I’m noticing a trend that most people keep saying that they fell back into TS’s music during lover, folklore, or evermore when-thanks to Joe-she was at her most mature stage lyrically. She was finally self aware and seemed to understand that some of her critics were valid and she wasn’t this perfect pop princess. But without Joe it all fell apart. The facade ended. She was never self aware or mature-Joe was. She ruined her reputation and whether swifties like it or not, Joe revived it and brought her career back to new heights with a different and more adult audience. Hell, I’ll even admit that midnights was more mature and self aware than TTPD. The friendship bracelets were totally marketable and capitalistic of her but I’ll give props were it’s due- it was brilliant and united people through nostalgia which I loved. The problem is she got greedy fast and forgot the persona she put out before with Joe and he wanted to no parts that life and she dropped him and that personality and went back to the only thing she’s ever known-that same mean girl, drama craving, attention seeking nasty high school cliché attitude and it’s reflected in TTPD. So now all of her mature audience is leaving because no one came back for that cattiness, people gave her a chance because they thought she changed but nope

all her mature audience is leaving– exactly! we were drawn to her because of the maturity and characteristic growth she showed in the first place. but that persona remained for so long only to keep joe. It was all his impact, but as soon as he left she started being that old fame obsessed woman again. this time much worse honestly!

Was extremely sad, devastated and heartbroken when the news of Taylor and Joe breaking up flashed last year, not so surprisingly, my love for Taylor Swift started to dim from back then even if I tried my best not to admit it, I just had this gut feeling that she was actually the one at fault, but sure enough, she was my childhood, my favourite singer and one of my favourite people ever, so I just decided to bury the fact, but how long can you fight with yourself with something you know is wrong, right? Needless to say, in a span of less than a year, I came to terms with it, and honestly I'm more than glad they broke up, I hope Joe's better off now, and I really hope the swifties leave him alone fr.

Joe, who's not as half as much influencial as Taylor Swift, chooses to speak about Gaza especially when Taylor is deriving attention towards him by blaming him, and the least Taylor can do is attend a fund raising comedy show? A comedy show for thousands of innocents and children dying? A f***ing comedy show!? No wonder she and Selena Gomez are best friends, well played for the victim card though ngl.

I saw your tweet about how we haven’t heard Joe talk or laugh in 16 months and I’m 🤯. Which I think is HIGHLY ironic considering Swifties made up a whole ass rumour about how Joe took Taylor’s voice away (lmao) which is why she had a song on the album called But Daddy I Love Him. Which hilariously ended up being about them! And Taylor has never shut up about day in her life. So I’m sorry - but who took whose voice away???? 16 months silent is a long time for a public figure.

Yup. The fact that Joe's fandom is still here is a minor miracle. All 28 of us 😅😅😅

We've survived on crumbs of crumbs since December 2022 😭

Exactly, the power imbalance between ts and Joe is sickening. If anyone has had his voice taken from him it's Joe 😿

And I really can't wait for Cannes!

Swifties can't think bc I'm seeing them out here calling Taylor the music industry

Babe the only reason that album is even in the top 100 is bc of the cult streaming it 24h long and blocking other artists to succeed

I promise you no one gives a shit about ttpd

Are you surprised that nobody has spotted Joe, whether that’s paparazzi or some Swiftie, since the album has been released? He had to have buggered off to a beach vacation or off to the sea in Cornwall to stay away from the madness. Even with a hat and sunglasses, he’s still recognizable because of his height and blonde hair and handsome face that I have a hard time believing he is in London and hasn’t been seen.

I think that people in London just aren’t posting him. I’m sure he’s been out and about, he is just able to live his life peacefully like he has always wanted to. I don’t see him leaving because of her. Joe doesn’t care what she does 🤷🏼‍♂️

Realizing that Taylor wrote and rewrote her meeting and falling in love with Joe over and over on each album because she was desperately clinging to the hope that the magic and golden love would come back, but over the years it never did.

I can’t help but be reminded of this right now 👀

You know, it's rather interesting to me that Taylor Swift's parasocial relationship with her fans is honestly more akin to a YouTuber than a writer's. When I scroll through her tag on tumblr/Twitter, it's far more regarding the connection to her personal life/relationship developments than the actual metaphors/fictional story she might be telling. Everything comes back to how her songs reflect back on her relationships with Joe/Matty/Travis/Jake/insert ex-boyfriend here. And what fascinates me about it is that even though she complains about it, she leans into that very perception because it strengthens the parasocial bond.

The marketing for TTPD so clearly being about Joe Alwyn and the songs to Matty Healy. The marketing/video for Red TV so CLEARLY being about Jake Gyllenhaal, with so many of the new lines in All Too Well specifically being digs at him (I'll get older but your lovers stay my age, casting an actor that looks like him for the video, specific lines in I Bet You Think About Me). The fact that songs like Getaway Car and Bejeweled and Gorgeous and London Boy and Lavender Haze being picked apart at time of release and long after for signs of relationships crumbling. The way she uses surprise songs in relation to her relationship development with Joe/Matty/Travis. The damn TTPD "stages of grief" playlists where she deliberately undid/changed the meanings of old songs just to keep her audience speculating on her love life.

It's not sexist to point out that her wielding her love life is a marketing tool and that the strongest connection to her audience isn't the strength of her writing/the composition of her music- it's her deliberate crafting of a connection between her music and her personal life, leaving the audience invested in her music as an extension of Taylor the Person/Girlfriend rather than Taylor the Artist.

very sexy of joe alwyn to have the eyes of millions of prying swifties on him for months and to only ever be like "btw you should care about gaza"

The way our fandom terrorises this man simply because he’s Taylor’s ex is reprehensible. He’s the one who actually has a moral backbone and is brave enough to take a stance on Palestine (all while being sent death threats from Swifties).

do you believe the people article that came out about joe dating and being happy is from joe’s team? i just can’t believe that he would put anything out in the media because that’s against his brand entirely. and it’s people which is tree paine’s thing. and all it’s done is get swifties up in arms about the article anyway saying that nobody asked and he’s irrelevant and can’t stop using her name. it just enforces my belief that he didn’t put the article out. he’s never used her name before and he definitely wouldn’t start now??

That article is definitely NOT from his team.

First of all it's common sense that Joe would never reveal that he's dating someone, that too using Taylor's name.

Second, taylor has been getting all the backlash for airing out his mental health issues after the album release. people are supporting joe more openly than they did in 2023. so guess who needs to do the actual damage control? taylor and tree. They want to say that Joe is not a victim and he's moved on and is dating someone!

Also the article ends with Taylor, Travis and Eras tour and we know that Tree is People's bestie...so it's definitely from her side lol.

She harassed him for a whole year and half and now that she's finally getting the backlash from the public, she's acting to have a respectful relationship with Joe lol (girlie was literally liking shady posts about him on the release day)

swifties are angry at joe alwyn for posting about gaza on taylor’s birthday, calling him “pathetic,” “manipulative,” and “evil.”

I wish I could tell you that this was all a joke, that these are all parody accounts, but they’re dead serious. and of course we get the conspiracy theory about HIS TEAM trying to make him look good, because anyone who comes online and says anything critical about taylor MUST be a member of joe alwyn’s PR team. 🙄

but yeah, swifties are convinced that joe was trying to SHADE taylor by posting about gaza on her birthday, because s hasn’t said or done shit regarding this issue. also, they literally cannot fathom that there is anything happening in the world that is MORE IMPORTANT than a billionaire’s birthday.

and these swifties really need to ask themselves: WHY does joe alwyn posting about gaza make them SO ANGRY? is it because they’re reminded that taylor has not done or said JACK SHIT about palestine because she’s too afraid to lose money by being too “controversial?”

“not to mention it’s a screenshot and it’s not even a donation link like…”

it’s a LINK TO AN ARTICLE and it’s still more than TAYLOR has ever posted?? y’all think he was trying to “shade” taylor on her birthday (even if he was, so what? she + her team + her stupid friends have been shading him SINCE APRIL) by bringing to attention her lack of care about palestine or really any issue that doesn’t directly affect her (or her “home state.”). and the fact is, taylor could VERY QUICKLY AND EASILY shut up the critics who say she hasn’t said or done enough regarding palestine, but she won’t. miss americana, the goth punk billionaire, who spent a whole documentary crying about how she wasn’t allowed to speak up on important issues, has suddenly become ALLERGIC to saying anything remotely political or controversial. and at some point you’re gonna have to ask yourself why.

Oh, look a 3rd !!!!!!!!!!! article from "Joe's PR team" 🙄

Isn't this lovely? 3 articles in the span of a week. Once again, barely mentioning KOK and talking more about how successful and awesome ts is. Definitely his team 💖💖💖 I guess Mr. “I’m just not even going to go into that side of the world” is now all about going into that side of the world. 🙄🙄🙄🙄🙄

The past week Joe got sympathy from the general public for how classy he behaved during the harassment of last year. Well, thanks to tree and ts by the time we get to Cannes Joe is going to look like the most pathetic and desperate fame whore on the planet, who keeps using his ex for clout. Gotta give it to Tree! This is how you ruin someone's good reputation! Also, massive thanks to Joe's "fans" who took the bait! 💝💝💝 Tree couldn't have done it without you guys! 💝💝💝💝

P.S. As soon as I have the time, everyone who tried to convince me that Joe is behind this bs narrative is getting blocked. Go be a swifter somewhere else! I'm done wasting my time on traitors. 🙄

Can't believe I'm seeing swifties praising travis constantly talking about Taylor like I'm genuinely seeing them saying that Joe was embarrassed he dated Taylor

Honey. Joe didn't give you or the media the attention you so desperately wanted.

Travis on the other hand looooves the attention and he will do anything for his five seconds of fame ☠️

I promise you travis does not care about 'mother' he only cares about the attention he is getting 🙄

this tracklist has me thinking so many thoughts you guys.

they broke up a fortnight into tour... the first show post joever was in florida... who's afraid of little old me being a twist on who's afraid of virginia woolf a film which starred elizabeth taylor and richard burton about a couple whose relationship breaks down at late night drinks in front of people... my boy only breaks his favourite toys - is she the toy??? free from the slammer where the slammer is an obvious reference to jail after all the criminal metaphors of her and joe tricking the system... but daddy i love him being a reference to the little mermaid where she gave up her voice for a man... clara bow being a 1920's film star who found her voice, married a guy who denied they were ever married publicly and then died + the majority of her fame coming from silent films where she literally didn't need to have a voice and then successfully transitioning into 'talkies' (films with sound).... the smallest man who ever lived vs. 'the loudest woman this town has ever seen who had a marvellous time ruining everything'... oh boy.

he lives for the drama