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reasonsforhope · 1 year

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“A stunning new Western series, “The English," is elevated with authentic Pawnee culture and history.

The six-part series, produced by the BBC and Amazon Prime, is set in the 1890s American West, not long after the removal of the Pawnee from Nebraska.

Echo Hawk was involved with production from the initial script readings, and Pawnee historian and museum curator Matt Reed advised on props, costumes and tribal history.

“This was such a special project because I am Pawnee,” Echo Hawk told ICT from New York City on Nov. 11, the day the series premiered in the U.S. on Amazon Prime. “I think the last time we had representation was in ‘Dances with Wolves.’ We've been partners with Amazon now for three years. They approached us in early fall of 2019 about this project.”

The series features Emily Blunt as Cornelia Locke, an Englishwoman seeking revenge, who meets Eli Whipp, an ex-cavalry scout of the Pawnee Nation played by Chaske Spencer, Fort Peck Tribes.

“You could knock me over with a feather when I heard that there was not only a significant Pawnee storyline, but that Emily Blunt’s lover/co-star was going to be a Pawnee and a scout,” Echo Hawk said.

“My great-great-grandfather, from where our name Hawk came from, was a Pawnee scout,” she said. “On so many levels, it was deeply personal. It just was very emotional to help ensure that this story was told in a really authentic way.”

Echo Hawk says that bringing in Pawnee people to ensure authenticity is also “about how we're building power as Native peoples in ensuring that we have a place throughout every aspect of that storytelling process...”

“The tide is shifting and there can no longer be stories about us without us,” Echo Hawk said. “When we got the call and first met Hugo, the writer-director, and his entire team, they were just so lovely and warm and welcoming. Our team did the initial reviews of all the scripts and were able to really talk to them about what we thought about storyline characters, where we thought there were potentially some issues or some things that might not be accurate.”

Echo Hawk said the [show’s] team was open to IllumiNative's notes on the detail and the authenticity to ensure that everything that made it into the film was something that the tribe was going to feel comfortable about.

“We've oftentimes dealt with production companies and writers or directors who just don't want script notes. They want you just to come in and rubber stamp the production,” she said.

“I think it's changing times,” she continued. “That was so important, that through IllumiNative’s advocacy, research, the work we've done in the industry, that we were able to create space within this production to have our Pawnee people have agency and partnership with the writer-director and the production team and Amazon.”” -via Indian Country Today, 11/21/22

#representation #indigenous #indigenous peoples #indigenous representation #pawnee #the english #emily blunt #Chaske Spencer #media and entertainment industry #amazon prime

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manojhosur · 1 year

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#media and entertainment industry #ott subscription billing

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pressnewsagencyllc · 1 month

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Flutterwave Named Fast Company’s Most Innovative Company for Europe, Middle East, and Africa 2024

SAN FRANCISCO–(BUSINESS WIRE)–Mar 19, 2024– Flutterwave, Africa’s leading payments technology company, has been ranked No. 1 in Fast Company’s Most Innovative Company for Europe, Middle East, and Africa 2024, joining others like Nvidia, Open AI, or YouTube on the list. This press release features multimedia. View the full release here:…

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#AP #business #Coronavirus #COVID-19 #economy #media and entertainment industry #National #seniors

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openeyes1031 · 1 month

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The first post of my new project Openeyes Media Archive is live. Throughout the next year I will be examining the themes of some of my favorite television series and films as they coincide with the seasons of a year (and a lifetime!)

#openeyes1031 #oma #spring #degrassi #degrassi high #degrassi junior high #writeblr #entertainment #culture #personal #personal essay #entertainment writing #media and entertainment industry

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ernstandyoung · 2 months

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Elevate your presence in the media and entertainment landscape with EY India's cutting-edge strategies and industry-leading expertise. Discover how we empower businesses for sustainable growth.

#media and entertainment industry

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syncrasy-tech · 3 months

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#pim software #dam system #ecommerce #retail #pimcore #heathcare #fashion #media and entertainment industry

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analytics66 · 4 months

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Pre-NAB 2023 Survey Findings

In today's highly competitive and connected media era, broadcasters and content owners are building operational agility and delivering premium QoX (quality of experience). A majority of media technology vendors are predominantly focusing on enabling enterprise users in the broadcast TV & video space to improve their operational efficiencies. It is important to note that content supply chain upgrades and enhancements with tight next-gen technologies are crucial for tomorrow's connected economy.

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https://www.sganalytics.com/whitepapers/pre-nab-2023-survey-findings/

#Market Research #media and entertainment industry #media and entertainment

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mediaandadvertising · 5 months

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Successful online advertising techniques to expand your business

Digital marketing has become an essential tool for businesses of all sizes to reach and engage with their target audience. With the increasing use of the internet and social media, digital marketing offers a wide range of strategies and techniques that can help businesses grow and thrive in today’s competitive market.

Increased online visibility

In today’s business world, digital marketing plays a vital role in connecting with and captivating the desired customers. Given the growing dependence on technology and internet platforms, businesses must embrace successful digital marketing tactics to thrive and remain competitive in the industry.

Increased online visibility

· Search engine optimization (SEO) techniques can help businesses improve their website’s visibility on search engine results pages, leading to increased organic traffic and potential customers.

· Pay-per-click (PPC) advertising allows businesses to display targeted ads on search engines and other websites, ensuring that their brand is visible to potential customers.

· Social media marketing enables businesses to reach a large audience and engage with them through platforms like Facebook, Instagram, and Twitter.

Targeted marketing campaigns

· Digital marketing allows businesses to target specific demographics, interests, and behaviors, ensuring that their marketing efforts are reaching the right audience.

· Email marketing campaigns can be personalized and tailored to individual customers, increasing the chances of conversion and customer retention.

· Remarketing techniques enable businesses to target customers who have previously shown interest in their products or services, increasing the likelihood of conversion.

Increased customer engagement

· Social media platforms provide businesses with an opportunity to engage with their customers directly, responding to queries, addressing concerns, and building a loyal customer base.

· Content marketing strategies, such as blogging and video marketing, can help businesses establish themselves as industry experts and provide valuable information to their target audience.

· Interactive content, such as quizzes, polls, and contests, can increase customer engagement and encourage them to share their experiences with others.

Measurable results and analytics

· Digital marketing allows businesses to track and measure the success of their marketing campaigns in real-time, providing valuable insights into customer behavior and preferences.

· Analytics tools provide businesses with data on website traffic, conversion rates, and customer engagement, allowing them to make data-driven decisions and optimize their marketing strategies.

· A/B testing enables businesses to experiment with different marketing approaches and determine which ones are most effective in driving results.

Conclusion

Digital marketing offers numerous opportunities for businesses to grow and succeed in today’s digital age. By increasing online visibility, targeting specific audiences, engaging with customers, and analyzing results, businesses can leverage digital marketing strategies to achieve their growth objectives.

#digital marketing #seo services #social media #social marketing #online marketing #media and entertainment industry #advertising

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foxnangel · 5 months

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Investing in Indian Entertainment and Media: Growth in Film, Television, and Streaming

India, a land of ancient traditions, diverse cultures, and a history as vibrant as its colorful festivals, has always been a captivating narrative on the global stage. Its cultural tapestry, woven with tales of kings and queens, mythological legends, and contemporary life, finds its most dynamic expression in the world of entertainment and media. For decades, India has been synonymous with Bollywood’s dazzling dance numbers, gripping storylines, and melodious tunes. Yet, the Indian entertainment and media industry is not confined to just Bollywood; it encompasses a rich mosaic of regional cinema, television, and the rapidly evolving realm of streaming platforms.

In recent years, this sector has undergone remarkable growth and transformation, making it a compelling prospect for investors seeking to expand their global footprint. This blog aims to delve deep into the heart of the Indian entertainment and media industry, exploring the myriad opportunities, confronting the unique challenges, and deciphering the trends that define it. By the time we conclude, you’ll understand why investing in India through foreign direct investment (FDI), can be more than a financial endeavor; it can be a cultural journey of profound significance.

The Entertainment and Media Landscape in India

Film Industry: Bollywood, as India’s Hindi-language film industry is known, has been a global phenomenon for decades. However, it’s not just Bollywood; regional cinema in languages like Tamil, Telugu, and Marathi is thriving, each with its own unique flavor. With a massive film-going audience, India produces a staggering number of films each year, making it a key player in global cinema.

Television: Indian television has an extensive reach, with a plethora of channels and a variety of content, catering to a wide range of tastes. From daily soaps and reality shows to news and sports, television remains a powerful medium to connect with the masses.

Streaming Services: The rapid rise of digital streaming platforms has revolutionized the Indian entertainment landscape. Services like Netflix, Amazon Prime, Disney+ Hotstar, and local players like Zee5 and Voot offer a wide selection of content, catering to both urban and rural audiences. The convenience and personalization that these platforms offer have contributed to their massive popularity.

Opportunities for Foreign Direct Investment (FDI)

India has increasingly become an attractive destination for FDI, and the entertainment and media sector is no exception. There are several compelling reasons why investors should consider this market:

A Booming Market: India’s vast population of over 1.3 billion people presents a colossal market for entertainment and media. With a growing middle class and increasing disposable income, more people have the means to consume entertainment, making it an ideal time for investors to enter this market.

Tech-Savvy Audience: The penetration of smartphones and affordable internet has created a tech-savvy audience that consumes content on various devices. This opens up new avenues for content delivery and engagement.

Content Diversity: India’s cultural diversity is reflected in its entertainment, which spans numerous languages and genres. This diversity allows for customization and localization of content to suit the tastes of different regions, increasing the potential reach of investments.

Government Initiatives: The Indian government has implemented several initiatives to promote FDI in various sectors, including entertainment and media. These include relaxed regulations and incentives to attract foreign investors.

Strategic Partnerships: Collaborations between Indian and foreign media companies have the potential to create content that appeals to a global audience. Co-productions and partnerships can bring together diverse expertise and resources.

Challenges in the Indian Entertainment and Media Industry

While the opportunities in the Indian entertainment and media industry are vast, it’s essential to be aware of the challenges investors may face:

Regulatory Environment: The regulatory environment in India can be complex, with censorship regulations and content guidelines. Investors need to navigate these regulations while respecting the cultural sensitivities of the Indian audience.

Intense Competition: The Indian media and entertainment landscape is highly competitive. Local and international players vie for a share of the market. It’s essential for new entrants to carve a niche and offer something unique.

Piracy: Piracy remains a significant concern in India. It can erode revenue and pose a threat to the long-term success of media and entertainment ventures.

Evolving Consumer Preferences: Indian consumers’ preferences and habits are rapidly evolving, particularly in the digital space. Investors need to stay attuned to these changes and be ready to adapt.

Infrastructure and Distribution Challenges: While urban areas have well-developed infrastructure, rural areas still face challenges in terms of connectivity and distribution. Investors need strategies to reach these untapped markets.

Key Trends in the Indian Entertainment and Media Industry

To make informed investment decisions, it’s crucial to stay updated on the latest trends shaping the industry:

Original Content Production: Streaming platforms are investing heavily in producing original content to differentiate themselves and attract subscribers. Original series, films, and reality shows are in high demand.

Growth of Regional Content: Regional language content is experiencing significant growth. Platforms are expanding their libraries to cater to the diverse linguistic and cultural preferences of the Indian audience.

Sports and E-sports: The popularity of sports, both traditional and e-sports, is on the rise. Major sporting events like the Indian Premier League (IPL) offer exciting investment opportunities.

Augmented and Virtual Reality (AR/VR): The integration of AR and VR in content creation is gaining momentum, providing immersive and interactive experiences.

Influencer Marketing: Leveraging social media influencers and celebrities for marketing and content promotion is a growing trend in India.

Adoption of AI and Big Data: Data-driven content recommendations and personalization are becoming more sophisticated, enhancing the user experience.

Case Studies: Successful Investments in India

Several international companies have made significant inroads into the Indian entertainment and media sector. Examples-

1. Netflix: The global streaming giant made a substantial investment in India and has seen considerable success with original Indian content. Shows like “Sacred Games” and “Delhi Crime” have garnered both critical acclaim and a massive viewership.

2. Walt Disney Company: Disney’s acquisition of 21st Century Fox expanded its presence in India. It owns Star India, which operates numerous TV channels and streaming services. Disney+ Hotstar, their streaming platform, has become a major player in the Indian market.

3. Amazon Prime Video: Amazon’s streaming service, Prime Video, entered India and has focused on creating original content in various languages. It has gained a significant subscriber base and produced successful shows like “Mirzapur” and “The Family Man.”

Strategies for Investing in India’s Entertainment and Media Sector

If you’re considering investing in India’s entertainment and media industry, here are some strategies to consider:

1. Content Localization: Tailor your content to suit regional tastes and languages. This can help you tap into diverse audiences and establish a strong connection with viewers.

2. Partnerships and Co-Productions: Collaborate with local production companies to create content that resonates with the Indian audience. Co-productions can combine the strengths of both parties.

3. Digital Marketing and Data Analytics: Leverage data analytics to understand consumer behavior and preferences. Implement digital marketing strategies to reach and engage your target audience effectively.

4. Invest in Infrastructure: Enhance distribution networks and ensure that your content reaches both urban and rural areas. Consider partnerships with telecom companies for better distribution.

5. Legal Compliance: Understand and adhere to Indian regulations and censorship norms. This is crucial to ensure the smooth operation of your media venture.

Investing in the Indian entertainment and media industry offers a compelling opportunity for foreign investors. With its vast and diverse audience, evolving tech landscape, and the popularity of streaming services, investing in India’s entertainment and media sector has the potential for significant returns. However, it’s essential to approach this market with a clear understanding of its opportunities and challenges. Keeping an eye on the latest trends and adopting a strategic approach, such as content localization and partnerships, can help investors thrive in this dynamic environment.

As India continues to be a global leader in the entertainment industry, both in terms of production and consumption, there is ample room for foreign direct investment and business expansion. The synergy between India’s rich cultural heritage and the technological advancements of the digital age creates a unique and promising landscape for investors. By seizing these opportunities, investors can not only benefit from India’s growing entertainment and media sector but also contribute to the global diversification of the industry. So, if you’re considering expanding your business into new horizons, India’s entertainment and media sector could be your ticket to success.

Also visit- Fox&Angel- Your Global Expansion

#fdi in india #foreign direct investment #foxnangel #investment opportunities #invest in india #media and entertainment industry

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