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In this infographics we are going to learn 6 reasons of creating a LinkedIn Business page
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"Since the Wonka fiasco, Coull has taken steps to scrub various social accounts, taking down both a LinkedIn profile and a YouTube channel where it appears he presented himself as something of a business guru and life coach. His personal site, also deleted, touted a number of dubious academic degrees and said he worked as a “consultant” for a brand called Empowerity, which is now defunct. As of 2021, he was co-directing a Glasgow foodbank that he claimed fed thousands of families a month — that, too, no longer exists, and some Glaswegians suspect it was not entirely above board."
And also:
"The 16 books on Coull’s Amazon author page were all published in the summer of 2023 — some of them on the very same day. The synopsis for each is AI-generated, according to GPTZero analysis, and so is the text between the covers, as one irate reviewer has complained. Coull couldn’t even be bothered to pen his own author bio..."
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i am really so sorry to continue harping on about the watcher entertainment streaming service. but this kind of stuff (internet content as a business & marketing it as such) is truly my obsession, and i think i will implode if i don't talk about some of the takes i'm seeing.
i'd like to emphasize again i don't have strong feelings about watcher either way. i like ghost files, i watch mystery files sometimes, i watched worth it back in the buzzfeed days. i don't watch any of their shows religiously.
anyway, here's the main things i keep seeing crop up and my thoughts on each:
"watcher has 25 employees they have to pay, and employing people in this economy is good, so we should be banding together to pay them."
employing people is good if you currently have the capacity to pay them. i checked watcher's linkedin page, and many of their employees were hired within the last year or two. if they hired people they cannot pay with the business model they had before, something is seriously wrong with their internal bookkeeping/decision making. it means they either didn't know they couldn't pay these people long term, or they did know and were content with risking newly hired employees' livelihoods on a huge content pivot in the next year.
of note is that none of their employees' titles have anything to do with managing the finances of the company. they are the size of a small business but have no one aside from the figureheads of the company in charge of their finances.
this is the kind of company decision making that leads to downsizing and layoffs, which can be devastating. but you know what's worse than laying off a portion of your staff? laying off everyone because your business is going under.
"not everyone can afford the subscription, but those who can should pay it to support the watcher team."
no. $6/month for a couple hours of content (depending on what shows you actively watch and the natural fluctuation of their release schedule) is a fundamentally bad value. i can pay that much for a few movies on amazon. i can pay that much for dropout, if i want to support a smaller business instead.
and to be totally frank, even if people do sign up, i don't think they'd get enough to compete with the amount they get through patreon/sponsorships. and the fact that they didn't know how many of their subscribers would realistically sign up is a bad sign.
a pretty good conversion rate of free to paid subscribers of a service or content is 3% (usually accomplished through a free trial). given the very poor reception of the announcement, let's say about 1% of their 3 mil youtube subs pay for their service. that's 30k people paying for their new platform. that's $180k a month in their pocket.
(they currently only have 12k subs on patreon so we are being generous here.)
a sponsorship deal (based on my googling, i have less direct experience with this) is anywhere from $10-50 per 1000 views. they've gotten about 1 mil views on their last few videos. 3 mil subs is nothing to shake a stick at, but let's say they're on the lower end of the payscale at $25 per 1000 views. that's $25k a video, $100k a month if they release 1 video a week. their lowest patreon tier is 5 bucks, so even if all their subs are at that tier, that's another $60k, so $160k total. it's entirely likely they're bringing in much more than that when you factor in merch, adsence, etc.
did anyone on their team crunch numbers on how many people would need to sub to make the switch worth it? did anyone do market research on how many people they could convert to paid users? because if not, if they really didn't have a game plan for this, the subscription service was always doomed to fail.
"this was their only option to continue making the content they want to make, with the production value they want."
i watched their announcement video. a key point in that video is that they have done sponsored videos and that's what used to pay for their content, but they did not like the amount of creative control the sponsor had over the content.
look, i get that's no fun. we'd all love creatives to be able to make whatever they want. but when you are a small business with a team of employees relying on you, you have to think about making money, sometimes at the cost of creative liberties.
and they had so many other options to make money for the projects they want to make without jumping to a subscription platform.
they could have started actually promoting their patreon, and maybe done some restructuring of the tiers. why not a highly produced, special series just for patreon members? or a special high-budget episode of each series, while the main series is lower budget?
bite the bullet and continue taking sponsorship deals on some less-produced shows, while axing sponsorships from the ones the crew feels more passionate about.
schedule larger, blowout-production shows only when they can be afforded. this is what Notorious Amongus Guy streamer jerma does. he saves up for big productions like his baseball or dollhouse streams, so he can really get creative with them.
they had other options and they've tried very little, especially when you compare them to other content house business at similar scales. try guys and good mythical morning both put out significant content with significant staff, and have had to diversify their income streams with auxiliary products, shows with widely varied levels of production, etc. but it seems to be working for them. watcher has merch and that's about it, and seems to only want to increase the production quality of ALL their shows.
really, all this just boils down to a terrible business decision. it's hard to say if the watcher team is working with a consultant or anyone outside of their team, but they certainly don't have anyone internally who is experienced with running a business like this. to me, it seems very much like they got in a room together and did some extremely optimistic income ballparking with no research behind it.
and that might have been fine for three dudes running a channel alone, but if they're a business, they have to start making decisions like one.
#i encourage discussion on this in my notes btw!#you can even be mean to me if you disagree. i dont actually care#watcher
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Tips to Increase LinkedIn Followers
Ways for achieving maximum LinkedIn's platform usage and gaining more followers.
1. Frequently update your posts
Everyone possesses strengths. Stick to the one subject that you are knowledgeable and experienced in. This makes it easier for your followers to understand the ideas you express in your regular posts.
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It's a good idea to leave a comment on a post that inspires you to express your opinion. Through your comment, you will not only share your point of view but also enable others to view the post from a different angle.
3. Follow a Genuine Influencer
Finding real LinkedIn influencers is challenging. However, once you locate one in your field, it is advisable to follow them and read their most recent posts and articles to benefit from their expertise. One of the best ways to use influencers is to tag them in content where you believe their perspective can be beneficial to your career.
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How to Increase LinkedIn Followers - Tips and Tricks
Do you want more LinkedIn followers? Increasing your LinkedIn profile can increase brand exposure, organic reach, and company growth.
But it's not always easy to figure out how to increase your platform following. Therefore, we'll give our right guidance on how to grow your LinkedIn followers in this article.
- Running a giveaway contest is one of the best strategies to grow your LinkedIn network. Giveaways are an effective strategy for creating awareness online. People enjoy the chance to win something, and you can make your offer go viral online by using clever promotion strategies.
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- Adding your staff to the procedure is a simple strategy for increasing your LinkedIn followers. Ask your employees and staff to follow you on LinkedIn and tell their contacts about you.
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How to Set Up and Manage your LinkedIn Page
How to Set Up and Manage your LinkedIn Page
Have you thought about setting up a LinkedIn Page for your business or organisation? Did you know this was a thing? This isn’t a profile in the name of a business, but the function of a Page set up from your profile. You must have a profile in order to set up a Page, and you automatically have admin access as the Page creator but can assign additional admins in your organisation or support…
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