hey, this is us. This is us on all these other locations, go check, you'll see. And that's what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you're trying to rank or products or services that you're trying to get more exposure for. If you're syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn't just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it's an additional component, RYS stacks plus a G site minimum. There's also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google's own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we're going to send it to you delivered based around your primary keyword in your entity, right? We're going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It's very, very powerful. That's what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you'll get a lot more information about what we're talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it's for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn't have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn't matter. Okay. We've had test after test after test on that.
TheID page or what we call an iframe loop. It's very, very powerful. It's not just for local originally, that's what you know, we kind of developed that out for but it is not just for local, it's for a way to reference the entity itself. It's basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that's why we do the iframe stalking within the actual ID page, as well as the G site. Because it's so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that's all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we've got a lot of experience our master link builder, Dadea, he's been doing this for us for years. He's been working on with Semantic Mastery methods. And he's just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they're stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that's what happened. And they're passing power away. We can't really go in there and see what it is that they're passing. We don't know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you're accruing, that patron and that you're getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that's also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it's a site that's free that you can go create an account on it's very powerful because it's part of the ID page built. It provides another powerful iframe to the loop. It's also a semantic hub. You can import entire ROI stack with damn near a click of a button, it's incredibly powerful, becomes once again an embed and a link building target. So again, that's kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we've worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he's actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that's organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that's we use Press Advantages, the distribution network, and you'll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I've done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you'll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that's how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it's about theme mirroring. And this time, you're just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that's what the SEO shield once again if we go back and take a look at this, there's a lot to this. There's a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they're actually doing. Very powerful when, and remember, guys, it's about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that's, that's what I was trying to say. And it's true because if you just do one part or the other part you're not, it's likely you may see some, some movement, some benefit. But in order to get the benefit that we're able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that's very important. And on site, on page structure is very important. That's it starts with that. But then you put all the other things together, and it would just, I mean, it's just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we've got quite a few questions. So let's move on to that. Let's move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I've never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it'll work. I haven't tried it yet, but I think it will.
Bradley: Yeah. Yeah, that's a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you're trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that's something that you could do is send them some videos via email is and there's there's other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it's a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there's a couple of things obviously go to MGYB order keyword research that's one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It's $57 it's a one time fee for lifetime access to it. It's incredibly powerful.
Also if you take a look there's all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you're looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what's great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it's incredible some of the stuff that you can pull back, which means that if it's being suggested there has been enough manual searches for that, that it's being suggested, if that makes sense, which means there's traffic there. And a lot of people won't target some of these real long tail things because I think they look at it and say, well, there's no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it's enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that's what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that's pretty much it. There's another really good tool if you're doing advertising, it's Justin Sardi's Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that's really cool too, because he You can actually use it will not only do it's built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here's the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It'll update immediately but in Google It will take some time because it's usually cached. And the results have to refresh before it'll show. But if you've done any syndication of that scheduled live stream, right? You know, if it's public and it's scheduled, then will actually, you know, syndicate out across networks. If you change the title, it's not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it's been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I'm a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It's just primarily the Google account. You don't have to log in, you can if you want, but it's probably it's just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it's not going to lock you out. And you know, because it doesn't recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It's fine if it's the same IP but you're better off if you're going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there's others out there too. Those are just the two that I'm the most familiar with. But that's where you can actually have separate profiles that retain their browsing history. So essentially, it's a browsing session that stays live at all times, like in other words, you don't have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you're better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I'm saying okay, it's much more natural-looking and that's what people are, you know, the Google especially that's what they're expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I'm wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That's all it is JSON LD structured data. What that page that we create actually is an entity stack. It's an entity iframe stack, so stack iframe. And if you've ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you're pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you're doing is you're validating and you're solidifying your entity for BERT, which is it's awesome how that's working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that's that was my take on it originally, but it's not ID page is about, it's again, it's about pointing, it's telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it's very important. Remember, even if you're not a local business, you can still have a corporation organization markup for it. It's very powerful to do so. And that's what I recommend you do. You're trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I'm wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there's not a ton of traffic in any of those there. They are very niche, right. They're very specific. And their highs, they're still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that's really big. That I'm not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they're not there's not a lot of traffic in those keywords. So you have to target kind of a broader area you don't really want to go very, like narrow in your geographic targeting if you're doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there's not a lot of traffic in that but you could look at that. That's also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I'm building a few ranking right Google Sites without GMBs verification is something I don't want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I've not seen a G site sandbox. What I've seen G sites do a lot is they'll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you're adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don't do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I'm not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I've done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I've done no link building to the G site, no link building, or anything to the blog itself. And I'm already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it's incredibly powerful. And that was it took about, I don't know four weeks before that happened and I haven't done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it's now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it's crazy, but I've seen the G sites, whether it'll take a while to index but then when they do, as you said, it'll come from page two to six somewhere, then sometimes they'll drop for a while and then even if you do nothing else, they'll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don't care. Yeah, it's gonna rank because I tell it to rank No, it's just the pop. It's your SEO shield, man. Why wouldn't you hit it if we know that it's going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It'll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we've shown a time and again, that Google loves itself. But it's still we can't say for sure, because we're not Google. And Google won't tell us. But it's that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I'm not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it's going to work that much better than just a links that aren't relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he's been taking care of for years and it's building into the millions and they're all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it'll all index over time not all of it but a 50%-60% of your links will index and that's going to help index what your G site your whatever is inside the drive stack and everything else that's connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that's perfectly fine because that's all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That's what I'm saying with the SEO shield guys. It's incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can't we're going to recommend Dadea link building from from from MGYB store because all of the link building packages that he's built and the embed packages have been specifically designed to work with our methods. And it has been for years that he's been working with me since I think 2012 or 13. So we're talking about six years that he's been working with me at least and, and so he's developed all these things to work with our methods. So it's incredibly powerful.
Marco: Dadea is in all our groups, he's RYS Academy, he's in the mastermind. He's like he's intimately involved with all of our stuff. He's very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don't know our stuff, the way that Dadea knows that and the way that I've asked him to set up link building right and the process that's involved in in his link building. It's specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We're at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he's second question, will adding a custom domain to a G site do anything for the site ranking wise? I don't know. Marco might be able to answer that. I know you. I don't really bother with that anymore. I have mutered that in the past and it's called Because both URLs will index, both the G site URL as well as the custom domain, it's the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they'll both index which is probably because it's a Google site. So they'll both you can actually have both of them appear in search for the brand. It's crazy, but I don't know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That's why they won't kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it's all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google's protection. I just don't go that extra step because I mean, I don't have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There's no question. Alright, last question is what one thing would you add to my SEO plan that would help the site's move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we'll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there's no question whatsoever. I don't care what it is that you're doing. you implement all those, you know, build all those components out or put all of those pieces together. You don't have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you're going to get results period.
Marco: Yeah, I'm going to point to the case study that's ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it's ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it's highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn't matter. You say it's medium competition, it's a done deal, I can guarantee that it's a done deal. If you follow everything that we've laid out, step by step, don't skip corners. It's hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you're doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you're trying to do, even if it's your own ecommerce store or whatever, that's practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it'll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you're trying to do. But please, when we talk about this SEO shield you cannot skip. I'm not going to do link building well fuck it You just ruined everything. Well you know I'm not gonna get a syndication that were you just ruin the entity. Well I'm not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that's the way that it's supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don't we have it for quite for several months now because of it. It's become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there's you know, if they're spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they've been on, so, I mean, I've only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there's a possibility that we may be able to open that GMB verification service up with some disclaimers.
That's under the debate, isn't it? Because we were saying it's being debated because i know i. So you know, don't, don't count on don't hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here's here's my suggestion. Don't do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I've talked about that many, many, many, many times. So just if you haven't heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it'll show you all the videos where I've talked about that. But you can use the street address option and that still works doesn't mean that they can't be suspended. But it still works for the most part. I know because I've got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you're doing anything to optimize the actual profile once it's been verified, so I recommend just kind of not doing that.
So what's the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that's not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you're willing to take the risk and the reward is there, then by all means get a spam listing. It's going to be it's pretty simple, right? You just purchase it from us. Well, the problem that I'm having is that I can't guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we'd replace it. But after 30 days, that's it. We're done. We can, we can't guarantee anything past that. So you're on your own. So if on day 31 your listing gets suspended. It's not it. We can't be held responsible for we won't we're going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it's totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I've seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don't use it don't use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I'm not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I've covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you're talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I've talked about it on Hump Day hangouts many times, we talked about at the mastermind, there's been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that's in market for products and services that you're trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there's no relevant search history and there's profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it's just it's basically useless now.
You can set up referral traffic campaigns, it's a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you're much better off buying targeted traffic. And I'm not talking about using search ads where you're paying, you know, $10, $15 $20 per click, I'm talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It's mostly YouTube views, but you can actually get clicks from it. And once again, that's very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There's a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you're buying traffic from Google, from a known audience, it's relevant. And from specific geographic locations, you're actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can't get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn't be worth anything to you. So you could have spent all that time, effort and money that you're spending on the CTR bot in Google and YouTube ads, and you're going to get real traffic, you're gonna get a person. And if you get just get a few people to convert, you're going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it's taught,
Bradley: yeah, and then set up remarketing lists to because you're buying traffic relevant traffic that's likely to convert but even if it doesn't, you can build that remarketing list, which then you can remarket to so that when they're ready to make that purchasing decision for your product or service that you're promoting, they're going to you know be followed around the web by your ads anyway, so again, it's just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it's pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We're going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don't work anymore. Yeah, cuz we had to shut that down
Marco: It's shut down. Yeah. Let's just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You're welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I've got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don't want to when you get a new syndication network, you don't want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it's not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It's about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I've got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that's going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It's a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you'll see what I'm talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we're going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn't a realtor says that schema doesn't apply. Yeah, I've got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it's the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I'm going to drop this link on the page. This is as far as I know, it's still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he's not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that's the the GMB category that I have is also real estate consultant. Okay. So here I'll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It's five o'clock. We appreciate everybody being here. Sorry. But if we didn't get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 265
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Click on the video above to watch Episode 265 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
  Announcement
Adam: Alright everybody, welcome to Hump Day hangout episode of 265. Today is the fourth of December 2019. We have got some good stuff to go over. But real quick I want to say hello to everybody who got all the guys here. So, Bradley, how are you doing today?
Bradley: I'm good. Happy to be here excited about it being December. I can't believe Christmas is upon us already. At the end of the year, it seems like it flew by in the blink of an eye but happy to be here.
Adam: Fair enough. So Hernan, how about yourself?
Hernan: I'm doing good actually. Yeah, same thing. I couldn't believe we're nearly the last month of the decade, actually. So yeah, we're trying to make it count here that you make an account to be here.
Adam: Awesome. Marco. How are you doing, man?
Marco: I'm good, man. I'm excited. I mean, these are good. Good times. Google is trying to go neural in local search. And I mean, we've been planning for this for years. It seems like right? Because we've been telling people to brand keyword, brand plus keyword association entity. I mean, we've been hammering this point home over and over and over again. And guess what? The two recent updates October, right, BERT, Big BERT, everyone was all running around like a chicken without a head because they got hit. It's impossible if you're only affecting 10% of the searches for every SEO in the world to be hit. It's impossible anyway. And then we had the one in November right and so it's the entity. It's all about the brand it's all about the keywords associated with your brand according to the entities that and their relationships and their relevance. And guess who's been teaching brand and keyword relationships and relevance and trust and authority and activity.
Does anybody know? Could anybody please give me a fucking answer? Who's been sharing this for about four or five fucking years? Good times. Good times, man. I'm killing it. I'm killing like, like, like the attorney niche. I'm killing it. I'm murdering it man. And you know what? It's the easiest thing in the world when it's math against math. And that's all it comes down to when you know what you don't. I'll leave it at that.
Adam: Fair enough. This is a it just made me think of you Marco slightly off-topic, but I just saw that Amazon AWS is bringing on their own quantum computing service. So something you might be interested in if you haven't seen it already.
Marco: I'm already in quantum Don't tell anyone.
Adam: Sounds good. Hey Chris, how you doing?
Chris: Doing good. Happy to be here. It's a bit cold here but that's the way I like it. Because cold means I'm 10 times more productive.
Adam: Fair enough. Yeah, I'm going to get a domain today after this But anyways, I want to say to real quick if this is your first time joining us thanks for coming, you're in the right place you can always come here go to semanticmastery.com/hdquestions to ask your SEO digital marketing questions. You know, we will do our best to give you the answers you need. And if we can't, we will certainly point you in the right direction. In the meantime, what you can do is subscribe to the YouTube channel.
Also, if you're wondering where to get started with Semantic Mastery, this is the right place show up every week ask your questions get answers, but also at the same time go grab the Battle Plan all right battleplan.semanticmastery.com, not going to read it to you go check it out. It's a hell of a deal. We've got some kick-ass bonuses that we bundled with that so pick that up. And then if you're ready to start growing your digital marketing agency that comes join us in the mastermind, then you're the type of person if you're coming to Hump Day Hangouts, if you've read the Battle Plan and that's where you want to go then we definitely want to have you in the mastermind and find out more at mastermind.semanticmastery.com.
And like many of you guys did, you know purchase done for you services as you're growing your agency or as you're doing consulting at mgyb.co, whether it's syndication networks are we as drive stacks, press releases, link building embed, with a lot more coming in, of course, the SEO shield, which we've recently talked about, and Bradley has got a little bit more to share on that today. But again, head over to mgyb.co. And there's some more great stuff coming for the Christmas holidays. Not only just deals at MGYB on done for you services, but along with some guest speakers, including Rob from MGYB are going to be doing an awesome holiday special Hump Day Hangout. So set your calendar, set your reminders for the 18th of December, and we're going to have some great stuff there. Some more details, but just make sure you show up for that it's going to be a good one. So with that said, Bradley, do you want to talk some more about the SEO Shield.
Bradley: Yeah, absolutely. Let me grab the screen I've got a little presentation just with some slides to kind of explain what this is. There was a question. I posted it in the chatbox area of the Hump Day Hangout page. It was a question on one of our YouTube videos on our YouTube channel about the SEO shield and the different components and they were it was the question, In fact, let me just grab the screen and I'll even read the question and then we'll get into a brief presentation where we can just talk about this on a high-level guys, we're not going into this in-depth, there's really no need to be on the scope of the training today. But let me click through here. Oh shit, I don't want to get. Yeah.
Yeah, that's not what I wanted to do. So let me close that. Okay, so, Rob did an intro video on the SEO shield and there was a question uh, this one by cleaner Joe cleaner. Jos Hello, this is fascinating. I purchased the SEO shield, do I get a course or some type of training that explains what all the different components are in your video? If not where I can, where can I get it? So that's really where this little presentation that I put together today was for was just kind of a high-level overview as to what the different components are, why they're important. That's it. So we're going to kind of keep this kind of quick. We're not going to go into real depth far into depth. If you guys have any questions about it, you can certainly post them on the page. I know Rob is going to be doing something more in-depth that will go through each component in a lot more detail. So you know, I don't want to step on his toes. But I did want to get some of this information out there because I know that there's going to be additional questions that come our way about this. So the SEO shield explained the MGYB store is where you can buy it. That's what Marco has really Marco and Rob coined that term for, though, what we've developed over the last several years using, you know, Google properties and tear one branded entity assets. In other words, to create kind of a shield, a firewall around our main money site, right, which would be our primary asset, it's a way to solidify and validate the entity.
So the main components of this, we're going to talk about the money site just briefly, and how MGYB has some services that can help you at ground zero, right, which would be the money site, your it's the epicenter or your golden frame, that's where everything should begin. If you're using a money site for your project, Google My Business profile, we're not going to talk much about that because we don't offer any services in MGYB for that at the moment, but again, that's something that would be part of it, if you're doing it if you're doing local syndication network. RYS Reloaded stack and G site, the ID page, which is very, very important, very powerful as well. Press Advantage organization page, we've made that an integral part of our SEO shield and in citations, once again, that's for local projects. So we're not really going to talk about that here.
The main site, keyword research, if you go to MGYB.co to our store and take a look at our keyword research packages, you'll see that we can build out provide you with a keyword research package, especially the deep keyword research, which is a complete list of all the relevant terms for your niche, your topic. It's an all-inclusive list of keywords, right, and it's compiled and organized in a very specific way that clustered into categories, suggested silo structures, and provides all the keywords that you're going to need for your website for content marketing and blogging. For your site build itself again will have suggested silo structures in there, RYS Reloaded stack when you order in RYS reloaded stack, you know, one of the things we request when you order it is a list of keywords. And some people don't really have a really big list of keywords, at least not the relevant ones. And so this would give you all the keywords that you need for that as well as for link building. So, Marco before I move to the next slide, you want to comment on that? you're muted.
Marco: Sorry, I was talking into intermedia But no, that's fine. Okay,
Bradley: So again, keyword research is from MGYB is one of the first steps like again, even if you've already got your site structure in place, I guarantee you that you will learn a lot from the keyword research report. It will give you new ideas that will help you with your content marketing will also help you with your link building and RYS campaigns because you'll have all the keywords from the market level. I mean, it's crazy because it'll separate the keywords into commercial intent informational queries, all that kind of stuff. It's really really powerful. It's huge it takes the worker that does the produces them a couple of days to produce the keyword report. So it's it's totally worth it for the cost. I don't know what your time is worth. But I'm not going to spend two days doing keyword research I can work on higher-level stuff and so I'd rather just hire it out so there's that.
Marco: We're actually investing What is it 24-48 man-hours for our VA to do it. They're the ones who do it they do a fantastic job of setting is setting everything up and we keep adding to it we just added something, some really neat tabs in there. And we do need to create a video on on on the entire process that we do. This is just fantastic. The way that they come up with everything under the sun and everything imaginable that that's related to the main keyword.
Bradley: Yeah, and I wanted to pull this up to if I have if I can find it really quickly. The mind map here we go. This is a PDF that Rob created, talk showing all the different components within the SEO shield. And obviously, there's a lot of additional, you know, points that you could go take a look at in here. But well, that's why I said I just wanted to keep it on a high level. These are all the different pieces that can be applied to what we call the SEO shield. And it's very, very powerful. And that's like, that's what we do. We just keep repeating that process over and over and over again for our projects. And they work over and over and over again, time and again. So the syndication network, that's always our first again, this is talked about in the battle plan, guys, most of these things are talked about in the battle plan. The syndication network is always the first thing that we do that helps to solidify the brand or the entity, right it expands the semantic footprint. footprints are not a bad thing and the Semantic Web, you want to increase your brand's footprint, the entity footprint by validating it across other sites. So again, that's why we do these syndication networks. Even if you're not going to syndicate content to the network, you should have a syndication network, okay. Honestly, I've seen in the last year or so, over and over again was creating a new project, setting up a website or even a single page landing page and then just connecting a syndication network to it that's been branded everything interlinked and linking back to the primary asset. And all of a sudden it'll rank for its branded term, where it might have been on page three or four beyond what's happened with my real estate business, we've had it happen with several of our members as well. So again, having a syndication network, even if you're not going to be syndicating content, right content to it right away is absolutely critical.
So we've been building syndication networks for years. And, you know, you can get them at MGYB. And again, these are built the way that we have developed them and for a very specific person purpose, and it works incredibly well. They're built manually too. So it expands the semantic footprint. And it also can be used for content amplification. So once again, you publish content to your blog, or your money site, or excuse me, your YouTube channel, and it will automatically syndicate out across those branded profiles. So you get expanded reach, right, so that's coming Content amplification. You can add the profiles the branded profiles to the same as structured data for the following types, organization markup Corporation markup local business markup. So it's basically the structured data where you're telling the search bots, right it's the data that is the language specifically designed for the search bots and for the Semantic Web algorithm. And you're telling it, hey, this is us. This is us on all these other locations, go check, you'll see. And that's what the sameAs attributes are for and that kind of ID page can do that as well. You want all of those combined. And it also becomes the syndication network, the profiles in there become a link building target. Beyond just the profiles if you have particular content that you're trying to rank or products or services that you're trying to get more exposure for. If you're syndicating content from your blog to your syndication network, you can actually take the syndication network, published URLs for that particular post, and do separate link building campaigns to those with very specific types of anchor texts within the Link Building campaigns. And now you can actually start to push specific products and or services. So protect specific pages or even entire silos. If you understand how to structure your site properly and do inter silo structure correctly and interlinking correctly, it creates buoyancy throughout the entire silo. So again, you can get very specific with how you build links to your syndication network doesn't just have to be the profile URLs, it can be the specific content targets as well. So very, very powerful. Marco, any comment on that for move on?
Marco: Well, go ahead, go. Alright.
Bradley: Alright, RYS Reloaded stacks. This is one of the most powerful things you can possibly do. But again, it's an additional component, RYS stacks plus a G site minimum. There's also the option with a Twitter account, which you can you know, I recommend that as well. But at the very minimum, you want to do an RYS stack and a G site validates and solidifies the brand using Google's own domains. It produces theme relevancy, as primarily a special If you structure your drive stack, we're going to send it to you delivered based around your primary keyword in your entity, right? We're going to start to create that relationship through the association between your primary keyword and your brand. But then once you have it, you can go in and actually clone the internal folders and files and start to mirror the theme or the structure of your main money site, which is called theme mirroring. It's very, very powerful. That's what we recommend, not only in your drive stack but also in your G site. So again, you go in and you create pages that correspond with pages on your website. And then now you have your drive stack folders and we talked about this in the MGYB webinars if you go look, go to MGYB store, click on the webinars button at the top you can you can actually go back and watch best practices for RYS stacks and you'll get a lot more information about what we're talking about when it comes to theme mirroring. So produces topical relevancy, or theme relevancy, excuse me both for topical relevance and geographical location relevancy if it's for local project, okay? But remember, these can be used locals relative, as Marco always says. So it doesn't have to just be for a local project. It also siphons authority directly from Google. And once again becomes a primary link building target guys, you can throw kitchen sink spam at drive stacks and G sites, and it will help it to rank. It will automatically filter the content back through, like negative any negative link juice, it doesn't matter. Okay. We've had test after test after test on that.
TheID page or what we call an iframe loop. It's very, very powerful. It's not just for local originally, that's what you know, we kind of developed that out for but it is not just for local, it's for a way to reference the entity itself. It's basically telling Google and the Semantic Web and saying, Hey, this is a point of reference for our entity for this particular entity, Corporation organization, local business go and this is where data can be found about this entity to help validate it. Okay, so very, very powerful swipe, called a semantic hub validates and solidifies the brand or the entity provides a primary URL for the ID location, entity info for the machine learning search bots. Okay? embedded iframes act as bi-directional dofollow links. So that's why we do the iframe stalking within the actual ID page, as well as the G site. Because it's so very, very powerful guys, you can just again, you can pass so much page rank, nobody talks about that anymore, but through to your primary asset your money site without causing any sort of harm. Through all these iframes. Incredibly powerful you create a mirror in mirror type of effect. It also becomes a great the ID page is a great embed target for doing an embed, run and then link building target as well. And also remember you can do embeds and then have link building done to the embeds. So that's all we provide those services on MGYB as well. All of the link building in bed services were developed specifically for our SEO shield method. So again, I mean, you can do this on your own outside, but we've got a lot of experience our master link builder, Dadea, he's been doing this for us for years. He's been working on with Semantic Mastery methods. And he's just got a lot of power built out. Go ahead, Marco.
Marco: Yeah, on iframes, there are a whole lot more than despite the bi-directional do-follow links. There are a whole lot more especially the way that they're stacked on that on ID page. Because what happens was to become incrementally stronger. So until they become exponential, and that's what happened. And they're passing power away. We can't really go in there and see what it is that they're passing. We don't know if if PageRank accrue, if ranking score accrues and both accrue, what we do know is that the power that they pass is such that they act like do-follow links and just push all that power to wherever it is that you're accruing, that patron and that you're getting all of that balance. Back and forth back and forth between the iPhones and between the stacks, is what actually helps the endpoint to accrue all of the paycheck and ranking score which is which is how you see that the G site ranking, which is how you see when you deliver the power into a GMB for example, if it pops it up in in the three-pack when you deliver it to the money side, this starts it starts ranking for crazy keyword terms. But that's also because the homepage on the money site needs to be right. Yeah.
Bradley: Yeah, and so Pro Trees is also part of that Pro Trees is just it's a site that's free that you can go create an account on it's very powerful because it's part of the ID page built. It provides another powerful iframe to the loop. It's also a semantic hub. You can import entire ROI stack with damn near a click of a button, it's incredibly powerful, becomes once again an embed and a link building target. So again, that's kind of built into the ID page stack is what we call it. Okay. So, lastly, Press Advantage organization page. You know, we've worked very closely with Jeremy, one of the co-founders, co-owners of Press Advantage. And so he's actually built a lot of features into the Press Advantage, which has got very powerful press releases, a great network of sites and also the organization page, which is on the Press Advantage domain becomes very powerful because it once again is an iframe hub, and validates the brand page accepts company schema, right? So whether that's organization or local business schema markup, or you know, corporation, it could be as well, you can actually add the structured data to the organization page, but also the press releases themselves that you can publish can accept additional schema, article or news article. Now you have to have your own account to do that. But you can set up a brand page through our through the press release order service through MGYB that's we use Press Advantages, the distribution network, and you'll get an organization page if you order press releases from us, okay.
So PR provides a good source of backlinks, a lot of them too. And theme mirror PR silo cape silos are capable. In other words, I've done some training on that you can go back through to the MGYB store, go take a look at the webinar button again, and you'll see where I talk about PR silos, PR stacking, and the PR silos, press release silos. And that's how you can actually daisy chain those together just like you would within supporting articles within a silo on your website. So again, it's about theme mirroring. And this time, you're just using press releases to do it. So very, very powerful. And once again, the Press Advantage organization page, as well as the individual press releases, become embed targets and link building targets. Okay, so very, very powerful. So that's what the SEO shield once again if we go back and take a look at this, there's a lot to this. There's a lot more to it, but I wanted to kind of give a high-level overview of what is available and why we provide those services in MGYB and what it is that they're actually doing. Very powerful when, and remember, guys, it's about putting the whole thing together, right? The sum is greater than how is that saying go? The sum is greater than the sum of the parts, right?
Marco: The whole is greater than the sum it was greater than the sum of the parts.
Bradley: Right? And that's, that's what I was trying to say. And it's true because if you just do one part or the other part you're not, it's likely you may see some, some movement, some benefit. But in order to get the benefit that we're able to repeat reliably over and over and over again, you have to put all of the components together. Right? And that's very important. And on site, on page structure is very important. That's it starts with that. But then you put all the other things together, and it would just, I mean, it's just incredible what you can do with it. All right, any other comments on that before we move on?
Marco: No we've got quite a few questions. So let's move on to that. Let's move on.
How To Negotiate With The Owner To Place A Remarketing Pixel On His Website?
Alright, so the first question is from Matt see says, Hey guys, I have a following question, is it possible to negotiate with a website owner to place a remarketing pixel in his or her site so I can announce to his visitors, many of the companies that visit the site, which is a niche news site, often hire my services. And this way I can target similar businesses via display or Facebook, all around the web. These websites are not giant. So perhaps we could arrange a monthly fee that provides an additional revenue for them as well as each extra client in this niche as well worth the effort. Thanks. Yeah, I mean, you could ask, I mean, I've never done that. But maybe somebody here has, but you can certainly reach out to the owners of the site. And certainly start a dialogue and find out like propose that to them, you know, anybody have any experience with that?
Hernan: No, I think I think that the actual video lead gen system approach would work really well for this. Because you start with you start delivering value right off the bat. So I think it'll work. I haven't tried it yet, but I think it will.
Bradley: Yeah. Yeah, that's a good point, Hernan. You could create a short video that you would then send to, you know various people within the within the company to try to basically pitch or explain what it is that you're trying to do and how it could benefit them remember always frame it and how it would benefit them you know make that the primary framing of the actual pitch or the message and that's something that you could do is send them some videos via email is and there's there's other things that you can do now to get their attention. We talked about that and holistic marketing and in the mastermind, but you could certainly do that as a way to kind of get your message in front of them in a nonconfrontational way and hope that they reach back or you know, reach back out or reply. So, it's a good idea.
What Is The Best Keyword Research Method For Optimizing Video Titles?
Greg Pippin says what is the best method to do keyword research for video titles, and tips on choosing and combining those keywords into a video title? Is it possible to video title while the schedule? okay well, there's a couple of things obviously go to MGYB order keyword research that's one way to do it. Another way is to go get Power Suggest Pro one of our favorite keyword tools of all time. In fact, we were just talking about this in another post inside the Facebook group but Power Suggest Pro which is loading right now desktop if you buy it through our link semanticmastery.com/powersuggest. It's $57 it's a one time fee for lifetime access to it. It's incredibly powerful.
Also if you take a look there's all these different auto-suggest or suggest scrapers over here YouTube, Google, Yahoo, Amazon, eBay and Bing. So if you're looking for video stuff specifically, then you can obviously just scrape YouTube suggest and it will do it very very quickly and then you can spit out and what's great about this is depending on whether you have recursive on and which level of suffix you use, like it can create these really really like pullback these really long tail suggested search phrases. And it's incredible some of the stuff that you can pull back, which means that if it's being suggested there has been enough manual searches for that, that it's being suggested, if that makes sense, which means there's traffic there. And a lot of people won't target some of these real long tail things because I think they look at it and say, well, there's no way that somebody is typing in that query. Well, for came back from suggest, yes, somebody has typed it in, it's enough so that Google would auto suggested that makes sense. So it gives you a great point to kind of drill down into creating all types of longtail queries that then you can target so that's what I would recommend.
What is the best method to do keyword research for video titles and tips on choosing Yeah, I mean that's pretty much it. There's another really good tool if you're doing advertising, it's Justin Sardi's Tube Sift semanticmastery.com/tubesiftmonthly as our link to it, but that's really cool too, because he You can actually use it will not only do it's built by By the way, it was developed by Ted Chen, the same developer of Power Suggest Pro. So it was like an online version of Power Suggest Pro built into it. But it also will allow you to scrape relate videos, actual video youtube videos for keywords or channels. And then you can even do scraping by related so like in other words, you can put a video URL in and it will automatically scrape all the URLs of the video that show up on the right sidebar that show related titles or related videos. So that would be another really good tool that you could use potentially for YouTube stuff. Okay, I use it all the time. I really love that tool.
Is it possible to change your video title when it while it is scheduled as a live event? Or is that bad practice? Well, you can here's the problem. If you change just the video title in YouTube, it will sometimes take a little while to update in Google itself. Okay, not in YouTube. It'll update immediately but in Google It will take some time because it's usually cached. And the results have to refresh before it'll show. But if you've done any syndication of that scheduled live stream, right? You know, if it's public and it's scheduled, then will actually, you know, syndicate out across networks. If you change the title, it's not going to change the title and all the places that has been published. Does that make sense? It will in the embed code, but the actual post on all of the places that it's been syndicated to the titles will not change. That makes sense. So what I would recommend is that you, you know, figure all that out before you actually schedule the public live stream. Okay.
Do You Need To Login Into Each Site In The DFY Syndication Network To Bind Your IP?
Tmac says I'm a bit confused on binding my IP. I order three done for you syndication networks, do I need to log in to each site and the network to bind them IP? No, just the Google account. It's just primarily the Google account. You don't have to log in, you can if you want, but it's probably it's just the Google account is the one that you Want to bind to your IP so that if you have to log into it at some point to do any updates or anything like that, it's not going to lock you out. And you know, because it doesn't recognize your computer or your IP, excuse me. Okay. He says since I ordered three different networks for three different money sites, can I use the same computer to buy my IP for all three networks? Yes, you can. Yes, you can.
Okay, what I recommend doing is using a clean browser, like use Firefox and clean it before logging into each one. It's fine if it's the same IP but you're better off if you're going to be doing SEO work Tmac, I recommend that you use something like ghost browser or BrowSEO and there's others out there too. Those are just the two that I'm the most familiar with. But that's where you can actually have separate profiles that retain their browsing history. So essentially, it's a browsing session that stays live at all times, like in other words, you don't have to The old way would be to go to Firefox and like clear cache and cookies, and then log in to a new account again, but that looks odd because who does that anymore except for SEOs. So you're better off using something like Ghosts Browser or BrowSEO to where you can set up separate sessions one for each profile and login to each one of them and then it remains logged into for that particular session. So that each time you go to you need to go access that account again, you already be logged in or even if it prompts you to log in again it will recognize the IP and it retains your browsing history and all that it starts to build a real looking profiles what I'm saying okay, it's much more natural-looking and that's what people are, you know, the Google especially that's what they're expecting now.
What Are The Benefits Of @ID Page For A National Site?
So this is a good one for Marco. Marco I'm wondering about the benefits of @ID page for national site, non local. I will be ordering and all is plus Gsite. I already have a Pro Trees in my syndication network and already have a Press Advantage organization page. What additional benefits for ordering an ID page package from MGYB add for us. Thank you.
Marco: Alright, so @ID is just schema markup. That's all it is JSON LD structured data. What that page that we create actually is an entity stack. It's an entity iframe stack, so stack iframe. And if you've ever heard me talk about a iframes, you know what the power is, and I think, and when you stack the iframes, and link building to the iframes, then you can imagine how much power you're pushing through. Not only that, since it contains all of your company information, and authoritative and trusted places where your entity information lives, then what you're doing is you're validating and you're solidifying your entity for BERT, which is it's awesome how that's working right now. And for the newest update.
Bradley: There you go. And yeah, as mentioned in the SEO shield presentation that I did, you know, for 15 minutes at the beginning of this webinar, ID pages are not just for local. Originally when I started developing cut out what, you know, it was that's that was my take on it originally, but it's not ID page is about, it's again, it's about pointing, it's telling the semantic bots right to go look at this location for entity information. So it applies to any sort of brand, in my opinion, would be ID page. And so what we do with it is what Marco just said, which is create kind of a an iframe stack, right? We call it an iframe loop. Very, very powerful. You can add structured data to your ID page, all of that. So it's very important. Remember, even if you're not a local business, you can still have a corporation organization markup for it. It's very powerful to do so. And that's what I recommend you do. You're trying to validate that entity.
What Is A Good Narrowed Down Niche For Home Remodeling?
Dan says what is what in European In may be a good niche for home remodeling for high-end jobs that I could narrow my demographic down for paid ads instead of just Kitchen and bath renovations. I'm wanting to find a niche within this big niche to focus my paid ads on a much more targeted niche. Any ideas of niches within this big niche would be greatly appreciated as I know, Bradley has this experience. Yeah, um, I do. There are a couple others that I would recommend like deck building, for example, is one. The thing is there's not a ton of traffic in any of those there. They are very niche, right. They're very specific. And their highs, they're still high end. So deck building is one of them. Another one would be man caves, man cave building. Believe it or not, that's really big. That I'm not trying to be funny either she sheds, like are actually becoming more and more of a thing. So those types of things that you know, you could do some keyword research around those types. What I found though, is that they're not there's not a lot of traffic in those keywords. So you have to target kind of a broader area you don't really want to go very, like narrow in your geographic targeting if you're doing that for especially for ads, you want to keep it more on a general level as far as like not adding location modifiers to the search queries for you know, that would trigger your ads. But you can set your geographic targeting to where only people within a certain area see your ad but I would leave it as a broader keyword if that makes sense. But yeah, I mean, those are just two examples within the remodeling niche I know what you mean bathroom. What I found is bathrooms and kitchens are get the most traffic but it is very broad. know like I said from from from that deck building, home additions kind of, again, there's not a lot of traffic in that but you could look at that. That's also you know, high dollar but yeah, home additions, man caves and what did I say deck building. Those are those some smaller, more specific niches within remodeling niche.
Should You Wait If The GSite Is Sandboxed Before Sending Links To Push Them?
I'm building a few ranking right Google Sites without GMBs verification is something I don't want to deal with since there is no real business until the site is rented. When the G sites go live, typically they debut from page two to six without much more than on page and YouTube embeds. Should I wait to see if the site sandbox before sending links to push them? Not with G sites. And I mean, Marco can comment on this too, but in my opinion, no big and I've not seen a G site sandbox. What I've seen G sites do a lot is they'll sometimes take a while to index or once they index they might kind of drop out of the index briefly. But if you're adding them to search console it they should come back or not sure, they will come back and they typically come back even if you don't do anything else. I just did a brief update video in the mastermind just yesterday, actually, about my real estate business. I started a blog for that which was really just to kind of use originally to as a teaching point for our mastermind members on how to build location silos using tags. And I'm not going to get into that here. But I was using that as kind of a demonstration this blog that I set up for my real estate business. And all I've done was two posts that were optimized and interlinked correctly. And then I mirrored that onto a G site. And then just embedded the post or the tag archive page into the G site page that was mirrored right, theme mirroring as we continue to talk about, and I've done no link building to the G site, no link building, or anything to the blog itself. And I'm already ranked number one and number two, position number one for the blog post itself on my blog, and number two for the G site page that has nothing but an embedded blog post. That makes sense. So it's incredibly powerful. And that was it took about, I don't know four weeks before that happened and I haven't done any sort of external work to it. It just took four weeks, but within four weeks, it jumped. And it's now ranking number one and number two. And the second blog post is number one, the blog post that there was two of them. The second one is actually ranked number one organic for the blog post itself. And now the G site is in the number three position for that corresponding page. So it's crazy, but I've seen the G sites, whether it'll take a while to index but then when they do, as you said, it'll come from page two to six somewhere, then sometimes they'll drop for a while and then even if you do nothing else, they'll come back. But what I would recommend doing is go ahead and hit with links. Marco what do you say?
Marco: well, you know, you know me, I hit it with a couple a couple of million links. I don't care. Yeah, it's gonna rank because I tell it to rank No, it's just the pop. It's your SEO shield, man. Why wouldn't you hit it if we know that it's going to transfer whatever you do to it to good thing. We ran that million link GSA test where we threw porn at it. I think Robbie got Fiverr gigs for it. Press releases and link building is just link building after link building. It just kept getting hammered and hammered. It'll down settle down like crazy. But unlike your money site, if you were to hit it that way, which will sandbox and it will sandbox permanently, G sites, for some reason, and Google love is is my theory that we've shown a time and again, that Google loves itself. But it's still we can't say for sure, because we're not Google. And Google won't tell us. But it's that relationship has been in that Google ecosystem and having Google protection that allows us to do this. Now. I'm not saying go hire a 10 million Fiverr link gig and hit it. Because if you get the tiered link building package, so the way that Dadea does it through web 2.0 contextual it's going to work that much better than just a links that aren't relevant and and and then not forget and authoritative sources. Dadea has an awesome link link network that he's been taking care of for years and it's building into the millions and they're all you know their niche specific, their theme, their aged and then when you when you get his his indexing gig since he uses multiple indexing services it'll all index over time not all of it but a 50%-60% of your links will index and that's going to help index what your G site your whatever is inside the drive stack and everything else that's connected to your to your drive stack and G site will benefit from that and if you want to make your G site the money site, that's perfectly fine because that's all we did for that a million link test.
Bradley: Yeah. Yeah, kitchen sink spam. That's what I'm saying with the SEO shield guys. It's incredible on a G site will take that shit now. And when I say kitchen sink spam, though, you know, as Marco just said, I can't we're going to recommend Dadea link building from from from MGYB store because all of the link building packages that he's built and the embed packages have been specifically designed to work with our methods. And it has been for years that he's been working with me since I think 2012 or 13. So we're talking about six years that he's been working with me at least and, and so he's developed all these things to work with our methods. So it's incredibly powerful.
Marco: Dadea is in all our groups, he's RYS Academy, he's in the mastermind. He's like he's intimately involved with all of our stuff. He's very knowledgeable with all of our stuff. He follows our training and applies it to his own clients and to his own project. And so with him being so hands on with everything that we do, I would not rely on anybody else for the link building because they don't know our stuff, the way that Dadea knows that and the way that I've asked him to set up link building right and the process that's involved in in his link building. It's specifically designed for this SEO shield and to launder link juice and to push it through to your destination or to keep it within the that drives stack plus G site ecosystem
Bradley: yeah second question while adding a custom domain to a G site do anything…
Hernan: Sorry, Bradley but also who else would named himself spammer on a go kart? Go Kart feel like think about that? Right? You guys really takes it seriously.
Bradley: So right. We're at our live event he did. He named his racer name was spammer. That was awesome.
Does Adding A Custom Domain To A G Site Help In Terms Of Ranking?
So he's second question, will adding a custom domain to a G site do anything for the site ranking wise? I don't know. Marco might be able to answer that. I know you. I don't really bother with that anymore. I have mutered that in the past and it's called Because both URLs will index, both the G site URL as well as the custom domain, it's the same site. But in the end, the G site will actually be canonicalized, when you custom map a domain to it, that the G site will have a canonical tag, and that points to the custom domain. But they'll both index which is probably because it's a Google site. So they'll both you can actually have both of them appear in search for the brand. It's crazy, but I don't know if it does anything specifically for SEO because I stopped doing it because I felt it was unnecessary. Marco, what do you say?
Marco: what happens is that that the G site becomes the content management system. That's why they won't kill the URL. It stays live so that you can go in and make your changes and edit and do anything else that you need to do but it's all pointed at the custom domain. Whether it has any benefit will has the benefit of you being able to use a custom domain while maintaining Google's protection. I just don't go that extra step because I mean, I don't have the G sites, you can make them look really, really good now and they will convert. They will get your phone calls, they will get you need Bradley still get leads from that ugly Virginia G site?
Bradley: I do. I do. There's no question. Alright, last question is what one thing would you add to my SEO plan that would help the site's move up the SEO shield, and all of the components that we just talked about? Go back and watch the beginning of the webinar. Again, we'll probably cut that out, make that a separate video so that people will have that available. Again, Mark. Rob is going to be doing some more in depth training about the SEO shield and the the components that go into much more detail than I did. I wanted to keep it high level and short. But again, that there's no question whatsoever. I don't care what it is that you're doing. you implement all those, you know, build all those components out or put all of those pieces together. You don't have to build it out. We could do it for you, you know what I mean? And then use link building and embeds all of that, press releases, you're going to get results period.
Marco: Yeah, I'm going to point to the case study that's ongoing in our in our Semantic Mastery Mastermind, done by Dadea. Where he took on Amazon just you name it in the ecommerce space, and it's ranking number one, not number one, but its ranking on first page for the top market level keyword. Now imagine all of these companies spending millions of dollars in marketing and hundreds of thousands for this specific niche. Because you know what the niche is Bradley, it's highly competitive, highly lucrative, and for it what it would cost you retail is somewhere between 10-12 hundred bucks. Imagine being able to own the top market level keyword in your niche for that Kind of money and to be able to compete against the the top brands, the very top doesn't matter. You say it's medium competition, it's a done deal, I can guarantee that it's a done deal. If you follow everything that we've laid out, step by step, don't skip corners. It's hard work. There are no magic pills. I mentioned this during my charity webinar this past Monday. There are no magic pills. This thing is hard work. But what you need to do while you're doing all of these things is to start building your process. Right? You start to systematize everything so that you know the next client that comes on you so one, the first one will be practice or your first, whatever it is that you're trying to do, even if it's your own ecommerce store or whatever, that's practice, but it helps you build your systems and it helps. It helps you to systematize everything so that when you go to the next one, it'll be in place and you know exactly what to do the battle plan. is already laid out as part of that system. You can incorporate that into whatever it is that you do edit so that it fits whatever it is that you're trying to do. But please, when we talk about this SEO shield you cannot skip. I'm not going to do link building well fuck it You just ruined everything. Well you know I'm not gonna get a syndication that were you just ruin the entity. Well I'm not gonna get @ID page well you just failed to validate and solidify the entity so everything that we do work and and and, and we give it to you the way we give it to you, because that's the way that it's supposed to be done.
What Services Do You Use When Creating New GMBs?
Good. Nathan says what service do you guys use to create new GMBs? Excuse me? We don't we have it for quite for several months now because of it. It's become so much harder and not only that, but GMBs have been getting terminated or suspended, especially if there's you know, if they're spammed listings, so we stopped selling them and I stopped pursuing that method after you know Several after the Google rap, the GMB suspension rampage that they've been on, so, I mean, I've only only lost a handful of GMB assets. Fortunately, literally, I lost I could count them on two hands how many I lost, but I stopped going after building new ones. That said, I know that we were having a discussion today about there's a possibility that we may be able to open that GMB verification service up with some disclaimers.
That's under the debate, isn't it? Because we were saying it's being debated because i know i. So you know, don't, don't count on don't hold your breath, but there may be an opportunity within MGYB, for a brief period of time to get some spam, GMB listings, but here's here's my suggestion. Don't do it right. If you can avoid getting spammed listings avoid it. What I mean by that is if you if you want to create a fake GMB listing or for it for lead gen site, as I mean, then I would recommend either using your home address which I know you asked in your, your your question there, or even using PO Boxes still, it still is better because you can actually receive mail there, which is a PO boxes, you can actually enter the PO box, you got to use the street address option. I've talked about that many, many, many, many times. So just if you haven't heard about it, just go to our Semantic Mastery YouTube channel, use the search channel function and ask you know, type in PO Boxes for GMBs or something like that. And it'll show you all the videos where I've talked about that. But you can use the street address option and that still works doesn't mean that they can't be suspended. But it still works for the most part. I know because I've got many of them out there. I did lose a couple of them over the last several months but I still have most of them. So you can you can do that. But somewhere where I would recommend that you can actually receive mail as opposed to getting a spam listing because those are tend to get suspended with like a blink of an now if you're doing anything to optimize the actual profile once it's been verified, so I recommend just kind of not doing that.
So what's the alternative? Well, organic stuff or if you if you have the ability to create or you know, create a listing where you can actually verify it by US mail by postcard essentially, then you try to expand that as much as you can using like our local GMB pro method, which is how you can get better results from a specific GMB then trying to get a bunch of new GMBs if that makes, you know, if if you know that what we were talking about for a period of time there when we were probably a good year we were able to just go get GMB is pretty much anywhere we wanted. And so that was the strategy was to go out and create as many GMBs as we could in a specific service area, for example. But again, that's not the recommended practice anymore. So Marco, do you have any comments for that?
Marco: Yeah, I would say risk versus reward. If you're willing to take the risk and the reward is there, then by all means get a spam listing. It's going to be it's pretty simple, right? You just purchase it from us. Well, the problem that I'm having is that I can't guarantee anything past 30 days. We used to be able to guarantee 90 days if anything happened, we'd replace it. But after 30 days, that's it. We're done. We can, we can't guarantee anything past that. So you're on your own. So if on day 31 your listing gets suspended. It's not it. We can't be held responsible for we won't we're going to have that disclaimer all over if we decide to offer risk versus reward. I mean, if you decide to get 1000 of them 500 get suspended, but 500 make you money, then it's totally worth you decide what it is that you want to do. Yeah,
Bradley: yeah, I just hate rework. I hate putting work into something and then it gets suspended and you lose all that work. And so I've seen Stop doing any lead gen like spam sites, spam GMB listings for months now because of that. So what Marco said is true, risk versus reward.
Does Crowdsearch Still Works In Increasing CTR And Rankings?
Okay, so the next one so do you think Crowd Search still works to increase click through rate CTR and rankings know don't use it don't use any of them stupid CTR bots or programs guys go buy traffic from Google. Nathan I'm not trying to jump on you but just stop it. Stop trying to spam that shit when you can go buy cheap, targeted relevant traffic from a known Google audience, right? You can buy it by you can buy using display ads or using YouTube ads and I've covered this multiple times on the on Hump Day Hangouts as well as this is why I actually pulled this open. We just had a YouTube or excuse me a Google Ads branding course that can be applied to exactly what it is that you're talking about. This is the YouTube training, which was recorded last Monday, not this Monday this week, but last Monday, and the Google Display Network training is next Monday, December 9th. So again, you can apply there. I've talked about it on Hump Day hangouts many times, we talked about at the mastermind, there's been a lot of training about it in the mastermind. You can buy targeted traffic from Google, from a known audience that's in market for products and services that you're trying to promote. And you can specify where those clicks are coming from those IP clicks, using geo targeting, right, geographic targeting location targeting, and so you can buy it and buy real traffic that actually has a chance to convert instead of using spam traffic spoof traffic that Google is going to ignore anyways, because there's no relevant search history and there's profiles that are clicking through to the website. It used to work like gangbusters years ago, guys, I used Crowd Search like crazy. I mean, I had 50,000 credit A month in Crowd Search, and I used every one of them every month because it was worked so well. Then Google learned how to prevent that how to fight that, that click through spam is what I was called it CT spam. And so it's just it's basically useless now.
You can set up referral traffic campaigns, it's a little bit harder to do and you can send traffic through other sites like Facebook posts or tweets, for example, and that has some effect still, but you're much better off buying targeted traffic. And I'm not talking about using search ads where you're paying, you know, $10, $15 $20 per click, I'm talking about using Display Network ads, which you can get for dirt cheap clicks, you know, anywhere between 25 cents to $1 50 per click, depending on it is what your niche is, or YouTube clicks, right? It's mostly YouTube views, but you can actually get clicks from it. And once again, that's very targeted, heavily weighted traffic, which means you only need a fraction of the amount of click-throughs from heavily weighted, targeted relevant traffic to get the result to have the SEO push that a bunch of spam clicks would provide. If that makes, if that makes sense. There's a lot of, you know, activity, relevance, trust and authority – ART. Margot talks about that all the time. And when you're buying traffic from Google, from a known audience, it's relevant. And from specific geographic locations, you're actually activating all three of those components of activity, relevance, trust and authority.
Marco: Yeah, think about what that does for your proximity when someone close by clicking on that ad, and you know, that might be right around the corner. So yeah, I totally agree. Until we can come up with a bot that will emulate human behavior as closely as possible. Nothing else matters because I mean, why would you do that? If you can't get that that spam, but to convert and even if you could get that spam up to convert on your page, you just be sending a great signal to Google, but it wouldn't be worth anything to you. So you could have spent all that time, effort and money that you're spending on the CTR bot in Google and YouTube ads, and you're going to get real traffic, you're gonna get a person. And if you get just get a few people to convert, you're going to make your money back plus, and then some. Yeah, I mean, it pays for itself over time. If you follow the training the way the way that it's taught,
Bradley: yeah, and then set up remarketing lists to because you're buying traffic relevant traffic that's likely to convert but even if it doesn't, you can build that remarketing list, which then you can remarket to so that when they're ready to make that purchasing decision for your product or service that you're promoting, they're going to you know be followed around the web by your ads anyway, so again, it's just,in my in my opinion, stop with the CT bot stuff or you know the click-through spam it just as it's pointless now, you can buy cheap traffic directly from Google. Okay. Battle Plan shows MGYB. We're going to wrap it up in a couple of minutes guys. Shut the Battle Plan shows and MGYB offers a done for your GMB service. However, the links don't work anymore. Yeah, cuz we had to shut that down
Marco: It's shut down. Yeah. Let's just leave it at that.
How Often Should You Post To The Syndication Networks?
Yep. Jeff says thanks for all the value you guys offer. You're welcome, Jeff. He says my question for syndication networks, how many articles do you guys have ready to go. So the network is primed with content right out of the chute? Well, typically for a project for me, I will have three to five posts, I always say three to five, it just depends on the particular niche. Usually three to five posts. It also depends on the solid structure of the site. If I've got three silos, I might only need three posts, one for each silo, something like that. But my rule of thumb is three to five posts. However, keep in mind, you don't want to when you get a new syndication network, you don't want to, within the first week, publish or syndicate multiple posts to your network, you want to kind of dripped those out slowly to start the season. That network that syndication network is the web to Dotto properties. If you start syndicating content too quickly to it like too frequently, then you can possibly some of them like WordPress or Tumblr may actually suspend the account for spam. Even if it's not spam, even if the posts are valid, you know, genuinely what well written or well curated posts, which is what we recommend. It's about how quickly you start syndicating or republishing content to it. So I would recommend, like, for example, I always talked about and I think this mentioned that battle plan, I would do three to five posts, and I would drip those out probably one post per week, over the course of the first month. So the first three to five weeks, really, I would do one posts per week. And then after that, I might increase it to two posts per week. And then whatever my final frequency of publishing schedule is going to be I've got a lot of clients out there where we publish, you know, three posts per week, and they just syndicate out over and over and over again. And some of those networks have been live and active for for many years. So I would just recommend that you kind of you know, get some content that's going to help to support supporting articles that were going to support the silo structure on your site, and then drip them out slowly over the first month or so. And then you can start to increase your frequency.
How often do you regularly post articles to go to the syndication network? It depends. For almost every single client that I have. It's a minimum of one post per week, because we also use that to post to GMB. We also will publish a press release that promotes the blog post and the GMB post that makes sense. So we kind of interlinked everything all together, like the silo structure that I talked about PR site, go again, go to MGYB.co, go click on the webinar button and look at the PR silo. The press release stack in the PR silo webinar that I did with Marco, and you'll see what I'm talking about but from there is a minimum of one per week. Some clients will do as many as three, three posts per week.
Would You Use The Category “Professional Service” As Schema Type For A Client Who Is Not A Realtor But Buys Houses?
Alright, last question, and then we're going to wrap it up. Austin says hey, for schema for a We Buy Houses investor type site, what would would you use professional service the client isn't a realtor says that schema doesn't apply. Yeah, I've got my site you can look at alphaland.realty you can take a look at the schema markup on that. If we go to view page source, it's the same because this is a we buy land and it is professional service at type right there. And by the way, if case you guys ever want to know if you go to this, I'm going to drop this link on the page. This is as far as I know, it's still the most current. This is a schema list that shows all the different types of businesses and what the proper schema.org the business type should be. And so if you scroll down to I know he's not your your site is not a realtor. But if you have real estate consultant, which is the one that I use for my we buy land, the business right and so that would be the same for we buy houses we buy real estate type type of business would be a schema.org slash professional service because I consider that that's the the GMB category that I have is also real estate consultant. Okay. So here I'll drop this link on the page. That was the wrong page. So that was who asked that. Austin dawn.
Okay, guys, we need to wrap it up. It's five o'clock. We appreciate everybody being here. Sorry. But if we didn't get to all the questions, but we got to most of them. And we will see you guys next week. Thanks, everybody. Bye, everyone.
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How to Create a the Way
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lodelss · 5 years
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Laura Barcella | Longreads | February 2019 | 13 minutes (3,517 words)
The 46th anniversary of Roe v. Wade just occurred on January 22 — but the days of relatively uncomplicated American abortion access are, most likely, numbered. In fact, author Robin Marty believes it’s not a matter of if Roe will be overturned, it’s a matter of when.
For more than ten years, the Minneapolis-based freelance reporter and author of the new book Handbook for a Post-Roe America has been diligently chronicling the twists and turns of both the pro-choice and anti-abortion movements. Ever since Supreme Court Justice Anthony Kennedy announced his resignation, Marty — like many other pro-choice Americans — has been waiting for the proverbial pro-life shoe to drop. Losing Kennedy, the swing voter on a number of major abortion rulings, and gaining Brett Kavanaugh — a long-time pro-life ally — seems to all but ensure the end of Roe, as well as the downfall of abortion being considered a constitutional right.
Indeed, several weeks after Marty and I spoke in late January, Kavanaugh voted with a minority of Justices to overturn recent Court precedent in favor of a law that sought to impose a new form of undue burden on abortion-seekers in Louisiana. The Cut called Kavanaugh’s dissenting opinion something verging on gaslighting. In it, he postulates that perhaps the undue burden — abortion providers being required to gain admitting privileges at local hospitals — could simply be met, when of course providers have already been trying to gain admitting privileges for years. The Court ultimately blocked the implementation of the law, but only because the conservative Chief Justice, John Roberts, voted with the liberals. The margin of safety has grown vanishingly thin.
Let’s consider what that means. If Roe were overturned, it wouldn’t necessarily make it impossible for a pregnant person to obtain an abortion, but it would potentially make an already challenging process even more daunting. As it stands, obtaining an abortion is already far from affordable or convenient for many women, even in blue states with a plethora of clinics. Despite Roe’s current status, and despite the fact that statistically, most Americans believe in a woman’s right to choose, abortion care is still often portrayed as a privilege instead of a right — or as a miserable “worst-case” scenario rather than a straightforward medical procedure.
Marty’s new book (available now from Seven Stories Press) lays out various scenarios for exactly what a Roe-less future might look like. More importantly, it explains exactly how we should prepare for this reality. As Marty writes in Handbook, “While Roe and the cases that preceded it made birth control and abortion legal, they did nothing to curtail the coercive power our government wields over the bodies of those who can give birth.”
For the liberal naysayers who can’t fathom America sinking quite so far into Handmaid-land, Marty reminds readers that not only have anti-choice laws and restrictions been ramping up in recent years, but the pro-life contingent has been emboldened under Trump’s presidency in frightening new ways. In the following interview, Marty further explains the possible dangers of what lies ahead, and how we can start protecting ourselves now.
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Can you tell me a little bit about how the book came about? It traces back to a Twitter thread, is that right?
Right. Anthony Kennedy announced that he would be retiring. As soon as that happened, my first thought was, ‘Okay, this is basically the end of Roe.’ And even if this isn’t exactly the end of Roe, it’s enough of a push and enough of a change that all the people who had been quiet before and hadn’t seen this as a real threat, finally understand that it’s a turning point.
Part of the reason I started the Twitter thread was because the first two things that I saw people saying as soon as Kennedy announced his retirement were, A) ‘I’m going to donate to Planned Parenthood,’ and B) ‘I’m going to stockpile emergency contraception.’ And my first thought was okay, donating to Planned Parenthood is always good, but there are so many clinics in states that only have one clinic that are not run by Planned Parenthood, and that doesn’t help them. And getting emergency contraception for yourself is always good, but the idea of stockpiling can be done in such a way that it actually harms access.
I talked to a number of people who are very high in the pro-life movement. Many of them assured me that Kavanaugh will be the vote, and that Roe will be overturned as soon as they can get a case up there.
My thought was ‘Here are all these things that you can do that would be better actions than what people are describing.’ And so it turned into…a 30-tweet thread of [suggestions for] places you can donate to and actions you can take instead; groups that you should be working with on the ground.
As I was doing this, I was getting a lot of really good responses. One of them was from … a woman book agent, who said, ‘I think there’s actually a book there; can you write a proposal and I will see what I can do?’
Within about a month, I had a book deal with the understanding that I had to write a book in three months, because they wanted it out before the anniversary of Roe.
I was going to ask you about the timeline because I knew it must have been tight. Was that stressful?
Yeah, it was definitely a challenge. Especially because it was summer, so I had children at home. My first book, Crow After Roe, was sort of … I accepted a proposal with my co-author and we didn’t really expect the first publisher that we sent it to, to say ‘Yeah, let’s do this.’ But they did, and then they said, ‘We’re going to move a book aside so we can run this right away. Can you have it done for us in three months?’
There seems to be something about three months! It’s always three months for me.
But I wrote this book in about eight weeks.
That sounds stressful.
I would like to say I wrote a lot, but most of what I did [for the handbook] was compiling all of the different information that was already out there. And I did that for two reasons — one was so that it was in one accessible place so it’s easy to get to, and the other … was because people don’t always know where to look for this information. We’ve already seen with the Trump administration how information disappears. Health and Human Services re-wrote some of their rules, they disappeared trans language from a lot of things. Nothing on the internet is completely safe, [whether] because of censorship or anti-abortion activists who decide that they want to do some attacks online to try and bring down websites; there’s always the [chance] that you might not be able to get to information when you need it.
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How did you get involved in covering abortion care and abortion access as one of your primary beats?
That evolved out of being a progressive blogger. I started anonymously blogging in 2004 while I was working for an investment banking firm. I ended up working for a progressive news site that was setting up state-based news sites. I got more aware of the abortion issue, especially what was going on in [various] states.
In 2009, I ended up writing specifically for a reproductive health website. They picked me up after I was laid off, right after the Affordable Care Act debate and … trying to get all abortion coverage removed from the insurance plans. I had just had a miscarriage, and I had to go into a hospital for a DNC in order to have everything removed. I had this very in-your-face ‘what if’ moment of [wondering], ‘Would that be something my insurance will cover under the new plan?’ Because it was coded in the hospital bills as abortion.
After that I was working for RH Reality Check, as it was called back then (now it’s Rewire News), and I spent a few years tracking all of these bills as they were popping up through the states, and it grew from there.
Can you walk me through the scenarios that you see as the most likely and least likely when it comes to legal abortion access?
If you had asked me a week ago [we had this conversation in late January -LB], I would have said the most likely thing that was going to happen would be that the Supreme Court would keep Roe intact; that it would not overturn the verdict. The court would allow states to pass whatever bills they wanted to pass, as long as they did not explicitly completely ban the procedure.
Can you explain that a bit more?
What I [believed would] happen was that you would have a state like Mississippi, which only has one abortion clinic, and it would finally be allowed to enact rules that would close that one clinic. But because it didn’t actually ban abortion outright in the state, and the state would still [technically] allow abortion, that it would still be considered constitutional.
But now I actually believe that Roe will be overturned completely — and that states will be allowed to make it completely illegal.
Why do you believe that now?
I was at the March for Life [recently], and I talked to a number of people who are very high in the pro-life movement. Many of them assured me that Kavanaugh will be the vote, and that Roe will be overturned as soon as they can get a case up there.
I believe that Roe will be overturned, that we’ll have at least 10 to 15 states that will not have any abortion [access] at all. There will be a number of states that might go completely without abortion or otherwise will pass laws that will make it extraordinarily difficult to get an abortion at all, and then there will be about 10 to 15 states that will have abortion access and will probably expand it.
The problem with this scenario is that all the states that are going to either ban, or are going to make abortion nearly impossible to get, are all in the same place. They’re in the Midwest, and the entirety of the Southeast, except for maybe Florida, will be without any sort of legal abortion. That’s scary and alarming, and something that we have to plan for.
It sounds horrible to say ‘Plan for an abortion now,’ but the reality is, if you are capable of getting pregnant, [planning] is something that you should do.
How do we plan for that? What do you suggest people start doing now?
The first thing that I tell everybody is that the best thing to do is plan for what will happen if Roe is overturned and abortion is illegal. What a person can do is figure out what is going on in their state first — will their state be one that will make abortion illegal or will they have some sort of access? Which is going to be the closest state to you that will have abortion access?
It sounds horrible to say ‘Plan for an abortion now,’ but the reality is, if you are capable of getting pregnant, [planning] is something that you should do. We’re looking at huge travel that will have to happen, and trying to get through waiting periods in some of the states that remain. The clinics that are going to be left are going to be overbooked, and abortion is not going to be covered by insurance. It will be extremely expensive, so if you plan for that and don’t need it, that’s fantastic. But if you suddenly find yourself with an unexpected pregnancy that you don’t want to carry to term, trying to figure all of that out at the last minute is going to be extraordinarily daunting.
People plan for retirement; people plan for all sorts of things in their life. You should also plan for an abortion.
I know there’s no way to explicitly predict this, but what sort of timeline do you think this might happen in?
I would say that Roe will probably be overturned … after the 2020 election. It would be that soon. We have a number of cases already in the federal court system that have circuit splits [in which two federal courts don’t agree about whether similar laws are constitutional]. Any one of those can be taken up to the Supreme Court for them to make a final ruling, and through that can overturn Roe.
Also, something that people don’t understand is that the courts can technically take any case that’s about abortion and use that to overturn Roe. So for instance, the Indiana Down Syndrome ban. Basically every time the court meets again to see if they’re going to take up a case, it could be the one that would overturn Roe, if they chose to use it that way.
But … I don’t see the courts doing it before 2020 just because of election impact. I hate to say it, but our Supreme Court has become so partisan at this point that I see them taking that as a consideration.
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Which state restrictions are you monitoring the most closely right now?
Depending on scenario, heartbeat bans are really alarming because they make it almost impossible to get an abortion before it’s too late to get an abortion. But for the most part, courts have been saying that [those are] unconstitutional.
One of the [other] things really alarming me right now is the idea of abortion restrictions on top of abortion restrictions, especially when it comes to states that are expanding their waiting periods. There’s two different ways that waiting periods work. In some states, waiting periods start from the point at which you call a clinic, and so they’ll give you information on the phone and you don’t have to make two trips into the clinic. But a lot of states are now having them in a way that you have to come in to the clinic, get the information, then walk away, come back and have your next appointment anywhere from 24 to 72 hours afterwards.
When you take a state that has a waiting period of 72 hours or more, has only one clinic, and then the clinic only performs [abortions] up to 12 weeks, then you have basically [created] a situation where a person is going to spend at least a week just going back and forth, trying to get an abortion knowing that there’s a cutoff, plus knowing that there’s an immense wait to get into that clinic to start with.
[This is how] they’re really strangling the system altogether. None of these things on their own necessarily look unreasonable, but stacked on top of each other, they’ve made abortion almost impossible to get.
You recently attended the March for Life. Did you notice a bigger turnout, or more fervency among the pro-life faction there?
Yes, yes, yes. I’ve been to the March for Life four times now. At the march I went to before the 2016 election, abortion opponents thought they had lost. They believed that Hillary Clinton was going to be elected. They believed they were losing the entirety of the Supreme Court, so it was a very dejected feeling there, but [there was] also a sense of ‘what can we do in order to make tiny gains around the edges?’
Being at the march over the last two years, it has changed so dramatically. Their people are in the administration, they’re in the HHS, their elected leaders are everywhere. They have so much right now, and they know that. They feel that Roe is on the rocks, that they are about to have that win.
Also, the March for Life has become increasingly political ever since President Trump was elected. There’s signs saying “Make Babies Great Again” and, like the Covington students, everyone’s wearing MAGA hats. It’s become so intertwined with politics, and especially with the Republican party, that it has in many ways turned into a rally for social conservatives and for the religious right.
If abortion is made illegal again … people are, frankly, unlikely to die  … Our problem now is that abortion … done outside the legal system is going to get you thrown in jail.
You touched on third-trimester abortion a little bit in the book, which is already not readily accessible throughout the country. What will happen to that if Roe is overturned?
We just had New York pass the Reproductive Health Act, which basically removed all abortion from the criminal code, which means that New York providers can now offer third-trimester abortions in cases where there is a significant medical need for it. So if a person is having mental health issues, if a person has a fetus with an anomaly that they can’t or don’t want to carry to term, third-trimester abortion has been opened up as long as there is a valid medical reason for it. And that’s not something that was happening in New York before. Before, we had a clinic in Colorado that would do it, and a clinic in Maryland, and a clinic in New Mexico.
There’s a section of your handbook about privacy concerns. Why was that important for you to include?
One of the things that we’re already seeing when people induce their own abortions or have bad pregnancy outcomes that make the hospitals or the authorities suspect that they induced their own abortions, is that when they’re investigated their computers get seized. Their phones get looked at. One of the things that happened to Purvi Patel, who was arrested for feticide and homicide in Indiana, was that they looked at her text messages and saw that she said she had taken something. That was what they used to prosecute her.
If a person’s going to work outside of the legal clinic system in order to end a pregnancy…we just have to be aware of what sort of information could get out there, especially when a person might be going outside of the legal clinic system, and anybody else who has talked to them could be seen as an accessory in either having helped them obtain medication or [other] ways.
Can you talk a little bit more about self-managed abortion? Were there legal challenges to publishing that particular chapter of your book?
Not specifically, although I did have it vetted by a lawyer. One of the things that’s very interesting about the publisher that I ended up with, and probably one of the reasons that the book exists at all, is that Seven Stories Press actually published a book called A Woman’s Book of Choices by Carol Downer. One of the things she did was explain how to do menstrual extraction. That was considered mind-blowing at the time, that there was a publisher that would actually give instructions on how to make this and do this.
So the publisher was really good about wanting to include all of this information, that this is information that needs to be public. And honestly, all of this information is online; it’s available everywhere, it’s just not compiled in one space. I’m not encouraging anybody to do this, and I think that the best way is always going to be going through the legal system. It’s just, if people are going to do it, they need to have information on how to do it safely.
Do you think we’ll see an uptick in DIY abortions? Is there already an uptick?
My understanding is that there probably is. The fact that we can’t verify that or actually prove that in any way, shape, or form is good because that means that people are doing it the right way, protecting their privacy and making sure that their caches are not being found. When they do speak to people at hospitals, making sure that it’s understood that this is a miscarriage and that’s all the information that a person needs to give.
What are some of the biggest misconceptions that you keep hearing or seeing regarding abortion access lately?
I see a lot of people saying that they still don’t believe that Roe is going to be overturned. I also see people — on our side as well — [repeat] the idea that people [will die] if abortion is made illegal again.
When we go into a post-Roe landscape, people are, frankly, unlikely to die if they get illegal abortions. Because we can get medications online, and these medications have been proven to be very safe. If there is a rare complication, it can be taken care of at a hospital, if necessary.
Our problem now is that abortion … done outside the legal system is going to get you thrown in jail.
We need to, as a movement, make sure that people understand that doing your own self-induced abortion is not medically any more dangerous than a [medically supervised] abortion would be. The only difference is that because this is not legal, people are afraid to report when something goes wrong. And in some cases it’s not even anything going wrong, it’s just too many people don’t know exactly what the process is like, so they think something is going wrong.
We have to make sure that everybody understands what a self-managed abortion looks like; what’s normal, what’s not normal, what will get them in trouble, what will not get them in trouble, what to say to a hospital, what not to say to a hospital.
People need to be aware of all of that because when we go into a post-Roe future … we aren’t generally going to see [people] bleeding out and dying in their homes, but we could see [people] going in for help because they think something’s wrong, and ending up in jail instead.
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Laura Barcella is an NYC-based journalist and author.
Editor: Dana Snitzky
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